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Action Supplants Moans 

By IVAN SPEAR 


A t long last, one Hollywood producer is showing evi- 
dence of being willing to do something — other than 
moan — about the admitted and desperate need for new 
faces to grace the motion picture screens of the world; 
a need which during the past several months has been 
one of the pet causes for copious tears from the makers, 
exhibitors and patrons of films. 

Walter Wanger is to be congratulated for the sincere 
effort he is making to develop star material among the 
12 "most photographed girls in the world" whom he has 
imported from New York for his "Vogues of 1938," cur- 
rently in production. 

A classroom has been erected on the United Artists lot, 
and Harold Clurman of New York's Group Theatre is in 
charge of the dramatic training of the girls. Several 
hours each afternoon are devoted to such training. 
Wanger believes that there is the possibility of much 
latent talent among these models, who necessarily had 
to possess a good share of charm, grace, beauty and 
photographic adaptability to be selected for their present 
studio chores. He is backing his judgment in this respect 
with his time and money and in so doing is setting a 
splendid example for the rest of the picture tycoons who 
do so much talking about the crying paucity of talent and 
do so little toward making an effort to remedy the situa- 
tion. 

Certainly, the exhibitors and picture fans of the world 
who have minced no words in declaring how tired they 
are of seeing the same screen faces over and over again 
are on the sidelines rooting for Mr. Wanger and the 
success of his worthy efforts. 


Two Winnersl 

Among Hollywood's nearly 300 accredited studio cor- 
respondents — the boys and girls who write of the screen 
capital's activities for fan magazines, newspapers, trade 
journals, radio broadcasts and all other media — guessing 
has always been the most popular reportorial sport, sur- 


passed in enjoyment only by the rare occasions when 
they can come forward with a lusty "1 told you so!" 

After all, the motion picture industry exceeds all others 
in the degree to which it interests the public; and it is 
publicized proportionately. It is but natural, then, that 
those in Hollywood who report should do a lot of con- 
jecturing about motion pictures and their people — most 
of which is subsequently proven erroneous. 

Occasionally, however, the film oracles are unanimous 
in a prediction which turns out to be true. Such was the 
case, for example, when Adolph Zukor returned to active 
supervision of production on the Paramount lot some time 
ago. At that time it was generally surmised as a reason- 
able outcome of Zukor's reinstatement that the quality 
of pictures turned out by the Marathon Street film fac- 
tory was due for a good, hearty boost under the veteran 
producer's guidance. The prediction that Paramount 
would soon lift itself out of the doldrums and back into 
the high places which it once occupied in the industry 
has been startlingly confirmed by the fact that the com- 
pany has won the monthly Blue Ribbon Award, pre- 
sented by the National Screen Council and sponsored 
by BOXOFFICE, not only in January, but followed that 
triumph immediately by winning the award again in 
February. The honors went to "The Plainsman" and 
"Maid of Salem," respectively. 

The BOXOFFICE Blue Ribbon Award, generally ac- 
cepted by the industry as one of the most comprehensive 
cross-sections of public opinion regarding the values and 
merits of current motion pictures, includes on its ballot 
list motion picture editors of the nation's leading news- 
papers, the motion picture chairmen of each state federa- 
tion of women's clubs, the motion picture reviewing 
chairmen of the International Federation of Catholic 
Alumnae, and representatives of other social, civic and 
educational organizations representing 15,000,000 people. 

That Paramount, ending a four-year hiatus during 
which it received no mention from the National Screen 
Council, suddenly emerges with not one, but two. Blue 
Ribbons, is the occasion for hearty congratulations to the 
company and to the man who has been largely respon- 
sible for its comeback — Adolph Zukor. 


WESTERN EDITION Is One of the Seven Sectional Edi- 
tions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: NEW ENGLAND, MIDEAST. CEN- 
TRAL, MIDWEST, SOUTHERN, EASTERN. 



IVAN SPEAR, Western Managrer, Suite 219, 6404 Hollywood Blvd., 

Hollywood, Calif., Phone GLadstone 1186. WALTER BARUSCH, 201 
Golden Gate Bldg., 25 Taylor St., San Francisco, Calif. JOE COOPER, 
2417 Second Ave., Seattle, Wash. JOHN A. ROSE, 1620 Clarkson St., 
Denver, Colo. VIOLA BROWNING HUTTON, 605 Utah Savings & 
Trust Bldg., Salt Lake City, Utah. 


BATTLES CONFRONT THE INDUSTRY 


Labor and Legislative Aims 
Affect Film Folk in All 
Branches 

The attention of the motion picture in- 
dustry in all its branches is being riveted 
this week on imminent developments along 
three separate battle-grounds — Hollywood, 
Sacramento and New York — the sum total 
of whose activities are destined, it is be- 
lieved, to have a far-reaching effect on the 
future of film folk in every classification 
from exhibitors and distributors to pro- 
ducers, actors, agents and studio labor 
personnel. 

Labor Confabs April 5 

Soon to dominate the scene will be the 
conferences in New York between repre- 
sentatives of labor unions and studio pro- 
duction officials. The confabs, an annual 
affair, start April 5, and will be high- 
lighted by a determined effort on the part 
of unrecognized labor groups to be included 
in the present five-way basic agreement 
between the studios and a quintet of labor 
organizations covering wage and hour scales 
for skilled employes in varioivt divisions. 

Agents Fear Limitations 

Already the subject of much perturbed 
discussion is the activity of the California 
legislature at Sacramento, which of late has 
been delving with thoroughness into the 
film industry and its various ramifications. 
The solons have been striking indiscrimi- 
nately at not only the agency businesses in 
Hollywood, but also at studio practices in 
dealing with their contract talent in the 
matter of loan-outs and contract obliga- 
tions. 

The Hollywood scene is one of alarm in 
the ten-percenters’ camp, where agents 
have formed a committee to keep an eye 
on the progress of assembly bills limiting 
the customary fees to 10 per cent of the 
first month’s salary, and the projected re- 
striction whereby agents would be restrict- 
ed to the signing of a one-year contract 
with their clients. 

SAG Wants 3-Year Optional Pacts 

The film capital is bracing itself for a 
bitter battle this week with the disclosure 
that the Screen Actors Guild will test its 
strength at Sacramento during legislative 
hearings on Assembly Bill 1116, which is 
designed to reduce the standard optional 
contract used in motion pictures from 
seven-year periods to three. 

The SAG has sent Aubrey Blair to the 
state capitol to take up the cudgels in be- 
half of the bill. Blair will present a lengthy 
brief showing the alleged misuses of the 
present seven-year pact by the studios. 

Hearing on the bill is scheduled to take 
place this week, with the SAG and the 
Producers Association, opposing the legis- 
lation, expected to fight it out to the finish. 

The bill, with an amendment requiring 
all talent contracts to be for straight, spe- 
cific periods with no options, strikes at 
the heart of present studio tactics for the 
hiring of acting and personnel talent. 


Metro Foreign Huddles 
Continue on Coast 

Closed doors are the order of the 
day in the conference rooms at Metro, 
where Michael Balcon and Ben Goetz, 
of the company’s English offices, are 
engaged in huddles with Louis B. 
Mayer, Ben Thau, Boh Ritchie and 
Sam Katz. Nicholas Schenck, presi- 
dent of Metro, who sat in on the 
confabs last week, trained out for 
New York Saturday, but the meet- 
ings did not terminate with his de- 
parture. 

Although studio spokesmen de- 
clared they had not yet been in- 
formed as to progress of the coiifer- 
ences, it is understood that the chief 
topic involved is Metro’s projected 
entrance into a heavier production 
schedule in London, indicated by the 
presence of Balcon and Goetz, the 
former of whom recently left Gau- 
mont British to join the Metro forces. 

Writ Gives Horne 
Chance With Lot 

Temporary relief from pressure being 
brought by creditors against Hollywood 
Studios has been obtained by Oscar Horne, 
the rental lot’s new president, who has 
been granted a restraining order in fed- 
eral court to allow him a breathing spell 
in which he hopes to put the troubled lot 
into smooth running order, according to 
Harry Schenck, studio general manager. 

Back Rent Sought 

Scene of many a stormy session since it 
was disclosed some weeks ago that L. A. 
Young, owner of the property, was about 
to take legal steps in order to collect money 
assertedly due for two months’ back rent, 
the studio quieted down last week when 
Maurice Gebber resigned his presidency 
and returned to the fur business in which 
he was previously engaged. Horne, an at- 
torney, claims to have new financial back- 
ing, and asserts the court order is but a 
temporary measure while he straightens 
out monetary and legal complications. 
Rental Schedule Filling 
Schenck declared that the lot’s rental 
schedule was fast becoming filled for the 
coming year, with Monogram, Crescent, 
Jam Handy and the George A. Hirliman- 
George O’Brien unit now active, and other 
independent producers said to be dickering 
for the remainder of the space. 

The O’Brien unit is now filming interiors 
on the lot for “Looking for Trouble;’’ 
Monogram has a program of 34 pictures 
of which the majority, Schenck declared, 
would be shot on the Hollywood lot; Cres- 
cent will produce four, and Jam Handy, a 
commercial outfit, will shoot 16 advertising 
features. 


National Talent 
Carnival Planned 

The lure of possible film contracts, more 
valuable than gold to denizens of the hin- 
terlands, will be the basis of a gigantic 
ten-day carnival in Hollywood if present 
plans of the local Junior Chamber of Com- 
merce, under the guidance of Norris J. 
Nelson, are carried out. 

Built along the lines of the Atlantic City 
beauty contest, the program will have 
Junior Chambers in each of a number of 
cities throughout the country staging sep- 
arate competitions, with finals to be held 
in the film capital, and first and second 
place prize winners being awarded short 
term acting contracts. 

Seek Hays Approval 
Nelson, president of the Hollywood 
Junior Chamber, declared that the sug- 
gestion has been placed before the Hays of- 
fice for consideration, and that in the 
event the censorship body turns thumbs 
down — thus curbing entrance into the car- 
nival by producer-members — independent 
producers would be contacted for coopera- 
tion. Nelson plans to leave April 9 to 
discuss the proposed talent hunt-carnival 
with Junior Chamber leaders in Kansas 
City, St. Louis, Chicago, Washington, Buf- 
falo and New York City. 

Final action on the project. Nelson 
averred, would be based on the Hays office 
decision. 

Contests Late in Summer 
Winners of various local contests will 
be guaranteed expenses to and from Holly- 
wood through a forfeit bond posted by each 
chamber. Nelson indicated that he had 
already received tentative approval from 
United States Chamber leaders, and that 
Junior Chambers in Tulsa, Pasadena and 
other cities have already showed an in- 
terest in the project. 

Contests would not be launched till late 
this summer, with finals tentatively set 
for early fall. 


Silas Prime to Agency 

Silas Prime has joined the Ben Renaldo 
agency as head of writers and story prop- 
erties, after three years as a member of 
Paramount’s editorial board and story 
editor for Frank Lloyd. 

He will leave in April for New York, 
New Orleans, Kansas City and Chicago for 
conferences with writers on possible story 
materials. 


POWELL-ROGERS STARRER SOUGHT 

Warner is trying to close a deal whereby 
Dick Powell and Ginger Rogers will be co- 
starred in a forthcoming musical, “Holly- 
wood Hotel.” Definite casting announce- 
ments will be made in a few weeks. 


14 


BOXOFFICE April 3, 1937. 


Academy Council Seeks 
Framing Standard 

To help improve the quality of pic- 
tures in the theatre by eliminating 
the possibilities for cutting off heads 
and feet on the screen, a committee 
has been formed by the Academy 
Research Council to set up standard 
methods for framing in photography 
and projection. 

Under the chairmanship of Grover 
Laube, the committee includes John 
Aalberg, Sydney Burton, Frank Ca- 
hill, Wallace Castle, Merle Chamber- 
lain, Bryon Haskin, Ray June, Ar- 
thur Miller, Virgil Miller, Thomas 
Moulton, Emil Oster, Harry Rubin, 
William Rudolph, Homer G. Tasker 
and Gordon S. Mitchell. 

First meeting was held March 31. 


RKO TO DISTRIBUTE 

BRITISH "VICTORIA" 

Marking the first time in five years that 
RKO Radio has distributed a British-made 
film in the United States, Ned E. Depinet, 
vice-president in charge of distribution, 
has closed a deal with Herbert Wilcox, 
British producer, for the world-wide re- 
lease of “Victoria the Great,” which Wilcox 
will put into production next month. 

Production of the picture will mark the 
first time the colorful life of Great Bri- 
tain’s sovereign has ever been brought to 
the screen, as only recently the British 
government lifted its ban on motion pic- 
ture stories dealing with Queen Victoria. 

Anna Neagle will have the title role, with 
Anton Walbrook, H. B. Warner and Nigel 
Bruce featured. Miles Malleson will pre- 
pare the script. 

The film is scheduled for delivery in 
July. 


VENTRILOQUISTS GET 

THEIR SCREEN DAY 

After combing every available source of 
Thespian talent in their indefatigable hunt 
for new screen faces, movie scouts have 
finally hit upon those old vaudeville stand- 
bys, the ventriloquists. 

These original “double talk” artists, who 
have been the butts of variety shows for 
years, are at last coming into their own on 
the screen, as evidenced by the fact that 
one of the outstanding performances in 
Republic’s “The Hit Parade” was given by 
Max Terhune and his inanimate com- 
panion, and by the announcement that 
Edgar Bergen, one of the most famous 
ventriloquists on the American stage, will 
make his screen debut in “The Goldwyn 
Pollies.” 


Eddie Welch Pacted 

Paramount has given Eddie Welch a new 
straight two-year writing contract, con- 
tinuing his four-year association with the 
studio. Welch is currently collaborating 
on “The Tightwad,” an Edward Everett 
Horton feature. 


-S 


Industrij Can Settle Own 
Problems, Declares Haijs 



Busy 7201V m the filming of Emanuel 
Coheii's ‘‘Midnight Madoinia" is Mady 
Correll whose recent arrival in Holly- 
tvood from the legitimate stage is 
here so accentuated by sunshine and 
floioers. 

Talent Hunt Leads 
to Public Figures 

The film industry’s drive to add new 
faces to its talent roster, employing such 
tactics as the scouting of little theatres, 
collegiate dramatic societies and other 
spots where Thespians may lurk, has once 
again resorted to the expedient of contact- 
ing figures in the public eye who may 
possibly be interested in a film career. 

Negotiating With Purvis 
On the heels of Sol Lesser’s booking of 
Lou Gehrig, famed first baseman for the 
New York Yankees, who will make his 
screen debut when he has terminated his 
current baseball season, has come the an- 
nouncement that Samuel Goldwyn has re- 
vived negotiations with Melvin Purvis, ex- 
chief of the G-men, to don the grease- 
paint and emote in Goldwyn’s forthcom- 
ing production of “Dead End,” from the 
Broadway stage play. 

Goldwyn wants Purvis to lend an air of 
reality to the capture of a gangster in the 
film, which sequence closely duplicates the 
capture and killing of John Dillinger, for 
which Purvis was responsible. 

Director of “Dead End,” William Wyler, 
disclosed that Purvis was approached while 
visiting in Los Angeles, and expressed a 
willingness to open negotiations. 


New York — “There is enough elasticity 
in the trade structure of the industry and 
enough men of good will within it — exhi- 
bitors. distributors and producers — to solve 
through self-regulation all its trade prob-* 
lems that exist or may arise from time to 
time.” 

Will H. Hays, president of the Motion 
Pic Lure Producers and Distributors of 
America, made that assertion in his annual 
report submitted to the 15th annual meet- 
ing of the association here on Friday. The 
meeting was attended by representatives 
of the 28 companies which are members of 
the MPPDA and was largely routine, in- 
cluding a discussion of Hays’ report, the 
fixing of the association’s budget for the 
ensuing year and plans for the future. 

Need Alw^ays Present 

Hays’ report covered a wide range of 
subjects and activities pertinent to the in- 
dustry in 1936-37 and the future. On the 
subject of trade relations. Hays continued; 

“There never will be a time in this or 
any other industry when individual griev- 
ances will not exist and need to be adjusted 
and when there will not be groups which 
will demand legislation instead of coopera- 
tion. But the overwhelming number of 
responsible exhibitors, distributors and 
producers fully understands that any act 
which would destroy initiative and enter- 
prise in the industry must endanger the 
investment in all theatre properties, make 
it impossible to serve large portions of 
the public with outstanding entertainment 
and hurt the small theatre now protected 
by the assurance of a constant and unfail- 
ing picture service.” 

A Story of Progress 

The showing made by film theatres dur- 
ing the past year, the present state of the 
"art” and the universal popularity of 
screen entertainment not only tell the story 
of the progress of the “art” but the evolu- 
tion of the industry’s business structure 
over a period of 15 years. Hays pointed out. 

“The pi'ogress of motion pictures during 
the period under review should bring satis- 
faction but not equanimity,” he went on. 
“As always, our problems are before, not 
behind us.” 

Praise for Code 

Touching on the production code. Hays 
said: "During the past year, the fact has 
been further emphasized that great variety 
of screen entertainment may be developed 
and financially successful pictures pro- 
duced without violating the natural and 
proper regulations of the industry’s Mo- 
tion Picture Production Code. It has been 
proved that within the boundaries of good 
taste and good morals there is illimitable 
opportunity, creatively, artistically and 
dramatically, for the screen to rise to the 
highest levels. 

"The pictures now projected from our 
screen and the appraisals of independent 
public groups testify to the success of self- 
regulation.” 


BOXOFFICE :: April 3, 1937. 


15 




BUSINESS ROSY FOR TECHNICOLOR 


An Increase of 70% in 1936 
Over 1935 Take Is 
Reported 

New York — The use of Technicolor in 
positive motion picture prints increased 
nearly 70 per cent in 1936 over the pre- 
ceding year, it is shown in the annual re- 
port of Technicolor, Inc., and its wholly 
owned subsidiary. Technicolor Motion Pic- 
ture Corp. of Hollywood, released here this 
week. 

Net Profit $482,113.92 

At the same time it was revealed that 
Technicolor sales in 1936 amounted to 
$2,701,228.74, “in addition to sales of posi- 
tive prints,” and that the company showed 
a net profit, after dividends, federal taxes 
and surtax and all other charges, of $482,- 
113.92 for 1936. This amounts to a divi- 
dend of 65 cents a share on 745,372 shares 
outstanding on December 31, 1936. 

The profit for the combined companies, 
before depreciation, amortization and fed- 
eral taxes, for 1936 amounted to $880,- 
650.49, compared with a corresponding 
profit for 1935 of $151,215.34. Net profit 
before federal income taxes for the com- 
bined companies was $591,585.23 in 1936, 
compared with a corresponding loss for 

1935 of $3,471.78. 

1937 Volume Greater 

Dr. Herbert T. Kalmus, president, gave 
the following figures of shipments of 
Technicolor positive prints for the last 
three years as indicating the steady in- 
crease in the company’s business: For the 
year ended Dec. 31, 1936, 37,822,444 feet; 
1935, 22,182,981; 1934, 11,564,771. 

“The year has started out on a level of 
volume and profits substantialiy better 
than 1936,” Kalmus reported. “During 
the months of January and February, 1937, 
shipments averaged 3,200,000 feet, whereas 
shipments for the same two months of 

1936 averaged 2,200,000 feet per month, 
that is an increase of approximately 45 
per cent.” 

Technicolor production for 1936 was sold 
to 33 different customers, the report con- 
tinued, and prints were manufactured and 
shipped of upwards of 300 different sub- 
jects, including 17 feature productions, 64 
short subjects, 23 travelogues, 179 cartoons, 
10 inserts, seven trailers and five slide 
films. 

Walter Wanger’s “Vogues of 1938” and 
Selznick International’s “Let Me Live,” set 
to start in April, are two major productions 
scheduled for Technicolor, Kalmus said, 
and Paramount has “Ebb Tide,” “Spawn 
of the North” and “Beau Geste,” and War- 
ner “Desert Song” under discussion for 
Technicolor production. 

Expand in British Field 

Technicolor’s affiliate in London, which 
was ready to start operations in January, 
this year, is making prints for distribution 
in the British Empire of films produced in 
Hollywood in preference to processing 
prints of British production because “the 
British film industry is passing through a 
major crisis,” the report pointed out. 

Reference is made to the fact that Brit- 


Austria Cuts Film Fee 
Hike 10 Per Cent 

Washington — The recent 25 per 
ce7it hike in Austrian contingent fees 
for foreign-made films has been re- 
duced by 10 per cent. Under the 
previous fee assessment French film 
companies would have withdrawn 
their product from Austria as no 
longer marketable at a profit. The 
effect on Austrian film exports would 
have been adverse, since France pro- 
vides a small but profitable market 
for the Austrian product. 


ish Movietone News announced exclusive 
arrangements to film the British corona- 
tion in Technicolor. Four cameras and an 
adequate technical staff, including Holly- 
wood technicians, are in England prepar- 
ing for this work, according to the report. 

The claim is made on the basis of “the 
consensus of opinion of every one con- 
cerned” that the last four features made 
in Hollywood in Technicolor “have done 
tremendously more business than the cor- 
responding pictures would have done in 
black and white.” 

Increase Staff and Activities 

It is disclosed that the bonus distributed 
to employes late last December amounted 
to $24,634. The number of employes on the 
company’s payroll increased during 1936 
from 230 to 310. 

“The activities of our various technical 
departments continue to push forward the 
frontier of the field of photography and 
print manufacture in natural color,” the 
report declared. “The results have been 
increasingly improved quality and steadily 
diminishing manufacturing costs.” 

During the year Atlas Corp. and Pioneer 
Pictures, headed by John Hay Whitney, 
exercised options and purchased stock 
which brought $995,000 of new money into 
the company’s treasury. 


WB ''KING" GETS TIE 

WITH AUTO-LITE CO. 

Commercial tieups on Warner’s “The 
King and the Chorus Girl” have been made 
by Shattuck and Ettinger, of Hollywood, 
agents for the Electric Auto-Lite Co., as a 
promotional scheme for a new sparkplug 
being introduced by the company. 

The campaign is centered around a life- 
sized, lithographed cutout of Joan Blon- 
dell, who appears in the picture, to be used 
in billboard advertising and theatre lobby 
display. Ten thousand of the life-size cut- 
outs and sixty thousand fourteen-inch 
facsimiles will be made available to exhi- 
bitors throughout the country. 


LESSER SIGNS PAUL KELLY 
Paul Kelly has signed a term contract 
with Sol Lesser of Principal Pictures. 


EQUITY ASS'N NAMES 
TICKET OF OFFICERS 

New York — The regular ticket for offi- 
cers and councillors of Actors’ Equity Assn, 
prepared by the nominating committee, is 
as follow: Frank Gillmore, president; Os- 
good Perkins, first vice-president; Florence 
Reed, secend vice-president; Arthur Byron, 
third vice-president; Peggy Wood, fourth 
vice-president; Paul Dullzel, treasurer, and 
Leo Curley, recording secretary. All are 
candidates for a three-year term and are 
at present in office. 

Nominations for five-year terms as coun- 
cillors are: Glenn Anders, Franklyn Fox, 
William Gaxton, Walter N. Greaza, Louis 
Jean Heydt, Ben Lackland, Burgess Mere- 
dith, Claudia Morgan, Edith Van Cleave 
and Richard Whorf. Replacements to fill 
unexpired terms are Clifton Webb, to serve 
until 1939, and Mary Morris to serve until 
1940. 

Members of an opposition group of act- 
ors, headed by Robert Reed, claim that 
this ticket “is not fully representative” as 
it includes no player appearing in the WPA 
Federal Theatre project. Kenneth Thom- 
son of the Screen Actors Guild has been 
mentioned to head an opposition ticket, 
but Thomson has said that he would not 
enter the race against Gillmore. 

The regular candidates will be voted on 
at the annual meeting of Actors’ Equity 
on June 4. 


ZANUCK OVER LINE 
WITH SEASON QUOTA 

First across the wire with its completed 
shooting schedule for the current season 
is 20th Century-Fox, Darryl Zanuck up, 
paying off on 52 features. “This Is My Af- 
fair,” “Slave Ship” and “Wee Willie Win- 
kie” all wound up Saturday to end the 
present season’s work. 

None of the other major companies has 
rounded the stretch into the finish line 
as yet. 


"Beau Geste" in Color 

After shelving production plans to re- 
make “Beau Geste” two or three times. 
Paramount has placed the story on sche- 
dule once more, this time planning to make 
the P. C. Wren yarn in Technicolor. George 
Raft, Fred MacMurray and Ray Milland 
have tentatively been set for top acting 
spots. 


STORY BUYS 


Jefferson Parker’s original, “Crazy People,” has 
been purchased by RKO Radio. Robert Sisk will 
produce. 

“Blue Blood,” an original by Myles Connolly, 
has been purchased by Metro. 

“Twins for Her Majesty,” an original story by 
Lou Heifetz and Herbert Klein, has been pur- 
chased by Metro. 


16 


BOXOFFICE :: April 3, 1937. 




The annual baseball feud between Come- 
dians and Leading Men has been set for 
July 17 at Wrigley Field, the proceeds of 
the event to go to Mt. Sinai hospital. 

★ 

S. Charles Einfeld and Carl Leserman 
left last week for New York after term- 
inating several weeks of production con- 
ferences at Warners. Gradwell Sears, also 
departing, was to visit Dallas, Fort Worth 
and San Antonio on his way east. 

"k 

Oscar Berlin is in from a two-months’ 
scouting trip. 

* 

Vic Shapiro is in from a vacation in New 
York. 

* 

Anita Louise’s surprise party at the Am- 
bassador Hotel’s Cocoanut Grove last week 
found the night spot decorated in Alsatian 
motif. 

★ 

Ralph Forbes has returned from British 
Columbia, where he appeared in a picture 
for a Canadian company. 

★ 

A son has been born to Mr. and Mrs. 
Edwin Knopf. 

k 

Director Gus Meins, Mrs. Meins and 
their son Gordon spent Easter at Lake 
Arrowhead. 

k 

Mrs. Roger Imhof celebrated her birth- 
day by entertaining a few guests at dinner 
at her home. Guests, aside from her hus- 
band, included Sophie Tucker and Ted 
Shapiro, Mr. and Mrs. Charles Grapewin, 
Mr. and Mrs. Harry Spingler, Mr. and Mrs. 
Frank Orth and Mr. and Mrs. James 
Conlon. 

* 

John M. Stahl plans a vacation in Ire- 
land following completion of a directorial 
assignment. 

k 

Those connected with the production of 
Metro’s Academy Award winner, “The 
Great Ziegfeld,” were honored last week by 
the studio at a dinner-dance at the Am- 
bassador Hotel. Guests included executives, 
producers, directors and department heads 
of the company, led by Louis B. Mayer, 
Hunt Stromberg, Nicholas Schenck, E. J. 
Mannix, Sam Katz, William Koenig, J. J. 
Cohn, Ben Goetz and Lawrence Wein- 
garten. 

* 

John Ford is in Honolulu for a quick 
visit with his family. He’ll return shortly 
to begin a new directorial assignment. 

k 

After a seven-week vacation in New York 
and the Bahamas, Jean Arthur and her 
husband, Frank Ross, have returned to 
Hollywood. 

★ 

Condor’s vice-president, Frank Snell, 
was in for a week’s conference with George 
Hirliman and M. H. Hoffman. 


Sol M. Wurtzel sails for China April 3 
aboard the President Hoover. He will va- 
cation for three months. 

* 

His three-month leave of absence term- 
inated, Alan Scott has returned to work at 
RKO Radio. 

k 

William Kaplan, assistant to Louis 
Lighten, Metro producer, is vacationing for 
two weeks in Mexico, accompanied by his 
wife. 

k 

Grady Sutton is vacationing at his home 
in St. Petersburg, Florida. 

k 

Mrs. Isidore Freling, wife of the super- 
visor on Leon Schlesinger’s cartoons, be- 
came the mother of a baby girl this week 
at the Cedars of Lebanon Hospital. 

★ 

Nat Levine is on his way to New York, 
where he sails April 7 for a ten-week vaca- 
tion in Italy, France and England. 

★ 

His ten-day vacation in Dallas ended, 
Ralph Rainger returned to Hollywood this 
week. 

* 

James FitzPatrick, travelogue producer, 
has returned from a tour of South America, 
bringing with him footage shot on the 
southern continent’s west coast. 

★ 

A three-day trip to New York and re- 
turn was achieved this week by Henry 
Ginsberg, general manager of Selznick In- 
ternational, who went east on company and 
personal business. 

★ 

Edmund Lowe is on his way to England 
to star in a picture for Alexander Korda. 



Grade Allen puts herself to sleep, 
almost, by reading a bedtime story to 
little Sandra, one of the Burns’s 
adopted children, while George Burns 
listens avidly. They’re in the nursery 
of the new home George gave Grade 
for Christmas. 


Samuel Goldwyn returned this week from 
a week’s vacation at Tucson, Ariz. 

* 

Scott R. Dunlap is in from New York, 
where he held production conferences with 
W. Ray Johnston, Monogram president. 

* 

Columbia University’s Dean H E. Hawkes 
was the guest of Herman Mankiewicz at 
Metro last week. 

* 

Fifty members of the Vitaphone orches- 
tra at the Warner studio last week pre- 
sented Erich Wolfgang Korngold, studio 
writer-composer and musical conductor, 
with an engraved wrist watch in appreci- 
ation of his work on the musical score for 
‘‘The Prince and the Pauper.” 

* 

Harry Crocker, Francis Evans, John An- 
son Ford, Tandy MacKenzie and Art Ta- 
tum were honored guests at the weekly 
Scotch Treat luncheon of the Authors Club 
this week. 

★ 

Oscar Serlin returned early this week 
from a talent scouting trip to New York. 

* 

Judith Allen is leaving in April for an 
eight-week vacation in England. She’ll 
catch the Coronation and the Ascot Derby. 
* 

William LeBaron and Leo McCarey, pro- 
duction executives at Paramount, returned 
from Del Monte this week. 

* 

Mitchell Leisen underwent a slight opera- 
tion this week — the second in little more 
than a week. He was expected back at the 
studio Wednesday. 

* 

Louis B. Mayer is spending a few days 
at Arrowhead Springs, accompanied by 
Howard Strickling. 

k 

20th Century-Fox’s annual studio party 
was held April 3 at the Ambassador Hotel, 
with entertainment provided by Jack Has- 
kell’s studio tap dancing class, Dorothy 
Harris, script girl; Charlie Owens, office 
boy, and a chorus of 24. 

* 

Nat Pendleton, whose last trip abroad 
was in 1924 when he served as coach of the 
American Olympic wrestling team, is on 
his way to England for a film role. He 
will visit his brother Edmund, whom he 
has not seen for 13 years. 

* 

Sergi Petschnikoff, Metro unit manager, 
was married this week to Brita Holm in 
Las Vegas. 

* 

A daughter was born this week to Evelyn 
Venable, actress wife of Hal Mohr, at the 
Wilshire Hospital. 

k 

Gary Cooper returned ahead of time this 
week from New York and Florida, where 
he has been vacationing for several weeks. 


BOXOFFICE :: April 3, 1937. 


17 



Two Agencies Launch 
Suits Against Clients 


First of a generally-expected series of 
lawsuits in which actors’ agencies are re- 
sorting to the courts in an effort to seek 
commissions allegedly owed them by clients 
were filed this week when Harry E. Soko- 
lov, an attorney, took preliminary legal 
steps on no less than four such suits — 
two for the Hoffman-Schlager, Inc., 
agency, and another pair of Stephens- 
Kempner, 

Precedent in Landau Case 
The plaintiffs are apparently basing 
their contentions on the precedental de- 
cision handed down in superior court some 
time ago upholding the Small-Landau 
agency in its suit to recover some $10,000 
from Lloyd Nolan, actor, who assertedly 
broke his contract with the agency just 
before beginning work under a Paramount 
pact. The agency avowed that Nolan’s 
earnings up until the point when his agree- 
ment with them would legally have expired 
should be subject to the regular commis- 
sion charge even though he was no longer 
connected with them as a client. The court 
upheld the contention. 

Sue Phyllis Brooks 
Sokolov has filed one action in superior 
court demanding $38,000 from Phyllis 
Brooks, actress, alleging breach of contract 
and wrongful discharge of the Stephens- 
Kempner agency. The complaint alleges 
that Miss Brooks signed a contract with 
the agency in August, 1936, at which time 
Stephens-Kempner placed her in the New 
York stage production of “Stage Door,’’ 
the actress subsequently rejecting numer- 
ous picture offers. Later, the complaint 


charges, she discharged the agency and 
signed a contract with 20th Century-Fox. 
The sum demanded is for the commission 
allegedly already owed the plaintiffs, as 
well as that anticipated during the dura- 
tion of the assertedly broken pact. 

Director Faces Suit 

Stephens-Kempner’s second suit names 
Charles Tannen as defendant, and seeks 
$450 on a contract allegedly obtained by 
them for the actor at 20th Century-Fox. 
This suit was filed in municipal court, and 
carries with it no implications of broken 
agreement as does the first. 

The Hoffman-Schlager agency names 
Richard Thorpe, director, in one suit and 
seeks $1,700 from him as the amount al- 
legedly owed them on a contract obtained 
from Metro. In another suit the same 
agency demands $500 from Betty Roberts, 
actress, for work assertedly obtained for 
her at Metro. Both suits were filed in mu- 
nicipal court. 

Time of preliminary hearings on the 
quartette of legal actions is indefinite. 


Curtiz to Meg Flynn 

Michael Curtiz will direct the next 
starring vehicle at 'Warner for Errol Flynn, 
“The Perfect Specimen,’’ for which Flynn 
cut short his European vacation to return 
to the studio. Dick Foran and Jean Muir 
get leading supporting roles. 


DONALD H. CLARKE WITH METRO 

Donald Henderson Clarke has been given 
a writing contract at Metro. He joins the 
Michael Fessier production unit. 


ELSIE HOROWITZ 

LEAVES REPUBLIC 

Another employe severed her connection 
with Republic last week when Elsie Horo- 
witz, head of the wardrobe department, 
handed in her resignation. Otherwise ac- 
tivity on the lot remained in status quo, 
with Ralph Poucher, assistant to Herbert 
Yates, executive head, continuing his pre- 
liminary survey, the results of which will 
be turned over to Yates. Although no suc- 
cessor has been appointed to fill the gap 
left with the resignation of Nat Levine as 
vice-president in charge of production, the 
former studio executive was making plans 
to leave within the next few days for a 
European vacation with his son. Four 
pictures are before the cameras. 

Larry Wickland also resigned his post as 
associate producer and left the lot. His 
last production was “Painted Stallion,” a 
serial. 

VICTORY LOANS USC 

STUDIO FACILITIES 

studio, technical crew and equipment of 
Sam Katzman’s Victory Pictures will be 
turned over to cinematography students of 
the University of Southern California when 
Katzman is not in production. Students 
will make a series of short subjects under 
the tutelage of J. Farrell MacDonald, char- 
acter actor and instructor on the univer- 
sity faculty. 

MacDonald’s class will start shooting on 
the first short subject when Victory has 
completed its serial, “Blake of Scotland 
Yard,” now in production. 

Katzman will give a small part in his 
next film to the student giving the best 
performance in one of the shorts. 

DEVELOP MACHINE 

FOR SEPIA PRINTS 

A new sepia platinum toning machine 
for the production of prints in the color 
tone used in Metro’s “The Good Earth” 
has been completed by John Nickolaus, of 
that company’s film laboratory. 

■Wider use of the new tone in future 
pictures will be possible with the device, 
which has the capacity of a standard print 
developing machine. 


Assigns Dolly Haas 

Dolly Haas. Viennese actress, will make 
her American film debut in “Absent With- 
out Leave” for Columbia under terms of 
the contract just signed with that studio. 
Sidney Buchman will produce for the play 
by Stefan Bekeffi and screenplay by Sam- 
son Raphaelson, 

Miss Haas appeared in “Broken Blos- 
soms,” an English film. 


WARNER ASSIGNS LEADS 

Tentative leads in “It Takes Nerve,” a 
story by Don Ryan and George Garnet to 
be filmed by Warner, have been assigned 
to Barton MacLane and Josephine Hutch- 
inson. Frank McDonald will direct and 
Bryan Foy will produce the yarn based on 
“Seeing Eye” dogs which serve the blind. 



The Italian Government honored Adolph Zukor in New York Monday night 
at a banquet given by exhibitors in tribute to the Paramount board chair- 
man's 25th anniversary as a motion picture industry leader. Shown is Zukor 
holding the decoration of Knight Cominander of the Crown of Italy, con- 
ferred by Italiaii Consul-General Gaetano Vecchiotti, second from left. 
Others in the photo are William Brandt, chairman of the arrangements 
committee i extreme left ) and Will H. Hays. 


18 


BOXOFFICE April 3, 1937. 



MUSICAL ICE CYCLE 

IS AHEAD IN FILMS 

Moviegoers are due for a new cycle in 
musical pictures, with the announcement 
by Warner that it is planning early pro- 
duction of an ice-skating musical. Prime 
feature of the picture will be the “Ice 
Pollies of 1937,” a skating troupe led by 
19-year-old Bess Ehrhardt, now doing per- 
sonal appearances throughout the country. 

Twentieth Century-Fox is well on its 
way toward putting the second Sonja 
Henie starrer, “Thin Ice,” before the cam- 
eras, and Universal has long had plans 
simmering to star Jack Dunn, champion 
skater, in a yarn about speed on the ice, 
although definite preparations have not 
yet been launched. 

It is understood that Warner’s “Ice Fol- 
lies” may become another in the list of 
yearly musicals. 


COLOR CONFERENCE 
ON "GRAND CANYON" 

A. M. Chapperau, Keller-Dorian color 
company executive, and two color experts 
came in this week to begin technical con- 
ferences with Edward L. Alperson on the 
filming of “Grand Canyon,” for which the 
Keller-Dorian process will be used. 

A single negative, three-color process, 
Keller-Dorian permits black and white 
white projection in theatres not equipped 
for color. 

Richard Rowland will produce the pic- 
ture on location in Colorado in June. 


Two Get Gun 

Warner put two new features into work 
this week, “That Certain Woman” and 
“Gentleman After Midnight” both getting 
the gun. The former will feature Bette 
Davis, Henry Fonda, Ian Hunter, Anita 
Louise, Hugh O’Connell and Ben Weldon, 
while “Gentleman” will star Leslie How- 
ard and Olivia de Havilland. 


Metro Nod to Broadcasts 
Marks Radio Ring Entry 


"JOY OF LOVING" IS 
NEXT DUNNE STARRER 

“The Joy of Loving,” with Irene Dunne 
set for the starring role, will be directed 
for RKO Radio by Mark Sandrich under 
the production guidance of Felix Young. 
Sandrich has just completed shooting the 
forthcoming Astaire-Rogers musical, “Shall 
We Dance?” 

Jerome Kern, Dorothy Fields and Her- 
bert Fields are writing the music, lyrics 
and screenplay for the Dunne vehicle. 


Plan P. A/s for Ritter 

Tex Ritter, singing cowboy appearing in 
Grand National westerns produced by 
Edward Finney, is to be made available to 
exhibitors for personal appearances 
throughout the country upon completion of 
his sixth film, “Sing, Cowboy, Sing,” which 
is now on location near Kernville. Robert 
N. Bradbury directs, with Lindsley Parsons 
supervising. 


STAR ROLE FOR GAIL PATRICK 

Gail Patrick has reached the stellar 
bracket on the Paramount contract list 
under terms of the new contract just given 
her by the studio. First role under the new 
pact will be the feminine lead opposite Jack 
Benny in “Artists and Models,” which goes 
into production shortly under the direction 
of Raoul Walsh. 


Reversing its heretofore steadfast policy 
of barring contract players and other em- 
ployes from participating in radio broad- 
casts, and throwing the gauntlet to 
MPTOA resolutions stamping ether appear- 
ances of film stars as a menace to the box- 
office, Metro last week granted permission 
to Jeanette MacDonald to appear on the 
Hollywood Hotel program this Friday. The 
studio also lifted its ban to the extent of 
allowing Hunt Stromberg, producer, to ap- 
pear as guest on the Louella Parsons’ Co- 
lumbia Broadcasting System show, and 
permission to present a scene from “May- 
time — a trio of concessions which Holly- 
wood observers interpret as a last-minute 
attempt on the part of the studio to climb 
on the radio bandwagon, on which Para- 
mount and other companies already have 
a good start. 

Martin May Replace MacMurray 

The announcement that Fred MacMur- 
ray. who has been holding down the emcee 
spot on the Hollywood Hotel program for 
the past few weeks, following Dick Powell’s 
withdrawal, will sign off permanently April 
30, has been interpreted by the industry’s 
insiders as a voluntary admission on Mac- 
Murray’s part that he is washing his hands 
of a bad job. Despite the fact that salary 
differences are said to have caused him to 
resign, it is understood that MacMurray, 
perhaps influenced by Paramount officials, 
has come to realize that bad handling of 
the radio chore might, if continued, do 
him more harm than good with his pri- 
mary profession of acting — a point dear 
to the hearts of exhibitors who have been 
(Continued on page 20-A) 


Bob Stirling Upped 

Bob Stirling, Metro sound engineer, be- 
came assistant to Hunt Stromberg this 
week, replacing Sam Zimbalist, who was 
promoted to an associate producership 
some time ago. Stirling joined Metro in 
1925. 


CONDOR SIGNS HOERL 

Condor has signed Arthur Hoerl to script 
his original story, “Death Takes a Cruise,” 
which will be produced by Charles J. Hunt 
for Grand National. 


It’s springtime and baseball time, so 
the Chicago White Sox, now in 
training at Pasadena, got an after- 
noon off to visit Joe E. Brown, who 
is very probably one of the world’s 
most rabid horsehide fans, at the 
studio. On Joe’s left is June Travis, 
screen actress and daughter of Harry 
Grabiner, vice-president of the White 
Sox. He’s in the front row, with 
June’s hands on his shoulder. 



BOXOFFICE :: April 3, 1937. 


Paramount Airer 
No Trade Threat 

New York — “Paramount on Parade,” the 
first series of nationwide radio broadcasts 
sponsored by a major film company and 
originating from its studio, will have to 
improve appreciably if it is to keep poten- 
tial motion picture patrons at home. 

That was the impression gained by this 
reviewer last Sunday when the first pro- 
gram of the series came over the NBC 
network from Paramount’s Hollywood film 
factory. 

Below Average Stuff 

Allowing for slight delays and some con- 
fusion in getting started and in locating 
the players, the broadcast was in no way 
outstanding and in point of humor or 
originality was below the standard set by 
the average Sunday entertainment dished 
out by the major networks. 

Shirley Ross, singing “Sweet Is the Word 
for You” from her picture “Waikiki Wed- 
ding,” was the high spot of the program, 
no doubt intended as a strong plug for the 
picture, which is a current release. The 
cross patter betwen Lynne Overman and 
Mary Carlisle, who will appear through- 
out the series, was nonsensical enough to 
elicit a few laughs, while Phil Harris, con- 
ducting his orchestra and introducing a 
few specialists from “Turn Off the Moon,” 
provided several melodious interludes. 

Dedicated to Exhibitors 

The series is dedicated, according to the 
announcer, “to the exhibitors throughout 
the country,” probably as a sop to the 
showmen who have been objecting mili- 
tantly against the appearance of film stars 
on air programs. 

The broadcast emanated from the stu- 
dios in Hollywood at 9 a. m., was heard 
in the Rocky Mountain region at 10 a. m., 
in Chicago at 11 a. m., and was received 
in New York and other eastern points at 
noon. The same time schedule will be 
maintained for the series. 

“Paramount on Parade” is being pro- 
duced by Boris Morros, Paramount’s stu- 
dio music director, under the supervision 
of C. J. Dunphy, studio publicity and ad- 
vertising head. Dunphy caught the initial 
program in New York. 

— D. R. 


Plan Indefinite Run 
The NBC program department this week 
informed Boxoffice that “Paramount on 
Parade” is scheduled to run “indefinitely” 
each Sunday, over the NBC red network, 
“until they find something better to take 
its place.” 


Garnett on "Stand In" 

Tay Garnett goes over to the Walter 
Wanger unit April 14 to begin direction of 
“Stand In,” the Clarence Budington Kell- 
and yarn which Wanger will produce from 
the script being prepared by Gene Towne 
and Graham Baker. Leslie Howard takes 
the starring role. 


OPERATIC SEQUENCE 
FOR "BIG BROADCAST" 

Adding a touch of operatic lustre to “The 
Big Broadcast of 1938,” Paramount has 
signed Kirsten Flagstad, Wagnerian so- 
prano, for a number in the forthcoming 
musical show which Harlan Thompson 
will produce. 

Miss Flagstad’s number will be recorded 
and photographed in Paramount’s Astoria 
studio, but all sets will be designed and 
built in Hollywood, then shipped east. 


AL LEWIN APPOINTS 
"GETTYSBURG" AIDES 

Albert Lewin, Paramount producer, has 
appointed Charles Reznikoff as his assist- 
ant, and has made William G. Beymer 
technical adviser on “Gettysburg,” the Fred 
MacMurray starrer which will be Lewin’s 
first production for the studio. 

Beymer is considered one of the nation’s 
foremost authorities on Civil War history. 


A Pretty Tale 

The beauty industry, in which it is esti- 
mated that women spend at least one bil- 
lion dollars a year, will form the basis of 
a new story to be filmed by Samuel Gold- 
wyn, tentatively titled “Beauty Parlor.” 
Merle Oberon will be starred. Goldwyn is 
dickering with Elizabeth Arden, famed 
beauty specialist, for the use of the famous 
Arden Beauty Camp in Maine. 


GN Assigns Try on 

Glenn Tryon will collaborate with Ar- 
mine von Tempski on the screenplay of 
her original story, “Honolulu Honeymoon,” 
which will be the third feature produced 
by the Victor Schertzinger-Zion Myers unit 
for Grand National release. Tryon, who 
will direct “Honeymoon,” puts the first 
Myers production, “Small Town Boy,” into 
work April 5, with Stewart Erwin starred. 


WANGER SIGNS MARLA SHELTON 

Walter Wanger has signed Marla Shel- 
ton, San Diego stock company player dis- 
covered by W. S. Van Dyke, to a long- 
term contract and has spotted her in a 
role in his “Vogues of 1938.” 


“CARNIVAL QUEEN " CHORES SET 
Lew Collins will direct “Carnival Queen” 
for Universal. Robert Presnell produces, 
with shooting scheduled to start this week. 


Boyer Will Produce for 
Walter Wanger 

Charles Boyer has joined the ranks 
of production executives at the Wal- 
ter Wanger studio under terms of the 
new contract signed by the French 
actor. He will continue to act, how- 
ever, and his first production will 
probably be his own original story, 
‘‘The Man With Twelve Models.” 


Norma Shearer Not 
"O'Hara" Candidate 

One of the score or more candidates, 
Norma Shearer, whom the film colony 
some time ago nominated, elected and vir- 
tually cast as Scarlett O’Hara in Selznick 
International’s filmization of “Gone With 
the Wind,” has been permanently lopped 
off the list, even though it took a battery 
of official statements and signed denials 
to lend an air of indubitable authenticity 
to the announcement of her retirement 
from the race. 

Miss Shearer’s withdrawal from consid- 
eration for the part bears out the surmises 
set forth by insiders last week who laid 
the responsibility for the intensive cam- 
paign of casting conjectures at the door of 
Russell Birdwell, Selznick International 
publicist, who has proven his mettle in this 
method of arousing public interest on pre- 
vious occasions. 

David O. Selznick issued a statement this 
week affirming Miss Shearer’s retirement 
from the race, which read: 

“Miss Norma Shearer and we of Selznick 
International have jointly come to a con- 
clusion against the further consideration 
of the idea of Miss Shearer playing the 
role of Scarlett O’Hara in ‘Gone With the 
Wind.’ Miss Shearer has made other ar- 
rangements, and we are continuing the 
search begun several months ago, and 
never interrupted, for an unknown, or 
comparatively unknown, actress. To this 
end the staff assisting George Cukor in his 
survey of potential talent in theatrical and 
other groups in the east and south has been 
augmented. Our regret that Miss Shear- 
er’s decision and our own have made im- 
possible our association at this time, is 
tempered by the hope she may one day 
find it possible to do a picture for us.” 

Miss Shearer’s statement of withdrawal 
was worded: 

“I regret very much that due considera- 
tion by Mr. Selznick and myself has caused 
us to abandon the exciting part of Scarlett 
O’Hara as a possibility for me. I have 
other plans which I cannot divulge at this 
time which preclude my giving the idea 
any further consideration. I shall be 
watching with great interest to see whom 
Mr. Selznick selects and whether she will be 
a well-known star or a newcomer. I know 
she will be wonderful and I will be wishing 
her luck.” 

The studio last week had already denied 
that Miss Shearer was on the inside track 
for the part, pointing out that she was 
only one of scores of others under con- 
sideration. 

As yet “Gone With the Wind” remains 
uncast. 


Reinhardt Is Assigned 

Warner has assigned Max Reinhardt to 
direct “The Gamblers,” starring Bette 
Davis, from the original by Feodor Dos- 
toievsky. Production will start this sum- 
mer, after Miss Davis has completed her 
role in “That Certain Woman.” 

Adaptation on “The Gamblers” is being 
handled by Milton Krems. 


20 


BOXOFFICE :: April 3, 1937. 



CHICAGO CHAINS IN POWER PUSH 


Chi. Exhibitors Unit 
to State-lake Bldg. 

Chicago — The offices of the Chicago 
Exhibitors Association, local MPTOA unit, 
is now located in the State-Lake Building, 
109 No. State St. 

The office was moved on Wednesday, 
March 31, on the order of Morris Leonard, 
president of the association. Myrtle Col- 
lins will remain in charge of the office as 
secretary to Leonard who still retains his 
own personal office with Balaban & Katz. 

B. & K. probably will start moving vari- 
ous departments into the State-Lake Build- 
ing some time after May 1, when they take 
official possession of the building and of 
the State-Lake Theatre. 


STAGE ALL SET FOR 

CAPA APRIL FOOLIES 

Chicago — The presence of practically 
every big-time performer in Chicago at the 
time is promised by the Chicago Amuse- 
ment Publicists Association for the coming 
second edition of the CAPA April Foolies, 
set for the Bal Tabarin of the Sherman 
Hotel on Saturday night, April 10. 

Committees co-headed by Dave Goldman 
of Program Press and Tony Owen of the 
Chicago Daily News have been busy work- 
ing on the affair for many weeks. 

One particular note is impressed by the 
committee, same being that attendance 
looks like a complete sell-out. At present 
writing, over 300 places have been sold out 
of the total capacity of 400. 

The party will consist of a complete din- 
ner, a giant celebrity show, several original 
interludes, and interspersed dancing to the 
orchestra of Lew Diamond and Jack Chap- 
man. Tickets are $3.50 and are available 
from any CAPA member or by calling 
Guercio & Barthel, Ad-Art Display Studios, 
or Allied Theatres. 


Record Registration of 
580 at MPTOA Meet 

New York — Attendance at the re- 
cent convention of the Motion Picture 
Theatre Owiiers of America in Miami 
surpassed all previous annual meet- 
ings, according to a final tabulation 
of registration made this week by the 
MPTOA office here. There was a 
total of 580 registrations and the 
banquet drew 730, the latter figure 
including many of the Paramount 
theatre associates who held a meet- 
ing in Miami at the same time. 

Missouri May Get 
New Exhibitor Unit 

St. Louis — A new organization for Mis- 
souri motion picture theatre men to be 
known as the Theatre Owners & Managers 
Ass’n of Missouri has reached a stage of 
development where those behind the move- 
ment hope to file the necessary incorpora- 
tion papers in Jefferson City immediately. 

Membership in the new association will 
be open to both theatre owners and man- 
agers and it will have no national affilia- 
tion, either with MPTOA or Allied. 

It is understood that the new organiza- 
tion will concern itself only with Missouri 
exhibition problems, principally of a legis- 
lative nature, and other matters of general 
interest to exhibitors. 


Estes Joins Filmack 

Chicago — Joe M. Estes, former director 
of publicity for the Saenger theatres in 
New Orleans, has joined the forces of the 
Filmack Trailer Co. here as promotional 
sales manager, according to a statement by 
Irving Mack, head of the firm. 


Drive for Subsequents to 
Augment First Runs Is 
Talk of the Town 

By CALVIN HERMER 

Chicago — If any concrete concensus at 
all may be found in the mass of gossip 
which for some days has been seething in 
Chicago, it must be that the city’s exhibi- 
tion is on the verge of an era of tighter 
circuit control than ever in its history. 

Most prominent among the evidence, as 
indicated in conversations both with im- 
portant exhibitors and exchange men, is 
a reported move of Balaban & Katz to- 
ward acquiring second run neighborhood 
situations wherever possible in spots where 
they now control the first showings. Add- 
ed to this are the already known facts of 
building operations by B. & K., Essaness, 
and Harry and Elmer Balaban, as well as 
the rumored acquisition and building pro- 
gram credited to the recently formed Bal- 
aban Theatres, Inc., headed by A. J. Bala- 
ban, now back from Europe, who are said 
to be looking for likely spots to either 
acquire or erect some 50 houses in Chi- 
cago and vicinity. 

A Building Boom 

Although much of this is based on ru- 
mor, there is the underlying fact that mo- 
tion picture exhibition is right now on a 
more profitable basis than it has been in 
many years, and the idea of getting more 
houses appeals as being a fairly sane pro- 
cedure. Building operations now, as re- 
ported in Boxoffice last week, show that 
already investments of over two million 
dollars are contemplated in new theatre 
properties by both circuits and individuals. 

Most of the rumors come from old line 
independent exhibitors who have built 
comfortable fortunes from the incomes of 
long-established theatres, and who now 
are expressing grave fears that circuit en- 
croachment upon their profitable domain 
might seriously affect their own houses’ 
money-making possibilities. A good bit of 
this has risen from the news that Balaban 
& Katz have plans for a second run house 
on West Belmont Ave., plus the reports 
that a number of other spots are also 
being considered by the city’s ace circuit 
(Continued on page 17) 


CENTRAL EDITION Is One of the Seven Sectional Editions 
in Which BOXOFFICE Is Published Weekly. The Other 
Six Editions Are: NEW ENGLAND, MIDEAST, MIDWEST, 
WESTERN, SOUTHERN, EASTERN. 


CALVIN HERMER, Central Editor, 908 S. Wabash Ave., 
Chicago, 111. Phones: Webster 2233-4-5. DAVID F. BAR- 
RETT, 5149 Rosa Ave., St. Louis, Mo. H. C. BRUNNER, 
2820 N. 52nd St., Milwaukee, Wis. 




pLANS are being made for the presenta- 
tion of “Cloistered” at the Indiana 
Theatre here the week of April 9 by the 
Theatrical Managers’ Inc.. Indiana circuit 
operators. 

Member of the Indianapolis Variety Club 
will entertain exhibitors from all parts of 
the state and their friends at a stag din- 
gier, April 12, at the local tent. There will 
be lots of entertamment and a very good 
dimier. 

“No Man of Her Own,” released by Metro 
more than four years ago, starring Clark 
Gable and Carole Lombard, did the biggest 
Easter week at the Ambassador Theatre in 
the history of the house. Carl Niesse, 
manager of the theatre, believes it pays to 
dig up an old film occasionally. 

Chick Galloway has sold his Emerson 
Theatre to Mannie Marcus, Ft. Wayne and 
Indiajiapolis operator. 

Jack McLaughlin, Paramount poster 
clerk, resigned to accept a position in Mid- 
dletown, Ohio. 

“Swing High. Swing Low” broke all at- 
tendance records at the Rialto Theatre, 
Louisville, Ky. 

Allen Bradley, former Anderson, Ind., 
operator, is planning to open several thea- 
tres in Kentucky and Indiana, 

Trueman Rembusch. circuit operator, is 
planning to build a new theatre in Elwood, 
Ind. Rembusch operates two theatres in 
the city at present. The new theatre will 
cost approximately $7,500. 

J. W. Bohn of Big Feature Rights 
Corp. and wife spent the Easter holidays in 
Cincinnati. 

Herman Morgan is the new assistant 
booker at Universal exchange. 

W. L. Pracht will build a new theatre in 
Syracuse, Ind., to be known as the Pick- 
wick Theatre. 

The Liberty Theatre at Pierceton, the 
Princess Theatre at Thorjitown and the 
Summitville Theatre at Summitville have 
closed. 

Frank Sanders, operator of the Mecca 
and Stratford theatres, has taken over the 
Garrick Theatre, 31st and Illinois. Some 
changes in equipment are being made and 
the house will be renovated and redecor- 
ated. 

Mrs. Helen Keeler, for more than ten 
years employed in the office of Associated 
Theatre Owners of Indiana, has resigned 
on account of her health. She has not been 
active since January. 

The Indiana Indorsers of Photoplays an- 
nual convention will be held in Ft. Wayne, 
Ind. at the Hotel Anthony, April 15. 
Charles Pettijohn of the Hays organization 
will be the principal speaker. The Indian- 
apolis chapter of the organization will hold 
its annual meeting April 6, in the Claypool 
Hotel, Indianapoli$. 



Gerald F. Rackett, a vice-president 
and plant manager of Technicolor, 
who was recently appointed executive 
vice-president of the Society of Motion 
Picture Engineers. He takes charge 
of Pacific Coast activities of the or- 
ganization. 


REG WILSON RETURNS 

New York — Staying over for several days 
following the American premiere at the 
New Criterion here of “Silent Barriers,” 
Reg Wilson, central district manager, has 
returned to his territory. 


TOP BOWLING SPOT 

SURE BY REPUBLIC 

Chicago — With two more weeks yet to 
go in the Chicago motion picture bowling 
league, the Republic Pictures five are out 
in front by eight games, cinching for them- 
selves the fag which remains in their 
possession f'-om last year, when they won 
under the name of Boxoffice. Up to the 
last two weeks of the season, the Republics 
had won 55 games and lost only 23, carry- 
ing a team average of 820. 

Max Dreifus, captain of the Republic 
team, also has high individual average of 
177 and at present holds the high three 
games with a total of 660 which he rolled 
two weeks ago. 

Second place in the league is still be- 
tween three teams which have been run- 
ning neck and neck for some weeks. Uni- 
versal holds it by two games right now with 
Paramount and National Screen tied for 
third place. 


Standing of the teams: 



Won 

Lost 

Republic 

55 

23 

Univers'al 

47 

31 

National Screen 

45 

33 


45 

33 

M-G-M 

ro 

39 


. 35 

42 

Photoiilay Adv 

25 

53 

Columbia 

21 

57 


HAVE YOU A m. HAVE YOU A 
CHANGE IN^-rf MESSAGE 

POLICY tell? 

yow wont to teH yo«r; 
potrons about on tbo screen ^ 

Filmack wilt make your tfoiler 

\ yog expect ♦!: to 

FILmflCI^\ * ^TRRILERCO 


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Your Next 
Order I 


843 SOUTH WABASH 


CHICAGO. ILLINOIS 


Anti-Trade Pact 
Bill Hits Films 

Washington — The bill pending in the 
house to prohibit trade agreements with 
nations in default on their war-debt pay- 
ments is deemed disadvantageous to the 
motion picture industry because it looks 
to such agreements for relief from bur- 
densome restrictions on film imports 
abroad. 

The treaty entered into with France last 
summer proved of great benefit to the film 
industry here. It is contended that treaty 
assertedly would have been prevented un- 
der terms of the pending measure. The 
most important loss probably would be in 
the adoption of a trade treaty with Eng- 
land, which is being sought by British in- 
terests. The same would apply to Italy, 
with which government the United States 
hopes to effect a trade pact. 

Austrian Fees Eased 

The only country that would be free 
from the projected ban would be Finland, 
a negligible film market £is far as the 
United States is concerned. 

Word was received here last Saturday 
that the recent 25 per cent hike in Aus- 
trian contingent fees for American films 
had been reduced by 10 per cent. 


RENOVATE THREE HOUSES 

Flat River, Mo. — The Lead Belt Amuse- 
ment Co. is making the following renova- 
tions in the circuit: Complete redecoration, 
new marquee and new sound system for 
the Roseland Theatre, Flat River; new 
sound for the Odeon, Bonne Terre, Mo., 
and a new marquee for the State Theatre, 
fronton. Mo. 




PHOTOPHONE’S 


Magic Voice Sound Systems 

1. ORIGINAL ROTARY SOUND HEADS 

2. CELLULAR HI & LOW FREQUENCY 

HORNS 

3. PUSH PULL ATTACHMENTS FOR 

THE NEWEST PUSH PULL RE- 
CORDINGS 

Prices You Can Afford to Pay 
Sold Outright — Not Leased 

• 

Now Being Built and Shipped From 
Our New Modem Plant in Indiana- 
polis, Ind. 


For Information 

Call or Write Your Nearest Office 


RCA MFC. CO., Inc. 


A. E. KLEIN 
589 E Illinois St. 

CHICAGO 
Delaware 4300 


J. F. O'BRIEN 
Mich. & LaSalle 
INDIANAPOLIS 
Cherry 4800 


14 


BOXOFFICE :: April 3, 1937. 



Paramount Airer 
No Trade Threat 

New York — “Paramount on Parade,” the 
first series of nationwide radio broadcasts 
sponsored by a major film company and 
originating from its studio, will have to 
improve appreciably if it is to keep poten- 
tial motion picture patrons at home. 

That was the impression gained by this 
reviewer last Sunday when the first pro- 
gram of the series came over the NBC 
network from Paramount’s Hollywood film 
factory. 

Below Average Stuff 

Allowing for slight delays and some con- 
fusion in getting started and in locating 
the players, the broadcast was in no way 
outstanding and in point of humor or 
originality was below the standard set by 
the average Sunday entertainment dished 
out by the major networks. 

Shirley Ross, singing “Sweet Is the Word 
for You” from her picture “Waikiki Wed- 
ding,” was the high spot of the program, 
no doubt intended as a strong plug for the 
picture, which is a current release. The 
cross patter between Lynne Overman and 
Mary Carlisle, who will appear through- 
out the series, was nonsensical enough to 
elicit a few laughs, while Phil Harris, con- 
ducting his orchestra and introducing a 
few specialists from “Turn Off the Moon,” 
(Continued on next page) 



England's most popular comedienne. 
Grade Fields, arrives in Hollywood — 
umbrella and all — to confer with 20th 
Century -Fox on details of her new 
contract with that studio. 


Stevens to Keokuk 

Lawrenceville, III. — H. E. Stevens, 
manager for the past year of the Avalon 
here, will leave this weekend for Keokuk, 
Iowa, where he will operate the Prisina 
circuit houses as city manager. Vincent 
Helling, former manager of the Grand in 
Keokuk, will head the Avalon here. 


ST. LOUIS 

LICHTMAN, M-G-M executive, drop- 
ped off here en route from Hollywood 
to New York City. While here he received 
instructions from Nicholas M. Schenck to 
roadshow “Captains Courageous.” 

W. E. Branson, RKO midwestern dis- 
trict manager, was here on March 25 con- 
ferring with Manager B. J. McCarthy of 
the local office. 

Several local theatres were used for Good 
Friday services by various church denomi- 
nations. Similar services were held at the 
Ozark Theatre in Webster Groves, Mo. 

Loew's Theatre has completed the in- 
stallation of new RCA sound reproducing 
equipment. It is being used for the first 
time in connection with the current first- 
run showing of Metro's “Maytime." 

Mr. and Mrs. Max B. Stubbs, late ar- 
rivals from Hollywood, are the new co- 
managers of the Panchon & Marco School 
of the Theatre. Recently the local school 
affiliated with the famous Ethel Meglin 
school in Hollywood. 


IMPERIAL EXECUTIVE TOURS 

Chicago — E. J. Smith, general sales man- 
ager of Imperial Pictures, New York, was 
here late this week on a swing around the 
central states. 


Look ahead to 

HOT WEATHER 


Don't let your patronage get away from you again this summer. A 

National Sirocco Air Conditioning System offers you the COOLING 
EFFECT that will protect your boxoffice against the loss of patronage 
and profit. We offer you the greatest dollar-for-dollar value ever be- 
fore presented in a guality-made, guiet and economical cooling and 
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write or come in and get our 1937 theatre cooling proposition today. 
Remember — We're here to serve you on EVERYTHING in equipment 
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CHICAGO 

825 S. Wabash Ave. 
Phone: Webster 7346-7-8-9 

INDIANAPOLIS 
436 N. Illinois Street 
Phone: Lincoln 5758 


ST. LOUIS 
3210 Olive St. 
Phone: Jeflerson 8494-5 



MILWAUKEE 
725 W. Wells St. 
Phone: Marquette 7333 


THEATRE SUPPLY COMPANY 


kr:iiL>Jkr;i 


BOXOFFICE :: April 3, 1937. 


15 





MILWAU 



IJARRY PERLEWITZ has renovated his 
Jackson, lower east side neighborhood 
house here. New seats, carpeting, venti- 
lating system and lighting fixtures were 
included in the renovation program. 


Other neighborhood houses to receive 
new garbs for Easter included Warner- 
Saxe’s Savoy, and the Park, south side 
independent house. Both have been 
equipped with new marquees and new 
seats. Remodeling work is also underway 
on Fox’s Riviera. 


Circuit first-runs have dropped their 25- 
cent early admissions in favor of a 35- 
cent admission until 6 p. m. They have 
also boosted a number of their nabe ad- 
missions by a 5-cent average. 

The United Show Workers of America, 
a nonstock, non-profit corporation to 
“promote the general welfare of all work- 
ers in the show business,’’ has filed ar- 
ticles of incorporation with the secretary 
of state at Madison. Incorporators are Leo 
Weisner, Morris Goldstein and John 
Roepke, all of Milwaukee. 

The Balzer bill, providing for a 3 per 
cent amusement tax, failed to win approval 
of the assembly taxation committee in a 
hearing at Madison last week. Among 
those appearing against the measure were 
Ben Miller, Milwaukee attorney, represent- 
ing Warner-Saxe Theatres and the Wis- 
consin Amusement Enterprises, and F. J. 
McWilliams, Madison, of the ITPA of 
Wisconsin. 


J. P. Adler, operator of theatres in Wau- 
paca, Marshfield, Neilsville, Monroe and 
Milwaukee, has taken over the Badger 
Theatre at Merrill. Associated with Adler 
in the transaction is Steve Miller. The 
house had been operated for the past four 
months by the Northlarid Amusement Co. 
of Minneapolis. 

Harry Wrobel, 20, and Adolph Bonk, 25, 
were sentenced to prison terms in mu- 
nicipal court in Manitowoc on four sepa- 
rate counts involving robbery of the Mika- 
dow Theatre there and a hardware store. 


The K. of P. Bldg, at Clintori has been 
leased by Brown & Sandie, who are re- 
modeling the building for use as a thea- 
tre. The house will have 400 seats and 
will be open about May 1. The Masonic 
lodge purchased the former theatre build- 
ing in Clinton. 

The Rivers Theatre Co., West Bend, has 
registered with the public service commis- 
sion $37,000 first mortgage bonds for sale 
in Wisconsin. 


Barrett Riesling, M-G-M publicist, was 
a recent local visitor. 


Fox’s Paradise Theatre in West Allis has 
inaugurated a policy of daily matinees with 
continuous shows from 2:00 p. m. on. 


Arthur Waedekin, 66, for 12 years as- 
sistant manager of the Columbia, local 
neighborhood house, until it went dark 
more than a year ago, died March 23 in 
a local hospital. He is survived by three 
sisters and four brothers. 



Scott R. Dunlap, vice-president in 
charge of production for the neio 
Monogram Pictures, who has eight fea- 
tures now in preparation on the an- 
nounced schedule of 26 for 1937-38. 


Paramount Airer 

• Continued from preceding page) 

provided several melodious interludes. 

Dedicated to Exhibitors 

The series is dedicated, according to the 
announcer, “to the exhibitors throughout 
the country,” probably as a sop to the 
showmen who have been objecting mili- 
tantly against the appearance of film stars 
on air programs. 

The broadcast emanated from the stu- 
dios in Hollywood at 9 a. m., was heard 
in the Rocky Mountain region at 10 a. m., 
in Chicago at 11 a. m., and was received 
in New York and other eastern points at 
noon. The same time schedule will be 
maintained for the series. 

“Paramount on Parade” is being pro- 
duced by Boris Morros, Paramount’s stu- 
dio music director, under the supervision 
of C. J. Dunphy, studio publicity and ad- 
vertising head. Dunphy caught the initial 
program in New York. 

— D. R. 


Plan Indefinite Run 
The NBC program department this week 
informed Boxoffice that “Paramount on 
Parade” is scheduled to run ‘indefinitely” 
each Sunday, over the NBC red network, 
“until they find something better to take 
its place.” 

EXCLUSIVE DISTRIBUTORS 

Entire Middle West 

SEND 
US 

YOUR 
DATES 

JEWEL PRODUCTIONS 

831 S. Wabash CHICAGO Phone: Webster 7237 



News in Brief 


J^R. J. WASNIESKI has purchased and 
installed in his Midget Theatre, Mil- 
waukee, new JEWELL Super Low Intens- 
ity Lamps purchased from CINEMA SUP- 
PLIES, INC. 


S. E. Pirtle, who operates a circuit of 
Theatres throughout southern Illinois and 
who makes his headquarters at Jersey- 
ville, has purchased for his Bijou Theatre, 
Abingdon, Illinois, new DeLuxe AIR-LOC 
full upholstered chairs that are to be in- 
stalled on or about April 1st. Purchase 
was made through George A. Busher who 
is the St. Louis distributor for AIR-LOC 
Seat Industries, Inc. 


The New Town Theatre at Prophetstown 
had its Grand Opening on Saturday, 
March 27th. The Theatre itself is of the 
latest modern type construction and finest 
equipment obtainable was selected, includ- 
ing latest type ULTRAPHONE Sound Sys- 
tem, also DeLuxe AIR-LOC full uphol- 
stered chairs purchased from CINEMA 
SUPPLIES, INC. This new Theatre is con- 
trolled by Marches! Bros, who also op- 
erate Theatres at Lockporte, Amboy and 
Freeport, Illinois. 


W. R. Ashton and associates of Eagle 
River, Wisconsin, announce the opening of 
their New Eagle Theatre to be on or about 
June 1st. All new and latest type Equip- 
ment was purchased, including latest type 
ULTRAPHONIC SOUND SYSTEM, De- 
Luxe JEWELL Suprex type High Intensity 
Lamps and Rectifiers; Simplex Projectors; 
DeLuxe AIR-LOC full upholstered chairs; 
together with all miscellaneous equipment 
was purchased from CINEMA SUPPLIES, 
INC. 


The New Waconia Theatre at Waconia, 
Minn., has been taken over by L. E. Davis 
of Mankato. The entire Theatre building 
is being completely remodeled and is 
scheduled to open on or about April 15th. 
All new Equipment was purchased includ- 
ing deluxe AIR-LOC full upholstered 
chairs. Purchase was made from AIR- 
LOC SEAT INDUSTRIES, INC. 


Mr. W. L. McMillan has set April 8th 
for the Grand Opening of his new Holly- 
wood Theatre at McVille, No. Dak. Mr. 
McMillan states that his Theatre will be 
one of the finest to be found in any town 
of its size in the entire state of North 
Dakota. All of the equipment was pur- 
chased for this new Theatre, including 
AIR-LOC full upholstered chairs, from 
CINEMA SUPPLIES, INC.— Adv. 


16 


BOXOFFICE :; April 3, 1937. 


CHICAGO 

y^JORK of reconstruction of the Fargo 

’^Theatre, Geneva, 111., which was seri- 
ously damaged by fire on Friday, March 
19, is going forward rapidly and the house 
will reopen very soon. The building is 
owned by Charles Fargo and operated by 
the Fred Anderson circuit. The loss, which 
has been estimated at about $7,500 was 
fully covered by insurance between both 
of these parties. The fire originated in 
some unknown manner under the stage 
and damaged the back end of the building, 
almost wrecking the screen and the stage 
part of the sound equipment. It occurred 
just before the evening opening of the 
house. 

Once again the cold hand of death has 
struck the local film colony, this time right 
in the midst of the daily activity on 
Wabash Avenue. Louis Brill, 65, bookkeep- 
er for the Metro Premium, 845 So. Wabash 
Ave., died suddenly from a heart attack 
last Monday afternoon while at his desk. 
He was the father-in-law of Joe Koppel of 
the Lasker circuit. 

And before leaving the subject of that 
long last sleep, it should be mentioned that 
many are the friends of George Feinberg 
who mourn his passing. Feinberg died in 
Miami last week following his attendance 
at the MPTOA convention. He was well 
known here for many years, and was just 
in the midst of installing a show room for 
International Seat Corp., of which he was 
vice-president and general sales manager. 
Funeral services were held in Minneapolis. 

S. S. Millard is again active in the local 
film scene and has been on the Row sev- 
eral times lately. Millard is building the 
Paris Theatre in Gary, Ind. and is install- 
ing a theatre in a store building in Law- 
renceville, Ind., which also will be called 
the Paris. Both houses will be open in 
April. 

A1 Rule, whose “The Big Drive” is among 
the best remembered of the war films, is 
back in Chicago. A1 has opened an office 
on the sixth floor of 831 So. Wabash from 
which he will handle bookings on a re- 
issue of “The Big Drive” and also a new 
war feature, “The Death Parade,” and a 
two-reel war subject, titled “Lest We For- 
get.” 

That theatre project of Sam Meyers be- 
tween Glencoe and Hubbard Woods on the 
north shore is still beset with difficulties. 
The latest hurdle is a protest which the 
Hubbard Woods Improvement Association 
has lodged with the Glencoe zoning com- 
mission against the proposed theatre’s 
erection. The protest states that the erec- 
tion of a theatre would “not only create a 
parking problem, but would also greatly 
increase automobile traffic on certain resi- 
dential streets, that it would lead to fur- 
ther commercial development of adjacent 
property and would unquestionably occa- 
sion a serious depreciation of residential 
values in Hubbard Woods.” 

Harry Blumenthal’s Ad-Art sign studio 
is a busy place these days. Besides doing 
just about all the local theatre sign work, 
Harry right now has the contract to do all 


the signs for the National Inventor’s Con- 
vention opening at the LaSalle Hotel the 
latter part of this week. 

It’s hard to pass up this week's column 
without further mention of Kurley Koppel- 
man, who came back to Universal the other 
day after an eastern sojourn of several 
years. Kurley has a sense of humor any- 
way, so maybe when we run out of bum 
items like this he will give us a good one 
about himself. 

CAPA is overlooking a sweet bet in Addie 
Klein. The local RCA Photophone repre- 
sentative is really quite a space grabber. 
This week comes a notation from him of 
another flock of installations of RCA 
equipment, indicating that Addie is not 
only a good press agent, but also that he 
is a good salesman . . . never overlooking 
the fact that he sells a mighty good prod- 
uct. Among the new ones Addie reports 
are: Park, Chicago; Grove, Chicago; Ha- 
vana, Havana, 111.; Stanley, Galena, 111.; 
Avon, Peoria; New Beverley, Peoria; Rialto, 
Clinton, I.; Fenway, Fenimore, Wis.; 
Vogue, Kenosha, Wis.; Uptown, Racine; 
Venetian, Racine; Sheboygan, Sheboygan; 
Rialto, Mt. Wayne, Ind.; Pantheon, Vin- 
cennes, Ind. 

J. W. lies of Champaign, III., has leased 
the Puritan Theatre in West Salem, III. 
from Fishel Bros, and will soon open it 
after extensive remodeling. 

From dishes to glasses . . or something. 
That might be the title of the recent move 
made by Eddie Levin in transferring his 
activities from the premium business to 
the operation of a tavern. Eddie is now 
the proprietor of The Silver Dome at 1338 
E. 47th St., where his own inimitable style 
of playing the piano in the approved mod- 
ern manner is drawing many customers. 
He swings a nasty keyboard, that Eddie, 
and nightly may be found a number of 
• Continued on next page) 


Chains Expanding 

(Continued from page 13) 

for similar buildings. It is pointed out that 
B. & K., Essaness and Harry and Elmer 
Balaban are all three planning de luxe 
theatres on the near north side near upper 
Michigan Ave. Considerable credit is also 
given to the reported prospective sale of 
the Simansky & Miller houses, as yet un- 
confirmed by announcement, to either Es- 
saness or B. & K. or a combination of both, 
which would most certainly give a tight 
circuit control to that far western subur- 
ban district where they are located. 

Increase Loop Power 
The loop situation is further pointed to 
as evidence of the increase in circuit power. 
B. & K. are set to take control of the 
State-Lake on April 1. They are in a man- 
agement deal on McVickers with Jones, 
Linick & Schaeffer. This leaves only the 
RKO Palace outside of their domain 
among the loop de luxe houses. 

Another phase of the trend is the de- 
velopment of the double feature situation. 
The large neighborhood circuit houses, with 
the pick of the best pictures at their dis- 
posal and sufficient seats to accommo- 
date a highly profitable business even on 
the shorter number of daily shows, are the 
one which are doing the business with 
duals, while the smaller neighborhood 
houses whose bookings are more complete- 
ly dictated by the weekly releasing sched- 
ule, and consequently must necessarily be 
booked merely “as the best they can,” are 
taking somewhat of a licking. 

More Competitive Heat 
During the years of the depression, when 
the pickings were comparatively slim, the 
so-called ‘independent” and “circuit” op- 
erators were the best of friends, but now 
with the up-grade definitely established 
and the business of exhibiting motion pic- 
tures again an enterprise of certain profit 
things are more highly competitive. 


BE PROGRESSIVE 

Your Success Is Based On 

GOOD PROJECTION 
GOOD SOUND 
COMFORTABLE SEATS 

Consult the Man Who Knows 

Bring Your Problems To 

JOE GOLDBERG, INC. 

^UST A^^REAT INSTITUTION 


823 So. Wabash 


CHICAGO 


NSTITUTION 

Wabash 8593 


BOXOFFICE :: April 3. 1937. 


17 


CHICAGO 


(Continued from preceding page) 


faces normally familiar with Wabash Ave. 

Walter Correll has been made manager 
of Brotman’s Royal Theatre in Fulton, III. 
M. Brotman and his wife are now in Flor- 
ida for a well-earned vacation. 

Mirrophonic sound has been installed in 
the Allen Theatre, Jefferson, Wis. 

The neiv Fulton Theatre in Cuba, III. 
was opened on Easter Sunday, March 28. 
The house is equipped with Ultraphone 
Wide Range sound and low intensity lamps. 

Far be it from this column to venture 
an opinion of the justice of it, but the fact 
remains that one press agent and exploi- 
teer, Sam Clark by name, has been put 
into a little cubby hole all his own down 
at the Warner exchange. It is not known 
whether Sam or the others around him 
necessitated his withdrawal from the more 
public scene of his former office space. 

Gilroy Nicol is remodeling the Roxy in 
Saybrook, III. which he took over last 
January. 

The current flurry of premium business 
in Chicago has brought Jack Price here 
to spend a few days which he (naturally) 
will devote to nothing but the promotion 
of Price premiums. 

Sol Strauss, who operated the Midway 
Theatre in Rockford for a long time before 
it was taken over by the Van Matre in- 
terests, is now maiiager of the Parkway 
Theatre, Roseland, for Lou Reinheimer. 

Fred Greenberg, Indianapolis Warner 
Bros., branch manager, was in town for a 
few days conferring with Distinct Manager 
Leo Blank on the final wind-up of the 
Grad Sears drive. 

That clever little booklet sent out last 
week by CAPA advertising the coming 
CAPA April Foolies (Bal Tabarin, Sherman 
Hotel, Saturday night, April 10, $3,50 per 
person . . . gotta get in a little plug some- 


EXCLUSIVE DISTRIBUTORS 

Chicago & Indianapolis 
Film Territories 
FOR 

MOTIOGRAPH 

MODEL HU DE LUXE 
PROJECTOR 

• 

Everything For the Theatre 

GUERCIO & BARTHEL CO. 

908 So. WabaMh Ave. 
CHICAGO 

GER-BAR, Inc. 


442 N. Illinois St. 
INDIANAPOCIS 



Where) was the work of those two clever 
ad men, Larry Stem and Bill Pohlman of 
Warner Bros. The print job was done by 
Program Press of which Dave Goldman is 
a CAPA member as well as head of gen- 
eral arrangements. 

“Ecstasy,” which recently completed a 
13-week run in the World Playhouse, has 
now opened in Warner’s Orpheum in the 
loop for an indefinite run, said to be guar- 
anteed to last at least five weeks. 

Ed Maher, formerly purchasing agent for 
Balaban & Katz for many years, has joined 
the staff of Joe Goldberg , Inc., in an exec- 
utive capacity. 

During the five days that Jo Rubenstein, 


FOR RESERVATIONS CALL 
CAL HERMER— Webster 2236 
LOU ABRAMSON— Harrison 8900 
HARRY BLUMENTHAL— Webster 4277 


Warner talent scout from the coast. ha.s 
been in Chicago he has interviewed over 
200 aspirants for screen fame. So far, 
says Jo, he has found seven of them who 
might have some possibilities. These seven 
will be given preliminary screen tests right 
in Chicago, in the studios of Action Film 
Co. 


SCHIPA IN ITALIAN FILM 

New York — “My Song of Love,” a new 
Italian film featuring the Metropolitan 
Opera singer, Tito Schipa, opened at the 
Miami Theatre here on Easter Sunday. 
The film, which is being distributed by 
World Pictures Corp., has super-imposed 
English titles. 


PLAN 
NOW TO 
ATTEND! 

2nd Edition of 

CAPA 

"APRIL FOOLIES" 

BAL TABARIN 
SHERMAN HOTEL 

CHICAGO, ILLINOIS 

SATURDAY NIGHT 
APRIL 10, 1937 

10:00 P. M. UNTIL — ? 

• 

Dance Music by 

LEW DIAMOND 

Special Entertainment and Surprises! 


$3.50 

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INFORMAL 


18 


BOXOFFICE 


:: April 3, 1937. 


JUST OFF THE PRESS! 



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tures and short subject series released during 1936, arranged by 
distributing companies: serials released since 1920 showing stars, 
directors and years of release; a list of features imported from for- 
eign countries during 1936; a compilation showing producers and 
distributors of short subject series. PERSONNEL — Names, addresses, 
telephone numbers, cable addresses, officers, department heads 
and boards of directors of important film companies; another sec- 
tion with the addresses and manpower affiliated with studios and 
production organizations; Officers and directors of clubs, guilds 
and organizations associated with the motion picture industry. 
PERSONALITIES— The 1935 and 1936 work of 3,124 players, 218 
producers, associate producers and supervisors; 281 directors; 809 
authors; 635 screenplay writers; 181 cameramen; 196 film editors; 
152 music composers and supervisors; and 27 dance directors. 
LISTS — A complete equipment Buying Guide; feature producers, 
short subject producers, cartoon producers, industrial producers, 
newsreel, theatre supply dealers, laboratories, color processes, 
trailers, insurance brokers, projection rooms, agents and man- 
agers, play and story brokers exchanges (including names of 
managers and product handled). THEATRES — Complete list of 
theatres in the United States and Canada arranged by state and 
provinces; separate list of circuits with four or more theatres. 
FINANCIAL — Summaries of all motion picture companies whose 
stocks are listed on financial markets. FOREIGN — Exporters and 
importers; outlook for 1937; international survey of film markets. 
EXPLOITATION — Complete manual of tested exploitation stunts; 
showman's calendar. AGENTS' TELEPHONES of players, directors 
and writers. LEGAL — Court decisions of 1936 compiled and di- 
gested by Herbert T. Silverberg. BIRTHDAYS AND BIRTHPLACES 
of important film folk, and 1,001 other items of interest. 

r 7 

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• Dear Sir; | 

Please enter my subscription to the FILM DAILY, and I 
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PREPARING 

CRAZY PEOPI-iK (RKO) — Producer: Robert Sisk. 

Original: Jefferson Parker. 

DEATH TAKES A CRCISE (ON) — with Conrad 
Nagel, Eleanor Hunt. Producer: George A. 
Hirliman. Director: Louis Gasnier. Original: 
Arthur Hoerl. Screenplay: Arthur Hoerl. 
DEVH/8 SADDLE LEGION (\VB)— with Dick 
Foran, Anne Nagel. Eddie Acuff, Gordon Hart. 
Ernie Stanton. Willard Parker. Granville Owen. 
Producer: Bryan Foy. Director: Bobby Con- 
nolly. 

GRAND CANYON (GN) — Producer: Richard Row- 
land. Original: Allen Vaughn Elston. Screen- 
play: Betty Laidlaw, Robert Lively. 

IT TAKES NERVE (WB) — with Barton MacLane. 
Josephine Hutchinson. Producer: Bryan Foy. 
Director: Frank McDonald. Original Story: Don 
Ryan. George Garnet. 

l.OVE BEI.O\V FREEZING (RKO)— with Mitzi 
Green. Producer: Pandro S. Berman. Original: 
Dana Burnett. 

NORTH OF THE RIO GR.ANHE (Para)— with 
William Boyd. George Hayes. Rus.sell Hayden, 
Stephen Morris, John Rutherford. Producer: 
Harry Sherman. Director: Nate Watt. Orig- 
inal: Clarence E. Mulford. 

PORTIA ON TRIAL (Rep) — Producer : A1 Lr- 
voy. Screenplay: Sam Ornitz, Gordon Rigby 
Cromwell Ormsby. 

PI Hl.ir HE.^LTH (RKO) — Producer: Lee Mar- 
cus. Screenplay: Gladys Atwater. Joset>h Ler- 
ner. 

RIDER OF THE ROCKIES (GNt— with Tex Rit- 
ter. Producer: Edward Finney. Screeniplay: 
Robert Emmett. 

Sl’MMER ROMANCE fPara) — with Shirley Ross. 
L>nne Overman. Johnn.\ Downs, P^leanore Whit- 
ney. "^acht (’lub Roys. Producer: Fanchon. 
Original: Don Hartman. 

TR ANSATLANTK FLIGHT (UA) — Producer: 

Samuel Goldwyn. 

WITH KINDEST REIiARDS (Col)— with Claire 
Trevor. Ralph Bellamy. Producer: Irving Bria- 
kin. Director: D. Ross Lederman. Original: 
Lee Loeb. Harold Buchman. Screenplay: Lee 
Loeb. Harold Buchman. 




STARTING 


HOTEL HAYWIRE (Para) — with Leo Carrillo, 
Mary Carlisle, Colette Lyons. Benny Baker, John 
Patterson, Producer: William Le Baron, Di- 
rector: George Archainbaud. Original: Preston 
Sturges. 

last YEAR’.S KI.SSE.S (20th-Fox) — with Alice 
Faye, Jimmy Ritz, David Rubinoff, Director: 
Norman Taurog. Screenplay: Harry Tugend, 
Jack Yellen, 

LO\ E IN A I5l'NG.\LOW (Unit ) — with Kent Tay- 
lor, Nan Grey. Dorothea Kent. Hobart Cava- 
naugh. Louise Beavers, David Oliver. Producer: 
E. M. Asher. Director: Rav MoCarey 
LOYE takes flight (GN)— with Bruce Cabot. 
Producer: George Hirliman. Director: Conrad 
Nagel. Original: Anne Morrison f’hapin 

Screenplay: I.ionel Houser. 

.MIDNIGHT .MADONNA (Ma.jor) — with Warren 
William, Mady Oorrell, Robert Baldwin, Jona- 
than Hale. P'rank Reicher, John Elliott. May 
Wallace. Sam Flint. Producer: Emanuel Cohen. 
Director: James Flood. Original: David Boehm 
Screenplay: Doris Malloy, Gladys Lehman 

faces of 19.17 (RKO)— with Joe Penner. 
Milton Berle. Jerome Cowan, Harriet Hilliard, 
Thelma Leeds, Patricia Wilder. Patsy Lee Par- 
sons, Bert Gordon. Derry Dean, Parkyakarkus, 
Betty Grable, Lowe, Hite a.nd Stanley. Pro- 
ducer: Edward Small. Director: Leigh Jason. 
Original: Nat Perrin. 

ONCE FPON A TIME (Major) — with Warren 
William. Producer: Emanuel Cohen. Director: 
James Flood. 

SING, COAVHOY", SING (GN) — with Tex Ritter, 
Louise Stanley, At St. John, Karl Hackett. 
Charlie King, Robert McKenzie. Budd Buster, 
Hebei Snow, Chick Hannon, Producer: Edward 
Finney. Director: Robert N. Bradbury. 

SOUTH OF SONORA (Cres) — with Tom Keene, 
Jaime Saenz, Miguel Zarraga. Producer: E. B. 
Derr. Direitor: I. V. Willat. Original: John H. 
Auer. Screenplay: Mary Ireland. 


THAT CERTAIN WOMAN (WB)— with Bette 
Davis, Henry Fonda, Anita Louise, Donald 
Crisp. Hugh O’Connell. Ian Hunter. Mary Phil- 
lips. Producer: Edmund Goulding. Director: 
Edmund Goulding. Screenplay: Edmund Gould- 
ing. 

Thirteenth i’hair (m-g-m) — with Madge 

Evans, Lewis Stone, Janet Beecher, Dame Mae 
Whitty, Eli.ssa I,andi. Henry Daniell, Thomas 
Beck, Ralph Forbes. Matthew Bolton. Charles 
Trowbridge, Neil Fitzgerald. Louis Vincenot, Lai 
Chand Mehra, Heather Thatclier, Holmes Her- 
bert. Director: George Seitz. Original: Bayard 
Veiller. Screenplay: Marion Pai'sinnet. 

'I'HIN ICE (20th-Fox) — with Sonja Henie, Tyrone 
Power. Producer: Raymond Griffith. Director: 
Sidney Lanfield. Screenplay: Boris Ingster, 
Milton Sperling. 

THREE ROOMS IN HE.WEN (M G M)— with 
Joan Crawford, Spencer Trac.v. Producer: Jos- 
eph Mankiewicz. Director: Frank Borzage. 
Original: Katherine Brush. Screenplay: Law- 
rence Hazzard. 

TOMORROW’S HE.VDLINES (RKO)— with Lee 
Tracy, Diana Gibson. Phil Huston, Tom Ken- 
nedy, George Irving, Ivy Keene, Frank Hagney, 
Ai’t Thalasso, Donald Meek. Doodles Weaver. 
Producer: Cliff Reid. Director: Richard Ros- 
son. Original: Thomas Ahern. Screenplay: J. 
Robert Bren, Edmund L. Hartmann, 




WELL ALONG 


ALL IS CONFlkSION (RKO) — with Joe F. Brown, 
Florence Rice. Guy Kibbee. Harlan Briggs, An- 
thony Nace. Benny Hart, Jack Norton. Florence 
Rice. Harry C. Bradley. Cliff Naxarro. Monte 
Collins. Andrew Tombes, Leila McIntyre, Clem 
Bevans, George Chandler, Frank Sully, Charles 
Arnt. Producer: David L. Loew. Director: Ed- 
ward Sedgwick. Original: Richard Macaulav. 

ASCENDING DKAIiON. THE (Para)— with Akim 
Tamiroff, John Trent. Genevieve Tobin. Ralph 
Morgan, Judith Ford. Producer: B. P. Schul- 
berg. Director: f'harles Vidor. Original: Fred- 
erick Jackson. 

D. XNiiEKOrs HOLIDAY (Rep) — with Guinn Wil- 
liams. Roberts, William Bakewell, Jeanie 

Roberts, c, -Tdy Sutton, William Newell, Ra 
Hould, ('-'>rleton Young. Producer: William 
Berke. Director: Nick Barrows. Original: 
Karen De Wolf, Barry Shipman. 

E. MPEKOK'S GANDliESTICKS, THE (M-G-M) — 
with AVilliam Powell, Luise Rainer. Henry 
Stephenson. Egon Breecher, Erville Anderson. 
Gporge Davis. Lionel Pape. len Wulf, Donald 
Kirk, Wallis Clark. Harvey Clark. Bert Roach. 
E. E. Clive, Douglas Dumbrille, King Baggot, 
Charles Waldron. Theodore Von Eltz. Louis 
Borell. Producer: John Considine. Director: 
George Fltzmaurice. Original: Baroness Orezy. 
Screennlay: Herman J. Mankiewicz. 

ES('AI*E FROM LOVE (20th-Fox) — with Michael 
Whalen. Gloria Stuart. Cora Witherspoon, Jane 
Brewster, Gerald Oliver Smith. Syd Saylor. June 
Brewster. Producer: Leslie Landau. Director: 
Eugene Forde. Original: Eugene Heltai. Screen- 
olav: Leslie Landau, Don Ettlinger. 

EA ER SINCF' EA’E (WB) — with Marion Davies, 
Robert Montgomery. Hugh Herbert. Patsy Kelly. 
ProdiK-er: Earl Baldwin. Director: Lloyd Bacon. 

IT HAPPENED OFT AVF^ST ( 20th-Fox )— with Paul 
Kelly. Judith Allen. Johnny Arthur. Edward 
Broi)h\'. Director: Howard Bretherton. Original: 
Harold Bell Wright. 

LADY LFCK (WB) — with Barton MacLane, Ann 
Sheridan. Walter Cassell. Charles Foy. Dick 
Purcell. Producer: Bryan Foy. Director: Louis 
King. Screenplay: Roy Chanslor. 

LIFE OF EMIl.E ZOLA (WB)— with Paul Muni. 
Josenhine Hutohinson. Bonita Granville, Joseph 
Schildkraut, Barton Mar-Lane. Gloria Holden. 
Harry Worth. Grant Mitchell. Montague Love, 
Max Hoffman jr.. Paul Everton. Gilbert Emery, 
Harry Davenport. Ralph Dunn. Irving Pichel. 
Ben Weldon, Walter Kingsford. Producer: 
Henry Blanke. Director: William Dieterle. 

LOOKINi; FOR TROFBLE (RKO)— with George 
O’Brien. Maude Eburne, Joe Caites, Frank No- 
lan, Dan Wolheim, A1 Herman, Frank Hagney, 
Walter DePalma, Charles Middleton, Stanley 
Blystone, Cecilia Parker. Producer: George A. 
Hirliman. Director: Ewing Scott. Original; 
Dan Jarrett. Ewing Scott. 

LOVE I'NDER FIRE (20th-Fox)— with Loretta 
Young. Don Ameche, John Carradine, Movita 
Castenada, Joseph Schildkraut. Katherine de 
Mille, Frances Drake. AValter Catlett. Sig Ru- 
mann, Borrah Minnevitch, Don Alvarado. Har- 
old Huber, E. E. Clive, Warren Joan Torena. 
Producer: Nunnally Johnson. Director: George 



Alakln^^ 

Marshall. Original: Walter Hackett. Screen- 
play: Gene Fowler, Ernest Pascal. 

MEXICAN QFARTER (RKO) — with John Beal, 
Armida, Leona Roberts, George Irving, Harry 
Carey, Paul Guilfoyle. Producer: Robert Sisk. 
Director: Lew Landers. Original: Tom Gill. 

MISSrs AMERICA (RKO)— with Victor Moore, 
Helen Broderick, Anne Shirley, Ricardo Mandia, 
Mickey Daniels, Jay Upson. Frank Anthony. 
Jack Norton, Virginia Sale, Alan Bruce. Pro- 
ducer: A1 Lewis. Original: Jack Goodman, Al- 
bert Leventhal. 

ONE MILE FROM HEAVEN (20th-Fox)— with 
Claire Trevor, Bill Robinson, Fredi Washington, 
Chick Chandler, Bernard Daugherty, Sally 
Blane, Joan Carol. Douglas Fowley, John Eld- 
redge, Russell Hopton, Harry Stanton, Paul 
Sauter, Rob Murphy, Dave Knight, Ed Dunn, 
John Carradine, Eddie Anderson. Director: Al- 
lan Dwan. Original: Lou Breslow, John Patrick. 
Screenplay: Lou Breslow, John Patrick, 

PRISONER OF ZENDA, THE (UA)— with Ronald 
Colman, David Niven, Douglas Fairbanks jr., 
Madeleine Carroll, Howard Lang. C. Aubrey 
Smith, Mary Astor, Raymond Massey, Baron 
William von Brincken. Mary Jane Irving, Elea- 
nor Wesselhoeft. Margaret Tallichet, Arthur 
Byron. Ian McLaren. Producer: David O. Selz- 
nick. Director: John Cromwell. Original: An- 
thony Hope. Screenplay: Wells Root, Donald 
Ogden Stuart. John Balderston. 

THERE GOES MY GIRL (RKO) — with Gene Ray- 
mond. Ann Sothern. Frank M. Thomas, Paul 
Guilfoyle, Richard Lane, Alec Craig. Bradley 
Page, Gordon Jones, Maxine Jennings. Frank 
Jenks, Joan Woodbury, William Corson. Thelma 
Leeds. Producer: William Sistrom. Director: 
Ben Holmes. Original: George Beck. 

TOPPER (M-G-M) — with Constance Bennett, Cary 
Grant. Roland Young, Alan Mowbray, Claire 
Windsor, Dorothy Christy. Billie Burke. Virginia 
Sale. Nick Stuart. Hedda Hopper. Producer: 
Hal Roach. Director: Norman V. McLeod. 
Original: Thorne Smith. Screenplay: Eric Hatch. 




COMPLETED 

BOOTS OF DESTINY (GN) — with Ken Maynard, 
Claudia Dell. Vince Barnett, Walter Patterson. 
Martin Garaloga, Octavia Giraud, George Mor- 
rell, Fred Cordova, Sid O’Albrook, Ed Cassidy. 
Producer: George A. Hirliman. Director: Ar- 
thur Rosson. 

COP, THE (Univ) — with Nan Grey, Robert Wilcox, 
Edward Ellis, Richard Carle, Billy Burrud. Lee 
Phelps, Tom Martin, Alma Kruger, Fredrick 
Burton, Jim Farley. Producer: Kubec Glasmon. 
Director: Milton Carruth. Original: Kubec Glas- 
man. 

METAIDY OF THE PLAINS (Spectrum) — with 
Fred Scott. A1 St. John, Billy Lenhart. Louise 
Small. Slim Whittaker. Lew Meehan, Hal Price. 
David Sharpe. Bud Jamison. Producer: Jed 
Buell. Director: Sam Newfield. 

NIGHT MUST FALL (M-G-M) — with Robert Mont- 
gomery. Rosalind Russell. Dame Mae Whitty. 
Eily Malyon. Elsa Buchanan. C. Montague Shaw. 
Forrester Harvey. Brandon Evans, E. Ij. Fisher- 
Smith, Mary Forbes, David Clyde. Perry Stubbs. 
Charles McNaughton, Pat Kelly. Producer: Hunt 
Stromberg. Director: Clarence Brown. Original: 
Evelyn Williams. Screenplay: John Van Druten. 

RETURN OF CAPPY RICKS (Rep)— with Walter 
Brennan. Mary Brian, Frank Melton. Lyle Tal- 
bot, Georgia Caine, Phyllis Barry. Will Stanton, 
Anthony Pawley, Claire Ro<'helle. Producer: Burt 
Kelly. Director: Ralph Staub. Original: Peter 
B. Kyne. Screenplay: Lester Cole. 

THIS is MY AFFAIR (20th-Fox) — with Robert 
Taylor, Barbara Stanwyck. Victor McLaglen, 
Douglas Wood, Edward P'^ll -r,. Doug’ns Fow- 
ley, Alan Dinehart. J"bn (.'arradine, DeWitt Jen- 
nings, Willard Pobe’-tson. Robert M^'Wad'^. Rice 
and Cady, Mary Young. Brian Donlevy, June 
Terry. Frank Shannon. Director: William Seiter. 
Original: Melville Crossman. Screenplay: Allan 
Rivkin. 

WAR LORI) (WB) — with Boris Karloff, Shelia 
Bromley, Ricardo Cortez, Douglas Wood. Selmer 
Jackson. Richard Loo. James B. Leong, Bever- 
ly Roberts, Vladimar Sokoloff, Willard Robert- 
son. Director: John Farrow. 

AVINGS OVER HONOLULU (Univ)— with Marga- 
ret Lindsay, Robert Spencer, Frank Melton, Wil- 
liam Gargan. Maynard Holmes, Ray Milland, 
.Jane Wyatt. Jack Mulhall, Phillip Hurlick, May- 
nard Holmes, Mildred Grover, Louise Beavers, 
Samuel S. Hinds, Margaret MeWade, Kent Tay- 
lor. Producer: E. M. Asher. Director: H. C. 
Potter. Original: Mildred Cram. Screenplay: Isa- 
bel Dawn, Boyce DeGraw. 




COVERING MICHIGAN, OHIO. KENTUCKY, WEST VIRGINIA AND WESTERN PENNSYLVANIA 


"SITDOWH" IN DETROIT FIZZLES 


Detroit Delivery 
Goes 100% Union 

Detroit — Signing of a contract with the 
union by G. E. LeVeque of Cinema Service, 
city film trucking company, halted a two- 
hour sit-down strike of his drivers in the 
company’s quarters in the film building 
last Saturday. With Howard Craven al- 
ready contracted with the union for his 
Exhibitors’ Service, all of city delivery is 
now handled by union drivers. 

The scale calls for $35.00 weekly for 
drivers, and $40.00 weekly for the foreman. 

The contracts with the truck delivery 
groups were negotiated for the union by 
D. P. Erskine and Walter Markey, AFL 
organizers, who have been in charge of 
forming the Detroit Film Inspectors, Ship- 
pers and Poster Handlers’ Union. 

Await Home Office Response 

Meanwhile, as forecast in Boxoffice last 
week, the union has found it necessary to 
deal with each individual exchange. Over- 
tures have been made to all of the major 
and independent companies by Erskine and 
Markey, aided by an employes’ group, 
whose names have not been divulged by 
the union. The wage scale, as carried nu- 
merous times in these columns, has been 
sent by branch managers to New York. 

It was learned this week that many of 
the company home offices may send repre- 
sentatives here to look over the situation 
and possibly deal with the union. It was 
understood that the union has set a dead- 
line of this weekend as the final date for 
active negotiations to begin. 

The union was still encountering con- 
siderable opposition from M-G-M em- 
ployes. 


AUSTRIAN FEE CUT 

Washington — Word has been received 
here of a reduction of 10 per cent in the 
recent Austrian contingent fee increase 
of 25 per cent against American films. The 
French industry has announced intention 
of withdrawing from the Austrian market. 


Exchange Unionizing 
Not by lATSE 

Detroit — Though reports from 
other sections of the country are that 
the lATSE is actively in back of the 
AFL film exchange union organiza- 
tion, Roger Kennedy, business ageyit 
of the local operators’ union, this 
week said that he had received no 
word from his mternational head- 
quarters in regard to the situation. 

“We naturally will give all our 
moral support to any AFL activity,’’ 
said Kennedy, “but we cannot take 
any active part until we receive word 
from Washington.” 

Trendle-Para. Pact 
for DDT Renewed 

Detroit — The management contract of 
George W. Trendle with Paramount for op- 
eration of the United Detroit Theatres here 
has been renewed for another year and 
official confirmation was expected this 
week , Boxoffice learned authoritatively 
here. Trendle returned last week from 
Florida where he attended the Paramount 
partners convention. 

Trendle’s original contract is a five-year 
management pact, the first year of which 
was up Thursday, March 31. This is the 
first renewal and will run until April 1, 
1938. 

Profit Determines Renewal 

Stipulations of the agreement are that, 
provided a minimum net profit is shown 
at the end of each succeeding year of the 
contract, it will be renewed. It is under- 
stood that the first year’s profit exceeded 
this amount considerably. 

Trendle is president and general mana- 
ger of the local Paramount subsidiary, 
which includes four first-run downtown 
houses and eleven second-run and subse- 
quent-run de luxe neighborhood theatres. 


Difference Over Discharge 
of an Employe Is 
Settled 

Detroit — The sit-down protest strike of 
five Paramount exchange inspectors here 
Monday over the dismissal of another girl 
fizzled out Tuesday, with all of the girls, 
except the discharged girl, going back to 
work. A conference of the striking girls 
with Johnny Howard, branch manager, late 
Monday quickly disclosed the facts that the 
girl was dismissed for insubordination and 
not for alleged union activity, as AFL or- 
ganizers had contended. 

Began Strike Monday 
The five girls on Monday, fortified with 
food, matresses and other conveniences, 
began sitting, declaring they would not stop 
until the one girl was re-employed. The 
mattresses were ordered removed imme- 
diately from the inspection room by the 
fire marshall because of their inflamma- 
bility. 

The shipping and poster departments 
continued to operate at Paramount Mon- 
day, while the girls were out. However, 
following closing hours, the shippers and 
poster clerks remained in the building. 
Four uniformed policemen kept everyone 
away from the front and rear of the build- 
ing “by orders of the management.” 

Union Meeting Held 
Another meeting of the film employes’ 
union was held Tuesday evening at the 
labor temple here. D. F. Erskine, AFL 
organizer, was in charge of the gathering. 


Cleveland Marking Time 
Cleveland — No visible progress has been 
made in bringing to a head the unioniza- 
tion of shipping rooms of local exchanges, 
and business in these departments is go- 
ing on as usual without interruption. 

Although it is a matter of common 
knowledge that the shippers, inspectors 
and poster clerks have signed up almost to 
a man to join the Packers and Wrappers 
Union of the American Federation of 
Labor, no demands have been presented to 
any of the local exchange officials. 

Demands Are Modified 
A modification of the original demands 
(Continued on page 16) 


MIDEAST EDITION Is One of the Seven Sectional Editions 
in Which BOXOFFICE Is Published Weekly. The Other 
Six Editions Are: NEW ENGLAND, CENTRAL, MIDWEST, 
WESTERN, SOUTHERN, EASTERN. 



ELSIE LOEB, 12805 Cedar Road, Cleveland Heights, Ohio. R. F. 
KLINGENSMITH, 1701 Blvd. of the Allies, Pittsburgh, Pa, EUGENE 
D. RICH, 2425 Cass Ave., Detroit, Mich., Phone Randolph 7978. CLARA 
HYDE, 127 Tremont St., Ft. Thomas, Ky., Phone Highland 1667. 



Screeno Will Appeal 
Detroit Restraint Writ 


Detroit — In a sweeping decision, Cir- 
cuit Court Judge Henry G. Nicol this week 
declared Screeno, as it is used in Mich- 
igan, a lottery and granted a permanent 
injunction restraining Jake Schreiber from 
using the cash game in his Colonial Thea- 
tre as was sought by George W. Trendle. 
Attorneys for Schreiber advised Boxoffice 
that immediate steps for an appeal to the 
Michigan supreme court will be taken. 

Judge Nicol, in a detailed and lengthy 
opinion, written after oral and written ar- 
guments were presented before him, found 
all the elements of lottery present in 
Screeno. 

“Indirect Consideration Sufficient” 
Holding that even though Screeno cards 
were presented to people anywhere in front 
of the theatre whether they purchased 
tickets or not. Judge Nicol wrote that “an 
indirect consideration is sufficient, if the 
other elements (chance and prize) are 
present, to brand a game a lottery.” He 
wrote that though such cards were given 
free the fact that some persons paid ad- 
mission to the theatre constituted enough 
to have the element of consideration active 
in the case. 

The case was brought to court by Ray 
Meurer of Meurer and Meurer, attorneys 
for Trendle, and Morris Garvet, who en- 
tered the case with Meurer. Garvet has 
been attorney for Ben and Lou Cohen in 
their long fight to oust cash giveaways 
from the Schreiber houses. 

“Element of Skill Slight” 

The case was originally presented to 
Judge Nicol on the premise of unfair com- 
petition between the Colonial Theatre and 
(Continued on page 19) 



Gerald F. Rackett, a vice-president 
and plant manager of Technicolor, 
who was recently appointed executive 
vice-president of the Society of Motion 
Picture Engineers. He takes charge 
of Pacific Coast activities of the or- 
ganization. 


Howard Craven Spikes 
Accusations 

Detroit — “I want it positively 
known in the industry in Detroit 
that I am not and have not been a 
union organizer and that Andy Har- 
vey, associated with me, is not a un- 
ion agitator," said Howard Craven, 
of Exhibitors' Service, city film truck 
delivery company, in a statement to 
BOXOFFICE this week. 

Craven, who was first to sign up 
with the union to pay his men the 
scale, made this statement “to re- 
fute many undercurrent rumblings 
that I have precipitated the union 
activity in the film building." 

“After we promised H. M. Richey 
of Allied to raise our drivers as soon 
as Detroit exhibitors agreed in the 
raise in delivery prices we arranged, 
I paid my men the scale, and signed 
the agreement," Craven said. 


CONFERENCE SET 

FOR MINORS LAW 

Detroit — H. M. Richey was to meet this 
week with Heinrich Pickert, commissioner 
of police, in regard to the proposed new 
ordinance regarding admission of children 
in theatres. 

Meeting with them were to have been 
members of the Motion Picture Council of 
Detroit and the Youth’s Foundation. 


Hall for Oberlin 

Oberlin — A new 300-seat auditorium will 
be built by Oberlin College with money left 
to the institution by a former graduate. 
The auditorium will be used for presenta- 
tion of dramatic plays and also for ex- 
hibition of educational motion pictures. 
Ground will be broken early in April. 


CHASE GETS IMPERIAL FRANCHISE 
Cincinnati— -Maurice Chase has obtained 
the Imperial Pictures franchise for this 
territory which also comprises southern 
Ohio and Kentucky. Chase was associated 
with Universal in an executive capacity for 
many years and more recently was Buffalo 
and Cincinnati manager for First Division. 


“IDIOT'S DELIGHT" SETS RECORD 
Cleveland — “Idiot’s Delight,” Pulitzer 
prize play co-starring Alfred Lunt and 
Lynne Fontanne, established a new 1936- 
37 attendance and boxoffice record at the 
Hanna Theatre last week, according to 
Manager William Blair. 


DETROIT 

J^ETROIT theatres are running trailers 
for the benefit to be held for the po- 
lice pension fund. 

H. M. Richey of Allied spoke before the 
Women’s Review Club Wednesday at the 
Women’s City Club quarters on “Motion 
Pictures, Block Booking and Other Phases 
of the Industry.” 

John Passafiume, who has been ill, is 
back at his old post at the Fox Theatre 
as assistant to Jack Hurford. 

Maury Caplan of Metropolitan Motion 
Pictures and ex-president of the Variety 
Club is on the road to recovery at Henry 
Ford Hospital. He’ll welcome a visit from 
Barkers and all others in the industry. 

Marvin Townsend, genial Butterfield 
booker, is doing nicely, we are told, in his 
health battle at Herman Kiefer Hospital. 

Earl Hudson of United Detroit got a lot 
of “400” goodwill when he previewed “May- 
time” for Grosse Pointers and Junior 
Leaguers last week. 

More than 60 employes and their friends 
(including wives and husbands) enjoyed 
the initial party at the opening of the 
Warner Club last week. Everything was 
on hand for “a good time to be had by 
all,” including the 3-piece orchestra. 

A window that “stopped ’em” this week 
was the one Earl Hudson rigged up in 
Capper and Capper’s store on Woodward 
Ave., featuring Bob Burns’ original “B- 
zooka” as a stunt for “Waikiki Wedding,” 
which was the Easter week attraction at 
the Michigan Theatre. 

Floyd Chrysler, M-G-M’s dynamic state 
salesman, was one of the 13 salesmen in 
the United States to win a platinum watch 
as an award in the recent resales and cir- 
culation drive of the company. 

Harold Robinson of Film Truck Service 
is a recent sojourner back from the land 
of sunshine — Florida to you. 

Bert Tighe, who recently resigned from 
RKO, is now state salesman for Universal. 
Bert succeeds William Sturgess who re- 
signed. 

Milton Cohen arranged a screening last 
week for Columbia’s “I Promise to Pay,” 
a story of loan-sharks, to which he invited 
members of the prosecutor's office, the 
Better Business Bureau and loan company 
executives. 

Warren Slee, M-G-M exploiteer work- 
ing on “The Good Earth,” took time out 
(Continued on page 18) 


HAVE YOU A 
MESSAGE 
TO TELT ? 


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CHANGE IN 

POLITY ■» Have yw 

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r MoUo 


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a43 SOUTH WABASH 


CHICAGO. ILLINOIS 


14 


BOXOFFICE :: April 3, 1937. 


Cleveland 20th-Fox 
Branch Remodeled 

Cleveland — One of the sights not to be 
missed on a trip to Cleveland is the 20th 
Century-Fox exchange which is entirely 
new in everything except location. 

What was a small entrance space in the 
building at 2219 Payne Ave., is now a 
spacious and dignified foyer, with sten- 
cilled walls, glass brick window trimmings, 
and inlaid tile linoleum. 

New Projection Room 

A newly constructed addition to the east 
of the building is the company’s new pro- 
jection room, equipped with the latest type 
upholstered chairs, sound equipment and 
screen. 

The second floor, devoted to office space, 
has been entirely remodeled and refur- 
nished. 

Manager I. J. Schmertz has retained the 
front space for his private office, but has 
dressed it up with new carpet and fur- 
niture. District Manager George Roberts 
is now located in the north end of the 
building formerly used as the projection 
room. City Salesman David Davidson is 
also provided with a private office in the 
same section of the building where the 
GB offices, under the management of Joe 
Loeffler, are located. 

(Continued on page 18) 


Anti-Lottery Hearing 
Continued 

Cleveland — House bill 348, de- 
signed to render illegal the opera- 
tion of all lottery plans in Ohio, was 
heard Wednesday before the house 
judiciary committee and the hearing 
was continued until next week. 

Ernest Schwartz, president of the 
Cleveland MPEA, and M. B. Hor- 
witz, Cleveland circuit owner, spoke 
against the bill. 


GN DRIVE FOR WOMAN 
BOOKER IS UNIQUE 

Cleveland — For the first time in local 
history, a special drive is being initiated 
in honor of a woman. 

Specifically, Grand National has estab- 
lished April as Mae Vincent Month. 

Miss Vincent is head booker of the 
Grand National exchange in Cleveland. It 
is anticipated that the booking drive, nam- 
ed in her honor, will put Cleveland way 
out in front, nationally. 

So here’s a chance for northern Ohio 
to break into print with a big success 
story — provided the exhibitors get back of 
the drive and give the girl a chance to 
make the headlines. 


Mich. Dog Racing 
Will Re Opposed 

Detroit — H. M. Richey, general manager 
of Allied, is planning an active campaign 
against the current dog-racing bill before 
the Michigan legislature. The measure has 
passed the house and is now before the 
senate committee. 

“While the bill is not one to worry over,” 
Richey said, “still we have enough amuse- 
ment competition already and we plan to 
work for its defeat in the senate.” 

Forbid Animal Exhibits 

Another bill, indirectly affecting exploi- 
tation in the theatre field, is that intro- 
duced last week by Senator Samuel H. 
Pangborn, Bad Axe Republican. It is a 
conservation department bill a’nd forbids 
the exhibition of any wild animal in con- 
nection with any business, or for the pur- 
pose of attracting any trade, or as a prize 
in the operation of any game or device, or 
for soliciting alms. Should this be passed 
it would eliminate many of the old-school 
publicity stunts, such as wild animal tours 
and lobby displays. 

Action on “Divorcement” Awaited 

Allied’s divorcement bill, over which the 
majors are fighting in Ohio, is still before 
the senate committee in Lansing. It may 
soon be placed before the body for action. 


Look ahead to 

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CLEVELAND 
2112 Payne Avenue 
Phone: Prospect 4613 


CINCINNATI 
1637-39 Central Parkway 
Phone: Main 6581 


PITTSBURGH 
1721 Blvd of the Allies 
Phone: Grant 4630 


DETROIT 

2312-14 Casa Avenue 
Phone: Cadillac 2447 


THEATRE SUPPLY COMPANY 


EVERY STORE A LOCAL INSTITUTION WITH A 


NATIONAL REPUTATION TOR RELIABLE SERVICE 


BOXOFFICE :: April 3, 1937. 


15 



Need "A" Product 
to Combat Slumps 

Detroit — The recent lean season caused 
by the strike situation in the auto city has 
forced many circuit and independent ex- 
hibitors to complain anew over the large 
number of class B and C pictures and the 
lack of big class A films. 

“The slump caused by the strikes in De- 
troit,” said one executive who would not 
permit use of his name, “emphasizes again 
our dire need for more class A pictures. 
In such periods we need more pictures of 
the T-must-see-that-tonight’ group.” 

“Slack periods will always be with us, 
whether due to economic strife or holiday 
seasons such as Lenten, which just passed,” 
he added. “However, if we have something 
with a sock and name value to it, it will 
soften the hard knocks that the boxoffice 
now suffers with only mediocre pictures 
that we have to offer our patrons.” 


Open at Wampum 

Wampum, Pa. — H. L. Fry presented talk- 
ing pictures here at Wampum for the first 
time Monday, the event being the opening 
of the Wampum Theatre, closed for more 
than six years. The house has been re- 
modeled and renovated. 

Fry is connected with the park amuse- 
ment business in Ohio. 



The striking similarity between styles 
of today and those worn hy the well- 
dressed woman in 1917 is illustrated 
by Dorothy Beal, left, wearing the 
latest in 1937 apparel, and Terry Wal- 
ker, costumed in an outfit designed 
by Miss Beal and worn by Miss Walker 
in “23 1/2 Hours Leave,” the wartime 
story produced by Douglas MacLean. 
After making a careful study of the 
style trends of twenty years ago Miss 
Beal discovered that fashions then 
and now compare very favorably. 


PITT AREA HOUSES 

MARK GOOD FRIDAY 

Pittsburgh — Numerous theatres in the 
territory were dark Good Friday, many 
remaining closed from noon to 3 p. m. and 
others without performance throughout the 
day. Most of the exchanges closed at noon. 

Sodality of the Blessed Virgin Mary of 
Holy Innocents Church had sent out a re- 
quest for this observance at theatres. The 
day was sacredly commemorated with 
services at several theatres in the territory. 


URLING, DAVIS EYE 

NEW MARTINSVILLE 

Pittsburgh — W. B. Urling and George 
C. Davis, tri-state circuit operators, will 
enter into exhibition at New Martinsville, 
W. Va., at an early date, according to 
reports here. Plans have been completed 
for the construction of the new theatre, it 
is understood. New Martinsville’s present 
theatre is the Lincoln, operated for many 
years by Dr. A. L. Koontz and Bert Mulhe- 
man. 


Strike Fizzles 


(Continued from page 13 i 


is unofficially stated. Instead of the wage 
scale set up at the first meeting of the 
group, it is reported that they will ask for 
a $5.00 a week increase for all workers in 
their classification, establishing top and 
minimum wages above and below which no 
demands will be asked. 

Double time on Sunday, said to have 
been included in the original schedule, is 
also out, according to reliable information. 

It is also understood that exchanges will 
be classified as to the amount of product 
handled so as to establish an equitable 
scale of wages. 


Rachiele Into Blawnox 

Pittsburgh — Harry Rachiele has ac- 
quired the Maryland Theatre, Blawnox, 
which reopened this week under his man- 
agement. The Blawnox house has been 
operated for a number of years by D. H. 
and Myra Boyd. Rachiele is a theatre 
owner and operator at Sharpsburg and 
Derry, Pa. 


Metroites on Air 

Hollywood — Jeanette MacDonald, Metro 
star, was to appear Friday on the Holly- 
wood Hotel radio program. Hunt Strom- 
berg, Metro producer, also was to appear 
as guest on the Louella Parsons’ CBS show. 
The program was to feature a scene from 
the Metro musical, “Maytime.” 


DIPSON ON EUROPEAN TOUR 

Pittsburgh — N. D. Dipson, veteran cir- 
cuit operator, left last Friday for a tour 
of Europe. He will be absent from his 
office at Batavia, N. Y., for a period of 
six or seven weeks. 


CINCINNATI 

pARAMOUNT’S Joe Oulahan is chairman 

for the Will Rogers Memorial Fund 
drive, set for April 30. An all-star short 
is offered free to exhibitors agreeing to 
make a collection, which supports a hos- 
pital for the needy of the stage and screen. 
A handsome scroll is also given to con- 
tributing members of the fund, based on 
the following scale: $10 from each theatre 
seating under 500; $15, under 1,000; $20, 
under 2,000; and $25 for houses with 2,000 
seats or over. 

Reservations are beginning to pour in 
for the Bookers Frolic and Dance at the 
Hotel Alms, April 20. Admission is $1.55 
with a de luxe dinner and all the trim- 
mings. Joe Goetz, or any booker, will cheer- 
fully relieve you of the price. 

Frank Cooper is opening a new house at 
Piketon, O. . . . E. G. Hall has opened the 
Hall Theatre at Cattlesberg . . . Joe Stern 
and William Karnap will reopen the East- 
ern Theatre at Ironton. It was decided 
to close the Southside permanently in this 
town. 

Bill Bien of Theatre Posters Supply is 
back from two months in Florida with a 
coat of tan that is the envy of the Row. 

United Artists’ Max Stahl and his fam- 
ily are off on a mid-season vacation with 
Stahl’s mother who lives in Farrell, Pa. 

Jack Shea, Shea Enterprises, New York, 
was here. Others calling at the Row in- 
cluded: Dale Woodmansee, Opera House, 
Felicity; Robert Boag, Lyric, Brooksville, 
and Harry Lashinsky, Ohio, Cambridge, 
and Seneca, Senecaville. 

Verlyn Copas reopened the Strand at 
Portsmouth March 28. The Empress at 
Portsmouth was reopened March 20. 

‘‘Cloistered," booked into the Taft as a 
special pre-Easter attraction, grossed 
heavily. 

“Three Smart Girls” was returned for a 
fifth week by popular demand, according 
to H. Whitmar of RKO offices. Over 100 
telephone calls were received requesting 
the feature be shown again. 

Stanley Jacques, who has returned from 
a successful tour of the W. Va. territory, 
reports business men in the coal areas 
greatly concerned over the labor situation. 
Contracts with miners expire April 1 and 
negotiations between miners and owners 
will include consideration of the 30-hour 
week; also a two weeks vacation with pay. 
Motion Picture theatres are operated in all 
the large mining towns by the companies 
owning mines. 

The New Thought Temple, Cincinnati, 
at loss for room for their Easter morning 
worshippers, solved the problem by using 
the Paramount and Orpheum theatres, 
located in the immediate neighborhood. 
The minister went from one theatre to the 
other giving the sermon. Both theatres 
belong to RKO, under Arthur Frudenfeld, 
general manager. 

Ralph Kinsler of Grand National has 
closed Lexington’s first run, also Welsh, 
W. Va. 


16 


BOXOFFICE :: April 3, 1937. 



PITTSBURGH 

■pENJAMIN Kalmenson, Warner district 

manager, who recently added the Albany 
territory to his jurisdiction, was a recent 
visitor at the branch exchange here in the 
interest of the Grad Sears Drive. 

When Frank Panoplos, Clairton exhibi- 
tor, sailed on Saturday ior an extended 
visit in Greece, he took along a new 16mm. 
movie camera and his regular still kodak. 
Mrs. Panoplos will be in charge of opera- 
tions at the State during his absence. 

Motion picture trade lost a good friend 
recently when Attorney William D. Grimes, 
former city solicitor, passed away. 

R. B. "Bob” Freeman of Erpi announces 
that a new Mirrophonic unit replaced the 
former equipment at the local Nixon The- 
atre for the engagements of "Lost Horizon” 
and "The Good Earth.” Other new instal- 
lations of this equipment include the Stahl 
Theatre, Homestead, purchased by J. E. 
Stahl, and the Hilltop Theatre, city, pur- 
chased by Alex Moore and Morris Finkel. 

Abe Rottenstein, operator of the West 
Aliquippa Theatre, says that his will be a 
June wedding and that he and the bride- 
to-be will honeymoon on a long motor 
trip. 

Joe Lefko, for many years a well known 
local film salesman, has resigned his posi- 
tion with GB. 

Ruth Miller, local ghl who formerly pro- 
duced stage shows at the Stanley Thea- 
tre and later at the Alvin, has opened her 
own lingerie and hoisery shop at 528 Penn 
Ave. 

A lottery sponsored by the city, with 
Bank Nights, door prizes and cash awards, 
proposed to city council by Frank M. Roes- 
sing, works director, in an effort to make 
the North Side Market House popular, and 
asking for an appropriation of $5,000, was 
rejected when the plan was tabled by 
the finance committee. 

Charles Kiefer and Charles Flinn, “the 
original screen doctors,” specializing in 
screen resurfacing, are headquartering at 
the American Poster Supply Co. 

Guy and John Oglietti, Leechburg ex- 
hibitors, are sporting new cars. 

Ed Elder, veteran West Virginia film 
man, will be starting out on a new sales 
-tour of the Mountain state within a few 
weeks, this time representing Monogram 
Pictures of Pittsburgh. 

Pennsylvania censors have changed the 
title of "Spain in Revolt,” a three-reel 
subject handled by Royal Pictures, Inc., to 
"The Spanish Civil War.” This is not 
"Spain in Flames,” another similar sub- 
ject which has been barred by the state 
censors. "The Spanish Civil War” is on 
view downtown at the Art Cinema. 

George F. Callahan, president of Exhibi- 
tors Service Co., returned to his office this 
week following a six- week vacation in Cali- 
( Continued on next page) 


FILM IS SALVAGED 

FROM PLANE WRECK 

Pittsburgh — Film en route here on the 
TWA Douglas airliner, which crashed near 
here Thursday night killing 13 persons, was 
delivered without loss or damage to Exhi- 
bitors Service Co. 

Newsreel cameramen rushed to the scene 
of the tragedy but could not use flares for 
lighting because of the large quantity of 
spilled gasoline. Jim Alexander, Universal; 
Walt Thomas, Pathe, and Ken Woodward, 
Paramount, were the first on the job. 
Others arrived by dawn when cameras were 
allowed ten minutes to record the scene of 
the crash. 

PITT DELEGATION TO 
MOSS TESTIMONIAL 

Pittsburgh — Among local exhibitors who 
will journey to Philadelphia for the testi- 
monial dinner to be given in honor of 
Edgar Moss, 20th-Fox district manager, on 
April 19, are A1 Weiss, Mark Browar, Ben 
Amdur, C. J. Latta, Ben Steerman, Harry 
M. Kalmine, Harry Feinstein and Tony 
Stern. Others are expected to make ar- 
rangements to attend the affair which will 
celebrate Moss’ twentieth anniversary in 
the motion picture industry. 

Ira H. Cohn, local branch manager for 
20th-Fox, will head the delegation. 


Moreels Selling 

Pittsburgh — E. C. “Eddie” Moreels is to 
start out on his initial sales trip for Warner 
this week. With the local exchange for the 
past nine years as a member of the acces- 
sory department, Moreels was recently pro- 
moted by Harry A. Seed, branch manager, 
to a newly created sales post. He is cov- 
ering the main line territory. Succeeding 
to his post as accessory sales manager is 
Bob Munn, formerly Moreels’ assistant. 



England’s most popular comedienne. 
Grade Fields, arrives in Hollywood — 
umbrella and all — to confer with 20th 
Century-Fox on details of her new 
contract with that studio. She will 
make at least one picture here before 
returning to her own country. 


Welansky on Committee 

Pittsburgh — Ben Welansky, local fran- 
chise holder for Monogram Pictures, has 
been named as one of ten members of an 
advisory committee for the company, D. J. 
Selznick, manager, announces. Welansky 
and Selznick will attend the Monogram 
Pictures convention in Chicago, May 6 
and 7. 


Renovate Imperial 

Imperial, Pa. — The Imperial Theatre has 
been extensively renovated and redecorat- 
ed. Harry Schmidt is operator. 


AIR CONDITIONING & HEATING SYSTEMS 

FABRICATED TO YOUR REQUIREMENTS 

POLAR AIRE SYSTEMS 

INSTALLED IN 6000 THEATRES 


Some of Our Recent Installations 

State, Uniontown, Pa. 

Robinson Grand, Clarksburg, W. Va. 
Metropolitan, Morgantown, W. Va. 

Roosevelt, Pittsburgh, Pa. 

Palace, Tarentum, Pa. 

Orpheum, Connellsville, Pa. 

Hiehle, Parkersburg, W, Va. 


in the Pittsburgh Territory: 

Rialto, Pittsburgh, Pa. 
Paramount, Connellsville, Pa. 
Palace, Parkersburg, W. Va. 
Rex, Shinnston, W. Va. 
Colonial, Buckhannon, W. Va. 
Hollywood, Weston, W. Va. 
Grand, Duquesne, Pa. 


— Now Being Installed — 

Sewickley, Sewickley, Pa. Grant, Millvale, Pa. 

LET OUR AIR-CONDITIONING ENGINEERS ESTIMATE YOUR COST 

(No Obligation) 

Any of the Above Exhibitors Will Vouch for the Excellence of the 
Equipment and the Economy in Operation. 

A. & S. STEINBERG 

82 Van Braam Street PITTSBURGH, PA. ATlantic 6156 

WE HANDLE A COMPLETE LINE OF THEATRE EQUIPMENT AND SUPPLIES 


BOXOFFICE April 3, 1937. 


17 


CLEVELAND 

TERRY Steel of the Apollo Theatre, Ober- 
^ lin, donated his theatre and the entire 
show for a benefit performance for the 
occupants of Pleasant View Sanitorium on 
April 1. “Poppy” was the feature attrac- 
tion . . . Saul Bragin, head booker for War- 
ner theatres in this zone, got back from a 
southern cruise just in time to greet a 
snow storm. 

Julius Lamm, president of the local War- 
ner Club, announces a dinner dance to be 
held at Monaco's on Monday, April 5. 
Tickets for non-members may be procured 
from Evelyn Friedl in the offices of the 
Warner theatre department. 

Jack Shea of Shea Chain, Inc., was in 
town last week arranging bookings for Shea 
theatres in this territory to take care of 
the next several months . . . The Strand 
at Fremont and the State at Ashtabula, 
both Shea houses, reopened March 27. 

Frank Gross, local exhibitor, returned 
from two weeks in Florida leaving his trav- 
eling companio7i, M. B. Horwitz, there for 
another week . . . Shandor Klinger of the 
Klinger-Stotter-Berkowitz circuit is hav- 
ing a once-over at a local hospital. 

Nat L. Lefton, Republic franchise owner, 
is expected back this week from his second 
Florida vacation . . . Ray Allison and the 
boys of the Shaker Theatre are looking for 
appropriate ideas to incorporate in honor 
of the theatre’s first birthday on May 7. 

Frank Greenwald, manager of the Nor- 
wood, a Paul Gusdanovic circuit house, is 
laid up with a flu cold . . . Sam Stecker of 
Associated Theatres is back from Florida 
. . . Abe Kramer of the same organization 
preceded him by several days. 

Jack O’Connell of the Ohio Theatre, 
Toledo, was discovered around the ex- 
changes the fore part of the week. Other 
visitors were Ralph E. Bishop. Virginia 
Theatre, Carrollton, and B. Raful of 
Youngstown. 

Nat Wolf, Warner zone manager, is hold- 
ing a series of meetings with his managers. 
This week he meets with the northern Ohio 
managers in Cleveland. The following 
week he will meet with the southern Ohio 
managers at the Netherlands Plaza Hotel 
in Cincinnati. 

Holbrook C. Bissell, distributing Imperial 
Pictures in northern Ohio, made a success- 
ful trip out into the territory last week, 
bringing back contracts for both Imperial 
Pictures and Epilogues. 

Without increasing its number of seats, 
Loew’s Stillman Theatre has increased its 
seating capacity by moving its screen back 
25 feet. This makes even the front row 
seats desirable. 

E. S. Elgin has introduced Movie Sweep- 
stakes into the State Theatre, Uhrichsville. 


SCULLY AND ROGERS ARE BACK 
New York — John Scully, Boston branch 
manager for GB, and Ben Rogers, head 
of the New Haven branch, have returned 
to their territories following the American 
premiere of GB’s “Silent Barriers” at the 
New Criterion here. 


CLEVELAND EXCHANGE 
HIGH IN METRO DRIVE 

Cleveland — The Cleveland M-G-M ex- 
change won third place in the company’s 
15-week drive ended February 27, with re- 
sults just announced. 

Frank D. Drew, branch manager, wins 
a $300 cash prize for general efficiency, 
with his associates receiving one week s 
pay. This includes Office Manager B. D. 
Stoner; Salesmen Eddie Brauer, Eugene 
Vogel, Jack Sogg and Bookers Phil Har- 
rington, Dean Banker and Dorsey Brown. 

Eddie Brauer was the only man in the 
country who walked off with three prizes 
in the drive. In addition to participating 
in the general efficiency prize, he headed 
the race in closing all possibilities, and he 
was included in the list of the top twelve 
salesmen of the organization. 

Jack Sogg was also in the list of the first 
twelve outstanding salesmen, in recogni- 
tion of which both he and Brauer are the 
proud possessors of gold wrist watches pre- 
sented with the compliments of M-G-M. 


Loew Installs RCA 

Cleveland — RCA sound equipment is be- 
ing installed in all local Loew theatres. 
The Stillman Theatre completed installa- 
tion last week. This week work is being 
done at the State, with installation at the 
Park and Granada following as soon as 
possible. James M. Mullins, local RCA 
sales representative, is supervising the in- 
stallations. 


Reward Ed Gallner 

New York — For his campaign on Samuel 
Goldwyn’s “Come and Get It” at Canton, 
Ohio, Ed Gallner, United Artists exploiteer, 
has been awarded the prize personally off- 
ered by Monroe W. Greenthal, director of 
UA advertising and publicity. 


Remodel Exchange 

(Continued from page 15> 


Air-Conditioning System 

Something altogether novel in Cleveland, 
although generally adopted in the newer 
exchanges, are the individual booking 
cages. They are provided with double 
desks for the convenience of both booker 
and exhibitor and are separated from each 
other by glass partitions. 

A tier of windows facing east is one 
of the big features of the renovized ex- 
change, but probably of greatest value to 
the employes is the air conditioning sys- 
tem for the entire building including the 
projection room. 

District Manager Roberts and Manager 
Schmertz invite inspection of the ex- 
change. 


ROCHESTER AMUSEMENT CO. CHART 
Rochester, Pa. — Rochester Amusement 
Co. has been chartered by the state, in- 
corporators being Mayer and Amil Wino- 
grad and Fred H. Cook. 


DETROIT 


(Continued from page 14) 


last week to arrange a screening for Met- 
ro’s two-reeler on the constitution, “Serv- 
ants of the People.” The gathering of 
naval officers and prospective recruits he 
arranged at the preview garnered nice 
space in the Detroit Times. 

H. M. Richey and family spent Easter 
weekend with his parents at Auburn, Ind. 

A mix-up in dates resulted in only two 
games last week in the Film Bowling 
League with Amusement Supply as usual 
taking three games, this time from Re- 
public, while Columbia won two from Film 
Truck. The other two games will be played 
later. 

The RKO exchange will be in charge of 
the Variety Club luncheon Monday. Last 
week about fifty Barkers attended the 
Chaplains’ Day Luncheon. 

George W. Trendle of United Detroit 
Theatres was re-inducted into office Mon- 
day as one of Detroit’s fire commissioners. 
He was recently reappointed by Mayor 
Frank Couzens. 

Alex Schreiber is another sojourner back 
from Miami, Florida, with a coveted sun 
tan. 


PITTSBURGH 


(Continued from preceding page) 


fornia. During his absence the film truck- 
ing was managed by his son, George jr. 

Attractive Miss Katherine Hawley, book- 
er for Consolidation Coal Co. of Fairmont, 
W . Va., was a recent Filmrow shopper. She 
books for theatres at Acosta, Jenners and 
Gray, Pa., and Carolina and Ida May, W. 
Va. 

M. P. Harwood, playdate auditor for 
Warner Bros., is here on business at the 
local exchange. 

The Joe Ornsteins, including the recent 
arrival, were visited over the weekend by 
Ralph Smolen, theatre operator of Rock- 
away. Long Island. Cashier at the 20th- 
Fox exchange, Joe is happy all-the-day- 
’round since becoming a daddy. 

Art England, Bank Night representative, 
postcards from Miami that he and C. J. 
Latta of the local Warner Bros, theatres, 
are having a great time on their fishing 
trip. They have the proof to back up the 
fish “stories” they will spring when they 
return here. 

Milt Frankel has been named as assist- 
ant to Bob Munn, new head of the War- 
ner Bros, accessory department. Munn re- 
places Eddie Moreels, who has been pro- 
moted to a sales position with the company. 

Fred J. Herrington, William Walker and 
William Brown, members of the MPTO’s 
legislative committee, were in Harrisburg 
on another visit with the lawmakers this 
week. 


18 


BOXOFFICE :: April 3, 1937. 


Several Pennsylvania 
Bills Await Passage 


STEINBERGS SIGN 

GLASSNER TO STAFF 

Pittsburgh — A. & S. Steinberg, theatre 
equipment and supply dealers, have ac- 
quired the services of R. M. Glassner, ex- 
perienced air-conditioning engineer, who 
is supervising the installation of complete 
cooling, ventilating, heating and air condi- 
tioning equipment at a number of theatres 
hereabouts. 

Formerly connected with the Claridge 
Fan Co. with factory at Kalamazoo, Mich., 
as one of this firm’s leading engineers, 
Glassner has made a thorough study of 
air-conditioning’s application to modern 
theatres. Installation of a cooling system 
at the Paramount studios. Long Island, was 
done under his supervision, and his many 
years in air-conditioning work at theatres 
has given him a vast experience in this 
field. At present he is supervising the in- 
stallation of complete air-conditioning and 
heating systems at the Grant Theatre, 
Millvale, and the Sewickley Theatre, 
Sewickley. 

Edward Jacobson, who is in charge of 
the construction work for A. &. S. Stein- 
berg, has completed 18 jobs for them. All 
air-conditioning installations are under the 
personal supervision of Glassner and 
Jacobson, combining the skill and work- 
manship of the scientific and mechanical 
requirements. 

Numerous installations of Polar Aire 
systems by the firm last season, together 
with new systems now being built to re- 
quirements and many new inquiries and 
with estimates being quoted, a record num- 
ber of new heating and air-conditioning 
installations at theatres throughout the 
territory is predicted. 


"23 "/2 HOURS LEAVE" 

CLICKS AT PREVIEW 

Pittsburgh — Exhibitors who witnessed 
a screening of Douglas MacLean’s “23 V 2 
Hours Leave,” starring James Ellison, are 
exceptionally well pleased with this feature 
comedy. Recent preview was arranged by 
Jules Lapidus, local manager for Grand 
National Pictures. 

Those oldtimers in the trade who well 
remember the original silent version of 
“23 V 2 Hours Leave,” which skyrocketed 
Douglas MacLean to screen fame (a his- 
toric “sleeper” in the industry, if there ever 
was one), are enthusiastic about the new 
production from the Mary Roberts Rine- 
hart story. Jimmy Ellison, star of the 
Harry Sherman western productions for 
Paramount and recently seen as Buffalo 
Bill in DeMille’s “The Plainsman,” scores 
a decided hit as the “rookie” on leave. The 
picture is hand-tailored for special tieups 
with American Legion and V. F. W. Posts 
and other organizations of this nature. 
Made for laughing purposes only, this is 
an outstanding comedy production, excep- 
tionally well cast and directed. James 
Ellison, handsome star, is headed for box- 
office heights, exhibitors agree after view- 
ing “23*/^ Hours Leave.” 

Lapidus states that Grand National has 
another winner in “Girl Loves Boy.” 


Screeno Will Appeal 

(Continued from page 14) 

Trendle’s State Theatre, first-run double 
bill downtown house. Nicol, in answering 
charges of S. Brooks Barron, Schreiber 
attorney, that the houses were not in com- 
petition wrote that “it is not the plaintiff’s 
(Trendle’s) duty to prove damages to en- 
title it to injunctive relief but rather that 
irreparable damage to its business will oc- 
cur if the unlawful act complained of is 
allowed to continue.” 

Barron argued before Judge Nicol that 
“Skilful Screeno,” as the game is termed 
in Michigan, required skill because the 
player had to add up figures on the card. 
Nicol, in his decision, wrote that “while 
I do not believe that defendants’ counsel 
will seriously contend that the ability to 
add two or three numbers on a card could 
be called skill, however, the element of skill 
is slight here compared to that of chance.” 

Screeno to Fight Ouster 
While Ray Meurer and Garvet, who han- 
dled the Trendle case, prepared this week 
to go ahead with additional cases to oust 
Screeno and even Bank Night from other 
Detroit theatres, Barron emphatically said 
that “we will fight to the last ditch. Skil- 
ful Screeno is purely an interesting game 
and no lottery whatever. We feel confi- 
dent the supreme court will concur in our 
thoughts, and reverse judge Nicol’s deci- 
sion. 

Meurer said that his next steps will be 
to have the injunctions restraining the po- 
lice department and Prosecutor Duncan 
McCrea’s office from interfering with 
Screeno and Bank Night dissolved in cir- 
cuit court. 

Affects Only Schreiber House 
This decision by Judge Nicol, it was 
said this week, affects the operation of 
Screeno in Schreiber’s theatre only, and 
that it may continue in other houses. Bar- 
ron is planning to seek a court order stay- 
ing the injunction against Schreiber until 
the supreme court passes on the decision. 


Beacon Reopened 

Pittsburgh— Beacon Theatre, formerly 
the Princess, Squirrel Hill, reopened Easter 
Sunday, presenting Universal’s “Three 
Smart Girls,” after having been closed for 
a week for extensive remodeling and re- 
decorating. 


CARTOONS AT SELECTED 
Cleveland — Selected Pictures Corp. will 
distribute the series of “Old Sam” color 
cartoons in this territory, according to the 
deal made with Astor Pictures Corp. 


Pittsburgh — An act which would provide 
that “certain amusement places are not 
liable for the tax imposed herein,” intro- 
duced into the Pennsylvania legislature by 
Messrs. Brigerman and McGee, is a meas- 
ure to amend section one of the act, ap- 
proved May 20, 1913 (P. L. 229), entitled 
“An act defining and regulating public 
amusements, and places used therefore, 
requiring and regulating the licensing 
thereof, restricting the scope of certain 
acts of Assembly relating thereto, and pro- 
viding penalties for violation of this act.” 
Only the new title of the bill was available 
here at press time, with the proposal be- 
fore the committee on ways and means. 
The act is known as house bill No. 1626. 

Representative Dougherty has introduced 
an act, house bill No. 1752, which would 
repeal existing laws prohibiting the grant- 
ing licenses for the sale of vinous, spiritous, 
malt or brewed liquors to certain places 
of amusement or to places connected with 
such places of amusement. The measure 
is in the hands of the committee on state 
boards. 

Rest Bill Before Governor 

Pennsylvania’s act, house bill No. 928 
and senate bill No. 457, having passed both 
bodies, the measure is before the governor 
for his signature. This act requires per- 
sons employing others in or about motion 
picture theatres to allow them at least one 
calendar day of rest in each calendar week. 

Individual act, requiring one full day of 
rest each week for projectionists, has passed 
the house and has passed second reading 
in the senate, where it is known as senate 
bill No 383, and has been recommitted to 
the committee on labor and industry. 

Gross receipts tax act, having passed the 
house, has passed first reading in the sen- 
ate, where it is known as senate bill No. 
470. 

Chain Tax Senate Hearing 

Chain store tax act, which passed the 
house when Governor Earle cracked the 
whip, is in the senate before the commit- 
tee on finance. There will be a public 
hearing in the senate chamber on April 6 
at eight o’clock on this measure, senate 
bill No. 655. Harrisburg reports have it 
that there is a possibility that the bill will 
be amended to include a tax on chain thea- 
tres. 

The 40-hour week bill announced by the 
Administration has been abandoned. 

House bill No. 796, introduced by Repre- 
sentative Yourishin, which would amend 
the public school code, provides for the 
licensing of motion picture operators at 
schools where motion pictures are exhib- 
ited. Committee on education is studying 
this measure. 

Pennsylvania federation of labor, in con- 
vention at Harrisburg, is urging the pass- 
age of numerous labor measures which 
would affect motion picture exhibition. 

All other measures, formerly reported in 
Boxoffice, remain in status quo. 


BOXOFFICE :: April 3, 1937. 


19 


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PERSONALITIES— The 1935 and 1936 work of 3,124 players, 218 
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152 music composers and supervisors; and 27 dance directors. 
LISTS — A complete equipment Buying Guide; feature producers, 
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FINANCIAL — Summaries of all motion picture companies whose 
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importers' outlook for 1937; international survey of film markets. 
EXPLOITATION — Complete manual of tested exploitation stunts; 
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' CITY STATE 



NEW UNION SEEKS WAGE ACCORD 


Conn. Admission 
Tax Hearing Set 

Hartford — Following further hearing on 
the two-men-in-a-booth bills, H. B. 800 
and H. B. 795, and the Sunday theatricals 
and vaudeville bills, S. B. 349 and S. B. 993 
by the judiciary committee on April 8, a 
hearing by the finance committee on S. B. 
507 concerning theatre admission tax, has 
been set for April 13. 

107o Assessment 

The latter bill imposes a tax of one cent 
for each ten cents or fraction thereof of 
the amount paid for admission, to be paid 
by the patron, on or after July 1, 1937. All 
places of amusement, including theatres, 
sports arenas, cabarets and restaurants 
having floor shows are included. In the 
latter classification, the tax would be based 
on 20 per cent of the check. A similar tax 
would be placed on club dues and initia- 
tions, but charitable institutions, military 
service organizations and non-profit mu- 
sical and cultural events would be exempt. 

Tax Commissioner in Charge 

Under the provisions of this bill, ex- 
hibitors would be required to keep records 
for one year or until the tax commissioner 
has checked the same. The tax commission- 
er is empowered to regulate the method of 
printing and selling tickets. Monthly re- 
turns under oath, unless the tax is under 
$10, would be required, accompanied by 
the tax collected. Penalties are prescribed 
for omission, delinquency and fraud in the 
matter of returns. The tax on boxing and 
wrestling matches is also raised from 5 per 
cent to 10 per cent by this bill. Filing of 
certificate of ownership of business be- 
fore August 1, 1937, is also provided. 


CORRECTION 

Boston — The correct telephone numbers 
of the Wholesome Film Service, Inc., on 
48 Melrose St. are Hancock 0155 and Han- 
cock 0156. By error, these were given in- 
correctly in the March 20 issue. 


Record Registration of 
580 at MPTOA Meet 

New York — Attendance at the re- 
cent convention of the Motion Picture 
Theatre Owners of America in Miami 
surpassed all previous annual meet- 
ings, according to a final tabulation 
of registration made this week by the 
MPTOA office here. There was a 
total of 580 registrations and the 
banquet drew 730, the latter figure 
including many of the Paramount 
theatre associates who held a meet- 
ing in Miami at the same time. 

Me. House Defeats 
Sunday Show Bill 

Portland, Me. — After debating the meas- 
ure for two d8,ys, the house of representa- 
tives March 25 defeated a bill legalizing 
Sunday motion picture shows by accepting, 
95 to 44, a minority “ought not to pass” 
report from the legal affairs committee. 

Defeat of the bill was effected shortly 
after a fiery address was made by Rep. 
Clifford E. McGlauflin of Portland who 
declared that if the bill were passed it 
would affect harmfully future generations 
and “offend the sensibilities of thousands 
of Christian men and women of this state 
who believe Sunday is a sacred day.” 


Dogtrack in Metheun 

Boston — Work on a dogtrack in Metheun 
started last week, following the granting 
of a permit for pari-mutuel dog racing by 
the board of selectmen. The application 
was introduced unexpectedly, so that op- 
position was not given a chance to form. 
Announced plans to apply for a permit in 
nearby Peabody had been abandoned a 
few days previously because of rising local 
sentiment. James J. Carney, former presi- 
dent of the Merrimac Amusement Co., 
heads the Metheun enterprise. 


Labor in Boston Exchange 
Preparing Uniform 
Scale 

Boston — A standard wage agreement for 
shippers, rewinders and inspectresses of 
this New England film center is being 
drawn up by the Boston Film Exchange 
Workers Union, Local 20450, it has been 
learned upon reliable authority. Although 
it is understood that a number of local 
motion picture establishments have already 
offered these workers wage increases, it 
remains to be seen whether or not de- 
mands for a uniform wage scale for ship- 
ping and inspection departments through- 
out the district will be met amicably. 

Higher Wages Will Be Sought 

It is almost a certainty that the newly 
formed union is going to make a strong 
demand for higher wages in a number of 
instances. Improved working conditions 
will also be sought in some cases. 

No matter which way the wind is blow- 
ing, distributors and exhibitors still con- 
tinue strongly in their opinion that if 
there had to be a union, the American 
Federation of Labor was by far the best 
organization with which to ally it. Mem- 
ories of the stormy meeting which the 
CIO called in the district are still potent. 

Independent exchanges are skeptical of 
being able to abide by a standard wage 
scale if one is adopted. Considerations here 
are financial. 

“I’d like to pay my kids more,” one 
independent head told Boxoffice, “but it’s 
been all I could do to keep them all on 
the past few weeks. There wasn’t enough 
work to keep them busy, that’s sure. If 
the union demands more money, I’ll have 
to let them go, that’s all.” 

Wage Scale Is Low- 

Reports that a standard wage scale is 
being sought by the new union has in- 
creased exhibitor tension. Trouble seems 
imminent, according to one theatre own- 
er who, although he declared that too 
many exchanges are paying low wages to 
such employes, is of the opinion that at 
least some of the major distributors are 
(Continued on page 19) 


NEW ENGLAND EDITION Is One of the Seven Sectional 
Editions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: MIDEAST, CENTRAL, MIDWEST, 
WESTERN, SOUTHERN, EASTERN. 



BRAD ANGIER, New England Editor, 14 Piedmont St., 
Boston, Mass., Phone: Liberty 9305. GERTRUDE PEAR- 
SON, Suite 915, 42 Church St., New Haven, Conn. C. A. 
ROSSKAM, 106 Miller Ave., Providence, R. I. 



HUB FILM UNION 

ELECTS OFFICERS 

Boston — Ann Early has been elected re- 
cording secretary of the Boston Film Ex- 
change Workers Union, Local 20450 of the 
AFL. A tie with Mae Rogers resulted in 
the first count of ballots. 

This outcome results in somewhat of a 
coincidence. Although the various names 
on the ballot were not arranged in alpha- 
betical order, it was the first name in the 
race for each particular office, with one 
exception, that won the nod. Gilbert 
Houghs of M-G-M was named to the exec- 
utive board, although two opponents were 
before him on the printed ballot. Each 
other office winner headed his respective 
slate. 

A nominating committee met with Busi- 
ness Manager James Burke, according to a 
union member, and selected the nominees 
from a list nominated from the floor. The 
president and vice-president were the sole 
candidates for those offices mentioned on 
the official ballot, although blank spaces 
were left below their respective names 
where the name of other candidates might 
have been written in. 


FTP Moves 

Boston — The local Federal Theatre has 
finally moved into the heart of the Hub 
Theatre district, occupying the Majestic 
on Tremont St. This former legit house, 
used occasionally as a roadshow stand in 
recent years, has been generally closed for 
the past few years. The Federal Theatre 
formerly was housed in the Repertory and, 
later, in the Copley. 


Picket Law Proposed 

Boston — A law has been filed in the 
Massachusetts legislature that would, ac- 
cording to its sponsor, “further define and 
legalize picketing.” Morris Berson, Social- 
ist candidate for the office of attorney 
general last year, is back of the measure. 



Gerald F. Rackett, a vice-president 
and plant manager of Technicolor, 
who was recently appointed executive 
vice-president of the Society of Motion 
Picture Engineers. He takes charge 
of Pacific Coast activities of the or- 
ganization. 


HOW TO TIP 

Did Benchley Redeem 
the Hats? 

Boston — A former local industry execu- 
tive and his wife were recently in a con- 
vivial mood at the Stork Club in New York. 
The missus had wandered to the bar and, 
when her executive looked up, was engaged 
in conversation with a film gent known as 
Robert Benchley. In fact, this gent is said 
to be more or less well known, although 
not necessarily by other men’s wives. 

Anyway, the conversation and the Club 
specials had been flowing for upwards of 
a half-hemisphere on the clock when sud- 
denly the lady in question remembered they 
had never been introduced. 

“What’s your name?” she popped polite- 
ly. 

“Or, just call me ‘Curley’,” Benchley in- 
vited. 

Her husband was conducting an explor- 
ing expedition in his pockets at about this 
time and was able to locate only two cents 
and one moth ball, both of which are re- 
garded with a certain amount of disinterest 
by Stork Club hatcheck blondes. He beck- 
oned to his mate, although it developed 
later that she was even more broke, not 
even having one moth ball. 

“Did you see whom I was talking to?” 
she gurgled. 

“Yeah,” he assented, still fishing. 

“It was Governor Curley!” 


INIMICAL THEATRE 

BILLS FAIL IN MAINE 

Portland, Me. — Four measures which, if 
passed, would have injured theatre exhibi- 
tors in Maine were disapproved March 24 
by the legislative legal affairs committee 
in its report to the Maine legislature in 
session at Augusta. 

A measure to legalize “beano” or “bin- 
go” games, opposed by Maine churches 
and supported by the American Legion and 
"Veterans of Foreign Wars groups, was re- 
ported as “legislation inexpedient.” 

No Sunday Charity Shows 

The same committee frowned upon the 
legalizing of pari-mutuel betting on dog 
racing and reported against a bill to per- 
mit “fraternal, religious and educational 
organizations to conduct public entertain- 
ments on Sunday for profit, the proceeds 
to go to charity.” 

The committee also reported adversely 
on a bill to prohibit “any person, firm, as- 
sociation or corporation except residents 
of Maine” from operating pari-mutuel 
pools. 

Lottery Bill Retabled 

A bill creating a state lottery was re- 
tabled in the Maine house of representa- 
tives March 23 by Rep. Randolph Weath- 
erbee of Lincoln. 

An unfavorable minority report on a bill 
which opponents said would allow partici- 
pants in amateur Sunday sports to receive 
compensation was accepted by the house 
without debate. The report had been ac- 
cepted previously in the senate. 


National in Scope 
Local in Service 


Will a strike affecting all New England be 
the result of the new Boston Theatre-Ex- 
change Workers Union? 

How will the seven anti-trust suits filed in 
Boston affect your business? 


o 

BO XOFFICE 

0 
F 
F 

1 

C 
E 


What last-minute 
legislation should 
you take a stand 
against? 

Will attempts to 
organize theatre 
managers be suc- 
cessful? 


SEND YOUR RENEWAL 
CHECK NOW 

for the 

NEW ENGLAND EDITION 



What is your fel- 
low showman in 
New England do- 
ing? 


The Pulse of the Motion Picture Industrie 


TO 

BRAD ANGIER 
New England Editor 

14 Piedmont Street 
BOSTON. MASS. 


$2 a year — $3 two years — $5 three years 


14 


BOXOFFICE :: April 3, 1937. 


BOSTON 

TOE CIPRE, the district’s youngest equip- 
ment veteran, is counteracting a winter 
spent in Florida by supervising night work 
at Loew’s Orpheum whose 2,970 upholster- 
ed seats are being removed between eve- 
ning and morning shows. 

Leland Bickford, local radio news service 
head who has been blasting dog racing lo- 
cally over broadcast wavebands and before 
the legislature, appeared before the State 
Senate Finance Committee of Maryland 
last week to testify against dog racing, 
which track men are endeavoring to legal- 
ize there. 

William White, prominent amusement 
concessionaire, died at Old Orchard Beach, 
Me., last week at the age of 71. 

Martin J. Mullin, Sam Pinanski, M. and 
P. Theatres Corp. partners, were expected 
back from Miami this week. Herbert Glid- 
den, head of the accounting department, 
has been with them. 

The Capitol Theatre Supply Co. has in- 
stalled new projection lamps at the Har- 
vard Theatre in North Cambridge. 


Make Your 

Air 1 

Conditioning 




Bring 

Greater 

PROFITS 


Holy Week reminded more than a few 
film men of the song. “Holy Night, Silent 
Night . . Business was becalmed. 

Fred Rush has been promoted to chief- 
of-service of Keith’s Memorial by Manager 
George French. Rush replaces Cal Wilson 
who has taken over a managerial position 
in Vermont. 

Sam Seletsky, secretary of the Motion 
Picture Salesmen Club, called a special 
meeting of the organization at the Grand 
National exchange last Saturday. Each 
member has been taxed for ten tickets for 
the group’s charity dance at the Bradford 
April 2. Tickets for members are obtain- 
able from Nellie McLaughlin at Grand Na- 
tional. 


A gust of frost is no more welcome 
to your patrons than the hot street 
they leave .... Noise is taboo . . . . 

Uniform temperature, scientifically 
gauged and maintained, plus silent 
distribution, will leave pleasant 
memories of comfort and constantly 
tempt your patrons to return . . . . 


Joseph Lunny, formerly of the staff of 
the Orpheum, is to be at Fenway Park this 
summer. 

Edward Tyler is rounding up stars for 
the I. J. Fox Fashion Show. 

Rudolph Bruce of M-G-M was in New 
York last week. 


See NATIONAL 

For the Best the Trade Has 


Danial J. Honan, Winthrop representa- 
tive, is backing a bill to require conces- 
sionaires to inform the public when tips 
(Continued on next page) 


Pardon, Mr. Ehrlick 

Boston — In the “This Week We Meet’’ 
column March 20, featuring Jack Granara 
who is the publicity manager of the RKO 
theatres in Boston, it was inferred that 
Joseph Longo is Mr. Granara’s assistant. 
This position is held by capable Joseph 
Ehrlick who has been with Granara for a 
number of years, first working with him at 
the local Loew’s exploitation offices where 
both were assistants to Joseph A. DiPesa. 

Joe Longo, brother of John Longo of 
Buck Printing, is the present assistant 
manager to Mr. DiPesa. 



THEATRE SUPPLY COMPANY 



EVERY STORE A LOC A L I N 5 1 ITUT 1 6 N W IT H A 
NATIONAL REPUTATION TOR RELIABLE 5.ERVICE 


40 Piedmont St. 
BOSTON, MASS. 

Phone 

Liberty 3294 


BOTH 
BRANCHES 
in the 
HEART 

of the 

FILM DISTRICTS 


122 Meadow St. 

NEW HAVEN, 
CONN. 

Phone 5-7371 


BOXOFFICE :: April 3. 1937. 


15 






_^CCORDING to Abraham Goodside, op- 
erator of the Strand Theatre here, a 
900-seat theatre is being remodeled by Saul 
Hayes, who operates the Strand at Booth- 
bay Harbor, and will be ready for open- 
ing some time in June. The house is 
to be used entirely for stock company 
productions. 

A new marquee, new carpets and new 
seats are being installed at the Lincoln 
Theatre, Damariscotta. 

J. Harold Stevens, Paramount branch 
manager, attended the Adolph Zukor din- 
ner at the Waldorf-Astoria, March 29. 

Shortly after landing in New York 
March 23 at the end of a honeymoon trip 
to Europe, Newell Kurson of the Graphic 
circuit left for Middlebury , Vt., where he 
was to have opened the Middlebury The- 
atre on March 27. The Kursons are mak- 
ing their home in Bangor. 

Unless something unforeseen happens, 
theatre interests are confident the luxury 
tax bill, now in committee, will be tabled 
shortly. 

The Community Theatre at Liberty, Me., 
will be opened about April 10. 

Clarence Millett, operator of the State 
Theatre at Bridgton, reports “Swing High, 
Swing Low” played to the highest gross 
on March 22 and 23 of any picture since 
“One in a Million.” 

Sam Kimball, who operates the Limerick 
Theatre at Limerick, opened the Odd Fel- 
lows Hall at West Buxton last week and 
plans to open the Springvale Theatre at 
Springvale, Me., about April 5. Kimball was 
in at the Paramount exchange this week 
making bookings. 

Aroostook county exhibitors will be in- 
directly affected by a bill signed by Gov. 
Lewis O. Barrows levying a tax of one per 
cent per barrel on potatoes, the proceeds 
to be used to advertise and stabilize the 
industry. The county is expected to pro- 
duce a $37,400,000 crop this year. 

The marquee at the State Theatre here 
is to be repaired soon. 

Jerry Govan of the Boston M. & P. office 
accompanied A. J. Moreau, M. & P. branch 
manager, on a booking trip around the dis- 
trict this week. 


CYL-CHAMPLIN FINDS 
ART EXPORT MARKET 

Boston — Katharine Hepburn sold a 
painting by Charles William Cyl-Champ- 
lin, RKO Theatres display artist here, to 
a brewery in Norway. Or, at least, her 
head sold it. Or is this becoming too 
complicated? 

Charles William Cyl-Champlin, also 
known as Cyl, recently made a pastel head 
of Miss Hepburn for a lobby display. The 
work was eventually reproduced in a trade 
art magazine, a copy of which somehow 
found its way into the hands of a Scan- 
dinavian brewery head. This gentleman 
was impressed by Cyl’s work and wrote to 
Boston to inquire if the RKO brush-and- 
paint mug would make a trademark for 
his product and for how much. Cyl wrote 
back how much and said if it were agree- 
able, yes. 

The trademark shows a drayman carry- 
ing two boxes of beer. Cyl explained that 
Norwegian beer cases resemble those milk- 
bottle containers American milkmen use 
to awaken customers early in the morning. 
He promised that if some sample cases 
were forthcoming from Europe, he would 
assemble a film party to awaken some 
milkmen. 


PLANS PROGRESS 

FOR ALLIED MEET 

New Haven — Plans are in full swing for 
the Allied eastern regional conference to 
be held at the Hotel Garde, New Haven, 
Monday, April 5. 

Among the visitors expected are Abram 
F. Myers, Sidney Samuelson, Nathan 
Yamins, A. Steffes, and several others 
prominent in organization affairs. 

The committee in charge of arrange- 
ments for the session and entertainment 
of delegates consists of Martin Keleher, 
Dr. J. B. Fishman, Joseph A. Davis, Ralph 
Pasho and Maurice Shulman. 


Five UA Reissues 

New Haven — Connecticut Films Distrib- 
uting Co. will handle the reissues of the 
United Artists features; “Rain,” with Joan 
Crawford and Walter Huston, “The Bat 
Whispers,” with Chester Morris and Una 
Merkel; “Street Scene,” with Sylvia Sid- 
ney, and “Closed Door,” with Barbara 
Stanwyck and Zasu Pitts. These will be 
released starting in May. 


Transfers at Warner 

New Haven — With the transfer of Ar- 
thur Roche, Warner salesman, to the Bos- 
ton office, Michael Anderson, office man- 
ager and booker for the past five years, 
has been promoted to salesman of the local 
exchange. Angelo Lombardi moves up to 
office manager and booker, together with 
Victoria Cusanelli. Sidney Levine, former 
poster clerk, becomes assistant booker. 
The change was effective last Monday. 


BOSTON 


(Continued from preceding page) 


given their employes are eventually pock- 
eted by the concessionaires and not the 
employes. It was accorded a favorable 
committee report. 

A nominating committee has been pre- 
paring a tentative ballot for the coming 
Boston Friars Club election. 

Irving Zussman, head of Metro Premium 
Co., has been in Chicago. 

Jean Rogers, Universal star and Boston 
beauty contest winner, better known here 
as Eleanor Lovegren, has been visiting in 
the Hub at 35 Vincent Ave. She starred in 
“Mysterious Crossing,” which recently con- 
cluded a run at the RKO, Boston. 

Leo Britton, independent exchange own- 
er, was to have been in New York the 
first of this week. 

Mike Thomas, local premium and film 
distributor, has been ill with the grippe. 

Harry Asher, national head of Epilogues, 
Inc., returned to Boston from New York 
this week. 

Kenneth Douglass has had the repair 
shop of the Capitol Theatre Supply Co. 
shut off from the rest of the building by 
steel grating. Visitors have inadvertently 
retarded work which has been at near- 
capacity this year, he explains. 

Fred Walters, Universal publicist, was in 
the Hub last week, conferring with Jack 
Granara at the RKO publicity offices. 


CAL WILSON UPPED 

Boston — Cal Wilson has been appointed 
manager of the Capitol Theatre in Mid- 
dlebury, Vt. He was formerly chief-of-ser- 
vice at Keith’s Memorial here. 


Louise Hayes, a Wheaton College stu- 
dent, spent the Easter holidays with her 
parents, Mr. and Mrs. Saul Hayes of 
Boothbay Harbor. Hayes operates the 
Strand at Boothbay. 

Russell Mack ran a triple-feature bill 
(Continued on page 20) 


CADILLAC — LA SALLE 
OLDSMOBILE 

LEO CUMMINGS 

Connected with one of the largest 
firms in New England. 

S. I. McNEILLY CO. 

LON 0321 LON 5848 


lllllllllillllllllllllllllllllllilllllllllllllli 

^ THE FILM OF THE HOUR! 

^ “HUNDREDS DEAD IN NEW LONDON SCHOOL DISASTER" 


Danger Threatens New England High Schools 


Book “HIGH SCHOOL GIRL” 


Clergy and Civic Groups Applaud this Timely Censorprool Revelation 


of Pitfalls of Puppy Love. 


BAY STATE FILM COMPANY 


50 Melrose Street DEVonshire 7843 BOSTON 


16 


BOXOFFICE April 3, 1937. 


Let’s Be Practical about 
the subject of 

AIR 

CONDITIONING 

J^O theatre worth its salt should be without some 
form of air conditioning. With the approach of 
warm weather, the need becomes even more apparent. 


But in air conditioning — as in any improvement in your 
house— you have to cut your cloth to fit. It would be 
false economy to cut corners in one type of house; it 
would be a waste of money to splurge in another. 

Thafs where a house like Capitol, comes in. Here 
you're offered a choice of air conditioning systems for 
every requirement and every budget. There's no high 
pressure to sell you one system as against another. 
You get the unbiased advice of air conditioning en- 
gineers who not only want to give you the best buy for 
your money, but who've had many years of air condi- 
tioning experience. Why not investigate — now? 



CAPITOL THEATRE 



tLA NEW ENGLAND ORGANIZATION FOR 
NEW ENGLAND EXHIBITORS 

28-30 PIEDMONT STREET • 


BOSTON, MASS. 


NEW HAVEN 

Jl^LL hands back from the Miami MPTOA 
convention report a great time, but 
hard on the bankroll. 

Imagine Lon Phillips’ surprise when, 
coming out of the Edison Hotel, Miami 
Beach, he saw what looked like a ticket 
on his car, and found that Al Robbms had 
driven by, recognized the car, and left a 
note. 

With attendance at 5,500 and Harry 
Shaw at his best as emcee, the annual 
Home for the Aged vaudeville show at the 
Arena was a grand success. 

A7id now auditions are in swing for the 
annual Town Topics revue, at the College, 
a fuie example of school-theatre-news- 
paper cooperation. 

About this time, film men manage to 
sneak in a cruise here and there . . . The 
Morris Nunes just returned from Nassau 
and Havana on the S. S. Britannic . . . 
B. E. Hoffman back at his desk after a 
short trip to Bermuda . . . George Rich of 
the Palace, Stamford, looking fine after a 
sojourn in Central America . . . The Bob 
Russells in to New York for a few days 
to do the shows and night clubs . . . Max 
Tabackman climaxed his Miami Beach stay 
by flying to Havana and back, over the 
weekend. 

This week’s sick report-. Gladys Rocks, 
National secretary, recuperating at home 
after an operation and expected at work 
in ten days . . . Mrs. Maxwell Hoffman, 
operated on for appendicitis at Grace Hos- 
pital last week . . . Ray Killoy still home 
with a troublesome knee . . . Hannah Gins- 
berg of the Warner Office, recuperating 
slowly at home. 

Edward Ruff and Henry Germaine of 
the Paramount office attended the Zukor 
dinner in New York at the Waldorf As- 
toria. The local office still in fourth place 
in the Zukor drive. 

Jerry Mascoli of the Cameo, Waterbury, 
reported to be involved in a night auto- 
mobile accident in which a pedestrian was 
killed. 

Morris Joseph has to borrow Universal 
prints as far west as Denver these days, 
the bookings are coming in so fast on his 
twenty-third Anniversary Week. 

The proposed construction of a theatre 
in Putnam for leasing by Henry Phaneuf 
has been postponed until the fall. 

Jeanette Berliner, back from several 
days in Boston, where she worked on book- 
ings, is enthusiastic about New Havens’ 
chances for the $1,000 prize in the Grand 
National drive. 

Construction going full blast on Ted Ja- 
cock’s new Branford 700-seat house, with 
three walls up already. 

The N. C. Wrisley quarters completely 
rearranged and wired to make room for 
new lines. 

Katherine Brennan of the Republic of- 
fice is celebrating ten years in the busi- 
( Continued on page 20) 


CONN. MPTO SLATES 

APRIL 6 MEETING 

New Haven — The Connecticut MPTO 
will hold a regular meeting Tuesday noon, 
April 6, at the HofBrau Haus, with Irving 
C. Jacocks jr. presiding. Edward G. Levy, 
executive secretary, will give a convention 
report, and preparations will be made for 
legislative hearings in Hartford on vari- 
ous bills of interest to theatre men A di- 
rectors’ meeting was held Tuesday, March 
30, in the Liberty Bldg. 


New Haven Film Find 

New Haven — Reported a real find by 
film talent scouts, Sally Winston, New 
Haven torch singer, just returned from a 
successful night club engagement in Ber- 
muda, has been scheduled for a voice test 
in New York in the near future. Screen 
tests already completed are said to be 
unusually good. Miss Winston visited rel- 
atives in the city over Easter. 


Albright Talk Slated 

Portland, Me. — Roger Albright of New 
York, a representative of the MPPDA, was 
to be the principal speaker for the youth 
conference here April 3. The conference 
is being held under the auspices of the 
Youth Council of the Cumberland county 
branch of the YMCA. 


LENA SIRICA SERVICES 

Waterbury — Funeral services for Mrs. 
Lena Sirica, who operated the Lyric, later 
the Lido, for the past 20 years, were held 
last Friday. Mrs. Sirica, who was 58, died 
suddenly of heart failure. She is survived 
by a daughter, Mrs. Fred Quatrano, a son 
William, who is a student, and a son John, 
in charge of several Daly theatres. 



Scott R. Dunlap, vice-president in 
charge of production for the new 
Monogram Pictures, who has eight fea- 
tures now in preparation on the an- 
nounced schedule of 26 for 1937-38. 


PROVIDENCE 

HOLY WEEK was one of the best in the- 
atre history in Rhode Island, with both 
first runs and neighborhood houses com- 
ing through the period better than usual. 
Theatres in Newport and in the Pawtucket 
Valley closed on Good Friday but these 
were only shutdowns in the state during 
Lent. Easter Sunday somewhat off in first 
run houses in this city, possibly explain- 
able by store strike of previous Saturday, 
with postponed shopping on day before 
Easter cutting into boxoffice patronage. 

Edward M. Fay of Fays circuit, and Ar- 
chibald Silverman and Edward L. Reed of 
the Strand represented Rhode Island the- 
atre interests at the 25th anniversary din- 
ner tendered Adolph Zukor at the Wal- 
dorf-Astoria, New York City, March 29. 

Empire Theatre is putting on a “Revival 
Week” April 10-16 with bookings based on 
requests turned in at the boxoffice by pat- 
rons. “Thin Man” is leading the list of 
films at this writing. 

Shea’s Theatre, Valley Fall, R. I., dark 
for over a year, has been taken over by 
Lou Frey of Boston who plans to open the 
house around April 1. 

“Pop” Stanzler, who operates houses in 
Wakefield and Narragansett Pier, came 
back last week from his winter stay on the 
west coast considerably improved in health. 

Shea’s Paramount, Newport, had Rita 
Goddard's dance school revue as its Easter 
week added feature, an annual booking. 

RKO-Albee is putting extra heavy ad- 
vertising out on “At Home Abroad,” the 
condemned Shubert revue which opens for 
the circuit here Thursday, April 1. 


L. & J. Remodeling 

Bridgeport — Levine and Jacobson’s 
American Theatre is in the process of com- 
plete remodeling and enlargement. The 
back wall has been broken out for more 
space, and reseating and redecorating are 
being estimated, under the direction of 
Modern Theatre Equipment. 


SHOCK FATAL TO BILLY VAN 

Boston — Billy Van is dead. Known in 
real life as William Lincoln, the former 
stage performer died in Auburn, Me., last 
week at the age of 64. A shock was said 
to have been the direct cause of death. 


WATCH OUT 

• DON'T MISS THESE BARGAINS 
SECOND-HAND THEATRE 
CHAIRS IN GOOD CONDI- 
TION. 

— 2000 to Select From — 

See LILA IZEN 

Wholesome Film Service, Inc. 

HANcock 0155-0156 

48 Melrose St. BOSTON 


18 


BOXOFFICE April 3. 1937. 


ROYALTY PAYMENTS 

AVOID GAME SUIT 

Boston — Bank Night litigations brought 
against the Hudson Amusement Co., head- 
ed by George Marked, and against Rich- 
ard Rubin of Saugus have been dropped, 
coincident with the payment of back roy- 
alty assessments, according to local Bank 
Night headquarters. Contracts were re- 
newed in both instances, it was stated by 
the same source. 

Several other suits for the collection of 
allegedly-due royalty payments are now in 
the courts. One of these is against the 
Campello Corp., operating Keith’s in 
Brockton, while another names the Read- 
ing Theatre Corp. as defendant. Leo Trask 
and Morris Pouzzner, respectively, head 
these corporations. Similar suits will be 
filed unless Bank Night users fulfill the 
terms of their contracts, Roy Heffner, 
Bank Night franchise owner, states. 


Wage Accord 


(Continued from page 13) 


not going to be dictated to by these low- 
er-paid workers. 

“I want to see the shippers and the 
others get a break,” this theatreman af- 
firmed, “but, on the other hand. I’ll have 
to keep getting my shows on time or close 
up. If there’s a strike, where do I head 
in?” 

Operators Are Helping 

Business and policies of the Boston Film 
Exchange Workers Union is being left in 
the hands of a few of the leaders of the 
Moving Picture Operators Union, Local 182, 
veteran projectionist union that organized 
the fledgling, according to a BFEW offi- 
cer. One of these leaders is James Burke, 
veteran business manager of the projec- 
tionist organization who has also been 
elected business manager of the latter 
group. 

“They know what it’s all about,” this 
officer said. “We’re new to the game.” 


New Haven Exchange Union Elects 

New Haven — In possession of its local 
charter, the new AFL unit of exchange 
employes met on Saturday afternoon and 
appointed temporary officers. John F. 
Gatelee, international organizer of the 
lATSE and Motion Picture Operators, re- 
ported on the Boston union, the first ex- 
change group to be organized with a mem- 
bership of 361, which represents approxi- 
mately 70 per cent of the total number 
eligible in that city, its election of offi- 
cers and preparation for formulation of 
demands. In New Haven an intensive 
drive will be made for membership and an- 
other meeting was scheduled for Friday, 
April 2, at which time Frank Fenton, New 
England AFL organizer, and several of the 
new Boston exchange officers were to 
speak. 

Meantime, rumors of a CIO meeting to 
be held on Saturday also, did not mate- 
rialize, although there was talk in the ex- 
change building of further activity. 



England’s most popular comedienne, 
Grade Fields, arrives in Hollywood — 
umbrella and all — to confer with 20th 
Century-Fox on details of her new 
contract with that studio. She will 
make at least one picture here before 
returning to her own country. 


Short Shift Falls 

Boston — A resolution to memorialize 
Congress in favor of a five-day week and 
a six-hour working day has been rejected 
by the Massachusetts senate. It was first 
killed by a vocal vote, then by a rising vote 
of 10 to 6, and finally by a rollcall vote of 
17 to 15. 


Remodel at Worcester 

Worcester — Loew’s Plaza, closed for more 
than two years, will be entirely remodeled 
and will reopen as a second run house 
about April 10, with Bob Portle, present 
assistant at the Elm St., as manager. 


BILLBOARD CONTROL 

ISSUE IS DEFERRED 

Boston — The Massachusetts house has 
put over to the next annual legislative ses- 
sion a bill providing that the supervision 
of billboards in the Bay State be given to 
local authorities. The department of pub- 
lic work regulates them at present. The 
house had previously refused to accept an 
unfavorable committee report on the meas- 
ure. It was argued that adoption of the 
bill would bring about confusion and dif- 
ficulties because of differences in rules 
that would be adopted by the various mu- 
nicipal governments. 

A bill for appointment of a special com- 
mittee to study the question was rejected. 


CONN. PROPOSES 

RESIDENCE TAX 

Bridgeport — A bill designed to tax the 
incomes of persons who make their money 
in other states, but maintain homes in 
Connecticut is scheduled to be submitted 
to the general assembly about the middle 
of April. 

Strongly affected by the measure will be 
the members of the various theatrical 
colonies in the state, as it will mean the 
paying of a federal income tax, a New 
York income tax and a Connecticut in- 
come tax. Stage and film folk who main- 
tain homes in the state are largely cen- 
tered around this city and are making 
plans for a strenuous campaign to keep 
the bill from getting beyond the committee 
stage. 


JACK GOLDSTEIN WITH UNIVERSAL 
Boston — Jack Goldstein, who resigned 
as publicity manager of the local RKO 
theatres to become national exploitation 
head for United Artists, has been appointed 
Universal publicist for the Mid-Atlantic 
territory. 


USED CHAIRS 

FOR SALE (WHILE THEY LAST) 

Specifications — SEATS: Spring Edge, Uph. 

BACKS: Insert Panel, Uph. 
UPHOLSTERY: Spanish Leather. 
STANDARDS: Cast Iron. 
HINGES: Silent Operating. 
WOOD: Mahogany Einish. 

HAT WIRES: Yes. 

AGE: Sufficient to Prove Their 
Quality. 

CONDITION: See Them. 

PRICE: $3.50 & $4.00 


JOE CIFRE, Inc. 

"SERVING THE INDUSTRY SINCE ITS INCEPTION" 


44 Winchester Street 
BOSTON 


BOXOFFICE :: April 3, 1937. 


19 



BRIDGEPORT 


pRANCINE LARRIMORE was in town to 
catch “In Praise of Husbands” at the 
Park. 

The Cameo went into a split week pol- 
icy and then reverted to a full week pro- 
gram. 

Humphrey Doulens was among the 
guests at that reception Lily Pons gave at 
her New York apartment. 

Mrs. Morris Rosenthal, wife of the Ma- 
jestic manager, is back from Miami. 

Hot weather may find air conditioning 
equipment installed at the Loew Poll. 

Edgar Lynch, Cameo manager, has an 
“EL” license plate on his automobile. 


PORTLAND 


(Continued from page 16) 

plus vaudeville at his Colonial Theatre this 
week but does not plan to make a habit of 
it. 

Portland theatre exhibitors got a break 
from the local news sheets this week when 
the Press Herald began a new amusement 
page, devoting the entire space to enter- 
tainment. Heretofore the page has been a 
hodge-podge of stories ranging from bank- 
ing to vaudeville. This makes three com- 
plete pages the theatres have daily. 

Through the cooperation of William 
“Bill” Freiday, business manager of the 
Better Homes Exposition, and operator of 
the Deering Theatre here, the State man- 
agement was to have arranged a display 
of stills showing the interiors of various 
stars’ homes, on the main floor at the Ex- 
position Bldg. 

John Lomac, assistant manager of the 
Columbia Theatre at Bath, was one of the 
star players in a basketball tournament 
held at the Portland Athletic Club this 
week. 

The Star Theatre bowling team of West- 
brook defeated the Maine Theatre team of 
Portland by 39 pins recently. 

Among visitors to Filmrow: J. T. Lotus 
of Stayidard Theatre Supply Co. and Julius 
Conviser, who also visited in Biddeford, 
Waterville, Bath and Rockland, Me., and 
Dover, N. H.; Sam Seletsky, Rep.; Isadore 
Saxton, GN, and Timothy O'Toole. Colum- 
bia. 

Colby Robinson of the Rialto. Westbrook, 
opened a small theatre in Yarmouth last 
week but closed the house after one night. 

The Strand Theatre here has temporar- 
ily changed its opening day from Thursday 
to Wednesday. 

A Paramount short subject received a bit 
of good publicity in the Portland Evening 
Express this week when a picture of Count 
Von Zuppe, who appeared in the wrestling 
sequence, was snapped at the Paramount 
branch offices inspecting the film. J. Har- 
old Stevens, head of the exchange, John 
Divney and “Chick” Hayes of the Maine 
Theatre, where the short is being shown, 
were also in the pix. The stunt was ar- 
ranged by Harry Botwick of the State. 


Demolishing Globe 

New Haven — The Globe Theatre closed 
on Easter Sunday, in order that demolish- 
ing and rebuilding activities might begin 
at once in preparation for occupancy by 
Crawford Clothing Co. This downtown last 
run has been in operation for the past 20 
years, with Edwin A. Raffile as manager. 
Raffile will continue in the employ of the 
Slepack interests, who owned the theatre, 
as manager of real estate holdings. 


Permit Hits Snag 

Bridgeport — Although the board of ap- 
peals granted a permit to erect a theatre 
at 1388 North Park Ave. to Arthur Blank, 
Mayor McLevy subsequently questioned 
the legality of the composition of the 
board, and a rehearing has been ordered. 
It is expected the board may meet on April 
5. though no definite date had been set at 
this writing. 


Named by Motiograph 

New Haven — Modern Theatre Equipment 
has taken over representation of the Mo- 
tiograph projector for Connecticut terri- 
tory. Lou Phillips is planning a formal 
announcement and opening, with a series 
of demonstrations for exhibitors in the 
near future. 


TO DISTRIBUTE TOM TYLER SERIES 
Boston — Atlantic Pictures of Boston, 
with headquarters here, and Connecticut 
Film Distributing Co. of New Haven will 
handle the distribution of the eight Tom 
Tyler westerns for the New England ter- 
ritory through a deal closed with Astor 
Pictures Corp. of New York. 


RETURN RUN FOR "ECSTASY” 

Boston — “Ecstasy,” which had a 21- 
week run at the Park Theatre here, was 
booked for an indefinite return date run, 
starting Easter Sunday. 


LYRIC TEMPORARILY CLOSED 

Bridgeport — Loew’s has closed the Lyric 
until next fall, following the failure of 
burlesque, operated by the lessee, to hold 
up. 


Austria Cuts Film Fee 
Hike 10 Per Cent 

Washington — The recent 25 per 
cent hike in Austrian contingent fees 
for foreign-made films has been re- 
duced by 10 per cent. Under the 
previous fee assessment French film 
companies would have withdrawn 
their product from Austria as no 
longer marketable at a profit. The 
effect on Austrian film exports would 
have been adverse, since France pro- 
vides a small but profitable market 
for the Austrian product. 



Frank Lloyd, Paramount producer-director 
who has known the thrill that comes with 
the winning of three Academy awards, adds 
another honor to his list — the plague pre- 
sented him by Boxoffice as producer of 
“Maid of Salem,” chosen by members of 
the National Screen Council as the best 
film released during February. 


NEW HAVEN 


(Continued from page 18) 


ness. She worked previously for Harry 
Arthur and Tiffany. 

Nat Furst moved his family to Boston 
on Monday, following his promotion to the 
managership of the Boston Warner ex- 
change. 

The Mayfair, Terryville, lost its lights for 
a whole hour one night last week. 

Arthur Lockwood has some good fish 
stories as a result of a deep sea expedition 
in the Gulf of Mexico, under the guidance 
of old-timer Sam Rosen. 

Jack Byrne was rush-called to a mana- 
gers’ meeting in New York at the office of 
W. A. Scully last Thursday. 

Milton Hyams is fondly talking of a va- 
cation in St. Louis, where his only daugh- 
ter now resides. 

S. R. Kunkis, legal writer, was in New 
Haven with Vice-President McGill of CBS, 
and visited Ben Cohen of the College. 

“Captains Courageous,” originally book- 
ed for the Poll on April 9, has been pulled 
for roadshow. 

Julius Myers, owner of the Franklin, 
Springfield, and Majestic, West Spring- 
field, was a visitor along Meadow St. 

Bill Brown, booker for the Stamford Pes- 
kay theatres, has been on leave on account 
of illness. 


JIM WEIST DIES IN N. Y. 

Hartford — Jim Weist, who left the man- 
agership of Warner’s Regal Theatre a few 
months ago, died suddenly in New York 
City last week. 


20 


BOXOFFICE :: April 3, 1937. 



COVERINO NEW YORK, NEW JERSEY, DELAWARE, MARYLAND, VIRGINIA ’ANp EASTERN • 


CITY ACTS TO HALT GIVEAWAYS 


Easter B. 0. Record 
for Broadwaij Shows 

New York — Augmented by a record in- 
flux of out-of-town visitors, holiday 
throngs in a spending mood crowded the 
Broadway first-run houses over the Easter 
weekend, giving several theatres a “new 
all-time Easter Sunday attendance record” 
with the above-average takes continuing 
for the early part of Easter week. 

First on the list was the Paramount 
where “Waikiki Wedding” shattered the 
Easter weekend record hung up last year 
by “Desire.” The theatre was forced to 
open its doors earlier to accommodate wait- 
ing crowds on Monday, the house sur- 
passing all previous attendance records for 
that day by 1,275 admissions, according to 
the management. 

Attendance at “Top of the Town” at the 
Roxy rose above any Easter weekend mark 
set in the past ten years, while “Seventh 
Heaven” at the Radio City Music Hall on 
Sunday passed the holiday mark set in 
1936 by “Little Lord Fauntleroy.” 

Other Broadway film theatres benefit- 
ing by a cold Easter Sunday and strong 
attractions were the Rivoli, where “His- 
tory Is Made at Night” attracted large 
crowds the entire week, the Strand with 
“The King and the Chorus Girl,” and the 
Capitol in its second week of “Maytime.” 


KALISKI, GIVEN RETURN 

New York — Joe Kaliski, GB branch 
manager in Washington, and Herb Given, 
manager of the Philadelphia exchange, 
have returned to their territories following 
the American premiere of GB’s “Silent 
Barriers” at the New Criterion here. 


ITO MEETS APRIL 7 

New York — Due to the absence from 
town of a number of exhibitors on account 
of the Jewish holidays, the Independent 
Theatre Owners Ass’n has postponed its 
next regular meeting to April 7. 


Anti-SRO Measure 
Is Fought 

Buffalo — Exhibitors in Buffalo and 
western New York have taken up 
arms against the enactment of the 
Rossi hill, now pending in the New 
York state legislature, which would 
amend the penal code by prohibiting 
the sellmg of a ticket for a seat in an 
amusement house or other place of 
public assembly without having such 
a seat actually available. It would 
make the penalty for violation of not 
less than $25 nor more than $100 for 
each offense. 

The drive to block enactment of 
this bill has been opened by J. H. 
Michael, chairman of the MPTO, rep- 
resenting some 400 theatres in the 
Buffalo area 

Eminent Figures 
Pick Ampa Awards 

New York — Important figures in the 
magazine and advertising agency fields 
head the judges committee to select the 
best advertisement designed for the public 
for one of the Ampa advertising awards 
to be announced at the dinner dance of 
the association on May 1. The committee 
is composed of H. B. Lequatte, president 
of the New York Advertising Club; Henry 
R. Luce, editor of Time magazine; J. P. 
Cunningham, vice-president of Newell-Em- 
mett Co., Inc. advertising agency; Howard 
Black, advertising director of Life; Lester 
Thompson, MPPDA; Karl Egge, advertis- 
ing director of Bloomingdale Bros.; G. C. 
Bacheller, vice-president, Frank Presbrey 
Co., and Fulton Oursler, editor of Liberty 
magazine. 

The judges’ committee for the best pos- 
ter award includes Leonard London, art 
director of Outdoor Advertising, Inc.; Lu- 
cian Bernhard, artist and modern poster 
stylist; Adolph Treidler, dean of Ameri- 


Commissioner in Buffalo 
Threatens License 
Revocation 

Buffalo — Bank Nights and Bingo parties 
in Buffalo theatres will be a thing of the 
past after midnight, April 3, under an 
order issued by Commissioner of Police 
James W. Higgins. 

The commissioner has instructed cap- 
tains to notify theatre owners and opera- 
tors in their respective precincts that un- 
less Bank Nights and Bingo are stopped, 
steps will be taken to revoke the license 
of the theatre violating the order. 

Commissioner Higgins declared that un- 
der Chapter 34, Section 8, of the city ordi- 
nances, licenses of theatres can be revoked 
if the laws are being violated. Further- 
more, he declared, the director of licenses 
has agreed to revoke licenses if it is proven 
at a hearing that a lottery was being car- 
ried on in a theatre. 


UNCLE SAM MOVING 
ON TICKET BROKERS 

New York — The United States govern- 
ment on Thursday moved against agen- 
cies handling legitimate theatre tickets for 
allegedly holding out an estimated 
90 per cent of the taxes due on more than 
2,000,000 admissions sold annually through 
such channels in New York. Pour agents 
were arraigned before a U. S. commissioner 
and warrants for the arrest of more than 
30 others were issued. According to un- 
official figures, the government is losing 
nearly $500,000 a year in taxes on tickets. 


can poster artists; C. E. Millard, one of 
the first theatrical poster artists; Dean 
Uptegrove, Richardson, Alley & Richards 
advertising agency, and Heyworth Camp- 
bell, advertising art consultant. 

The ticket committee for the annual din- 
ner dance is headed by Herb Berg, chair- 
man; Ray Gallagher and Marvin Kirsch. 
The exhibit of poster and other motion 
picture advertising and display material 
submitted for awards will be held on the 
second floor of Loew’s State building here 
April 26 to April 30 inclusive. 


EASTERN EDITION Is One of the Seven Sectional Edi- 
tions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: NEW ENGLAND, MIDEAST, CEN- 
TRAL, MIDWEST, WESTERN, SOUTHERN. 


ALFRED L. FINESTONE, Eastern Editor, 551 Fifth Ave., 
New York, N. Y., Phone Vanderbilt 3-7138. PRESCOTT 
DENNETT, Bond Bldg., Washington, D. C., V. W. MOR- 
ROW, 73 W. Eagle St., Buffalo, N. Y. 


Consolidated Strike 
Holds; Yates Operates 


New York — With both sides refusing to 
grant concessions, the Consolidated Film 
Laboratories’ strike was deadlocked at 
midweek. Herbert V. Yates, head of the 
concern, had succeeded in replacing enough 
strikers to resume normal operation. 

10 Point Program 

The attempt to compose differences be- 
tween Consolidated and the striking em- 
ployes is said to revolve about the follow- 
ing demands: Union recognition, a 40- 
hour week, reinstatement of discharged 
employes, time and a half for overtime, 
seniority rights, two weeks’ vacation with 
pay, a three-day minimum work week, a 
three-week sick leave with pay, a one-hour 
lunch period and an agreement that union 
employes will not be dismissed without a 
hearing before a grievance committee. 

Though Robert Murray, United organizer 
who called the strike, claimed to have ob- 
tained a 100 per cent walkout, Herbert 
Yates, head of Consolidated, said less than 
40 per cent of the employes had stopped 
work, that operation of the plant had not 
been affected and that the strike has been 
confined only to the still and gelatin de- 
partments. 

Not CIO Affiliated 

Negotiations for settlement of the dis- 
pute are in the hands of Yates, Murray, 
Edward Hirschberger, international presi- 
dent of the union; John A. Moffitt, de- 
partment of labor conciliator, and R. I. 
Poucher, Consolidated vice-president. 

John Brophy, director of the Committee 
for Industrial Organization, in a letter to 
Yates, denied newspaper reports in which 
United claimed an affiliation with the CIO. 
Later. Bernard Deckhoff, president of the 
New York United union, said his group 
merely “sought membership" in the CIO. 


TWO- WEEK LIMIT IS 

SET FOR ROXY RUNS 

New York — Despite recent successful 
three-week runs for “Sing, Baby, Sing,” 
“One in a Million” and “Three Smart 
Girls.” at the Roxy Theatre here, Howard 
S. Cullman, trustee for the theatre, has 
adopted a maximum two-weeks policy for 
future pictures starting with “Top of the 
Town,” which opened on March 26. 

Cullman said that with the three pic- 
tures which played beyond the two-week 
period it was found that circuits in and 
around the metropolitan territory were 
frequently playing day-and-date with the 
Roxy, while grosses on the third week’s 
run were usually lower than those that 
would have been obtained from the first 
week of a new picture. 



Acting Mayor Off and Director of 
Public Safety Cuthbert of Atlantic 
City, N. J., commend Nathan Cohen, 
manager of the Strand Theatre, for 
his choice of ‘‘History Is Made at 
Night” as an Easter offering in the 
resort city. 

Plan to Fight 

N. J. Film Ban 

New Brunswick, N. J. — Legal action to 
restrain Sheriff F. Herman Harding from 
interfering with the showing of “Spain in 
Flames” at the Opera House here is 
planned by Allan Silver, local represen- 
tative of the North American Committee 
to Aid Spanish Democracy, Boxoffice is 
informed. 

Meanwhile, the sheriff said he was de- 
termined to use “every resource” at his 
command to prevent exhibition of the pic- 
ture in Middlesex county. 

Sheriff Harding barred the film after 
the new Brunswick city commission re- 
versed earlier permission and refused a 
permit for its showing under auspices of 
the local Committee for Medical Aid to 
Spanish Democracy. 

Termed “Propaganda” 

The sheriff said exhibition of the picture 
would constitute a violation of “the so- 
called Anti-Nazi Act.” This also was the 
contention of local Catholic leaders who, 
in addition, called the picture Communis- 
tic propaganda. The picture, which is a 
compilation of scenes of the Spanish civil 
war taken by Spanish and Russian cam- 
eramen, has already played the Little 
Theatre in Newark without interference. 

Into Ohio and Pa. 

The Civil Liberties Union is aiding the 
Spanish Democracy Committee in its fight 
to obtain permission to exhibit the film in 
Ohio and Pennsylvania where it has been 
banned by the authorities. 


LEADING EXHIBITORS 
AID MEMORIAL FUND 

New York — Leading exhibitors in the 
metropolitan area have been named to the 
local committee for the Will Rogers Me- 
morial Fund to assist William Scully, chair- 
man of the New York zone, in the second 
annual drive for hospital funds, which 
will be held during the week of April 30. 

The chapters are divided as follows: 
Robert Wolff, Robert Fannon, Joe Katsh 
and Arthur Rapf for New York City; Joe 
Lee, Sam Rinzler, Jack Hattem and Harry 
Brandt for Brooklyn; Leo Abrams, Joe 
Seider and Sol Meyerson for Long Island; 
David Levy, Edward Bell, David Snaper, 
John Benas and Leon Rosenblatt for New 
Jersey, and Robert Goldblatt and Herman 
Sussman for New York state. 

The group held its first meeting late this 
week to discuss plans for theatre collec- 
tions during the drive. 


"NIGHT" HITS HIGH 
IN GOTHAM FIRST-RUN 

New York — “History Is Made at Night” 
rolled up new high figures at several first 
run spots in its opening days, according to 
the home office here. At the Rivoli here 
the picture did twice the business on Eas- 
ter than on the opening day, and in Phila- 
delphia the Aldine gross was “the biggest 
in several months.” The Strand, Atlantic 
City, reached a new seasonal high. Other 
important cities which reported strong 
opening day business were San Francisco, 
Evansville, Ind., Atlanta, Kansas City and 
Seattle. 


Union Aids Fcdr 

New York — Theatrical Protective Union 
No. 1, stage hands, has subscribed for 
$5,000 of World’s Fair debentures, it was 
announced by Richard Whitney, chairman 
of the committee distributing the $27,829,- 
500 financing issue. Nicholas M. Schenck, 
chairman of the local film industry com- 
mittee which has undertaken to sell sub- 
scriptions, is planning a luncheon shortly 
at which company representatives will be 
asked to purchase the bonds and probably 
formulate plans for an exhibit at the fair. 


GOLDWYN EASTERN AD HEAD 

New York — Linton Wells, noted foreign 
correspondent, has been named eastern di- 
rector of advertising and publicity for 
Samuel Goldwyn. 


Staten Island Exhibitors 
Favor Family Films 

New York — Staten Island, N. Y., 
exhibitors are great believers in fam- 
ily type films. From January 20 to 
February 2 a total of 28 family films 
were shown on the island. During 
the period February 6 to 19 this rec- 
ord was exceeded with 35 films suit- 
able for families offered. This is 
credited to the efforts of the Staten 
Island Better Films Council which 
has been conducting a campaign 
among exhibitors for family pictures. 


14 


BOXOFFICE :: AprU 3, 1937. 



gPEAKING at the testimonial dinner to 
Adolph Zukor at the Waldorf-Astoria 
Monday night, Will Hays referred to the 
Paramount board chairman as a “good 
neighbor.” The best proof of that remark 
is the neighborly spirit that prompted fllm- 
ites to travel hundreds of miles to pay 
tribute, through their presence, to a man 
that touches off a spark of friendliness 
wherever he goes. Among those were: 
Marcus A. Benn, Philadelphia showman; 
B. M. Berinstein of Los Angeles; P. A. 
Bloch, Paramount Philadelphia branch 
manager: A. J. Brylawski, Washington ex- 
hibitor; J. D. Dugger, Dallas branch mana- 
ger for Paramount; John A. Harris, Pitts- 
burgh exhibitor; Harry Kalmine, Philadel- 
phia zone manager for Warner; Herman 
Rifkin, Boston distributor for Republic ; 
Lewen Pizor, Philadelphia exhibitor; J. R. 
Neth, Ohio circuit owner, and Guy Won- 
ders of Washington. 

Herbert J. Yates and J. J. Milstein leave 
Friday tor the coast. Object: Republic’s 
annual sales convention . . . Frank M, 
Snell, Condor vice-president, leaves the 
same day for Chicago. There’ll be talk 
with President George Hirliman and the 
company’s production staff about future 
policy, expansion, etc. . . . George Weeks, 
GB general sales manager, is railing 
around the midwest exchanges . . . Cres- 
son Smith, southern and western division 
sales manager for RKO, and Harry Michal- 
son, short subjects sales manager, are on 
a tour of the company’s southern ex- 
changes. 

Norton V. Ritchey, head of Monogram’s 
export department, is enjoying a belated 
vacation in Florida . . . From coast prod- 
uct conferences are S. Charles Einfeld, 
Warner advertising and publicity head; 
Norman Moray, short subjects sales head, 
and Carl Leserman, assistant to General 
Sales Manager Gradwell Sears. Sears is 
making a few stopovers en route . . . Her- 
bert J. Ochs, Warner southern and west- 
ern sales manager, is back after a few 
weeks in southern territory. 

“Gypsy Rose Lee has great talent. She’ll 
make a fine actress,” observed Howard 
Dietz between elevator stops in the Loew 
Bldg. . . . Herschel Stuart this week left 
the managership of the Consolidated cir- 
cuit to take up Ms duties as treasurer of 
Monogram . . . Joseph P. Kennedy (he 
once made a “report” for Paramount) has 
been appointed by President Roosevelt as 
chairman of the maritime commission . . . 
Howard Hughes is planning a round-the- 
world flight this fall in a $250,000 special- 
ly built amphibian plane. 

Paramount wires from Hollywood that 
Boris Morros, studio music director and 
formerly manager of the Broadway Para- 
mount theatre, who directed the presenta- 
tion of “Paramount on Parade,” weekly air 
(Continued on page 19) 


Picket 28 RKO Houses 

in Orchestra Drive 


"Waikiki Wedding" Is 
Top Para. Opener 

New York — Capacity audiences, 
prior to and during Easter week, for 
“Waikiki Wedding” at the Paramount 
gave the theatre a greater attendance 
than “The Plainsman” which, earlier 
this year, established a ten-year rec- 
ord. As a result the Bing Crosby 
picture starts a third week on Wed- 
nesday to be followed by “Swing 
High” on April 14 

Earnings of Roxg 
Hinge on Franchise 

New York — Future earnings of the Roxy 
Theatre depend almost entirely upon the 
house being able to arrange a long time 
franchise for pictures from a major com- 
pany, in the opinion of Howard S. Cull- 
man, receiver of the theatre. As a wit- 
ness in the hearings being conducted be- 
fore Special Master Addison S. Pratt as 
to the fairness of the offer made by 20th 
Century-Fox for the theatre, Cullman said 
he expected the Roxy to earn $300,000 this 
year and $500,000 in 1938 if it were fran- 
chised. 

Hearings May Be Brief 

The second week of the proceedings be- 
fore the Special Master gave indications 
that the hearings might not extend as long 
as was first expected. Stockholders who 
receive nothing under the offer of 20th 
Century-Fox caused the present hearings 
by claiming that the theatre is not insol- 
vent at the present time. The evidence 
which the stockholders depended upon, 
however, may not be developed as Federal 
Judge Caffey decided that soliciting of 
powers-of-attorney would have to be at the 
expense of the stockholders and not paid 
for by the receiver. It was not announced 
whether the stockholders’ committee has 
the funds to defray this expense. 

Cullman also disclosed that offers from 
Loew’s and Warner for the theatre prop- 
erty were among 50 received during the 
past year. The details of these offers were 
not discussed, but it was intimated that 
the 20t,h Century-Pox bid, which includes 
a 20-year franchise, new securities for 
bondholders and working capital of $650,- 
000, topped all others. 


CAPITAL RETURNS "ECSTASY" 
Washington — “Ecstasy,”’ which had an 
eight-week run at the Belasco Theatre 
here, has been booked for an indefinite 
return date. 


New York — Failing to obtain recognition 
from Major Leslie E. Thompson, president 
of Radio-Keith-Orpheum, in its drive for 
reinstatement of orchestras in metropolitan 
theatres. Local 802 of the American Feder- 
ation of Musicians this week began a con- 
centration of picketing activity at 28 RKO 
theatres in an effort to get Thompson “to 
change his mind,” Box office was informed 
this week by William Peinberg, Local 802 
secretary. 

Two Otchestras in Each Borough 

Admittedly up against a losing battle to 
sway public opinion to a point where it 
would withdraw patronage from theatres 
not now employing musicians, Local 802 
will continue its picketing campaign until 
its demands for a minimum of two orches- 
tras in each borough are met, according 
to Peinberg. 

At a meeting with officials of Local 802 
late last week, Thompson asserted that the 
success of the present RKO policy pre- 
cluded the return of musicians. He cited 
the increase in operating costs and the fact 
that admission prices are now at their peak 
as reasons for not permitting the use of 
orchestras. 


MAYOR LA GUARDIA 
NAMES LABOR BOARD 

New York — Mayor F. H. LaGuardia has 
appointed an impartial city industrial re- 
lations board to assist in settling labor dis- 
putes. The non-salaried staff of the new 
agency consists of Karl N. Llewellyn, pro- 
fessor of law at Columbia university; Ar- 
thur S. Meyer, president of a real estate 
company, and Mrs. Anna M. Rosenberg, 
regional director of the Social Security 
Board. Burton A. Zorn, an attorney, was 
selected as secretary to the board at 
$5,000 a year. 

“This board will serve an extremely use- 
ful purpose in providing a place where 
participants in labor disputes will be able 
to find impartial assistance,” the mayor 
said. “It’s members will act directly as my 
representatives.” 

The mayor said he would soon name an 
industrial relations panel of citizens fa- 
miliar with industrial conditions who will 
serve as arbitrators in cases submitted for 
arbiti'ation. 


IN GENERAL HUDDLE 
New York — Harry Asher of Boston, 
Henri Elman of Chicago and Louis Kor- 
son of Philadelphia, General Pictures fran- 
chise holders in their respective territories, 
were here for conferences with Mack D. 
Weinberger, General’s sales manager, this 
week. 


BOXOFFICE :: April 3, igsv. 


15 


Nearly Fifty Thousand 
Siyn Sunday Show Plea 


Dover, Del. — Petitions bearing the sig- 
natures of 48,200 Delawareans, advocating 
the enactment of the proposed Sunday film 
bill now before the Delaware legislature 
here, were presented to the senate and 
house of representatives last week by 
Speaker of the House John R. Fader, 
The bill, introduced in the house sev- 
eral weeks ago by Rep. John Hamill of 
Wilmington, was still in committee this 
week. The measure would allow Sunday 
movies in Delaware after two o’clock in 
the afternoon. 


"ECSTASY" APPEAL 
DUE FOR HIGH COURT 

New York — Argument in the appeal of 
Eureka Productions in connection with its 
suit to restrain New York state officials 
from interfering with the exhibition of 
"Ecstasy,” Czechoslovakian film, is ex- 
pected to be heard in the May term of the 
U. S. Supreme Court. 

Eureka is suing Gov. Herbert H. Lehman, 
Attorney General John J. Bennett jr., 
Frank P. Graves and Erwin Esmond of the 
state board of education, on the ground 
that censorship of foreign films by the 
state of New York is unconstitutional. 
Eureka contends that only Congress con- 
trols foreign commerce and the film may 
be shown anywhere in the United States 
free from censor regulation because it has 
been approved by federal authorities in 
expurgated form. 

The U. S. circuit court of appeals re- 
cently ruled in favor of the defendants. 


MRS. FOX DEEMED IN 
CONTEMPT OF COURT 

Atlantic City, N. J. — Unless Mrs. Wil- 
liam Pox, wife of the former film mogul, 
purges herself of contempt in connection 
with her refusal to testify as a witness in 
the bankruptcy proceedings of her hus- 
band she will be sentenced “commensurate 
with the offense,” Federal Judge John 
Boyd Avis declared this week. 

Judge Avis deemed Mrs. Fox in contempt 
of court after a physician reported her 
“mentally and physically able to appear” 
at the bankruptcy proceedings on August 
26 and 27, although she had pleaded ill- 
ness. 


Neissonson Wins Prize 

Philadelphia — Robert Neissonson, mana- 
ger of Warner’s Park Theatre, received 
the first prize for the best comparative 
business for the RKO picture “The Woman 
Rebels,” The prize, $100, was presented 
by Frank McNamee, local manager of the 
RKO exchange, in connection with a sales 
drive being conducted here. 


Buffalo Theatre Is Sued 
for Bank Night Pot 

Buffalo — Papers in the first Buf- 
falo civil suit over a theatre Bank 
Night prize have been filed in the 
city court with the age of the claim- 
ant of the prize the basis for the 
action. 

The plaintiff is Miss Betty A. Stel- 
ler, daughter of Arthur W. Steller. 

In her behalf. Attorney Ira L. Pows- 
ner contends her name was drawn to 
win the $105 prize, January 22, at 
Shea’s Kensington Theatre and that 
she is entitled to the money because 
her sixteenth birthday occurred 
shortly before the drawing. 

Defending the Kenneca Amusement 
Co., operator of the theatre, which 
withheld payment of the prize. At- 
torney Thomas D. Powell maintains 
the action was justified because Miss 
Steller was under age and not en- 
titled to the money because posted 
rules barred children. 

Audience Approves 
bpain in rlames 

Philadelphia — Nearly 500 persons at- 
tended a private showing of “Spain in 
Flames” at the Ethical Culture Auditorium, 
Tuesday night. 

The showing followed criticism heaped 
upon Governor Earle after the picture was 
banned in Pennsylvania on the grounds of 
“Communist propaganda.” 

Governor Earle defended the ban be- 
cause he said it “was a direct invitation 
for enlistment” and reminded him of the 
propaganda that preceded the entry of the 
United States into the World War. 

Members of the audience voted 204 to 8 
in favor of the showing of the picture. 
The showing was under the auspices of the 
North American Committee to Aid Foreign 
democracy and the National Council on 
Freedom from Censorship. 

Governor Earle appointed a committee 
of 50 to view the picture and recommend 
whether it should be shown to the public. 


NEW DISPLAY 

New' York — A changeable illuminated 
display, consisting of a patented adapter 
for the General Electric lumiline bulb and 
a colored printed transparent strip, has 
been designed by the Lumin-Ad Corp. for 
advance or current theatre advertising. 


BUFFALO INDICTS TWO 
ACCUSED SWINDLERS 

Buffalo — Two men accused of swind- 
ling theatres on cash drawings are await- 
ing trial following their indictments by the 
March grand jury. 

The men, Charles T. Pierce, 29, and 
George J. Huston, 37, were indicted March 
25 and were arraigned immediately before 
County Judge George H. Rowe. They 
pleaded not guilty and were remanded to 
jail pending trial. 

The pair are accused of second degree 
grand larceny in obtaining $160 from the 
Schine Theatrical Co. on October 12, last, 
another $200 on December 29; attempted 
second degree grand larceny from the 
Schine company of $300 on February 9 
and attempted grand larceny from the 
Broadrose Theatre Corp., November 13. 

Pierce also is accused of the grand lar- 
ceny of $200 from the Schine company 
October 23. 


Press Dance April 9 

New York — Broadway, Hollywood and 
radioland will join hands April 9 at the 
Commodore Hotel as a gesture to the lads 
who keep their faces in front of the pub- 
lic — the Press Photographers Association 
of New York. The committee expects close 
to 4,000 guests, and has secured three ball- 
rooms for the occasion. Three orchestras 
have been engaged for dancing and the 
show, which promises to be the most auspi- 
cious in a long line of highly successful 
affairs. Jimmy Sileo and Joe Heppner are 
the film industry’s representatives on the 
committee for arrangements. 


Mrs. F. D. Savage Dies 

Buffalo — Mrs. Florence D. Savage, who 
with her husband, James S. Savage, estab- 
lished the first motion picture house in 
south Buffalo died March 24. Mrs. Sav- 
age, who was born in Waterloo, N. Y., 
founded, with her husband, the Park Thea- 
tre on South Park Ave. Later they built 
the Como and Abbott theatres in that sec- 
tion, continuing in the business until 1918, 
when they retired. 


T. ROY BARNES DIES 

Hollywood — T. Roy Barnes, stage and 
screen comedian, died in his sleep at his 
home here on Tuesday, apparently of heart 
disease. The English-born actor, who was 
56, first came to the screen in 1920 as 
star of “Scratch My Back,” and one of 
his last appearances was in “The Virginia 
Judge” for Paramount. His widow and two 
daughters survive. 


SCHINE BUYS ”U'' LIST 
New York — The Schine circuit, com- 
prising 80 theatres in New York and Ohio, 
has signed a contract for Universal’s cur- 
rent program. The contract was signed 
here by J. R. Grainger, general manager 
of distribution for Universal, and J. Myer 
Schine and George Lynch, acting for the 
Schine Theatrical Co., Inc. 


IG 


BOXOFFICE :: April 3, 1937. 


Industry Can Settle Own 
Problems, Declares Haijs 


LOEW'S SHIFTS ITS 
METROPOLITAN STAFF 

New York — In preparation for increased 
spring promotional activities, Loew’s this 
week announced the following elevations 
and shifts in its metropolitan publicity set- 
up: 

Tom Rogers of the office staff advances 
to a junior publicity post under Eddie Dow- 
den in Brooklyn. Gene Murphy goes from 
the Valencia, Jamaica, L. I., to a group 
of eight Manhattan houses, with Teddy 
Arnow promoted from the home office to 
assist Murphy. 

Arthur Herschmann is assigned to six 
lower Eastside houses and lower Manhat- 
tan situations. Henry Spiegel of the Brook- 
lyn publicity staff moves to the Valencia, 
Hillside and Willard theatres, on Long 
Island. Pete McCarty, with Sam Coolick, 
will handle the north Queens, L. I., group 
of theatres, plus the bill-posting detail 
for the circuit 

The Bronx is divided into several sepa- 
rate groups, with Perry Spencer, Junior 
Dowden, George Sharf and Leon Goodman 
sharing the houses Joel Levy jr. is moved 
from office assistant at the Capitol to of- 
fice publicity work at Loew headquarters. 
Buddy Friedlander takes Levy’s place at 
the Capitol. 


CONN. PROPOSES 

RESIDENCE TAX 

Bridgeport — A bill designed to tax the 
incomes of persons who make their money 
in other states, but maintain homes in 
Connecticut, is scheduled to be submitted 
to the general assembly about the middle 
of April. 

Strongly affected by the measure will be 
the members of the various theatrical 
colonies in the state, as it will mean the 
paying of a federal income tax, a New 
York income tax and a Connecticut in- 
come tax. Stage and film folk who main- 
tain homes in the state are largely cen- 
tered around this city and are making 
plans for a strenuous campaign to keep 
the bill from getting beyond the committee 
stage. 


PITT DELEGATION TO 
MOSS TESTIMONIAL 

Pittsburgh — Among local exhibitors who 
will journey to Philadelphia for the testi- 
monial dinner to be given in honor of 
Edgar Moss, 20th-Fox district manager, on 
April 19, are A1 Weiss, Mark Browar, Ben 
Amdur, C. J. Latta, Ben Steerman, Harry 
M. Kalmine, Harry Feinstein and Tony 
Stern. Others are expected to make ar- 
rangements to attend the affair which will 
celebrate Moss’ twentieth anniversary in 
the motion picture industry. 

Ira H. Cohn, local branch manager for 
20th-Fox, will head the delegation. 


AUSTRIAN FILM DATED 

Buffalo — “Masquerade in Vienna,’’ an 
Austrian film released by World Pictures 
Corp., opened the new Gaiety Filmarte 
Theatre here this week. 



Busy noio in the filming of Emanuel 
Cohen's “Midnight Madonna” is Mady 
Correll whose recent arrival in Holly- 
wood from the legitimate stage is 
here so accentuated by sunshine and 
flowers. 

Trade Practices 
Investigation On 

Los Angeles — Moving under a business- 
like cloak of secrecy which all efforts so 
far have been unable to pierce, Albert J. 
Law, special assistant to the United States 
attorney general, came in this week to 
launch a long-delayed investigation into 
the practices of distributors and exhibitors 
in the southern California territory. 

Independents Protest 
While it is known that Law is here to 
delve into the ramifications behind pro- 
tests made by independent showmen 
against what are alleged to be anti-trust 
violations for which distributors and thea- 
tre chains are asserted to be responsible, 
the Department of Justice man could not 
be contacted, and exhibitor and distributor 
executives declared that they had no in- 
formation on the matter. 

Although Law, moving quietly, is under- 
stood to have subpoenaed several indepen- 
dent exhibitors in the area for questioning 
as to details of the alleged anti-trust viola- 
tion, neither Robert Poole, executive sec- 
retary of the ITO, nor Harry Rackin, chief 
of the Western States Theatre Service, 

(Continued on page 20- A) 


New York — “There is enough elasticity 
in the trade structure of the industry and 
enough men of good will within it — exhi- 
bitors, distributors and producers — to solve 
through self-regulation all its trade prob->. 
lems that exist or may arise from time to 
time.” 

Will H. Hays, president of the Motion 
Picture Producers and Distributors of 
America, made that assertion in his annual 
report submitted to the 15th annual meet- 
ing of the a.ssociation here on Friday. The 
meeting was attended by representatives 
of the 28 companies which are members of 
the MPPDA and was largely routine, in- 
cluding a discussion of Hays’ report, the 
fixing of the association’s budget for the 
ensuing year and plans for the future. 

Need Always Present 

Hays’ report covered a wide range of 
subjects and activities pertinent to the in- 
dustry in 1936-37 and the future. On the 
subject of trade relations. Hays continued: 

“There never will be a time in this or 
any other industry when individual griev- 
ances will not exist and need to be adjusted 
and when there will not be groups which 
will demand legislation instead of coopera- 
tion. But the overwhelming number of 
responsible exhibitors, distributors and 
producers fully understands that any act 
which would destroy initiative and enter- 
prise in the industry must endanger the 
investment in all theatre properties, make 
it impossible to serve large portions of 
the public with outstanding entertainment 
and hurt the small theatre now protected 
by the assurance of a constant and unfail- 
ing picture service.” 

A Story of Progress 

The showing made by film theatres dur- 
ing the past year, the present state of the 
“art” and the universal popularity of 
screen entertainment not only tell the story 
of the progress of the “art” but the evolu- 
tion of the industry’s business structure 
over a period of 15 years. Hays pointed out. 

“The progress of motion pictures during 
the period under review should bring satis- 
faction but not equanimity,” he went on. 
“As always, our problems are before, not 
behind us.” 

Praise for Code 

Touching on the production code. Hays 
said: “During the past year, the fact has 
been further emphasized that great variety 
of screen entertainment may be developed 
and financially successful pictures pro- 
duced without violating the natural and 
proper regulations of the industry’s Mo- 
tion Picture Production Code. It has been 
proved that within the boundaries of good 
taste and good morals there is illimitable 
opportunity, creatively, artistically and 
dramatically, for the screen to rise to the 
highest levels. 

“The pictures now projected from our 
screen and the appraisals of independent 
public groups testify to the success of self- 
regulation.” 


BOXOFFICE :: April 3, 1937. 


17 



Honors for Zukor 
at Gotham Banquet 

New York — The Waldorf-Astoria ball- 
room here Monday night was the scene of 
a warm display of affection for one of the 
industry’s great leaders. It was the occa- 
sion of a testimonial banquet to Adolph 
Zukor in honor of his twenty-fifth anni- 
versary in motion pictures, sponsored by 
New York theatre owners. Close to 1,000 
were present, including many from out 
of town. 

Italy Honors Zukor 

It was the occasion, too, for the pre- 
sentation to Zukor on behalf of King Vic- 
tor Emanuel of Italy of the decoration of 
Knight Commander of the Order of the 
Crown of Italy and an oil portrait of the 
Paramount board chairman. 

Reminiscences of the time Zukor was 
pioneering in the business were recounted 
by William A. Brady, his first associate in 
films and once a power in the industry. 

Praise By Hays 

Will H. Hays, another speaker, described 
Zukor as “a good neighbor, a good Ameri- 
can and a great leader, who had the heart 
to make his dreams come true.” Address- 
ing himself to the guest of honor. Hays 
continued: “Never in my 15 years in the 
industry have I gone in vain to you for 
counsel. May you long, very long, be in 
our company. You will always be in our 
hearts.” 

Stanton Griffis, chairman of the Para- 
mount executive committee, was introduced 
and paid brief tribute to his colleague. 

The presentation of the Italian decora- 
tion was made by Consul-General Gaetano 
Vecchiotti. In response, Zukor said that 
he accepted the citation not only on be- 
half of himself “but all those who con- 
tributed to making motion pictures great 
in the last 25 years.” 

A film burlesquing Zukor’s career, with 
Cecil B. de Mille and Bob Burns as rib- 
bers, brought laughter and applause as 
Zukor’s picture was shown and made to 
say, in deep basso, “I can take it.” There 
was a program of entertainment with Jay 
C. Flippen as master of ceremonies. The 
proceedings were broadcast. 

Weisman Toastmaster 

The toastmaster was Milton C. Weis- 
man, attorney for the Independent Thea- 
tre Owners, members of which were promi- 
nent on the committee of arrangements 
which included: William Brandt, chair- 
man; George Skouras, Joseph Bernhard, 
Nate Blumberg, Louis Blumenthal, Lau- 


Boyer Will Produce for 
Walter Wanger 

Hollywood — Chas. Boyer has join- 
ed production executives at the Wal- 
ter Wanger studio under terms of the 
new contract signed by the French 
actor. He will continue to act, how- 
ever, and his first production will 
probably be his own original story, 
“The Man With Twelve Models.” 


Metro Foreign Huddles 
Continue on Coast 

Hollywood — Closed doors are in 
order at the Metro conference rooms 
where Michael Balcon and Ben Goetz, 
of the company’s English offices, are 
engaged in huddles with Louis B. 
Mayer, Ben Thau, Bob Ritchie and 
Sam Katz. Nicholas Schenck, presi- 
dent of Metro, who sat in on the 
confabs last week, trained out for 
New York Saturday, but the meet- 
ings did not terminate with his de- 
parture. 

Although studio spokesmen de- 
clared they had not yet been in- 
formed as to progress of the confer- 
ences, it is understood that the chief 
topic involved is Metro’s projected 
entrance into a heavier production 
schedule in London, indicated by the 
presence of Balcon and Goetz, the 
former of whom recently left Gau- 
mont British to join the Metro forces. 


rence Bolognino, Leo Brecher, Si Fabian, 
Arthur Mayer, C. C. Moscowitz, Walter 
Reade, Samuel Rinzler, A. H. Schwartz, 
Harry Shiftman and W. J. Van Schmus. 
In charge of entertainment were Louis K. 
Sidney, Harry Kalcheim, Steve Trilling and 
Bill Howard. 


Signs Opera Star 

New York — Kirsten Flagstad, world- 
famed Wagnerian soprano who appeared 
with the Metropolitan Opera this season, 
has been signed by Paramount to sing an 
operatic number in “The Big Broadcast of 
1938.” Miss Flagstad will work in the East- 
ern Service studio in Astoria, L. I., where 
the number will be photographed in May. 
The balance of the production will be film- 
ed on the west coast. 


Use of Color Films 
in Upward Spurt 

New York — The use of Technicolor in 
positive motion picture prints increased 
nearly 70 per cent in 1936 over the pre- 
ceding year, it is shown in the annual re- 
port of Technicolor, Inc., and its wholly 
owned subsidiary. Technicolor Motion Pic- 
ture Corp. of Hollywood, released here this 
week. 

Net Profit $482,113.92 
At the same time it was revealed that 
Technicolor sales in 1936 amounted to 
$2,701,228.74, “in addition to sales of posi- 
tive prints,” and that the company showed 
a net profit, after dividends, federal taxes 
and surtax and all other charges, of $482,- 
113.92 for 1936. This amounts to a divi- 
dend of 65 cents a share on 745,372 shares 
outstanding on December 31, 1936. 

The profit for the combined companies, 
before depreciation, amortization and fed- 
eral taxes, for 1936 amounted to $880,- 
650.49, compared with a corresponding 
profit for 1935 of $151,215.34. Net profit 
before federal income taxes for the com- 
bined companies was $591,585.23 in 1936, 
compared with a corresponding loss for 

1935 of $3,471.78. 

1937 Volume Greater 
Dr. Herbert T. Kalmus, president, gave 
the following figures of shipments of 
Technicolor positive prints for the last 
three years as indicating the steady in- 
crease in the company’s business: For the 
year ended Dec. 31, 1936, 37,822,444 feet; 
1935, 22,182,981; 1934, 11,564,771. 

“The year has started out on a level of 
volume and profits substantially better 
than 1936,” Kalmus reported. “During 
the months of January and February, 1937, 
shipments averaged 3,200,000 feet, whereas 
shipments for the same two months of 

1936 averaged 2,200,000 feet per month, 
that is an increase of approximately 45 %• 



The Italian Government honored Adolph Zukor in Neiv York Monday night 
at a banquet given by exhibitors in tribute to the Paramount board chair- 
man’s 25th anniversary as a motion picture industry leader. Show7i is Zukor 
holding the decoration of Knight Commander of the Crown of Italy, con- 
ferred by Italian Consul-General Gaetano Vecchiotti, second from left. 
Others in the photo are William Brandt, chairman of the arrangements 
committee ^ extreme left) and Will H. Hays. 


18 


BOXOFFICE ;; April 3, 1937. 



NEW YORK 


(Continued from page 15) 


program over NBC, last Sunday, is receiv- 
ing telegrams from all parts of the country 
complimenting him on the success of the 
new air feature. One from W. C. Fields 
said; “You were simply great but why 
didn’t you play it straight instead of in 
dialect?” Broadwayites who know Boris 
will understand. 

Medal department: Virginia Bruce has 
been presented the Award of Merit of the 
Modern Musicians Society, on the basis 
of her singing of two songs in "When Love 
Is Young” . . . Fred Astaire has been award- 
ed the monthly Radio Stars Magazine Dis- 
tinguished Service to Radio medal. His 
singing, dancing and comedy performances 
did the trick . . . Kate Smith has won the 
gold medal given each year by the Wom- 
en’s National Exposition of Arts and In- 
dustries for outstanding work in the field 
of broadcastmg . 

Foreign affairs ; Ralph Bettinson, Pathe’s 
English representative, arrived from Lon- 
don this week and hit straight for the coast 
for talks with Scott R. Dunlap, Monogram 
production chief, concerning requirements 
of his native market . . . Maurice Lehmann, 
administrator general of Les Distributors 
Francaise, is here from Paris to study our 
film business methods. He’s making his 
headquarters with World Pictures Corp. 

Reg Wilson, GB assistant sales mana- 
ger, is visiting Boston and Albany ex- 
changes before hopping off for the deep 
south . . . E. J. Smith, Imperial’s general 
sales manager, is having a looksee in De- 
troit and other mideastern cities . . . Karl 
Macdonald of Warners has returned from 
South America — six weeks of it .. . Ver- 
non Adams, who recently joined RKO’s 
sales promotion staff, will make his head- 
quarters at Dallas, under Leon J. Bam- 
berger, sales promotion head. 

Monroe Greenthal has awarded a leath- 
er traveling case as his prize for the best 
exploitation campaign on “Come and Get 
It” to Ed Gallner, veteran UA exploita- 
tion man at Canton, O. . . . R. K. Hawkin- 
son, Latin American division manager for 
RKO, returned this week from an inspec- 
tion tour of Cuba and Mexico . . . Beulah 
Livingston, in charge of feature publicity 
for Universal, is on another one of her ad- 
vance tours to eastern cities in behalf of 
“Top of the Town” . . . Charles Reagan, 
western division sales head for Paramount, 
is vacationing at Honolulu. 

On the boats: When the Queen Mary 
sails for England April 7 Sidney R. Kent, 
Walter J. Hutchinson and Morris Good- 
man, Republic’s foreign manager, will be 
aboard . . . On the Aquitania, England- 
ward, are Percy and Mrs. Phillipson of 
London. He’s president of General Regis- 
ter Corp. . . . Leslie Whalen of 20th Cen- 
tury-Fox is aboard the Conte di Savoia to 
attend the company’s foreign convention 
to be held in Paris next month. 

Maurice Grad, director of sales promo- 
tion for Columbia, is on a two-week va- 

(Continued on page 20-A) 


Paramount Air Show 
Is No Trade Threat 


Decision Reserved on 
Injunction Plea 

New York — Justice Hammer of the 
New York supreme court reserved 
decision Thursday on the motion by 
Harry Brandt, ITOA head and hide- 
pendent chain operator, and opera- 
tors of 33 other local independent 
houses, for an injunction to restrain 
the Loew’s circuit from continuing 
the playdate division of the week into 
five and two days. 

At the same time, attorneys for the 
major companies denied that con- 
tracts with the circuit provided for 
runs of four and three days, or for 
any other length of run. 


EQUITY ASS'N NAMES 
TICKET OF OFFICERS 

New York — The regular ticket for offi- 
cers and councillors of Actors’ Equity Assn, 
prepared by the nominating committee, is 
as follow: Frank Gillmore, president; Os- 
good Perkins, first vice-president: Florence 
Reed, secend vice-president; Arthur Byron, 
third vice-president; Peggy Wood, fourth 
vice-president: Paul Dullzel, treasurer, and 
Leo Curley, recording secretary. All are 
candidates for a three-year term and are 
at present in office. 

Nominations for five-year terms as coun- 
cillors are: Glenn Anders, Franklyn Fox, 
William Gaxton, Walter N. Greaza, Louis 
Jean Heydt, Ben Lackland, Burgess Mere- 
dith, Claudia Morgan, Edith Van Cleave 
and Richard Whorf. Replacements to fill 
unexpired terms are Clifton Webb, to serve 
until 1939, and Mary Morris to serve until 
1940. 


JUNGLE FILM SUIT 

DEFENSE TO APPEAL 

New York — An appeal will be taken 
from the damage suit awarded Frederick 
B. Patterson, who charged Century Prod., 
Inc., Samuel Cummins, Empire Labora- 
tories, Inc., Richard Fidler and the Bob-Ed 
Theatre Corp. with plagiarism of “Shoot- 
ing Big Game With a Camera.” Applica- 
tion for a stay of an accounting of the 
profits and damages will be made pending 
the appeal, Henry Pearlman, counsel for 
the defendants, said. 

Federal Judge Vincent L. Leibell ruled 
that the defendants had pirated part of 
Patterson’s film and incorporated it in a 
picture called “The Jungle Killer,” which 
was produced by Cummins’ company. Cen- 
tury Productions. 


New York — “Paramount on Parade,” the 
first series of nationwide radio broadcasts 
sponsored by a major film company and 
originating from its studio, will have to 
improve appreciably if it is to keep poten- 
tial motion picture patrons at home. 

That was the impression gained by this 
reviewer last Sunday when the first pro- 
gram of the series came over the NBC 
network from Paramount’s Hollywood film 
factory. 

Below Average Stuff 
Allowing for slight delays and some con- 
fusion in getting started and in locating 
the players, the broadcast was in no way 
outstanding and in point of humor or 
originality was below the standard set by 
the average Sunday entertainment dished 
out by the major networks. 

Shirley Ross, singing “Sweet Is the Word 
for You” from her picture “Waikiki Wed- 
ding,” was the high spot of the program, 
no doubt intended as a strong plug for the 
picture, which is a current release. The 
cross patter between Lynne Overman and 
Mary Carlisle, who will appear through- 
out the series, was nonsensical enough to 
elicit a few laughs, while Phil Harris, con- 
ducting his orchestra and introducing a 
few specialists from “Turn Off the Moon,” 
provided several melodious interludes. 

Dedicated to Exhibitors 
The series is dedicated, according to the 
announcer, “to the exhibitors throughout 
the country,” probably as a sop to the 
showmen who have been objecting mili- 
tantly against the appearance of film stars 
on air programs. 

The broadcast emanated from the stu- 
dios in Hollywood at 9 a. m., was heard 
in the Rocky Mountain region at 10 a. m., 
in Chicago at 11 a. m., and was received 
in New York and other eastern points at 
noon. The same time schedule will be 
maintained for the series. 

“Paramount on Parade” is being pro- 
duced by Boris Morros, Paramount’s stu- 
dio music director, under the supervision 
of C. J. Dunphy, studio publicity and ad- 
vertising head. Dunphy caught the initial 
program in New York. 

— D. R. 


Plan Indefinite Run 
The NBC program department this week 
informed Boxoffice that “Paramount on 
Parade” is scheduled to run “indefinitely” 
each Sunday, over the NBC red network, 
“until they find something better to take 
its place.” 


“WHITE HORSE INN" CLOSES 
New York — Following a six-months’ run 
at the Center Theatre here, the stage spec- 
tacle, “White Horse Inn,” which was pro- 
duced by Lawrence Rivers, Inc., with the 
backing of Warner Bros., closed on April 3. 


BOXOFFICE :: April 3, 1937. 


19 


''Amphitryon" Bows Anew 
to Gotham Anti-Nazi Ire 


New York — For the second time in six 
months sponsors of the film "Amphitryon” 
have been compelled to abandon its exhi- 
bition. On Wednesday the picture was 
withdrawn from the Belmont, off Broad- 
way. after a run of a week. The cancella- 
tion was brought about by the owners of 
the theatre after an extensive picketing 
campaign and an appeal by the Joint Boy- 
cott Council of the American Jewish Con- 
gress. The same group caused the pic- 
ture to be withdrawn from its scheduled 
engagement at the 55th St. Playhouse here 
last October. 

The film, which received many compli- 
mentary reviews from the critics here, is 
headed for oblivion, so far as another at- 
tempt at a New York City showing is con- 
cerned. Dave Brill, who has American dis- 
tributing rights to “Amphitryon,” said he 
would retire it “gracefully.” 

The Joint Boycott Council has opposed 
the film on the grounds that German fi- 
nancial interests were behind its produc- 
tion. For its showing at the Belmont, Brill 
leased the theatre from S. S. Krellberg, 
giving a two-week deposit. Krellberg re- 
turned half of the deposit and cancelled 
the lease. 


SUNDAY SHOWS OKAYED 

Oakland. Md. — A popular vote of three 
to one legalized the showing of Sunday 
films here. 


SKOURAS STAFF IS 

MATCH FOR MISHAPS 

New York— Alertness on the part of the 
personnel at three local Skouras theatres 
prevented a series of incidents which might 
have caused panic or embarrassment. 

Howard Stewart, an usher at the circuit’s 
Valentine in the Bronx, discovered a fire 
in a room above the theatre, turned in an 
alarm and extinguished the blaze before 
the firemen arrived. He was awarded a 
$25 bonus for this act. 

An audience at the Capitol, Jersey City, 
on the verge of bedlam when someone in 
the balcony shouted "fire,” was brought 
under control by Manager A. Unger and 
his staff of usherettes. The girls threw 
open the exit doors and Unger reassured 
the audience from the stage. 

When an unexpected “break” in a film 
at the Riverside showed signs of causing 
an uncomfortable feeling in the audience, 
Alfred Simon, chief of service, and one of 
his staff began distributing giveaway mag- 
azines, thus diverting the attention of the 
patrons. 


Picketing Curb 

Trenton. N. J. — Picketing at a place of 
business where no strike is in progress is 
unlawful, the court of errors and appeals 
here has held. 


BUFFALO 

^HE Variety Club will give a testimonial 
dinner on April 12, in honor of Thomas 
J. Walsh, who has resigned as local mana- 
ger of RKO to join the Comerford circuit 
with headquarters at Scranton, Pa., and 
for Charles Boasberg, who has been trans- 
ferred from salesman in the Syracuse dis- 
trict to fill Walsh’s place. The arrange- 
ment committee includes Sydney Samson, 
Nicholas Basil, E. K. O’Shea, Elmer Lux 
and George Smith of Syracuse. 

Many exhibitors and film men are tak- 
ing extended trips. Among the travelers 
from western New York are Mr. and Mrs. 
R. E. Crabill. the former district manager 
of Warner Bros, at Jamestown, who are 
touring Nassau and Cuba; Chester Fenves- 
sy of the Strand, Madison, who is steam- 
ing toward the West Indies and South 
America; George Gammel, who is return- 
ing from a cruise. 

Art Woodward, booker at Paramount, 
who has been seriously ill at the General 
Hospital, is improving but it probably will 
be some time before he is fully restored 
to health. 

Improvements continue among the thea- 
tres, each week seeing some new perma- 
nent feature added. The Palace at James- 
town has a new sound system; the Ohman 
at Lyon has been renovated, as has the 
Regent at Syracuse, a Kallet house; the 
Avon at Boonville has been improved; also 
the Grand at Westfield which has a new 
marquee. 

The Hippodrome at Little Falls has re- 
opened under the management of Nick 
Kaufman as a Schine house. This house 
has been closed for some time. Among the 
other changes: Lloyd Kreamer and Dan 
Rogers are the new owners of the Andover 
at Andover: W. L. Nevinger has taken over 
the Artistic in Buffalo; Stephen Adams 
is the new owner of the Del Rio at Fal- 
coner; Norris Slotnick has taken over the 
Oriskany Falls house. 


Roush New Shorts Head 

New York — Leslie Roush is now in 
charge of the production of Paramount 
shorts in the east, succeeding Fred Waller, 
who resigned last week. Roush, associated 
with Paramount the past ten years, is 
scheduled to produce 15 Headliners, 13 
Paragraphics and 12 Pictorials for the new 
season. 


East and west coast premieres of 
“Lost Horizon” feature dazzling elec- 
trical displays to draw the thousands 
eager to see Columbia’s screen version 
of James Hilton’s best seller. Mov- 
ing rays of light verging toward the 
letters, “Lost Horizon” deft), make 
an effective marquee sigri for the 
Globe Theatre, New York, while the 
Four Star Theatre in Hollywood uses 
a huge cutout of Ronald Colman 
above painted banners on which spot- 
lights are constantly playing. 



BOXOFFICE :: April 3. 1937. 


Color Films and Games 
Popular, Surveq Shows 


NEW YORK 


(Continued from page 19) 

cation . . . Sam Rosen and A1 Reid of the 
Si Fabian circuit have returned from trop- 
ical resorts . . . Charles Stern has for- 
gotten all about Miami . . . Nicholas M. 
Schenck and Leopold Friedman are back 
from the coast . . . Miami has taken hold 
of Harry Gold . . . Nellie Witting, secre- 
tary to Norton V. Ritchey, is en route from 
Ecuador to Gotham and Monogram’s for- 
eign department. 

Ned E. Depinet, who proudly points to 
Erie, Pa., as his birthplace, was honored 
at a luncheon at the Hotel Woodstock 
Thursday night when the Erie Club came 
to town to commemorate the thirtieth an- 
niversary of the event. 

Harry M. Warner has sold his 38-acre 
estate at Greenwich, Conn. It was known 
as Warfield and included large stables 
completely equipped for the training of 
horses. 

Frank White, formerly treasurer and 
business manager of the magazines News- 
Week and Stage, has been elected treas- 
urer of the Columbia Broadcasting Sys- 
tem, succeeding M. R. Runyon, who will 
henceforth devote all his time to general 
executive work. 

Europe-bound this week were Paul Lukas 
and Walter Gould, assistant to Arthur W. 
Kelly, in charge of UA foreign distribu- 
tion . . . Back to home bailiwicks after at- 
tending the premiere of “Silent Barriers” 
at the Criterion are the following GB 
branch managers: Carl Goe, Albany; Ben 
Rogers, New Haven; Joe Kaliski, Washing- 
ton; John Scully, Boston, and Herb Given, 
Philadelphia. 

According to the company’s Belgian dis- 
tributors, Columbia’s “Lost Horizon’’ won 
Belgium’s highest motion picture award, 
the Prix du Cinema medal for 1936-37. 

Ben Serkowich, liaison officer between 
the public and the Capitol, sent bottles 
of a beverage called May Wine to the 
male critics who said so many nice things 
about “Maytime” . . . The premiere of “Ele- 
phant Boy” at the Rialto was dropped back 
from its scheduled Monday opening to 
Thursday . . . Lillian Nadel, publicity agent 
for the house, has also taken over the 
press work for the Filmarte. 

Nino Martini says au revoir to the air- 
waves Wednesday night, April 7, when he 
sings selections from “The Gay Desperado’’ 
over the Columbia network. He leaves the 
series for an extended concert tour, and 
Lily Pons starts her radio series April 14 
on the same hour. The broadcasts aere 
from New York. 

Robert Sinclair, one of Broadway’s bet- 
ter directors, has finally capitulated to a 
Hollywood offer and will direct films for 
Selznick International. The contract was 
signed last week. He leaves for Hollywood 
as soon as he completes his work on “Babes 
in Arms,” which is scheduled for April 13 
opening. Sinclair directed most of Max 
Gordon’s Broadway successes. 

Spring comes to West 56th St.: “With 
(Continued on page 20-C) 


Trade Practices 


(Continued from page 17) 

have been informed by exhibitor members 
or clients of such a notification on their 
part by Law. 

ITO Lodged Complaint 

The ITO some months ago lodged a com- 
plaint with the Department of Justice in 
Washington on behalf of local independent 
showmen charging that they were being 
discriminated against in booking and in 
film rental charges. The very nature of 
Law’s arrival in southern California and 
the under-cover manner in which he is 
conducting his survey, without the fanfare 
and attendant ballyhoo which customarily 
accompanies such investigations, has led 
local film folk generally to concede that 
he means business, and that fireworks may 
shortly ensue. 

RKO Profits Near 
Million in 60 Days 

New York — RKO’s net profits for first 
two months of 1937 were $714,000 as com- 
pared with $68,350 for the same period of 
1936 and the consolidated net earnings 
of $2,485,000 for all of last year. Federal 
Judge William Bondy was informed Thurs- 
day. 

The information was disclosed when the 
Irving Trust Co. as trustee, and its at- 
torneys, applied for interim allowance of 
$145,000 for services in the RKO reor- 
ganization proceedings. 'The court re- 
served decision on the application. 

Counsel for the independent stockhold- 
ers’ committee that had opposed any al- 
lowance until the reorganization plan is 
approved agreed on Thursday with Judge 
Bondy that while the petitioners performed 
“splendid services” in the proceedings the 
amount asked as the stage of action was 
too large. Judge Bondy said that he would 
allow “a small sum” on account. 

The same counsel called the court’s at- 
tention to the fact that the attorneys al- 
ready have received $290,000 and the trus- 
tee $150,000 in a little more than four 
years of litigation. 


IRWIN BRANCH OPENING 

New York — Lou Irwin, Inc., theatrical 
representatives, will have an official op- 
ening of its Hollywood branch on April 15. 
Lou Irwin, who will be in charge of the 
west coast office, leaves for Hollywood 
early next week. 


New York — That the public demand for 
color features is probably greater than 
exhibitors or producers realize, that audi- 
ence games are still popular and single bill 
advocates are still outnumbered but seem 
to be making gains are among the high- 
lights of the answers received to a ques- 
tionnaire appearing in a recent issue of 
Loew’s Movie-Goer, circuit fan magazine 
giveaway. 

Letters From 100,000 Fans 

Loew’s offered a few trips to Bermuda 
for the “most intelligent” replies and re- 
ceived what it estimates as the opinions 
of 100,000 film patrons in the New York 
metropolitan area, on a basis of a month- 
ly circulation of close to 400,000 magazines 
at its theatres here. 

According to Oscar A. DcK)b, advertising 
director for Loew’s, the most interesting 
comment was the result of the query, 
“Have you any suggestion to make for the 
improvement of motion pictures as a 
whole?” This brought a response indica- 
tive of the growing interest in color in 
pictures. 

The replies to the question concerning 
single or double feature programs showed 
the majority favoring a two and a half 
to three and a half hour show. 

Audience Game Vote Tied 

The vote on audience games was evenly 
divided, with single-feature adherents defi- 
nitely against them. The selection of the 
“ten best” pictures corresponds closely to 
the choices already made by critics and 
other polls, Doob’s statement says. 

Women in the 40 to 60 age group advo- 
cated cessation of crime and gangster film, 
while “love romances” were the overwhelm- 
ing favorite among the “type” pictures. 

The names most frequently mentioned as 
those audiences would like to see in star 
roles were James Stewart, Tyrone Power, 
Martha Raye, Margaret Lindsay, Gail Pat- 
rick, Isabel Jewell and Shirley Ross. Clark 
Gable leads the “favorite film stars” list 
with Robert Taylor a close second. 

Van Dyke Leads Directors 

Keen public interest was evidenced in 
film directors. W. S. Van Dyke led in this 
division comfortably, with Frank Capra 
and Cecil B. DeMille next. Many mistook 
Adolph Zukor for a director. 

Garbo is still tops among the favorite 
feminine stars. Up near the top is Myrna 
Loy, with Norman Shearer following close- 
ly. 

Over 90 per cent of those who returned 
the questionnaires indicated their age as 
“21 to 40,” and Doob estimates that 60 per 
cent of the replies came from women. 


GETS "JENNY” RIGHTS 
New York — Arthur Sanchez of the 
Trans-Oceanic Film Export Co. has ac- 
quired American distribution rights to the 
French dialogue film, “Jenny,” featuring 
Francoise Rosay. 


BOXOFFICE :: April 3. 1937. 


20-A 



^EANNA DURBIN stopped work on Film- 
row Wednesday. The little star and her 
manager, Jack Sherill, dropped in on Joe 
Engel, manager of the Philly Universal 
exchange, and posed for pictures. 

What loere Lew Shlifer and Nucky Beck- 
ett arguing about so heatedly the other 
p. m.? 

Warren Conner. Erpi Philadelphia dis- 
trict sales representative, returned to ac- 
tive duty Tuesday after an absence of six 
weeks during which he underwent a ma- 
jor operation. 

Things miist be picking up out in West 
Philly . . . Lou Siegel is sporting a brand 
new car. 

The boy friend of pretty Evelyn Haw- 
kins. Dennis Games stenog, almost caused 
a strike scare the other day. He kept 
pacing up and down in front of the Dennis 
office until reports went out that he was 
picketing the place. Evelyn had a tough 
time explaining. 

Al Davis is the new manager at the Ger- 
mantown Band Box. 

Len Edelson announced that he expects 
to reopen his Colonial Theatre within the 
next three weeks. It was pretty badly 
damaged by fire last month. 

Thomas Lark of Horlachers was operat- 
ed on the other day at the Taylor Merno- 
rial Hospital. Everybody is pulling for him 
to get better soon. 

Dave Molliver is planning to move his 
premium office to a new location. 

Charles Segall is back from a tivo 
months’ sojourn in Florida looking like a 
million bucks. 

The formal dinner dance planned for 
April 4 by the Variety Club has been post- 
poned to April 25. The club distributed 
nearly 300 baskets over the Passover. Er- 
win M. Charlae and Mrs. Lee Biben were 
in charge of the distribution. 

Oscar Neufeld is nursing a couple of in- 
jured fingers. Better get a new manicurist, 
Oscar. 

Abe Einstein of Warner Bros, has been 
appointed a member of the publicity com- 
mittee for the united campaign. 

Harry Weiner. Columbia Pictures district 
manager, left on a three-weeks’ auto tour 
Thursday. 

A meeting of the Will Rogers Memorial 
committee was held Friday at the Bellevue- 
Stratford Hotel. Metro’s Bob Lynch is 
chairman. 

Quality Premiums is plaiining a trade 
show to start April 12. 


Stokowski Visits 

Philadelphia — Leopold Stokowski, leader 
of the Philadelphia orchestra and newest 
of the Hollywood entries, arrived in Philly 
last week with Deanna Durbin to make 
about half the sound track for the new 
Universal picture starring the pair, “One 
Hundred Men and a Girl.” 


SKOURAS CIRCUIT 

SHIFTS MANAGERS 

New York — Managerial changes in the 
metropolitan Skouras Theatres circuit were 
announced this week as follows: 

Bob Goodfried, formerly assistant man- 
ager of the Crotona, has been advanced 
to manager of the Monticello in Jersey 
City, N. J. Harry Knoblauch, from Nyack, 
has been appointed supervisor of the cir- 
cuit’s Ossining, N. Y., houses. Nick Kerry, 
a newcomer, has been put in charge of the 
Rockland, Nyack, N. Y. 

Sturges Perry, former assistant at the 
Westwood, has been promoted to manager 
of the Broadway in Haverstraw. Bill Bol- 
ger is acting as manager at the recently 
acquired Bronxville. 

Lou Turchen, formerly of the Academy 
of Music staff, has been made assistant to 
Paul Hamilton at the Blenheim. Ted Rodis 
has resumed the assistant manager’s post 
at the Grand, Astoria, L. I. Mitchell Prof- 
fitt. former doorman at the Riyerside, has 
been made assistant manager at the Nemo. 

George Posner, former head of the serv- 
ice staff at the Riveria, has been promoted 
to assistant at the Liberty. Tom Burns, 
with a similar post at the State, Jersey 
City, is now assistant to Al Unger at the 
Capitol, same city. Fred Bartholdi has 
been made assistant at the Crotona, Bronx. 


NORMA SHEARER NOT 
"O'HARA" CANDIDATE 

New York — Norma Shearer’s decision 
not to play the role of Scarlett O’Hara 
in “Gone With the Wind” for David O. 
Selznick brought forth statements from 
both parties here this week. Miss Shearer 
said that “other plans which I cannot di- 
vulge at this time preclude my giving the 
idea any further consideration.” Selznick, 
regretting her decision, said “Miss Shearer 
has made other arrangements, and we are 
continuing the search begun several 
months ago, and never interrupted, for an 
unknown or comparatively unknown, ac- 
tress for the part.” 

GOLDWYN AHEAD ON 
"POLO" SANS DOUG 

Hollywood — Douglas Fairbanks has sold 
his interest in the forthcoming “Adven- 
tures of Marco Polo,” which he had plan- 
ned in collaboration with Samuel Gold- 
wyn. Goldwyn, who now becomes the sole 
producer, plans to start “Marco Polo” 
about July 1 with Gary Cooper in the title 
role. Robert E. Sherwood has written the 
screenplay from the original outline by 
Fairbanks who had, at one time, planned 
it as a starring vehicle for himself. 


Drive for Skouras 

New York — On the occasion of the birth- 
day of George P. Skouras, which falls on 
April 23, the personnel of the Skouras 
Theatre circuit of Greater New York, which 
he heads, has set aside the weeks of April 
18 to May 1 toward making theatre receipts 
for the period exceed those for the same 
period last year. 



^HIS tired town still chatters vigorously 

about the fun it had at that Variety 
cruise (on dry land) to Ireland. Thank 
Doc Prank Shyne who sired and gave birth 
to that wild ride to Kilarny. 

Day Tuttle is home from a Hollywood 
sojourn where, he reports, our Eddie Mel- 
cher is doing nicely on the RKO writing 
staff . . . another returning coast visitor 
is Brownie, head of the Metro newsreelers 
here . . . Harold Weinberger recites that 
his first assignment was aiding the direc- 
tor of "Night Must Fall.” 

Hardie Meakin pulled a smart one when 
he induced Katharine Hepburn to let him 
throw a party for her and thus gather in 
lots of space for “Quality Street.” 

Home from New York is our handsome 
Sam Galanty . . . From Florida come re- 
ports that the Carter Barrens are having 
themselves a time. 

Hunter Perry, Virginia’s smart exhibit- 
tor, was a weekender here. With Perry 
was his Charlottesville city manager, Ed 
Harris, who we still think has the finest 
brogue in all Dixie . . . Eddie Plohn, in- 
sists his boss Leonard Bergman, “has no 
bite” and with this we agree. 

Andy Kelly has been made an honorary 
member of the newly organized Burlesque 
Critics Association. 

Eddie Carrier, who tours the country 
with Metro’s traveling studio, popped in 
over the weekend to plan with Ray Bell 
for a Washington visit of his itinerant 
camera crew. 

Bert Granoff, local lad who made good, 
has been booked for a starring spot on the 
Earle stage, where he got his first start, 
for the tveek of April 2. 

Baltimore’s Fred Greenway made one of 
his few visits here. 

Torn Clarke made a flying trip to Miami 
where he bumped into vacationing brother 
Jim whom he didn’t intend to run into. 

Norman Pyle was host to an elegant 
party preceding a private screening of 
“Good Earth” . . . George Cukor was guest 
for a day. 

The Loew’s Boys Band provided music 
for the annual White House Easter Egg 
Rolling. 

Frank La Falce is eating his Easter Eggs 
in his Newark home. 

The Palace Theatre, Angie Ratto reports, 
has installed new RCA sound equipment. 

On March 13 the Willie Wilcox’ were 
wedded Forty Years. 

Jack Bryan looks optimistically to the 
close of Paramount’s ad-selling drive, feel- 
ing that he’ll wind up right in the gelt. 

Cameramen Hugo Johnson of Para- 
mount’s crew and Universal’s Jimmy Lyons 
have returned from their Presidential 
junket to Warm Springs, Georgia. 

Jack Garrison’s Belasco is operating 
again after a week’s darkness. 


20-B 


BOXOFTICE :: April 3, 1937. 


NEW YORK 

(Continued from page 20- A) 

Jimmy Ritz already en route to Hollywood, 
the other two members of that anticsome 
trio, Harry and Jimmy, will follow at the 
end of the week . . . George S. Kaufman- 
first for a double O of his “You Can’t Take 
It With You’’ in Chicago and then for 
three months of Hollywood . . . It’s a vaca- 
tion abroad for Edmund Lowe, via the file 
de France . . . Shopping and shows for 
Ketti Gallian . . . The Towers at the Wal- 
dorf have Fritz Lang. 

Morton Sellner, formerly with Pox and 
UA, has been appointed director of adver- 
tising for Astor Pictures . . . “Bests” from 
the Columbia College year book: Picture: 
“Mr. Deeds Goes to Town.” Play: “Tova- 
rich.” Song: “I’ve Got You Under My 
Skin.” Actor: Charles Laughton. Stage 
Actor: Leslie Howard. Stage Actress: Kath- 
arine Cornell. Topic of Conversation: Sex 
. . . Dancing on ice as well as a floor show 
on skates is attracting raves for Wash- 
ington’s Shoreham Hotel. Sam Shayon 
of Panchon & Marco’s office here handled 
the deal. 

Now do we know how Dashiell Hammett 
gets off those zippy “Thin Man” stories? 
Damage allegedly done by beer, hard li- 
quor and cigarettes to the furnishings of 
a house leased to Hammett in Princeton, 
N. J., is the subject of litigation instituted 
by the landlord. 

The controversy over the withdrawal of 
“Amphitryon” here brings to mind H. I. 
Phillips’ quip in the New York Sun: “The 
Nazi government now controls the German 
movie industry. Well, those German pic- 
tures were too heavy for individuals to 
handle anyhow” . . . Condor Pictures has 
leased space in the Empire Trust Bldg. . . . 
Louis A. Solomon, film importer, has taken 
an office in the RKO Bldg. 

No relation: Edwin C. Hill, former 
Movietone News commentator, goes back 
to his own air program April 5 . . . Blair 
Hill has resigned from Dictograph Prod- 
ucts Co. to publish Hearing Aid News. 

The controversy over the withdrawal of 
Club at the Alvin, the first Frolic in three 
years, netted $5,300 . . .Harold Rodner 
and A. H. Schwartz were in Saranac over 
the weekend, discussing details for a new 
operating room at the Will Rogers Memor- 
ial Hospital. 

Joseph Bernhard, general manager of 
Warner Bros, theatre circuit, was notified 
before sailing on the Paris for Europe Sat- 
urday, that Governor Earle of Pennsyl- 
vania had appointed him to the commit- 
tee arranging the celebration of the 150th 
anniversary of the adoption of the Consti- 
tution. 


Date for Hearing 

Atlantic City, N. J.— Federal Referee 
Robert E. Steedle has set April 20 for re- 
sumption of the William Pox bankruptcy 
examinations here. Hearings were orig- 
inally scheduled for March 31, but Steedle 
asked postponement because of the delay 
in decisions on federal court matters which 
involve Pox and affect certain phases of 
the examination here. 


THEATRE MOVES IN 

NEW YORK AREA 

New York — Harry Brandt has taken 
over the Folk Theatre at 12th St. and 
Second Ave., Manhattan, and has renamed 
it the Century, making the 77th unit in 
his fast growing circuit. 

The Zenith, newest in the Leff-Myers 
chain, at 170th St. and Jerome Ave., Bronx, 
will open its doors April 15. There are 600 
seats. The same circuit has taken over the 
Radio, in the Bronx, from M. Shane. 

Ed Spiegel has closed the Parkway in 
the Bronx. 

The Highland, Highland, N. J., has been 
acquired by William L. Berman. It was 
formerly run by Robert Horowitz. 

The 242-seat newsreel house going up in 
the Grand Central Terminal will open 
May 3. 

Friday night saw the opening of two 
theatres. The Schuyler, a new 600-seat 
theatre at 84th St. and Columbus Ave., 
Manhattan, got under way under the joint 
sponsorship of Ben Knoble, William Yost 
and John Bolte. The inaugural program 
consisted of a single feature, a policy the 
management plans to maintain indefinite- 
ly. 

On the same evening. Springer & Cocalis 
reopened the Loyal at Washington Heights, 
formerly known as the Majestic. Seating 
capacity has been reduced from 1,500 to 
800. The policy is double features. 


POCAHONTAS THEATRE 
CONCURS WITH UNION 

Richmond, Va. — A step toward unioniza- 
tion of all theatres in Mercer, McDowell, 
Wyoming, Tazewell, Bland, Raleigh and 
Giles counties was made when the Palace 
Theatre of Pocahontas, Va., signed con- 
tracts with the lATSE, an AFL affiliate. 

Terms, as announced by Harris Boome, 
union representative, provide for a 20 per 
cent wage increase and time and a half 
for employment on Sunday. 


GRAINGER ON COAST 
Hollywood — J. R. Grainger, Universal's 
general sales manager, arrived here late 
this week for conferences with Charles R. 
Rogers on the company’s 1937-38 feature 
schedule. 


RICHMOND 

QN April 26 Mrs. Jean Woodson Koenig, 
cashier at the Byrd, will celebrate her 
25th anniversary in the boxoffices of Rich- 
mond theatres. She was a familiar figure 
at the old Rex. the Victor, the Odeon, and 
other playhouses of the silent days. She 
has been at the Byrd a little over two 
years. 

Allen Sparrow of Loew’s played host for 
a few hours last week to George Jones and 
Harry Berstein who ran down to Norfolk 
from Richmond to take a look at Spar- 
row’s show and to eat hot panned crab 
meat. 

For the first time in several years, Rich- 
mond is listening to organists in two thea- 
tres. Bill Dalton, for three years at Loew’s, 
opened at the Byrd on Easter Monday. 
Harvey Hammond, formerly at Loew’s in 
Baltimore, has been officiating at the local 
Loew organ for the past month. 

Jack Goldstein, with Columbia, in town 
for a few days ahead of “Top of the 
Town.” 

Charles Findley, making a good will tour 
for “March of Time,” was in Richmond 
just long enough to contact the papers and 
theatres 


COMMUNITY HONORS 

JAMES M. GRAVER 

Willow Grove, Pa. — James Maurice 
Graver, manager of Warner’s Grove Thea- 
tre here, has been awarded the “Disting- 
uished Citizens Award” for “outstanding 
service to the community.” 

The presentation was made by Comman- 
der James White, of the Liberty Post No. 
308, American Legion. The award is made 
each year by the Legion post to the citi- 
zen of Willow Groves who does the most 
for the community. 


SEEK THEATRE BANDIT 
New York — Queens police were this week 
on the lookout for the lone bandit who 
held up the Merrick Theatre, Jamaica, 
L. I., and escaped with a reported $700. 
Charles Sherrin, the assistant manager, 
was accosted by the thug while prepar- 
ing to take the money to the bank Monday. 


HEADQUARTERS FOR EXHIBITORS WHEN IN BOSTON 

niVVn d II 455 Columbus Ave. 

1 nXl dim V ¥ Boston, Mass. 

BETWEEN DARTMOUTH STREET & MASSACHUSETTS AVENUE 

Six minutes’ walk from film district 

Three minutes from ali Back Bay Stations. Elevated bus line by door. 

Transfers to all parts of Boston and suburbs. 

150 ROOMS, ALL WITH BATH 

Suites for families of four; parlor, two bedrooms, bath — $4.00, $5.00, $6.00 a day. 
Double rooms — $2.50, $3.00, $3.50, $4.00 a day Sinjrie rooms — $2.00, $2.50 a day 

SPECIAL WEEKLY RATES 

Garage nearby — Cars called for and delivered. Rate 50c for 24 hours. 

Excellent New England Food Served in the Savoy Cafe 

Club Breakfast 15c to 65c Also a la earte menu 

Luneheons 25e to 5®c No IJcense Dining Room 

Dinners 50c, ISc, $1.00 No room service charge 

GEORGE E. CLARK, Manager 


BOXOFFICE April 3. 1937. 


20-C 


JUST OFF THE PRESS! 



Weighs over 6 lbs. 

Contains nearly 1,300 pages. 
Beautifully hound. 


Free 

To Subscribers 
of 

THE FILM DAILY 


Your Check for $10.00 
Will Bring You This 

COMPLETE SERVICE 


THE FILM DAILY 
Every day except Sunday, 
covering the news of the 
industry; reviews of fea- 
tures and short subjects 
equipment; a publication 
every exhibitor needs. 

SHORT SUBJECT 
QUARTERLIES 
Four times a year; an issue 
devoted exclusively to 
Short Subjects, giving re- 
views, programs, exploita- 
tion ideas, in fact, every- 
thing about shorts. 


DIRECTOR'S ANNUAL & 
PRODUCTION GUIDE 
Every June — A volume de- 
voted to Production plans, 
activities and credits. 

FILM DAILY YEAR BOOK 
Filmdom's Recognized Book 
of Reference. Nearly thir- 
teen hundred pages cover- 
ing every branch of the 
industry. 


THE 1937 

FILM DAILY 

YEAR BOOK 

of 

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★ 

The largest and most comprehensive volume in the long series of 
Film Daily Year Books is now being distributed to paid subscrib- 
ers of The Film Daily. The 1937 book, 19th edition, contains nearly 
1,300 pages of valuable reference material. Among the many items 
of interest are included: PICTURES — 16,170 titles of features re- 
leased since 1915 showing distributors and Film Daily review 
dates; Features released during 1936 with casts and credits; Fea- 
tures and short subject series released during 1936, arranged by 
distributing companies; serials released since 1920 showing stars, 
directors and years of release; a list of features imported from for- 
eign countries during 1936; a compilation showing producers and 
distributors of short subject series. PERSONNEL — Names, addresses, 
telephone numbers, cable addresses, officers, department heads 
and boards of directors of important film companies; another sec- 
tion with the addresses and manpower affiliated with studios and 
production organizations; Officers and directors of clubs, guilds 
and organizations associated with the motion picture industry. 
PERSONALITIES— The 1935 and 1936 work of 3,124 players, 218 
producers, associate producers and supervisors; 281 directors; 809 
authors; 635 screenplay writers; 181 cameramen; 196 film editors; 
152 music composers and supervisors; and 27 dance directors. 
LISTS — A complete equipment Buying Guide; feature producers, 
short subject producers, cartoon producers, industrial producers, 
newsreel, theatre supply dealers, laboratories, color processes, 
trailers, insurance brokers, projection rooms, agents and man- 
agers, play and story brokers exchanges (including names of 
managers and product handled). THEATRES — Complete list of 
theatres in the United States and Canada arranged by state and 
provinces; separate list of circuits with four or more theatres. 
FINANCIAL — Summaries of all motion picture companies whose 
stocks are listed on financial markets. FOREIGN — Exporters and 
importers; outlook for 1937; international survey of film markets. 
EXPLOITATION — Complete manual of tested exploitation stunts; 
showman's calendar. AGENTS' TELEPHONES of players, directors 
and writers. LEGAL — Court decisions of 1936 compiled and di- 
gested by Herbert T. Silverberg. BIRTHDAYS AND BIRTHPLACES 
of important film folk, and 1,001 other items of interest. 

j- 

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- eno"^" ■ ' a pararno“"[^ii^ 
io p'^y “ 


WAIKIKI WEDDING 

Proves a Box-OKice Lolu from 
Honololu! ... New high gross records 
everywhere it has opened.^, and 

holdovers indicated all along the line. 


APRIL 10, 1937 

VOL. 30 ifa 20 




Robert Montgomery 
and Rosalind Russell m 
NIGHT MUST FALL with 
Dame May Whitty • Alan 
Marshall •MerleTottenham 
Kathleen Harrison. Produced 
by Hunt Stromberg • Directed by 
Richard Thorpe • Based on the 
astonishing international stage 
success • An M-G-M Picture 


(and so must your house records) 

Because M-'G-M dares again and comes 
through with a thrill-hit! Different! 
Unique! Startling! Nothing to compare 
with it! And remember this: Robert 
Montgomery’s daring, terrifyingly 
brilliant new role will steal dramatic 
acting honors this year! The next BIG 
attraction from Roaring Leo! 



BDXDFFICE 


THE NATIONAL FILM W E E K L T PUBLISHED IN SEVEN SECTIONAL EDITIONS 


Let's See the '^Stretch" 


PUBLISHED WEEKLY BY 

ASSOCIATED 

PUBLICATIONS 

BEN SHLYEN 
Editor-in-chief 
and Publisher 
WM. G. FORMBY 
Editor 

A. L. FINESTONE 
Associate Editor 
JESSE SHLYEN 
Managing Editor 
J. HARRY TOLER 
Modern Theatre Editor 
J. H. GALLAGHER 
Director of Advertising 

Publication Office; 4704 
East 9th St., Kansas City, 
Mo. Phone, Chestnut 7777. 
Ben Shlyen, Publisher. 
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mer, Mgr. Phone, Webster 
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Hollywood Blvd., Ivan 
Spear, Mgr. Phone, Glad- 
stone 1186. SECTIONAL 
OFFICES: BOSTON, 14 

Piedmont St.; PITTS- 
BURGH, 1701 Blvd. of the 
Allies; CLEVELAND; 12805 
Cedar Road; DETROIT, 
2425 Cass Ave.; MINNE- 
APOLIS, 801 Wesley Tem- 
t pie Bldg.; DALLAS, 210 S. 

I Harwood; ATLANTA, 162 
j Walton St.; SAN PRAN- 
! CISCO, Golden Gate Bldg. 

, 10c Per Copy. Per Tear $2. 
i Foreign $5 

i Entered as Second Class 
matter at the Postoffice at 
Kansas City, Mo., under 
1 Act of March 3, 1879. 



In his 15th annual report to the board of 
directors of the MPPDA Will H. Hays entered a 
plea for self-regulation of the industry's internal 
affairs involving exhibitor-distributor relations. 
Said Mr. Hays: 

"There is enough elasticity in the trade 
structure of the industry and enough men of good 
will within it — exhibitors, distributors and pro- 
ducers — to solve through self-regulation all its 
trade problems that exist or may arise from time 
to time." 

Mr. Hays is absolutely right — there is 
enough elasticity and there are enough men of 
good -will; but so far none in the production-dis- 
tribution end of this business has come forward 
to give enough "stretch" to stop the cries for reg- 
ulation from without. No sane thinking person 
wants to see this business placed in the hands 
of governmental agencies; not even those who 
are sponsoring legislative measures that hold 
such dangers, directly or indirectly. But that's the 
way things are headed, unless 

Unless those on the "take" end do some 
"giving" — and more freely, which is the kind of 
elasticity that counts and what self-regulation 
implies. In elastics the "two-way stretch" is su- 
perior to that which pulls only in one direction. 


Senseless Censoirslii|i 

It is strange, indeed, that so many censor- 
ship bills should this year have been placed in 
the hoppers of a number of state legislatures; 
strange in the face of the very definite improve- 
ment in the whoiesomeness of motion pictures 
during the past few years and within the past 
year in particular. 

As noted in the news pages of BOX- 
OFFICE, last issue, 101 of 104 films reviewed 
during the first three months of this year were 
suitable for family showings. Of the three that 
were rated as strictly "Adult" entertainments, two 
were foreign-made. Ninety-seven per cent of the 
films merited "Family" classification — a record 
high-mark and especially noteworthy as com- 
pared with the 87 per cent score of the first 
quarter of 1936. 

The censorship movements are not being 
seriously considered by the colleagues of their 


proponents. They have been advocated alto- 
gether without cause, at least such cause as 
usually tends to provoke censorship measures. 
Obviously there is another motive than "just 
cause" that underlies these censorship proposals. 
Yet the industry needs to do more than merely 
point to its fine record when such matters arise. 
Here is but another instance of how far out of 
hand — and reason — legislation can get. And 
here, again, is but another reason why exhibi- 
tors need to be constantly on the alert — and prop- 
erly organized — to defend their rights and in- 
terests against inimical and indiscriminate legis- 
lation. 


Faux Pass 

Nominated for lifetime membership in the 
Bonehead Club is T. R. Noble Jr. of Oklahoma 
City for his act in presenting the Oklahoma sen- 
ators with passes so big they would be ashamed 
to carry them. A newspaper columnist thought 
this was a clever stunt; but, evidently, he was 
unaware of the trouble senators can be to this 
industry, without such special invitations. 


Static Statistics 

While 18 state legislatures have adjourned, 
27 still are in session with a total of some 290 
measures pending against this industry. In ad- 
dition, approximately 50 bills are in the hopper 
in Congress. All of which makes a lot of work 
for the handful of hard-working exhibitors that 
usually share the brunt of these legislative bat- 
tles. Strong exhibitor organization, both national 
and state, was never more essential than today — 
and, for that matter, tomorrow, for this is "only 
the beginning, folks, only the beginning!" 




FEDERAL AND STATE LEGISUTIVE 
MILLS GRIND DDT INDDSTRY BILLS 


Tax Proposals Form Bulk 
of State Proposals; 
Censorship Next 


The legislative mill is grinding full force 
on measures in Congress and state legis- 
latures involving the motion picture in- 
dustry. With the introduction of a bill in 
the house that would exact a two per cent 
gross receipts tax from exhibitors in the 
District of Columbia: the passage of a bill 
in Kansas providing for a two per cent 
retail sales tax, and a new measure in 
Colorado calling for a two per cent tax on 
admissions, the 1937 legislative balance 
sheet affecting the industry this week 
stands as follows: 

Forty-five measures pending in Congress. 

Approximately 290 bills awaiting action in 
29 legislatures. 

Six bills passed in 19 states where ses- 
sions have adjourned. 

The bulk of the new legislation pro- 
vides for various forms of gross receipts 
taxes, 19 such measure having thus far 
been introduced. Another burdensome form 
of legislation seeks to establish film cen- 
sor boards in eight states. In both cate- 
gories these represent new highs. At pres- 
ent but six states have film censorship. 

“Divorce” Score Even 

The campaign by Allied States Ass’n of 
Motion Picture Exhibitors to compel pro- 
ducers to divest themselves of theatre 
holdings stands at an even score. But one 
state. North Dakota, has passed a “di- 
vorce” measure, and its constitutionality 
has yet to stand a test. Indiana has killed 
a similar bill, while four more are pending 
in California, Ohio, Minnesota and Wis- 
consin. 

The Pettengill-Neely anti-block booking 
measure stands as the most serious of the 
industry reform bills pending in Congress 
following the action by the house immi- 
gration committee Wednesday in tabling 
the Dickstein alien actors bill. 

Among the 45 measures pending in Con- 
gress directly and indirectly affecting the 
industry are the following: 

In the House 

H. R. 1606 — To prevent shipment of articles 
made by per.sons employed more than five days 
per week or six hours per day. Introduced by 
Connery. 

H. J. Res. 17 — Regulating hours and conditions 
of labor to establish minimum wages, prevent 
unfair methods and practices, etc. By Ford. 

H. R. 1 — Federal industrial commission to aid 
unemployment in industry. By Ludlow. 

H. R. 22 — Federal motion picture council; li- 
censing motion pictures to provide for wholesome 
films. By Culkin. 

H. R. 23— Regulation of block booking of mo- 
tion pictures. By Culkin. 

H. R. 30 — Alien actors bill. By Dickstein. 

H. R. 1669 — Regulation of block booking of 
motion pictures. By Pettengill. 

H. R. 2506 — Uniform system of bankruptcy. By 
Wilcox. 

H. R. 2695 — Revision of copyright law (similar 
to Duffy copyright bill). By Moser, 

H. R. 2897 — Voluntary codes relating to fair 
competition, child labor, hours, wages, etc. By 
Lamneck. 

PI. R. 3004 — Copyright law revision. By Bloom. 


Tax-Free Bonds Termed 
"Greatest Tax Evil" 

New York — Permitting the bonds 
of the various divisions of govern- 
ment, federal, state and municipal, 
to go tax-free is the greatest evil 
in the nation’s tax situation, C. C. 
Pettijohn, general counsel of the 
MPPDA, said this week. 


H. J. Res. 194 — Taxing foreign subsidiaries of 
American film companies 50 per cent of income. 
By O'Malley. 

H. R. 4214 — To regulate sales in interstate com- 
merce. By Colmer. 

H. R. 5275 — Revision of copyright law. By 
Daly. 

H. R. 5396 — Repeal of all admission taxes. By 
Peyser. 

H. R. 160 — Investigation charges violation by 
film companies of anti-trust laws; regarding 
block booking, blind selling, etc. Full text of bill 
in BOXOFFICE for April 3, page 6. By Hobbs. 

H. R. 6038 — License tax certain places of amuse- 
ment in the District of Columbia. By Collins. 

In the Senate 

S. B. 10 — To regulate industry and foreign com- 
merce and to provide and define additional pow- 
ers and duties of federal trade commission. By 
O’ Mahoney. 

S. B. 668 — Child labor bill. By Capper. 

S. B. 7 — Copyright bill. By Duffy. 

S. B. 721 — Licensing corporations in Interstate 
commerce. By Borah. 

S. B. 592 — Child labor bill. By Clark. 

S. B. 153 — Block booking of motion pictures. 
By Neely. 

S. B. 100 — Regulate commerce against monopo- 
lies. By Tydings. 

S. B. 175 — Five-day week — six hours per day. 
By Black. 

S. B. 1077 — Creating Federal Trade Commis- 
sion. By Barkley. 

S. B. 1485 — Prohibiting pictures of naval and 
military equipment. By Walsh and Sheppard. 

S. B. 1546 — Taxing sales in Interstate com- 
merce. By Harrison. 

S. B. 1581 — Supplementing anti-trust laws. By 
Wheeler. 


VOL. 30 APR. 10 

Reg. U. S. Pat. Office 


CONTENTS 


Editorial 3 

News Briefs 6 

Review Flashes 8 

Blue Ribbon Award Film 9 

Feature Reviews 11 

Exploitation Previews 13 

Short Subject Reviews 17 

Selling Seats 18 

First Run Reports 20 

Boxoffice Barometer 21 

Production Index Changes 22 

Eastern Edition 23 

Hollyivood 31 

Neiv England 47 

Mideast 55 

Central 63 

Midwest 67 

Southern 75 


Studio Crafts Win 
Ten Per Cent Hike 

New York — The motion picture indus- 
try’s production payroll was increased by 
$3,000,000 a year this week when the ma- 
jor producers’ committee negotiating with 
union heads here under the studios’ five- 
year basic agreement granted a 10 per cent 
wage increase to some 20,000 workers. 

Recognition for the Screen Actors’ Guild, 
representing 5,000 or more players and ex- 
tras, was held in abeyance and will be 
negotiated between Kenneth Thomson, its 
executive secretary, and Pat Casey, head of 
the producers’ committee, on the coast. The 
Guild’s demands were supported by the 
major craft unions included in the basic 
agreement. 

The present wage boost represents a to- 
tal increase in the last two years of 21 per 
cent, or approximately $6,000,000, Casey 
said. The unions receiving increases this 
year are International Alliance of Theat- 
rical Stage Employes and Moving Picture 
Operators, the Brotherhood of Carpenters 
and Joiners, International Brotherhood of 
Electrical Workers, International Brother- 
hood of Teamsters and Chauffeurs. 

The increase represents a compromise 
after long sessions in which the labor group 
agreed to a revision of its demands for “a 
substantial increase in wages.” 


ANTI-NAZIS DEMAND 
COLUMBIA HALT FILM 

New York — Continuing its campaign 
against film companies that deal in prop- 
erties having their origin in Germany, the 
Joint Boycott Council of the American 
Jewish Congress this week requested Jack 
Cohn, vice-president of Columbia, to aban- 
don its scheduled production of a feature 
based on “Schloss in Flanders,” the orig- 
inal of which is said to have been pur- 
chased by Columbia from German Tobis. 

In his reply to the Council, Cohn dis- 
claimed knowledge of the transaction and 
said that the complaint had been forward- 
ed to the coast studios, where final deci- 
sion rested. 

The Council’s plan to boycott the Roxy 
and RKO theatres in and around New York 
in retaliation for RKO Radio’s refusal to 
take “The Soldier and the Lady” off its 
release schedule failed to materialize when 
Leo Spitz, RKO president, explained cer- 
tain scenes from the Nazi-financed orig- 
inal, titled “Michael Strogoff,” had been 
bought in good faith. 


4 


BOXOFFICE :: April 10, 1937. 



g again . . . May’s 
ere . . . ano^Jjqt’s 
for making hey- 


hey wfnte the sun shines 
on yoi^ box-office. Do it 
with exrra short subjects to 
make gay May programs. 




With all the fads and fancies that come 
nothing has yet equalled good 
^shorf subjects for that extra box-office 
_>^ue. And you never had a better line 
of featurettes than these Educational 
comedies and novelties for your May 
shows. 



"Off the Horse 






BUSTIR UIEST on 
tom FBtRlEBtH 


“Ready to Serve 
“Hi-Ya,Doc?” 



\ 

\ _ “Pixilated" ^ 


Presented by 

E.W. HAMMONS 





Riko the Kangaro 
in 

"Red Hot Music' 
“The Hay Ride" 


'""TheCoronatioi 

i-'f. 


farmer Al falfa 


■•THE SPICE OFTHE PROGRAM" 


m "Flying South' 


REG. U.S.PAT. OFF. 

DISTRIBUTED IN U.S.A. by 20th CENTURY-FOX FILM CORPORATION 




NEW IMPETUS TO TELEVISION 
IN RADIO NETWORK RIVALRY 


CBS Seeks Most Powerful 
Trcmsmitter; NBC Into 
Field Test Series 

New York — Quietly developing its plans, 
Columbia Broadcasting System was this 
week revealed as having made marked 
progress in the field of television, with an 
application pending before the Federal 
Communications Commission at Washing- 
ton for permission to construct one of the 
world’s most powerful combined television 
and sound broadcasting stations. 

NBC Field Tests 

On the heels of this announcement came 
the news that National Broadcasting Co. 
had begun a series of field tests of tele- 
vision, using improved equipment. The 
tests will continue through the spring and 
summer. Helen Hayes, Lanny Ross and 
Walter Damrosch are among the artists 
scheduled to appear in a series of programs 
which will be sent over the air daily from 
the transmitter in the Empire State Bldg, 
tower here to 75 receiving stations scat- 
tered throughout the metropolitan area. 
New apparatus, capable of 441-line defini- 
tion, is expected to give a more sensitive 
reception. 

Thus moves a considerable step forward 
a development about which there is wide 
speculation, and some iear, as to its affects 
on the motion picture industry. 

CBS proposes to operate its station at a 
peak power of 30 kilowatts, equal to that 
of a transmitter to be constructed on the 
Eiffel Tower in Paris which previously had 
been described as the most powerful tele- 
vision transmitter on earth. The station 
will be atop the 74-story Chrysler sky- 
scraper in downtown New York. It is ex- 
pected to provide coverage within a radius 
of some 40 miles over a total area of about 
4,800 square miles. 

While CBS is not a newcomer in the 
television field, having continuously pushed 
experiments which it started many years 
ago, this was the first general disclosure 
that the radio network had plans prepared 
for high definition television broadcasting. 
The chain started television broadcasts in 
1931, discontinuing them two years later 
because of the realization that further 
laboratory research was necessary. 

With Higher Definition 

The planned transmitter will operate on 
a 441 -line basis as compared to the 60-line 
images of 1933, CBS engineers said. It is 
the number of transmitted lines which de- 
termines the clearness of a reproduced pic- 
ture. The engineers said that sufficient 
detail will be provided on the images re- 
ceived to make them comparable in fine- 
ness of detail to pictures projected by home 
motion picture projectors. 

Columbia’s under-cover development of 
audible broadcasting is in contrast to 


NEWS BRIEFS 


Studio Space Needs Grow 
as Commercials Increase 

Production of films for advertising pur- 
poses further restricts rental space, lack of 
which heretofore has handicapped inde- 
pendents. 

New Copyright Measure 
Pushed by Texas Solon 

Federal bill would remove minimum vio- 
lation penalty, leaving question of damages 
to the direction of the court. 

Music Society Revamping 
Its Executive Personnel 

Ascap sets up an administrative commit- 
tee with E. C. Mills as chairman; John C. 
Paine succeeds Mills as general manager. 

Pioneer Film Producer 

Is Dead in France 

Emil Pathe, who died Monday in Paris, 
originated Pathe Freres, which became 
Pathe Exchanges and Pathe Film Co. in 
America 

Nearly Tenth of Trade 
Revenue to Advertising 

Approximately $70,000,000 annually is 
expended by motion picture industry, Gor- 
don S. White, Educational advertising and 
publicity director, tells Hunter College stu- 
dents. 

Will H. Hays to MPPDA 
Helm for Sixteenth Year 

Organization also reelects other officials 
at annual meeting in New York. Three new 
directors added to board for total of 17. 

New Film Company Buys 
Rights to "Nine Old Men" 

Condor acquires much-discussed novel by 
Drew Pearson and Robert Allen on the 
U. S. supreme court. Script up for Hays 
okay. 

UA Negotiating a New 

Contract With Selznick 

Producer will continue his present asso- 
ciation with the company, George J. Schae- 
fer, vice-president, tells Boxofpice. 


NBC’s widely heralded television experi- 
ments and research which have been con- 
ducted in association with its parent com- 
pany, RCA. Observers this week believed 
that a rivalry for supremacy in television 
between the two major networks is cer- 
tain. 

English Field Active 

Meanwhile, it is reported from London 
that English television users are benefit- 
ing by a reduced cost of receivers. Tele- 
vision is now available in England on the 
installment plan. A small deposit places a 
receiver in the home, and thereafter there 
are weekly payments of $5. The receivers 
now cost approximatly $408, having been 
reduced from $613. A secondary model has 
been reduced to a cost of $360, and one of 
the major manufacturers has announced 
that if demand expands sufficiently the 
price of its set may be cut to $250. 

As in England, the cost of television re- 
ceivers in the United States is expected to 
be beyond the reach of the average user 
at the start, as was the case with radio 
sets. And while television sets of the 
highest fidelity are expected to be ex- 
pensive for some years, adjustments no 
doubt will be made in the price of some 
models to permit wide reception in homes 
within a few years. While technical im- 
perfections still are to be overcome in 
transmission, engineers are making prog- 
ress, with a high degree of clarity in 
reception already reported achieved. 


More NBC Units 

New York — Continuing its expansion. 
National Broadcasting Co. this week added 
to its coast-to-coast networks three new 
stations. These are WDEL, Wilmington, 
Del.; WORK, York, Pa.; and KSOO, Sioux 
Falls, S. D. The additions increase the 
total of NBC affiliated stations to 124. 


Recognition of Merit 
cm Inspiration 

New York — Acknowledging the se- 
lection of “Manhattan Waterfront” 
of Van Beuren’s “World on Parade” 
short subject series as the “Short of 
the Week” in Boxoffice, April 3 is- 
sue, Amedee J. Van Beuren, president 
of the Van Beuren Corp., wrote 
Boxoffice: 

“We appreciate the distinction 
given this reel. Recognition of this 
nature by a nationally known trade 
paper serves as an inspiration in 
continuing to make the better grade 
of pictures for the present day dis- 
criminating audiences.” 


6 


BOXOFTICE :: April 10, 1937. 



Birdseye view of the new Grand National Studios formally opened April 1. 


Most Majors Prefer West 
Coast for Sales Parleys 


New York — The major film companies 
this week continued to announce dates and 
places for their annual sales meetings 
scheduled for May and June preliminary to 
field drives by salesmen concentrating on 
the 1937-38 product. Los Angeles, adja- 
cent to Hollywood, headquarters of produc- 
tion, is most favored by the companies 
for their sales conclaves, M-G-M. 20th 
Century-Fox, Paramount and Grand Na- 
tional selecting the west coast for their 
meetings. 

Listed alphabetically by companies, the 
dates and places for sales conventions this 
year are as follows: 

Columbia — Date not to be decided until 
Jack Cohn leaves for Hollywood later this 
month for conferences with Harry Cohn. 

GB — The meets will be divided into two 
parts with the eastern sales staff conven- 
ing here during the first week in June 
and the staff operating in the west meet- 
ing the following week, probably in Holly- 
wood. Arthur A. Lee, vice-president, leaves 
for England on April 29 to discuss the 
forthcoming season’s product with GB pro- 
duction executives. Lee will return to 
America early in June in time for the east- 
ern convention. 

Grand National — Probably the second 
week in May at the new Grand National 
studios in Hollywood. Edward Peskay, 
general sales manager, and Edward Fin- 
ney, publicity and advertising head, left 
for the west coast late this week. 

M-G-M — The annual sales convention 


will be held at the Culver City studios 
starting the week of May 2 with delegates 
making their headquarters at the Ambas- 
sador Hotel, Los Angeles. William F. 
Rodgers, general manager of sales and dis- 
tribution; Thomas J. Connors, eastern and 
southern sales manager; Edward M. Saun- 
ders, western sales manager, and Howard 
Dietz, director of advertising, publicity and 
exploitation, will be prominent among 
those in attendance. The eastern repre- 
sentation leaves for the west coast late 
this month. 

Monogram — The first of several regional 
sales conventions will be held in Chicago 
during the first or second week in May, ac- 
cording to latest information from W. Ray 
Johnston, president. All Monogram branch 
offices will be in full operation by that 
time. Exact date and place for the first 
sales meet will be decided upon later. 

Paramount — Annual sales convention 
will be held June 10 to 13 inclusive at the 
Ambassador Hotel, Los Angeles. District 
and branch managers in the U. S. and 
Canada, home office executives and studio 
production heads will attend. 

RKO Radio — A mid-June sales conven- 
tion is tentatively scheduled to be held in 
Los Angeles. 

Republic — Date and place will not be de- 
cided upon until J. J. Milstein, vice-presi- 
dent in charge of sales, arrives in Holly- 
wood next week for conferences with com- 
pany producers. 

United Artists — Date and place now un- 


der discussion between George J. Schaefer 
and A. W. Smith jr., general sales mana- 
ger. 

Universal — Plans for a general sales 
meeting, tentatively scheduled for May 17 
to 19 in Los Angeles, may be changed to 
several regional meetings. James R. Grain- 
ger, general sales manager, now in Holly- 
wood for conferences with Charles R. Rog- 
ers, production head. 

Warner Bros. — Date and place to be de- 
cided this week by Gradwell L. Sears, gen- 
eral sales manager. 


NEW GN STUDIOS CAN 
HANDLE FIVE UNITS 

Hollywood — Fully prepared to take care 
of five shooting companies at the same 
time, the Grand National studios, which 
opened here April 6, is one of the best- 
equipped studios in California. The plant 
has ten acres of ground space, providing 
Grand National with facilities for expan- 
sion should further space be needed in 
the future. Included is an exterior tank, 
made of concrete, for water shots. This is 
five feet deep and 40 feet wide, allowing 
for the erection of a complete setting 
which may be flooded for story require- 
ments. 

Edward L. Alperson, president of Grand 
National Films, signed the ten-year lease 
on the studios, which was formerly the 
Educational lot, after several weeks of 
negotiations. Under its former aegis it 
served as the starting point for some of 
the screen’s outstanding stars. 


Sets Fund Campaign 

Hollywood — A. P. Waxman, handling 
publicity for the Will Rogers Hospital 
drive, arrived here early this week in con- 
nection with this year’s ca,mpaign for the 
Rogers Memorial Fund to be observed in 
theatres the week beginning April, 30. 
While here Waxman will arrange for the 
filming of a short subject showing various 
industry leaders endorsing the drive. This 
will be shown throughput the country. 


Expand Roadshow 

New York — With present plans calling 
for two-a-day engagements of “Lost Hori- 
zon” in important spots in every exchange 
territory, 19 new dates were set by the 
home office during the past week bring- 
ing the total to more than 50. Because 
of the success of the roadshow presenta- 
tions already played, “Columbia Pictures 
Corp. is planning complete national cover- 
age under this policy,” said Jack Cohn, 
company vice-president, here this week. 


New Divorce Bill 

Madison, Wis. — With one bill designed 
to divorce production and distribution from 
exhibition reposing in committee. Assem- 
blyman Earl Hall last week introduced a 
new measure containing similar provisions. 
Hall said that the measure was introduced 
at the behest of the Independent Home 
Owned Theatre Ass’n of Milwaukee. 


BOXOFFICE : : April 10, 1937. 


7 


Name Chairmen 
for Rogers Fund 

New York — Thirty-five branch mana- 
gers have been appointed as zone chair- 
men to organize territorial campaigns for 
the Will Rogers Memorial Fund in the na- 
tional drive to be held the week of April 
30. Each zone head is selecting a group 
of representative exhibitors to serve on 
local committees. Theatre collections are 
planned, in addition to theatre member- 
ships and individual contributions, for the 
maintenance of the Will Rogers Memorial 
Hospital, Saranac Lake, N. Y. 

The zone chairmen are: William Scul- 
ly, M-G-M, New York; Phillip Fox, Colum- 
bia, Albany, N. Y.; John Ezell, Universal, 
Atlanta: Tom Spry, United Artists, Bos- 
ton; Sid Samson, 20th Century-Fox, Buf- 
falo; B. Bishop, M-G-M, Charlotte; Clyde 
Eckhardt, 20th Century-Fox, Chicago; Joe 
Oulahan, Paramount, Cincinnati; Prank 
Drew, M-G-M, Cleveland; Duke Clark, 
Paramount, Columbus; J. Frank Shea, 
United Artists, Dallas; R. J. Morrison, 20th 
Century-Fox, Denver; S. J. Mayer. 20th 
Century-Fox, Des Moines; Fred North, 
Warner, Detroit; George Landis, 20th 
Century-Fox. Indianapolis; Erman Price, 
Paramount, Jacksonville; William Warner, 
Warner, Kansas City. 

Also Carroll Peacock. Paramount, Los 
Angeles; Tom Young, 20th Century-Fox, 
Memphis; Sam Shurman, M-G-M, Mil- 
waukee: Ben Blotcky, Paramount, Minne- 
apolis: Barney Pitkin, RKO, New Haven; 
Harold Wilks, Paramount, New Orleans: 
R. B. Williams, RKO, Oklahoma City; D. 
V. McLucas, United Artists, Omaha; Bob 
Lynch, M-G-M, Philadelphia; Ira H. Cohn, 
20th Century-Fox, Pittsburgh: Charles 
Powers, 20th Century-Fox, Portland: Mor- 
ris Schweitzer, Paramount, St. Louis; F. 
H. Smith, Paramount, Salt Lake City; 
Cecil House, Paramount, San Antonio: 
Charles Muehlman, Warner, San Fran- 
cisco; Ed Lamb, RKO, Seattle; Sherman 
Pitch, RKO, Sioux Falls; Sam Galanty, 
Columbia, Washington, D. C. 


Darrell Kepler Dead 

Sharon, Pa. — Darrell Kepler, 44, inven- 
tor of the Vigilant Safety Control, a safety 
device for motion picture projectors, died 
at the wheel of his auto late last week. 


UA RELEASING CORONATION SHORT 

New York — United Artists will release a 
one-reel short, produced in England and 
titled “Preparing for the Coronation,” in 
several foreign countries, annoimces Ar- 
thur W. Kelly, vice-president in charge of 
foreign distribution. 


BERLIN BARS CHARLIE CHAN 
Berlin — With no explanation given, the 
Third Reich censor has banned “Charlie 
Chan at the Opera.” Apparently the theme 
of Detective Charlie’s activities ran con- 
trary to the propaganda ministry’s policy. 


ACADEMY BULLETIN 

EXPLAINS NEW UNIT 

Hollyw'ood — Outlining the changes in 
equipment which will be necessary in mo- 
tion picture theatres which desire to adopt 
the new standard electric characteristic for 
two-way sound reproducing systems, a 
technical bulletin has been released to all 
exhibitors by the Academy of Motion Pic- 
ture Arts and Sciences. 

Elimination of the old practice of ad- 
justing theatre sound equipment to satisfy 
individual groups has been accomplished 
through the new standard characteristic. 
Showmen will be enabled to change over 
at a nominal cost, and, according to the 
bulletin’s advice, releases of all major com- 
panies will be recorded to fit the new unit. 
The system was evolved by the Academy’s 
research committee, headed by John Hil- 
liard, with the cooperation of Electrical 
Research Products, Inc., and the RCA 
Mfg. Co. Test runs were made at various 
theatres in the Los Angeles area. 

Chief advantage of the unit is uniform 
quality of sound reproduction from all pro- 
ducing companies in all theatres. 


Drive Against Taxes 

New York — Widespread repeal of sales 
taxes and chain store taxes, simultane- 
ously with the placing of reliance on the 
personal income tax for a much larger 
portion of tax revenues, are the first ma- 
jor recommendations for the improvement 
of the nation’s tax system released by the 
committee on taxation of the Twentieth 
Century Fund following the completion of 
a two year survey by a staff of tax ex- 
perts, according to an announcement by 
Thomas I. Parkinson, president of the 
Equitable Life Assurance Society and 
chairman of the Fund’s special committee. 


COWAN TO COAST 

Hollywood — Rubey Cowan, formerly 
with the National Broadcasting Co., is here 
to assume his new duties in the Paramount 
Studio. He will handle radio contacts. 



Ned E. Depinet, vice-president of RKO 
Radio Pictures deft), congratulates 
William McShea on his promotion to 
the post of assistant to A. A. Schu- 
bart, center. Schubart’s new title is 
manager of exchange operations for 
the company. (Metropolitan Photo). 


• RKVIEW 
FLASHES * 

ANOTHER DAWN (WB)— The rank and file 
oi iilm patrons will find the action un- 
natural and the plot stereotyped in this 
synoptical version of "The Charge of the 
Light Brigade" which lacks the dynamic 
action of that epic. Kay Francis, Errol 
Flynn. 

MILE-A-MINUTE LOVE (Fanchon Royer)— A 
strictly formula action yam played out 
against a background of speed-boat rac- 
ing, this low-budget production hits a sat- 
isfactory standard. William Bakewell, Ar- 
ietta Duncan. 

SILENT BARRIERS (GB) — Built on epic pro- 
portions, there is excitement and thrills 
aplenty in this ambitious melodrama woven 
around the adventures encountered in the 
building of the Canadian Pacific railroad. 
Richard Arlen, Antoinette Cellier. 

THINK FAST, MR. MOTO (20th-Fox)— A 
smooth blend of action, suspense, mys- 
tery and comedy results in a thrilling pic- 
ture, destined for boxoffice success. Peter 
Lorre, Virginia Field. 

TOO MANY WIVES (RKO)— A force comedy 
that smacks of the old silent days, this 
mild effort is short on laughs and below 
the standard of the usual RKO product. 
John Morley, Anne Shirley. 

COMPLETE REVIEWS on the above 
pictures will appear in an early issue 
of BOXOFFICE. 


Into Own Building 

Cleveland — The Brush Development Co. 
on April 1 moved into its own four-story 
building at 3311 Perkins Ave. The history 
of this company has been one of continual 
growth and progress in the electronic 
field and in the advancement of public 
address equipment. 


Hold Over "Heaven" 

New York — “Seventh Heaven” was be- 
ing held over for a second week at 22 
key city situations, according to reports 
received at the 20th Century-Fox home 
office here late last week. Among these 
were New York’s Radio City Music Hall. 


Ninth Radio Year 

New York — Freeman F. Gosden and 
Charles J. Correll, better known as “Amos 
and Andy,” recently observed their ninth 
anniversary on the air in the same series 
of programs. They have been heard in 
more than 5,000 broadcasts. 


8 


BOXOFFICE :: April 10, 1937. 





This Award is given each 
month to the film receiving 
the highest number of votes 
by the members of the Na- 
tional Screen Council, whose 
selection is governed by out- 
standing merit and suitabil- 
ity of the film to whole-fam- 
ily entertainment. Members 
of the Council include over 
200 motion pieture editors of 
leading newspapers through- 
out the country, motion pic- 
ture reviewing committee of 
the International Federation 
of Catholic Alumnae, and 
state motion picture chair- 
men of the General Fed- 
eration of Women’s Clubs. 



Metro's "Maijtime" Is March 

Winner of Blue Ribbon Award 

Metro-Goldwyn-Mayer's elaborate operetta of springtime and 
romance, "Maytime," starring Jeanette MacDonald and Nelson 
Eddy, has been selected by an overwhelming majority vote of the 
National Screen Council as the outstanding production among 
March releases, and the winner of the BOXOFFICE Blue Ribbon 
Award for that month. 

The story opens in 1905 with Jeanette MacDonald seeking advice 
from an elderly woman as to whether she should pursue love or 
an operatic career. The story then goes back to 1865, as the 
woman, who was once a famous opera star in love with a young 
singer, consents to a loveless marriage with the impresario to 
whom she owes her career. The picture ends with Miss MacDonald 
and Nelson Eddy being reunited and the operatic ambitions of the 
former cast aside for love. 


Cast of Characters 


Marcia Jeanette MacDonald 

Paul Nelson Eddy 

Nicolai John Barrymore 

Archipenco Herman Bing 

Kip Tom Brown 

Barbara Lynne Carver 

Ellen Rafaela Ottiano 


Cabby Charles Judels 

Trentini Paul Porcasi 

Fanchon Sig Rumann 

Rudyard Walter Kingsford 

Secretary Edgar Norton 

Napoleon Guy Bates Post 

Mme. Fanchon Anna Demetrio 


Production Staff 


Director Robert Z. Leonard 

Producer Hunt Stromberg 

Screenplay by Noel Langley 

Based on the Play by 

Rida Johnson Young 

Music by 

Sigmund Romberg and 

Herbert Stothart 
Libretto for Original 
Russian Opera by 

Bob Wright and 

Chet Forrest 
French Adaptation by 

Gilles Guilbert 

Recording Director .... 


Vocal Arraiigements by 

Leo Arnaud 

Opera Sequences by 

William Von Wymetal 

Dances Staged by Yal Raset 

Musical Adaptation and 

Direction by Herbert Stothart 

Art Director Cedric Gibbons 

Associates Fredric Hope and 

Edwin B. Willis 

Gowns by Adrian 

Photographed by 

Oliver T. Marsh, A.S.C. 

Film Edzior....... .C onrad A. Nervig 

Douglas Shearer 





"LIFE EXPECTANCY" 
INCREASING 


By SIDNEY FRANKLIN* 


"life expectancy” ol a modem talking 
picture has become an even more impor- 
tant factor in Hollywood than the length of time it requires for 
production. Many great pictures in the past have lived to be 
issued and reissued, but it has only been in the past few months 
that a systematic analysis has been made of this "life expect-' 
ancy." Today, for the first time, producers are definitely aiming 
at the making of pictures that will have definite duration on the 
screens of the world. 


No longer do producers aim at pictures that will live 90 to a 
100 days. A great picture, involving huge expenditures, must be 
of such a nature that it can be seen again and again, and thus 
be assured a screen life that far exceeds the time required for its 
making. 


over again must have, besides entertainment, which is always 
the primary object of a picture, a certain uplift or inspirational 
quality, and one that depends on no time element. In other 
words, it must be a story about something important enough to 
make it worthwhile filming on a scale that will carry it down 
the years. 


"The Good Earth," four years in the making, for instance, is 
expected, from careful calculations, to have a steady life of at 
least five years, with reissues even long after that. "Romeo and 
Juliet" is destined by Hollywood computation, to live far info the 
future. Producers, in choosing stories today, are definitely ex- 
amining stories for this "long life" qualify, that will justify extra- 
ordinary efforts in picturizing these. 

When Irving G. Thalberg decided to make "The Good Earth," 
he had this idea very definitely in mind. It was one of several 
pictures Thalberg chose, primarily because of a universal appeal 
that would make it popular entertainment in any nation on the 
face of the earth. This is the first requisite for a picture definitely 
intended to live down the years. A story that time cannot pale, 
is of course, essential. Such a story, always timely and always 
entertainment, can justify extraordinary expenditures in time and 
money, because it can be shown for years to recoup the cost. 
Obviously, there would be little use in spending millions on a 
picture which in a few months would be out of fashion, so to 
speak. 

With this principle in view, producers today are aiming their 
major or special productions toward the "long life" class of pic- 
ture. Kipling's "Captains Courageous" is calculated as a long-life 
picture, and its entire production budget was built on the prin- 
ciple that its life in the theatre would cover a long period of 
years. "Kim," another Kipling story, to be produced shortly, is 
also slated as a "long-life expectancy" production. 

Designing pictures especially for long runs will, incidentally, 
lengthen the life of their stars, producers point out. Under past 
methods, with pictures rapidly replacing each other, stars have 
dropped from high boxoffice positions with alarming frequency. 
On the stage stars like Bernhardt, Irving, Modjeska, and others 
have lived down the years, becoming tradition. But in pictures 
this same permanency in the affections of the public has not 
occurred so frequently. 

Selection of a story that could reasonably be expected to 
make a "long-life" picture will develop into a very exact branch 
of the science of showmanship. Its elements must include a uni- 
versal appeal to all people, all over the world. The story must 
be on a theme important enough to justify the great pains and 
lavish production. Absolute authenticity would be a necessity. 

History will furnish many such plays. There are hundreds of 
episodes in history that afford glorious dramatic material with 
popular appeal. A picture that people will want to see over and 


"The Good Earth" is a perfect example of the "long-life" story. 
The Pearl S. Buck novel, read by millions all over the world, and 
still being reissued after more than 19 printings, established the 
"long-life" foundation before the picture was ever started. 

Any great book that lives down the years has the germ of a 
film story that can do likewise. The screen has demonstrated it 
already with Dickens and Shakespeare. The field of truly great 
literature has not as yet been scratched by motion pictures, but 
the developments of the past two years have definitely pointed 
the way. 

The picture from the past that probably boasts the longest 
life today is "Birth of a Nation," reissued many times, and even 
today seen in reissues. "The Big Parade" disclosed a life far 
beyond the expectations of the producers when they filmed it. 
"Trader Horn," similarly, disclosed a longer life than had been 
expected. 

But in the days when these pictures were made, the life 
expectancy of pictures was never considered or studied. It was 
in 1933 that Thalberg first began considering this factor in con- 
nection with the making of ambitious productions, when he began 
balancing life expectancy against production time, in the case of 
more important works for the screen. 

Today the principle is recognized by the studios as a definite 
factor in laying out plans for future production. The increasing 
popularity of opera in pictures has afforded a measure of life 
expectancy for musical productions, such as "Maytime," "San 
Francisco," "Rose Marie" and others. The life of great historical 
romances has been calculated as a guide to such productions 
as "Madame Walewska," Napoleonic romance with Garbo and 
Charles Boyer, or in the plans for "Marie Antoinette" and other 
forthcoming specials based on great stories that have lived 
through history. 

The problem is being worked out in the studios as accurately 
as insurance companies work out their expectancy tables for their 
own business. 

It will mean screen permanence for the stars, 
the producers point out, and will mean giving 
the public a finer quality in the literature of the 
screen for the years to come. 


‘Producer for Metro-Goldwyn-Mayer. 




OPINION S ON CURRENT FEATURE PRODUCTIONS 




eviewi 


20th Century-Fox (748) 81 Minutes Rel. April 16, '37 

Past-paced, its brightly amusing dialogue deftly handled 
by Don Ameche and Ann Sothern, its ludicrously improbable 
situations crowding on each other’s heels and built to a 
hilarious climax by Director Norman Taurog, this farce- 
comedy will be a boxoffice bullseye. The frothy plot is based 
on the complications which arise when Ameche and Miss 
Sothern find themselves snowed in in a mountain cabin. 
She, eluding parental dominance in an attempted elope- 
ment, thinks him a gangster; he, unwilling co-respondent 
in a divorce suit, thinks her a subpoena server. From this 
point on the action becomes more and more hopelessly 
and uproariously entangled with the appearances of a sim- 
ple-minded trapper — Slim Summerville — and a real gang- 
ster — Douglas Fowley — both using the cabin as a hideout. 

Don Ameche, Ann Sothern, Slim Summerville, Douglas 
Fowley, Stepin Fetchit, Paul Hurst, Alan Dinehart. 

Fifty Roads to Town F comedy 


First National ( ) 65 Minutes Rel. 

Even the most avid action fans will be on the edge of 
their seats when they see this portrayal of life in a modern 
American penal institution. Sensible scripting and direc- 
tion manage to give the feature a sufficiently convincing 
atmosphere of grimness without going off the deep end into 
morosity, the result being what is very probably the best 
prison picture since “The Big House.’’ As an army captain 
detailed to the prison in an effort to teach the convicts 
discipline, Pat O’Brien finds a role into which he can 
substantially sink his molars, and his depiction of the 
part is splendid, as is the work of a supporting cast high- 
lighted by Humphrey Bogart, Ann Sheridan and Joseph 
Sawyer. Picture has great exploitation possibilities and 
should be a winner. Directed by Lloyd Bacon. 

Pat O’Brien, Humphrey Bogart, Ann Sheridan, Barton Mac- 
Lane, Joseph Sawyer, Veda Ann Borg, Joseph King. 

San Quentin F 

Universal (1030) 65 Minutes Rel. May 2, '37 

Action-crammed, with a novel race between a motor 
truck caravan and a train furnishing the excitement, this 
is more vigorous than it is convincing. John Wayne fans, 
however, will be satisfied with this star’s performance, and 
the film will fill its destined niche adequately on any bill. 
Wayne works himself up into a trucking business because 
of the urgings of the girl he loves, Louise Latimer, and 
then talks himself into a job as superintendent of a large 
trucking line owned by the irascible Robert McWade. Un- 
known to his boss, he starts on a transcontinental trek to 
deliver cargo to a steamship that is hurrying to get out of 
port before the shipping strike is called. The trucks win 
out and Wayne gets the girl. Arthur Lubin directed. 

John Wayne, Louise Latimer, Robert McWade, Theodore Von 
Eltz, Tully Marshall, Emerson Treacy, Leroy Mason. 

California Straight Ahead F ormZ 

Republic (6002) 80 Minutes Rel. April 26, '37 

This is certainly well named. It is an outstanding hit 
for anyone’s entertainment tastes and will bring a con- 
stant parade of cash customers to the wickets of the thea- 
tres in which it is exhibited. It is a Broadway revue, a 
round of the smart night spots, and a topnotch radio pro- 
gram all rolled into one and knitted together with just 
enough plot and continuity to make it a grand motion pic- 
ture. Gus Meins’ direction is masterful, keeping the action 
paced to the right tempo to get the most out of the super- 
abundance of pleasing situations, songs, talent and gags. 
The cast is generally splendid, while settings and produc- 
tion details are in keeping with the high standards of the 
picture’s every department. 

Frances Langford, Phil Regan, Louise Henry, Pert Kelton, 
Edward Brophy, Max Terhune, Monroe Owsley. 

The Hit Parade F Musical 

20th Century-Fox (752) 71 Minutes Rel. May 21, '37 

This, as Charlie Chan would say, are very honorable 
picture. It is a highly satisfactory chapter in the ever- 
popular series built around the adventures and triumphs of 
that famed Oriental detective, played with the utmost 
naturalness and sincerity by Warner Oland. 'This time 
Charlie stumbles onto an international crisis while on a 
fishing trip with his number two son, when they discover 
the wreck of an airplane from which a radio-control device 
has been stolen. The case leads Chan to Berlin, where 
his number one son, Keye Luke, is competing in the Olym- 
pic Games with the American team. The two are imme- 
diately embroiled in a series of kidnapings, disappearances 
and murders which should completely satisfy the follow- 
ers of the calm sleuth. Directed by H. Bruce Humberstone. 
Warner Oland, Keye Luke, Katherine DeMille, C. Henry 
Gordon, Pauline Moore, Allan Lane, John Eldredge. 

Charlie Chan at the Olympics F Mystei, 

Spectrum ( ) 53 Minutes Rel. 

With plenty of what it takes to round up the kids on 
Saturday afternoons and to delight the hearts of the lovers 
of the western drama, this picture is a good bet for any 
but the de luxe exhibitors. Fred Scott sings well and rides 
and fights with the best of them. As his bewhiskered, to- 
bacco-chewing side-kick, A1 St. John is good for plenty 
of laughs. Scott and St. John, a pair of cowhands, sign up 
with an outfit only to find that the owner of the ranch is 
the father of their former pal — a boy whom Scott is 
supposed to have accidentally killed. They discover that 
Scott was not responsible for the boy’s death and Scott 
promotes himself a romance with the rancher’s daughter. 
Directed by Sam Newfield. 

Fred Scott, Al St. John, Louise Small, Billy Lenhart, David 
Sharpe, Slim Whittaker, Lew Meehan. 

Melody of the Plains F 

Republic (6015) 60 Minutes Rel. April 19, '37 

Combining all of the necessary elements of the action 
story with the most pleasing romantic and comedy angles 
added for good measure, this Republic production shows 
class in every department and is pegged as a sure money 
maker. Director Ralph Staub has done a creditable job in 
keeping the story within the bounds of plausible drama 
and his comedy direction is excellent. Top cast honors go 
to Mary Brian and Dick Purcell who do their romantic 
assignments with ease. Miss Brian making a particularly 
splendid job of her part. Warren Hymer supplies his usual 
brand of hilarious support. Purcell, a seaman, dates Miss 
Brian, an unattractive librarian, on a wager. He works 
miracles with her personal charm, gets embroiled in an 
espionage plot and rounds up the spies. 

Dick Purcell, Mary Brian, Warren Hymer, Joseph Sawyer, 
Edward Woods, Lucille Gleason, Chester Clute. 

Navy Blues F 

Universal (1007) 83 Minutes Rel. April 18, '37 

An impressive extravaganza, lavishly mounted, this falls 
short of the entertainment mark its heavy budget should 
indicate. The picture will need intensive exploitation to 
maintain a position in top bracket billings. Doris Nolan 
is disappointing and, while the rest of the cast boasts a 
goodly amount of talent, their efforts are not closely 
enough coordinated — even for a musical. Miss Nolan, an ec- 
centric heiress, returns from Europe full of ideas for the 
artistic uplift of nightclubs. She takes over the manage- 
ment of the Moonbeam Room, atop a super-skyscraper, 
and her highbrow innovations, including scenes from 
“Hamlet” and a symphony orchestra, almost drive the 
patrons out. The show is saved, however, by George Mur- 
phy and his swing entertainers. Ralph Murphy directed. 

Doris Nolan, George Murphy, Ella Logan, Hugh Herbert, 
Gerald Oliver Smith, Mischa Auer, Gertrude Niesen. 

Top of the Town F 


CLASSmCATlON— A - ADULT — F- FAMILY — J- JUVENILE 


BOXOFFICE :: April 10, 1937. 


11 



SUGGESTIONS FOR SELLING THE PICTURE 


AD AIDS 


2.xplottlp5^ 


SELLING ANGLES: "San Quentin" 

Erect a compo board surface over the entire front 
of the theatre, including the boxoffice, and paint to 
resemble stone. Have ushers dressed in convict 
garb. Spot announcements concerning a fictitious 
prison break over radio stations. Print “Escaped!” 
posters describing Bogart and snipe them around 
town. Tie up with drugstores on tonics guaran- 
teed to rid you of that “prison pallor.” Conduct 
essay contest on “Should Prison Punish or Reform?” 
See Exploitation Preview printed in Boxoffice 
Nov. 21, 1936. 

CATCHLINES; 

Behind the Stone Walls of a Great Prison . . . 
Thousands of Men Nurse Their Hates and Grudges. 

The Smashing Story of Thousands of Forgotten 
Men . . . Living Behind Walls of Stone and Steel! 

A Convict Who Was Paying His Debt to Society 
. . . Broke Jail to Add to That Debt! 



SELLING ANGLES; "Fifty Roads to Town" 

An extensive sniping campaign is suggested by 
the film title. Such ideas as roadsigns reading: 
“This is One of the Fifty Roads to Town,” in 
many variations, can be used. Sponsor an automo- 
bile safe-driving campaign, issuing windshield 
stickers reading “Drive Carefully on Our Fifty 
Roads to Town.” For throwaways, use maps of the 
city, with theatre’s location in red. Have copy read 
“No Matter Where You Live in the Neighborhood, 
One of These Roads Will Take You to the Blank 
Theatre.” See Exploitation Preview ' printed in 
Boxoffice Feb. 6, 1937. 

CATCHLINES: 

Snowbound in a Mountain Lodge . . . They Lived 
on Crackers . . . Caviar . . . and Kisses! 

He Wanted Her . . . She Wanted Him . . . and 
the Police Wanted Them Both! 


SELLING ANGLES: "The Hit Parade" 

Sell the film on the radio angle, stressing the 
appearance of the many radio stars. Construct two 
miniature radio broadcasting towers above the 
marquee with the picture title spelled out in card- 
board letters on wires stretched between them. 
Tie up with a local radio station carrying the 
Lucky Strike “Your Hit Parade” program. Make 
tieups with merchants on displays of Lucky Strike 
cigarettes. See Exploitation Preview printed in 
Boxoffice March 13, 1937. 

CATCHLINES: 

There’s Music in the Air . . . and Gaiety on the 
Screen ... as “The Hit Parade” Comes to Town! 

He Made Her Radio’s Most Popular Star . . . But 
He Didn’t Know She Was an Escaped Convict! 

All Your Favorite Screen and Radio Stars . . . 
Together in One Swell Picture! 


SELLING ANGLES: "California Straight Ahead" 

Tieup with local trucking or transfer agency to 
placard trucks with picture billing. Have truck com- 
pany stage a street parade. Plant roadsigns along 
highways leading into city reading: “California 
Straight Ahead — Blank Theatre — (miles).” Obtain 
some worn-out truck tires, paint them white, and 
have boys roll them about the streets as ballyhoo. 
Have theatre employes who drive cars place tire- 
covers advertising the picture on their automobiles. 
See Exploitation Preview in Boxoffice Feb. 13, ’37. 
CATCHLINES: 

At the End of the Road Was Victory . . . and the 
Girl He Loved! 

Modern Pioneers . . . Blazing a New Rubber- 
Tired Trail Across the Nation. 

The Most Exciting Race Ever Filmed ... as a 
Truck Caravan and a Railroad Train Battle Each 
Other . . . Across Country! 


SELLING ANGLES: "Melody of the Plains" 

Sell this picture to the kids and the action drama 
fans. Bill the two stars as a new western team. 
Get music store tieups on Scott and the two songs 
he sings in the film, “Albuquerque” and “A Hide- 
away in Happy Valley.” Get a local singer, dress 
him in a regular western outfit and have him 
sing the two songs, from a ballyhoo truck, ac- 
companied by a western band. Dress the help in 
w'estern outfits. Promote a singing contest for the 
kids. 

CATCHLINES: 

He Captured the Rustlers With His Guns . . . 
And the Ladies With His Songs. 

A New Western Star . . . Singing and Fighting 
His Way Into the Hearts of America’s Redblooded 
Fans. 

He Was Dangerous . . . With a Gun ... Or a 
Song . . . and He Used Both to Avenge a Pal. 


SELLING ANGLES: "Charlie Chan at the Olympics" 

Hold a junior “Olympic Games” with the aid of 
a school athletic manager. Decorate theatre lobby 
with Olympic trophies if obtainable. Organize 
junioi’S into a “Charlie Chan” club, giving out but- 
tons with the name of a Chan picture on each. 
Prepare a large map for lobby, showing Chan’s 
travels throughout the world in the 15 pictures al- 
ready produced in the series. Advertise for a 
Charlie Chan double and use him for street bally- 
hoo. 

CATCHLINES: 

Charlie Chan’s Greatest Case ... as Murderous 
Spies Invade the Olympic Games! 

The World’s Slyest Sleuth Battles for His Life! 

Chan Foils Europe’s Deadliest Crooks . . . While 
Breathless Spectators Look on at the Olympic 
Games ! 


SELLING ANGLES; "Top of the Town" 

Make lobby over in ultra-modern motif. Announce 
that a shower of theatre tickets and merchandise 
orders will be released from “The Top of the 
Town,” and throw them from the top of the high- 
est building in the neighborhood. Make usual 
music store and dance band plugs on song hits in 
the picture. The time-element — 25 years in the 
future — can be used for many contrast layouts on 
transportation, styles, etc. See Exploitation Pre- 
view printed in Boxoffice Dec. 5, 1936. 

CATCHLINES: 

The “Top of the Town” ... Is the Talk of the 
Town . . Don’t Miss It! 

The Hit of the Year . . . the Musical Picture of 
the Future ... a Gay Trip Into Tomorrow! 

She Was Headstrong and Foolish . . . Stubborn 
and Spoiled . . . But She Had Fifty Million Dol- 
lars . . . and He Loved Her! 


SELLING ANGLES: "Navy Blues" 

Make a large cutout of a life preserver, with 
heads of Miss Brian and Dick Purcell inside, to be 
used in the lobby or on the marquee. Using stills 
showing Hymer and others in the cast washing 
their clothes, tie up with a store selling washing 
machines. Have copy read: “Navy Blues — or 
Washday Blues — Both Disappear If You Use a Blue- 
bird Electric Washing Machine.” Accompany the 
display with a picture of a tired housewife, bend- 
ing over a steaming washtub. Get summer fash- 
ion tieups on Miss Brian. 

CATCHLINES: 

Just Because He Was the Smartest Sailor in the 
Fleet . . . She Thought He Was in the Naval In- 
telligence. 

Romance . . . Action . . . Adventure ... In a 
Thrilling Story of Spies . . . and Uncle Sam’s 
Blue Jackets. 



FOR MORE SELLING IDEAS CONSULT HOLLYWOOD EXPLOITATION PREVIEWS REGULARLY IN BOXOFFICE 


12 


BOXOFFICE :: April 10, 1937. 






EXPLOITATION 


ANALYZING COMING PRODUCTIONS FROM THE BOXOFFICE ANGLE 


Each Exploitation Preview Is Arranged Conven- 
iently for Clipping and Filing for Future Reference. 


NIGHT MUST FALL 

— METRO-GOLD WYN-MAYER 

The Cast: Robert Montgomery, Rosalind Russell, Dame May Whltty, 
Alan Marshal. Merle Tottenham, Matthew Bolton, Kathleen Harrison. 
Producer: Hunt Stromberg. Director: Richard Thorpe. Original Story: 
Emlyn Wililams. Screenplay: John Van Druten. Photography: Ray 
June. 

What it's about: 

Danny (Robert Montgomery), bellboy at a country hotel 
near London, has dreams of power and a way with women. He 
is the gigolo of Mrs. Chalbrool: (Kathleen Harrison), and the 
sweetheart of Dora (Merle lottenhami, maid at the home of 
Mrs. Bramson (Dame May Whitty). Dan murders Mrs. Chal- 
brook because she is jealous cf Dora. Mrs. Bramson plans to 
make him marry Dora, but he ingratiates himself and goes to 
work for the old lady. Her niece, Olivia (Rosalind Russell), is 
attracted by Dan’s insolence, although she is also repelled by 
him. She suspects him as the killer when Mrs. Chalbrook’s body 
is found, but shields him anyway. Dan kills and robs Mrs. Bram- 
son and prepares to murder Olivia, who is rescued just in time by 
Justin Laurie (Alan Marshal), Mrs. Bramson’s attorney. 

WHAT to do and HOW to do it: 

Having established a notable reputation through his many 
portrayals of the suave, debonair young man-about-town and 
socialite, Robert Montgomery herein departs from those roles 
with his characterization of a semi-insane murderer, a fact 
which, properly publicized, should serve to create interest among 
his fans. Make his new role the basis of advertising, publicity 
and lobby display through such stunts as a portrait gallery in 
which he is transformed from a clean-cut youngster into an 
unkempt, evil-appearing murderer. Give Montgomery and Rosa- 
lind Russell marquee credits. 

CONDUCT A POLL 

Obtain from first-night patrons their opinions as to which 
type of role they prefer to have Montgomery play by passing 
out ballot cards. The results could be made the subject of a 
newspaper story, or a contest could be conducted through a 
newspaper to determine public reaction to his performance in 
the picture. 

Use the old stunt of darkening the house directly after a 
performance, before “Night Must Fall’’ has begun its rim, and 
have a woman’s voice scream out in the darkness. Then flash 
a spot on the stage, where a poster has been placed advertising 
the coming of the film. 

Make tieups on the title with electric light bulbs, in a dis- 
play captioned: “‘Night Must Fall’ — and when it does your 
household needs proper illumination.” Similar tieups can be ar- 
ranged on flashlights, with auto supply stores on headlight bulbs. 

CLOTHIERS TIEUP 

Contact clothiers for tieups on displays of tuxedos, women’s 
evening dresses, etc., on the line — “ ‘Night Must Fall.’ Get ready 
for that gay round of evening entertainment by stocking up 
with a new wardrobe.” 

Prepare a lobby poster with heads of Miss Russell, Merle 
Tottenham, and Dame May Whitty, each looking up at a larger 
portrait head of Montgomery, with billing reading; “What was 
the attraction that held these women to an insolent, murderous 
bellhop?” 

Adlines: 

A Hotel Bellllop . . . With No Assets But ‘a Dream for Power . . . 
and a Way With Women . . . Turns Murderer! 

His Very Insolence Attracted Her . . . Even Thouffh She Distrusted 

Him . . . and Suspected Him ot Murder! 

She Shielded Him When He Was About to Be Arrested for Murder . . . 
and He Rewarded Her by Trying to Kill Her! 


BOXOmCE :: April 10, 1937 



ALL IS CONFUSION 

— RKO RADIO 

The Oast: Joe E. Brown, Florence Rice, Ouy Kibbee, Vinton Haworth, 
Anthony Nace, Harlan Briggs, Benny Iturt. Producer: David L. Loew. 
Director: Edward Sedgwick. Original Story: Richard Macauley. 

Screenplay: Richard Macauley, Richard Flournoy. Pliot<»grapher: Alfred 
Gilk. 

What it's about: 

When Elmer Lane (Joe E. Brown), jack-of-all-trades on the 
Claremont Chronicle, wins $5,000 in a slogan contest, J. Ruther- 
ford Waddington (Guy Kibbee), confidence man, sells him on the 
idea of forming a “radio beam” airplane company. This breaks 
the heart of Betty Harrison (Florence Rice) , Elmer’s fiancee. 
Elmer’s rival, Harvey Schumann (Vinton Haworth), scoops him 
on the discovery of a murdered gangster. Elmer traces down 
the theory that the gangster was dumped from an airplane by 
perfume smugglers flying from Canada. He gets on their trail, 
using a radio-controlled airplane invented by Bill Hilton (An- 
thony Nace), forces the crooks down, and becomes a town hero, 
only to discover that he was duped by Waddington. An aviation 
company offers to refinance his “radio beam” airplane company, 
using Bill’s invention and making Elmer president. 

WHAT to do and HOW to do it: 

Taken from the popular series of Saturday Evening Post 
stories by Richard Macauley, this boasts a cast headed by that 
reliable comic, Joe E. Brown, who has established a definite box- 
office following among comedy fans. He is given comedy sup- 
port by Guy Kibbee, equally well-known, and Florence Rice. 
Give the trio marquee billing. 

SATEVEPOST STICKERS 

Cash in on the pre-sold audience composed of millions of 
Post readers by constructing a large facsimile of the magazine’s 
cover, with Brown crashing through the page astride an airplane. 
Arrange with the local magazine distributor to place stickers or 
heralds on every copy of the weekly distributed in town. 

Joe plays the editor, society reporter, copy-reader and about 
everything else on a small-town newspaper. This provides a 
basis for an invitation to local newspapermen to see the picture 
at a special showing. 

As Elmer Lane, Joe plays a born blunderer who involves him- 
self in apparently inextricable intricacies, only to clear the path 
and gain ultimate success through a crowning mistake which, 
absolutely unintentionally, rectifies matters. Presenting the high- 
lights of the plot, conduct a contest whereby entrants submit 
their “confessions” — short letters relating blunders they have 
made, throwing themselves into hopeless confusion from which 
they pulled themselves out. The funniest letters gain free tickets. 

JUVENILE BASEBALL CLUB 

Brown’s ardent devotion to baseball, both as player and fan, 
is well-known, and as the film will be released at the height of 
the baseball season, organize a club of juveniles called the “Joe 
E. Browns,” to play indoor ball. Promote such merchandise as 
uniforms, mits and bats from local merchants. Perhaps Brown 
could be persuaded to send an autographed mit or bat to the 
club. 

Obtain stills showing the sequence in which Joe’s car is hit 
and damaged by a disabled airplane as the basis for an insurance 
agency tieup. Plant copy reading: “ ‘All Is Confusion’ when this 
happens. Avoid a lot of such grief by being sure that your prop- 
erty is fully insured.” 

Tie up with department stores on a display of vacuum 
cleaners, with copy: “If ‘All Is Confusion’ around your home, 
you’ll undoubtedly be in the market for a new. Eureka vacuum. 
Let us show you how to make house-cleaning a pleasure.” 

Send out postcards written in mimeographed handwriting to 
patrons on the mailing list, reading: “Come at once. All is con- 
fusion. Elmer.” Give the theatre address. 

Adlines: 

Joe’s a Reporter . . . and a Riot ... as a Small-Town Boy With Big- 
Time Ideas! 

Here Comes Kliner I.ane . . . Favorite Fietional Character of Millions of 
Saturday Kvenina Post Headers! 

All is Confusion . . . When Elmer Loses Ills Job . . . His Girl . . . and 
His Money . . . and Wins Them All Back! 

Elmer Was a Fool for Trouble . . . and the I)ee|)er He Got in, the 

Quicker He Got Out! 

BOXOFTICE :: April 10, 1937 


KING OF THE GAMBLERS 

—PARAMOUNT 

The Cast: Akim Tamiroff. Lloyd Nolan, Claire Trevor, Helen Burgess, 
Larry Crabbe, Harvey Stephens. l*ro(liicer: General Office. Direetor: 
Robert Florey. Original Story: Ben Hecht, Charles Mac Arthur. Pho- 
tographer: Harry P’ischbeck. 

What it's about: 

Steve Kalkas (Akim Tamiroff) is king of the slot machine 
racket, forcing his machines on unwilling customers and putting 
the finger on those who buck him. He is interested in Dixie 
(Claire Trevor), entertainer in a nightclub run by Eddie (Larry 
Crabbe). Jim (Lloyd Nolan), a drunken newspaperman, inter- 
feres with Kalkas’ attentions to Dixie and is bounced out. Dixie 
picks him up and, in taking care of him, falls in love with him. 
She packs him off on an important assignment for his paper, 
then accepts Kalkas’ proposal of marriage. To hush up a pro- 
jected investigation of his racket, Kalkas kills his aide and is 
responsible for the murder of Jackie (Helen Burgess), Dixie’s 
roommate, who knew too much. Jim sets a trap for Kalkas, cap- 
tures him, and he and Dixie plan marriage. 


WHAT to do and HOW to do it: 

Always a timely subject, the law’s crusade against slot ma- 
chines and illegal gambling in general furnishes the theme for 
this film. That rapidly-rising character villain, Akim Tamiroff, 
has the leading role in this, and should receive advertising credits 
on the marquee in conjunction with Claire Trevor, Lloyd Nolan 
and Helen Burgess. 

Obtain tear-sheets from newspapers concerning stories of 
raids by police and vice squads on various gambling establish- 
ments for lobby easel layouts, with illustrations of police break- 
ing up slot machines and destroying other illegal devices. 

If the local police chief likes publicity have him appear as 
guest of honor at the first showing of the film. He might make 
an address on “Why you can’t win in this slot-machine racket,” 
or his opinions could be used as a newspaper feature or in ad- 
vertising copy. 

NAME-ROULETTE WHEEL 

Use the roulette-wheel gag in the lobby, mounting a wheel 
which uses, instead of numbers, names of various motion pic- 
ture stars. The player who spins the wheel wins if the name 
of a player in this film comes up, and gets free admission; 
otherwise he pays. 

A novel lobby stunt would be to plant one of the pin-marble 
games in the foyer, with free admission going to those who 
make a certain high score. Allow each patron only one try. 

Make tieups with auto supply houses on safety devices for 
motor cars: “Don’t gamble with your life! Buy a set of Good- 
rich blow-out proof tires and DRIVE SLOWLY!” Use stills 
showing gambling scenes from the film to illustrate the point. 
Merchandise tieups of all types, including real estate, stock in- 
vestment advice, etc., can be made on the “It’s no gamble when 
you buy from us” angle. 

CARD DECKS TO CLUBS 

Give away new decks of cards to local lodges, card and 
social clubs, stamping theatre and picture billing on each card. 

As a mailing list stunt, send a high card out of a playing 
deck in an envelope to selected persons, with a note attached, 
reading: “This is only the first card in a perfect entertainment 
hand. Come and see ‘King of the Gamblers,’ opening at the 
Blank Theatre next week, for the guaranteed enjoyment jack- 
pot!” 

Throwaways reading: “We’ll take a gamble if you will. If 
you’re not satisfied that the ‘King of the Gamblers’ is an en- 
tertainment natural, we’ll refund your admission stakes,” will 
make suitable copy. 

The story packs sufficient action to warrant the prepara- 
tion of a series of cartoon sti’ips to be used as advertising copy 
in a local paper a la Dick Tracy or Dan Dunn adventure comics. 


Adlines: 

He Made Millions liy Taking Sucker.s’ Money . . . But He Lost When 
He Played a Crooked Game With a Square-Shooting Girl! 

King- of Gamblers . . . Terror of the Niiniber.s Raeket . . . But a. Chump 
in I.ove! 


Tlie Greatest Enemy tlie Pubiic Idas Ever Kno-ivn . . . Who Thrives 
on tlie Pennies of School Children . . . the Nickels of tVorking Men! 


He Always Played AVith a Slacked Heck 
Dealt a Hand That Spelled Death! 


Bui Lost B hen He Wi 



BOXOFFICE : : April 10, 1937 


ANGEL'S HOLIDAY 

— 20TH CENTURY-FOX 

The Cast: Jane Withers, Sally Blane, Robert Kent, Joan Davis, Frank 
Jenks, John Qualen. Lon Chaney jr.. Harold Huber, Russell Hopton, 
George Taylor. Cy Kendall, Troy Brown, Virginia Sale, Ray Walker. 
Paul Hurst. Producer: John Stone. Director: James Tinling. Original: 
Lynn Root, Frank Fenton. Screenplay: Lynn Root, Frank Fenton. 

What it's about: 

Angel (Jane Withers) , intrigued by the presence of a veiled 
woman aboard the train which is returning her to her home, 
does some amateur sleuthing and discovers that the woman is 
Pauline Kaye (Sally Blane) on her way to make a personal ap- 
pearance at Jane’s home town. The veil is a publicity stunt and 
Pauline disappears soon after arriving in town. Angel tells the 
whole story to her pal, Nick (Robert Kent), a reporter, and he 
scoops the other papers. When the story breaks Pauline leaves 
her hideout and goes to the ranch of her uncle for a long earned 
rest, not telling her press agent where she is. A gang of crooks 
move in and hold her for $20,000 ransom. Angel discovers this 
plot, also, and brings Nick and the police to rescue Pauline. 

WHAT to do and HOW to do it; 

Jane Withers, with her wide audience appeal, should have 
the star billing in the picture, with the romantic support being 
credited to Robert Kent and Sally Blane. The picture should be 
plugged as a comedy-romance, with such laugh-getters as Joan 
Davis, Cy Kendall and Frank Jenks having prominent parts. 

Make an art display for the lobby showing Jane in the dual 
role of an assistant to cupid and an assistant to Sherlock Holmes. 

TYPEWRITER TIEUP 

In many of the scenes, Jane and Robert Kent are seen in a 
newspaper office using typewriters. Using these stills get a 
tieup with the local typewriter dealer. 

In other scenes she is shown reading various detective fic- 
tion magazines. By planting inserts and stickers in the detec- 
tive fiction magazines at the local news stands many good plugs 
for the film can be arranged. Photo blowups of Jane with one 
of the magazines in her hand can also be used at the stands. 

JANE WITHERS G-MAN CLUB 

To tie in with the detective angles in the film, organize a 
“Jane Withers Junior G-Man’’ club among the kid patrons at 
the theatre, presenting each member with a photo of Jane and 
a G-Man badge secured at the local dime store. On the day 
the show opens, have all the youngsters parade through the 
streets carrying banners and plugs for the film. 

The studio has made merchandise tieups with more than 
a dozen manufacturers of quality products. A list of these manu- 
facturers can be obtained from the exchange or from a Press 
Book on a previous Withers picture. 

Place particular emphasis on ads for the Jane Withers Steel 
Racer Hoops, manufactured by the California Toy Craft Com- 
pany, of San Francisco, and the Jane Withers Dolls, sold at all 
the exchanges. Prices on the dolls can be had from the ad sales- 
manager at the exchange. The hoops will be given wide pub- 
licity during the summer. 

Arrange a Jane Withers style show for a Saturday matinee, 
using little girls from the neighborhood to model the authentic 
Withers merchandise supplied by local dealers. 

DISTRIBUTE FAN PHOTOS 

During her career in pictures and radio, Jane has been 
known by half a dozen nicknames, among them the Mischief Kid, 
Dixie’s Dainty Dewdrop, The Brat and Ginger Jane. Promote a 
newspaper contest asking the child readers to suggest a new 
nickname for her. Award the best daily suggestions with free 
theatre tickets and wire the grand prize name to Miss Withers 
in care of the studio. In answer she will send the winner a large 
autographed photo of herself. 

To attract the children to a special opening day matinee, 
give away the tinted fan photos of the star, which can be ob- 
tained at the exchange, to all youngsters who attend. 

Borrow some tear gas bombs from the local police depart- 
ment and display them in the lobby under a glass case. Use 
photos which show Jane routing gangsters with tear gas bombs. 

Adlines: 

They Nicknamed Her “Angel” . , . But She Raised . . . Well . . . 
Quite a Crop of Trouble. 

Mile a Minute Mischief . . . Aboard the Transcontinental Kxpress . . . 
With Little Miss Dynamite. 

Public Nuisance Number One Is on the Loose Again . . . Beating the 

Police to the Solution of a Big Case. 



BOXOFFICE : : April 10, 1937 




^kott ^ulr^QCt 


Bar-Rac's Night Out 

M-G-M 10 Minutes 

Infinite patience and extreme caution 
were employed by the cameramen in film- 
ing this original short treating of the noc- 
turnal wanderings of Bar-Rac, otherwise 
a hungry racoon, in search of food. This 
Pete Smith specialty, containing the cus- 
tomary amusing narration, actually tells 
a dramatic story of the struggle for ex- 
istence among the furred inhabitants of 
the forest. Sent out by the Mrs. to bring 
home provender for the kiddies, Mr. Bar- 
Rac encounters a series of varied adven- 
tures, at the end of which he sneaks back 
to his tree-stump home tired — and empty- 
handed. 

Hl-De-Ho 

Vitaphone 11 Minutes 

Against an autobiographical story back- 
ground, Cab Calloway presents several of 
his famous “swing” numbers in a manner 
that will start audiences’ feet tapping in 
rhythm. As a youngster in Harlem, Cab 
had visions of being a great orchestra lead- 
er but his mammy disapproved because she 
had other plans for him. A visit to a for- 
tune teller reveals, in a series of dissolve- 
shots, his eventual success, first in Harlem 
and later on Broadway. These shots per- 
mit the reenactment of various colorful 
episodes from the orchestra leader’s career 
and picture him singing some of his hit 
tunes. An entertaining and well-executed 
“Melody Master.” 


Land of the Midnight Sun 

Vitaphone 10 Minutes 

E. M. Newman’s latest tour of interest- 
ing old-world spots takes in such little- 
known sections of Scandinavia as the im- 
mense Fjords of Norway and the more 
primitive parts of Lapland where the in- 
habitants still make their own clothes, 
carve toys and loom cloth for export. The 
city of Bergen, great fishing export cen- 
ter, has many quaint old landmarks. Lap- 
land lies to the north and it is here that 
the useful reindeer supplies the hard-work- 
ing people with material for their daily 
toil. These last scenes have unusual in- 
terest although the color photography fre- 
quently gives them a blurred effect. 


On the Nose 

Paramount 10 Minutes^ 

This Sportllght treating of the training 
of leading types of sporting dogs is a well- 
edited and frequently thrilling human in- 
terest short. Exerting a particular appeal 
to dog-lovers, the reel loses much of its 
freshness through being the second or third 
to be filmed on this same subject. Divided 
into three sequences, we first see the fox 
hound in an exciting southern chase, then 
the well-known Chesapeake Bay retriev- 
ers in a duck hunt, and, finally, setters, 
bird dogs and pointers working with sports- 
men hunting quail. 


Ebb Tide 

GB 10 Minutes 

Humorous narration and unusual 
photography lift this subject head 
and shoulders above the run-of-the- 
mill short reels. Giving novel treat- 
ment to life among various types of 
beach fauna, there are presented re- 
vealing closeups of some unusual sea 
mammals, reminding the laymen of 
how little he knows of the truly 
amazing life about us. Among the 
rarely -pictured subjects shown is the 
timid starfish which buries its head 
and body, too, in the sand on some- 
one’s approach. The photography is 
remarkably clear notwithstanding 
the speedup of the camera in spots 
to quicken the creatures’ movements. 
A large New York theatre audience 
liked the sallies of the commentator, 
despite a tendency to pun, and the 
typical English wit caused gales of 
laughter which probably indicates 
improvement in the potency of Brit- 
ish humor and its effect on American 
audiences. 



Paths Topics 

No. 5 

RKO 9 Minutes 

Another novel and fast-moving issue 
showing the “world through the camera’s 
eye,” this reel goes British in a big way 
through the inclusion of Raymond Knight, 
radio’s famous “Cuckoo” who gives some 
impersonations that garner plenty of 
laughs. Also a beautiful scenic bit pic- 
turing the Frisian Islands near the north 
coast of Holland where the inhabitants 
literally force their living from the hard 
and rocky soil, and the world’s strangest 
zoo where the spectators are placed in a 
cage to observe monkeys which wander at 
large. The closing subject deals with tiny 
tools and brushes which are worn on the 
fingers rather than held in them. 


Screen Snapshots 

No. 7 

Columbia 91/2 Minutes 

A novel nickelodeon party in costume is 
the highlight of this glossary account of 
what the film celebrities do with some of 
their spare time. If names mean anything 
this subject should satisfy. There’s a se- 
quence at a circus that brings out some 
horse-play by Joe Fenner and others; a 
host of players watching a crew race; a 
bit at Chester Morris’ home and the Fred 
Stone costume party. About 50 top-notch 
screen personaUties are seen in the reel. 


Swing Wedding 

M-G-M 8 Minutes 

Against a background of riotous color, 
Harmon-Ising studios have executed a 
clever satire on the current craze for swing 
music which is certain to add a bright 
note to any program. Such famous sepia 
stars as Cab Calloway, “Fats” Waller and 
Bill Robinson are caricatured as frogs and 
the resemblance to these mill-pond deni- 
zens is astounding. The musical accom- 
paniment to the gay frog-pond wedding 
ceremony is delightfully swingy although 
the basic tunes are easily recognizable. A 
distinctly novel color cartoon. 


The Wedding Deal 

Columbia 11 % Minutes 

The cumbersome quality attached to the 
telling of this rambling and illogical af- 
fair of broken hearts and dreams is not 
likely to provoke the average audience in- 
terest for which the story was intended. 
The tale concerns a young man whose 
ambition to become a doctor allows him to 
be drawn into a marriage deal he later 
realizes was a mistake. Coincidentally, he 
falls in love with a patient and it is her 
child, foisted upon the doctor on her 
deathbed, that reunites the doctor and his 
wife. One of the Court of Human Rela- 
tions series, it is acted by Alexander Kirk- 
land, Dorothy Libaire and Greta Gran- 
stedt. It misses by a wide margin. 

When the West Was 
Young 

Columbia 9 Minutes 

This Columbia Tour is in keeping with 
the fidelity of facts which has been evident 
in the previous releases in this series. 
Tombstone, Ariz., is the scene of this color 
film and the historical sights around the 
town are described by Bud Jamison and 
Charles Sargent, playing a pair of pros- 
pectors, as they question the sheriff. Two 
interpolated vocal numbers, “When the 
Sun Is Slowly Sinking in the Desert” and 
“Just Roamin’ Around,” add much to the 
quiet pleasure which the short’s interest- 
ing treatment will give to the majority 
of picture patrons. 



BOXOFFICE :: April 10, 1937. 


17 


P R A C T I C A L • I D E A S BY PRACTICAL SHOWMEN 


Sailing ^Qat5 


Terminal Replica in 
N.Y. Criterion Lobbi] 

New York — Coming upon the Windsor 
station of the Canadian Pacific Railway in 
Montreal in the heart of the Times Square 
district amazes Broadway strollers until 
closer inspectioir reveals the “station" to be 
a perfect replica of the terminal set up in 
the lobby of the Criterion Theatre here for 
the two-a-day engagement of GB’s “Silent 
Barriers.” The replica, which was drawn 
from plans, is correct in every detail with 
even the Criterion ticket takers and door- 
men sporting authentic C. P. R. uniforms 
which were secured from the railway com- 
pany. 

Miniature Electric Train 
Other displays decorating the inner lob- 
by are an electrically-run train on minia- 
ture tracks which goes, stops or moves 
backwards on verbal instructions from 
anyone speaking into an attached phone. 
This device, which brings passersby into 
the lobby and induces ticket selling, was 
secured through a tieup made by GB with 
the General Electric Co. Another tieup. 
with the American Flyer Manufacturing 
Co., provided a miniature display in the 
theatre’s lounge of all the streamline trains 
in existence. 

Window tieups were made with the sev- 
eral hundred Postal Telegraph offices in 
New York, in addition to a large scenic 
display in the company’s main office. Tie- 
ups with the C. P. R. also resulted in a 
scenic display in the C. P. R. building and 
the distribution of 100 posters in tourist 
agencies, describing the beauties of the 
Canadian Rockies and making prominent 
mention of “Silent Barriers.” 

City-Wide School Tieups 
Making a bid for juvenile attendance, 
the schools of the five boroughs in Greater 
New York were thoroughly covered, with 



Ballyhoo men, dressed as a chef and 
ivaiters, were stationed on busy corners 
of Rochester streets to pass out heralds 
on UA's “History Is Made at Right” 
playing at Loew's Rochester. Lester 
Pollock, manager, tied up with the 
characters portrayed by Leo Carrillo 
and others in the UA film. 


Wanger Offers Prizes 

New York — With the United Artists 
exploitation force in the field more than 
doubled to handle the major situations 
on UA’s “History Is Made at Night,” Wal- 
ter Wanger, producer, has notified the 
UA home office of his offer of cash prizes 
for the most successful and resourceful 
campaigns submitted by first runs. The 
first award will be $100 cash with a $50 
prize for the runner-up. 

the principal of each school presented an 
invitation by special messenger and a re- 
quest to post prominently an illustrated 
card advertising the film. A large group 
of recreational teachers were presented 
souvenir books and offered special conces- 
sions for arranging for their classes to at- 
tend in groups. 

Crowning the display at the Criterion 
is a sign blazoned seven feet high across 
the 150-foot front, above the marquee. 



•pAKING advantage of the fact that a 

Harrisburg, Pa., girl, Pauline Love 
Moore, had a part in 20th-Fox’s “Love Is 
News,” J. D. O’Rear, manager of the Co- 
lonial in that city, threw a party in Miss 
Moore’s honor for newspapermen and 
many of her personal friends. The stunt 
netted O’Rear plenty of newspaper space. 

Emil Franke, Orpheum Theatre mana- 
ger in Des Moines, la., hosted some 300 
of the city’s secretaries at a breakfast of 
doughnuts and coffee recently, which help- 
ed him greatly in selling Columbia’s “More 
Than a Secretary.” 

Interesting and useful is the 16-page 
booklet issued for the Grand National 
screen version of the Mary Roberts Rine- 
hart story, “2^V2 Hours Leave.” Intended 
for use in school, colleges and discussion 
clubs, the edition scientifically analyzes the 
picture by the question method. It was 
prepared by Charlton Andrews and was 
edited by Max J. Herzberg, and issued by 
Educational and Recreational Guides, Inc. 

Following completion of “Sing, Cowboy, 
Sing,” now on location in Kernville, Calif., 
Grand National’s singing western star, Tex 
Ritter, will be available to exhibitors 
throughout the country for public appear- 
ances, the company office in Hollywood an- 
nounces. 


PUSH CANCER TOPIC 

IN MARCH OF TIME 

Spartansburg, S. C. — Manager Bob Tal- 
bert of the Carolina Theatre was so com- 
pletely sold on a recent reel issued by The 
March of Time on “Cancer” that he un- 
loosed extra pressure and push to make 
certain that the film would have a much- 
deserved audience. 

Newspapers were contacted and respond- 
ed most generously with space plugging 
the worthwhile feature, and doctors, 
nurses and health institutions also were 
appealed to and they did their part. 


An exact replica of the Windsor de- 
pot in Montreal, now occupying the 
outer lobby of the Criterion Theatre, 
New York, is making ticket-holders 
for GB’s “Silent Barriers” look twice 
to see if they have, perchance, come 
to the wrong spot. This attention- 
getting display, drawn from plans, is 
correct in every details. It may be 
set up, at small expense, wherever 
this railroad drama is shown. The 
train entrances pictured are placed 
over the original lobby doors and the 
doorman, dressed in railroad uni- 
form, stands ready to punch your 
ticket to the performance. (Metro- 
politan Photo) . 



BOXOFFICE :: April 10, 1937. 





P R A C T I C A I. I D E A S B Y P B A C T I C A L S H O W M F. N 



Cashing in on the valuable radio 'pub- 
licity given Universal’s “Top of the 
Town” when that picture was featured 
on the Hollywood Hotel hour, the Roxy 
Theatre, Hew York, urged its patrons 
to tune in on the Louella Parsons pro- 
gram for a radio preview. In order to 
make certain of not losing trade, Mor- 
ris Kinder, publicity manager, placed 
this standee with its amiouncement in 
the inside lobby so that patrons who 
saw and heeded the message would be 
those who had already seen the cur- 
rent show. 


TIEUP OPPORTUNITIES 
IN WANT AD WEEK 

New York — Newspapers are going to 
town on National Want-Ad Week, April 
17 to 24. During this period they will pro- 
mote the use of their classified pages and 
probably will be in the market for classi- 
fied ad tieups. Where such tieups are 
available, live wire showmen can go to 
town, too. 


Blowups of outstanding scenes from 
RKO’s “Sea Devils,” bordered with 
white rope one inch in diameter, dec- 
orated the lobby sides of Arthur 
Mayer’s Rialto Theatre, New York. 
For an attention-getter a display was 
built in the middle of the lobby con- 
taining equipment loaned by the 
Coast Guard. A Lyle gun with line, 
powder can, ramrod, powder bag and 
cartridge shell placed in front of the 
boxoffice completed the effective dis- 
play. {Metropolitan Photo) . 


SelLln^ Seati 


Suggested Hints for 
the Spring Season 

New York— Appearing in a recent issue 
of the Skouras circuit organ. Forward, 
were the following suggested hints to 
theatremen for checking up on their 
houses : 

Spring is in the air! 

Does a general air of cleanliness prevail 
throughout the house from the front to back? 

Are the front entrance doors clean and well- 
painted, with glass and hardware polished? 

Are the outside lobby frames bright and kept 
clean from dust? 

Have the sign and camopy been cleaned and 
painted lately? 

Examine all draperies and hangings. Are tliey 
in proper position and condition? 

Are the lobby floors, walls and ceilings free 
from dust accumulations? 

What is the condition of your mopboards 
throughout? 

Are the decorative furnishings and light fix- 
tures free from dirt and flyspecks? 

Have grime and dirt been allowed to accumu- 
late on railings, windbreaks, chair-backs and 
arms? 

Are toilets kept properly deodorized? 

Are the drinking fountains kept clean and 
sanitary? 

Is gum eradicator used frequently and freely? 

Are sand jars, waste baskets, and cuspidors 
kept in wholesome condition? 

Has house been fumigated lately? 

Would a little paint or lacquer help at any 
point? 


WINS M-G-M PRIZE 

Kansas City — Leon Robertson, manager 
of the Fox Gilloiz Theatre at Springfield, 
Mo., was awarded $150 by M-G-M for 
turning in the most original campaign 
on “Libeled Lady,” it is announced by 
Claud Morris, territorial exploiteer. 


Fans Express Interest in 
Color Films 

New York — Says Oscar A. Doob, 
head of advertising and publicity for 
the Loew circuit: “Probably the most 
convincing thing to be learned from 
the questionnaires published in 
Loew’s Movie-Goer is the surprising 
interest of movie fans in Techni- 
color features. Although we did not 
ask the question or refer to color in 
any way, an amazing number of per- 
sons wrote into the questionnaires 
their desire for more colored fea- 
tures. Is it possible that we have 
been underestimating the boxoffice 
value of color? Was it color that 
made ‘Trail of the Lonesome Pine’ 
so big? What made other color pic- 
tures flop so badly? Anyway, it will 
cost nothing and may do some good 
if we remember to play up the fact 
in ads, publicity, posters, etc., when- 
ever we have a Technicolor picture.” 


Heavy luvenile Interest 

New York — Juvenile interest in Para- 
mount’s “The Plainsman” ran high in the 
neighborhood of Loew’s Valencia Theatre 
here especially after Assistant Manager 
Doherty made special arrangements on 
tickets for a local boy scout troup and also 
arranged a parade which included 50 
scouts in full uniform marching to the 
theatre to see the picture. Many of the 
scouts’ parents bought tickets to see the 
show, all sitting in a section reserved for 
the occasion. Students from a Jamaica 
school attended a week-day matinee. 



BOXOFnCE :: April 10, 1937. 






"Horizon" and "Wedding" 


CHARLOTTE 


Broadway — Ready, Willing: and Able (WB)...115 
Carolina — Swing High, Swing Low (Para) .... 125 

Carolina — On the Avenue (20th-Fox) 100 

Imperial — Rembrandt (UA) 90 

Imperial — Come and Get It (UA) 90 

State — North of Nome (Col) 100 

State — Let’s Make a ^Million (Para) 86 

State — Code of the Range (Col) 100 

CHICAGO 

Chicago — Personal Property (M-G-M) 115 

Palace — ^Quality Street (RKO) 95 

Roosevelt — Waikiki Wedding (Para) 100 

United Artists — Maj-tiine (M-G-M) 110 

CINCINNATI 

Albee — Maytiine (M-G-M), 2d w'k; held over.. 160 

Capitol — Hideaway Girl (Para) 120 

Grand — Three Smart Girls (Univ), 5th repeat 

W’k 110 

Keith’s — Ready, Willing and Able (WB), held. 120 
Lyric — Nancy Steele Is Missing (20th-Fox) . . . . 110 
Palace — I^ove Is News (20th-Fox), held over.. 190 
Shubert — Racing Lady (RKO) 115 

CLEVELAND 

Allen — IVIien’s Your Birthday? (RKO) 120 

Hippodrome — The King and the Chorus Girl 

(WB) 140 

Palace — Ready, Willing and Abie (WB ) ; 

stage; Ina Mae Hutton and her Melodears. . 160 
Stillman — John ^Meade’s Woman (Para) 75 

DALLAS 

Capitol — Rebellion (RKO) 80 

Capitol — AVonian Wise (20th-Fox) 85 

Capitol — The Old Corral (Rep) 100 

Majestic — History Is Made at Nijrht (UA)....150 

Melba — Two Wise Maids (Rep) 90 

Palace — The Kinff and the Chorus Girl (WB).125 
Rialto — The G<»od Earth (M-G-M); roadshow 
two-a-day engagement at advanced prices... 90 
Tower — CIoistere<l (SR), roadshow attraction. .100 


DENVER 


Aladdin- — Love Is News (20th-Fox), following 

a week at the Denver 120 

Broadway — Lost Horizon (Col), roadshow 300 

Denham — Swing: High, Swing Low (Para), 

return engagement 115 

Denver — Seventh Heaven (20th-Fox) 140 

Paramount — Women of Glamour (Col), and 

Parole Racket (Col) 95 

Orpheum — Quality Street (RKO). and Park 

Avenue Logger (RKO) HO 

DETROIT 

Adams — Trouble in MorcM’Co (Col): Time Out 

for Romance (20th-Fox) 85 

Cinema — A Greater Promise (Amkino) 90 

Downtown — Ecstasy (Jewell), 3d wk., held for 

4th 100 

Fox — Seventh Heaven (20th-Fox). stage show. 

film moved to Adams for 2d wk 110 

Madison — History Is Made at Night (UA) 90 

Michigan — Waikiki Wedding (Para), stage 

show; picture moved to Madison for 2d wk..ll0 
State — Swing High, Swing Low (Para): 2d 
continued 1st run wk; AVhen’s Your Birth- 
day? (RKO) 100 

United Artist.s — Maytime (M-G-M), held for 

2d wk 120 

INDIANAPOLIS 

Alamo— I. and Beyond the Law (WB) 70 

Apollo — The Holy Terror (20th-Fox) 85 

Circle — Swing High, Swing Low (Para), 2d wk.lOO 

Loew's — Fire Over England (UA) 85 

Lyric — Nancy Steele Is Missing (20th-Fox), 

stage show 115 

KANSAS CITY 

Mainstreet — Waikiki AVedding (Para); Mid- 
night Court (WB) 175 

Midland — History Is Made at Night (UA) ; 

Elephant Boy (UA) 80 

Newman^ — AA’hen’s Your liirthday? (RKO); 

Bulldog Drummond Escapes (Para) 80 

Tower — Seventh Heaven (20th-Fox) and stage 

show; transferred to Uptown for 2nd wk 165 

Uptown — Head Over Heels in I^ove (GB), 6 
days 85 

LOS ANGELES 

♦"’hinese — Seventli Heaven (20th-Fox) 100 

Downtown — Ready. Willing and Able (WB) ; 

Night Court (WB) 85 


(AVERAGE IS 100%) 


Top Hits of the Week 


Lost Horizon — Denver (road- 
show) 300 

Waikiki Wedding (dual) — 

Omaha 235 

Maytime — Providence 200 

Love Is News — Cincinnati 190 

Waikiki Wedding (dual) — 

Kansas City 175 

Seventh Heaven — Kansas City. ...165 

Waikiki Wedding — New York 165 

Maytime — Cincinnati 160 


EXTENDED RUNS 

Good Earth (roadshow), 8th wk. of 2-a- 
day at Astor, New York; 3rd wk. at St. 
Francis, San Francisco. 

Lost Horizon (roadshow), 4th wk. of 2-a- 
day at Globe, New York; 3rd wk. at Geary, 
San Francisco. 

Sea Devils, 3rd wk. at Rialto, New York. 

Swing High, Swing Low, 3rd wk. at Blue 
Mouse, Seattle. 


Hillstreet — Quality Street (RKO); AA’e Have 

Our Moments (Univ) 150 

Hollywood — Same as Downtown 85 

Pantages — Same as Hillstreet 145 

Paramount — Swing High, Swing Low (Para), 

2d wk., stage show 125 

State — Same as Chinese 85 

MILWAUKEE 

Palace — Two Wise Maids (Rep); Stars sand 

Stripes Revue on stage 125 

Riverside— A Man Betrayed (Rep); stage show. 100 
Strand— AVhen You're in Love (Col); Devil’s 

Playground (Col) 80 

Warner — Sea Devils (RKO); Her Husband’s 

Secretary (FN) 100 

Wisconsin — San Francisco (M-G-M); Mr. Deeds 
Goes to Town (Col), repeat 70 


MINNEAPOLIS 

Aster — Racing Lady (RKO); Clarenee (Para).. 90 
Century — I,Jist of Mrs. Che>"ney (M-G-M), 2d wk. 90 
Minnesota — Swing High, Swing Low’ (Para)... 100 
Orpheum — Nancy Steele Is Missing (20th-Fox).. 70 


State — AA’oinan AA’ise (20th-Fox); Jungle 

Princess (Para) 80 

World — Carnival in Flanders (French) 70 

NEW HAVEN 

College — Nancy Steele Is Missing (20th-Fox): 

Man of the People (M-G-M) 100 

Paramount — Swing High, Swing Low' (Para); 

Murder Goes to College (Para) 140 

Poll— Maytime (M-G-M) 150 

NEW ORLEANS 

Center — Sea Devils (RKO), revival 65 

Globe — Horse Feathers (Para) 75 

Liberty — AA’ben’s Your Birthday? (RKO) 70 

Orpheum — Quality Street (RKO) 140 

Saenger — Waikiki Bedding (Para) 140 

St. Charles — She’s Dangerous (Univ); The 

King’s Scandals on the stage 190 

State — Alaytime (M-G-M) 140 

Strand — Cloistered (SR), held over 75 

Tudor — Transatlantic Merry-Go-Round (UA) ... 95 


NEW YORK CITY 


Astor — The Good Earth (M-G-M), 8th wk. 

of tw’o-a-day, capacity plus a few standees .. 105 

Ca;*itol — Maytime (M-G-M), 2d wk 140 

Central — Midnight Taxi (20th-Fox) and 5th 

episode Dick Tracy serial 105 

Criterion — Silent Barriers (GB), 1st full wk. 

two-a-day, near capacity 95 

Globe — Lost Horizon (Col), 4th wk. of two- 

a-day, capacity plus a few standees 105 

Palace — Penrod and Sam (FN) 1st run, plus 

Love Is New's (20th-Fox), 2d run 110 

Paramount — AVaikiki AA’edding (Para), stage 

show 165 

Radio City Music Hall — Seventh Heaven (20th- 
Fox), stage show 135 


Outstanding 


Rialto — Sea Devils (RKO), 3rd wk 105 

Rivoli — History Is Made at Night (UA) 115 

Roxy — Top of the Tow’n (Univ), stage show... 145 
Strand — The King and the Chorus Girl (WB)..125 


OKLAHOMA CITY 

Criterion — Nancy Steele Is Missing (20th- Fox), 


5 days 100 

Liberty — Great O’Malley (WB) ; Step Lively, 

Jeeves (20th-Fox) 100 

Midwest — Love Is News (20th-Fox) 125 

State— Great Guy (GN) 125 

Warner — Criminal Lawyer (RKO), plus stage 
show 150 


OMAHA 


Brandeis — Quality Street (RKO); When’s 

Your Birthday? (RKO) 120 

Omaha — Waikiki Wedding (Para); A Doctor’s 

Diary (Para) 235 

Orpheum — The King and tlie Chorus Girl 

(IVB) ; Espionage (M-G-M) 105 


PITTSBURGH 


Alvin — Woman Alone (GB) Breezing Hume 

(Univ) 80 

Fulton — AVings of the Morning (20th-Fox) 120 

Penn — Quality Street (RKO) 75 

Stanley — John Meatle’s Woman (Para) ; 

stage show 110 

Waraier — Once a Doctor (FN); Clarence (Para). 85 
Nixon — Lost Horizon (Col), roadshow 100 


PROVIDENCE 


Albee — Quality Street (RKO) ; With Love 

and Kisses (Melody) 85 

Fays — We Have Our Moments (Univ), stage 

show 85 

Ma.iestic — ^Seventh Heaven (20th-Pox); Step 

Lively, Jeeves (20th-Fox) 100 

State — Maytime (M-G-M) .., 200 

Strand — Murder Goes to College (Para) ; 

Y’ou’re in the Army Now (GB) 100 


ST. LOUIS 

Ambassador — Quality Street (RKO) ; Head 

Over Heels in Love (GB) 85 

Fox — Seventh Heaven (20th-Fox); Girl Over- 
board (Univ) 120 

Loew’s — Ma.vtime (M-G-M), held over 165 

Missouri — Sea Devils (RKO); Bark Avenue 

Logger (RKO) 0® 

St. Louis— Love Is News (20th-Fox), stage 

.show 


SAN FRANCISCO 

Pox — Swing High, Swing Low (Para); Time 

Out for Romance (20th-Fox), 2d wk 95 

Geary — Ix)st Horizon (Col); roadshow, 3d wk. .. 90 
Golden Gate — Park Avenue Logger (RKO) ; 

stage show . . 1^® 

Orpheum — Women of Glamour (Col); Parole 

Racket (Col) 

Paramount — Ma.vtime (M-G-M), 2d wk 140 

St. Franci.s— Gootl Earth (M-G-M), roadshow, 

3d wk 

United Arti.sts — No Man of Her Own (Para), 

reissue _ 

Warfield — Head Over Heels in Love (GB) ; 

Espionage (M-G-M) 0® 


SEATTLE 

Blue Mouse — Swing High, Swing Low (Para); 

The Mighty Treve (Univ), 3d wk HO 

Fifth Avenue — Maytime (M-G-M) 120 

Liberty — History Is Made at Night (UA) 115 

Music Box— Love Is News (20th-Fox); Man of 

the People (M-G-M), 2d "wk 110 

Orpheum — Personal Property (M-G-M); Breez- 
ing Home (LTniv) H® 

Palomar — Let’s Get Married (Col), stage show. 115 
Paramount — Nancy Steele Is Missing (20th-Fox), 
Don’t Tell the Wife (RKO) HO 


WASHINGTON 

Capitol — A Family Affair (M-G-M) and circus 

stage show 

Columbia — La.st of Mrs. Cheyney (M-G-M), 

repeat _ 

Earle — King and the Chorus Girl (WB) and 


Jan Garber Orch 125 

Keith’.s — Qualit.v Street (RKO) 90 

Metropolitan — No Man of Her Own (Para), 

reissue 9® 

Palace — MasTime (M-G-M) 150 


20 


BOXOFnCE 


April 10, 1937. 


BAR 


A COMPUTATION OF WHAT THE PICTURES DID IN 
THEIR FIRST RUNS IN PRINCIPAL CENTERS AS COM- 
PILED FROM THE WEEKLY REPORTS IN BOXOFFICE. 




PERCENTAGES 75 90 100 110 125 140 


Black Legion (WB) 7 

Breezing Home (Univ) 8 

Clarence (Para) 6 

Condemned Row (RKO) 5 

Crack-Up (20th-Fox) 5 

Criminal Lawyer (RKO) G 

Dangerous Number (M-G-M) 8 

Devil's Playground (Col) 10 

Doctor's Diary, A (Para) 5 

Don't Tell the Wife (RKO) 9 

Espionage (M-G-M) 12 

Family Affair, A (M-G-M) 9 

Fire Over England (UA) 5 

God's Country and the Woman (FN) G 

Good Earth, The (M-G-M) 7 

Great O'Malley, The (WB) 14 

Green Light (FN) 34 

Head Over Heels in Love (GB) 11 

Holy Terror, The (20th-Fox) 8 

John Meade's Woman (Para) 19 

Last of Mrs. Cheyney (M-G-M) 29 

Lloyds of London (20th-Fox) 7 

Lost Horizon (Col) G 

Love Is News (20th-Fox) 25 

Maid of Salem (Para) 23 

Mon of Affairs (GB) 5 




NUMBER OF RUNS FOLLOWS INITIALS OF DISTRIBU- 
TORS. PICTURES WITH LESS THAN 5 RUNS NOT LIST- 
ED. AVERAGE THEATRE GROSS FIGURED AT 100%. 


PERCENTAGES 75 90 100 110 125 140 

Man of the People (M-G-M) 5 

Man Who Could Work Miracles (UA) 7 

I . , , i : i 

Maytime (M-G-M) 5 155 

Men Are Not Gods (UA) 7 

Nancy Steele Is Missing (20th-Fox).... 18 

Off to the Races (20th-Fox) 7 

On the Avenue (20th-Fox) 31 

One in a Million (20th-Fox) 9 

Outcast (Para) 7 

Parole Racket (Col) 5 

Plough and the Stars (RKO) 8 

Racing Lady (RKO) 5 

Ready, Willing and Able (WB) 18 

Sea Devils (RKO) 14 

She's Dangerous (Univ) G 

Smart Blonde (WB) 7 

Swing High, Swing Low (Para) 19 

Three Smart Girls (Univ) 8 

Under Cover of Night (M-G-M) 5 

We're on the Jury (RKO) 8 

When You're in Love (Col) 35 

When's Your Birthday? (RKO) 13 

Wings of the Morning (20th-Fox) 11 

Woman Wise (20th-Fox) 7 

Women of Glamour (Col) 12 

You Only Live Once (UA) 7 


CITIES FROM WHICH AVERAGES WERE COMPUTED: With comparative figures indicating the percentage of average business (100 per 
cent) achieved by individual cities as compiled from the first run records of each. 


City 

Pet. 

Baltimore 

80 

Boston 

105 

Charlotte 

110 

Chicago 

95 

Cincinnati 

120 

Cleveland 

110 

Dallas 

105 


City Pet. 

Denver 115 

Detroit 85 

Indianapolis 100 

Kansas City 105 

Los Angeles 105 

Milwaukee 105 

Minneapolis 80 


City Pet. 

New Haven 100 

New Orleans 110 

New York 100 

Oklahoma City 125 

Omaha 130 

Pittsburgh 105 


City Pet. 

Portland, Ore 110 

St. Louis 100 

Salt Lake City 100 

San Francisco 110 

Seattle 115 

Washington, D, C 100 


21 


BOXOFFICE :: April 10, 1937. 



CHANGES 



Pinky Lee, Harold Waldrldge. Feb. 26. '37. 

TERRY-TOON 

Bug: Carnival (7) — A little lady bug is almost 
captured by a ferocious insect but her sweetheart 
comes to the rescue. April 16, ’37. 

Paramount 

COLOR CLASSIC 

Chicken a la King: (7) — A love-sick rooster-Sul- 
tan foresakes his harem of hens for a flirtatious 
duck. April 16. *37. 

rOPEYK 

Hospitaliky (7) — Popeye and Bluto try frantically 
to get injured in order to have Olive Oyl nurse 
them. April 16, '37. 


reatute3 


First National 

Cherokee Strip, The (..) — Western. Justice comes 
to a thriving town when a crusading lawyer who 
had been thwarted in staking his land rush 
claim pins a murder on the same man respons- 
ible for his loss. Dick Foran, Jane Bryan, 
David Carlyle. Director, Noel Smith. (F). May 
15. 


GB Pictures 

King Solomon’s Mines (..) — Adventure. Members 
of an expedition in search of a rich diamond 
mine convince opposing natives of their super- 
natural powders when an eclipse of the moon 
comes to their aid. Cedric Hardwicke, Anna 
Lee, Roland Young. Director, Robert Stevenson. 
(F). April 15. *37. 

COMING RELEASES: 

Coins for Candles — Nova Pilbeam. 

Gangivay — ^Jessie Matthews. 

Non-Stop New York — Anna Lee. Desmond Tester. 

Grand National 

Two Who Dared (85) — Drama. Against a back- 
ground of Czarist Russia and political intrigue 
it tells of a w'oman faced with the dilemma of 
confessing her own lack of virtue or of send- 
ing a man to death. Anna Sten, Henry Wil- 
coxon, Viola Keats. Director, Eugene Frenke. 
(A). April 30, *37. (113). 

TITLE CHANGE: 

AVhen I*in With You, changed to SOMETHING 

TO SING ABOUT (back to its original). 

Metro-Goldwyn-Mayer 

COMING RELEASES: 

1.3th Chair — Madge Evans, Henry Daniell. 

NEAV RELEASE DATES: 


Day at the Ra<*es, A May 21. '37 

Good Old Soak, The April 23. *37 

Night Must Fall April 30, *37 

They Gave Him a Gun May 7. *37 

TITLE CHANGE: 


The Old Soak, changed to GOOD OLD SOAK. 

Poramovmt 

TITLE CHANGE: 

The Ascending Dragon, changed to THE GREAT 
GAMBINI. 

RKO Radio 

Outcasts af Poker Flat (72) — Melodrama. A 
teacher rehabilitates but loses a ruthless gam- 
bler who is driven from a California gold min- 
ing town by vigilantes. Preston Foster, Jean 
Muir, Van Heflin. Director, Christy Cabanne. 
(F). April 16, ’37. (710). 

You Can’t Buy Luck ( . . ) — Action drama mystery. 
A girl, a murder and a catastrophe combine to 
reform a superstitious race horse owner with 
queer ideas. Onslow Stevems, Helen Mack. Hedda 


Hopper. Director. I.ew Landers. (F). May 7. 
•37. (726). 

NEW RELEASE DATES: 

Shall We Dance? April 30, ’37 

Soldier and the I.ad.v, The April 9. ’37 

Woman I Love, The .A^pril 23, ’37 


Republic 

Bill Cracks Down (62) — Action drama. A love 
triangle is solved when the ’’softie” son of a 
.steel magnate earns his spurs and commands 
the respect of a stern superior. Grant Withers, 
Beatrice Roberts, Benny Weeks. Director, Wil- 
liam Nigh. (F). March 22, ’37. (6028). 

Circus Girl (62) — Dramatic romance. An aerialist. 
plotting revenge on his partner, believing he 
has stolen his wife’s love, rescues his partner 
and becomes the victim of his own plot upon 
realizing his error. June Travis, Bob Livingston. 
Donald Cook. Director, John Auer. (F). March 
1. ’37. (6014). 

Gambling: Terror, The (53) — Western. A gang of 
racketeers operating under threat of harm to 


merchants comes off second best when a wan- 
dering gambler exposes them. Johnny Mack 
Brown, Iris Meredith, Charlie King. Directo^r, 
Sam Newfield. (F). Feb. 15, ’37. (6324). 

Jim Hanvey, Detective (700) — Comedy mystery. A 
country detective spurns an insurance company’s 
plea to search for valuable jewels but exposes 
the thief when a young couple becomes impli- 
cated. Guy Kibbee, Tom Brown, Lucie Kaye. 
Director, Phil Rosen. (F). April 5, ’37. (6006). 

Trusted Outlaw, The (52) — In an effort to go 
straight and remove the family stigma of out- 
law a cow’boy Incurs the wrath of thieves but 
gets the upper hand, the girl amd a job. Boh 
Steele, Lois January, Joan Barclay. Director, 
Robert Bradbury. (F). Feb. 1, ’37. (6.3.34). 

20th Century-Fox 

TITLE CHANGE: 

Escape From lyOve, changed to I WILL BE 

FAITHFUL. 

Last Year’s Kisses, changed to YOU CAN’T 

HAVE EVERYTHING. 

Universal 

As Good as Married (..) — Romantic drama. An 
infatuated secretary marries her philandering 
boss. Memories of his past come up, shatter- 
ing her illusions and causing her to walk out. 
This causes him to reform, and brings a recon- 
r^iliation. John Boles, Doris Nolan, Walter 
Pidgeon. Director. Edward Buzzell. (F). Mav 
9. *37. (1012). 

Wings Over Honolulu (..) — Romantic drama. 
When a former suitor attempts to interfere wdth 
a whirlwind marriage, causing Injury to the 
husband’s naval career, the wiife cancels a 
planned elopement and saves her husband’s 
reputation. Wendy Barrie, Ray Milland, Wil- 
liam Gargan. Director, H. C. Potter. IF). Mav 
16 . » 37 . ( 1011 ). 

Warner Bros. 

(lo Getter, The (..) — Romantic comedy-drama. 
Despite the enmity engendered by a jealous 
boss and some dangerous assignments, a crip- 
pled ex-sailor wins his superior’s admiration, 
daughter and managership in a huge firm. 
George Brent. Anita Louise, Charles Winninger. 
Director, Busby Berkeley. (F). May 22, ’37. 

•Melmly for Two (60) — Musical comedy-drama. A 
battle of wits, love, temper and pride between 
a band leader and his girl singer introduces 
the origin of swing music and seals a romance. 
James Melton, Patricia Ellis, Fred Keating. Di- 
rector. T.,oui.s King. (F). May 1. ’37. 


Skott6 


Columbia 

COLOR RHAPSODIES 

Let’s (io (9) — The industrious bees set an example 
for the grasshoppers by showing them how to 
run their village. April 8, ’37. 

TWO REELERS 

New News (19) — Two reporter.s hire out a.s cook 
and butler in order to get a scoop on wealthy 
woman’s engagement to a foreign prince. Tom 
Kennedy and Monty Collins. April 1, ’37. 

Three Dumb Clucks (20) — The Three Stooges set 
out to prevent their father’s marriage to a dizzy 
blonde who helomgs to a gang of blackmailers. 
April 17. ’37. 


Educational 

GAGS AND GALS 

Comic Artist’s Home Life (19 — Jefferson Mac- 
hamer marries a beautiful girl reporter in order 
to get ideas for his weekly comic sheet. Jean 
Christie. April 9, ’37. 

SONG AND COMEDY 

Dental Follies (10) — Young dentist puts on a floor 
show to keep his patient’s mind oft the pain. 


RKO Radio 

BILL CORUM 

Foreigji Sports (10) — The outstanding athletes of 
foreign nations are pictured in sporting coniests 
in London, Spain and Japan. April 19, ’3 t. 

EDGAR KENNEDY 

Dumb’s the Word (18)- — While cleaning the attic of 
hi.s house, Kennedy discovers a teapot full of 
gold pieces but it is finally taken away by his 
neighbor. June 11, ’37. 

PA'THE TOPICS 

No. 6 (9) April 2, ’37 

MARCH OF TIME 

No. 8 (20) March 19, ’37 

WORLD ON PARADE 

California Missions (11) — Places of worship erect- 
ed by the Franciscan. Friars a century ago still 
retain their origin charm. April 16, '37. 

Universal 

GOING PLACES 

No. 34 (8) — A fiesta to the ox in San Isidro, 
Mexico; borax deposits in Death Valley; the 
hottest spot in the United States; the two mil- 
lion dollar mystery man who lives in Death 
Valley. March 22, ’37. 

OSWALD CARTOONS 

Birthday Party (7) — Oswald invites the three 
little ducklings to his birthday party with dis- 
a.strous results to the presents and refreshments. 
March 29, ’37. 

STRANGER THAN FICTION 

No. 3.5 (10) — ’The president’s double; an egg- 

poaching pooch; lighthouse-keeping in the mid- 
dle of Atlantic City; a blind watchmaker; a 
school that played hookey; a Cuban Dr. Divine. 
April 26. ’37. 


Vitaphone 

BIG TIME vaudeville 

Vitaphone Diversions (10) — The Five Juggling 
•Jewels; Dave Monahan, xylophonist: Brown. 
Rich and Ball, a comedy team; and Smith 
and Dale, dialect comedians. April 3, '37. 

BROADWAY BREVITIES 

Play Street (21) — Cherry Preisser, star in a Broad- 
way show, Invites her sister, June, and Duke 
McHale to a party w'here they demonstrate 
their dancing ability. April 3, '37. 

Romance of Robert Burns (16) — The famous poet 
leaves his country sweetheart to go to Edin- 
burgh where he meets a society girl but he re- 
turns to his home in time to marry his true 
love. Owen King, Linda Perry. In Technicolor. 
April 10. '37. 

LOONEY TUNES 

Porky’s Romance (7) — Porky Pig displays his ro- 
mantic nature to Petunia Pig but he finally 
decides to remain a bachelor. April 3, '37. 

VITAPHONE NOVELTIES 

Ghost to Ghost Hook-up, A (11) — The Radio 
Ramblers have an opportunity to display their 
famous imitations of popular stars in a haunted 
house. April 3, '37. 

Home Run on the Keys (9) — At a hunting lodge 
Byron Gay and Zez Confrey, composers, are 
trying to get an idea for a song when Babe 
Ruth reminisces about his baseball days, hence 
the title song. April 24, ’37. 



22 


BOXOFFICE :: April 10, 1937. 






COVERING NEW YORK, NEW JERSEY, DELAWARE, MARYLAND, VIRGINIA AND EASTERN PENNSYLVANIA 


NEW UNION DISSENSION BREAKS 


Morrison Views 
Unions Progress 

Washington — “Applications for unioni- 
zation of (minor) theatre employes are 
coming in most encouragingly and organi- 
zation is proceeding all along the line,” 
Secretary Morrison of the American Feder- 
ation of Labor told Boxoffice here Wed- 
nesday. 

Morrison received with interest a report 
from George Browne, president of lATSE, 
that his group would support the Screen 
Actors’ Guild and other coast unions seek- 
ing entrance into the basic studio agree- 
ment or the establishment of a closed shop 
in the studios. He cited the AFL resolu- 
tion urging the basic pact studio unions 
to support 15 coast unions seeking studio 
recognition. 

Understood to be active in the theatre 
and exchange unionization movement, 
Browne and ranking lATSE officials have 
been absent from their Washington head- 
quarters for many days. 


NO CIO ENTRY INTO 

AFL GOTHAM FIELDS 

New York — Speculation surrounding the 
probable invasion in the New York area 
of the Committee for Industrial Organiza- 
tion was allayed this week when CIO at- 
torneys agreed to withdraw from organi- 
zational activity in the building and gen- 
eral construction fields. 

This move was interpreted by labor in- 
terests as meaning that the John L. Lewis 
group woud not attempt to encroach upon 
the jurisdiction of the American Federa- 
tion of Labor in the organized fields, in- 
cluding film crafts. 


RKO Rochester Buy 

Rochester, N. Y. — The owners of the 
RKO Palace Theatre Bldg, here sold the 
property to the Rochester Palace Corp., a 
subsidiary of RKO, for $1,193,000. 


Labor Relations Board 
Studies Lab Strike 

New York — O n the eve of its third 
week, the strike at the Consolidated 
Film Laboratories plant in Ft. Lee, 

N. J., was brought before the national 
labor relations board here for settle- 
ment. The union demands a iO-hour 
loeek, wage increases and other con- 
cessions. 

Attending the conferences were 
Herbert V. Yates and his counsel for 
Consolidated and Bernard Deckoff, 
president of the United Theatrical 
and Motion Picture Workers Union, 
and his committee. 

Central States and 
Paramount Dicker 

New York — Central States theatres in 
Iowa and Nebraska are in the midst of a 
deal with Paramount for a combined op- 
eration and while the matter is under dis- 
cussion nothing definite has been accom- 
plished, Ralph Blanton, general manager 
of the circuit in the middle west, told 
Boxoffice this week. 

With A. H. Blank, head of Central States 
and Paramount operating partner, Blanton 
arrived here Monday chiefly to dispose of 
some film deals that had been hanging fire, 
he said. 

Under negotiation is the elimination of 
the repurchase clause in the Paramount 
contract with Blank whereby Paramount 
can resume full ownership of the theatres. 
However, it will take some time before this 
is effected because of the necessity of ar- 
riving at the best tax savings arrangement, 
it was said. 


GN MEET SET MAY lG-19 

New York — Grand National’s first an- 
nual sales meeting is set for May 16-19 at 
the Ambassador Hotel, Los Angeles. 


Discharge of Empire Men 
Creates Rift With 
Local 306 

New York — The virtual monopoly in the 
projectionist field being enjoyed by Local 
306, affiliate of the International Alliance 
of Theatrical Stage Employes, is seen as 
threatening the existing peace among the 
theatre interests that, ironically, are now 
fighting to restore the gains they thought 
had been achieved when Mayor La Guar- 
dia’s board of survey made Local 306 over- 
lord in its field. 

Empire Favors CIO Charter 

New industrial warfare appears immi- 
nent, with the Empire State Motion Pic- 
ture Operators Union having gone on rec- 
ord as favoring a Committee for Industrial 
Organization charter. A. Kindler, presi- 
dent of Empire, this week said an applica- 
tion for the charter is being drawn and 
will be submitted when the CIO opens 
headquarters in New York in about a week. 

Fresh dissension among the two unions 
originated when eight Empire men were 
discharged from houses in Brooklyn be- 
longing to the Independent Theatre Own- 
ers Assn. This occurred after the agree- 
ment reached recently by which the Allied 
Motion Picture Operators Union was ab- 
sorbed by Local 306 and a contract was 
signed by Local 306 and the ITOA. Sub- 
sequently, it was admitted by Ben Golden, 
labor mediator for the board that effected 
the agreement, that had the board been 
aware that Empire men were employed in 
ITOA houses a different agreement, not 
restricting employment to Local 306 men, 
would have been effected. 

Empire Pickets Arrested 

George Basson, president of Local 306, 
demanding that the letter of his contract 
with the ITOA be upheld, refuses to rein- 
state the eight Empire men who have been 
replaced with Local 306 operators. Mean- 
while, the mediators who successfully 
ironed out what they thought was the last 
vestige of dual unionism among the pro- 
jectionists are powerless to adjust the sit- 
uation, the trump card being held by 
Basson. 

On Tuesday four Empire pickets in front 
of the Globe, protesting the alleged lockout 
by ITOA houses, were arrested. 


EASTERN EDITION Is One of the Seven Sectional Edi- 
tions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: NEW ENGLAND. MIDEAST, CEN- 
TRAL, MIDWEST, WESTERN, SOUTHERN. 


ALFRED L. FINESTONE, Eastern Editor, 551 Fifth Ave., 
New York, N. Y., Phone Vanderbilt 3-7138. PRESCOTT 
DENNETT, Bond Bldg., Washington, D. C., V. W. MOR- 
ROW, 73 W. Eagle St., Buffalo, N. Y. 


ITO Reports Demand for 
Third Exhibitor Group 


New York — The notion of Harry Brandt, 
president of the Independent Theatre 
Owners of Greater New York, for a third 
national exhibitor organization, is being 
kept alive by articles in The Independent, 
the association’s organ. 

“Independent exhibitors, disgusted with 
what they term the ‘sterility of the MPT- 
OA,’ have besieged the ITOA offices with 
letters demanding and asking for the for- 
mation of a new national exhibitor organi- 
zation headed by a leading public figure 
who can fight for their welfare with some 
degree of success,” the paper said in its 
issue of April 10. 

Suggest Regional Meetings 

“The general tenor of the suggestions 
and inquiries stresses the point that no 
man is too big for the job and the salary 
would be made high enough to attract per- 
sons of outstanding ability.” 

Mentioning the name of one “demand- 
ing” a third national exhibitor group, the 
paper continued that with a leader of the 
calibre outlined heading such an organiza- 
tion, exhibitors “would at least present a 
united front against the producer-distri- 
butor interests.” 

Suggestions have been made that re- 
gional meetings be held to formulate plans, 
to be followed by a national meeting at 
which the new organization would take 
form, the article said. 


REPUBLIC STARTS 

MANAGERS' MEETING 

Chicago — The first of a series of regional 
meetings for Republic branch managers 
was held here by J. J. Milstein, sales man- 
ager, on April 10 to discuss current product 
preliminary to the company’s national 
convention this spring. Among those at- 
tending were Max Roth, central sales man- 
ager, Irving Mandel, Harry Torch and the 
Chicago staff; L. W. Marriott, Indianapolis, 
and Jack Frackman, Milwaukee. 

Milstein will preside at a meeting in 
Kansas City on Monday with Gilbert Na- 
thanson, Minneapolis; E. J. Hilton, Des 
Moines; Henry Novitsky, Omaha; Nat 
Steinberg and Barney Rosenthal, St. Louis; 
Sol Davis, Oklahoma City, and Bob ’With- 
ers of Kansas City and his staff scheduled 
to attend. 

After two additional regional sessions, 
Milstein will proceed to Los Angeles to con- 
fer with Herbert J. Yates, president of 
Consolidated Film Laboratories, and the 
company’s producers on a definite date for 
the national sales meeting. A1 Adams, 
publicity and advertising head at the home 
office in New York, will leave for the west 
coast next week for the conferences. 


MPTOA Head Names 
Radio Committee 

New York — Carrying out the inun- 
date of the Miami convention, Ed 
Kuykendall, MPTOA president, ap- 
pointed a committee Thursday to 
survey radio competition with thea- 
tres. The committee'. 

Walter Vincent, New York, chair- 
man; Arthur H. Lockwood, Middle- 
town, Conn.; Lewen Pizor, Philadel- 
phia; Samuel Pinanski, Boston. 

“This committee will welcome ideas 
and suggestions from exhibitors on 
the radio problem and will under- 
take to examine the practical matter 
of what should be done, how it can 
be done, and what sort of regulation 
or control would reduce the damage 
to stars and theatres to a minimum,’’ 
Kuykendall said. 

VanBeuren Officials 
Talk Feature Plans 

New York — With the decision of the 
board of directors of "Van Beuren Corp. 
to cancel its future production schedule, 
conferences were begun this week among 
officers of the company toward setting up 
its program of feature pictures. 

George Hirliman, president of Condor 
Pictures, which with RKO owns all "Van 
Beuren stock, arrived from the coast this 
week for talks with A. J. "Van Beuren, 
chairman of Condor’s board, and Frank 
M. Snell, in charge of the company’s east- 
ern activities. Early discussions center 
about production details on “Nine Old 
Men.” 

The company probably will make a se- 
ries of color shorts for either RKO or 
Grand National release. Van Beuren con- 
tracted to produce 32 short subjects for 
RKO release this season, the last of which 
is expected to come through in July. 


Newark Game Test 

Newark, N. J. — Affiliated Enterprises, 
sponsors of Bank Night, will seek to deter- 
mine its rights to continue the game at the 
American here, which was recently raided 
by police, when the case comes up before 
the grand jury next week. Magistrate 
Valani, sitting in police court, held Charles 
Horne, manager of the theatre, without 
bail pending the hearing. 


DISTRIBUTORS BOW 

TO SALES TAX RULE 

New York — Repeated postponements on 
the part of major distribution companies’ 
attorneys in moving for permission to have 
the U. S. supreme court review the decision 
holding film rental transactions within the 
city subject to the emergency two per cent 
sales tax is seen as an indication that they 
favor payment of the tax without further 
contesting its validity. 

Auditing Has Begun 

This view was divulged by a high city 
official, who, in the absence of further dis- 
tributor moves, revealed that the comp- 
troller’s office has already begun auditing 
the assessments against the distributors 
and will commence collections in about a 
month. Only the possibility of a review 
of the decision remains as an obstacle 
toward unloosening the distributors’ purse 
strings to the extent of about $2,000,000, 
representing arrears in the two years of 
accumulated taxes plus penalties and in- 
terest. 

Boxoffice’s informant pointed to the 
fact that had the distributors felt there 
was a chance of upsetting the decision of 
the state’s highest tribunal, which upheld 
the validity of the tax on March 16, some 
form of action would have been taken be- 
fore now, particularly as the first quarter 
payment of the sales tax is due April 15. 


DEL. TAX EXEMPTION 
BILL PASSES HOUSE 

Dover, Del. — The bill ex.:mpting motion 
picture studios from taxes for 15 years, in- 
troduced in the house several weeks ago, 
passed that body last Thursday. 

Howard E. Lynch jr., house attorney, ex- 
plained the bill, declaring it would not 
exempt from taxation property held by 
film concerns not used for that business. 
The bill was introduced by Rep. 'W. R. 
Ringler of Millville. 


Three Win Sunday Shows 

Baltimore, Md. — Three bills permitting 
Sunday motion pictures in various sections 
of Maryland in which they have been bar- 
red have been passed by the general as- 
sembly. Two are subject to referendum. 
One of these would permit showings in 
Annapolis and another in Oakland, Md. 
The third bill provides for showing Sunday 
films in the fifth district of Anne Arundel 
county, providing 10 per cent of the re- 
ceipts from ticket sales go to charitable 
organizations. 


Defer Ad Rate Tilt 

Rochester, N. Y. — The three local news- 
papers have postponed a threatened in- 
crease in the motion picture advertising 
rate which was scheduled to go into ef- 
fect April 1. H. M. Addison and Lester 
Pollock of Loew’s are credited with con- 
ducting the negotiations which resulted in 
a postponement of the rate increase at 
least to September 1. 


24 


BOXOFTICE :: April 10, 1937, 


MllEW YORK 


Phillij Independents Hit 
at Distribntor "Drives" 


^HE Press Photographers, who ought to 
know, speak their piece: The hardest 
persons to photograph: Greta Garbo and 
J. P. Morgan. The most fascinating wom- 
an: Hildegarde, radio and screen star. 
The best dressed woman: Irene Rich. The 
most photographed child: Shirley Temple, 
with the Dionne Quints running a close 
second. The easiest person to photograph: 
Mayor La Guardia. All of this was dis- 
closed in a poll of the press lensers in 
New York. 

Norton V. Ritchey, general manager of 
Monogram’s export department, has re- 
turned from a Florida vacation . . . Myron 
Battler, Paramount branch manager for 
the metropolitan territory, is off for fun 
in Havana . . . Arthur A. Lee is booked to 
sail for Europe on the Normandie April 28 
. . . Joe Weil, director of exploitation for 
Universal, is back from Canadian confer- 
ences anent openings of “Top of the Town” 

. . . Joseph I. Breen, production code ad- 
ministrator for the Hays office, is due 
from England next week. 

Gordon White, John C. Plinn and Mar- 
vin Kirsch will be in charge of entertain- 
ment for the forthcoming Ampa dinner- 
dance at the Hotel New Yorker May 1. 
If you have any novel ideas, shoot ’em 
to the boys . . . E. C. Grainger, brown as 
the proverbial berry from three weeks of 
Florida . . . A1 Santell is in town looking 
at lots of shows . . . Ernst Lubitsch is 
posting $50 for the best advertising catch- 
line for the campaign on “Angel.” The 
contest is open to all Paramount pub- 
licity employes. 

Miriam Hopkins is understood to have a 
piece of “Miss Quis,” current Broadway 
attraction . . . Lawrence Tibbett has been 
re-elected president of the American Guild 
of Musical Artists. James Melton remains 
a member of the board . . . Charles E. 
and Mrs. McCarthy have returned from a 
Caribbean cruise . . . Jake Lubin is get- 
ting along nicely after an operation at 
the Hospital for Joint Diseases . . . Hal 
Hode, public relations representative for 
Columbia, will address groups at the Ho- 
tels Astor and Roosevelt, April 20 and 23, 
respectively , on what “Lost Horizon” 
should mean to them. 

When Samuel Goldwyn put Linton Wells 
in charge of his eastern publicity and ad- 
vertising department, he acquired the kind 
of talent that promises to put NEWS in 
motion picture publicity. Linton’s back- 
ground includes newspaper coverage of 
wars and insurrections in all parts of the 
world since the Chinese revolution of 1911. 
He reported the Italo-Ethiopian conflict 
for the New York Herald-Tribune and 
was roving reporter in Europe for Inter- 
national News Service, later becoming chief 
of INS and Universal Service bureaus in 
Moscow from 1932 to 1934. He has been 
Hollywood correspondent for the Herald- 
Tribune, Chicago Tribune and Associated 
Press. 

Tony Barg is designing the murals for 
the newsreel theatre opening next month 
in the Grand Central Terminal . . . Fun 
(Continued on next page) 


Shenandoah Showmen 
Face Gouge 

Philadelphia — Theatre owners in 
Bhenandoah, Pa., are facing a battle 
for their existence in a bill pending 
before the borough council there. 

The bill proposes to raise the li- 
cense fee to $3.00 a day and $25 for 
Bunday which would raise the pres- 
ent $100 license fee to $2,236, for a 
theatre running all year around. 

The situation looks serious after 
the bill received the approval of the 
Bhenandoah Labor Board, which 
charged that Bhenandoah theatres 
charged higher entrance fees than 
surrounding towns. Only five mem- 
bers of the \b-man borough council 
have thus far expressed opposition 
to the proposed ordinance, it was re- 
ported. 

School Film Study 
Move Wide-Spread 

New York — “More than 5,000 progres- 
sive schools and colleges are teaching 
photoplay appreciation today” in contrast 
to a decade ago when the power of schools 
to influence film trends lay dormant, ac- 
cording to William Lewin, chairman of the 
motion picture committee. Department of 
Secondary Education, National Education 
Assn., speaking before students of the New 
York University School of Education 
Thursday night. 

Study guides on the better photoplays 
are issued periodically, basic text books in 
the photoplay appreciation field are now 
available and methods of the movement 
are being taught in normal schools and 
teachers’ colleges. 

All this is of benefit to the exhibitor in 
that it creates potential audiences, Lewin 
said, expressing the opinion that “one of 
the most effective methods of using a mo- 
tion picture appreciation course is to cor- 
relate it with whatever films are currently 
being seen by pupils in neighborhood thea- 
tres. 

Lewin has long opposed the practice of 
major motion picture companies of send- 
ing out study guides to theatre managers 
and exchanges in advance of release date. 
This policy, Lewin maintains, definitely 
dates the guides and they often never reach 
the classes for which they are intended. 
A more effective method of distributing 
these pamphlets, Lewin declared, is to have 
them issued from the Educational and 
Recreational Guides headquarters. 


Philadelphia — Opposition to “drives” 
and sales campaigns put on by local ex- 
changes was voiced at a meeting of the 
board of managers of the UMPTO of E. 
Pa., So. N. J., and Del. held last Friday. 

The organization called upon exhibitors 
to refrain from participating in such cam- 
paigns which were termed “injurious to 
the industry” and “not in the best interest 
of the exhibitor.” 

Slaps Columbia 

The UMPTO also passed a resolution 
condemning Columbia Pictures Inc., for al- 
legedly setting up a non-theatrical situa- 
tion in Bridgeport, Pa., in “retaliation” 
against an exhibitor for not buying Colum- 
bia product for the 1936-37 season. The 
distributor is accused of selling pictures 
to churches and halls in competition to the 
Bridgeport exhibitor, 

Members of the organization were also 
urged to delay entering into any contracts 
with distributors for the forthcoming sea- 
son until they are duly advised by the of- 
ficers of the UMPTO. 

Restate Shorts Pay Stand 
The UMPTO restated its opposition to 
the weekly payment plan for shorts. It 
called upon all its members to sign pledges 
to refrain from signing contracts which 
provide for the weekly payment plan. 


N. Y. SCHOOL BOARD 

PRODUCES A FILM 

New York — The department of educa- 
tion of the city of New York this week 
entered the field of motion picture produc- 
tion with work started on a full-length 
feature on safety education. 

About 30 prints will be put in circula- 
tion among the schools in the metropolitan 
area. The feature will be supervised by 
professional photographers from the WPA 
adult education project. It will be design- 
ed to dramatize the dangers that children 
face going to and from school and will em- 
phasize how to cross streets properly and 
other phases of safety. About 200 children 
at a Bronx school will enact roles. 


Will Aid Campaign 

New York — William Scully, zone chair- 
man of the New York committee of the 
Will Rogers Memorial Drive, and Joe Lee, 
committee member, discussed the cam- 
paign beginning April 30 with members of 
Allied Theatre Owners Assn, at a meeting 
at the Hotel Lincoln Tuesday. The organi- 
zation voted to support the campaign. In 
the absence of President Lee Newbury, the 
meeting was conducted by Sidney Samuel- 
son, member of the board. 


BOXOFFICE :: April 10. 1937, 


25 


TRUCK STRIKE TIES 

UP SCENERY AT DEL. 

Wilmington, Del. — Wilmington’s general 
truck strike, now in its fourth week, pre- 
vented the moving of scenery for the re- 
turn engagement of “Boy Meets Girl” from 
the railroad station to the Shubert Play- 
house last Thursday and the engagement 
was cancelled. A full house, more than 
1,200 persons, were turned away. 

When the company was unable to play 
here its members left for Richmond, Va. 

After a day of conferences, Raymond J. 
Harris, manager, said he had been ad- 
vised that the union truckers could not 
haul the scenery even under police escort. 

General Strike Called Off 

The general labor union strike in Wil- 
mington which was called effective 6 a. m. 
Saturday morning and which, according to 
union officials, would “also likely shut down 
all theatres” in the city, was called off at 
noon Saturday. 


STAGE EMPLOYES 

DEAL FOR BOOST 

New York — Negotiations on a wage in- 
crease for members of Locals 1 and 4 of 
the Theatrical Protective Union. lATSE, 
consisting of stage employes, will continue 
next week with Major L. E. Thompson, 
chairman of the committee representing 
the New York theatre circuits. 

The unions demand restoration of the 
salary cuts taken two years ago when the 
circuits complained of reduced business. 
Labor representatives met with circuit 
spokesmen this week but failed to agree on 
terms. The labor committee rejected the 
theatres’ proposal that three increases of 
six per cent each be staggered over a two- 
year period and this week was holding out 
for a flat increase of 15 per cent, retro- 
active to March 1. 


BOASBERG HEADS RKO 
BUFFALO EXCHANGE 

Buffalo — Charles Boasberg has assumed 
his new duties as manager of the RKO 
Buffalo exchange. He succeeds Tom J. 
Walsh, who is with the Comerford circuit. 

Boasberg, a native of Buffalo, was one 
of the leading RKO salesmen in the area. 
He began as a salesman in the Salt Lake 
City exchange, became manager there late 
in 1929, and shifted to the managership 
of the Buffalo exchange in July, last year. 
He has been with the company nine years. 


Reject One Reel Out 
of 5,000 

Philadelphia — The Pennsylvania 

Censor Board rejected but one of the 

5.000 reels of features, shorts and 
educational reels it reviewed last 
month, Mrs. A. Mitchell Palmer an- 
nounced last week. Of the subjects 
viewed. 4,000 reels were features, and 

1.000 educational reels and shorts. 


Question Validity of 
Game Ordinance 

Buffalo — A test case to determine 
the validity of an old ordinance, 
which was recently invoked and then 
rescinded by the police commissioner 
as pertaining to the playing of audi- 
ence gaynes at theatres, will be start- 
ed here next week, it was said by 
counsel for Affiliated Enterprises, 
Inc,, distributors of Bank Night. The 
police commissioner attempted to en- 
force the ordinance, but ordered it 
revoked when the question of whether 
it governed the giving away of prizes 
by chance was injected. 


ASSOCIATES EYE 

GROUP INSURANCE 

New York — A ten-year plan of group 
insurance will be submitted to the mem- 
bership of the Motion Picture Associates, 
Inc., Joe Lee, president, said. With about 
200 members now active in the organiza- 
tion Lee feels that each member, as well as 
his family and relatives, can obtain pro- 
tection with the cost defrayed out of dues. 
Insurance up to $3,000 without medical aid 
and up to $5,000 with medical aid will be 
considered. 

The organization has set November 20 
for its annual dinner-dance, at the Hotel 
Astor. 


Peirce loins Monogram 

New York — William L. Peirce has been 
appointed west coast publicity head for 
Monogram Pictures by W. Ray Johnston, 
president, following his resignation as as- 
sistant to Edward Finney, publicity and 
advertising head of Grand National here. 
Peirce, whose resignation will take effect 
April 17, returns to Hollywood after an 
absence of two years. Before joining Grand 
National he was exploitation manager for 
Republic under Finney. 

Helen Harrison, who has been handling 
fan magazine and out-of-town newspaper 
publicity for Grand National, has been 
named publicity manager and will take 
over Peirce’s duties. 


Plan Regular Meetings 

Philadelphia — The holding of discussion 
meetings every three months are the pres- 
ent plans of the National Film Carriers 
Ass’n. James P. Clark, Clinton K. Weyer 
and Oscar Neufeld returned Wednesday 
from New York following a meeting of the 
association. 


Helen Burgess Dies 

Hollywood — Helen Burgess, Paramount 
player, died here early Thursday morning 
of pneumonia at the age of 18. She ap- 
peared in “The Plainsman,” “A Doctor’s 
Diary,” “King of Gamblers” and “A Night 
of Mystery.” 


NEW YORK 


(Continued from preceding page) 


for all: When “Wake Up and Live” opens 
at the Roxy those old fenders, Winchell 
and Bernie, have arranged to occupy seats 
at the opposite ends of the same row . . . 
Buddy Rogers, the Olathe, Kas., boy who 
made good in the big city, is the star at- 
traction along with Victor Moore and 
Helen Broderick on a new Sunday broad- 
cast over the CBS network. In about a 
month, when Mary Pickford, his fiancee, 
returns from England, the wedding bells 
will ring. 

Lawrence Beatus is winding up the cele- 
brations attending his silver anniversary 
with Loew’s. He started 25 years ago at 
the old Yorkville . . . Harry Sklarin, new 
manager of Skouras’ Englewood, Engle- 
wood, N. J., was on the receiving end of 
a testimonial dinner commemorating the 
appointment. Meyer Phillips of the Plaza 
was in charge of the affair . . . Assistant 
Manager Howard Hildebrandt of the Cres- 
cent in Astoria, L. I., is the proud poppa 
of a baby girl, named Joan Mary. 

It Can’t Happen Here: “The art of writ- 
ing is the art of applying the seat of one's 
pants to the seat of a chair,” observes 
Sinclair Lewis, writing in the Bookman 
. . . Rubey Cowan, formerly loith NBC, 
has gone to Hollywood to handle radio 
contacts in the Paramount studio . . . 
Robert K. Goodhue has been put in charge 
of the literary, script and scenario depart- 
ment of the William Morris agency. 

Bob Wolff, RKO branch manager here, 
spent the weekend with friends at Roscoe, 
N. Y. Object: trout fishing and photog- 
raphy (amateur style) ... It rains so 
hard out on Long Island that patrons have 
asked Manager Pearse Fleming of the Cove 
to supply them with towels on the way in 
. . . A1 Wheeler, booker at the local M-G-M 
exchange, is vacationing with his family 
in Pittsburgh . . . Steve Aversa of the 
Capitol, Jersey City, is bouncing a new 
baby boy. 

Apparently on the theory that in union 
there is strength, one Harry Ames has es- 
tablished an office here for the distribu- 
tion of a game he calls Bankeno . . . One 
of the most attractive Easter displays seen 
around here in many years was the one 
conceived by Jim Bruno and his staff at 
the Gates in Brooklyn ... Max Fried, 
booker at the local Warner exchange, this 
week celebrates his first wedding anni- 
versary . . . Milton Blackstone is a year 
older. 

Oscar Doob handed out mimeographed 
orchids to Manager Grace Miles and As- 
sistant Gene Marbo of the Lexington for 
a swell stunt — the erection of a large 
street banner at the approach to the 
Queensboro Bridge . . . C. C. Moskowitz 
is soaking up sun in Hollywood, Fla. . . . 
Hannah Jones, daughter of the Atlanta 
Constitution film critic, Ralph Jones, was 
in town to see the shows . . . Henry Kos- 
ter, Deanna Durbin’s director, spent the 
week shooting typical Gotham interiors for 
his next film . . . Ben Serkowich’s research 
(Continued on page 30) 


26 


BOXOFnCE ;; April 10, 1937. 


PIHIIIIILA»1E1LP1HUIA 

^^ITH the arrival of the balmy days the 
filmites have all returned to their lo- 
cal stamping grounds — that is, all but that 
gay blade, Dave Milgrim, who is still un- 
accounted for. That “Prince of Vine 
Street,” Jim Clark, has been appointed a 
member of the new Civil Service Commis- 
sion. It is reported that Jim will resign 
his other public office, as member of the 
Delaware River Bridge Commission. 

Union organizers are very active on the 
street these days with reports of scores of 
exchange employes having been signed up 
— but the whole thing is sub rosa — with 
union officials refusing to confirm any ac- 
tivity . . . Lillian Gimbel of GB has re- 
turned from a fortnight’s stay in New York 
... A little birdie tells us that Grand 
National’s Frances Axler is engaged. 

The Variety Club had a big night last 
Saturday, what with Benny-the-Bum’s 
show, Jackie Green, et al., and the beau- 
teous Rose Veronica Coyle, who was “Miss 
America” at last year’s Atlantic City Beau- 
ty Pageant . . . The Club also had a pre- 
view of “Waikiki Wedding” at the club- 
house on Sunday night. 

Allen Berm and the missus spent a bus- 
man’s holiday Friday night attending the 
show at the Walnut St. Theatre . . . Tom 
Lark, Horlacher’s cashier, has left the hos- 
pital . . . The boys are rallying around 
“Whitey,” the traffic cop at 13th and Vine, 
who is scheduled to be transferred due to 
the erection of a traffic light there. 
“Whitey” has been on the corner so long 
he’s part of the scenery . . . Why not see 
“Commissioner” Clark? 

Delite Sales (Little Gussie) gets three 
letters a day from her new boy friend . . . 
Warner has finally succumbed to the lure 
of the games. It is reported that the 60th 
St. Imperial and the Kent Theatre, Ken- 
sington, will start game nights around the 
first of May. 

South Philadelphia’s new house. The 
Savoia, is being readied for an opening 
May 1 . . . “Two Wise Girls,” Republic’s 
newest picture, will open at the Locust at 
the close of the showing of “The Good 
Earth” . . . Lew Lehr, Movietorie’s own co- 
median, will be master of ceremonies at the 
twentieth anniversary dinner being ten- 
dered Fox’s Edgar Moss at the Warwick 
Hotel on April 19. 

A survey of the greater Philadelphia ter- 
ritory shows that 11 houses are showing 
double features full time, while 168 hoirses 
have twin-bills on occasions . . . Philly 
newspapermen are throwing their annual 
Guild Gayeties at the Penn A. C. on May 5 
. . . Ben Klebanoff has been named dis- 
tributor for Bogatin’s new “Book Theatre 
Club” premiums. 


UNIVERSAL CLUB ANNUAL FROLIC 

New York — The Universal Club held its 
annual show and dance Thursday night. 
Herman Stern and Joe Weil were active in 
the entertainment committee. Andy Shar- 
ick is president of the club. 


Ed Kuykendall to Tour 
Across Country 

New York — The first nation-wide 
drive by MPTOA to obtain trade 
practice concessions in behalf of the 
lb-point program will take President 
Ed Kuykendall across the country to 
confer with nine leaders of affiliated 
units. Exhibitor groups will be tap- 
ped to determine procedure to ac- 
complish objectives. The first address 
will be at a Tri-States Exhibitor As- 
sociation meeting in Memphis, April 
18, followed by Minneapolis, Chicago, 
Seattle, Portland, San Francisco, Los 
Angeles, Salt Lake City, Denver, Ok- 
lahoma City and Dallas. 


LEVINE MAY JOIN 

METRO PRODUCTION 

New York — Nat Levine, who recently 
resigned as head of Republic production, 
is considering a production berth with 
M-G-M in which he will make “B” prod- 
uct, it is understood. 

Levine was scheduled to sail April 10 
for Europe, to remain eight or ten weeks. 
He said he would not make a decision on 
any plans until his return from abroad. 


Transfer "Horizon" 

Philadelphia — Columbia’s “Lost Horizon” 
will be transferred to the Erlanger Thea- 
tre from the Chestnut Street Opera House 
on April 11, to make room for the opening 
of the play, “Boy Meets Girl,” at the lat- 
ter theatre. The picture has had a run of 
six weeks at the Chestnut. 


PHILLY LINCOLN DARK 

Philadelphia — The Lincoln Theatre, 
operated by the Lombard Amusement Co., 
has closed for the season. 


Tax Blow Aimed 
at Capital Citij 

Washington — Congressman Ross A. Col- 
lins, Mississippi Democrat, has introduced 
a measure which would cost local thea- 
tre owners two per cent of their gross re- 
ceipts or admission charges and which 
in the same breath would make it impos- 
sible for operators to increase the price 
of admissions to offset the tax increase. 

The bill has been referred to the com- 
mittee on the District of Columbia, and 
if passed becomes effective July 1. 


20TH-FOX OFFICIALS 
TO EUROPEAN MEET 

New York — Sidney R. Kent, president 
of 20th Century-Fox; Joseph M. Schenck, 
chairman of the board; Walter Hutchinson, 
foreign manager; Truman H. Talley, 
Movietone News general manager, and Ben 
Miggins, European sales manager, will sail 
for Europe within two weeks to attend the 
European convention of the company in 
Paris April 28 to May 1. Col. Jason Joy, 
director of the public relations of the 20th 
Century-Fox studios, who will represent 
Darryl F. Zanuck, production chief, and 
Leslie Whalen, foreign publicity manager, 
sailed from New York this week to attend 
to preliminaries. 


Game Offers Books 

Philadelphia — A new premium game, de- 
signed to circumvent any legal barriers, 
opened at William Goldman’s 56th Street 
Theatre, Thursday night. It is called Book 
Night and was developed by Robert F. Bo- 
gatin, a local attorney. 


In Picture and the Flesh! From left to right — The portrait of Adolph Zukor 
presented him by the exhibitors of Greater New York at the recent testi- 
monial dinner, Mr. Zukor and Nikol Schattenstein, the artist. 



BOXOFFICE :: April 10, 1937, 


27 


Cooperation of Schools 
Can Be Made Profitable 


By GERTRUDE PEARSON 

New Haven, Conn. — Cooperation with 
the school, which has greater possibilities 
than most theatre men realize, can be an 
effective tool in selling pictures with liter- 
ary, historic, or scientific backgrounds, such 
as the coming “Captains Courageous,” the 
recent “Romeo and Juliet” roadshow, the 
still current “Maid of Salem,” and many 
others. 

The unusual success of the Shakespear- 
ean film in Connecticut especially demon- 
strates what can be done along these lines. 
Through an intelligent discussion with 
principals of the merits of the picture, the 
manager was permitted to address numer- 
ous groups of teachers and students on all 
aspects of the picture and to exhibit re- 
search stills. As a result, the school bul- 
letins publicized the picture widely. Chil- 
dren not only bought a substantial num- 
ber of blocks of tickets for their own use, 
but took additional tickets to sell at home, 
and largely accounted for the excellent 
grosses. 

“Maytime” Gets Glee Club Tieup 

Admission in groups was also effected in 
many first run spots for “Maid of Salem,” 
by the managements’ distribution of study 
guides in the schools, exhibits of stills, 
and offers of special price inducements the 
early part of the week to groups of ten 
or more students. A school tieup on the 
current “Maytime” is being worked from 
the glee club angle. Since features as suit- 
able for such tieups and as noteworthy in 
quality of production are not common, 
however, it would certainly be useful to 
exhibitors to know when school cooperation 
can be expected. 

Previews for Student-Teacher Groups 

In Bridgeport, where a program of pic- 
ture appreciation, undertaken a few years 
ago under one of the foundations, is con- 
sidered a part of the regular English 
course, Worcester Warren, superintendent, 
and other educators have drawn up an 
“informal understanding of conditions for 
cooperation between public schools and 
picture house managers for the promotion 
of high type pictures.” Although not form- 
ulated. views of other school heads, proba- 
bly fit in with these. The Bridgeport “un- 
derstanding" reads: 

1. The management will lake the initia- 
tive of asking the superintendent for his ap- 
proval of the picture. 

2. The main feature will be approved if 
it has the approval of such organizations as 
the National Council of English Teachers. If 
it does not and seems worthy to the manager, 
the superintendent will request a committee 
possibly composed of an elementary teacher, 
a high school English teacher, and a parent 
from the City Council of PTA, and any others 
it seems advisable, to attend a preview of the 
picture. With their approval the superinten- 


dent will give the same consideration as if 
approved by a national organization. 

So far, so good. The preview for cer- 
tain teacher and student-leader groups has 
been used by some managers to fairly 
good advantage, though the outstanding 
productions, which have the approval of 
the National Council are those which the 
schools are most ready to publicize and 
secure patronage for. But the rub comes 
in booking the co-feature: 

3. The superintendent will insist that the 
accompanying picture be fit for children to 
see. He will accept the assurance of the 
manager of the theatre on this until he finds 
this assurance unreliable, at which time he 
will either refuse to cooperate with the man- 
ager further or insist on a preview of every 
accompanying picture, no matter how worthy 
the main feature. 

Special Shows on School Holidays 

Here it would seem that much more 
could be done with special shows on week- 
ends and other days when children at- 
tend in large numbers. For in spite of the 
growth of film study in the schools, and 
the cry for more suitable programs, there 
is hardly a theatre which is cooperating 
in this respect. In fact, during a recent 
school vacation of a week, not a single 
New Haven house had either a feature or 
co-feature suitable for children. 

There is no doubt but that parents and 
teachers are becoming increasingly cog- 
nizant of the force which better films can 
be, and which are those better films. If, 
as is undeniable, there are still not enough 
topnotchers, there is still room for much 
better booking and special planning with 
an eye to valuable school cooperation. 

U. S. Film Outlets 
Shifting Abroad 

New York — A dispatch to the New York 
Times reveals the fact that the small Ger- 
man-speaking countries outside the Reich 
are becoming a more important outlet for 
good American films than the 65,000,000 
Germans within Germany’s borders. 

American distributors here have discov- 
ered that the censor shows a conscious and 
obvious preference for American films that 
are second-rate and unlikely to appeal to 
the public, declares the Times. It is assert- 
ed that when a group of American films 
is sent up to the censor the worst of the lot 
from the standpoint of their appeal to the 
public will be released and the remainder 
rejected. 

The Times reports an announcement 
from the Fox Film Corp. that it is syn- 
chronizing “Girls’ Dormitory” into Ger- 
man at the studios in Rome and other 
American concerns are expected to do like- 
wise with their product. 


MUSIC GROUP NAMES 
NEW EXECUTIVE BODY 

New York — The board of directors of 
the American Society of Composers, Au- 
thors and Publishers on Tuesday voted to 
reorganize its executive personnel by set- 
ting up an administrative committee, with 
E. C. Mills as chairman. Mills for a num- 
ber of years has been general manager of 
Ascap. 

In addition to Mills, the new committee 
consists of John G. Paine, formerly chair- 
man of the board of the Music Publishers’ 
Protective Ass’n, who has resigned to suc- 
ceed Mills as general manager of Ascap, 
Gene Buck, Ascap president; Walter Fisch- 
er, Irving Caeser and Louis Bernstein. 

Harry Fox, manager of electrical tran- 
scriptions for MPPA for the past five years, 
assumes Paine’s former post as board 
chairman. 

FRED ROHRS IS NEW 
UA WASH. MANAGER 

Washington — Fred Rohrs succeeds Chas. 
Kranz as manager of the local United Art- 
ists exchange, coming here directly from 
the same capacity in 
the Atlanta branch. 
Rohrs is well known 
in the southern terri- 
tory, previously being 
in charge of UA’s 
Charlotte exchange. 
Rohrs first became 
associated with Uni- 
ted Artists as a sales- 
man in Kansas City. 

Succeeding Rohrs 
at the Atlanta post is 
David Prince, former 
Paramount branch manager. Cecil House 
of San Antonio heads the Atlanta Para- 
mount office, succeeding Prince. 


UNIVERSAL EXTENDS 
SALES DRIVE A MONTH 

New York — On the basis of a thorough 
reorganization of its studios during the 
first year of activity under the new regime 
ending April 5, Universal Pictures will ex- 
tend the previously announced Grainger 
Month, which is being celebrated during 
April, to include another month of cele- 
bration during May. 

J. Cheever Cowdin, chairman of the 
board, returned to the home office 
Wednesday after a flying trip to the 
studios to witness filming of five new 
productions. 


Emil Pathe Dead 

Paris — E mil Pathe, pioneer motion pic- 
ture producer, died Monday at Pau. With 
his brother, Charles, he originated the 
firm of Pathe Freres, famous in the his- 
tory of the film industry. The company 
opened a Jersey City studio in 1908. In 
later years the firm became, in the United 
States, Pathe Exchange and Pathe Film 
Corp. At the time of his death Pathe was 
president of the Pathe-Marconi Co. of 
Paris, which manufactures radio instru- 
ments. 



Fred Rohrs 


28 


BOXOFnCE :: April 10, 1937. 


"No Adequate Precedents" 
in Considering Industry 


DOW-JONES REPORTS 

BIG LOEW PROFIT 

New York — Earnings of Loew’s, Inc., in 
its 16-week period ended about March 13, 
were the largest for any 16 weeks in the 
history of the company with the exception 
of one period in 1930, the Dow-Jones fi- 
nancial service said this week. While fig- 
ures are not yet complete it is estimated 
that net profit will equal about $3 a share 
on the 1,512,985 shares of common out- 
standing, according to Dow-Jones. 

“Adding this to the net income of $2.14 
a share earned in the 12 weeks ended No- 
vember 19, last, indicates a net income of 
over $5 a share for Loew’s first half,” the 
service estimated. “This would compare 
with a net of $5,033,038 or $3.05 a share 
earned on 1,497,595 shares in the similar 
1936 period. 


Loss FOR Universal 
New York — Operations of Universal 
Pictures Co., Inc., and subsidiary com- 
panies during the first quarter of its fiscal 
year, ended Jan. 30, 1937, including the 
earnings of foreign subsidiaries for the 13 
weeks ended Nov. 28 or Dec. 26, 1936, re- 
sulted in a net loss after all charges and 
federal and foreign income taxes of 
$403,966. 


Eastman Kodak Gains 
New York — Eastman Kodak Co. report- 
ed for 1936 a consolidated net profit of 
$18,906,371, equal, after preferred divi- 
dends, to $8.23 a share on the common 
stock, compared with $15,913,251, or $6.90 
a share, earned in 1935. 


COPYRIGHT BILL 

POSED BY SENATOR 

Washington — Senator Morris Sheppard, 
Texas Democrat, has introduced a new 
copyright measure in the upper house 
which would make it necessary for authors, 
composers and publishers to identify the 
use they make of material in the public 
domain and leave the question of damages 
to the direction of the court. 

Senator Sheppard told Boxoffice that 
“my bill contains a provision to pay to the 
copyright proprietor, in the case of in- 
fringement by radio broadcasting, such 
damages as the court shall prove to be 
just.” Where two or more stations are 
involved simultaneously, responsibility and 
liability will rest solely with the station 
originating the broadcast. 

Under terms of the new bill it will be 
necessary that “the application for regis- 
tration, and the printed notices of copy- 
right on the work shall specify under 
which version or versions of works copy- 
right is claimed.” 

Numerous requests by independent mo- 
tion picture and radio operators in his 
state are responsible for the introduction 
of the measure, according to Senator Shep- 
pard. 


EDUCATIONAL PROFIT 

New York — Educational Pictures and 
subsidiaries report a net income for 28 
weeks ended December 26, last, of $97,- 
592.00. 


Hays Heads MPPDA 
for 16th Year 

New York — Will H. Hays this 
week began his I6th consecutive year 
as president of the Motion Picture 
Producers and Distributors of Amer- 
ica, Inc., his reelection having taken 
place at the association’s annual 
meeting here last Friday. 

Three neiv directors were added to 
the board. These include E. B. Hat- 
rick, vice-president. Cosmopolitan 
Corp., which was admitted to mem- 
bership in the MPPDA; Barney Bal- 
aban, president of Paramount, re- 
placing Adolph Zukor, chairman of 
the board, who is devoting his time 
to studio activities on the coast, and 
Leo Spitz, chairman of the board of 
RKO Radio, who succeeds M. H. 
Aylesworth who receritly resigned as 
RKO chairman to join Scripps-How- 
ard. 

Await Clarification 
Philly Dual Case 

New York — Clarification of the mem- 
orandum of the U. S. circuit court of ap- 
peals in the Perelman action in Phila- 
delphia involving the right of exhibitors 
to double feature is awaited here by at- 
torneys for film companies. 

While the court’s memorandum of March 
5 rescinding its order denying defendant 
distribution companies a rehearing de- 
clared that “the case is held for further 
consideration upon a reargument,” Louis 
Phillips, attorney for Paramount, told 
Boxoffice this week that under the nor- 
mal procedure the court would hand down 
its decision without further reargument. 
However, indications are strong that there 
will be a second reargument. 

Can Ask High Court Review 
Should the defendants be denied a re- 
hearing, the double billing situation as 
now in vogue would not be altered since 
there are practically no restraints on the 
practice, according to distributor spokes- 
men. However, in that event the distribu- 
tors would have a further course of ac- 
tion in seeking a review of the case by 
the U. S. supreme court. 

Should a rehearing be granted and the 
distributors eventually upheld in their 
contractual restriction of double features, 
they would be able to impose such re- 
straint throughout the country. In view 
of this eventuality, the Perelman case is 
considered a pivotal one as far as those 
companies are concerned which oppose 
double billing. 


New York — There are no adequate pre- 
cedents in considering the trade practices 
inherent in the production, distribution and 
exhibition of motion pictures, believes Will 
H. Hays, president of the Motion Picture 
Producers and Distributors of America. 

“Pictures are at once an art, a science 
and a business,” Hays said in his annual 
report made public this week. “The pro- 
ducer creates, not manufactures, entertain- 
ment. The exhibitor does exactly what his 
function implies — he exhibits a picture, not 
sells a commodity. And it is from this sys- 
tem indigenous to this great new form of 
entertainment that the finest picture pro- 
duced by the industry finds its way to the 
humblest theatre in the land, that a film 
which a first run metropolitan theatre may 
pay thousands of dollars to exhibit is made 
available to the smallest theatre for as 
little as five dollars per exhibition and by 
which entertainment, often road-showed 
for admission prices as high as two dol- 
lars, is finally made available for as little 
as 15 cents. 

“It is through this system that a suc- 
cessful motion picture may be given prac- 
tically universal distribution, that pro- 
ducers are able to make investments of as 
much as $1,000,000 and sometimes $2,000,- 
000 for a single production, that large the- 
atres can operate profitably and that the 
thousands of small theatres everywhere 
make money by a service of entertainment 
that appeals to larger and larger audi- 
ences.” 


Florida Honeymoon 

Richmond, Va. — On the sands of the 
Hollywood Beach Hotel, Hollywood, Fla., 
are Max Matz, Bluefield, W. Va., theatre 
and hotel proprietor, and his bride, the 
former Miss Norman Marcus of Boston 
and Miami. They are spending the first 
part of their honeymoon at Hollywood. 
From there they will go to Havana and 
then to Louisville to take in the Kentucky 
derby. 


STEN SIGNS GN PACT 

Hollywood — Anna Sten, Russian actress 
formerly under contract to Samuel Gold- 
wyn, has been signed by Grand National 
to star in “Gorgeous,” to be produced and 
directed by Dr. Eugen Frenke, her hus- 
band. Grand National recently bought 
“Two Who Dared,” an English-made film 
which also had Dr. Frenke as producer 
and director. 


MARTINI TO STUDIO MAY 20 

New York — Nino Martini will report at 
the RKO studio in Hollywood May 20, fol- 
lowing a 20-city concert tour which he 
began this week. His forthcoming picture 
work will be under Jesse Lasky, who 
brought him to U. S. from Italy in 1929. 


BOXOFFICE :: AprU 10, 1937. 


29 


HENDERSON HEADS 

N. Y. PRESS AGENTS 

New York— Ray Henderson has been 
elected president of the New York The- 
atrical Press Agents, a recently-organized 
group. Other officers are Elise Chisholm, 
vice-president: Phyllis Perlman, secretary: 
Oliver M. Taylor, treasurer, and Richard 
Maney, John Peter Toohey, Bernard Si- 
mon, Charles Washburn and William 
Fields on the board of governors. The next 
meeting will be at the Algonquin here April 
15 at which time the constitution, bylaws 
and a basic minimum contract will be dis- 
cussed. 


Would Revive Legit 

New York — Formed for the purpose of 
bringing back life to the legitimate stage 
in general and to the road in particular, 
the American Theatre Council, which has 
the backing of the Dramatists Guild, Act- 
ors Equity Assn, and the League of New 
York Theatres, will hold its convention at 
the Astor Hotel here from May 24 to 27 
inclusive. 


Hold Private Showing 

Philadelphia — A private showing of Co- 
lumbia’s picture, “I Promise to Pay,” wUl 
be held in the Mayor’s reception room in 
City Hall, Monday, April 12. The picture 
is an expose of the loan shark racket and 
the showing is being sponsored by the Bet- 
ter Business Bureau. The showing was ar- 
ranged by Bob Sigmund, Columbia’s press 
representative in this area. 


Pathe Reports Profit 

New York — Pathe Film and subsidiaries, 
for the year ended December 31, last, this 
week reported a profit of $183,953 after 
taxes and charges, or 22 cents on 585,095 
shares of common stock. This compares 
with $213,360, or 33 cents a share, in the 
period Aug. 15, 1935, to Dec. 28, 1935. 


Higher 1936 Income 

Toronto — Famous Players Canadian 
Corp., Ltd., and subsidiaries for 53 weeks 
ended January 2 reported a net income of 
$576,239, compared with a net of $335,266 
for the year ended on Dec. 28, 1935. The 
1936 income is equal to $1.45 a share on 
397,524 capital shares, as against 84 cents 
a share for 1935. 


Northumberland Fire 

Northumberland, Pa. — The Savoy Thea- 
tre here was damaged by smoke and water 
when a fire swept the Savoy Bldg. The 
blaze was started by a cigarette in one of 
the apartments adjoining the theatre, ac- 
cording to firemen. 


HOFFMAN SUBS FOR BERNHARD 
New York — I. J. Hoffman, Warner zone 
manager in the New Haven, Conn., terri- 
tory, is looking after theatre activities at 
the home office here in the absence of 
Joseph Bernhard, head of theatre opera- 
tions, who is expected to return from 
Europe about May 1. 



gAM GALANTY, Charles Schulman, Ful- 
ton Brylawski and Harry Brown were 
the sportsmen present at last Monday 
night's bouts at Turner's citadel of sock 
. . . Genial Ed Kuykendall spent a few 
energetic days here and he tells all that 
he looks ahead with avidity to his London 
excursion this summer . . . WHN's Herb 
Petty, always a welcome visitor to his army 
of friends here, dropped in from Gotham 
. . . Loew’s Harry Bernstein visited. 

Mrs. Louise Noorian Miller reports in- 
stallation of new sound equipment at the 
Rialto . . . Angie Ratto reports the same 
thing at the Palace . . . Neatest stunt of 
the week was sired hy Hardie Meakin who 
is searching for the town’s speediest hotel 
waiter, as one of his exploitive outlets on 
“History Is Made at Night.” 

The Loew Theatres and the Washing- 
ton Times are bringing in Eddie Carrier’s 
crew of M-G-M cameramen who will give 
locals free screen and voice tests and the 
two most promising personalities here will 
win a round trip to Hollywood . . . Andy 
Kelly and Arthur Godfrey bumped into 
each other in New York last weekend and 
did the town together. 

Phil Lampkin is currently in his sixth 
year as “Guest” conductor of the Capitol 
orchestra. 

‘‘Good Earth” opened to a most refresh- 
ing figure, reports Metro’s Norman Pyle 
. . . Sam Galanty and Harry Brown as co- 
chairmen of "Variety Club’s sports commit- 
tee announce that this year’s golf tourney 
is to be staged at Congressional Country 
Club on May 7. It will be an all-day con- 
viviality and the ladies are invited so if 
it’s tickets you want call Warner’s A1 
Pratt. 

Rudy Berger and Fred Rippengale, boss 
and office majiager respectively of the 
Metro exchange, are elated no end that 
their firm’s convention is to be held in 
Hollywood next month. 

Johnny Payette’s boys tossed a cocktail 
reception for songman Bert Granoff . . . 
A1 Waldron and bride came in from Flor- 
ida, but we hear that A1 will return to the 
warm climes again. 

The happiest people now in town must 
be Ray and Virginia Bell who will sail for 
Italy on the 22nd, this being the first 
prize won by the Loew publicist for his 
campaign on “Garden of Allah” . . . The 
Lou Broivns drove in from Baltimore to 
inspect the Capital . . . The Arthur De- 
Tittas have ended their Florida basking 
. . . Sidney Lust, according to all reports, 
came very, very close to spearing one of 
the most coveted fish it is possible to hook. 


HIRLIMAN, SNELL CONFER 
New York — George Hirliman, president 
of Condor Pictures, arrived from the west 
coast on Wednesday to confer with Frank 
Snell, in charge of the company’s eastern 
activities, regarding production schedules 
for the remainder of the season. 


PLAN 600 SEATER 

FOR NEW ROCHELLE 

New York — Plans were filed this week 
for a 600-seat theatre to be erected at 603 
Main St., New Rochelle, Sam Minskoff, 
the builder, said an operating deal has al- 
ready been closed with Sam Strausberg. 
Cost of the project is estimated at $60,000. 
Scacchetti & Siegel are the architects. 

The Interboro circuit has taken over the 
"Vanity and Sunset, both on Fifth Ave., 
Brooklyn, and incorporated them under the 
name of Vanset Theatres, Inc. Both houses 
were formerly run by the Barr Brothers. 

Foreign Bills at Belmont 

The Belmont, on West 48th St., has re- 
opened with a foreign film policy. A twin- 
bill program of reissues will obtain until 
some expected new product arrives. 

The Glory on Cannon St. has been taken 
over by the Cornwall Theatre Corp., the 
company controlled by Ed Peskay. 


WB Lexington Buy 

Richmond — The Warner chain has pur- 
chased the Lyric Theatre building at Lex- 
ington, Va., from the John Sheridan es- 
tate for $40,000, according to Charles Glas- 
gow, Lexington, counsel for the firm. A 
10-year lease on the building held by Dan 
Weinberg involving a rental of $22,500 also 
was purchased by Warner, the attorney 
said. 


NEW YORK 


(Continued from page 26) 


department has discovered the fact that 
male stars are born, not made (in films). 

Robert Montgomery is casting eyes to- 
ward a New York stage engagement . . . 
Nat Pendleton gets off Wednesday on the 
Queen Mary for the GB studios in Lon- 
don . . . Dave Rubinoff quits his air pro- 
gram next Sunday and will immediately 
ejitrain for the 20th Century-Fox lot .. . 
Via auto as far as Miami, Doris Nolan 
and sister Gladys are headed for Havana 
. . . Eddie Garr steps into his first film 
soon for Universal . . . Billy and Bobby 
Mauch, with their ?nother, are expected 
in town momentarily for a vacation . . . 
Gypsy Rose Lee leaves New York next 
week to begin work on the coast for 20th 
Century-Fox. 


PETTIJOHN TO INDIANA MEET 
New York — Charles C. Pettijohn, gen- 
eral counsel for the MPPDA, will leave here 
Wednesday for Ft. Wayne, Ind., where he 
is scheduled to be the principal speaker the 
next day at the Indiana Indorsers of Photo- 
plays’ convention at the Hotel Anthony. 


NEW VIRGINIA HOUSE 

Richmond — Work has been begun on a 
new and modern fireproof theatre for 
Chase City, Va. Riley E. Green, proprietor 
of the Nucozy, is the builder. 


30 


BOXOFnCE :: April 10, 1937. 


NHWS 


AND VIEWS OP THE 


PRODUCTION CENTER 


An Impressive Lesson 


By IVAN SPEAR 


^HERE is something of a moral victory for the nation's 
motion picture exhibitors in the resignation of Para- 
mount's Fred MacMurray as master of ceremonies of 
Columbia Broadcasting System's Hollywood Hotel radio 
program. 

Showmen's attitude toward the continued appearance 
of picture stars on air programs is now history, the latest 
and most emphatic chapter of which was written at the 
recent convention of the Motion Picture Theatre Owners 
of America, when that body went on record as unmiti- 
gatedly opposed to the union between films and the 
ether waves, which has grown to unbelievable strength 
and proportions during the past year. Exhibitors contend 
this union is having a definitely detrimental reaction on 
boxoffice grosses for reasons too numerous to list; not 
the least of which is the claim that film folks are shorn 
of their glamour when they attempt to broadcast their 
particular and respective brands of talent. The loss of 
this glamour and the consequent disillusionment of pic- 
ture fans is, according to the theatre operators, resulting 
in the developing of many of filmdom's erstwhile best 
boxoffice bets into turnstile duds. 

MacMurray's short sally into the realm of radio enter- 
tainment would indicate that the exhibitors are not en- 
tirely wrong in this attitude. While it was announced 
that his separation from the soup program resulted from 
differences over salary, it is a generally accepted fact 
in both film and air circles that he bowed out of the 


picture because he was delivering a very poor job in 
his efforts to fill the shoes vacated by Dick Powell. In 
short, MacMurray, who has enjoyed a rather meteoric 
rise in popularity as a picture star, just failed to click 
as a regularly scheduled air entertainer; and it is reason- 
able to assume that his sponsors, his fans and he, him- 
self, were quick to realize it. Certainly, the listening 
public did not hesitate to turn thumbs down on his other 
efforts. 

This is not intended in any way to castigate MacMur- 
ray. Rather, he is entitled to a word of approbation for 
displaying good judgment in recognizing his shortcom- 
ings and taking steps to rectify his mistake; and, surely, 
no one will deny that his taking the Hollywood Hotel 
spot was a mistake in the first place. It is to be hoped 
that his decision to devote his entertainment activities 
exclusively to his first love — the screen, a medium that 
has treated him exceptionally well — has not come too 
late and before his ill-advised radio venture cost him 
any of his splendid film fan following. In any event, 
his experience should be an impressive lesson to other 
screen personalities, more and more of whom are being 
approached every day with radio offers. 

They will be wise to weigh well their own talents and 
abilities, to consider thoroughly what motion pictures are 
doing and have done for them before they are lured by 
the possibly unstable lush verdure of radio's fields. 


WESTERN EDITION Is One of the Seven Sectional Edi- 
tions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: NEW ENGLAND. MIDEAST, CEN- 
TRAL, MIDWEST, SOUTHERN, EASTERN. 



IVAN SPEAR, Western Manager, Suite 219, 6104 Hollywood Blvd., 

HoIlyTvood, Calif., Phone GLadstone 1186. WALTER BARUSCH, 201 
Golden Gate Bldg., 25 Taylor St., San Francisco, Calif. JOE COOPER, 
2417 Second Ave., Seattle, Wash. JOHN A. ROSE, 1620 Clarkson St., 
Denver, Colo. VIOLA BROWNING HUTTON, 605 Utah Savings & 
Trust Bldg.. Salt Lake City. Utah. 


TRACK BARS FIRE RESENTMENT 


Hollywood Turf Club Blasts 
California State Racing 
Board and Others 

What Hollywood believes may become a 
rift within the film industry of more seri- 
ous and damaging proportions than any 
differences among motion picture produc- 
ers over production, talent or distribution 
practices loomed larger on the cinema 
city’s horizon this week when the Holly- 
wood Turf Club unleashed another blast 
against the California State Racing Board 
and the owners of Santa Anita and the Los 
Angeles Turf Club. 

Monopoly Inferred 

The Hollywood club’s latest broadside 
took the form of a statement issued by 
Jack L. Warner, chairman of the board, 
which inferred that Santa Anita officials 
were responsible for “an obviously organ- 
ized campaign to defeat the very purpose 
of the California Racing Act and thus in- 
sure a continued monopoly now held by 
Santa Anita.” 

Off to a late start in organizing and lay- 
ing plans for the construction of a second 
track in southern California, Warner and 
his associates have experienced difficulty 
from the first — not only in securing sanc- 
tion from local suburbs, several of which 
refused to house a racetrack, but also from 
the California State Racing Board over 
the matter of racing dates, although the 
racing board has allotted 100 days to this 
area for an open racing season. 

Santa Anita Silent 

Old-timers in Hollywood are unable to 
recall any situation within the industry 
itself which has borne the earmarks of 
becoming as serious a controversy. Warner 
some weeks ago opened fire on the Los 
Angeles Turf Club by hurling charges of 
monopoly, which assertions he followed up 
this week with an amplified statement. 

Santa Anita track representatives mean- 
while have been maintaining an official 
silence on the matter, although a spokes- 
man for the track unofficially told Box- 
office this week that the Los Angeles Turf 
Club would issue no counter-statement, but 
preferred to let the community and racing 
board settle the question. This represen- 
tative pointed out that there has been more 
than the usual opposition to the construc- 
tion of the second track, not only by su- 
burbs surrounding Los Angeles, but also 
by Parent-Teacher Associations, churches, 
and other organizations. The Santa Anita 
official also commented on the history of 
the founding of the Los Angeles Club, at 
which time, he declared, stock in the corpo- 
ration was offered to everyone in Holly- 
wood whose financial standing warranted 
his interest in such an enterprise — and that 
many persons who are now charging Santa 
Anita with being a monopoly because they 
are unable to obtain legal sanction to get 
in on what has proven to be a very lucra- 
tive business, are the same individuals who 
declined to gamble when the Santa Anita 
track was launched. 

Securities Have Been Sold 

“The unfortunate part of the situation 
'Continued on page 35) 


Film News Winning 
Press Space 

Increased theatre patronage and 
general interest in motion pictures 
is reflected in the additional space 
being devoted to film news in the 
nation’s newspapers, according to a 
survey just completed by Barrett C. 
Kiesling, Metro publicist, who re- 
cently returned from a tour of the 
principal cities from coast to coast. 

His report shows that more than 
150 motion picture and dramatic edi- 
tors from all parts of the United 
States will visit the Hollywood studios 
during the coming year, an increase 
of more than 100 over the influx of 
1936. Kiesling credits the increase 
to the greater amount of time allotted 
Hollywood on major wire services and 
the space devoted to the film city by 
syndicate writers, all of lohich has 
had influence with independent pub- 
lishers. 

"Hurricane" Unit 
Takes Record Trek 

The longest location trek to be taken in 
years — if not the longest in the history of 
motion pictures — got underway last week 
when 18 r. en and women, including hair- 
dressers, makeup artists, cameramen and 
helpers under the leadership of Stuart 
Heisler, associate director to John Ford, 
and Percy Ikerd, unit manager, left for 
Pago-Pago, Samoa, for the filming of 
Samuel Goldwyn’s “The Hurricane.” 

Their departure may spell the revival of 
lengthy and highly expensive location trips 
which, during the years before the depres- 
sion were regarded as almost essential to 
the making of a really colossal motion pic- 
ture. The farther a location unit went, 
the reasoning ran in those days, the bet- 
ter the picture would be. 

The practice was minimized during the 
lean years, however, when economy meas- 
ures forced screen executives to watch their 
production budget figures with a canny 
eye. It is not unlikely that, with the at 
least partial return of prosperity, the film 
studios will again turn to long location 
trips for the purpose of picking up expen- 
sive background shots and capturing 
authentic atmosphere, with the Goldwyn 
jaunt to the South Seas giving every in- 
dication of being the forerunner. 


REPUBLIC RETAINS MARJORIE MARGULIF 

Marjorie Margulif has been given a spot 
in Republic’s scenario department. She 
was formerly secretary to Nat Levine, 


Grants Demurrer 
in Agency Suit 

On the heels of recent legal rulings up- 
holding the right of agents to collect com- 
missions for the period of the contract 
from clients who severed their connec- 
tions before their pacts expired, Superior 
Judge Robert W. Kenny placed a differ- 
ent interpretation on the suit filed in his 
court by Hoffman-Schlager, Inc., against 
Leonard Fields, supervisor and director at 
Republic, when he sustained a demurrer 
filed by Gordon "W. Levoy and A. Edward 
Nichols, attorneys for Fields. 

The agency seeks $5,680 in actual and 
potential commissions from the defendant, 
suing for commissions on $56,800, the sum 
which it claims Fields would earn during 
the time his contract should be valid, al- 
though Fields served notice of dismissal 
on the plaintiffs last November when his 
pact still had more than three years to 
run. 

Labor Board Arbitration 

The demurrer declared that the contract 
specifically provides that before legal ac- 
tion can be filed or tried, the matter in 
dispute must be submitted to the State 
Labor Board for arbitration. Judge Ken- 
ny studied the contract and surveyed state 
laws on the matter, after which he sus- 
tained the demurrer. 

Harry Sokolov, attorney for Hoffman- 
Schlager, who was given 15 days in which 
to file an amended complaint, told Box- 
office this week that he did not con- 
template doing so, but would turn the 
matter over to the Labor Board for arbi- 
tration. 

"TOP OF TOWN" GETS 
BIG PREMIERE CROWD 

Hollywood bedecked itself in top hats 
and evening capes Wednesday evening to 
partake of the glamour and spectacle 
which surrounded the west coast premiere 
of Universal’s musical production, “Top of 
the Town,” at the Hollywood Pantages 
Theatre. 

The house, which reserved its seats for 
the event, reported a sell-out earlier in the 
week, indicating a record-smashing attend- 
ance for the premiere showing of the Doris 
Nolan-George Murphy starrer. The open- 
ing marked the first use of the new Erpi 
Mirrophonic sound system, which Erpi offi- 
cials cut in for the premiere. 

The film went into its regular day and 
date runs the following day, with the John 
Wayne picture, “California Straight 
Ahead,” as its running mate on a dual 
program. 


COLUMBIA PEN PACT TO WOMSER 
Columbia has signed Richard Womser, 
novelist, to a short term writing contract. 


32 


BOXOFTTCE :: April 10, 1937. 


Grand National Forging 
Ahead in New Location 


ASC Re-elects Entire 
Office Slate 

Complete slate of officers, with one 
exception on the hoard of directors, 
was re-elected this week by the Am- 
erican Society of Cinematographers 
at its annual balloting. John Arnold 
continues as president, beginning his 
seventh consecutive year; and others 
remaining in office include Victor 
Milner, first vice-president, Charles 
Lang, second vice-president, James 
Van Trees, third vice-president, Fred 
Jackman, treasurer and Frank Good, 
secretary. 

Teddy Tetzlaff replaces Don Clark 
on the board of directors. 


BALLYHOO LIGHTS UP 
HUNT FOR A TARZAN 

The time-honored stunt of injecting an 
element of suspense into the casting prob- 
lems of nearly every picture that goes be- 
fore the Selznick International cameras — 
used so thoroughly by that company’s pub- 
licist, Russell J. Birdwell — is apparently 
contagious. Principal Pictures’ publicity 
director, Paul Snell, picked up the germ 
last week by announcing that Sol Lesser 
has been combing the nation from east to 
west for a likely Tarzan, so far without 
success. 

Snell is obviously basing his campaign 
along Birdwell lines. Aside from almost 
hourly reports from Ed Thorgersen, news- 
reel sports commentator, who is conduct- 
ing a talent hunt throughout the east and 
midwest. Principal also has Edward Gross, 
an associate producer, on the watch in the 
western field. Both are empty-handed so 
far. 

Lesser had originally imported Lou Geh- 
rig, one of baseball’s great, for the ape- 
man chore, but because of the fact that 
the initial Tarzan on Lesser’s shooting 
schedule is due to begin work before Gehrig 
has completed his current baseball season 
with the New York Yankees, the producer 
has been forced to look around for another 
tree-swinger. 


CHARLES BROWN OUT 
OF REPUBLIC POST 

Charles Brown’s name was stricken from 
the Republic payroll last week when the 
producer, who had been co-supervisor with 
Herman Schlom on the production of 
“Michael O’Halloran,’’ handed in his resig- 
nation to M. J. Siegel, who is acting as 
studio chief pending the visit of Herbert 
Yates, Consolidated Film head and Re- 
public executive, who is expected to leave 
for Hollywood shortly. 

Brown previously produced “Circus Girl,” 
released a short time ago. 


FERGUSON JOINS LIGHTON UNIT 
Metro has signed Harvey Ferguson to a 
writing contract. He goes to work for the 
Louis Lighton production unit. 



Covered with what passes for snow on 
movie sets, Claudette Colbert pauses 
in the midst of a scene in her forth- 
coming starrer for Paramount, "I Met 
Him in Paris,” to be presented with the 
Boxoffice Blue Ribbon Award for her 
performance in ‘‘Maid of Salem,” chos- 
en by the National Screen Council as 
the best picture released during Feb- 
ruary. 

Correction Averts 
SP Salary Issue 

The newly-adopted Screen Playwrights, 
Inc., code, approved some weeks ago by 
film producers to succeed the present pact 
held by the writers’ branch of the Academy 
on dealings between scribes and film ex- 
ecutives, met and conquered its first case 
last week without lifting a finger. 

When Jerome Chodorov, week-by-week 
scripter at Universal, lodged a complaint 
with the Playwrights alleging that he had 
been dismissed from the studio payroll with 
only a one-day notice, in violation of Sec- 
tion 9 of the SP agreement with producers 
that he was entitled to not less than a 
week’s salary, the film capital cocked an 
eagle eye on the proceedings to observe 
whether the SP would live up to the expec- 
tations of Hollywood as go-between for 
screen writers in such disputes. 

The Playwrights, however, did not have 
a chance to act on the matter, as Chodorov 
discovered later that his one-day payoff 
was due to a clerical error. He was sub- 
sequently paid in full, in accordance with 
the agreement, and the SP’s first case was 
chalked up on the books as successful. 


Any lingering doubts as to Grand Na- 
tional’s place in Hollywood's future prog- 
ress and plans were definitely put to rout 
this week when Edward L. Alperson, GN 
president, gave the “go” signal to the first 
production to start in the company’s new 
home, “Small Town Boy,” marking GN’s 
official occupation of the old Educational 
lot on a ten-year lease. 

Alperson Approves Expansion 
Temporary expansion plans for the im- 
mediate production needs of GN producers 
have been approved by Alperson, and H. H. 
Barter, of Hollywood, has been commis- 
sioned as architect to draw plans for pres- 
ent and future rebuilding. For the time 
being, administrative offices will be housed 
in a reconstructed and refurnished two- 
story building, accommodating Alperson, 
Sidney Biddell, Philip N. Krasne, and pro- 
ducers Victor Schertzinger, Zion Myers and 
Richard Rowland and their staffs. The 
first floor has been converted into nine 
suites for writers. 

Additional Construction 
Other construction plans includes the 
immediate building of five bungalows, to 
be used by the George A. Hirliman unit, 
the Harry Sherman unit occupying rental 
space on the GN lot, two for writers and 
one for the general staff; two stages will 
be sound-proofed and reconditioned: the 
two-story scene dock building behind ad- 
ministration headquarters will be converted 
into two more sound stages ; three new pro- 
jection rooms will be constructed: and new 
dressing rooms, enlarged mill and machine 
shops, additional film vaults, a publicity 
building and a photographic gallery will 
all grace the lot. 

Ten Features for April, May 
Construction will be under the supervi- 
sion of Harold Lewis, studio manager, and 
A. E. Kaye, technical supervisor. Alperson 
this week announced further appointments 
to the permanent studio production and 
technical staff, including Sam R. "Wallis, 
comptroller; Robert D. Ludlow, purchasing 
agent; Martin Boe, construction foreman; 
Buford Smith, paint foreman; Ray Wolf, 
electrical foreman: Gaston Glass, unit 
manager: Joseph Shea, publicity manager; 
Edward R. Ager, projectionist; Tex Racoo- 
sin, timekeeper: Ted Hazzard, supply de- 
partment; Edward R. Comport, first grip; 
Joe Brown, men’s wardrobe, and Edward 
Tiffnay camera department. 

Next picture to go before the cameras 
on the new lot, following “Small Town 
Boy,” was the Condor picture, “Marked 
Money.” Ten features will be filmed dur- 
ing April and May. 


20th-Fox Borrows Harlow 

Twentieth Century-Fox has borrowed 
Jean Harlow from Metro for the lead in 
“Chicago Fire,” opposite Don Ameche. 
Henry King will direct. 


BOXOFFICE :: April 10, 1937. 


33 


Cowdin Ends Hurried 
Conference With Rogers 


The fireworks which it was generally 
predicted would occur following the visit 
to Hollywood of J. Cheever Cowdin, chair- 
man of the New Universal’s board of direc- 
tors, for conferences with Charles R. Rog- 
ers, vice-president in charge of production 
at Universal City, have apparently failed 
to develop, and all is quiet on that studio’s 
front, as evidenced by the formal an- 
nouncement denoting satisfactory achieve- 
ment of the current year’s scheduled plans, 
released by Rogers this week. 

“Objective Attained’’ 

Declaring that the company had “at- 
tained the objective sought by executives 
since the new regime took charge a year 
ago,” Rogers explained that the lopping 
off of more than 150 employes from the 
studio payroll, following a check-up by 
Cowdin and Samuel Machnovitch, Univer- 
sal treasurer, brought the company back to 
its normal operating schedule. 

Rogers’ report declared that Universal 
is now months ahead of the production 
schedule, six months ahead on scripts al- 
ready written and five months ahead on 
releases. 

“Naturally,” the announcement . read, 
“having caught up with our program, it 


will no longer be necessary to work at the 
high pressure of the last few months. 
Therefore, for a time we will make four 
pictures a month instead of seven.” 

Richard Millar as Representative 

Cowdin left for the east early this week 
after appointing Richard Millar as his per- 
sonal studio representative, who will work 
with J. P. Normanly, general studio man- 
ager, "Val Paul, studio manager, and Elmer 
Tambert, in charge of estimates in the 
production office, inferring that a closer 
check on expense budgets would be kept 
by the home office. 

The company currently has two pictures 
before the cameras — “The Road Back” and 
“Love in a Bungalow” — with three more 
scheduled to start within the near future. 
Ready to go are “Armored Car,” “I Cover 
the War,” and “100 Men and a Girl,” the 
Deanna Durbin starrer. Six pictures — five 
features and serial — are in the cutting 
rooms and will be ready for release shortly. 
They include “As Good as Married,” “Oh, 
Doctor,” “Wings Over Honolulu,” “The 
Wildcatter,” “The Cop,” and the Johnny 
Mack Brown cliffhanger, “Wild West 
Days.” 


Hays Cites Complexity 
of Trade Structure 

New York — Indicating the com- 
plex structure of the industry in its 
interrelated branches. Will H. Hays, 
president of the MPPDA, in his an- 
nual report made public this week, 
declares that more than 200 differ- 
ent professions, vocations and avo- 
cations contribute to the production 
of an average motion picture before 
it can be released for exhibition. 
Hays also pointed out that 27,000 
miles of film are handled every day 
in the exchanges in this country by 
distributors who in a single year exe- 
cute 12,000,000 contractual obliga- 
tions with exhibitors, who in turn 
provide 12,000,000 persons every day 
with a service of essential entertain- 
ment in 16,000 theatres throughout 
the nation. 


SPECULATE OVER 

FAIRBANKS EXIT 

One of the most popular topics for Holly- 
wood’s chronic guessers last week was the 
reason behind the sudden withdrawal of 
Douglas Fairbanks sr. from the co-pro- 
ducership of “The Adventures of Marco 
Polo,” on which the erstwhile star had 
formed a partnership with Samuel Gold- 
wyn. 

While Goldwyn and those close to Fair- 
banks in no way intimated that any dis- 
agreement had caused a rift in their rela- 
tionship, Fairbanks announced that he had 
sold his interests in the picture to the Uni- 
ted Artists producer. His statement read: 

“Because of my desire to withdraw from 
the co-producership of ‘The Adventures of 
Marco Polo,’ in order to devote my time to 
individual productions of my own, Mr. 
Samuel Goldwyn, my close friend and asso- 
ciate, has today purchased all of my rights 
to this forthcoming production.” 


HUBBARD TO PRODUCE 
"EBBTIDE" IN COLOR 

Lucien Hubbard will produce “Ebbtide,” 
from the Robert Louis Stevenson story, for 
Paramount, with Henry Hathaway direct- 
ing. The film will be shot in Technicolor. 
Production is set to begin in May with 
Bertram Milhauser now polishing up the 
screenplay. 

Ray Milland and Frances Farmer head 
the cast. 


Roland Drew Cast 

After one fling at Hollywood in the silent 
days, Roland Drew, stage actor, will re- 
turn to the screen in B. P. Schulberg’s 
“The Ascending Dragon,” retitled “The 
Great Gambini.” Schulberg brought him to 
the film capital originally on a Paramount 
contract. 

“The Great Gambini” began work last 
week with Charles 'Vidor directing, and 
Akim Tamiroff, John Trent and Genevieve 
Tobin in leading roles. 



The most photographed girls in the world, America’s prize mannequins, re- 
cruited by Walter Wanger to appear in "Vogues of 1938,” go to school on 
the lot to learn drama and diction. Harold Clurman, Hew York Theatre 
Group director, is the teacher. The girls are: First row — Katharine 
Aldridge, Ida Vollmar, Betty Wyman, Frances Joyce. Second row — Phyllis 
Gilman, Betty Douglas, Ruth Martin, Olive Cawley, Noreen Carr. Third 
row — Libby Harben, Dorothy Day, Mary Oakes and Martha Heverin. 


34 


BOXOFFICE :: April 10, 1937. 


Efforts to Sip Talent 
Exclusive Made Bij NBC 


METRO CONTRIBUTING 
SHORT TOWARD DRIVE 

Metro’s contribution to the Will Rogers 
Memorial Week Drive, which begins April 
30 for the purpose of raising funds for the 
Will Rogers Sanatorium at Saranac Lake, 
will be the production of a short subject 
under the supervision of Frank Whitbeck. 

The short, 1,000 feet in length, will be 
produced in three units, and will be de- 
signed as a plea for funds for the sana- 
torium. Gary Cooper and Harry Carey 
will contribute their services under the di- 
rection of Henry Hathaway for one se- 
quence; Allan Jones will turn in a song, 
“Old Faithful,” as another unit; and shots 
depicting the acceptance by the governor 
of Oklahoma of scenes from Rogers’ pic- 
tures at 20th Century-Pox will be photo- 
graphed by Harry Loud and edited into the 
reel. 

Lowell Thomas will make a plea to raise 
funds in an additional sequence. 


RKO RENEWS PACT 

WITH LOU LUSTY 

Lou Lusty, executive assistant to S. J. 
Briskin at RKO Radio, pulled a fast one 
on Hollywood dopesters who had been 
spreading reports that he was checking 
off the lot because of alleged salary dis-' 
agreements when the studio announced 
this week that his contract had been re- 
newed. 

He has left for a two-week vacation in 
New York before beginning work under the 
new pact. 


Racing Tiff 


(Continued from page 32) 


is,” this official declared, “that it can read- 
ily lead to the elimination of racing in the 
state if too much mud slinging and con- 
troversial tactics are resorted to.” 

Warner declared that his club had 
“changed its position beyond recall,” when, 
on the strength of a resolution supporting 
a second track issued by the racing board 
prior to its refusal to grant the Hollywood 
Turf Club a license, his organization had 
sold a large amount of its securities to resi- 
dents of the community under permit of 
the commissioner of corporations, had en- 
tered into various heavy financial commit- 
ments, and had purchased its plant site 
near Inglewood, a 314-acre plot, at a cost 
of more than a quarter of a million dollars. 

Del Mar Club Announces Opening 

A third group of motion picture person- 
alities whose allegiance to the sport of 
kings has led them into that business has 
apparently not been faced with the diffi- 
culties besetting Warner and the Holly- 
wood Club, with the announcement that 
the Del Mar Club, headed by Paramount’s 
William LeBaron, will open its season July 
3 for a 28-day meet. Directors of the club, 
whose track is near San Diego, include 
Pandro S. Berman, Harry Cohn, Howard 
Hawks, Louis D. Lighten, George Raft, 
Bogart Rogers and Wesley Ruggles. 



En route to attend the coronation in 
London, Sir Victor Wilson, whose po- 
sition in Australia corresponds to that 
of Will Hays in the United States, 
visits the Paramount studio in Holly- 
wood for luncheon. Seen here are 
Cecil B. DeMille, left. Sir Victor, and 
William LeBaron, who acted as host 
to the Australian movie czar. 

GOLDWYN JOINS IN 

TRAILER FILM LINE 

Latest to fall in line in the cycle of pro- 
ducers basing films on the trailer rage 
which has hit America’s motoring public 
so completely during the past year is Sam- 
uel Goldwyn, who has announced plans to 
bring to the screen a motion picture deal- 
ing with love in a trailer town. The pic- 
ture will be titled “Heaven on Wheels.” 
Barbara Stanwyck has tentatively been set 
in the leading role — a comedy part. Joel 
McCrea and Frank Shields, tennis star, will 
also be cast. Harry Selby wrote the orig- 
inal. 

Goldwyn steps into the path blazed by 
20th Century-Fox with one of the recent 
Jones Family pictures, “See America First,” 
which had trailer-camping as its back- 
ground. The studio followed it up with 
“That I May Live,” in which much of the 
action took place in a trailer camp. 

Some time ago General Pictures, also, 
announced purchase of a trailer story. 


Briskin Heads Benefit 

Heading the committee in charge of the 
tenth annual Temple Israel benefit pro- 
gram is S. J. Briskin, vice-president in 
charge of production for RKO. 

Stars who were to appear on the bill at 
the Hollywood Pantages Theatre, at mid- 
night Saturday: Eddie Cantor, Sophie 
Tucker, George Burns, Grade Allen, Bob 
Burns, Milton Berle, Parkyakarkas, Tommy 
Mack, Martha Raye, Benny Rubin, Fred 
Keating, Judge Hugo Straight, Bert Gor- 
don, Ella Logan and Borah Minnevitch 
with his Harmonica Rascals. Leo Porb- 
stein was to conduct the orchestra. 


Latest activity to hit the airlanes — par- 
ticularly along the National Broadcasting 
System’s front — was the disclosure this 
week that NBC’s artist bureau has thrown 
its hat into the ring as the first such 
bureau to attempt to get broadcast talent 
under exclusive contract to that network. 
The signing by Dema Harshberger, head 
of the NBC bureau, of five personalities 
has led Hollywood’s air-minded to the con- 
clusion that this chain, cognizant of the 
shortage of new ether names, has deter- 
mined to get a corner on as many as can 
be drawn into the fold. Secondary motive 
behind the talent drive is thought to be 
a method of curtailing the present ex- 
change of guest-stars between networks, 
which practice has grown to alarming pro- 
portions during the past year. 

NBC has already signed pacts with 
Amelia Earhart, Walter Cassell, Gregory 
Ratoff, Hedda Hopper and Grace Smith, 
and is spotting them one-by-one into radio 
appearances. 

The Columbia Broadcasting System has, 
as yet, not launched similar activities with 
its artist bureau, although Larry White, 
company executive, has been in Hollywood 
for several weeks lining up personnel for 
the organization. 

New Station Opening 

Local NBC officials confirmed the an- 
nouncement this week that Don Ameche, 
radio and film star, would head the new 
show scheduled by Chase and Sanborn to 
replace the present Haven MacQuarrie 
show, “Do You Want to Be an Actor?” 
which signs off May 2 after a 26-week run. 
Ameche will emcee the show, which will 
be designed along the variety style. 

The Hollywood radio center will be in- 
creased by another new studio April 26 
when Station KEHE, an independent, opens 
its new broadcasting theatre and studio. 
Broadcasting is scheduled to begin April 
29. The new plant has a theatre studio 
accommodating more than 300, two large 
orchestral studios, a rehearsal studio and 
three small studios. 

Coincidental with the construction of its 
new Hollywood studios, CBS has also an- 
nounced plans to construct a half-million 
dollar transmitter in San Francisco, with 
the layout to be housed in the Palace Hotel. 
Meanwhile, according to Donald Thorn- 
burgh, coast head for the network, the 
Hollywood outlet will be completed about 
December 1, as architectural plans have 
been completed. 

Rickenbacker Resigns 

Paul Rickenbacker, who had been assist- 
ant to Thornburgh, resigned his post last 
week to take a position with a radio agency 
as talent buyer. He moves into his new 
job in ten days. His CBS job will be taken 
over by Jack Dolph, who will supervise all 
CBS shows airing from Hollywood. 


BOXOFFICE :: AprU 10, 1937. 


35 




Space Needs Grow Acute 
as Commercials Enter 


The present difficulty in shortage of 
studio rental space, which for the past few 
months has been hampering independent 
producers who shoot their pictures on 
rented property, has recently been further 
aggravated by the inroads being made by 
the increasingly heavy production sched- 
ule of commercial films made for adver- 
tising purposes. 

Achieving more and more importance 
in the film industry, the commercials are 
surprising Hollywood with their workman- 
like construction and the presence of well- 
known film talent on their acting credit 
sheets. The steady increase in produc- 
tion of this type of film has, according to 
a checkup of the various rental lots, found 
the independent producer of regular screen 
features becoming more hard-pressed in 
his search for leasable space. 

Work on SI and Republic Lots 

Now in work on the Selznick Inter- 
national lot as one of the few outside pic- 
tures to be produced there since the old 
RKO Rathe regime dropped out is “Stan.” 
an elaborate commercial feature whose 
cast is headed by Robert Armstrong and 
Peggy Shannon. Abe Meyer and Dr. Hugo 
Riesenfeld are preparing a musical score 
at International Studios, recording with a 
32-piece symphony orchestra. The fea- 
ture will be an advertisement for the 
Standard Oil Company. 

“Dealer’s Choice,” another film of this 
type, is being filmed by the Standard Oil 
Co., using rental stages on the Interna- 
tional lot, while General Electric has just 
completed “From Now On,” doing its film- 
ing on available stages at Republic. 

Jam Handy Leases Space 

One of the largest producers of commer- 
cials, Jam Handy, with home offices in 
Detroit, has leased space from Hollywood 
Studios and is currently preparing to film 
a series of advertising pictures featuring 
Edgar Guest. Work on scripts for the se- 
ries is being put underway by Eve Unsell, 
who returned last week from Detroit. 

Wilding Picture Productions, of Detroit, 
is also occupying space at Selznick Inter- 
national, shooting a commercial for Gen- 
eral Foods, featuring such motion picture 
talent as Muriel Evans, Eleanor Stewart 
and David Newell. 

Rent General Service Lot 

The C. and H. Sugar Co. has announced 
plans to produce “Haiwaiian Harvest,” 
with portions of the filming scheduled for 
Hawaii and the San Francisco factories 
of the company. Cutting and editing will 
be done at International Studios. 

Robinson and Neeman, commercial pro- 
ducers, with offices and a laboratory on 
Sunset Blvd., from time to time rent 
stages on the General Service lot for va- 
rious advertising productions, under the 
supervision of Gordon Knox. 


COLUMBIA PACTS 

ARLEN FOR SERIES 

Although spokesmen for Principal Pic- 
tures declare that company still has 
first call on his services, Richard Arlen 
has signed a term acting contract with 
Columbia for a series of films in which he 
will be co-featured with Chester Morris. 

Arlen, who made one western for Lesser’s 
Principal, was set for another, “It Hap- 
pened Out West,” but obtained a leave of 
absence some weeks ago and was taken 
out of the cast to be replaced by Paul 
Kelly. 

Arrangements are being worked out, ac- 
cording to Principal, whereby Arlen will 
do one or more films for the company in 
addition to his Columbia commitments. 

Hays Heads MPPDA 
for Sixteenth Year 

New York — Will H. Hays tliis week be- 
gan his 16th consecutive year as president 
of the Motion Picture Producers and Dis- 
tributors of America, Inc., his reelection 
having taken place at the association’s an- 
nual meeting here last Friday. 

Three new directors were added to the 
board. These include E. B. Hatrick, vice- 
president, Cosmopolitan Corp., which was 
admitted to membership in the MPPDA; 
Barney Balaban, president of Paramount, 
replacing Adolph Zukor, chairman of the 
board, who is devoting his time to studio 
activities on the coast, and Leo Spitz, chair- 
man of the board of RKO Radio, who 
succeeds M. H. Aylesworth who recently re- 
signed as RKO chairman to join Scripps- 
Howard. 

Other Officers Reelected 

In addition to Hays, all other officers 
were reelected including Carl E. Milliken, 
secretary; Frederick L. Herron, treasurer, 
and George Borthwick, assistant treasurer. 

Hays and Herron are also directors, and 
the following directors also were reelected: 
Harry D. Buckley, United Artists; Robert 
H. Cochrane, Universal; Jack Cohn, Co- 
lumbia; Cecil B. DeMille, E. W. Ham- 
mons, Educational; Sidney R. Kent, 20th 
Century-Fox; Sol Lesser, Principal; Hal E. 
Roach, David Sarnoff, RCA Mfg. Co. (RCA 
Photophone) ; Nicholas M. Schenck, Loew’s, 
Inc.; Harry M. Warner, Vitagraph, Inc., 
and Albert Warner, Warner Bros. Pictures, 
Inc., and First National. 

Ned E. Depinet of RKO and Jesse L. 
Lasky of the disbanded Pickford-Lasky 
Productions, retired from the board, which 
now consists of 17 members 


IMPERIAL PLANNING 
EXPANDED PROGRAM 

New York — With financing through a 
public stock issue of 500,000 shares to be 
obtained. Imperial Pictures plans an ambi- 
tious program of 32 features for 1937-38, 
four times the number announced for the 
current season. 

Pictures for 1937-38 will be grouped as: 
Six exploitation specials, ten Jewel fea- 
tures, eight outdoor musicals and eight 
frontier action pictures. “Sky Girl” and 
“Negligee” are the first story buys for the 
new program, with additional titles and 
stars to be announced shortly. 

James Jovaney has been appointed mid- 
western sales manager for Imperial with 
headquarters in Chicago. Imperial ex- 
changes have recently been opened in Chi- 
cago, Milwaukee, St. Louis and Indian- 
apolis. 

"A STAR IS BORN" 

PREMIERES APRIL 20 

David O. Selznick’s production “A Star 
Is Born” will be given a gala world pre- 
miere at Grauman’s Chinese Theatre on 
April 20, with top seats selling for $5.50. 

Starring Fredric March and Janet Gay- 
nor and with a supporting cast which in- 
cludes May Robson, Adolphe Menjou, 
Lionel Stander and Andy Devine, the film 
is in Technicolor. William Wellman di- 
rected. 

One of the interesting side lights on the 
film is that in one of its sequences it de- 
picts just such a premiere at the Chinese. 


DEMONSTRATION FOR 
SHEARER RECORDING 

Douglas Shearer, Metro sound engineer 
and winner of the Academy award for 
technical achievement in sound system de- 
velopments this year, will demonstrate his 
two track recording and Shearer horn sys- 
tem before the Society of Motion Picture 
Engineers at their meeting in May. 

Shearer’s binaural system, by which 
present strides in recording and theatre 
reproduction have been achieved, will be 
explained in an illustrated lecture. 


Sherman Subs for Scott 

With Ewing Scott confined to the Queen 
of Angels Hospital as a result of an auto- 
mobile accident in which he was injured 
last week, George Sherman, assistant di- 
rector, has been given the megging job on 
“Looking for Trouble,” which Scott was 
directing for Condor Pictures. The George 
O’Brien starrer was due to be completed 
late this week. 


STORY BUYS 


“The Umbrella Man,” a play by Will Scott, 
has been bought by Metro. 

RKO Radio has purchased “They Had to Save 
Charlie,” an original by M. John Bronson. P. J. 
Wolfson will produce. 

Richard English's original, “Strictly Accidental/’ 
has been purchased by RKO Radio. Victor Moore 
will be starred. 


3B 


BOXOFTICE April 10, 1937. 


^Inimatlc5 


After seeing their grandson’s latest film 
twice, Mr. and Mrs. Frederick Bartholo- 
mew sr, are set to return to England 
April 9. 

★ 

Joan Crawford and Franchot Tone were 
to leave this week for a three-week vaca- 
tion in New York. 

* 

Barrett Kiesling, Metro publicist, has re- 
turned from a three-months’ tour of the 
United States contacting publishers and 
newspaper editors. 

•k 

Ben Goetz has returyied from New York. 

•k 

Arthur Lamb, Erpi’s commercial man- 
ager, is on his way to New York for his 
semi-annual trip to the executive offices. 
He will remain in the east for three weeks. 

* 

RKO Radio’s publicity chief, Howard 
Benedict, is in San Francisco to ballyhoo 
a picture opening. He was accompanied 
by Eric Blore, who will make personal 
appearances. 

* 

Guest of honor at the weekly surprise 
party at the Ambassador Hotel’s Cocoanut 
Grove this Tuesday was Dorothy Lamour. 

k 

Lord Broderick Tarbat, heir to the earl- 
dom of Comartie, and his Viscountess, the 
former Dorothy Downing, realized a life- 
long ambition when they visited Walter 
Wanger’s studio and watched some scenes 
being shot on the set. Lord Tarbat will 
return to California next fall on a hunting 
trip. 

* 

Roger Imhof gave a dinner party in 
honor of Mrs. Imhof’s birthday. Sophie 
Tucker was among the guests. 

* 

Director and Mrs. Gus Meins have re- 
turned from a vacation of several days at 
Lake Arrowhead. 

* 

Gordon Douglas is vacationing at Palm 
Springs, having completed direction on an 
Our Gang comedy for Hal Roach. 

★ 

Sidney Howard is in Hollywood confer- 
ring with David O. Selznick. 

* 

Nathaniel Finston, Metro music chief, 
spent the weekend in San Francisco dig- 
ging up files of old music popular during 
the gold rush of 1849 for use in a forth- 
coming picture. 

* 

Frank Fay led the list of guests at the 
weekly Scotch Treat luncheon sponsored by 
the Author’s Club this week. Other visi- 
tors included Paul Jordan Smith, Charles 
Warren, Sasha Siemel, Lee Payne and 
Larry Blake. 

k 

Bing Crosby and wife Dixie Lee are vaca- 
tioning for a few days in San Francisco. 


The Ernst Lubitschs are entertaining 
Mrs. Lubitsch’s father and mother, Mr. and 
Mrs. Maurice Bezencenet, of London, Eng- 
land. 

* 

Lois January, actress, and Abe Meyer, 
film musician, plan to marry within 10 
days. 

★ 

The Paramount Studio Club tennis tour- 
nament got under way last weekend at the 
Los Angeles Tennis Club under the chair- 
manship of Sam Frey, with the finals sche- 
duled for April 18. 

k 

To try out the new automobile she pur- 
chased last week, Claudette Colbert drove 
up to Santa Barbara last Sunday. 

Marlene Dietrich drove down to Palm 
Sprmgs last loeek to see the desert flowers. 

k 

Dmitri Tiomkin is on his way to New 
York for a two- weeks’ stay. 

k 

Phil Regan and his wife are motoring to 
New York for a month’s vacation, during 
which he will make radio arid personal 
appearances. 

k 

To confer on product distribution. Fan- 
chon Royer left for New York last week. 
She will remain two weeks. 

k 

George A. Hirliman is in the east con- 
ferring with Frank Snell and Amedee J. 
Van Beuren, Condor executives. He ivas 
due back in Hollyioood Thursday . 

* 

George S. Kaufman is in from New York. 

* 

Fred Hope, Metro associate art director, 
is recovering from an appendectomy per- 
formed last week at St. Vincent’s Hospital. 

k 

Mr. and Mrs. Arthur Sheekman — Gloria 
Stuart — dined the Peter Finley Dunnes at 
Perrino’s last week. 

* 

Paul Kelly was host to members of the 
cast of his current production when the 
company went on location in San Fernando 
Valley, not far from Kelly’s Northridge 
home. Present at luncheon were Sol Lesser, 
Howard Bretherton, Judith Allen, Johnnie 
Arthur, Bonny Briskin, LeRoy Mason, 
Charles Heriley. Earl Snider, Mike Eason, 
Wilbur McGraw, Peggy Gray and Ethel 
La Blanche. 

k 

Virginia Verrell, new singing starlet, ar- 
rived here via American Airlines, from New 
York, to begin work on her first picture for 
Samuel Goldwyn. 

★ 

Ernest Roller left for Neiv York one day 
this week. 

k 

Margaret Sullavan arrived in Los Angeles 
this week, after closing her Broadway stage 
engagement. Miss Sulla'van made the trip 
from New York by way of Dallas. 


Major Pictures’ eastern talent represen- 
tative, Ernest Gann, has returned to New 
York after a series of conferences with 
Emanuel Cohen. 

k 

Funeral services for Edward Laemmle, 
former Universal director, who died of a 
heart attack last week, were held Tuesday 
at the Temple of Israel in Hollywood. 

★ 

Hurt in an auto accident while returning 
from a location trip to Chatsworth, Ewing 
Scott, film director, is under treatment at 
the Queen of the Angels Hospital. He suf- 
fered a broken leg and severe lacerations 
of the face and neck. 

k 

Visiting and vacationing in Hollywood 
are Hope Hampton, Chicago grand opera 
star, and her husband, J. E. Brulatour, 
executive of the Eastman Film laboratories. 

k 

Adolph Zukor and J. Christopher Dun- 
phy were due m fro77i New York this week. 

k 

Mrs. Roger Imhof entertained Mrs. 
James Burke, Mrs. Bryan Foy, Mrs. Charles 
Grapewin, Mrs. Lillian Corrigan, Mrs. 
Glenn Goodman, Mrs. Goodman sr., and 
Mrs. George Schaefer at luncheon this 
week. 


UA NEGOTIATING NEW 
PACT WITH SELZNICK 

New York — David O. Selznick will ex- 
tend his present association with United 
Artists in a new contract now being ne- 
gotiated, George J. Schaefer, vice-presi- 
dent of United Artists, informed Boxof- 
FicE this week. 

Schaefer said that the present two-year 
agreement calls for the delivery of eight 
pictures, of which three have been com- 
pleted. These are “Little Lord Fauntle- 
roy,” “The Garden of Allah” and “A Star 
Is Born,” the latter scheduled for April 
30 release. Five features are still to be 
delivered on the contract, which expires 
next year. 

The term of the new pact and the num- 
ber of pictures to be produced by Selznick 
under it are in process of negotiation, 
Schaefer said. 

WALDEMAR YOUNG 

SIGNS WITH METRO 

Terminating an association with Para- 
mount that extended over a six-year 
period, Waldemar Young has signed a term 
writing contract with Metro. He goes to 
work immediately on the script of “Shop- 
worn Angel,” the story rights on which 
Metro has acquired from Paramount. 

Tentative casting on the remake have 
Jean Harlow and James Stewart in top 
spots, with Louis Lighton handling a repeat 
job on the production. Lighton was the 
producer on the Paramount version in 
1928, starring Gary Cooper and Nancy 
Carroll. 


BOXOFFICE :: April 10, 1937. 


37 


Full Production 
Slate at Columbia 

The busy signal hit Columbia production 
when April ushered in a crowded shooting 
schedule on which three films have been 
put into work and four more are awaiting 
the signal to begin. 

Now before the cameras are “Once a 
Hero,’’ which Harry Lachman is directing, 
with Richard Dix and Fay Wray in lead- 
ing roles: "White Heat,’’ under the direc- 
tion of D. Ross Lederman, with Rosalind 
Keith, Don Terry and Nana Bryant; and 
“Shooting Showdown,’’ a Charles Starrett 
western, with Leon Barshaw directing. 

Set to start this week was “With Kind 
Regards,” starring Ralph Bellamy, to be 
directed by Hamilton MacFadden. “Thanks 
for Nothing,” “Miss Casey at the Bat,” and 
“Taxi War” will get into work within ten 
days. 


THREE PICTURES PUT 
IN WORK BY METRO 

Metro put three pictures into work last 
week, with “The Firefly,” starring Jean- 
ette MacDonald and Allan Jones, leading 
off. Robert Z. Leonard directs and Hunt 
Stromberg handles production. Clark 
Gable and Jean Harlow have begun work 
in “Saratoga” with Jack Conway directing 
and Bernard Hyman producing. “You’ll 
Be Married by Noon” also goes into pro- 
duction with Edwin L. Marin directing 
under Sam Zimbalist’s production guid- 
ance. 


Start Wayne Starrer 

Trem Carr put his next John Wayne 
starrer, “I Cover the War,” into work early 
this week on location at Lone Pine, with 
Arthur Lubin directing. Others in the cast 
are Don Barclay, Walter Byron, Sam Har- 
ris, Charles Brokaw, James Bush, Arthur 
Aylsworth, Earl Hodgins and Olaf Hytton. 
Film will be released through Universal. 


Miller Returns to L. A. 

Los Angeles — J. Howard Miller, western 
regional director of the Federal Theatre 
Project, has returned to Los Angeles after 
spending several weeks in Washington, 
D. C., attending sessions of the Project’s 
play policy board. Upon Miller’s arrival 
here, George Gerwing, state director of the 
Project, was sent east to attend additional 
conferences on policies for California. 


Baerwitz loins Metro 

After several years away from the lot, 
Samuel Baerwitz joined Metro this week on 
a term contract as an associate producer. 
Some time ago he had been a producer in 
the shorts department. He is a nephew 
of Nicholas M. Schenck. 


MAJOR SIGNS LEO C. ROSTEN 

Major Pictures has signed Leo C. Rosten 
to a term writing pact. He starts work 
May 3. 


SLATE "COURAGEOUS" 
FOR CARTHAY CIRCLE 

“Captains Courageous” goes into the 
Carthay Circle Theatre following the con- 
clusion of the roadshowing at that house 
of “The Good Earth,” according to the de- 
cision announced last week by Metro. 

An unexpected delay in winding up 
“Parnell,” the Clark Gable-Myrna Loy 
starrer, caused the switch, as “Parnell” 
was originally set for the booking. 

Metro studio officials have not decided 
whether to roadshow “Captains Courag- 
eous” as yet. The film stars Freddie Bar- 
tholomew. Spencer Tracy and Lionel 
Barrymore. 


PARAMOUNT FACES 

SUIT BY PLAYER 

Paramount was named defendant in a 
$500,000 damage suit filed in superior court 
last week by Irene Bennett, former con- 
tract player with the company, and a 
beauty contest winner from Memphis, 
Tenn. Through her attorney, Lloyd Nix, 
Miss Bennett charges that while she was 
working in a picture last summer for the 
studio. Paramount forced her to continue 
after she had suffered a physical collapse 
on the set. 

Nix’s complaint states that the actress 
is now a semi-invalid residing in a Whittier 
sanitorium. 

Paramount has filed no answer to the 
complaint as yet. 

LLOYD AND STAFF 

ON "FARGO" TREK 

Frank Lloyd and his technical staff left 
for San Francisco last week on a research 
expedition for “Wells Fargo,” which Lloyd 
will produce for Paramount. Accompany- 
ing the producer-director are John Good- 
man, unit art director, Idwal Jones, of the 
publicity department, and Hal McAlpin, 
still photographer. They will spend sev- 
eral days going over old Wells Fargo lore, 
and make a survey of the old gold towns 
of the Mother Lode country. 


Prolong Location 

Despite the fact that Paramount’s “Souls 
at Sea” has been out of port for five 
months already, the company will not dock 
for an additional month, as that much 
added filming has been authorized. 

After seeing an edited print of the Gary 
Cooper-George Raft starrer, studio heads 
deemed it necessary to tack on a new end- 
ing as well as a completely new sea se- 
quence. Henry Hathaway is directing. 


Team Young, Power 

Tyrone Power and Loretta Young will be 
teamed again in “Second Honeymoon” at 
20th Century-Fox, with Edward H. Grif- 
fith directing. Filming will start when 
Power has completed his role in “Thin Ice,” 
the Sonja Henie musical. Raymond Grif- 
fith will produce from the novel by Philip 
Wylie. 


Metro Confers on 
British Expansion 

Metro’s huddles concerning details of the 
projected expansion of British huddles 
came to a temporary halt this week when 
Ben Goetz, company executive, trained east 
to confer with Nicholas M. Schenck on ten- 
tative plans as outlined during confabs on 
the coast. Goetz was expected to return 
late this week with Schenck’s reactions to 
the plans as outlined by Michael Balcon, 
Bob Ritchie, Ben Thau, Goetz and studio 
executives. 

Goetz, Ritchie and Balcon will act as 
London representatives of the company 
when it steps into more active production 
in England. Details of the unit’s technical 
organization and projected shooting sche- 
dule are being ironed out at the confer- 
ences. 


LOCATION TREK FOR 
"THIN ICE" COMPANY 

Further indicating that the day of 
lengthy location trips has returned, 20th 
Century-Fox this week announced that 
Sonja Henie, Tyrone Power and a com- 
pany of 50 technicians had left for Ranier 
National Park to film snow and skiing 
scenes for “Thin Ice,” the Olympic skating 
champion’s second starring vehicle. The 
extended jaunt will take the company to 
Paradise Valley. David Butler is directing 
the film. 


Completing Series 

Harry Sherman’s current Hopalong Cas- 
sidy series starring William Boyd, which 
he is producing for Paramount release, will 
be concluded when “Rustler’s Valley,” sixth 
on the list, gets into production. Shooting 
is scheduled to start immediately after 
completion of the fifth Cassidy film, 
“North of the Rio Grande,” which went 
into work this week on location at Sonora. 
Nate Watt directs both pictures. 


Show Two "Plow" Films 

Oakland, Cal. — The U. S. government 
“propaganda” film, “The Plow That Broke 
the Plains,” was used as a prologue here 
this week for the East Bay Theatre Union’s 
production of “Triple A Plowed Under,” 
25-scene drama dealing with the midwest 
farm crisis in terms of the “social secur- 
ity” viewpoint. “Triple A Plowed Under” 
was originally produced in New York by 
Federal Theatre Project players. 


COMANDINI LOANED TO SI 

Adele Comandini has moved over to Selz- 
nick International on a loan-out deal from 
Universal. She will write an original story 
for Merian C. Cooper’s production unit. 


READY BREEN SCRIPT 

First treatment on “Make a Wish,” 
forthcoming starrer at Principal for Bob- 
by Breen, has been completed by Ger- 
trude Berg. 


38 


BOXOFFICE :: April 10, 1937. 


JUST OFF THE PRESS! 


Weighs over 6 Ihs. 

Contains nearly 1,300 pages. 
Beautifully hound. 



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FINANCIAL — Summaries of all motion picture companies whose 
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PREPARING 

AMERICAN FEAGGS (M-G-M) — with Myrna Loy. 
Producer: Edward Chodorov. Original: Katiiieen 
Norris. Screenplay: Marguerite Roberts. 

H .\BOVE HIGH C (M-G-M) — with Suzanne. Pro- 
ducer: Norman Krasna. Original: Norman 

Krasna. Screenplay: Arthur Sheekman, Dalton 
Trumbo. 

BEACTY PAKEOR (UA) — witli Merle Oberon. 
Producer: Samuel Goldwyn. 

BORN TO SING (RKO) — with Lily Pons. Screen- 
play: Robert Harari. Hans Kraly. 

EBBTIDE (Para) — with Ray Milland, Frances 
Farmer. Producer: Lucien Hubbard. Director: 
Henry Hathaway. Original: Robert Loui.s 

Stevenson. 

FORTY NAFGHTY GIRES ( RKO)— Producer : 
William Slstrom. Screenplay: John Grey. 

G.L.MBEER. THE (WB) — with Bette Davis. Pro- 
ducer: Max Reinhardt. Original: Feodor Dos- 
toievski. 

HAA'ANA (Para) — with Dorothy Lamour, Leif 
Erikson. Producer: William LeBaron. 

HOEEYM'OOI) HOTEL (WB) — with Dick Powell, 
Ginger Rogers. 

HONOEFEU HONEYMOON (GNl— Producer: Zion 
Meyers. Original: Armine von Tempski. Screen- 
play: Glenn Tryon. Armine von Tempski. 

KING OF THE SIERR.VS (Condor) — Producer: 
M. H. Hoffman jr. Original: Frank Gay. 

Screenplay: W. Scott Darling. 

MISS C.ASEY AT THE B.\T (Col) — with Charles 
Quiglev. Jacqueline Wells. T’atricia Farr, Rita 
llawortli. Producer: Ralph Coheni Director: 
Lambert Hillyer. Original: Albert De Mond, 
Lambert Hillyer. 

.Ml'SIC FOR M.AD.AME (RKO) — with Nino Mar- 
tini. Producer: Jesse 1,. Lasky. Original: Rob- 
ert Harari. Screenplay: Robert Harari. 

OF GRE.AT RICHES (SI) — Producer: E. IJoyd 
Sheldon. Original: Rose Franken. Screenplay: 
Michael Sheridan. 

OFR BO.ARDING HOFSE (Rep)— with Alison 
Skipworth, Polly Moran. Original: Allan Wil- 
son. 

ROM.ANCE BY REIJFEST (Rep)— Producer: Hariy 
Grey. Screejiiplay : Arthur Strawn. 

RI STEER’S V.AEEEY (Para) — with William Boyd. 
George Hayes, Ru.ssell Hayden, Steiihen Mor- 
lis. Producer: Harry Sherman. Original: Clar- 
ence E. Mulford. Screenplay: Norman Houston. 
Gerald Geraghty, Jack O’Donnell. Jack Jung- 
mever. 

SOFND OF YOFR VOICE (Col)— with Grace 
Moore. Screenplay: Doris .Anderson. 

TEST PII.OT (M-G-M) — with Spencer Tracy. Clark 
Gable. Producer: Louis Lighton. 

THIS W'.\Y PEE.ASE (Para) — with Ida Lupino. 
Producer: Mel Shauer. Director: Rol>ert Florey. 

THEY H.\D TO S.VVE CHARLIE (RKO)— Origi- 
nal : John M. Bronson. 

AV.XYAVARD GIRI. (Col) — Producer: Irving Rris- 
kin. Screenplay: Leslie T. White. 




STARTING 


ANGKIy (Para) — with Marlene Dietrich. Phyllis 
Coughlin. Producer: Ernst Lrubitsch. Director: 
Ernst Lubitsch. Original: Melchior Lengyel. 
Screenplay: Samson Raphaelson. 
liTyACK ACES (Univ) — with Buck Jones. Producer: 
Buck Jones. Director: Les Selander. Original: 
Stephen Payne. Screenplay: Frances Guihan. 
DEVII/S SADDlyE EEGION (WB) — with Dick 
Foran. Anne Nagel. Eddie Acuff, Gordon Hart, 
Ernie Stanton. Willard Parker, Granville Owen. 
Producer: Bryan Foy. Director: Bobby Con- 
nolly. 

LET ME LIVE (UA-Selznick) - — with Fredric 
March, Fay Wray. Producer: E. Lloyd Shel- 
don. Director: William A. Wellman. Original: 
Robert Carson. Screenplay: John Lee Mahin. 
NORTH OF THE RIO GRANDE (Para)— with 
William Boyd, George Hayes, Russell Hayden. 
Bernadine Hayes, Walter Long. Lee Cobb, 
Stephen Morris, John Rutherford. Producer: 
Harry Sherman. Director: Nate Watt. Original: 
Clarence E. Mulford. Screenplay: Jack O'Don- 
nell. 


SMALL TOWN BOY (GN) — with Stuart Erwin. 
Producer: Zion Myers. Director; Glenn Tryon. 
Original: Manuel Komoff. Screenplay: Glenn 
Tryon. 


STELLA DALIjAS (UA-Goldwyn) — with Barbara 
Stanwyck, John Boles, Anne Shirley, Alan Hale, 
George Walcott, Barbara O’Neil. Al Shean. 
Producer; Samuel Goldwyn. Director: King 
Vidor. Original: Olive Higgins Prouty. Screen- 
play: Victor Heerman. Sarah Y. Mason. 

WITH KIND REGARDS (Col)— with Claire Tre- 
vor, Ralph Bellamy, June Wood. Robert Tolley. 
V<obert Armstrong, Raymond Walburn. Gene 
Morgan, Wade Boteler. Marc Lawrence, Thurs- 
ton Hall. Ed Pawley. Producer: Irving Briskin. 
Director; Hamilton McFadden. Original: Lee 
Loeb, Harold Buchman. Screenplay: Lee Loeh, 
Harold Buchman. 




WELL ALONG 


ALL IS CONFUSION (RKO) — with Joe E. Brown, 
Florence Rice, Guy Kibbee, Harlan Briggs, An- 
thony Nace, Benny Hart, Jack Norton, Florence 
Rice. Harry C. Bradley, Cliff Nazarro, Monte 
Collins, Andrew Tombes, Leila McIntyre, Joseph 
Crehan, Gayne Whitman. Clem Bevans, George 
Chandler, Frank Sully, Charles Arnt. Producer: 
David L. Loew. Director; Edward Sedgwick. 
Original: Richard Macaulay. 

DANGEROUS HOLIDAY (Rep) — with Guinn Wil- 
liams. Lynn Roberts, William Bakewell. Jeanie 
Roberts, Grady Sutton. William Newell. Jed 
Prouty, Harrison Green. Ra Hould, Carleton 
Young. Producer: William Berke. Director: Nick 
Barrow.s. Original: Kare-n De Wolf, Barry Ship- 
man. 

ESCAPE FROM LOVE ( 20th-Fox)— with Michael 
Whalen. Gloria Stuart. Cora Witherspoon, Jane 
Brewster. Gerald Oliver Smith, Syd Saylor. June 
Brewster. Producer: Leslie Landau. Director: 
Eugene Forde. Original: Eugene Heltai. Screen- 
play: Leslie Landau, Don Ettlinger. 

EVER SINCE EVE (WB) — with Marion Davies, 
Robert Montgomery, Frank McHugh, Minerva 
f^recal. Pat.sy Kelly. Producer: Earl Baldwin. 
Director; Lloyd Bacon. 

GREAT GAMBINT. THE (Para)— with Akim 
Tamiroff, John Trent, Genevieve Tobin, Ralph 
Morgan. Judith Ford. Ula Love. Edward Brophy, 
William Demarest, Roland Drew. Producer: B. 
P. Schulberg. Director: Charles Vidor, Original: 
Frederick Jackson. 

HOTEL HAYWIRE (Para) — with Loo Carrillo, 
Mary Carlisle. Colette Lyons. Benny Baker. 
Teddy Hart. Chester Conklin. Guy TTsher. James 
Donlon, Porter Hall, Colin Tapley. John Patter- 
son. Producer: William Le Baron. Director: 
George Archainbaud. Original: Preston Sturges. 

IT HAPPENED OUT WEST ( 20th-Fox) — with Paul 
Kelly. Judith Alle-n, Johnny .Arthur. Leroy 
Mason, Steve Clemente, Reginald Barlow. Rich- 
ard Adams, Nina Compana. Frank LaRue, Mar- 
jorie Dean. Robert Woodward. Edward Brophy. 
Director: Howard Bretherton. Original: Harold 
Bell Wright. 

l,ADY LUCK (WB) — with Barton MacLane, Ann 
Sheridan, Walter Cassell, Charles Foy, Dick 
Purcell. Producer: Bryan Foy. Director: Louis 
King. Screenplay: Roy Chanslor. 

I.IFE OF EMILE ZOLA (WB)— with Paul Muni. 
Josephine Hutchinson, Bonita Granville. Joseph 
.‘=?childkraut. Barton MacLane. Gloria Holden, 
TTsrry Worth Grant Mitchell. Montagu I..ove. 
Maurice Black. Robert Graves, Max Hoffman jr., 
Paul Everton. Gilbert Emery, Harry Davenport. 
Ralph Dunn. Irving Pichel, Ben Weldon. Walter 
Kingsford. Producer: Henry Blanke. Director: 
William DIeterle. 

LOOKING FOR TROUBLE (RKO)— with George 
O’Brien. Maude Eburne, Joe Caites, Frank No- 
lan. Dan Wolheim, Al Herman. Frank Hagney, 
Walter DePalma, Charles Middleton, Stanley 
Blystone, Cecilia Parker. Producer: George A. 
HIrliman. Director: Ewing Scott. Original: 
Dan Jarrett, Ewing Scott. 

IjOVE under fire (20th-Fo x) — with Loretta 
Young-, Don Ameche, John Carradine, Movita 
Fastenada, Joseph Schildkraut. Katherine de 
Mille, Frances Drake, Walter Catlett, Slg Ru- 
mann, Borrah Minnevitch, Don Alvarado, Juan 
Du Val, George Regas, Harold Huber, E. E. 
Clive, Warren Joan Torena. Producer: Nunnaily 
Jolinso-n. Director: George Marshall. Original: 
Walter Hackett, Screenplay: Gene Fowler, 
Ernest Pascal. 

MEXIC.YN QUARTER (RKO)— with John Beal, 
.-Xmiida, Leona Roberts, George Irving, Monte 
Montague, Harry Carey, Paul Guilfoyle. Pro- 
ducer: Robert Sisk. Director: Lew Landers. 
Original: Tom Gill. 

MIDNIGHT MADONNA (Major) — with Warren 
William. Mady Correll, Robert Baldwin. Jona- 
than Hale, Frank Reicher, John Elliott, Edward 
Ellis, Edward Earle, Donald Klrke, Stanley 



Alakln^^ 

rrice, Harry Tyker, May Wallace, Sam Flint. 
Producer: Emanuel Cohen. Director: James 

Flood. Original: David Boehm. Screenplay: 
Doris Malloy, Gladys Lehman. 

MISSUS AMERICA (RKO)— with Victor Moore. 
Helen Broderick, Anne Shirley, Ricardo Mandia. 
Mickey Daniels, Jay Upson, Frank Anthony, Don 
Wilson. Jack Norton, Virginia Sale, Alan Bruce. 
Producer: Al Lewis. Original: Jack Goodman, 
Albert Leventhal. 

NEAV FACES OF 1937 (RKO) — with Joe Penner. 
Milton Berle, Jerome Cowan, Harriet Hilliard. 
Thelma Leeds, Patricia Wilder, Patsy Lee Par- 
sons. Bert Gordon, Derry Dean, Parkyakarkus, 
Eddie Rio, Betty Grable, Lowe, Hite and Stan- 
ley. Producer: Edward Small. Director: Leigh 
Jason. Original: Nat Perrin. 

PRISONER OF ZENDA, THE (UA) — with Ronald 
Colman, David Niven, Douglas Fairbanks jr., 
Madeleine Carroll, Howard Lang, C. Aubrey 
Smith, Mary Astor, Raymond Massey, Baron 
William von Brincken. Mary Jane Irving. Mon- 
tagu Love. Eleanor Wesselhoeft, Margaret Talli- 
chet, Arthur Byron. Ian McLaren. Producer: 
David O. Selznick. Director: John Cromwell. 
Original: Anthony Hope. Screenplay: Wells 

Root. Donald Ogden Stuart. John Balderston. 
SOUTH OF SONORA (Cres)— with Tom Keene. 
Jaime Saenz. Miguel Zarraga. Producer; E. B. 
Derr. Director: I. V. Wlllat. Original: John H. 
Auer, Screenplay: Mary Ireland. 

THAT CERTAIN WOMAN (WB)— with Bette 
Davis, Henry Fonda, Anita Louise. Donald 
Crisp. Hugh O’Connell. Ian Hunter. Norman 
Willis, Marv Phillips. Producer: Edmund Gould- 
ing. Director: Edmund Goulding. Screenplay; 
Edmund Goulding. 

THERE GOES IMY GIRL (RKO)— with Gene Ray- 
mond, Ann Sothern. Prank M. Thomas. Joan 
Woodbury, Joe Magrill, Eddie Gribbon, Paul 
Guilfoyle, Richard Lane, Alec Craig, Bradley 
Page, Gordon Jones, Maxine Jennings, Frank 
Jenks. Joan Woodbury, William Corson. Thelma 
Leeds. Producer: William Sistrom. Director: 
Ben Holmes. Original: George Beck. 

THIN ICE (20th-Fox) — with Sonja Henie. Tyrone 
Power. Producer: Raymond Griffith. Director: 
Sidney Lanfield. Screenplay: Boris Ingster, 
Milton Sperling. 

I’HREE ROOMS IN HEAVEN (M-G-M) — with 
Joan Crawford, Spencer Tracy. Producer: Jos- 
eph Mankiewicz. Director: Frank Borzage. 
Original: Katherine Brush. Screenplay: Law- 
rence Hazzard. 

TOMORROW’S HEADLINES (RKO)-^with Lt'e 
Tracy, Diana Gibson, Phil Huston, Tom Ken- 
nedy, George Irving, Ivy Keene, Frank Hagney. 
Reed Howes, John Morton, George Lollier, Art 
Thalasso, Donald Meek, Doodles Weaver. Pro- 
ducer: Cliff Reid. Director: Richard Rosson. 
Original: Thomas Ahern. Screenplay: J. Robert 
Bren, Edmund L. Hartmann. 

TOPPER (M-G-M) — witli Constance Bennett. Cary 
Grant, Roland Young, Alan Mowbray, Claire 
Windsor, Dorothy Christy, Billie Burke, Virginia 
Sale. Nick Stuart, Hedda Hopper, PMward Mc- 
Wade, Otto Hoffman, John Elliott, Harry C. 
Bradley, Lioyd Ingram. Tom Herbert. Val Stan- 
ton. Producer: Hal Roach. Director: Norman 
McLeod. Original: Thorne Smith. Screenplay: 
Eric Hatch, Jack Jevne. 

YOU CAN’T HAVE EVERYTHING (20th-Fox) — 
with Alice Faye, Jimmy Ritz, David Rubinoff, 
Arthur Treacher, Gypsy Rose Lee, Tony Martin, 
Frances Drake, Don Ameche. Director: Norman 
Taurog. Screenplay: Plarry Tugend, Jack Yellen. 




COMPLETED 


DAY AT THE RACES, A (M-G-M)— with the Marx 
Brothers. Esther Muir, Margaret Dumont, Allan 
Jones. Director: Sam Wood. Screenplay: George 
S. Kaufman. Al Boasberg, George Seton. Robert 
Pirosh. 

GIRL SAID NO, THE (GN) — with Robert Arm- 
strong, Irene Hervey, Paula Stone, William 
Davidson, Vera Rose. Producer: Andrew Stone. 
Original: Gilbert and Sullivan. Screenplay: Bet- 
ty Laidlaw, Robert Lively. 

SHE HAD TO EAT (20th-Fox) — with Jack Haley. 
Rochelle Hudson, Ferdinand Munier, Florence 
Gill, Franklin Pangborn, Walter Catlett, Tom 
Kennedy, Tom Dugan, Eugene Pallette, John 
Hamilton. Arthur Treacher, Douglas Fowley, 
Robert McLung, Wallis Clark. Producer: Sam- 
uel Engel. Director: Mai St. Clair. Original: 
Edward Grant. Screenplay: Morris Musselman, 
Samuel Engel. 



INVESTIGATOR BUSY 


PRAmCES 

Intermountain to 
Improve Houses 

Salt Lake City — A general program of 
improvements and addition of new equip- 
ment for Intermountain Theatres, Corpo- 
ration houses in Utah, Idaho and Montana 
is contemplated according to Harry David, 
vice-president and general manager of 
Intermountain. 

David made this statement upon his re- 
turn from the Paramount associates’ con- 
ference in Miami, Fla. 

At present remodeling and enlargement 
of the Intermountain Theatres general of- 
fices in the Capitol Theatre Bldg, here is 
being contemplated. 


MIDNIGHT JAMBOREE 

SET FOR APRIL 17 

Seattle — A big Midnight Jamboree will 
be given by the Northwest Film Club on 
Saturday, April 17. Affair will start at 
midnight sharp and a new picture will be 
given a Hollywood preview. Vaudeville and 
surprise attractions have been arranged 
and all services donated. 

This will be the second annual Jamboree, 
and is staged for a charity fund main- 
tained by the Film Club to take care of its 
destitute. The John Hamrick Music Hall 
wil be the spot for the show this year. The 
entertainment committee working for the 
success of the show consists of Herndon 
Edmonds, Jimmy O’Neal, Jean Spear, Rot 
Peacock, and Frank Christy. Eddie Lamb, 
secretary of the club, and trustees Roy 
Cooper and B. F. Shearer are also very 
active in the affair. Joe Cooper is chair- 
man of the publicity committee. 


POOLE ARRESTED IN 

LABOR ARGUMENT 

Klamath Falls, Ore. — Accused of threat- 
ening O. M. Jacobson, theatrical union rep- 
resentative with a revolver, Harry W. Poole, 
motion picture theatre operator, has been 
arrested on complaint of Jacobson and re- 
leased on $500 bail. 

According to District Attorney Hardin 
Bleckmer, the complaint against Poole 
grew out of an episode in Poole’s office 
last week, when Jacobson, I. M. Coleman, 
president of the Central Labor Council, 
got into a heated controversy with regard 
to wages and hours. 


“FIRST LADY’’ A SELL-OUT 
Portland, Ore. — Four stage perform- 
ancs of Jane Cowl in “First Lady” at May- 
fair was a complete sell-out. 


Nazis Try Pre-Preview 
Censorship 

Hollywood — Letters from the Ger- 
man consulate warning that if Uni- 
versal’s proposed film, “The Road 
Back,” is detrimental to the German 
nation it will be barred from Ger- 
man showing, were reported to have 
been received by sixty leading actors 
here, 

“The Road Back” is a sequel to 
“All Quiet on the Western Front” 
which was barred in Germany. 

Northwest MPTO 
Reviews Measures 

Seattle — In a bulletin issued by Secre- 
tary Hone of the Northwest MPTO upon 
the close of the Washington state legisla- 
tive sessions, are listed the bills affecting 
the industry that have both passed and 
failed. 

The bulletin stresses the need for a uni- 
ted exhibitor organization prepared to cope 
with exhibitor problems and to efficiently 
watch exhibitor interests. 

Four Become Law 

The bills affecting the industry that were 
passed, follow: 

Senate Bill No. 256; Amendment to the 
tax law assessing $.01 on $.10 admissions 
eliminating this assessment. 

Senate Bill No. 212; Barred the opera- 
tion of slot machines. 

Senate Bill No. 186: Banned the opera- 
tion of marathons, danceathons, or walka- 
thons. 

House Bill No. 480: Requires the regis- 
tration by Ascap of all copyright music it 
owns and imposes the jurisdiction of the 
state over Ascap. This law does not re- 
move or cut the license fees exhibitors have 
been paying Ascap. 

Seven Measures Fail 

The bills affecting the industry that were 
killed follow: 

State Censorship Bill: Proposed a board 
of advisors to inspect all films coming into 
the state and requiring a certificate for 
those films before exhibition. 

House Bill No. 384: Would have author- 
ized greyhound racing and created a rac- 
ing commission. 

House Bill No. 441; In behalf of old age 
pensions. Would have assessed theatres 
$100 per year for license on each house 
and added ten per cent to present admis- 
sion charges. 

House Bill No. 218: Required all places 
of public assembly having exit lights to 
equip each with an auxiliary battery sys- 
tem which would automatically light in the 
event the main current was disconnected. 

House Bill No. 570: Proposed to regulate 


Albert W. Law Continues 
Survey Efforts 
on Coast 

Los Angeles — Albert W. Law entered 
upon his third week of investigation into 
distribution and exhibition practices in 
the southern California area this week 
with the same air of reticence and secrecy 
which has characterized his activities since 
the special investigator sent out by the 
U. S. attorney general began his survey 
some days ago. While Law continued to 
subpoena and interrogate independent ex- 
hibitors in this district, supposedly to gar- 
ner information concerning booking and 
distribution practices in answer to com- 
plaints that major distributors and ex- 
changes were operating in violation of the 
Sherman anti-trust law, all efforts to ob- 
tain definite information on the matter 
have so far proved unavailable. 

Neblett Denies Connection 

Interpretations of his activities have 
formed the topic of discussion among the 
film city's dopesters, however, with vary- 
ing reports heard on every hand as to 
Law’s past, present and future plans. 
While it is generally believed that the in- 
vestigation was launched in answer to 
charges filed with the Department of Jus- 
tice by the ITO of southern California, 
another report that Law was brought out 
here as a direct result of the machina- 
tions of U. S. Senator William Gibbs Mc- 
Adoo and his local law partner, William 
Neblett, was blasted when Neblett told 
Boxoffice this week: 

'T have not only heard this report, but 
I resent it. I am in no way connected 
with Mr. Law’s presence in southern Cali- 
fornia.” 

It is believed that Law will remain here 
for several weeks, and that his survey, 
however he conducts it, will be thorough 
and exhaustive. 


DENNY JOINS GRAND NATIONAL 

Los Angeles — Harry Denny, manager of 
Fox West Coast’s Cabrillo Theatre, San 
Pedro, for the past five years, has resigned 
to join Hi Peskay’s sales staff at Grand 
National. 


booths projecting pictures, requiring a fire- 
proof booth for all exhibition of film. In- 
sufficient support caused this measure to 
fall. 

Senate Bill No. 299: Provided for the 
closing of all business on Sunday. 

House Bill No. 553: Would have made 
the operation of all lotteries, raffles, gift 
enterprises a felony. 

Working Nationally 

The bulletin further reports that the or- 
ganization is directing its efforts nationally 
to making the federal copyright law less 
stringent against copyright users, and to- 
ward obtaining a reduction of federal taxes 
involving admission prices. 


BOXOFFICE :: April 10, 1937. 


41 


S IE A T T IIL IE 


Radio Not Competition 
to Theatres, Saps Gilman 


San Francisco — Radio is not a compet- 
itor to the theatre, declared Don Gilman, 
National Broadcasting Co. vice-president, 
in a press luncheon and roundtable inter- 
view which was broadcast from here this 
week over a Pacific coast network. 

Many Radio Editors Present 

The luncheon, attended by several radio 
editors from newspapers of the San Fran- 
cisco bay region, was a part of the day- 
long observance of the air chain’s tenth 
anniversary. 

Among those present were Darrell Don- 
nell, Examiner; Herb Caen, Chronicle; Bob 
Hall, Call- Bulletin; Jack Burroughs, Oak- 
land Tribune; Bill Holmes, Oakland Post- 
Enquirer; Helen Peters, Berkeley Gazette; 
and Helen Civelli and Claude A. LaBelle, 
S. F. News. LaBelle, who is both radio 
and drama editor of the local Scripps- 
Howard, introduced each radio editor. 
Questions asked had been checked earlier 
by radio officials, but Gilman’s answers 
were impromptu. 

Other statements made by the radio ex- 
ecutive were: 

Television would eventually center in Holly- 
wood because "they will have the talent and 
the technicians there." He added, however, 
that commercial broadcasting for television 
would not be here "for at least two years." 

Radio benefits all entertainment indus- 
tries by raising the general level of audi- 
ence appreciation, especially of the dra- 
matic. 

Diversified Talent Needed 

Radio would increasingly develop its own 
acting talent rather than draw on stage 
or screen. "We don’t need people who can 
do only one thing no matter how well," 
Gilman said, “as much as we want people 
who can do several things.” 

Asked what truth there was in the old 
Ascap claim that too constant radio play- 
ing of song hits from film and stage mu- 
sicals hurt the song sales, the NBC execu- 
tive answered that he was unable to say, 
adding, “however, it has been proved that 
songs not played over the radio don’t sell 
at all.” 

Explains “One Man’s Family” Deal 

The on again, off again "sale” of “One 
Man’s Family,” ace west coast radio se- 
rial to Paramount for picturization was 
"an experiment,” Gilman said. He stressed 
the point that NBC’s announcements of 
the sale when actually no papers had been 
signed was in the nature of a trial-balloon 
to test public opinion. 

Paramount’s production of the serial was 
dropped this winter after more than four 
months of negotiations during which Carl- 
ton E. Morse, author, had worked with 
studio staff writers on the film script, and 
several of the major characters had taken 
tests for film appearances in their air 
roles. 


JOHN DILLON VISITS 

FRISCO WITH BRIDE 

San Francisco — John N. Dillon, 20th 
Century-Fox executive, was here last week 
at the Sir Francis Drake on his honey- 
moon with the new Mrs. Dillon, who until 
a few months ago was known as Tatiana 
Urova, socially prominent member of this 
city’s “white” Russian colony of exiles and 
emigres. 

The 23-year-old Russian’s romance with 
Dillon started recently when she left San 
Francisco to try her luck in the film cap- 
ital. The 40-year-old film man met her 
on the 20th Century-Fox lot. 


ELLENSBURG, WASH., 
STRUCTURE STARTED 

Ellensburg, ’Wash. — .Construction of a 
$50,000 building has been started here by 
J. E. Shields, well-known theatre man of 
this section. The general contract for the 
building has been awarded to J. W. Bailey 
of Seattle. The ventilation and decoration 
contract have not as yet been awarded. 

It is expected that the house will be 
opened within the next 100 days, on a 
lease from the Evans Investment Co. or 
Spokane. Name of the house has not been 
decided. 


FTP Moves Offices 

Los Angeles — The regional offices of the 
Federal Theatre Project have been moved, 
in compliance with orders from Harry 
Hopkins, national ’WPA administrator, to 
155 "West Washington. Three floors have 
been leased to house the project’s print 
shop, booking offices, research department, 
art department and the executive offices 
of J. Howard Miller, regional director, and 
George Gerwing, state director. About 200 
employes moved to the new quarters. Mil- 
ler returned here from Washington, D. C., 
where he attended executive sessions. 


Again a Candidate 

Los Angeles — For the third successive 
year. Jack Berman, local circuit operator, 
has cast his hat into the political ring and 
announced his candidacy for the post of 
councilman from the ninth district. He 
was defeated at the two previous elections. 


BREWSTER'S CARIBOU OPENED 

Brewster, Wash. — The Caribou Theatre 
held its opening here during the week. The 
interior has been redecorated a cooling 
system installed and the seating capacity 
stepped up to 800. 


O. LUKAN, who resigned from the Ster- 
ling chain of theatres recently, was 
tendered a banquet by his associates at 
which he was presented with a handsome 
gold watch. Lukan, formerly owner of a 
chain of suburban theatres, joined Sterling 
a few years ago. He has sold his interests 
in the chain and plans to take a long vaca- 
tion before entering any other business. 

Word from A. K. MacMartin in Oakland 
informs us that Mac has now joined his 
attraction with the Foley and Burke Com- 
bined Shows. Mas is well known in these 
parts especially in Seattle and Vancouver, 
Canada, where he was theatre manager, 
newspaper editor, trade paper correspon- 
dent, advance agent and exploiteer for 
chain theatres. 

Bill Hudson, former newsreel camera- 
man for Pathe and M-G-M locally, and 
who spends most of his present time on 
the Row, has written and had published 
his first real book, “Icy Hell.” Story is 
based on Bill’s adventures when he was 
official cameraman for the Harvard Mu- 
seum expedition in the North, and also 
when he was with Sir Hubert Wilkins in 
his attempted flight over the Arctic. 

“Lost Horizon” will be road-shown in 
this town at the Metropolitan Theatre, 
legit house. Mike Newman, ace publicity 
man for Columbia, is now in town putting 
on an elaborate campaign. The picture 
will be shown twice daily and the prices 
range from 50 cents to $1.50, plus tax. 

Bob Walker of the Walker Screen Co. 
with offices in New York and St. Louis is 
in Seattle conferring with a local equip- 
ment house. Walker makes his headquar- 
ters in St. Louis. 

Art Hile, formerly with Jensen-Von Her- 
berg theatres, has been made inanager of 
the Seventh Street Theatre m Hoquiam. 
This was announced by Al Rosenberg , divi- 
sion ynanager for Fox Evergreen theatres 
in Washington. 

Fred Hill, manager of sales and seating 
division for the Heywood-Wakefield Co., 
is here from Boston with Ben Shearer of 
the B. F. Shearer Co., distributors for the 
Heywood-Wakefield product in this terri- 
toi-y. 

Many in show business were stunned by 
the sudden death of Sandy Manheimer a 
few days ago. Sandy was looking over a 
piece of property he had just rented when 
he suddenly slumped over and died. His 
(Continued on next page) 


FILM... 

TRAILERS 

(SOUND OR SILENT) 

That Make Your Screen Your Best 
Advertising Medium! 

• ATTENTION COMPELLING EFFECTS 

• QUICK — SURE SERVICE 

MOTION PICTURE SERVICE CO. 

G. Iv. KAKSKI, M{rr. 

125 Hyde St., San Francisco. Phone OUdway 9162 


42 


BOXOFFICE :: April 10, 1937. 


FILM TAX 


STOCKTON-FWC DEAL 

IS CONSUMMATED 

Los Angeles — Negotiations have been 
completed between Jean Wilhoit and Fox 
West Coast executives calling for the cir- 
cuit to take over the operation of the for- 
mer’s theatre at Stockton, on a 25-year 
lease. Final papers are expected to be 
signed this week. 

The new theatre will be ready for occu- 
pancy about September 1. The deal is un- 
derstood to have involved about $250,000. 


Hawaii Chain Profit 

San Francisco — Consolidated Amuse- 
ments Co., Ltd., operating 14 theatres and 
a film exchange in Hawaii, this week re- 
ported a net income for 1936 of $315,351, 
equal to $2.10 each on 150,000 shares of 
preferred stock. This compares with a net 
of $243,745 in 1935 and $220,500 for 1934. 
The company’s peak year was in 1930 when 
earnings were $405,462, equal to $2.70 a 
share. 


W. E. Calloway Wed 

Los Angeles — The wedding of W. E. 
Calloway, Warner Brothers exchange man- 
ager, to Mrs. Gladys Levi, widow of Newt 
Levi, Calloway’s predecessor, was per- 
formed Sunday, April 4, with L. J. McCar- 
thy acting as best man, and N. H. Brower 
giving the bride away. The pair are on a 
short honeymoon and will return to Los 
Angeles late this week. 


"Republicans" Visit 

Los Angeles — Grover Parsons, western 
sales manager, and Floyd St. John, Cali- 
fornia franchise holder for Republic, with 
headquarters in San Francisco, were in 
town this week, looking things over at the 
studio and holding several sales meetings 
anent plans for the summer selling season. 


New All-Star List 

Los Angeles — Distribution of Fanchon 
Royer product in the Los Angeles and San 
Francisco territories will be handled 
through the All Star Exchanges, as the 
result of deal between the producers and 
George Armand, All Star franchise holder. 


’’EARTH" IN DENVER APRIL 17 

Denver — “The Good Earth,’’ Metro’s film 
version of Pearl Buck’s novel, will open in 
Denver on April 17 for a week’s roadshow 
engagement at the Broadway Theatre. 
There will be two shows daily after the 
opening night. 


NEW SOUND AT PORTLAND 
Portland, Ore. — New RCA sound has 
been installed at the Bob White Theatre. 


MEASURE 



Ray Olmstead, left, and Howard W. 
Stuhhins, Monogram franchise hold- 
ers, pose with Miss Dud Forry, booker, 
in front of the new Monogram office 
m Los Angeles. 


SEATTLE 


(Continued from preceding page) 


son, Dick, is booker of short subjects for 
the Danz Sterling chain. 

C. B. Gustafson and his wife, Maxine, 
will be missing from Filmrow for about 
three weeks. The pair leaves for Chicago 
where they will visit with the folks of Gus. 
This will be Maxine’s first trip east. The 
Gustafson’s handle the books for most of 
the theatres and film exchanges in town, 
and the vacation will be in the nature of 
a rest after their working on everyone’s 
income tax statements. 

J. T. Sheffield is back at his desk. Sheff 
has been in Denver for the past nine 
months building a couple of exchanges, one 
for 20th Century-Fox. and the other noiv 
occupied by Sheffield- Republic and Grand 
National. 

Speaking of buildings, the new Metro 
exchange here is near completion and will 
be ready for occupancy about April 15. 

Elmer Sedin. auditor from the home of- 
fice of RKO. is doing his stuff around the 
northwest visiting the Seattle and Port- 
land offices. 

L. J. McGinley is off the sick list and 
back at his desk . . . Tom and Jerry Shear- 
er, back to Portland . . . Junior Mercy, 
hosting at the film club . . . Art Huot, film 
salesman, has resigned from United Art- 
ists in Denver and is back in Seattle . . . 
Roy Peacock, Herndon Edmonds and Pete 
Higgins, making a special tour to Port 
Angeles . . . Ned Clarke, traveling auditor 
for RKO, writing from Holland . . . A1 and 
Evelyn Oxtoby spent Easter in Yakima as 
guests of Senior Mercy . . . Andy Hervey 
of the M-G-M publicity staff, in town. 


IS KILLED 

Proposed Bill Sought Levy 
of 1-16 Cent on Each 
Foot of Film 

San Francisco — An annual tax burden 
of many thousands of dollars was saved 
the industry by the action Thursday of the 
Sacramento revenue committee of the state 
assembly in killing the Turner film tax 
bill. 

A unanimous vote was registered against 
the proposal to tax all of the film manu- 
factured in or imported into the state 
one-sixteenth of a cent per foot. 

Other assembly bills affecting the indus- 
try now are under consideration by various 
committees, but the general feeling is that 
the legislature will be sympathetic to the 
problems of the industry. 


HORSES, DOGS WIN IN 
COLORADO HOUSE 

Denver — The Colorado state house of 
representatives by a vote of 33 to 30 
passed favorably on the third and final 
reading of the bill legalizing pari-mutuel 
betting on horse and dog races. Propo- 
nents of the bill succeeded in the last 
minute in mustering the votes necessary 
for passage. 

The emergency clause, which would 
have made the bill a law immediately if 
it passes the senate and is signed by the 
governor, was defeated. It is felt that 
the bill itself will meet with defeat in the 
state senate. 


Radio-Theatres Deal 

Los Angeles — The Paramount and Or- 
pheum theatres, here, have made a deal 
with radio station KNX for a swap of 
advertising plugs. The station furnishes 
the Paramount United Press news dis- 
patches to be read from the stage in return 
for daily air flashes on the current pro- 
gram. The deal with the Orpheum is on 
the basis of swapping screen space for air 
plugs on the Major Bowes units, which are 
featured at the theatre. 


Denver Competition 

Denver — Arnold Gurtler has left Denver 
for New York to secure players and plays 
for the 1937 season of his Elitch Gardens 
stock theatre here. This means that be- 
ginning June 12, which is the date sched- 
uled for the theatre’s opening, local mo- 
tion picture houses can expect strong com- 
petition, if one judges by record attend- 
ances of past years. 


Doing "Havana" 

Hollywood — Paramount has “Havana,” 
an original story, on the shooting sched- 
ule with Dorothy Lamour and Leif Erik- 
son in the featured spots. No director has 
been assigned. 


BOXOFFICE :: April 10, 1937. 


43 


ILOS AIWCr.lEIILIES 


Cooperation of Schools 
Can Be Made Profitable 


By GERTRUDE PEARSON 

New Haven, Conn. — Cooperation with 
the school, which has greater possibilities 
than most theatre men realize, can be an 
effective tool in selling pictures with liter- 
ary, historic, or scientific backgrounds, such 
as the coming “Captains Courageous,” the 
recent “Romeo and Juliet” roadshow, the 
still current “Maid of Salem,” and many 
others. 

The unusual success of the Shakespear- 
ean film in Connecticut especially demon- 
strates what can be done along these lines. 
Through an intelligent discussion with 
principals of the merits of the picture, the 
manager was permitted to address numer- 
ous groups of teachers and students on all 
aspects of the picture and to exhibit re- 
search stills. As a result, the school bul- 
letins publicized the picture widely. Chil- 
dren not only bought a substantial num- 
ber of blocks of tickets for their own use, 
but took additional tickets to sell at home, 
and largely accounted for the excellent 
grosses. 

“Maytime” Gets Glee Club Tieup 

Admission in groups was also effected in 
many first run spots for “Maid of Salem,” 
by the managements’ distribution of study 
guides in the schools, exhibits of stills, 
and offers of special price inducements the 
early part of the week to groups of ten 
or more students. A school tieup on the 
current “Maytime” is being worked from 
the glee club angle. Since features as suit- 
able for such tieups and as noteworthy in 
quality of production are not common, 
however, it would certainly be useful to 
exhibitors to know when school cooperation 
can be expected. 

Previews for Student-Teacher Groups 

In Bridgeport, where a program of pic- 
ture appreciation, undertaken a few years 
ago under one of the foundations, is con- 
sidered a part of the regular English 
course, Worcester Warren, superintendent, 
and other educators have drawn up an 
“informal understanding of conditions for 
cooperation between public schools and 
picture house managers for the promotion 
of high type pictures.” Although not form- 
ulated, views of other school heads, proba- 
bly fit in with these. The Bridgeport “un- 
derstanding” reads: 

1. The management will take the initia- 
tive of asking the superintendent for his ap- 
proval of the picture. 

2. The main feature will be approved if 
it has the approval of such organizations as 
the National Council of English Teachers. If 
it does not and seems worthy to the manager, 
the superintendent will request a committee 
possibly composed of an elementary teacher, 
a high school English teacher, and a parent 
from the City Council of PTA, and any others 
it seems advisable, to attend a preview of the 
picture. With their approval the superinten- 


dent will give the same consideration as if 
approved by a national organization. 

So far, so good. The preview for cer- 
tain teacher and student-leader groups has 
been used by some managers to fairly 
good advantage, though the outstanding 
productions, which have the approval of 
the National Council are those which the 
schools are most ready to publicize and 
secure patronage for. But the rub comes 
in booking the co-feature: 

3. The superintendent will insist that the 
accompanying picture be fit for children to 
see. He will accept the assurance of the 
manager of the theatre on this until he finds 
this assurance unreliable, at which time he 
will either refuse to cooperate with the man- 
ager further or insist on a preview of every 
accompanying picture, no matter how worthy 
the main feature. 

Special Shows on School Holidays 

Here it would seem that much more 
could be done with special shows on week- 
ends and other days when children at- 
tend in large numbers. For in spite of the 
growth of film study in the schools, and 
the cry for more suitable programs, there 
is hardly a theatre which is cooperating 
in this respect. In fact, during a recent 
school vacation of a week, not a single 
New Haven house had either a feature or 
co-feature suitable for children. 

There is no doubt but that parents and 
teachers are becoming increasingly cog- 
nizant of the force which better films can 
be, and which are those better films. If, 
as is undeniable, there are still not enough 
topnotchers, there is still room for much 
better booking and special planning with 
an eye to valuable school cooperation. 


NEARLY TENTH TRADE 
INCOME INTO ADV. 

New York — “Out of an estimated box- 
office gross in the United States of be- 
tween $720,000,000 to $1,000,000,000 an- 
nually. about $70,000,000 is spent for ad- 
vertising,” said Gordon S. White, advertis- 
ing and publicity director of Educational 
Films, in a talk on the scope of motion 
picture advertising at the Hunter College 
motion picture course here Tuesday. 

Of this $70,000,000, according to White, 
“newspapers and magazine advertising uses 
up $58,000,000, bill posting costs $7,500,000, 
accessories cost $4,500,000.” 

“Based on reliable estimates, the $58,- 
000,000 spent by the film industry on news- 
paper and magazine advertising compares 
with $33,000,000 spent by the automotive 
industry, $31,000,000 spent by the tobacco 
industry, and $25,000,000 spent by the toilet 
goods industry,” White said. 


gERT PIROSH has been assigned to fill 

the post in the Fox West Coast booking 
department, left vacant when Dave Boyd 
was promoted to manage the Cabrillo 
Theatre, San Pedro. 

Bill Heineman’s western division offices 
made a clean sweep in the recent Universal 
Sales Drive, winning all four of the top 
awards. The Salt Lake office finished first, 
receiving four week’s extra pay. San Fran- 
cisco placed second, copping three week’s 
pay. Los Angeles drew third place and a 
hojius of two week’s pay, while Denver won 
fourth place and one extra week’s pay. 
Because of the record made hy his dis- 
trict, Heineman was awarded four week’s 
extra money. 

The next Filmrow dance has been set for 
May 22 at the Los Angeles Elk’s Club, an- 
nounces Guy Gunderson, chairman of the 
entertainment committee. The affairs will 
be open to all Filmites and their friends. 

Joe Berg, who recently sold his Metro 
Theatre, San Diego, has moved with his 
family to San Francisco to open a theatre. 
Berg’s daughter, Mina, is the leading 
soprano with the Sa7i Francisco Civic 
Opera. 

The name of the Moon Theatre, here, 
has been changed to the Gaiety, by Man- 
agers Popkin and Ringer. 

Local first runs for two Grand National 
pictures have been set by Manager Hi Pes- 
kay. "Romance aiid Riches,’’ starring Cary 
Grant, opened at the Orpheum, April 7. 
On the same date, "White Legion” opened 
at the Los Angeles. 

Clayton Lynch, Metro manager, is back 
from his vacation, during which he visited 
Palm Springs and San Francisco. 

The 20th Century-Fox inspection room 
is being equipped this iveek with five new 
Bell-Howell inspection machines. The in- 
stallation will cost around $2,000. 

H. J. Swan’s Roosevelt Theatre, a 15- 
center, has been closed. 

In order to be present at the celebration 
of their parents’ 60th wedding anniversary 
at Blackioell, Okla., Vertise Banner and 
Lena Barnider, have been granted two 
weeks leave of absence from Universal. 

Phil Dunas, central division sales man- 
ager for Columbia, has returned to his 
headquarters in Chicago, after spending 
several days here. 

Norman Alley has been named to succeed 
Mervin Freeman as head of the western 
division of Universal’s newsreel depart- 
ment, upon the failure of the latter’s con- 
tract to be renewed. Alley was formerly in 
Universal’s New York newsreel office. 

Emil Umann’s Regina Theatre, subse- 
quent run house on Wilshire Blvd., has 
been scheduled to open April 21. Regina 
will be the second of the five new subse- 
quent run houses to be opened here this 


44 


BOXOFTICE :: April 10, 1937. 


FWC Will Discontinue 
All Forms of Giveawaijs 


spring, remaining three still being under 
construction. 

Two Grand National features have been 
hooked for a double bill at the RKO-Hill- 
street and Hollywood Pantages Theatres, 
starting April 21. Douglas MacLean’s “ 231/2 
Hours Leave” will have top billing with 
B. F. Zeidman’s ‘‘Girl Loves Boy” sharing 
the bill. 

Ronald Vincent has changed the names 
of his two theatres at Laguna Beach, the 
Lynn being redubbed the Laguna and the 
New Lynn being called the Southcoast. 

A new theatre is being built at Arvin, 
Cal., by Dick Lemmuchi, Bakersfield ex- 
hibitor. As yet unnamed, the new house 
will have between 250 and 300 seats and 
will be decorated by Nate Smythe. 

Three of Republic’s current releases were 
screened this week at RKO’s projection 
room. They were “Jim Hanvey, Detective,” 
“Navy Blues” and “Git Along Little 
Dogie.” 

Warner Division Manager Jack Brower 
is off on a two week tour of his exchange 
centers. The first stop was in Salt Lake 
City. 

Among the visitors; Vincent Russo, Ca- 
sino, San Diego; Jack Nelson, Fox Nile, 
East Bakersfield; Mr. and Mrs. Charles 
Gaertner, Simi Valley, Moor Park, and 
Earle Strebe, Plaza, Palm Springs; A1 
Woods, Chino Theatre, Chino; Jake Dor- 
ner. Globe Theatre, San Pedro; Monte 
Friend, Montrose Theatre, Montrose; and 
Glen Harper, Corona Theatre, Corona. 

Bob Lippert of Royalty Films, is on a 
business trip to Detroit, Mich. He expects 
to return in several weeks. 

“Night Key,” Universal’s latest Boris 
Karloff starrer, was screened in the pro- 
jection booth at the exchange, this week. 

Jack Berman. Filmrow’s only political 
tycoon, won a nomination for councilman 
from the ninth district in the local pri- 
maries, running the incumbent officer a 
close race for top honors. 

Here to make his home and build or 
buy a theatre, is F. Casey, former exhibit- 
tor from Sebastopal and Chico, in northern 
California. 

Filmrow’s oldest employe, from the 
standpoint of service, Betsy Bogard, is tak- 
ing a few days off frome her duties at 
Warner’s booking desk to recover from a 
nervous ailment. 

Word was received at the Universal ex- 
change that Ollie Wog, salesman, had been 
in an automobile accident near Tempe, 
Ariz., and although not injured, would be 
delayed for several days while repairs were 
made on his car. 

Ray Peterson, operator of the Fair Oaks 
theatre, Pasadena, returned recently from 
a four week tour of New Mexico and Ari- 
zona. The exhibitor, with his family, vis- 
ited many of the vacation spots at Taos, 
Santa Fe, Phoenix and Albuquerque. 

Ben Fish, United Artists’ western division 
(Continued on next page) 


UNIVERSAL EXTENDS 
SALES DRIVE A MONTH 

New York — On the basis of a thorough 
reorganization of its studios during the 
first year of activity under the new regime 
ending April 5, Universal Pictures will ex- 
tend the previously announced Grainger 
Month, which is being celebrated during 
April, to include another month of cele- 
bration during May. 

J. Cheever Cowdin, chairman of the 
board, returned to the home office 
Wednesday after a flying trip to the 
studios to witness filming of five new 
productions. 

Support for Good 
Art Films Exists 

New York — There is a motion picture 
public which is “neither herd nor clique,” 
observes the New York Times editorially in 
supporting the view that there is a place 
in films for “good art.” 

“The next time a movie producer rises 
to point out that the public gets only the 
kind of pictures it wants he can be con- 
fronted with Will H. Hays,” the Times ob- 
serves. “In his annual report our movie 
czar asserts that the public wants good 
pictures. ‘Films based on the great works 
of drama and literature no longer are made 
in the resigned expectation that they must 
fall at the boxoffice.’ ” As for the low in- 
telligence of the movie audience compared 
with the theatre audience, Mr. Hays finds 
it is only alleged. 

“It should be noted that Mr. Hays speaks 
of films based on great works of drama 
and literature. In other words, it must 
be good art, but also widely accepted art. 
This is a point overlooked by producers 
who seem to think it must be a choice 
between the commercial product and the 
arty. There is a public which is neither 
herd nor clique.” 


Emil Pathe Dead 

Paris — Emil Pathe, pioneer motion pic- 
ture producer, died Monday at Pau. With 
his brother, Charles, he originated the 
firm of Pathe Freres, famous in the his- 
tory of the film industry. The company 
opened a Jersey City studio in 1908. In 
later years the firm became, in the United 
States, Pathe Exchange and Pathe Film 
Corp. At the time of his death Pathe was 
president of the Pathe-Marconi Co. of 
Paris, which manufactures radio instru- 
ments. 


Los Angeles — What is believed by south- 
ern California exhibitors to be the death 
knell for all forms of theatre giveaways 
has been sounded here, with the announce- 
ment that Fox West Coast will discontinue 
its cash and merchandise lures at all the- 
atres within the next two weeks. 

The sudden decision to stop using the 
boxoffice builders was, according to cir- 
cuit spokesmen, in no way a result of re- 
cent attempts of Long Beach police to out- 
law the lures in that city, but is a matter 
of policy reached after an extensive survey 
of the circuit’s operations. 

Among First Bank Nighters 

FWC theatres were among the first users 
of Bank Night and subsequent games when 
they were introduced here several years 
ago. Since then they have fostered several 
new stunts in this area, among them Ten- 
O-Win and car giveaways. 

There had been several attempts, led by 
prominent independent exhibitors, to get 
FWC to drop the coin games, hoping that 
such a move would result in a general 
decline in their use. The circuit, how- 
ever, was adamant in its stand not to drop 
the games until now. 

It is the belief of observant showmen 
that nearly all the independents will fall 
in line with the Fox move and drop the 
coin games and merchandise lures entirely. 


MUSIC GROUP NAMES 
NEW EXECUTIVE BODY 

New York — The board of directors of 
the American Society of Composers, Au- 
thors and Publishers on Tuesday voted to 
reorganize its executive personnel by set- 
ting up an administrative committee, with 
E. C. Mills as chairman. Mills for a num- 
ber of years has been general manager of 
Ascap. 

In addition to Mills, the new committee 
consists of John G. Paine, formerly chair- 
man of the board of the Music Publishers’ 
Protective Ass’n, who has resigned to suc- 
ceed Mills as general manager of Ascap, 
Gene Buck, Ascap president; Walter Fisch- 
er, Irving Caeser and Louis Bernstein. 

Harry Fox, manager of electrical tran- 
scriptions for MPPA for the past five years, 
assumes Paine’s former post as board 
chairman. 


EL REY MARQUEE BURNS 
Sacramento, Cal. — Fire of unknown or- 
igin broke out at the El Rey Theatre here 
recently seriously damaging the marquee 
before the blaze was extinguished. The 
house is a 1600-seater operated by Allen 
Lee, well-known local theatre man. 


BOXOFFICE :: April 10, 1937, 


45 


ID) IE M V IE R 

pRED EISLE, manager of the Gothic The- 
atre, has gone to California for a vaca- 
tion. 

Denver has lost one of its best cashiers. 
Madra Huskie of the Jewel Theatre has 
moved to California Theatre and we pre- 
dict it won’t be long before she is in a box- 
office there. She certainly dresses it up. 
and knows her business as ivell. 

George Paper, who has been on sick 
leave for a year, has been put to work as 
city manager at Longmont, replacing Mark 
Berkheimer, who was moved into Denver 
by Fox. 

The managers of the Huffman and Fox 
houses in Denver were guests of Rick Rick- 
etson and Harry Huffman at a dinner at 
the Denver Athletic Club. The dinner ivas 
in the nature of a celebration of the taking 
over of the Huffman houses by Fox. Rick- 
etson, division manager: Huffman, city 
manager, and every manager of a house 
in the city, all made brief talks. 

Ed Maple, producer and roadshower of 
sex films, as well as part owner of two 
Denver theatres, was in Denver and made 
arrangements for the showing of “Ecstasy” 
at the Tivoli. 

An instance of fast selling and booking 
was seen ivhen George Kerer of Capital 
Film received a print of "Spain in Revolt" 
’Wednesday, screeiied it Thursday, aiid on 
Friday started it in the Denver, first run. 

Burglars entered the Mission Theatre 
via a coal chute and took $24 from the 
boxoffice. 

Walter Tanner, formerly in the theatre 
business here, is noiv on the road selling 
subscriptions for News-Week. 

J. B. Melton, owner of the Victory, Cen- 
ter and Colorado theatres, has returned to 
Florida to spend some time on his planta- 
tion. He spent about six weeks in Denver. 

Robert Garland. Fox theatre booker, 
loent to Chicago to attend the funeral of 
his mother, who was killed in an auto ac- 
cident. 

The Plaza Theatre, taken over recently 
by Dave Cockrill, has boosted its top eve- 
ning price from a dime to 15 cents. 

Roland Lutz, manager of the Denver 
Poster exchange, has returned from a bus- 
iness trip to New York. 

Employes at the Universal exchange are 
having a grand time spending the extra 
week’s salary won in the recent Universal 
sales contest. 

The Harry McDonalds of Torrington, 
Wyo.. who operate theatres in that state, 
have moved to Denver. The Mrs. will do 
the booking and Harry will look after the 
theatres. 

Berlin Tanner is the new manager of the 
Rex at Brighton, having been advanced 
from assistant by Dave Davis, general 
manager of the Atlas theatres. Tanner 
succeeds DeForest Swanson, who resigned. 


CONDOR BUYS RIGHTS 
TO "NINE OLD MEN" 

New York — Film rights to “Nine Old 
Men.” the much-discussed novel about 
the U. S. supreme court by Drew Pearson 
and Robert Allen, has been bought by 
Condor Pictures for immediate production. 
Harry J. Rothman, executive member of 
the Condor board, signed the agreement 
for the rights with David Garrison Ber- 
ger, New York attorney, who held the 
option to the picture rights. Berger will 
be associate producer on the picture. 

Amedee J. Van Beuren, chairman of the 
board of Condor Pictures, said the new 
company would make “Nine Old Men” in 
such fashion as to “present the supreme 
court question to the American people in 
a fair, impartial manner.” A script is in 
the Hays office for approval. 

U. S. Film Outlets 
Shifting Abroad 

New York — A dispatch to the New York 
Times reveals the fact that the small Ger- 
man-speaking countries outside the Reich 
are becoming a more important outlet for 
good American films than the 65,000,000 
Germans within Germany’s borders. 

American distributors here have discov- 
ered that the censor shows a conscious and 
obvious preference for American films that 
are second-rate and unlikely to appeal to 
the public, declares the Times. It is assert- 
ed that when a group of American films 
is sent up to the censor the worst of the lot 
from the standpoint of their appeal to the 
public will be released and the remainder 
rejected. 

The Times reports an announcement 
from the Fox Film Corp. that it is syn- 
chronizing “Girls’ Dormitory” into Ger- 
man at the studios in Rome and other 
American concerns are expected to do like- 
wise with their product. 


Ask Film Tax 

Canberra, Australia — With a favorable 
eye focused on the mother country, the 
New South Wales government has warned 
distributors of American films they must 
honor the provisions of the film quota act 
requiring a quota of British films. While, 
at present, American master prints are 
sent into the Australian market duty-free, 
Australian producers contend that each 
copy should pay the country’s excise film 
tax on the prints of 8 pence per foot, which 
American companies maintain would be 
prohibitive. The recent American threat 
to quit the Australian market if an ex- 
orbitant tariff is levied on American prints 
is not taken seriously in official circles. 


UNIVERSAL SIGNS BURKE. KOHNER 

Hollywood — Universal signed Marcella 
Burke and Frederick Kohner to adapt their 
original .story, “Mad About Music,” which 
Joseph Pasternak will produce. 



gD ATKINS, operator of the Lyric Thea- 
tre in Marysville, was in town recently 
with plans for a new house in the same 
city. 

Los Angeles contributed several visitors 
recently, among them being George 
Montgomery , of All-Star Features Distrib- 
utors, who was seen in deep conversation 
with our oivn Armand Cohn. Also L. S. 
Sonney, up from the south to visit the 
local offices of his Independent Roadshoivs. 

It’s a boy at the Barney Greenberg’s, 
with congratulations being received. 

Phil Zenovitch, manager of Levin’s 
Roosevelt Theatre, is workmg up some new 
advertising ideas for the ace neighborhood 
house. 

M. L. Markowitz is using independent 
first runs to good effect at his Market 
Street Marion Davies Theatre. 


THREE-WAY HORN IS 
NEW SOUND DEVICE 

Hollyw^ood — To analyze songs in play- 
backs, and to aid in recording with proper 
balance before the flim is released. Douglas 
Shearer, Metro sound engineer, has devised 
a new three-way horn. The device strength- 
ens the previously-designed two-way horn 
by a third of high frequency. 

The apparatus was first used on play- 
backs from “The Firefly.” 


LOS ANGELES 


• Continued from preceding page) 

manager, made his first appearance on the 
Row recently since he underwent a major 
operation at the Cedars of Lebanon Hos- 
pital six weeks ago. He looked as good as 
ever and said that he’s all ready to gt in 
and make up for lost time in the Schaefer 
Sales Drive, which is now about half over. 

Work will be started May 1, at Exeter, 
on a new theatre, to be operated by C. E. 
Pease. The theatre, a 150-seater, is sche- 
duled to be ready by August 1. Exeter is 
north of Porterville. 

Work is being rushed on Glen Harper’s 
new theatre at Fontana so that the spot 
will be ready to open June 1. New RCA 
sound equipment and a modern refrigera- 
tion plant will be features of the house. 
Harper also operates at Corona. 

Harry Fields, veteran distributor, has 
deserted the fihn field for radio ayid has 
authored a radio skit titled "Harlem Night 
Court" tvhich ivill be released over the NBC 
soon, starring Clarence Muse and sponsored 
by Sayika Coffee. 

The Columbia Theatre, San Bernardino, 
has been taken over by the Feldstein-Diet- 
rich circuit and will be remodeled and 
opened in about a month. The house will 
operate on a subsequent run policy with 
one Spanish bill a week. The Columbia 
has been dark for about six months. 


46 


BOXOFFICE :: April 10, 1937. 



COVERING MASSACHUSETTS, RHODE ISLAND, CONNECTICUT, VERMONT, NEW HAMPSHIRE AND MAINE 



EXCHMGE HEADS, WORKERS CONFER 


Mijers Expounds 
Allied's Triumph 

Boston — Abram F. Myers, general coun- 
sel for Allied, declared in an article written 
especially for the monthly bulletin of the 
Independent Exhibitors, Inc., that, “much 
of the seemingly unproductive activity of 
Allied during the past several years has 
been the publicizing of the monopolistic 
practices of the Big Eight and the cultiva- 
tion of public good will.” 

“When on March 16 Governor Langer 
of North Dakota approved the Allied Thea- 
tre Divorcement Bill thereby making it a 
law, he, in effect, wrote a cloud on the 
title of every theatre and every share of 
theatre stock owned by major producers 
and distributors — the Big Eight,” Myers 
stated. 

“Symbol of Determination” 

“While the law is limited in its operation 
to North Dakota, it stands as a symbol of 
the determination of independent exhibi- 
tors to cast off the shackles of the motion 
picture trust and as a warning to bankers 
and investors who may be called upon to 
finance future incursions by the Big Eight 
into the field of exhibition.” 

Myers says, further on: “To the timid 
and unimaginative the legislative policy of 
Allied has seemed visionary and incapable 
of accomplishment. One of the most im- 
portant results of the outcome in North 
Dakota is the rekindling of hope in exhibi- 
tor ranks.” 


Report Before MPTO 

New Haven — Arthur Lockwood of Mid- 
dletown and Harold Tabackman of West 
Haven reported on the recent MPTOA con- 
vention at a regular Connecticut MPTO 
meeting at the Hofbrau Haus Tuesday. 
The bills to be heard in Hartford and the 
labor situation also were discussed. 


Seek Earlier Sunday 
Opening Hour 

Hartford, Conn. — Theatre owners 
made a second attempt to secure a 
2:00 o’clock Sunday opejiing instead 
of the 5:00, presenting 40,000 votes 
secured in lobbies and 1,000 addi- 
tional votes of business men in the 
city. The matter was previously tab- 
led by the ordinance committee of 
the commoji council, but theatremen 
ask that it be reopened and acted on. 

Exchange Union's 
Membership Grows 

New Haven — The newly-organized union 
of film exchange employes held its sec- 
ond meeting since granting of its charter, 
at the Hotel Garde Friday evening. About 
20 attended and membership of the unit 
was increased. 

John F. Gatelee, international organizer 
for the International Alliance; Frank Fen- 
ton, New England AFL organizer, and a 
representative of the teachers’ union spoke. 
A final meeting before presentation of de- 
mands was scheduled for Friday evening. 


New Tax Commission 

Boston — A special commission on tax- 
ation and public expenditures has been 
created by the legislature upon request of 
Governor Charles Hurley. Republican Sen- 
ate Leader Joseph Cotton is chairman. 
Other members are Patrick J. Welch, 
Thomas Buckley, Norman MacDonald, 
Christian Herter and Arthur Burgess. The 
commission has been appointed to study 
the problems of taxation and the relative 
cost of government. Admission taxes and 
other levies affecting theatres, killed at 
the present session, will no doubt be con- 
sidered. A similar commission last year 
became involved in partisan disputes and 
accomplished little. 


Scheduled Discussions Are 
Concerned With Hour, 
Wage Demands 

Boston — Several conferences between 
exchange heads and representatives of the 
Boston Film Exchange Workers Union were 
to have been held this week. The scheduled 
discussions concerned the proposed stand- 
ard wage agreement and uniform working 
week that the newly organized American 
Federation of Labor affiliate is trying to 
have the Hub distributors adopt. 

Seek 5 1/2 -Day Week 

It is generally understood that the guild 
of shipping and inspection department em- 
ployes is seeking a five-and-one-half-day 
week. Wage demands are in a more un- 
certain form, with various union members 
in apparent doubt as to what wage scale 
will be asked. It was stated by one source 
that the union would demand $55 per week 
for head shippers, $40 for shippers, $35.00 
for head inspectresses, and $27.50 for in- 
spectresses. 

Whatever the initial requests may be, it 
is conceded that they will be but a com- 
mon meeting point on which distributor 
and union representatives can base amic- 
able considerations. The new union, ac- 
cording to one spokesman, has no arbitrary 
demands to make. Nor, according to the 
same leader, will independent exchanges 
be compelled to list at least one shipper 
and one inspectress as the head of that 
particular department with a resulting 
wage increase. 

Exchange Managers Notified 
Major and independent exchange man- 
agers received notifications by registered 
mail last week that a union committee had 
been chosen to submit a working agree- 
ment to Boston distributors. The letters, 
which were written on AFL stationery, re- 
quested that an early date be set for a joint 
conference. The letters, signed by Ann 
Earley of Paramount, recently elected re- 
cording secretary of the few weeks old 
union, were generally similar. One read: 
“At a meeting of the Boston Film Ex- 
change Workers Union, Local 20450, 
American Federation of Labor, a Com- 
mittee was appointed to submit to the 
(Continued on page 52) 


NEW ENGLAND EDITION Is One of the Seven Sectional BRAD ANGIER, New England Editor, 14 Piedmont St., 

Editions in Which BOXOFFICE Is Published Weekly. The uMiglf Boston, Mass., Phone: Liberty 9305. GERTRUDE PEAR- 
Other Six Editions Are: MIDEAST, CENTRAL, MIDWEST, SON, Suite 915, 42 Church St., New Haven, Conn. C. A. 

WESTERN, SOUTHERN, EASTERN. ROSSKAM, 106 Miller Ave., Providence, R. I. 





Babies Bring Business Boom 
to the New England Territorg 


Popular Stunt Begun Some 
Time Ago by M. & P. 
Theatre Corp. 

Boston — Baby contests, which were in 
the familiar three-cornered fixings when 
the industry itself was in its infancy, have 
been rigged out in new garb by the progres- 
sive M. & P. Theatres Corp. and trans- 
formed into exploitation giants. 

Contest Draws Million Votes 

A baby popularity contest at a New Lon- 
don location assumed the proportions of a 
national election, drawing over one million 
votes before even the preliminaries were 
over. A newspaper advertising manager, 
tied in with one episode of recent enact- 
ments of the circuit’s patronage coaxer, is 
enthusiastically preparing to present the 
scheme to the forthcoming New England 
Alliance confab of fourth-estaters here. 
Baby is grown up but really, my deah, he 
doesn’t look a day older. 

Here is what a hard-boiled newspaper- 
man had to say as recently as last March 
31 about a baby contest put on by Barney 
Dobrans, manager of the Crown in New 
London, Conn. He is C. J. O’Connor of 
The Day, three-center with a sworn circu- 
lation of 14,100 each evening, regarded as 
one of the most conservative sheets in New 
England. 

A “Best Promotion” 

“Present indications point to one of the 
best promotions we have ever been in,” 
O’Connor wrote to M. & P. “We approached 
this promotion with some misgivings, we 
admit, but beginning with the record regis- 
tration of 240 babies, coming solely from 
your theatre promotion and our single ad- 
vertisement and few stories; right through 
the preliminary contest, which brought out 
the astounding vote of 1,281,260, the re- 
sults have been amazing. 

“While we undertook this contest for an 
advertising promotion, the human interest 
angle was so compelling that we felt it 
fully deserved the splendid support given 
it in our news columns, both in stories and 
pictures. The fact that our publisher 
thought enough of the contest from a news 
angle to publish over 200 babies pictures, 
occupying two full pages, is sufficient evi- 
dence of its merits from this angle. As 
for the advertising, we have 70 columns 
of ads, most of which we could not get 
through ordinary channels, or solicitation.” 

Up in Dover, New Hampshire, where Mel- 
vin Morrison staged a similar stunt at the 
Strand, Fred Foster of the Dover Democrat 
thought enough of the M. & P. promotion 
to pen, a few days ago; 

“I want to tell you that I think this kind 
of promotion work is good for everyone 
concerned. The merchants I have talked 
with say they like it very much, and I know 
(Continued on page 54) 


Jeon Rogers Visits 

Belmont, Mass. — Jean Rogers, Universal 
player, is visiting here, her home town. 
This is her first visit home since she left 
four years ago to enter films by way of a 
beauty contest held by Charles R. Rogers. 
She expects to spend a week or ten days 
in Belmont and Boston before returning. 


Boston "Horizon" Site 

Boston — Columbia Pictures has leased 
the Shubert for a roadshow engagement 
of Frank Capra’s “Lost Horizon,” starring 
Ronald Colman. Twice daily screenings are 
scheduled. The feature is scheduled to 
open Tuesday, April 13, to a swanky first- 
night audience. 


GOOD < BAD 
USED CHAIRS 

UPHOLSTERED AND VENEER 

JOE CIFRE, Ihc. 

44 WINCHESTER ST., 

BOSTON 

THEATRE ENGINEERING 

AND DEALERS IN 

STANDARD THEATRE EQUIPMENT 

SPECIALIZING IN REMODELING 

Serving the industry since its inception” 


48 


BOXOFTICE :: April 10. 1937. 


Allied Unit Launches 
Film Buqing Surveq 



pHIL BLOOMBERG, operator of theatres 

in Salem and Beverly, has returned from 
Florida where, among other things, he at- 
tended the MPTOA confab. 

A local film man is said to have copped 
approximately $8,500 on the horses one 
afternoon last week. 

Walter Murphy has returnd to his duties 
at Loew’s State after being with the road- 
show engagement of “The Good Earth” 
during the first part of its stay at the 
Colonial. 

A new theatre is reportedly planned for 
Buzzards Bay. 

Mitzi Green has been appearing at the 
Shubert. 

Martin J. Mullin and Sam Pinanski, M. 
& P. partners, were in Maine last week, 
having headed due north after having re- 
turned from due south. 

Benny Green, concessionaire at the Met- 
ropolitan, opened the Eastern Lunch Room 
last Monday at the new local bus terminal. 

Charles Basson, formerly manager of the 
Oriental for M. & P., has gone with the 
concern’s equipment house. The Standard 
Theatre Supply Co. 

Lady Lethem, wife of Sir Gordon Leth- 
em, governor of the Leeward Islands, told 
the Boston press last week that the inhab- 
itants of the Seychelles Islands are the 
original sitdowners. “They raise cocoanuts, 
you know. You plant the cocoanuts and 
then sit down. The trees grow, and the 
nuts drop off at your feet.” 

Mrs. Osa Johnson will he in Boston April 
9, 10, and 11 with her latest picture, “Jun- 
gle Depths of Borneo,” which will play the 
Repertory. 

Bert McKenzie indicates that the road- 
show booking of “The Good Earth” will 
close Sunday, April 11, at the Colonial. 
A Gilbert and Sullivan show has been 
booked into the legitimate spot for the 
next day. 

Ann Marsters, pretty Hearst motion pic- 
ture editor who recently returned from the 
coast where she played bits in pictures and 
wrote about them, may head toward the 
Pacific again on a similar Paramount tieup. 

Joe Estes, nationally known publicist, 
has been named promotional sales manager 
of the Filmack Trailer Co., according to 
Irving Mack, Filmack prexy. 

Dave Grover, RKO booker and Cinema 
Club officer, has been laid up for several 
weeks with a sprained back. 

James Boylan, operator of the Grand in 
Taunton, is seriously ill. 

Edward Comi, owner and manager of 
the Theatre Service and Supply Co. and 
inventor of the Simplex Rear Shutter, is 
back at his 112 Arlington Street headquar- 
ters following a trip into Vermont. 

The Cinema Club has scheduled its next 
meeting for April 21 at the Soldiers and 
(Continued on page 51) 


THIRTY-SEVEN FILMS 

GET CENSOR OKAY 

Boston — Thirty-seven motion pictures 
were approved in their entirety, and not a 
solitary elimination was ordered, in the 
latest list of approved films to be issued 
by the Department of Public Safety. “Too 
Many Wives,” “Top of the Town” and 
“Lost Horizon” were among the features to 
be passed. 

On an accompanying list of vaudeville 
acts, three were banned for Sunday show- 
ings, two were modified and four were ap- 
proved in their original form. 


Plans New "Drive-In" 

Boston — E. M. Loew, head of New Eng- 
land’s largest independent theatre circuit, 
is planning an open air theatre for au- 
tomobilist patronage in Lynn. City au- 
thorities were prepared last week to lease 
Loew some 160,000 square feet of land for 
a $4,000 yearly rental, Loew being accord- 
ed the right to renew the lease or to pur- 
chase the property. Details of a proposed 
$40,000 construction, parking 300 cars, are 
being considered. 


OPERA SUCCEEDS IN NEW HAVEN 
New Haven — The Gilbert & Sullivan en- 
gagement at the Shubert, presenting the 
D’Oyly Carte Opera Co., was a success. 


New Haven — A survey to gather infor- 
mation on film buying from members of 
Allied’s eastern unit was unanimously au- 
thorized by the delegates to the Allied 
regional conference Monday at Hotel 
Garde, and a committee appointed there- 
for. Information obtained will be consid- 
ered at the national Allied convention in 
Milwaukee. 

The committee appointed is headed by 
Jack Unger of New Jersey and consists also 
of Irving Dollinger of New Jersey, Jack 
Whittle and Sam Soltz of Maryland, Ar- 
thur Howard and Frank Lydon of Massa- 
chusetts, Charles Olive and Abe Lichtman 
of Washington, and Joseph A. Davis and 
Joseph Shulman of Connecticut. 

Other Discussion 

Other matters on the agenda for dis- 
cussion included the proposed industry in- 
vestigation, the Pettengill bill, divorcement 
of exhibition from production, and plans 
for the coming national Allied convention. 

Delegates to the conference were: Walter 
Littlefield, Frank Lydon, Arthur Howard, 
Massachusetts; Arthur Price, Jack Whittle, 
Maryland; Charles Olive, Washington; 
Sidney E. Samuelson, Jack Unger, Frank 
Henry, New Jersey; J. B. Fishman, Joseph 
F. Reed, Joseph A. Davis, Connecticut. 


RKO SUBSIDIARY LOSS 
Boston — Keith Memorial Theatre Corp. 
of Boston, a subsidiary of RKO, reports for 
the year ended December 31, 1936, a net 
loss of $83,033 after all charges, compared 
with a net 1935 loss of $108,100. 


Progressive exhibitors everywhere 
rely on 

GENERAL REGISTERS 

for cash control 

In New England, they rely on 
Capitol to supply and service them 


CAPITOL THEATRE SUPPLY COMPANY 


NEW ENGLAND ORGANIZATION FOR 
NEW ENGLAND EXHIBITORS 

28-30 PIEDMONT STREET • BOSTON. MASS. 



[ 


BOXOFFICE :: April 10, 1937. 


49 



New York ITOA Stand 
Hit Bq Allied Unit 


Boston— The New York ITOA's recent 
bulletin announcement that it would be the 
“spearhead of a new national association” 
has been attacked by the local Allied head- 
quarters as an instance of “colossal effron- 
tery.” 

“Congratulate Accomplishments” 

“We congratulate the New York organi- 
zation for whatever it may have accomp- 
lished for its own members in its own lim- 
ited locality,” said a spokesman for the 
local unit, “but when it attempts to aid 
producers and distributors by trying either 
to disrupt or weaken the only national or- 
ganization (Allied) that is really fighting 
for independent exhibitors’ rights and ex- 
istence, it is time to call a spade a spade.” 
The statement charged that the ITOA ac- 
tion bordered on “independent treason” 
and advised every New England exhibitor 
to disregard any “ITOA publications” look- 
ing toward the formation of any new na- 
tional organization. 

The Allied outburst is directed mainly 
at a recent bulletin of the ITOA which, 
according to the Independent Exhibitors, 
Inc., “endorses the Neely-Pettengill bill 
and casually mentions the nation-wide 
support accorded it. It neglects to credit 
Allied and the Motion Picture Research 
Council for all the work done on this legis- 
lation, it neglects to mention that no mem- 
ber or representative of ITOA appeared in 
Washington during the protracted senate 
and house hearings, and it neglects to men- 
tion that one of the staunchest opponents 
of the bill on the house committee last 
year (Congressman Peyser) came from 
New York City.” 

“Allied Brainchild” 

“The bulletin,” according to the local 
Allied affiliate, “also praises North Da- 
kota for its work on Allied’s bill for keep- 
ing producers out of exhibition but it 
neglects to mention that it is Allied’s 
brainchild, that it has been financed by 
contributions from Allied exhibitors and 
that to the best of our knowledge the ITOA 
has not volunteered one red cent to the 
Allied-Steffes fund.” 


BRIDGEPORT 


QATHERINE PAPE, former chief of staff 
at the Globe, has been named assistant 
manager. When she was given the rating 
as assistant to Manager Samuel Bandamo 
she became the first woman to serve as 
assistant manager in a local theatre. 

Betty Healy has left the cashier’s office 
at the Cameo to go to work in the tax 
collector’s office. 

The second annual Easter egg hunt of 
the Loew-Poli Theatre was staged at 
Beardsley Park with nearly 1,000 children 
competing. Tickets to the theatre were the 
prizes. 

The Loew house boys are talking about 
a baseball team again. They didn’t have 
the time to organize last spring, but this 
year they’d like to find time enough to 
at least challejige the New Haven team. 

Day Tuttle and Richard Skinner have 
taken over the Country Playhouse at West- 
port. 

Chmaware has started at the Bostwick 
and silverware has made its appearance at 
the Parkway. At the West End feminine 
patrons can take their pick of any piece 
of glassware in stock. 


Pcrokas Building 

Thompsonville, Conn. — Peter Parokas 
has started excavation for the construc- 
tion of his 980-seat theatre. Chairs, com- 
plete booth equipment and screen con- 
tracts have been awarded National Thea- 
tre Supply, with William Hutchins in 
charge. The house will be ready August 15. 


Lou Falk Upped 

Meriden — Lou Falk, manager of the Poll 
for more than two years, has been pro- 
moted to a New York Loew house, not yet 
assigned. Joseph Samartano, of the Pitkin, 
Brooklyn, replaces Falk as the Meriden 
manager. 




DID THIS EVER HAPPEN 
TO YOU? 

fKIS is the story of Manager Harry Bot- 
wick of the Portland, Me., State Thea- 
tre and, as the saying goes, he is stuck 
with it. 

’Twas April Fool’s Day when a fiend in 
human form, his identity unknown, insert- 
ed an ad in the Evening Express. It said 
pigs were wanted at the State, that good 
grunters were desired. Pig owners were told 
by a harassed manager that he most em- 
phatically had no use for pigs. Altogether 
it made a fine story for the paper. 

Perhaps it was just a coincidence that 
on that day Bob Burns’ pig was hogging 
the “Waikiki Wedding” show at the State. 
SRO was reported that night. 


MAINE LAWMAKERS 

WANT SALES TAX 

Portland, Me. — The Republican-con- 
trolled senate and house at Augusta seem 
bent on passing a 2 per cent general sales 
tax as a means of raising $4,000,000 an- 
nually. 

According to the Gallup poll, sentiment 
in Maine is about 3 to 2 against such a 
measure. Rather than enact a number 
of nuisance taxes, the state government 
seems determined to accept a party com- 
mittee report and pass the tax law about 
April 15. 

In addition to providing for proposed 
appropriations for old age assistance, edu- 
cation equalization and other “new money” 
requirements, the committee said adoption 
of this and other recommendations by the 
legislature would enable the state to re- 
duce by 31/2 mills the present 71/4 general 
property tax. 


No Sunday Advance 

Boston — A bill to advance the opening 
time of motion picture theatres on Sunday 
two hours, to four o’clock in the afternoon, 
has been defeated by a 197 to 156 tally in 
the New Hampshire House of Representa- 
tives. It had previously been reported fa- 
vorable out of committee. 


Conn. Employment Up 

New Haven — Private placements made 
by the state and national employment of- 
fices of Connecticut continue to increase, 
according to the latest U. S. employment 
service reports. In Massachusetts a decline 
was noted for January. 



"Our Holy Father, Pope Pius XI, in His apostolic letter to the Bishop of Padua, on 
the occasion of the celebration of the Seventh Centenary of the death of St. Anthony, 
urged the faithful to study the life of this great disciple of St. Francis.' 


m Timeless — NOW BOOKING — Eternal 

I ^^IFE OF ST. ANTHONY OF PADUA"^ 

m The FIRST and ONLY Film EVER made of Life of ST. ANTHONY 

= Capitalize on Available Church Cooperation 

I BAY STATE FILM COMPANY 

^ 50 MELROSE STREET DEVonshire 7843 BOSTON 


50 


BOXOFnCE :: April 10, 1937. 


Mass. Legislative 
Horizon Clearing 

Boston — The legislative horizon is clear- 
ing with Joseph Brennan, MPTO business 
manager and industry statehouse skipper, 
keeping a close scrutiny on the situation. 
The year has been eventful in the number 
of adverse measures derailed and side- 
tracked, and in the lack of such measures 
passed. 

Action is pending on a bill to allow 
stage dancing in theatres on Sunday, on 
bills to curtail Beano, and on the Boston 
building code bill which would have direct 
bearing on theatre and exchange building 
and repairing. 

The House, also, has overturned an un- 
favorable committee report on a bill to 
restrict the building and use of structures 
for the manufacture or sale of inflammable 
and explosive material and is reconsider- 
ing the matter. 


BOSTON 


(Continued from page 49) 


Sailors Club, adjoining the film district. 
The fraternity plans to take over quarters 
of its own within a few months, it is said. 

Sam Kimball has reopened Pike Memo- 
rial Hall in Cornish, Me. 

Joseph and Max Levenson, circuit heads, 
have set an “April Shower of Hits” at the 
Coolidge Corner in Brookline. 

The Bingham has darkened in Bingham, 
Maine. 

Jean Rogers, Universal star, has been 
visiting in Boston for the past few weeks. 
She was formerly Eleanor Lovegren, who 
worked in a Belmont ice cream parlor. 
Harry Browning, M. & P. publicity head, 
sent her to Hollywood as a result of a 
beauty contest concident with “Eight Girls 
in a Boat” in which she had her first part. 
The director was Charles Rogers, and this 
may or may not have been the reason for 
her name choice. 

Lily Pons was in the Hub the other Fri- 
day. 

The Capitol Theatre Supply Co. has in- 
stalled a counterweight set in the Lowell 
Memorial Auditorium in Lowell. 

The annual benefit show of the Theatre 
Treasurers’ Club of Boston is to be held 
April 23 at the Colonial. Thomas J. Waters, 
vice-president of the organization, is chair- 
man of the entertainment committee for 
the affair. 

Lawrence Tibbett was to have been in 
town Thursday. 

Joseph Lourie, recently manager of the 
Fields Corner for the M. & P. Theatres 
Corp., has been appointed resident man- 
ager of the Franklin Park Theatre. 

“Brother Rat,” Warner foster child, is 
holding strong at the Plymouth for its 
eighth week. 


BOSTON SALESMEN 

TOSS REAL PARTY 

Boston — Jean Rogers, Hollywood star, 
and the film district massed at the Brad- 
ford April 2 for the first annual enter- 
tainment and dance of the Motion Picture 
Salesmen’s Club. President Herman Kon- 
nis of Universal and his shadow, also Her- 
man Konnis, were there. Roy Atwell stut- 
tered over. If you knew the signal, you 
could get into Room 646 upstairs for a 
couple of quick ones. If you didn’t know 
the signal, you probably got in anyway. It 
was quite a party. 

Gloom to the Wind 
The function was the first annual affair 
of the new organization which already has 
an enrollment of sixty-two. James Ken- 
nedy, former All-American quarterback, 
bucked the line for the entertainment com- 
mittee. The other thirteen on the “eleven” 
included Harry O. Worden, Maynard Sick- 
les, Tom Duane, Tom Donaldson, Jack 
Gubbins, Rudy Wetter, A1 Fecke, Irving 
Shiftman, Harry Goldman, Harry Rosen- 
blatt, Dave Purcell and Harry Goldstein. 
Receipts went to charity, and gloom went 
out the window. 

Local filmdom turned out in a body to 
witness, and take part in, the first public 
function of the Motion Picture Salesmen’s 
Club which was formed as the result of the 
meeting of thirteen film salesmen in the 
Hub on December 13, 1936. 

Konnis Is President 
Herman Konnis of Universal is president 
of the fraternity. Thomas Duane, M-G-M, 
is vice-president. The treasurer is Harry 
Rosenblatt of M-G-M and the secretary, 
Samuel Seletsky of Republic. Nate Ross 
is sergeant at arms. The board of direc- 
tors is composed of Jack Davis, Thomas 
Donaldson, Harry Goldman, James Ken- 
nedy and Harry O. Worden. 


Providence Papers 
Lower Ballg Bars 

Providence — For years known as a tight 
spot in which to break film publicity. Provi- 
dence papers are finally loosening up, 
chiefly due the apparent change in policy 
of the News-Tribune, which was recently 
taken over by the Annenberg interests. 
This paper is adopting a liberal publicity 
attitude toward motion pictures. The An- 
nenberg interests also have started a new 
tabloid daily, the Rhode Island Star, which 
also promises healthy film cooperation. 
The conservative, old-line Journal-Bulletin 
may have to loosen up to meet this com- 
petition. 

TWO FILMS GET HIGH 
RATING FROM SCHOOL 

New Haven — On the basis of a perfect 
final rating of 95, a film rating sheet pre- 
pared by the Sheridan Junior High Mo- 
tion Picture Council rated “Green Light” 
68 1 /3 and “Maid of Salem” 65. Enter- 
tainment value, basis theme, story, plot and 
structure, direction, acting, photography 
and lighting, settings, costumes, make-up, 
dialogue, casting, social value, and name 
were all given a score and rating, and the 
total divided by three. 


May Present Stock 

New Britain — Lester Paul, actor and di- 
rector, and William Reade, formerly with 
a repertory company, may use Warner's 
Capitol Theatre for a cooperative commun- 
ity stock venture. The theatre is leased by 
Warner’s but kept dark. 



BOXOFFICE :: April 10, 1937. 


51 




£]XHIBITORS missed the 5,000 Yale stu- 
dents, who were out of town for the 
spring vacation, and welcomed their re- 
turn on Monday. 

Inspectresses in the employ of the local 
RKO exchange have received an increase 
in wages. 

National Theatre Supply has sold J. 
Dombe, who is building the Brooklawn, 
Bridgeport, a stage set, in addition to 
other equipment . . . The Riyoli, West 
Haven, has installed a new marquee. 

The Governor, the Mayor, Lou Weinberg 
and L. Plunkett from the New York Co- 
lumbia office, not to overlook I. H. Rogo- 
vin, attended the gala New England pre- 
miere of “Lost Horizon,” roadshowing at 
E. M. Loew’s, Hartford, at $1.65 top . . . 
The College, New Haven, is next. 

The C. D. Burbanks of Thompson ville, 
in town for the first time in a year or 
more. 

Jerome Massimino is the new poster 
clerk at the Warner exchange office, re- 
placing Sidney Levine, recently promoted 
to assistant booker. 

Monk Maloney, former manager of the 
Poll. New Haven, and now doing a good 
job in Worcester, took a busman’s holiday 
to visit the theatre here last week. 

Among this week’s rumors: Loew’s may 
reopen the Lyric, Bridgeport, late of bur- 
lesque renown, as a first run house . . . 
The Rialto, Windsor Locks, may drop its 
appeal on the recent Bank Night decision. 

American Seating will furnish the chairs 
for the new Webster Theatre, Hartford, 
construction of which has been started by 
Maurice Shulman of the Rivoli. 

Erie Wright, Loew-Poli publicity direc- 
tor, spent several days in Worcester, over- 
seeing activity on the Plaza, to be re- 
opened April 15, or thereabouts. 

The Adolph Johnsons, delayed by the 
illness of their son, got in 8 days of Flori- 
da sunshine, even though they missed the 
MPTOA convention and the Connecticut- 
in-Miami social activities. 

The Clyde Hess’s of Moosup now have 
quintuplets . . . baby goats who get their 
milk regularly and amuse the film sales- 
men no end. 

John Hesse planted a full page Sunday 
Register feature on “History Is Made at 
Night.” A 15-minute electrical transcrip- 
tion was used on WELI the day before 
opening. 

Bob Cobe experienced the tragedy of los- 
ing his voice for several days last week. 

In New York on business this week: 
Barney Pitkin, Phil Sherman. Holidaying: 
Mr. and Mrs. Lou Schaefer. Business took 
Ben Lourie to Boston. 

Lou Schaefer, Harry Shaw and Ben 
Cohen figured prominently in the April 
Fool issue of the Journal-Courier. 

To Phil Schwartz of the Parkway, 
(Continued on page 54) 


Motiograph Sales 

Boston — Kenneth Douglass, Capitol 
Theatre Supply head, reports the follow- 
ing Motiograph sales within the past two 
weeks: Two-machine installations to 

Nathan Yamins for the Capitol in Fall 
River; Julius Meyers, Majestic, West 
Springfield; E. M. Loew, Court Square, 
Springfield; George Husson, Empire, Whit- 
man; W. D. Lord, St. Croix Hall, Calais, 
Me., and Standard Theatre Equipment’s 
projection room, Boston. 


LOEW S WATERBURY BOOKS NOVELTY 
Meriden — “Murder in the Red Barn,” 
novelty picture and commentator program, 
went into Loew’s Poli, Waterbury, on April 
7. It is also being contemplated for the 
Palace, Meriden, on the 16th. 


Leaders Confer 


(Continued from page 47) 


Managers an agreement for their con- 
sideration. 

“At the meeting, Mr. James F. Burke 
was designated as their duly authorized 
representative to confer with the above 
Committee and Management. 

“We earnestly hope that the Manage- 
ment will arrange an early date for a 
conference. 

“Hoping for a favorable reply, we are. 

Yours very truly ” 

James Burke, business manager of the 
Boston Moving Picture Operators Union, 
Local 182, was one of the organizers of the 
exchange workers union. He was elected 
business manager of the new AFL unit at 
a recent meeting. 

A joint discussion will probably be ar- 
ranged with the larger distributors, it was 
stated by a union leader, while separate 
confabs will no doubt be set with other ex- 
change executives whose problems are more 
singular. 



Grade Allen puts herself to sleep, 
almost, by reading a bedtime story to 
adopted children, while George Burns 
listens avidly. They’re in the nursery 
of the new home George gave Grade 
for Christmas. 



^HE race among theatre folk here for 
spring babies ended its second lap this 
week with Charles Kellerman and Mrs. 
Kellerman leading with a four and one- 
half day margin over the Harry Botwicks. 
A robust 8-lb. boy was born to the Kel- 
lermans March 29 at the Maine General 
Hospital. On April 2 at 5 p. m. a 7-pound, 
6-ounce baby girl was born to the Botwicks 
at the same hospital. In both cases moth- 
ers and babies are doing excellently and 
even the fathers have themselves well 
under control. This makes I. Levine, dis- 
trict manager for GN at New Haven, a 
very proud grandfather. The third lap will 
be made sometime in July when the Lester 
Hughes’ of the Paramount exchange are 
expecting a family increase. Botwick is 
manager of the State Theatre; Kellerman 
is manager of Keith’s. 

Nate Press, assistant manager of the 
State, wants it known that exactly a year 
ago on April 2 his baby girl was born. 

Francis Gooch, manager of the Colum- 
bia Theatre at Bath, is reported ill with 
bronchial pneumonia. 

With gift awards totaling $2,500, the 
Better Homes Exposition pulled heavily 
from first run houses and subsequents 
alike this week. Attendance approximated 
35,000. 

A 17-act vaudeville show featured the 
Keith’s bill this week. The stage show 
played one-a-day during its engagement. 

Mrs. Osa Johnson made a personal 
appearance at the City Hall here April 6, 
screening her new film, “Jungle Depths of 
Borneo.” Seats ranged from 50 cents to 
$1.50. 

A scarlet fever outbreak has hit Brewer, 
with the result that public schools have 
been closed until the outbreak is checked. 

The local Paramount exchanges is gain- 
ing in the national Adolph Zukor Jubilee 
Drive. It now stands ninth in advance 
bookings aiid eleventh in deliveries. 

Arthur Jack of the Acme Theatre, 
Kennebunk, was in for bookings this week. 

Abraham Goodside, owner, donated the 
use of the Strand Theatre to the 13 Class 
for a series of Sunday meetings, the last 
of which is to be held April 25. The 13 
Class is one of the largest men’s bible study 
groups in the country. 

Temporarily at least, Manager Harlan 
Boucher is making Saturday opening day 
for the Empire programs. 

Paramount’s “Waikiki Wedding” opened 
to a near-capacity house last Thursday af- 
ernoon at the State, and to SRO at night. 

Maine merchants fear the result of a 
state sales tax but theatre men are confi- 
dent the new revenue-raising measure 
would not affect boxoffice receipts. 


OFFERS TWO FOREIGN FILMS 

New Haven — While “the Golem” con- 
tinued for a second week at the Lincoln 
Theatre, the Yale Foreign Film Club pre- 
sented another film program in French. 


52 


BOXOFnCE :: April 10, 1937. 


THIS WEEK WE MEET 


ANGELINE A. MANEY 


Her real name is Angeline Alice Maney, 
but every one knows the attractive assist- 
ant publicity manager at the Metropolitan 
Theatre in Boston as Angie. Her friends 
range from John Boles to the Postal Tele- 
graph boy who came north a while ago 
from Mexico. If there is one individual 
who can truthfully be called the most pop- 
ular personality in New England filmdom, 
it is this young lady with a yen for col- 
lecting dogs, a flair for choosing hats, and 
a smile for one and all. 

276 Toy Pooches 

Her collection of minature mutts, per- 
haps, best reveals the extent of Miss 
Maney’s range of acquaintances. No less 
than 276 toy pooches fill a cabinet in her 
office in the de luxe, 4332-seat Metropol- 
itan. The donors include: Mary Pickford, 
Roy Noble, George Raft, Fabien Sevitzky, 
Eddie Duchin, Fred Waring, John Boles, 
Max Baer, Jane Withers, Rudy Vallee, 
Molly Berg, Horace Heidt, Mitzi Green, 
Margo, Wallace Beery, Francis Lederer, 
Paul Lucas, and the Three Pickens Sis- 
ters who chipped in for a single pup. Some 
gals in such positions collect autographs; 
some experience. Angie’s choice still is 
dawgs. 

She was born, not too long ago, in Haver- 
hill. Her father is Maurice H. Maney, well 
known architect and consulting engineer, 
who has effected such construction jobs as 
the building of the entire promenade at 
Hampton Beach. She attended Notre 
Dame Academy and, coming to Dorchester 
where she now resides at Paisley Park, 
she completed at Dorchester High School 
a special three-year business course for 
college students in nine months. Angie 
seldom wastes any time. 

First a Secretary 

Her first position was secretary to the 
New England secretary of the Unitarian 
Layman’s League. She proudly wears 
enough green on St. Patrick’s Day to har- 
ness one and all of her present 276 canines, 
and her employer remarked more or less 
jokingly one day that it had been pretty 
broadminded of him to hire her. “It was 
pretty broadminded of me to go to work 
for you,” Angie shot back. 

She was secretary to the owner of the 
Massachusetts Bay Steamship Co., and sec- 
retary to the manager of a finance com- 
pany before going to the Metropolitan 
Theatre nine years ago as secretary to Bud 
Gray, now an advance man for a gentle- 
man known as Major Bowes, said to be 
connected in some way with broadcasting. 
The assistant publicist then was John Mc- 
Grail, now censor of stills for Messrs. Hays 
and Breen. 

Subsequent Met p. a.’s heading her de- 
partment were Harry Royster, now with 
Paramount on the west Coast; Bud Gray, 
again; Harry Browning, present exploita- 
tion manager for the M. and P. Theatres 
Corp.; Floyd Bell, formerly general press 
agent for Ringling Brothers-Barnum and 



Bailey and now free lancing in the Hub. 
Her latest boss, before Paul Levi took over, 
was Gene S. Fox who left Boston about 
two months ago to become an assistant 
producer for National Screen Service on 
the Coast. 

More Grins Than Grief 
Here is one publicist, and lady at that, 
who thinks that the film biz has more grins 
than grief. She made her debut on the air 
with Eddie Duchin who was also raised 
hereabouts. An announcer handed her a 
script and told her she was to open the 
program. She did, and that was all there 
was to it. 

She escorted John Boles on a sight-see- 
ing trip around Boston once, and found 
that John Boles knew more about the his- 
toric points of Boston than she. 

She took Paul Lukas to a broadcast, and 
tried to soothe him into his debonair self 
before the show went on the air. As the 
elevator ascended to the radio studio, Angie 
thought of the word Lukas had been fumb- 
ling for to express in his air appearance. 
Angie, next, forgot the word. 

An Episode She Remembers 
She remembers, though, an episode con- 
cerning a local theatre artist who, in the 
true artistic spirit, generally managed to 
wind up with his money gone like the wind. 
In order to teach the buckeroo better, 
those around the Met generally tightened 
up on loans. But when the fellow burst 
into the office one day, saying that he had 
just received word his mother was dead 
and that he had to have a buck for taxi 
fare to South Boston, Angie couldn’t re- 


fuse. The mug returned, finally, and it 
turned out that he had wanted the dough 
for a porterhouse steak. 

“What’s eating you?” he demanded of 
Angie, unabashed. “I’d have died if I 
hadn’t got that buck, and that would have 
been worse. You don’t know my mother, 
but you do know me.” 

Angie, on the other hand, was a prime 
manipulator in one of the most gaga gags 
ever played at a local theatre. The gagged 
guy was Bill Burton, then advance man for 
Ray Noble. 

Burton was enthused over the fact that 
it was up to him to put Noble over at the 
Met at a time when the young English 
orchestra director had never previously 
played an American theatre. This, no 
doubt, stimulated him to wire the Metro- 
politan publicity offices to have all the 
city’s radio men on hand when he arrived 
in the South Station at 9 o’clock. 

“Uuum, high-pressure stuff,” the Met 
staff mused. 

Nobody mentioned Ray Noble to Burton 
while he was in town. He’d go out to the 
newspapers with his brief case and find 
that pix of Buddy Rogers had been sub- 
stituted for his photos of the Englishman. 
He’d managed to get in the plea, “Do you 
mind if I talk a little business?” and he’d 
be shut off with, “We don’t very often do 
that here, but make it snappy.” He’d try 
daily to get passed into the publicity offi- 
ces, and he’d always end up by having to 
buy a ticket through the theatre. He asked 
for a pretty stenographer and was accorded 
an Amazon to whom he managed to dic- 
tate two letters before firing her. 

A Campaign Book Episode 

When Bill Burton left Boston, though, 
still good-natured even though he had been 
ribbed pretty close to the raw, he was pre- 
sented with a campaign book showing one 
of the most comprehensive spreads of ex- 
ploitation ever given an attraction at the 
New England show place. The story was 
that Angie and the others had paid for 
their fun by working late at night after 
Burton had left for his hotel. Together 
with the campaign book, Angie gave Bur- 
ton a present from the staff. It was the 
first time the Met advertising department 
ever gave an advance man a gift. 

Perhaps that so mellowed Burton that he 
was rash enough to wire ahead the second 
time he visited Boston. He was picked up 
at the same South Station by a couple of 
cops and sirened post dispatch in the direc- 
tion of the hoosegow! 

“I haven’t any idea who’s to blame for 
that,” Angie Maney says. 


THE SAVOY 


HEADQUARTERS FOR EXHIBITORS WHEN IN BOSTON 

455 Columbus Ave. 

Boston, Mass. 

BETWEEN DARTMOUTH STREET & MASSACHUSETTS AVENUE 

Six minutes’ walk from film district 

Three minutes from all Back Bay Stations. Elevated bus line by door. 

Transfers to all parts of Boston and suburbs. 

150 ROOMS, ALL WITH BATH 

Suites for families of four; parlor, two bedrooms, bath — $4.00, $5.00, $6.00 a day. 
Double rooms — $2.50, $3.00, $3.50, $4.00 a day Siuffle rooms — $2.00, $2.50 a day 

SPECIAL WEEKLY RATES 

Garage nearby — Cars called for and delivered. Rate 50c for 24 hours. 

Excellent New England Food Served in the Savoy Cafe 

Club Breakfast 15c to 65c Also a la carte menu 

Luncheons 2.5c to 50c No License Dining Room 

Dinners 50c, 75c, $1.00 No room service charge 

GEORGE E. CLARK, Manager 


BOXOFFICE :: AprU 10, 1937. 


53 


PROVIDENCE 


APPARENTLY discouraged in its battle 
against Demon Rum the WCTU in 
Rhode Island has decided to bend its ef- 
forts along other lines. At the annual 
meeting of the state units of the organiza- 
tion held here April 2, largest gathering of 
the White Ribboners in years, resolutions 
were passed condemning gambling and its 
licensing in any form, expanded budgets 
for military forces and compulsory military 
training in schools and colleges. Also — 
and this of interest to theatre men— a res- 
olution requesting an early hearing and 
consideration of bills now in Congress reg- 
ulating motion pictures “to protect our 
children and youth, as well as our own 
good name abroad against the low moral 
character of movies detrimental to the best 
training of home, school and church.” 

RKO-Albee is displaying in its inner 
lobby samples of new upholstered seats 
such as will shortly be installed in the 
house. 

Police have found no clues to date on the 
safe-cracking job done at the Union Thea- 
tre, Attlesboro, last month. Manager Al- 
bert McEvoy, to spur action on the case, 
came out with a $50 reward offer April 1, 
but it’s an on-the-level offer, not an April 
Fool stunt. 

Ted Rosenblatt has just installed two 
projection machines and within a few days 
work will start on an air-conditioning sys- 
tem for his Community Theatre in Centre- 
dale. 

Fays has an all-colored revue on its 
stage this week which judging from open- 
ing day and weekend business is likely to 
hang up a house record. 


Bailey Set to Build 

New Haven — Maurice Bailey has set up 
a large sign on his recently-acquired West- 
ville property, at the corner of Blake and 
Whalley, announcing the plot as the site 
of the new Westville Theatre, and adver- 
tising stores for rent. Plans have been 
drawn, and it is reported construction will 
proceed at once. 


More "Earth'' Dates 

New York — Announcement of 19 addi- 
tional roadshow bookings for “The Good 
Earth” brings the total two-a-day dates 
for the film to 60. The new dates, ex- 
tending from April 7 to May 4, cover 
theatres in California, Arizona, Washing- 
ton, Ohio, Pennsylvania, Virginia, Indiana, 
Oklahoma, Wisconsin and Canada. 


Fanless "Fanner" Not 
Dancer, Either 

Hollywood — 20th-Fox announces 
that June Brewster will play the role 
of a fan dancer in “Escape From 
Love,” with the exception that she 
will not use fans, nor will she do a 
fan dance in the picture. Otherwise, 
she will be a fan dancer. 


EDUCATOR ADVOCATES 
SOUND MOTION FILMS 

New York — “There is a great deal of 
truth in the old Chinese proverb that ‘one 
picture is worth a thousand words,’ ” said 
Dr. H. A. Gray, research associate, Erpi 
Picture Consultants, in advocating the ap- 
plication of modern teaching aids, partic- 
ularly educational sound motion pictures, 
in an address to the students of the New 
York University motion picture course 
last week. He said that sound films, 
knowing no geographic or political bound- 
aries, can “bring the world, so to speak, 
to the individual learner.” 

The wealthiest of colleges and universi- 
ties are restricted in the number of learn- 
ing experiences they can provide by the 
cost and space requirements of necessary 
faculty, apparatus and supplies, according 
to Dr. Gray. “Obviously the sound film 
can transcend these difficulties and make 
available to all students the facilities of the 
world’s outstanding scholars, finest labora- 
tories and the most advanced scientific 
thought,” he said, and “this can be done 
for a relatively small pittance when com- 
pared to the tremendous investments in 
human and material resources involved in 
the whole.” 


NEW HAVEN 


(Continued from page 52) 


Bridgeport, add Jack of the West End on 
the expectant daddy list ... At the Lam- 
perts in Taftville the third baby is a boy. 

Earl Wright says she was no lady . . . 
the one who with unsteady eye steered 
right into his fenders last week. And she 
bawled him out! 

Jay MacFarland, in town this week in 
the interests of National Screen Service. 

Loew’s College Theatre reinstates a Sat- 
urday Kiddie Revue from the stage of the 
house, beginning Saturday at 1:00 p. m. 
The revue will be conducted by James 
Milne, studio manager of WELI, and will 
be broadcast over this station regularly as 
the Poli Kiddie Revue. 

I. J. Hoffman is in the New York office 
substituting for Joseph Bernhard, presi- 
dent and general manager of Warner The- 
atre operations during the latter’s absence 
of a month in Europe. 


DECORATING JOB TO FIORI 

New London, Conn. — Vincent Fieri will 
redecorate the Lyceum Theatre, old legit 
house which has been acquired by Lou 
Anger of Bridgeport and Sal Adorno of 
Middletown. Fieri works through Mod- 
ern Theatre Equipment. 


WORCESTER DISTRIBUTING MOVIEGOER 

Worcester — Loew’s Poli here has been 
added to the list of Loew-Poli houses now 
distributing the Loew’s Moviegoer. Hartford 
and Waterbury will use the publication at 
a later date. 


Babies Boom Business 


(Continued from page 48) 


we have sold more papers because of it. 
I hope you will continue to make the Baby 
Contest an annual affair for many years 
to come ...” 

And why not? 

“It’s tremendous,” one M. & P. remarked 
conservatively, speaking of ballyhoo’s trend 
toward capitalizing upon infancy. “Some 
people are already preparing to have babies 
next year in order to enter them in our 
contests.” 

The angles on this stunt are many and 
variable. It's the lact that the rejuvenated 
model of the old biz is clicking so strongly 
in New England that it's startling. M. & P. 
is preparing to inaugurate it in other spots. 
History is being written with baby carriage 
wheels. 

A baby contest may be a beauty contest, 
with the populace voting by numbers for 
unnamed pictures and therefore saving 
losing parents possible embarrassment, or 
it can be a regular popularity race. 

How Scheme Works 

The scheme, briefly, is to tie in merch- 
ants and a daily newspaper, the theatre 
having the final say on any problems that 
may arise. The merchants come in on a 
prorated basis, each one paying his share 
of the newspaper ads, theatre trailer, 
heralds, newspaper cuts, ballots, and each 
donating a prize. Tieups are fundamental. 
A furniture store, for instance, wants to 
sell cribs and the like. A drug store has a 
message of medicines. Even an ice com- 
pany is a natural, the gag being that, in- 
asmuch as ice keeps food fresh, health 
rides with the iceman. 

A photographer should be simple to ob- 
tain, both because of advertising possibili- 
ties and of the chances he has of selling 
extra pix to fond parents of hopeful off- 
spring. 

As for the ballots, each adult theatre 
ticket should be accompanied by a ballot 
good for one vote. This will mean that 
many parents attending the theatre with 
their progeny will go for the higher price 
in order to get another vote. Each edition 
of the cooperating newspaper should carry 
a one-vote ballot. Other ballots, for 10 or 
20 or so votes according to the amount of 
the individual purchase, will come from 
merchants. The various 10 or 20 vote bal- 
lots, etc., should be printed on different 
colored paper in order to facilitate count- 
ing. Special triple-vote days will build up 
theatre intakes on the weaker days of the 
week. 

Strategically situated ballot boxes, located 
only at the theatre, will bring the public into 
lobbies, as heralds, stuffed in bundles of 
everything from diapers to radio tubes, will 
bring the contest into potential patrons' very 
homes. There are angles to this thing, as 
Manager Barney Dobrans of the Crown in 
New London observed in making his report 
to the home office. 

“Our lobbies have been mobbed daily 
with doting mothers and admiring friends 
who have come to witness the display of 
babies we have set up,” Barney wrote. 

Picture displays will probably do, too. 


54 


BOXOFFICE :: April 10, 1937, 



COVERING MICHIGAN. OHIO, KENTUCKY, WEST VIRGINIA AND WESTERN PENNSYLVANIA 


BIENNIAL REFERENDUM SOUGHT 


Ohio Anti-Giveaway 
Measure Yielding 

Cleveland — Back from Columbus follow- 
ing a hearing last Wednesday by the house 
judiciary committee on Bill No. 348 de- 
signed to render illegal all forms of give- 
aways, local exhibitors were confident that 
the bill will never be reported out of com- 
mittee. A strong delegation of Bank Night 
users from Cleveland, Kenton, Toledo, 
Youngstown and other towns of Ohio at- 
tended the hearing which was held over 
for a possible future date. 

Ernest Schwartz of Cleveland, president 
of the Cleveland Motion Picture Exhibi- 
tors Ass’n, pointed out to the committee 
that Ohio has a lottery law on the statutes 
that the proposed bill is only a duplica- 
tion and hence entirely unnecessary, and 
that Bank Night, as properly conducted, is 
not a lottery. Schwartz further pointed out 
that police departments of the cities of 
Ohio are empowered to handle situations 
where Bank Night is being illegally con- 
ducted without enactment of further legis- 
lation. 

It is understood that Schwartz’s testi- 
mony killed whatever interest the commit- 
tee might previously have had in the bill. 


NEW WILMERDING 

HOUSE PROGRESSING 

Pittsburgh — Rapid progress is being 
made on the new Wilmerding theatre oc- 
cupying the Faller Bldg. The house will be 
known as the Wilmer Theatre and will 
be opened around May 15. 

John Jaffurs and sons, operators of the 
enterprise, announced this week that they 
had sold their Central Cafeteria, Wilkins- 
burg, and that they will devote all their 
time to the theatre at Wilmerding. 


Ira H. Cohn Heads 
Fund Drive 

Pittsburgh — Ira H. Cohn, 20th- 
Fox branch manager, is local chair- 
man for the annual Will Rogers 
Memorial Fund drive which will be 
observed the week of April 30. Thea- 
tres are now being lined up to par- 
ticipate in the enterprise. 

All funds will go to the Will Rog- 
ers Memorial Hospital where the 
sick and needy of stage and screen 
are taken care of. Exhibitors who 
agree to observe the week by taking 
up a collection at the theatre will be 
forwarded a special all-star trailer, 
and a scroll with Will Rogers’ photo 
will be presented to the theatre. 
Where the exhibitor does not favor 
taking the collection he may partici- 
pate by contributing on his own. 

UDTandW&WHeads 
Talk a Booking Tie 

Detroit — With George W. Trendle, pres- 
ident and general manager of United De- 
troit Theatres, Paramount subsidiary here, 
and Lew Wisper, of Wisper and Wetsman 
Theatres, both back from Florida, a brief 
conference was held last week on the pro- 
posed booking amalgamation of the two 
circuits. However, neither group would dis- 
cuss what occurred. 

It was learned, nevertheless, that thus 
far the subject is merely in the early dis- 
cussion stage, and that many points on 
both sides have to be ironed out before 
actual negotiations can go forward. 


Show Shangri-La Set . 

Detroit — The Shangri-La set, prepared 
for the Columbia film version of “Lost 
Horizon,” was exhibited this week here in 
miniature at the Detroit and Michigan Ex- 
position held at Convention Hall. 


Amendment to Sunday 
Show Bill Allows 
Earlier Vote 

Pittsburgh — Exhibitors who operate in 
communities where the Sunday show issue 
was defeated at the polls rallied this week 
in support of the Sunday show amendment 
act, Pennsylvania house bill No. 2039, 
which would permit a vote on the question 
every two years instead of five years, as 
provided in the present law. 

Introduced by Representative McElroy 
through the efforts of the MPTO of W. 
Pa., Inc., this measure, if passed, would 
permit a new Sunday movie referendum 
at the fall election of this year. 

A blow was delivered to the hopes of sup- 
porters of the bill to legalize betting on 
horse racing when David L. Lawrence, sec- 
retary of the Commonwealth and Demo- 
cratic state chairman, issued a statement 
flatly opposing the measure. 

Employes’ Rest Day Bill Signed 

A new bill in the house would amend 
the “Employment Agent Law,” by further 
defining the meaning of theatrical mana- 
gers, exempting certain organizations from 
license requirements, and restricting for- 
eign theatrical employment agencies. In- 
troduced by Messrs. McGee and Walsh, 
house bill No. 2066 has been referred to 
the committee on judiciary special. 

Gov. Earle has signed the bill requiring 
theatres to give their employes at least 
one day’s rest each week. The bill was 
sponsored by Representative John Your- 
ishin of Luzerne county. 


Signs Amateur Show 

Pittsburgh — Joe Feldman of the local 
Warner Bros, theatre circuit appeared as a 
guest speaker on the Wilkens Amateur 
Hour last Sunday, a weekly WJAS feature, 
offering the sponsor a proposal to present 
a complete unit show at the local Stanley’ 
Theatre for the week of June 4. The offer 
was accepted. Another Major Bowes unit 
show will open at the Stanley for the week 
of April 28. 


MIDEAST EDITION Is One of the Seven Sectional Editions 
in Which BOXOFFICE Is Published Weekly. The Other 
Six Editions Are: NEW ENGLAND, CENTRAL, MIDWEST, 
WESTERN, SOUTHERN, EASTERN. 


ELSIE LOEB, 12805 Cedar Road, .Cleveland Heights, Ohio. R. F. 
KLINGENSMITH, 1701 Blvd. of the Allies, Pittsburgh, Pa. EUGENE 
D. RICH, 2125 Cass Ave., Detroit, Mich., Phone Randolph 7978. CLARA 
HYDE. 127 Tremont St., Ft. Thomas, Ky., Phone Highland 1657. 



Pittsburgh Area Is Enviablg 
Free of Inter-Industrg Warfare 


Careful Thinking and a 
Mutual Regard 
Is Key 

By ROBT. F. KLINGENSMITH 
Pittsburgh is not a “sucker” territory in 
the motion picture industry. 

With inter-industry troubles reported 
elsewhere in the trade, there are no evi- 
dences of provoking problems facing the 
distributor factions in the area serviced 
with film from Pittsburgh. 

Not that there are no personal and pol- 
icy differences. There are — always have 
been — and what is more to the point, these 
“squabbles” will continue to be: This is 
the age-old problem of bargaining. 

Not Easily “Ballyhooed” 

But the Pittsburgh film industry does 
not subscribe to all the ballyhooed fights 
and calamity promotions which make their 
appearances quite frequently in numerous 
of the other film trade areas. 

For the most part, the Pittsburgh trade 
has long since discovered that no good can 
come of constant bickering and aggravated 
war-dancing. The exhibiting industry was 
sort of cradled here and many of this ter- 
ritory’s theatre owners are veterans in this 
field and many more have been schooled 
under “the old originals” here. The local 
distributing branches, with few exceptions, 
are managed by executives of many years 
service, and the various sales organiza- 
tions are composed of other veterans in 
both the exhibiting and distributing fields. 
Those representing the film companies 
know their territory and their exhibitor 
“accounts.” They are friends. They know 
each other’s problems. They strike their 
bargains and close their deals with a mini- 
mum of name-calling. And a deal’s a deal. 
Distributors assist their “accounts” in 
every possible manner, cooperating in 
booking, exploitation, etc. There are, to be 
sure, examples of “chiseling” and “taking 
advantage of the other fellow” that may 
be scored against both distributors and ex- 
hibitors, but these cases are infrequently 
reported. 

Reflection and Solution 
Rebellious minority sentiments are agi- 
tated at intervals but serious cogitation re- 
flects the folly or falseness presented and 
the acuteness soon passes. Before long the 
“problem” has ceased to be and the “dan- 
ger” is averted. Elsewhere in the trade, 
as you read in the various periodicals, the 
motion picture industry is inevitably the 
vortex of strife and labor vexations. Pitts- 
burgh exhibitors have faced these issues in 
years past; they are experienced in these 
problems and their eventual solutions. 

Distributor oppression is not unknown 
here, but it is believed by many of the 
local industry leaders that the general set- 
up in this territory is the most satisfac- 
tory in the country. There are many evi- 


dences to substantiate the statement that 
there is less inter-industry trouble here 
than elsewhere, and that independent ex- 
hibitors here are favored with better con- 
ditions than can be found in any other sec- 
tion of the country. One of these, and the 
most important, because it is documentary 
evidence, is a 500-page book issued by the 
United States government printing office 
for use of the committee on interstate and 
foreign commerce. This publication is a 
record of the hearing before a subcommit- 
tee of the committee on interstate and for- 
eign commerce, House of Representatives, 
74th Congress, on “bills to prohibit and to 
prevent the trade practices known as ‘com- 
pulsory block-booking’ and ‘blind selling’ 
in the leasing of motion picture films in 
interstate and foreign commerce.” “Stran- 
gulation” measures, in evidence elsewhere, 
are little known here, the government’s 
“hearing” publication shows. 

Exhibitors from other film areas visit- 
ing here seem to marvel at local trade con- 
ditions and invariably make comparisons 
of clearance, zoning, product-splits, admis- 
sion scales, labor, affiliated theatres, com- 
petitive situations, etc. 

A Satisfied Area 

As a sort of checkmate on this, local 
members of the industry who travel afar 
and look over the field elsewhere, return 
here with the same story, that they’re glad 
to be in business in the Pittsburgh terri- 
tory. 

Neither exhibitor nor distributor is 
“tougher” here than in other parts of the 
country, but it is very likely that each has 
much higher respect for the other than 
elsewhere. There is not an exhibitor prob- 
lem here that is not likewise a distributor 
problem. Give and take is practiced in 
the local trade. 


WB WILL BUILD NEW 
CLEVELAND DELUXER 

Cleveland — The Warner chain, accord- 
ing to local building reports, will build a 
new theatre in Shaker Square, in the heart 
of the Shaker Square shopping district. 
Location for a theatre was provided when 
the Square was laid out ten years ago, but 
the theatre was never built. 

The project, according to the report, will 
cost about $450,000. John Eberson, theatre 
architect of New York, is designing plans 
which will be submitted to local contrac- 
tors for bids within the next few weeks. 

The new theatre will be called the Shaker 
Square, and will conform in style to the 
surrounding architecture. 

It has been reported that associated with 
Warner Bros, in construction of this new 
house are Samuel Horwitz, local attorney, 
and W. N. Skirball, circuit owner. Skirball, 
however, denies his present connection with 
the proposition. 


ID) IE T R O III T 

^^ARREN SLEE, M-G-M exploiteer, now 
head over heels in work on “The Good 
Earth,” certainly pulled them in to Hud- 
son’s pet shop last week with his Siamese 
cat exhibit. The stunt resulted in big Sun- 
day display copy for the picture and the 
number one store of Detroit was so 
pleased with the crowds that they asked 
for a hold-over week on the display . . . 
Incidentally, Warren is a “synthetic” 
grand-pappy again. One of the cats is the 
proud mother of six youngsters, born last 
week. 

Allen Usher, new Paramount division 
manager headquartering in Chicago, visited 
here last week with Johnny Howard. 

The Detroit Times Junior Garden Party 
tieup which Joe LaRose engineered for 
his Eastown Theatre resulted in plenty of 
free space in the Times about the 1,500 
kids that jammed the house to attend the 
program. 

No foolin’, April 1 was Marybelle Brock’s 
birthday. She’s Frank Downey s capable 
secretary at Metro. 

Schneider’s Night Club, largest and most 
attractive beer garden in Michigan, was 
completely destroyed by fire Monday 
morning. The blaze which gutted the 2,- 
000-seat joy palace attracted thousands on 
their way to work. 

The prizes for the Film Bowling League 
are now on display in the film exchange 
drug store window. 

The salesmen. Head Booker Johnny 
Dombeck, Exploiteer Warren Slee, and Of- 
fice Manager Gil Becker, all capable aids 
of Leo of M-G-M, are busily preparing 
for that convention to be held May 2 to 
8 at the Ambassador Hotel, Los Angeles. 
They’ll be gone two weeks. 

Bill Turnbull, formerly of the home of- 
fice sales promotion department, has been 
promoted to manager of the local store 
of National Theatre Supply. 

(Continued on page 58) 


If it is All-Spanish Talking Features 
— Made in Mexico, write 
or wire 

Latin-American Film Exchange 

405 N. Flores St. San Antonio, Tex. 

Distributors for Azteca Films Dist. 

Co., Largest Distributors in the 
United States. 

Ask Any Exhibitor in Texas About Us 


56 


BOXOFnCE :: April 10, 1937. 


Rewritten Detroit Theatre 
Ordinance Awaits Action 


E. E. BAIR INVITES 

BLIND AS GUESTS 

Cleveland — E. E. Bair, manager of the 
Windameer Theatre, is the first local ex- 
hibitor to respond to an article recently 
published in Boxoffice urging exhibitor 
cooperation with the blind. 

Manager Bair last week incorporated a 
house policy of admitting free any blind 
person when accompanied by a guide pur- 
chasing one admission. In order to protect 
those who are deserving of this service. 
Manager Bair suggests the use of Identifi- 
cation cards which are given out by the 
blind societies. There is no restriction as 
to days on which this service is available, 
but it is suggested that attendance in mid- 
week will relieve the blind of getting into 
crowds, and will assure better seats. 

Another service instituted by Bair is to 
welcome wheel chair convalescents who are 
inmates of the nearby St. Lukes Hospital. 


DON D'CARLO WILL MOVE 

Pittsburgh — Don D’Carlo, theatrical 
agent, will remove his office on April 1 
from the Aronson to the State Theatre 
Bldg. D’Carlo, who books amateur and 
professional talent for theatres and night 
clubs, is handling around 500 acts weekly. 


"FAST TIME” FOR PITTSBURGH 
Pittsburgh — Mayor Cornelius D. Scully 
this week issued the annual daylight sav- 
ing time proclamation, “fast time” to start 
Sunday, April 25, and to end September 26. 
Daylight saving time has been observed 
here for the past 20 years. 



J^AVE KIMELMAN, Harry Kalmine, John 
H. Harris, George Bronson and Robert 
S. Coyle were among the locals who were 
in New York last week to attend the tes- 
timonial dinner given in honor of Adolph 
Zukor. 

George W. Weeks, general sales mana- 
ger for GB, was a visitor here last week to 
screen "Silent Barriers.” 

James McGrath jr., president of the En- 
tertainment Managers’ Ass’n of Pittsburgh, 
was in Harrisburg last week to attend a 
banquet in honor of Lieut.-Gov. Thomas 
Kennedy with whom he has been associ- 
ated on the advisory board of the AFL for 
eight years. 

Walt Thomas announces that Acme Dis- 
tributing Co. of Pittsburgh has been au- 
thorized by Rational Screen Service and 
National Screen Accessory Co. to handle 
(Continued on page 60) 


Detroit — The proposed city ordinance 
regulating attendance of children in thea- 
tres has been re-written entirely to the 
satisfaction of Detroit theatre owners. The 
result is a complete victory for H. M. 
Richey, general manager of Allied Thea- 
tres, who has fought many objectionable 
parts that have been included in past 
drafts of the bill. Should it be passed as 
it now stands it will not work hardships 
on any theatre owners. 

Many Groups Participate 
The changes were made last weekend 
following a conference between Richey, 
Commissioner of Police Heinrich Pickert, 
attorneys for the city, and various mem- 
bers of the following groups: Motion Pic- 
ture Council of Detroit, Catholic Women’s 
Associations, Youth’s Foundation, Parent- 
Teacher Associations, and other similar or- 
ganizations. 

The main addition is that parents and 
guardians will be liable for the presence 
of children in theatres after the regula- 
tion hours. Previously the theatre owner 
was held entirely liable. The age limit for 
children not to be admitted after 7 p. m. 

(Continued on page 59) 



REPUBLIC presents 


Mr. Exhibitor: 

Instead of Giving — it's your turn to 
receive . . . This Philco Radiobar abso- 
lutely free . . . Look what an extra date 
may bring you . . . DOUBLE FREE GIFT 
COUPONS DURING APRIL. 

This Is Republic's Gift to The Exhibitor 
in connection with the 18th Annual Drive 
in Honor of JAS. H. ALEXANDER. 

— Coming — - 

"THE HIT PARADE" 


REPUBLIC PICTURES CORP. 

OF PITTSBURGH 

1701 BLVD. OF THE ALLIES ATlontic 4858 


BOXOFTICE :r April 10, 1937.^ 


57 


Akron Independents 
Keep Availabilih] Policy 


Akron — The Akron Independent Motion 
Picture Exhibitors Ass’n met last week to 
discuss availability dates for subsequent 
run houses, with the idea of establishing 
availability based on admission price. 

Present availability is based on seating 
capacity. After a lengthy discussion, it was 
voted to maintain the present policy which 
provides an availability of 42 days for all 
houses, regardless of admission price, ex- 
cepting only the ten cent houses. 

The opposition to this policy proposed 
the following availability policy; 25-cent 
houses, 28 days; 20-cent houses, 42 days; 
15-cent houses, 56 days. This policy was 
sponsored by J. G. Deetjen, secretary of 
the association. Robert E. Menches, for- 
mer president, led the opposition. 

Another matter of vital interest to the 
organization was passage of a motion to 
prepare and present to the law director 
of Akron a suitable ordinance to prevent 
further theatre construction. 


Ploenes Succeeds Menches 
Robert Menches, who has been presi- 
dent of the Akron Independent Motion 
Picture Exhibitors Ass’n for the past seven 
years, was succeeded to that office in the 
recent annual election of officers by A1 
Ploenes, manager of the Orpheum Theatre 
and associate of A. P. Botzum. 

Other officers for the coming year are: 
Robert Menches, first vice-president: 
Charles Stalder, second vice-president, and 
J. G. Deetjen, secretary. 


Fire at Lansing 

Lansing, Ohio — Fires two hours apart in 
the Lansing Theatre’s projection room Sat- 
urday routed audiences twice and burned 
Raymond Shields, operator. 


A Detroit Guarantee 
Against Sitdowns 

Detroit — Assuming jurisdiction of 
the local film exchange employes’ 
union assertedly upon advice from 
lATSE headquarters, Roger Kennedy, 
business agent of the projectionists’ 
union, told more than 100 exchange 
workers assembled this week for a 
meeting that “no sitdown strikes will 
be tolerated” in local distributor of- 
fices. 

Hearing that home office operation 
heads will negotiate with lATSE in 
New York for all exchange centers 
having unions, the local union mem- 
bers voted unanimously to stand back 
of Kennedy and thus guarantee no 
sitdown strikes. D. F. Erskine remains 
as AFL organizer of the group, work- 
ing out of Kennedy’s office. 



MR and Mrs. Chris Pfister of the May- 
flower, Troy, motored up to Chicago 
this week. The Pfisters are planning to 
attend the international convention of 
Rotarians, of which Phister is a former 
president, and which will be held in Paris, 
France. 

Paramount’s Joe Oulahan returned via 
plane from a territorial jaunt, experi- 
enced a scare and was compelled to re- 
sort to his strap on a rough return voyage. 

Charles Behlen, popular owner of sev- 
eral theatres in Nicholasville, Lancaster 
and Stanford, is leaving with his family 
for an extended vacation on the west 
coast. 

Col. Arthur Frudenfeld reported several 
changes in managership of RKO theatres 
this week, when Manny Shure, pilot of the 
RKO Albee, resigned to manage “Easy 
Aces.” Joe Alexander, former manager of 
the Palace, teas shifted to the Albee. Irwin 
Bock was moved from the Capitol to man- 
age the Palace, and Norman Lenz, Para- 
mount’s assistant manager, took over man- 
agement of the Capitol. Jim Geers was 
moved over from the Orpheum to take 
Lenz’s position as assista7it to Joe Goetz 
at the Paramount. 

Maury White announces he will close 
his Riverdale, recently acquired at Dayton, 
O., for a general overhauling and renovat- 
ing, reopening the house in mid-April. 
White is also installing a new marquee 
in his popular suburban house. The Hol- 
lywood. 

Lee Goldberg, president of Big Features 
Rights Exchariges in Indianapolis, Cincm- 
nati and Louisville, has closed with Rob- 
ert Savini, head of the Atlantic Pictures 
Corp., for exclusive distribution m Ohio, 
Kentucky and Indiana of four reissues of 
United Artists features. 

Mr. and Mrs. Joseph W. Bohn of BF 
Indianapolis exchange were visitors in 
Cincy over the weekend. Other visitors were 
Ben Kalmenson, Warner district manager, 
and Sol Bragin, Charley Albert and Jimmy 
Partlow of Warner theatres department: 
Mrs. P. Semelroth of Semelroth circuit, 
from Dayton: Mr. and Mrs. Oscar Binder, 
Rising Sun, Ind., and Lester Coleman, 
Paramount HO representative. 

W. G. Mills has reopened his Mills The- 
atre, W. Huntington, closed since the flood. 
Jim Wilson is also reopening his River- 
side, at Cincy, closed since January, and 
W. R. Sacker is reopening the Liberty at 
Lawrenceberg , Ind. 


FINAL ACTION DUE 

FOR SCHREIBER-UDT 

Detroit — Final action on a stay of pro- 
ceedings of the permanent injunction 
granted George W. Trendle against the use 
of Screeno by Jake Schreiber in his Colo- 
nial Theatre was scheduled for this week 
by the supreme court in Lansing. Herman 
S. Schmier, new attorney for Schreiber, 
last week obtained a temporary stay from 
the supreme court, thereby permitting 
Schreiber to continue the game. 

No matter what the outcome of this par- 
ticular case, all other houses in the city 
operating Screeno may continue to do so, 
Charles Powell, local distributor, claimed 
this week. 

“This case affects the Colonial Theatre 
only,” said Powell. “All other houses using 
Skillful Screeno may continue to do so.” 

In addition to Schmier, who has entered 
the case for Schreiber, Sidney J. Karbel 
has been retained as co-counsel. Meurer 
and Meurer, who brought the case to court 
for Trendle, and Morris Garvet, who as- 
sisted them, remain as the United Detroit 
Theatres head’s attorneys. 


DETROIT 


(Continued from page 56) 


Howard Donaldson, former branch man- 
ager of Ross Checking Service, died here 
last week. 

The RKO boys were hosts at a swell 
luncheon this week at the Variety Club. 

“Ecstasy,” distributed by Excellent, con- 
tinues “to pull ’em in” to the Downtown 
Theatre, and from present indications it 
may even go more than the fifth week. 

Jack Flynn, Metro division manager, is 
back from his sojourn to Florida. 

Romance comes in bunches at Universal. 
Gene Alexander, assistant booker, married 
his Chicago “light of his life” last week 
and was to be presented this week with a 
chest of silver from the employes . . . Elsie 
Burmeister, inspectress, was to have been 
married this week. She will find a wedding 
gift from the office upon her return. 

Frank Doioney, M-G-M resident mana- 
ger, is vacationing in New York. 

Edmund C. Shields of Lansing, vice- 
president of Butterfield Theatres, was a 
successful candidate for the regency of the 
University of Michigan at Monday’s state 
election. 

Frank Jene, Warner office manager, was 
confined to his home this week because of 
illness. 


Cleveland Likes "Earth" 

Cleveland — Metro’s “The Good Earth” 
opened its engagement here Sunday at the 
Hanna Theatre with advance sale ahead 
of any other recent roadshow picture. 


58 ’ 


BOXOFTICE :: April 10, 1937. 


CLUB LEADER LAUDS 
FUNCTION OF FILMS 

DETROiT---The motion picture was praised 
as the “greatest single educational medium 
of our times,” in the annual report of the 
preview committee chairman, Mrs. S. S. 
Sutherland, to the Greater Detroit Motion 
Picture Council here last week. All offi- 
cers, including Mrs. William O. Merrill, 
president, were renamed for another year 
at the annual election of officers. 

“We have come to believe,” wrote Mrs. 
Sutherland, “that the talking picture is 
the greatest single educational medium of 
our times — that it has a tremendous in- 
fluence on the manners, fashions, dress 
and thinking of our people.” 

Approve 98% of Product 

Speaking of the work of previewing 
films, Mrs. Sutherland added: “The vast 
improvement since increased authority was 
given to the Producers’ Code Administra- 
tion has made our task of reviewing less 
complex and much more pleasant. That 
you may realize this improvement in films 
we are proud to announce the percentage 
of approved films is 98 per cent. 


Rewritten Ordinance 


(Continued from page 57) 


unaccompanied by adults is back at 10 
years now instead of the proposed 12 years. 

Attendance Clause Altered 

The clause restricting attendance in all- 
night theatres has been altered to permit 
boys and men over 18 years of age, while 
the age for girls remains at 21 years. This 
pertains to the hours between 2 a. m. and 
6 a. m. 

Instead of being compelled to run trail- 
ers forever on the provisions of the ordi- 
nance, this will now be necessary only im- 
mediately after its enactment. Continued 
reference will be made to it after that only 
by signs in the lobby. 

The clause providing a penalty for any 
theatre owner permitting “any conduct or 
exhibition likely to corrupt the morals of 
youth” has been eliminated. 

The bill will be presented in its new form 
to the city council shortly for action. 


Melton in Detroit 

Detroit — James Melton, here for a con- 
cert, told reporters that he plans to make 
more picture just as soon as the Hollywood 
producers find a story that pleases him. 
Melton said that he wants to make film 
versions of operettas such as “The Student 
Prince” and “The Desert Song,” and be- 
lieves that within the next six months he 
will have convinced some executive that 
such films have boxoffice as well as artis- 
tic value. 


EPIDEMIC CLOSES HOUSE 
Pittsburgh — Hoping to block a spread 
of scarlet fever, the Sewickley Theatre con- 
tinued closed this week to all under 18. 
The theatre at Derry was dark as the epi- 
demic spread. Private and public social 
affairs at these two boroughs were under 
a quarantine. 



pAUL GUSDANOVIC and Mrs. Gusda- 
novic have returned from a three 
months’ sojourn in Florida where they 
went on account of Mr. Gusdanovic’s 
health which is entirely restored . . . M. B. 
Horwitz, general manager of the Washing- 
ton circuit, is also home again from a 
short Florida vacation. 

B. Raful of the Rialto Theatre, Ken- 
more, is back on the job again after 
nursing a broken arm for the past several 
weeks . . . It is reported that W. L. Hart 
of the Rialto and Norka theatres, Akron, 
was married last week. 

Myer Fine, John D. Kalafat, John Ur- 
bansky, M. B. Horwitz, all of Cleveland, 
and Art Himmelein of Altoona, were 
among those who paid tribute to Adolph 
Zukor at the testimonial dinner held in 
New York last week. 

Ben Nadler of the Franklin Theatre is 
looking for an idea to keep the light fin- 
gered gentlemen of his neighborhood from 
walking off with his fire escape. Two of 
’em have been stolen within the past six 
months. 

Phil Kendis, head of Exhibitors Poster 
Service, and Mrs. Kendis are expected back 
from Florida about May 1. 

The Star Theatre at Delphos, recently 
opened by E. L. Staub, is operating only 
over weekends. 

W. S. Ferguson, head of M-G-M’s ex- 
ploitation department, brought to Cleve- 
land last week Hii, Chinese water Buffalo, 
who was one of the unnamed members of 
the cast of “The Good Earth.” Hii’s visit 
paralleled the opening on Sunday of “The 
Good Earth” at the Hanna Theatre. 

Frank Gross is sportmg new projection 
heads at his Grand Theatre . . . Jack 
Steinberg, in town recently, reports he ex- 
pects to have plans ready shortly for a new 
1,000-seaf de luxe motion picture theatre 
to be built in Youngstown, 

A. E. Ptak has about decided to call his 
new Rocky River theatre “The Cliff.” 

Holbrook C. Bissell, head of Imperial 
Pictures, last week closed product contracts 
loith Louis F. Eick for Martins Ferry, 
George A. Manos for Toronto and Lisbon, 
and Claralye Vogel for Struthers. 


Roadshow "Earth" 

Pittsburgh — M-G-M’s “The Good 
Earth” got off to an exceptionally fine 
roadshow engagement opening Sunday eve- 
ning at the Nixon Theatre. In a radio 
interview from the Nixon lobby just prior 
to the inaugural, John J. Maloney, local 
branch manager for Loew’s, Inc., paid 
tribute to the late Irving G. Thalberg as 
a motion picture producer. Among the 
speakers who praised the production was 
Harry M. Kalmine, zone manager for the 
Warner chain. 


Advent of Spring 
Brings Building 

Cleveland — The arrival of spring brings 
with it the announcements of new theatre 
construction, of remodeling of present 
structures and still more reports of other 
theatres to be built later in the season. 

In construction are Ben Yudelvitz’s new 
house in Medina and remodeling of the 
Masonic Temple into a theatre by P. E. 
Essick and Myer Fine of Cleveland. 

H. D. Schreffler will remodel his Cas- 
tamba Theatre, Shelby, with a new front, 
and complete interior redecoration includ- 
ing the addition of 400 seats to his pres- 
ent capacity. 

Shea Chain Modernizing 

In Barberton, Harold Makison has 
bought the storeroom adjoining his Park 
Theatre and will remodel the entire struc- 
ture at an estimated cost of $140,000. The 
remodeled theatre will have 1,000 seats. 

Shea Chain, Inc., is spending $20,000 to 
bring the Palace and Casto Theatres, Ash- 
tabula, Shea’s Geneva and Shea’s Con- 
neaut up to date. 

John Kalafat is said to be flirting with 
the idea of reopening the Five Points 
Theatre, Cleveland, which has been closed 
the past several years. 


DAVE BROWN RESUMES 
AS UA BOOKING AGENT 

Pittsburgh — Dave Brown returned to ac- 
tive duty at the United Artists exchange 
this week, having been appointed by Clar- 
ence Eiseman, branch manager, as local 
booker and office manager. Brown suc- 
ceeds Myron J. Stahl, booker at the Pitts- 
burgh United Artists office since last De- 
cember, who resigned to return to New 
York. 

Brown was local booker for this ex- 
change in 1932, resigning to accept a posi- 
tion as assistant booker for the Warner 
Bros, circuit here. For the past year and 
a half he was connected with the Fanchon 
& Marco circuit, St. Louis. 


MONOGRAM SUBJECTS 
BOOK MAKES BOW 

Pittsburgh — First of the annual an- 
nouncement books to be distributed here 
is the catalogue of Monogram Pictures, 
which will be handled in the local territory 
by Royal Pictures, Inc. 

The announcement lists 42 subjects, as 
follows: 5 “exploitation naturals,” 7 “fa- 
mous authors,” 7 “boxoffice features,” 7 
“money making attractions” and 16 Lone 
Star “fast action westerns.” All titles are 
listed, D. J. Selznick, manager, points out. 

Selznick and Ben Welansky, local fran- 
chise holder, will attend the company con- 
vention in Chicago, May 6 and 7. 


BOXOFFICE :: April 10. 1937. 


59 


Nate Schultz Gets 
Mono. Franchise 

Cleveland — Nate Schultz, president of 
Selected Pictures, 507 Film Bldg., has ac- 
quired a 10-year franchise for distribution 
of Monogram pictures throughout north- 
ern Ohio. Schultz has also bought stock 
in the parent corporation. 

He will operate under the name of 
Monogram Pictures Corp. of northern 
Ohio. With the expansion of product, 
Schultz also plans to expand his sales 
force. 

Nate Schultz holds the distinction of be- 
ing the only local independent distributor 
to survive the growth of the industry and 
the changes in independent distribution. 
For the past 12 years he has maintained 
his exchange in Cleveland, gradually ab- 
sorbing the other independent exchanges 
that came into the field, including Prog- 
ress Pictures, Majestic Pictures, First Di- 
vision. 

Always an independent, Schultz has 
never been affiliated with any national dis- 
tribution organization. With northern Ohio 
as his field, he has specialized in product 
essentially suitable for this territory. His 
success is eminently evidenced by the fact 
of his survival of changes, depressions, 
trends and cycles. 

Associated with Schultz in Selected Pic- 
tures Company are his brother Sam 
Schultz as booker: Sara Shapiro, cashier; 
Sophie Levine, secretary; Dave Charna. 
head shipper, and Lee Chaplan and Carl 
Scheuch, salesmen. 


Equipment Sales 

Cleveland — Installation of equipment 
was reported by L. H. Walters, manager of 
National Theatre Supply, for the follow- 
ing: 

Akron: Dayton Theatre, carpet; Canton: 
Valentine Theatre, carpet: Cleveland: 
Kaplan Bros.’ Crown and Waldorf, car- 
pets: Sigmund Vermes, Eclair Theatre, 
carpet: Grand, sound heads. 


Davis House Open 

Irwin, Pa. — The newly constructed Lamp 
Theatre, operated by the George C. Davis 
circuit, has been opened. The house is a 
companion theater to the Aladdin here and 
is modern in construction and decorations 
with all new type equipment and fixtures. 


PLUGS BRONSON SONG 

Pittsburgh — “Thinking of You, Dear,” 
featured by Rudy Vallee recently on his 
radio hour, is one of the compositions of 
George Bronson, manager of Warner 
Bros.’ Enright Theatre, East Liberty. 


FAHRS AT PALACE HELM 
Erie, Pa. — Tom Fahrs, former manager 
of the Park Theatre, is now managing the 
Palace Theatre. 



Nate Schultz, president of Selected 
Pictures Corp., who has signed con- 
tracts for a ten-year distribution fran- 
chise in northern Ohio for Monogram 
Pictures. 


QUADRUPLETS WIN 

OUT OVER MUMPS 

Detroit — It’s a good thing Michigan’s 
famous singing and dancing Morlock Girls 
are quadruplets. Otherwise, Milton Her- 
man, publicity head of the Detroit and 
Michigan Exposition now being held at 
Convention Hall, and his associates, would 
have had to do some substituting when 
one of the quads developed a case of mumps 
shortly before the exposition opening. 

The show must go on and so as Milt 
put it: "The Morlock quads will appear 
just as long as there is at least one of 
them left, mumps or no mumps.” 


BOWLING 


Detroit — With just this week to go, the 
final results will be determined by the out- 
come of these last games. The annual 
banquet will be held April 17 in the Sky 
Club of the Fort Shelby Hotel. Dinner “on 
the club” will start at 7 p. m. 

Last week Coop jumped back into the 
lead by whitewashing Columbia, while 
Amusement Supply did the usual by tak- 
ing a pair from Excellent, thus hurting the 
Decker men’s chances. Film Truck took 
two from United Artists, while Film Drug 
and Republic tied one game and won one 
from each other. The tie game was to be 
played off this week. 

Ruppert was high man last week with 
243. Other leading bowlers were Knapp, 
225, 211; Metzger, 223; Pavella, 220; and 
Alexander, 219. 

The Standings: 

Won Lost 


Co-Operative Theatres 45 33 

Excellent Pictures 44 34 

Film Truck Service 43 38 

Amusement Supply 40 41 

United Artists 40 38 

Film Drug Store 36 41 

Columbia 35 46 

Republic 35 45 


PITTSBURGH 


(Continued from page 57) 

deliveries and return of film trailers and 
accessories, for those exhibitors who wish 
to take advantage of this service, between 
the theatres and New York. 

After numerous attempts to make a visit 
to Greece, Chris Lampros, Farrell exhibi- 
tor, has again deferred his vacation. Seems 
that he would be required to serve a term 
in military service should he return to 
Greece. 

John J. Maloney, Loew’s branch mana- 
ger, is preparing to attend the annual 
M-G-M convention in Hollywood. 

Mr. and Mrs. A. N. Notopoulos, who 
have been vacationing in Florida, will re- 
turn to their home in Altoona this week. 
The veteran circuit operator attended the 
recent MPTOA convention and the con- 
ference of Paramount affiliated theatres 
at Miami. 

M. Battiston of the Ritz, Export, is at- 
tracting many young folks to the theatre 
these days with a special popularity con- 
test in progress. The winner will receive 
a fine pony which the kiddies are now rid- 
ing about the streets. 

Virginia Amusement Co. has acquired 
the Rialto, formerly the Mullens Theatre, 
Mullens, W. Va. 

With the Lenten period over, local little 
theatres are filling the last ten weeks of 
the current season to the brim with ambi- 
tious productions. The rush of activity in 
this field here establishes a new all time 
high for such amateur arid semi-pro shows. 

J. O. Fontaine, Paramount head ship- 
per, is a proud papa again, recent addi- 
tion to the family being a girl. The Fon- 
taines are parents of two other children. 

Hotel & Theatres, Inc., has taken over 
the Rialto Theatre, Bluefield, W. Va. . . . 
Scatena Studios, 4913 Sciota St., Pitts- 
burgh, will redecorate numerous theatres 
in the local territory. 

Mrs. Martha G. Guthrie, owner and 
operator of the Guthrie Theatre, Grove 
City, recently returned from a vacation in 
Florida. 

Sun-Telegraph has started a new Sun- 
day cross-word puzzle featuring film 
names, stars and titles. 

Fred Solomon and Chuck Kiefer of 
American Poster Supply Co. have signed 
a new lease and will retain their present 
quarters at 425 Van Braam St. 

Danny Davis has arranged for more 
screen tests with the Barry, Pittsburgh', 
the Capitol, Braddock', the Liberty, Mc- 
Keesport, and other houses, participating. 

Loew’s took a three-game lead over Re- 
public in the Filmrow Bowling League last 
Friday. 

Johnny McGreevey of the Harris Amuse- 
ment Co. returned from his Florida vaca- 
tion and got busy on a new campaign for 
(Continued on page 62) 


60 


BOXOFnCE 


April 10, 1937. 


Q 




EAT**® 






PITTSBURGH 


Tribute to Second Runs 
From Pittsburgh Editor 


Pittsburgh — Recognition of the import- 
ant job performed in this industry by the 
second-run and neighborhood theatres is 
contained in a recent article in the Pitts- 
burgh Free Press, authorized by Florence 
Fisher Parry, motion picture editor. 

Although written primarily for Pitts- 
burgh readers, its tribute applies equally 
in all parts of the country. The article 
follows: 

To us who, fortunately or unfortunately, 
are consigned to seeing only “first run” 
pictures at the major motion picture thea- 
tres, it is easy to neglect the many thea- 
tres in and around Pittsburgh, which offer 
the great residential sections their splen- 
did and generous programs, and cater to 
the most substantial patronage of all. 

The neighborhood theatre, and the 
downtown “second run” theatre, are all too 
little celebrated. They are the real mer- 
chants of the industry, giving much for 
the money, taking more blame and less 
praise, diagnosing public taste to a more 
accurate degree than their more fortunate 
“superiors,” the first run de luxe theatres. 

Unsung Heroes 

Those who are put in charge of their 
destines are nearly always found to be 
men of zeal and enterprise, who work hard 
for their theatres’ reputations, put in long 
and arduous hours at what is often a 
thankless task. 

Moreover, they are closer to their “pub- 
lic” than any other showmen; know their 
clientele by face if not by name, listen pa- 
tiently to their ready complaints. 

The neighborhood theatre especially be- 
comes, in its life, a community center, 
and establishes a personality as distinctive 
and unlike that of other theatres, as per- 
sons themselves are different. Sometimes 
(though not often) a large “downtown” 
first run theatre, too, takes on this indi- 
viduality. I have felt, always, that the 
Fulton and the Alvin have a patronage 
which supports them, week in, week out, 
with little regard to the name of the pic- 
ture featured. But as a rule the large 
movie theatre is an impersonal structure, 
housing, each week, a selective audience 
little concerned with anything save the 
particular picture it has specifically come 
to see. 

Picture Hunt 

What has brought the significance of 
the smaller theatre sharply to mind today, 
has been the lively interest that is ex- 
hibited by our young people just now re- 
turned home from college and prep school, 
in pictures which to us are “old,” yet which 
they have missed. You will find that they 
turn to the ads of the “Neighborhood” and 
second run theatres, ransacking them for 
fine picture which they MUST SEE. 

We find that they were busy with exams, 
or were shut away by distance, and missed 
such classics as “Tale of Two Cities” or 


“Camille” or “San Francisco” or “The 
Great Ziegfeld.” And, scorning to go with 
us to the latest releases, will hie them 
eagerly to some out-of-the-way theatre 
and pay 15 cents to see a double feature 
containing pictures of the quality of “Anna 
Karenina” and “Mutiny on the Bounty.” 

I know that even as often as I am re- 
quired to go to the movies, a fine picture 
will escape me; and I scour the lists to 
make sure that I shall pick it up at its 
first showing in a neighborhood theatre 
or in those downtown “subsequent run” 
theatres. 

Royal List 

During the past months, we have been 
able to see such old favorites there as “The 
Count of Monte Cristo,” “Kid Millions,” 
“Les Miserables,” “The House of Roths- 
child,” “Dr. Jekyll and Mr. Hyde,” “Rug- 
gles of Red Gap,” “Scarface,” “Hell’s An- 
gels,” “The Ghost Goes West,” “These 
Three,” “The Scarlet Pimpernel,” “Henry 
the Eighth,” “Fury,” “Smilin’ Thru,” “Rose 
Marie,” “Mutiny on the Bounty,” “Treas- 
ure Island,” “Men in White,” “Dinner at 
Eight,” “Escape Me Never,” “David Cop- 
perfield,” “Anna Karenina” and “Esca- 
pade.” 

The Enright Theatre in East Liberty has 
made a national reputation on account of 
its exceptionally fine Saturday morning 
childrens programs. There isn’t a resi- 
dential neighborhood which hasn’t its at- 
tractive community theatre, and when one 
goes into the most impoverished and con- 
gested parts of this district, the most in- 
spiring thing about them is their motion 
pictui'e programs! However cramped and 
doubtful the quarters in which they are 
housed, the best of the motion pictures 
eventually are shown to our slum districts. 
I shall never forget going into a humble 
little theatre in the Hill district and seeing 
a rapt audience of youngsters enjoying 
“Treasure Island.” 


"Barriers" as First Run 

Pittsburgh — “Silent Barriers,” GB’s 
spectacular production filmed in Canada, 
will not be presented here as a roadshow 
as formerly announced, but will play a 
first run engagement at the Harris-Alvin 
Theatre, opening May 6, according to 
Mark Goldman, GB branch manager. 


Hendee in Address 

Cleveland — Before an assembly of ap- 
proximately 200 women, Harold Hendee of 
New York, director of Research for RKO, 
spoke last week on “Authenticating the 
Movies.” Hendee explained the detailed 
research required before starting produc- 
tion of a picture, illustrating his points 
with short flashes of pictures. 


(Continued from page 60) 


Duquesne Garden, this time it’s a 6-day 
bike race. 

Charles Thaddius Jones, 37, organist 
and pianist at several East End theatres, 
died last week. Known as the “biggest 
man in East Liberty,” Jones was buried in 
two graves in Mt. Royal Cemetery. 

MPTO of W. Pa., Inc., directors met in 
regular session last Friday. 

Jack Walsh, M-G-M’s district exploita- 
tion head, will attend the company’s an- 
nual sales convention in Hollywood. 

Harry Bernstein was here recently rep- 
resenting Columbia Pictures as company 
manager of “Lost Horizon” in its second 
week at the Nixon. 

Ray Pickerine, operator at the Rankin 
Theatre, Bridgeville, for the past nine 
years, became the father of a baby boy 
recently. 

Rex Theatre, Wheeling, W. Va., is re- 
ported closed for extensive remodeling. 

Carl Poke has installed new RCA High 
Fidelity sound equipment at his Shiloh 
Theatre, Mt. Washington, city. 

LeViant, the Filmrow printer, will re- 
move from his location in the rear of the 
M-G-M exchange entrance to the corner 
of Van Braam and Edna Sts., where he 
has purchased the property. 

Martin Seed, son of Harry A. Seed, local 
Warner Bros, branch manager, was a vis- 
itor here recently. He is employed by the 
same company at the New York office. 

W. J. Whalen, manager of the State, 
Castle Shannon, is smiling these days. He 
has just received a wage increase. 


Thayer Builds Another 

Gassaway, W. Va. — R. E. Thayer, owner 
and operator of the Lyric Theatre, a 250- 
seat house here, is expanding his exhibi- 
tion activities with a new theatre under 
construction. 

The new project for this city will have 
a seating capacity of 400 and Thayer’s 
present plans indicate that work will be 
completed and the house will be opened 
late in May. 


Two Akron DeLuxers 

Akron — Two new de luxe theatres are 
planned here. A $200,000 house seating 
1,500 is being built by J. S. Jossey and 
associates of Cleveland. The other will be 
built this spring by A. J. Bianchi and as- 
sociates, who operate the Ohio Theatre, 
Cuyahoga Falls. 


McCALMONT HEADS PITT RIALTO 

Pittsburgh — R. V. McCalmont has been 
appointed house manager of the Rialto 
Theatre, Brownsville Road, effective April 
1, according to J. H. Taylor, treasurer of 
Weiland Theatres, Inc. McCalmont has 
been with this company since its organiza- 
tion in 1920. 


62 


BOXOFFICE :: April 10, 1937. 



COVERING ILLINOIS, WISCONSIN, INDIANA, UPPER MICHIGAN AND EASTERN MISSOURI 


INDEPENDENT FDTDRE DHIGHT 


New Union Ruling 
Baffles Exhibitors 

Chicago — Local exhibitors are at a loss 
to understand the reason for the latest 
union rule forbidding any sound engineer 
entrance into the projection booths. 

Since Thursday, April 1, the edict has 
gone out from operators union headquar- 
ters to the effect that the projectionists 
henceforth will handle all cases of trouble 
in sound equipment, and that men from 
the equipment distributors will not be per- 
mitted even to be present. 

According to Frank Clifford, business 
agent of local No. 110 here, the order came 
through from George E. Browne in the 
Washington, D. C., office of the lATSE 
and is general all over the country. Clif- 
ford stated that he had the order from 
Browne and that he was enforcing it, but 
had no knowledge of why it was issued or 
what was its portent. He further stated 
that he expected to have more word from 
“lA” headquarters in the next few days 
which would clarify the order as well as 
explain what is to be done in case of com- 
plete breakdown and also what is to be 
the status of the exhibitor who pays a 
weekly service under an extended contract. 


Stevens to Keokuk Post 

Keokuk, Ia. — H. E. Stevens has assumed 
his new duties as city manager of the 
Frisina circuit houses here. For the past 
year he had been manager of the Avalon 
Theatre, Lawrenceville, 111. Vincent Hell- 
ing, former manager of the Grand Thea- 
tre here, has taken over the managership 
at the Avalon in Lawrenceville, 111. 


LAMBERT PLANS ONE 
Princeton, Mo. — F. A. Lambert contem- 
plates the erection of a new theatre here 
to replace the structure destroyed by fire 
recently. 


Admission Tax Bill 
Faces Illinois 

Springfield, III. — A bill, known 
as Senate Bill No. 125 and intro- 
duced by Senator Tuttle, would im- 
pose a two per cent tax on gross ad- 
missions at motion picture theatres, 
etc. Apparently there is no provision 
in the measure to pass the tax along 
to the patrons of the theatres. The 
taxes so charged and collected are 
to go into the state’s old age assist- 
ance fund. There is a provision that 
if the tax is not paid the state treas- 
ury may bring civil suit to collect 
same plus a 50 per cent penalty un- 
der a civil action, while any exhibi- 
tor who violates the act may be pun- 
ished for a misdemeanor. Returns 
must be made monthly. Theatres 
are not affected by the present three 
per cent state sales tax. 

Exhibitor Petition 
on Score Charges 

St. Louis — All motion picture ex- 
hibitors in eastern Missouri and southern 
Illinois are to be asked to sign a petition 
for presentations to the various motion 
picture exchanges here requesting the 
elimination of all score charges. 

This action was decided upon by a spe- 
cial committee of the MPTO of St. Louis, 
eastern Missouri and southern Illinois re- 
cently appointed by President Fred Weh- 
renberg and including W. A. Collins, Met- 
ropolis, 111., and De Soto, Mo., chairman; 
Noah Bloomer, Belleville, HI.; A. Groeteke, 
Webster Theatre, St. Louis, and Sam 
Komm, Miners Theatre, Collinsville, 111., 
and Shenandoah Theatre, St. Louis. 

It is hoped that through the concerted 
action of all exhibitors in refusing to pay 
the score charges that this tax on the in- 
come of theatres will be completely elimi- 
nated in this territory. 


Return of Duals in Chicago 
Expected to Increase 
Product Output 

Chicago — If present indications mate- 
rialize, the distribution of independent pic- 
tures in Chicago probably will get its long- 
awaited break in the very near future. 

Since double features were brought back 
just before the first of the year, the in- 
dependents have been expecting a sharp 
increase in playing time due to the need 
for more product than had been commit- 
ted from the major companies. This break, 
however, has been slow in forthcoming. 
Instead, local theatres have used this need 
for more pictures to clean up a lot of old 
commitments with the result that many 
features on old contracts which were not 
expected to be used have been “picked up” 
and played on twin bills along with current 
product. 

Fulfilling Selective Contracts 
In addition, selective contracts have been 
fulfilled to greater extent than the original 
terms called for, and in a number of 
cases, commitments on short subjects have 
been converted to equalized feature book- 
ings. All of this has served to keep the 
theatres running double features with the 
exclusive use of major product. 

Now, however, after several months of 
such a course, the theatres have used up 
about all the possibilities which such pro- 
cedure has offered, and there is at last a 
marked trend toward the use of indepen- 
dent pictures. And, according to compe- 
tent observers, this trend is not merely 
because the theatres must have just pic- 
tures, just footage of film, but rather be- 
cause the theatres in turning toward the 
independent product have come to recog- 
nize that quality is to be had and that 
entertainment value is being woven into 
the so-called independent pictures in quan- 
tity sufficient to guarantee a high degree 
of favorable audience reaction and conse- 
quent boxoffice possibilities. 

Fast Consumption of Majors 
Another factor now working in the in- 
dependent’s favor is the rate at which pic- 
tures are released here. The weekly re- 
( Continued on page 65) 


CENTRAL EDITION Is One of the Seven Sectional Editions 
in Which BOXOFFICE Is Published Weekly. The Other 
Six Editions Are: NEW ENGLAND, MIDEAST, MIDWEST, 
WESTERN, SOUTHERN, EASTERN. 



CALVIN HERMER, Central Editor, 908 S. Wabash Ave., 
Chicago, 111. Phones: Webster 2233-4-5. DAVID F. BAR- 
RETT, 5149 Rosa Ave., St. Louis, Mo. H. C. BRUNNER, 
2820 N. 52nd St., Milwaukee, Wis, 



Chi. Premium Comeback 
Proving B. 0. Stimulator 


Chicago — The use of premiums in Chi- 
cago is beginning to “click” at the city’s 
neighborhood boxoffices. 

When cash giveaways were banned by 
police order some months ago, exhibitors 
turned to dishes, silverware, ktichenware, 
and such other premium items as were of- 
fered and which were permitted according 
to Corporation Counsel ruling. They found, 
however, that such attractions had paled 
into almost insignificance in the light of 
the then only recently discontinued $1,000 
“pots” and other large cash prizes, and 
that the public were alarmingly apathetic 
to the cup, the spoon or the bar of candy. 

A fickle public, however, soon forgets, 
and now, with a higher class of merchan- 
dise being offered by the premium distribu- 
tors than ever before, particularly those on 
short time deals, the exhibitors are finding 
very healthy increases in boxoffice receipts 
on the nights they give them away. The 
result is that once more the premium men 
are busy as a hive of bees, and that the 
showrooms are getting more play than at 
any time in the last two years or so. 

Another interesting result of this condi- 
tion is that the potteries and the glass 
factories are coming out with merchan- 
dise of a much higher calibre set of dishes 
and of glassware as no one would have 
thoueht could be sold at such prices are 
now being disnlayed on advantageous deals 
and once aeain it anpears that the cycle 
of business stimulants has veered back to 
a former course and that healthy stimula- 
tion may be had by the use of premiums. 

HFNRT ELMAN CLOSES 
TWO MONO. AREAS 

Chicago — Henri Elman, who just re- 
turned from New York, made a deal in 
the east with W. Ray Johnston, head of 
the reestablished Monoeram Pictures, 
whereby Capitol Film Exchanees in Chi- 
cago and Indianapolis would become the 
Monogram exchanges in those two terri- 
tories. 

Capitol Film will continue to operate as 
such, and also will distribute the feature 
pictures Monogram will produce for the 
coming season. 

The Indianapolis branch is now being 
established. 


EXPANDS PORTABLE CIRCUIT 
Kansas City — Lee Allen of Browning, 
Mo,, who has operated a couole of portable 
circuits out of that town for some time. 
Plans on several more in north central 
Missouri. 


NOBLESVILLE CHANGE 
Indianapolis — Harry Vonderschmitt, who 
operate a circuit of Indiana houses, has 
taken over the State Theatre in Nobles- 
ville, Ind. 


ED ZORN TO REOPEN 
BELVIDERE MAJESTIC 

Pontiac, III. — Edward Zorn, who oper- 
ates the Crescent Theatre in Pontiac, and 
the Apollo, Belvidere, 111., has announced 
that as soon as remodeling work can be 
effected, he will reopen the Majestic The- 
atre in Belvidere. 

Zorn has owned the 600-seat Majestic 
for several years, but in the interest of the 
Apollo has kept it closed. He states that 
now, however, with other interests eyeing 
the town as a possible new theatre site, he 
feels it is best to open the house and pre- 
vent such possible building and conse- 
quent overseating of the town which can- 
not possibly support three theatres. 

Zorn is also now set to go ahead with 
the new theatre building which he has 
planned in Pontiac, and expects to start 
actual building operations some time dur- 
ing the month of May. 

Although the Majestic in Belvidere has 
been in operatable condition all the time, 
Zorn will not open it until he has com- 
pletely redecorated and installed up-to- 
date booth equipment, probable new seat- 
ing, new screen and other modernizing 
features. 

R. O. ROLLER GETS 

COLLINSVILLE JOB 

Collinsville, III. — Robert O. Boiler of 
Kansas City has been retained to prepare 
plans and specifications for alterations and 
improvements to the Miners Theatre here 
which is owned and operated by Sam 
Komm. 

The proposed work will include altera- 
tions to the foyer and lounges, new elec- 
tric wiring, etc. 


Will Build in Clinton 

Clinton, Ind. — Linton Theatres Co. has 
announced plans to build a 1,000-seat mo- 
tion picture theatre on a downtown site 
acquired here. The new house will replace 
the Grand. 


EXCLUSIVE DISTRIBUTORS 

Entire Middle West 

SEND 
US 

YOUR 
DATES 

JEWEL PRODUCTIONS 

H.Sl S. Wabash CHICAGO Phone! Webster 7237 



News in Brief 


pLANS for a new theatre at Phillips, 
* Wisconsin, have already been ap- 
proved, and actual work is to begin 
this week. The theatre is to be com- 
pleted in time for opening during the 
latter part of May. This theatre will 
be another unit of the George Miner 
circuit, and associated with Mr. Miner 
in his new theatre at Phillips are Mr. 
Lyle Webster and Mr, A. N. Donnellan. 
Plans call for the latest, most modern- 
istic type of theatre building with seat- 
ing capacity of about five hundred. The 
latest and finest equipment obtainable 
has been purchased for this new thea- 
tra, including deluxe AIR-LOC full- 
upholstered chairs, latest type ULTRA- 
PHONIC SOUND SYSTEM, JEWELL low 
intensity lamps and rectifiers, SIMPLEX 
projectors, etc. All of this equipment 
was purchased from CINEMA SUP- 
PLIES, INC. 


Hannah, North Dakota, is to have a 
new moving picture house scheduled 
to open on April 15th. Mr. W. 1. Ptlaum 
has bought the highest quality equip- 
ment for this beautiful theatre from 
CINEMA SUPPLIES, INC. 


Work on the new Avalon Theatre, 
Minneapolis, is progressing rapidly. 
AIR-LOC full-upholstered seats have 
been scheduled tor this theatre, deliv- 
ery to be made on May 1st by CINEMA 
SUPPLIES, INC. 


The new State Theatre at Lake Mills, 
Iowa, opens April 15th. This theatre 
will be one of the finest in northern 
Iowa, and will include the latest 
ULTRAPHONE JEWELL Sound System 
together with Jewell lamps in the pro- 
jection room, and the famous AIR-LOC 
lull-upholstered seats, all of which is 
furnished by CINEMA SUPPLIES, INC. 
— Adv. 


64 


BOXOFTICE :: April 10, 1937. 



MISSOURI SRO BILL 

NOT LIKELY TO PASS 

Jefferson City, Mo. — The house of 
representatives committee on criminal jus- 
tice, headed by Representative Will Lind- 
horst of St. Louis, has recommended to 
the house not to pass House Bill No. 221 
which would prohibit theatres from 
selling admission tickets after all seats 
were occupied. The bill had been thrown 
into the legislative hopper by Representa- 
tives Smart and Robinson. It was op- 
posed by the MPTO units of both the 
St. Louis and Kansas City territories. It 
is anticipated that the house will follow 
the recommendation of Lindhorst’s com- 
mittee. 


PACKWOOD TAKES 

NEW DUTIES MAY 1 

St. Louis — Norval E. Packwood, who has 
resigned his position with the St. Louis 
Amusement Co., will leave here soon for 
West Memphis, Ark., to assume his new 
duties on May 1 as general manager of 
the Crittenden Theatre Co. 

Packwood, widely known in St. Louis 
theatre circles, was formerly connected 
with Warner Bros., and the Schoenstadt 
circuit of Chicago. Previous to his six 
years as advertising manager of the Scho- 
enstadt circuit, Packwood was general 
manager of the Price Theatres circuit. 


Fox to Remodel 

Moberly, Mo. — Work will start at once 
on the remodeling of the Fox Midwest 
house here. Ludwig Abt, Moberly, is the 
architect, while the contract has tenta- 
tively been awarded to the Flett Building 
& Repair Co. of Kansas City. The work 
will include a new structural glass front, 
lobby enlargement and general remodeling. 


OCONTO GEM AHEAD 
Oconto, Wis. — Work on the new Gem 
Theatre here is progressing according to 
schedule and the house was expected to 
open late this week. 


Future Bright 

(Continued from page 63) 

lease sheets shows an average of about 
ten pictures, available to neighborhood 
houses per week, about equally divided 
between major and independent. With 
many houses using from six to eight fea- 
tures each week it is necessary that they 
play almost all releases. The result, now 
that all the available old major film in- 
cluding re-issue “return engagements” and 
such has been used up, is that many more 
playdates are beginning to go to the in- 
dependents. 

According to present figures available, 
there are something like 200 independent 
films released per year in the Chicago 
market. This means 200 actual deliveries, 
and along with some 400 major pictures 
makes a total yearly studio output of 600 
pictures per year available, or about 11 
per week over the year. 


National Allied Meet 
Now Set for Maq 26-28 




JI^LLEN USHER, the new Paramount dis- 
trict manager, will be shown over the 
Indiana and Kentucky territory by Barney 
Barnard, local branch manager, during the 
week. In all possibility Usher is likely to 
be made a Kentucky Colonel when he 
reaches the blue grass state, 

Howard McIntosh is the new assistant 
advertising manager at the Paramount 
branch. 

Tom Morris, 17, has been named assist- 
ant to Earl Mushmore, manager of the 
Ohio Theatre in Louisville, Ky, Tommie 
has been doorman at the theatre since 
December. 

“Lost Horizon’’ toill roadshow at the In- 
diana Theatre April 16. Carl Shalit, dis- 
trict manager, spent several days here last 
week directing the publicity. 

R. R. Bair, operator of the Ritz, Up- 
town, Strand and Oriental theatres, has 
installed blowers and washers in the afore- 
mentioned theatres. 

J. N. Allison, operator of the Metro The- 
atre, Ft. Branch, Ind., has closed the house 
for the present. 

The local Paramount branch has reach- 
ed the 100 per cent class in the Adolph 
Zukor drive. 

The Shirley Theatre, Ft. Wayne, Ind., 
named after the child star, will be closed 
May 1 and completely dismantled. Ralph 
Fisher is operating the house at present. 

Returning from a trip over Indiana and 
Kentucky, Roy Churchill, RKO manager, 
reports business conditions with theatres 
very good. 

“Waikiki Wedding” is the first photo- 
play to run one full week in Marion, Ind., 
in the history of the motion picture busi- 
ness there. The picture played to capacity 
houses all week at the Rivoli Theatre. In 
Louisville, Ky., the picture broke a seven- 
year record at the Rialto Theatre. 

The Lyric Theatre has moved the price 
change time from 6 p. m. to 5 p. m. Prices 
are 40c main floor, and 30c in the balcony. 
There is some talk along the Row of a 
long contemplated admission advance and 
elimination of double features. 

The Vondee Theatre, Seymour; the Ar- 
cade Theatre, Gas City, and the Little and 
Majestic theatres, Seymour, Ind., have in- 
stalled blowers and washers. 


Milwaukee — The annual convention of 
the Allied States Assn, scheduled to be 
held at the Hotel Pfister here has been 
set back two weeks to May 26-27-28. 

P. J. Wood, secretary of the ITO of Ohio 
and chairman of the national convention 
committee, announced last week that the 
following had been selected as chairmen 
of the respective committees: 

Chairmen 

General Convention — Edward F. Maertz, 
Zenith Theatre, Milwaukee: Banquet — Max 
Krofta, Abby Theatre, Milwaukee: Enter- 
tainment of Delegates — Merrill Devine, 
Milwaukee. 

Publicity — Arnold Brumm, Ritz Theatre, 
Milwaukee: Reception — George Langhein- 
rich, Burleigh Theatre, Milwaukee: Ex- 
hibits — Ross J. Baldwin, Tosa Theatre, 
Milwaukee. 

Transportation and Hotel — George 
Fischer, Milwaukee Theatre, Milwaukee. 

Convention Arrangements — A. C. Berk- 
holtz. West Bend Theatre, West Bend: 
Credentials — Gene Goderski, Aragon Thea- 
tre, Milwaukee: Women’s Activities — Mrs. 
Frank Fischer. 

In addition to Chairman Wood, the na- 
tional convention committee is composed 
of Secretary Ray A. Tesch, Milwaukee, 
Wis.: Nathan Yamins, Fall River, Mass.: 
Lee W. Newbury, Belmar, New Jersey: W. 
A. Steffes, Minneapolis, Minn.: M. B. Hor- 
witz, Cleveland, Ohio: William D. Davis, 
Pittsburgh, Pa.: Roy Bair, Indianapolis, 
Ind.: F. J. McWilliams, Madison, Wis.: 
H. M. Richey, Detroit, Mich.: Aaron Saper- 
stein, Chicago, 111.: Col. H. A. Cole, Dallas, 
Tex.: Walter Littlefield, Boston, Mass. 



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BOXOFFICE :: April 10. 1937. 


65 


C HI I C A (G O 


MPTO Resolution Lists 
Preferred Film Stories 


St. Louis — A resolution protesting any 
reappearance of emphasis on sex in the 
production of motion pictures has been 
forwarded to producers by Fred Wehren- 
berg, president of the MPTO of St. Louis, 
E. Mo., and S. 111. 

The resolution contains a plea for “down- 
to-earth” pictures with wholesome deline- 
ations. The text follows: 

RESOLUTION 

At a meeting of the Motion Picture The- 
atre Owners of St. Louis, Eastern Missouri 
and Southern Illinois, held on Monday, 
March 29, 1937, and whereas it was brought 
to the attention of this meeting that the 
St. Louis Globe-Democrat . carried an ar- 
ticle in their Feature Forum asking the 
question, “Is Sex Coming Back to Holly- 
wood?” this organization went on record 
as being opposed to sex coming back to 
the screen and therefore, be it resolved: 

That the findings of the committee, ap- 
pointed by the president to ascertain 
through a canvass of exhibitors desires 
in film attractions of the public at large, 
be transmitted to the Motion Picture Pro- 
ducers of America for their earnest con- 
sideration in future productions and sin- 
cerely hope they will produce pictures with 
stars of the first rank, and this provided 
they appear in: 

Stories of the “down-to-earth” variety, 
of clean, wholesome, American life, par- 
ticularly those dealing with people com- 
monly in contact with the great masses 
and having plots that maintain pronounced 
heart interest. 

Out-door stories with a musical-drama 
strain and fast action: for example, such 
as “The Gay Desperado,” with “devil-may- 
care” characters of the nature as por- 
trayed by Leo Carrillo. 

Musical romances of “Maytime” type 
with Jeanette MacDonald and Nelson Ed- 
dy, and such pictures as “Trail of the 
Lonesome Pine” with Sylvia Sidney, “Cain 
and Mabel” with Marion Davies and Clark 
Gable, “Mr. Deeds Goes to Town” with 
Gary Cooper, “Pigskin Parade” with Stuart 
Erwin, “My Man Godfrey” with Carole 
Lombard and William Powell, and “Swing 
Time” with Ginger Rogers and Fred 
Astaire. 

Contrary to the above, the findings of 
the committee as to types of pictures that 
do not appeal at the boxoffice were as 
follows : 

1. Stories with sex angle and displaying 
of nudity. 

2. Stories without feminine appeal. 

3. Stories in which war predominates. 

4. Stories of great brutality and numerous 
murders. 

5. Costume stories of foreign locale. 

6. Stories with morbid endings. 

7. Stories in which the major portion is a 
dream. 

The committee further finds, in connec- 


tion with the latter listing of undesirable 
stories, that even the use of stars of the 
first rank will not enhance their appeal at 
the boxoffice to a profitable degree, and, 
in addition, is detrimental to the reputa- 
tion of these stars and detracts from their 
drawing power in succeeding attractions. 

Therefore, be it resolved: 

That a copy of this resolution be mailed 
to each and every producer, opportuning 
them to utilize every effort to follow the 
wants of the show-going public as above 
outlined, and further, that a copy of this 
resolution be sent to the various trade jour- 
nals for publicity, so that everyone con- 
cerned in the production of motion pic- 
tures may be fully informed of the pres- 
ent-day wants in photoplay entertainment 
of the great masses, and for the mutual 
benefit of everyone in the motion picture 
industry. 

FRED WEHRENBERG, 

President Motion Picture The- 
atre, Owners of St. Louis, 
E, Missouri and So. Illinois. 
LOUIS K. ANSELL, 

Chairman of Committee. 
ANTON MATRECI, 

CLARENCE KAIMAN, 

JOSEPH ANSELL. 


EXPECT LARGE FUND 
FFOM MISSOURI TAX 

Jefferson City. Mo. — State Auditor For- 
rest Smith, who is seeking an increase of 
$400,000 in his appropriation for adminis- 
tering the state sales tax law, informed the 
senate committee of appropriations April 5 
that if he had an adequate force of field 
agents he could collect an additional 
$1,250,000 in sales taxes annually. 

Smith estimated that the two per cent 
sales tax bill sponsored by Gov. Lloyd C. 
Stark will produce $55,000,000 during the 
next two years, or 61.13 cents of every 
dollar paid into the general revenue fund 
of the state. 


FOX MIDWEST TO 

TAKE THEATRE BIDS 

Mount Vernon, III. — The Fox Midwest 
Theatre, Inc.. Kansas City, will take bids 
about April 15 on the construction of the 
new theatre building here. 

The plans and specifications prepared 
by Robert O. Boiler of Kansas City call for 
a two-story building. The house will seat 
1,200 persons and cost about $150,000. 


FURNISH ELECTION RETURNS 

St. Louis — Many of the local motion 
picture theatres furnished their patrons 
with returns of the municipal elections 
held April 6. 


^^HAT better piece of news could be 
found to fill this one most important 
weekly spot than the culmination of a 
romance which has been in flower for 
many months, and which, as spring comes 
upon us and the young man’s fancy turns 
to thoughts, etc., etc., tra-la, has reached 
the “I Do” stage. All of which is mere 
preface to the fact that Cecil Shepherd, 
whole able operation of the Apollo Thea- 
tre in Belvidere, 111., has been chronicled 
here on several previous occasions, has up 
and done it. “Shep” was married on Fri- 
day, April 2, to Miss Ida Wickey of Rock- 
ford. Eddie Zorn of Pontiac, who owns 
the Apollo, attended the ceremony with 
Mrs. Zorn. The young couple spent a hon- 
eymoon week in Chicago. 

And that’s not all. The news has just 
leaked out that one of our own Filmroio’s 
most eligible bachelors has also taken the 
fatal leap. He kept it a secret for about 
seven weeks, but now Sam Clark of War- 
ner Bros, is freely admitting his entry into 
benediction and his simultaneous removal 
from circulation. 

And that’s still not all. There’s another 
one. This time it’s Sherman Pedersen, 
manager of the Oakley Theatre, Chicago, 
who two weeks ago took the fatal leap, 
“Mazeltov” to you, “Pete,” and also to you, 
Sam and Shep. 

And that’s that for the boys who have 
taken ivives unto themselves. Of course, 
Al Simon has taken xmto himself a brand 
7iew set of show-cases for the cigar stand 
in the Harmony Restaurant, which isn’t 
exactly a wife, but still worth mentioning. 

That Fred Bartow of Metro, with the 
able assistance of Capt. Volney Phifer, 
again is bringing animals into Chicago as 
press stunts. The latest is a huge and 
authentic water buffalo, christened Hii, 
which was featured in “The Good Earth.” 
A nice piece of exploitation resulted for 
the closing days of the seven-week road- 
show engagement of “Good Earth” at the 
Apollo. 

The old Lyric Theatre building in Anna, 

111., will be remodeled into a modern pic- 
ture house by the Rodgers circuit of south- 
ern Illinois. Howard Hejiderson, who man- 
ages the Yale for the outfit in the same 
toion, also will handle the new house. 

The Marches! Brothers, who operate the- 
atres in Amboy, Freeport and Lockport, 

111., have opened the Town Theatre in 
Prophetstown, 111. Kermit Reinboth will 
manage the house. 

Even the illustrious nainc of Schoen- 
stadt doesn’t prevent the dashing Sam 
from doing a little work once in a while. 
And he wasn’t taking his morning exercise 
either last Wednesday when he came out 
of the 831 building with a full sized can 
of feature film in each hand. 

Thomas Berta, who formerly operated 
the Wilton Theatre in Wilmington, 111., 
which burned down some time ago, will 
build a new show house in the town. It 
will probably also be called the Wilton. 


66 


BOXOFTICE :: April 10, 1937, 



ITO SOUNDING GIVEAWAY VIEWS 


Kansas Sessions 
End; Tax Passed 

Kansas City — Film and theatre men 
were as happy about the close of the Kan- 
sas legislature as the legislators themselves. 
Winding up their business Friday, legisla- 
tors went home after having passed the 
2 per cent sales tax as the only measure 
directly affecting the industry. The tax 
must be passed on to consumers by mer- 
chants and exhibitors. Effective July 1, 
it has no expiration date. It applies to 
almost all retail sales, including light, gas, 
water and telephone. Means of collection 
will be Kansas-mined zinc tokens. 

Many Tax Bills Out 

Income tax increases on personal and 
corporate incomes; a variety of occupation, 
privilege and sales taxes; a 2 per cent tax 
on gross receipts of motion picture, radio 
and newspaper advertising; an admission 
tax of 1 cent per 20 cents of admission; a 
chain store tax; fixing hours and wages 
for industry, etc., etc. — these and other 
bills were lost. 

E. A. Briles on Council 

E. A. Briles, exhibitor at Stafford, Kas., 
and representative, was made a member 
of the legislative council. This group of 
legislators and prominent Kansans work 
between sessions of the legislature on legis- 
lative problems. 

In Missouri, appearances indicate that 
it will be mid-May before adjournment. 

The only development of importance the 
past week is the suggestion that an amend- 
ment be made to the 2 per cent sales tax, 
giving merchants — and exhibitors — a cer- 
tain amount for collecting the levy. 


Officials Confer 

Kansas City — Leon Netter, of the Para- 
mount Theatres office in New York, Max 
Fellerman, of the RKO Theatres office in 
New York, and William Elson, district 
manager for RKO Theatres, were here 
Wednesday conferring with Mainstreet and 
Newman managers. 


NEOSHO CASH GIFTS 
BRING LOTTERY SUIT 

Neosho, Mo. — Cash giveaways operated 
by Hugh Gardner, owner of tne Orpheum 
Theatre, are in violation of the lottery 
laws, Wayne Slankard, prosecuting attor- 
ney, asserted here Tuesday in preferring 
charges against the exhibitor. 

Prefei-red in circuit court, the charges 
probably will be aired in trial during the 
June court term. 


“Not Bank Night’’ 

Kansas City — Contrary to published re- 
ports in the daily papers, the cash give- 
aways for which Hugh Gardner of the 
Orpheum at Neosho faces lottery violation 
charges is not Bank Night, E. W. McEwan, 
Bank Night distributor, said here Tuesday 
McEwan said that Gardner had never 
signed a contract for Bank Night and that 
he was using another form of giveaway. 


K. C. HOUSES TIE 

WITH RADIO SHOW 

Kansas City — Several Kansas City the- 
atres are tying in with the new Clyde 
Beatty radio program, “Beatty’s Circus Ad- 
ventures,’’ in connection with the showing 
of Republic’s Clyde Beatty serial. The 
new adventure program for the youngsters 
is on KMBC Monday through Friday from 
5:15 to 5:30, sponsored by Skinner Mfg. 
Co. 

To programs including the serial, chil- 
dren are admitted for 5 cents and a box 
face from Skinner’s raisin bran, spaghetti, 
macaroni, etc. All the groceries carrying 
Skinner’s products are advertising the tie- 
up with large posters. 

Theatres participating so far are the 
Rockhill, Westport, Strand, Ritz. Sun, Mur- 
ray, Belmont, Baltis and Castle; the 
Gauntier, Home and Princess, Kansas City, 
Kas., and the Electric, Independence, Mo. 


NEW PILOT GROVE HOUSE 
Kansas City — Carl Brands is opening a 
theatre at Pilot Grove, Mo. Brands form- 
erly operated a roadshow in that section. 


To Start Move to Eliminate 
Stimulants If Most 
Exhibs Agree 

Kansas City — The ITO here is conduct- 
ing a survey to determine the current re- 
action among independents toward all 
premiums and giveaways — merchandise or 
money. If all are opposed, a move will be 
started to oust the business stimulator. 

E. E. Webber, E. S. Young, Charley Pot- 
ter and “Dusty” Rhoades were named on 
two committees to determine the status of 
extra-theatre promotions, and are to report 
to the association April 15. 

Must Be Unanimous 

Some of the independents voiced their 
growing disapproval of premiums last 
week; hence the movement. Apparently 
the majority would like to see them elim- 
inated, but elimination is one of those 
things that has to be favored 100 per cent 
or is worthless. 

Even though the survey may not result in 
complete success, and the matter be dropped 
officially, it is expected to bring about de- 
creased emphasis on this type of promotion 
by some of the independents at least. 

Definitely, exhibitors are tired of give- 
aways. Perhaps the public is, too. 

It is interesting to speculate upon the 
amount exhibitors here have been spend- 
ing on premiums. This is in addition, of 
course, to costs of film which have, on the 
average, been practically doubled because 
of double and triple bills. 

Cost Exceeds Film Rental 

Estimated conservatively, the amount 
spent by theatres using premiums to any 
extent — and only in a few cases among 
(Continued on page 70) 


Fox Airer Shifts 

Kansas City — Fox Midwest has shifted 
its film chatter program “Let’s Go to the 
Movies” to Monday, Wednesday and Fri- 
day, from Tuesday, Thursday and Satur- 
day. Senn Lawler, advertising chief for 
the circuit, writes and mikes the 15-minute 
commercial which combines music from 
forthcoming pictures scheduled for Fox 
Kansas City houses, movie gossip, and 
plugging for current Fox theatre programs. 


MIDWEST EDITION Is One of the Seven Sectional Edi- JESSE SHLYEN, Midwest Editor, 4704 E. 9th St., Kansas 

tions in Which BOXOFFICE Is Published Weekly. The City, Mo. Phone CHestnut 7777. MAURICE WOLFF 801 

Other Six Editions Are: NEW ENGLAND, MIDEAST, CEN- Wesley Temple Bldg., Minneapolis, Minn. PAUL JAMES, 

TRAL, WESTERN, SOUTHERN, EASTERN. 2711 N. 56th St., Omaha, Neb. 



MINNESOTA ANTI-ZONING BILL 

REVIVED IN SURPRISE MOVE 


Upper and Lower House 
Committees Approve 
Trade Regulator 

Minneapolis — Believed killed because 
the vast majority of independent ex- 
hibitors as well as the exchanges dis- 
approve it, the anti-zoning bill is now 
very much alive in the Minnesota state 
legislature and is believed to have a 
good chance for passage. In surprise 
moves, following brief hearings, it was 
recommended for passage by the sen- 
ate general legislation committee and 
the house civil administration commit- 
tee. 

Under the measure's provisions, film 
exchanges would be compelled to re- 
lease their films simultaneously to all 
theatres charging the same admission, 
base rentals on the theatre's seating 
capacities and post prices. 

Film exchange heads declared at the 
public hearings it would be impossible 
to obtain sufficient prints to comply 
with the proposed law's requirements 
and that it would result in higher film 
rentals for exhibitors, thus harming, 
instead of helping, the latter, for whose 
relief it is intended. 

Every one of a dozen independent exhi- 
bitors, members of Northwest Allied States, 
interviewed by Boxoffice, declared himself 
opposed to the measure, termed it “ridicu- 
lous,” agreed it wouldn’t help the small 
theatre owner and asserted its provisions 
aren’t practicable or feasible and would 
turn the business topsy turvy. 

Inspired By Exhibitor 

However, at the public hearing it de- 
veloped that Carl Fust, owner of the West- 
gate Theatre, suburban house, who has had 
difficulty in obtaining product and opposes 
protection, inspired the measure. He and 
his attorney, K. J. Flakne, urged its pass- 
age. They charged that the film industry 
is ruled by a monopoly and that zoning is 
crushing the small independent exhibitor. 

David Shearer, attorney representing the 
film exchanges here, and several branch 
managers spoke against the bill. 

Highlights of Bill 

The principal features of the measure 
follow : 

Section 1 

As a guide in the interpretation and applica- 
tion of this Act, it is Tecognized by the Legisla- 
ture of the State of Minnesota that the business 
of producing and distributing moving jjicture film 
and exhibiting the same in the State of Minnesota 
is, in the very nature of such business, con- 
trolled by the producers and distributors thereof, 
and it is recognized that such producers and dis- 
tributors have the power to deprive any exhibitor 
in any municipality and the people thereof of a 
reasonable opportunity to enjoy the benefits of 
moving picture exhibitions in their respective the- 
atres and communities and discriminating against 
an exhibitor in any municipality and the people 


Minnesota Measure to 
Curb Ascap 

St. Paul — A bill in the state legis- 
lature would force Ascap to list prices 
on its copyrighted inusic at a price per 
piece and to abandon its present 
practice of charging flat blanket li- 
cense fees. At a public hearing on the 
measure Ascap was charged with hav- 
ing a monopoly on popular music and 
using it to extort exorbitant sums 
from radio broadcasters and other 
commercial users of music. 


thereof to their detriment. It is therefore de- 
clared to be the purpose and intent of this Act 
to make moving picture film available to all 
persons and exhibitors upon substantially equal 
terms and conditions and to remove unfair com- 
l^etition with respect to the rental of motion pic- 
ture film and with respect to the time that said 
film shall be made available to the exhibitors in 
any municipality. 

Section 3 

All exhibitors of motion pictures in the State of 
Minnesota are hereby classified under the follow- 
ing conditions and each such exhibitor shall, in 
making said application, select a classification 
and thereby elect to be classified under one of 
the classifications hereinafter provided. Such ex- 
hibitor may make application for a change In 
.^ucli classification from time to time by the filing 
of a new application and the payment of a further 
registration fee in a like amount, but no certifi- 
cate for a change in classification shall be issued 
to an exhibitor unless his written application for 
sucli change shall have been on file with the Sec- 
retary of State for a peiriod of at least 30 days. 
No theatre or place of amusement shall be per- 
mitted to be registered under more than one classi- 
fication at the same time. Exhibitors of motion 
pictures and the theatres operated by them are 
hereby classified as follows: 

(a) Class 1. Exhibitors showing first run 
pictures and charging an mlniission price of 
35 cents or more per adult person. 

(b) Class II. Exhibitors showing second run 
pictures and charging an admission price of 
not less than 25 cents, but less than 35 cents 
per adult person. 

(c) Class III. Exhibitors showing third run 
pictures and charging an admission price of 
not less than 20 cents, but less than 25 cents 
per adult person. 

(d) Class IV. Exhibitors sh4)wing fourth run 
pi<‘tures and charging an admission price <»f 
15 cents or less per adult person. 

Section 4 

Distributors of motion picture film shall make 
said film available to all exhibitors in the same 
classification of any one municipality on the 
same date. At least 14 days before any motion 
picture film is to become available to any exhibitor 
of each class in any one municipality, said dis- 
tributor shall post in a conspicuous place at its 

(Continued on page 74) 


H it is All-Spanish Talking Features 
— Made in Mexico, write 
or wire 

Latin-American Film Exchange 

405 N. Flores St. San Antonio, Tex. 

Distributors for Azteca Films Dist. 

Co., Largest Distributors in the 
United States. 

Ask Any Exhibitor in Texas About Us 


Ruling in St. Paul 
Hits Cash Games 

St. Paul — All theatre gift nights in 
Minnesota are jeopardized by a decision of 
the Ramsay county district court ruling 
that such gift nights as Ten-O-Win are 
lotteries in violation of the state anti-lot- 
tery law even though participants are not 
required by theatres using them to pur- 
chase admission tickets in order to qualify 
or win. 

The ruling was made in the case of the 
Lyceum Theatre, downtown subsequent run 
house here. The decision is being appealed 
to the state supreme court and the fate of 
theatre gift nights rests on the latter’s 
final verdict. 

Anti-Gift Night Bill Revived 

Another threat to theatre gift nights is 
an anti-theatre gift night bill in the state 
legislature. Thought to have been killed 
in committee, it was suddenly revived and 
recommended for passage by the house 
general legislation committee. 

Bank Night always has contended that 
if participants and winners do not have to 
purchase theatre admission tickets there is 
no lottery consideration involved. 


IT^S YOUR CHOICE! 

WHICH WAY WILL YOUR 
BUSINESS GO THIS SUMMER- 
UP OR DOWN? 



YOU CAN BE CERTAIN OF INCREASED 
SUMMER BUSINESS AND PROFITS BY IN- 
STALLING . . . 

“MAGIC-WEATHER” 

FANS - AIR-WASHERS 

COMBINATION UNITS — COLD WATER AIR 
CONDITIONERS AND COMPLETE SELF CON- 
TAINED REFRIGERATION UNITS. 



68 


BOXOFFICE :: April 10, 1937. 



yy 




lJlV0rC6 Dill rESSayB 

News in Brief 


nLANS for a new theatre at Phillips, 
* Wisconsin, have already been ap- 


for Minnesota Nearer 


Minneapolis — With approval voted by 
the senate general legislation committee 
and the house civil administration com- 
mittee, prospects have brightened for pass- 
age in the Minnesota state legislature of 
the theatre divorcement bill which is sim- 
ilar to the one already a law in North 
Dakota and which would require the 
Minnesota Amusement Co. (Publix) to give 
up its 87 Minnesota theatres. 

The senate general legislation committee 
recommended the measure for passage by 
a vote of nine to six. The house civil 
administration committee reported it out 
with a unanimous recommendation. It now 
is on general orders and can be called for 
a vote in both branches of the legislature. 

Steffes Expresses Confidence 
“It can’t be stopped now,” declared W. 
A. Steffes, who is in charge of the national 
Allied States fight to put divorcement bills 
over in all states. “I am confident that 
it will sail through both branches with 
flying colors.” 

On the other hand, there are some “in 
the political know” who predict that the 
measure will remain on general orders as 
far as the house is concerned and never 
come to a vote. The legislature adjourns 
April 22, but it is likely to be called back 
for a special session which may not be 
limited to tax legislation. 

Publix Pulls for Their Side 
In Minnesota, Theodore Hays, Publix 
executive, and Steffes are on opposite sides 
of the fence in this divorcement legisla- 
tion matter, although they are business 
associates and the closest friends. Both are 
astute lobbyists and those who are pre- 
dicting the bill never will go through base 
their opinion on the Hays’ pull with prom- 
inent Farmer-Laborites. 

The bill prohibits producers or distribu- 
tors to own outright or in part or to oper- 
ate any theatres. In North Dakota, Publix 
will fight its constitutionality in the courts. 


Aylesworth Disappoints 

Omaha — Local Variety club members who 
figured they were all set for the principal 
speaker for the national convention here 
April 17 and 18 this week were forced to 
renew the search when M. H. Aylesworth 
made almost a last-minute announcement 
to Chairman E. R. Cummings of the enter- 
tainment committee that he will be unable 
to come. 


New House Opens 

International Falls, Minn. — Eighty- 
eight days after the first shovelful of earth 
had been turned, the New Grand Theatre 
here opened its doors. The building was 
erected by the M. E. Greenberg Co. of 
Minneapolis which recently received the 
contract to build the new Avalon Theatre, 
Minneapolis neighborhood house. 



^HE Variety Club’s big formal dinner 
dance at the Hotel Nicollet Saturday 
promised to be one of the season’s out- 
standing social events. Tickets are $10 per 
couple and it’s promised that the food and 
drink alone will be more than worth the 
cost. The club’s house committee is in 
charge of arrangements and has worked 
long and hard to make it a supreme suc- 
cess. 

Ben Friedman, prominent independent 
exhibitor, was laid up in the hospital for 
a few days. Nothing serious — just needed 
rest after too much golfing on a Florida 
winter vacation. 

The Variety Club had its first golf tour- 
nament of the season scheduled for last 
Sunday. Then came the snow again, neces- 
sitating a postponement. The date will be 
decided when the weather becomes more 
spring-like and settled. Chief Barker Bill 
Elson says. 

The Sportsmen’s Show at the Audito- 
rium drew 50,000 people, including many 
of the Filmroio bunch. Another big ice 
show is scheduled for the Arena April 8-11. 
Two legit road attractions in the Twin 
Cities this week — Talullah Bankhead in 
"Reflected Glory” at the St. Paul Audito- 
rium and Jane Cowl in "First Lady” at the 
Minneapolis Metropolitan. All of the 
aforegoing, along with the bad weather, 
coming under the head of opposition for 
the movie houses. 

Speaking of stage shows, the Orpheum 
has two more underlined. One is “Strip- 
ping Stars,” the week of April 16, and the 
other the Weaver Brothers and Elvira, date 
unannounced yet. 

T. J. Bennett, Paramount New York 
home office auditing department repre- 
sentative, in town. Came here from Can- 
ada where he has been working several 
months, and says it feels good to plant his 
feet on the soil of the good old U. S. A. 
again. 

Gordie Greene at the Palace, 15c dual 
feature subsequent run house downtown, is 
offering wrestling matches as a special 
added attraction one night a week. 

Daddy of a bouncing SVz-pound baby 
girl, Allen S. Clatworthy, veteran M-G-M 
salesman, issued nifty announcement cards, 
telling of Mildred Alice’s "world premiere” 
at Abbott Hospital here March 4 at 4:35 
p. TO. and naming the members of the 
"cast” concerned. 

“Hy” Chapman, Columbia branch man- 
ager, returned from Chicago where he at- 
( Continued on page 74) 


proved, and actual work is to begin 
this week. The theatre is to be com- 
pleted in time for opening during the 
latter part of May. This theatre will 
be another unit of the George Miner 
circuit, and associated with Mr. Miner 
in his new theatre at Phillips are Mr. 
Lyle Webster and Mr. A. N. Donnellan. 
Plans call for the latest, most modern- 
istic type of theatre building with seat- 
ing capacity of about five hundred. The 
latest and finest equipment obtainable 
has been purchased for this new thea- 
tra, including deluxe AIR-LOC full- 
upholstered chairs, latest type ULTRA- 
PHONIC SOUND SYSTEM, JEWELL low 
intensity lamps and rectifiers, SIMPLEX 
projectors, etc. All of this equipment 
was purchased from CINEMA SUP- 
PLIES, INC. 


Hannah, North Dakota, is to have a 
new moving picture house scheduled 
to open on April 1 5th. Mr. W. 1. Pfiaum 
has bought the highest quality equip- 
ment for this beautiful theatre from 
CINEMA SUPPLIES, INC. 


Work on the new Avalon Theatre, 
Minneapolis, is progressing rapidly. 
AIR-LOC full-upholstered seats have 
been scheduled for this theatre, deliv- 
ery to be made on May 1st by CINEMA 
SUPPLIES, INC. 


The new State Theatre at Lake Mills, 
Iowa, opens April 15th. This theatre 
will be one of the finest in northern 
Iowa, and will include the latest 
ULTRAPHONE JEWELL Sound System 
together with Jewell lamps in the pro- 
jection room, and the famous AIR-LOC 
full-upholstered seats, all of which is 
furnished by CINEMA SUPPLIES, INC. 
— Adv. 


BOXOFFICE :: April 10, 1937. 


69 


Trade Outlook Rosy 
in Kaycee Sector 

Kansas City — Although exhibitors and 
exchangemen very seldom agree on mat- 
ters affecting their business, they are 
showing remarkable unanimity in praise 
of the future outlook for this section. Since 
1930 the area has had short crops and 
droughts, but at present the indications are 
that this will be the best year in six for 
the farmer, and. through him, for other 
businesses and industries. 

Testimonies From Many 

Testimony to this effect is submitted by 
a variety of sources within the industry. 

From western Kansas comes Lloyd Mor- 
ris, Great Bend exhibitor, with the report 
that crops look better than in several years. 

On his return from a trip through almost 
all of Kansas. W. A. Porter, Stebbins Thea- 
tre Equipment Co., said that exhibitors are 
optimistic and that many are making im- 
provements on the basis of the bright out- 
look for the year. 

Ward Scott, district manager for 20th 
Century-Fox, was down in Oklahoma the 
other day and found they had the best 
prospects in six years. They don’t need 
any more rain until May to make a wheat 
crop. 

W. L. Norris of Consolidated brought 
back similar observations after a trip which 
included Emporia, Topeka, Lawrence, El 
Dorado, Arkansas City, Wichita and Wel- 
lington. 

Missouri crop conditions also are much 
better than a year ago. 

Market Prices Booming 

The beauty of it is that the farm market 
is in the best shape it has been for years. 
Prices are constantly rising and there is 
little indication that the market will weak- 
en much before harvest. 

So in spite of bad weather during the 
late winter and early spring, which admit- 
tedly has affected grosses deleter! ously for 
all exhibitors, in town and out, the indus- 
try is not crying. 


ITO Giveaway Survey 

(Continued from page 67) 

independents is this not the case — is more 
than that spent on films, even where the 
theatre is playing doubles on every change. 
In one instance a theatre spent $85 for 
film and $250 in premiums on one change 
(two days). In another, the average weekly 
rentals totaled a little more than half of 
the weekly outlay for giveaways. In still 
another case, the exhibitor has been paying 
something like $500 a week for premiums, 
$300 a week for film. 

Taking very conservative estimates of 
premium costs and the additional cost of 
extra features, the Kansas City indepen- 
dent has added practically 200 per cent to 
his film cost, as compared with a few years 
ago when singles without premiums were 
the rule and not the rare exception. 

The Fox Midwest chain hasn’t used 
dishes in Kansas City for about a year, but 
has offered electric refrigerators, radio 
bars, and the like. 


New K. C. Variety Club 
Bows to Ladies 

Kansas City — Variety Clubroonis 
took their first bow to the ladies 
Saturday (April 3) in a very neat 
little cocktail party at which punch 
and hors d’ouevres (look it up your- 
self) were served by the staff, music 
by a string orchestra, and dancing by 
the assembly. Approximately 50 
ladies, accompanied by husbayids, 
viewed the new quarters. The reac- 
tion was unanimous: they liked it, 
and proved it by staying from 4 to 
8 p. m. 


New RCA Installations 

Kansas City — RCA sound installations 
reported by Don Davis for the last few 
days include the York at York, Neb., a 
Central States second run; the Stanley at 
Galena. 111., and, going north, the Fenni- 
more at Fennimore, Wis., and the Metro 
at Prairie due Chien (“prairie dog” to you), 
Wis. The latter house has been completely 
remodeled after a two-months closing. 
George Panka has renamed the theatre. 
It used to be the Blackhawk. 


Kopulos Re-enters 

Kansas City — Mrs. Stella Kopulos has 
taken over operation of the Columbia, 
North End house here. Mrs. Kopulos form- 
erly operated the theatre, which has been 
handled in recent months by H. L. Parker. 


A. A. Electric Machinery Co. 

Ernest Amoneno, Mgr. 

1117 Cherry St. Phone: Victor 8796 

Great Western Stage Equipment Co. 

817 Holmes St, T. L. Greening, Mgr. 

Phone: Victor 9078 


Stebbins Theatre Equipment Co. 

1804 Wyandotte St. 

C. H. Badger, Mgr. Phone; GRand 0134 


Southwest Theatre Equipment Co., Inc. 

309 West Douglas Ave. Wichita, Kas. 

C. D. Peck, Mgr. Phone 2-2153 


Washed Air Units, all sizes, blowers, home 
units, spray nozzles, multiblade rotors 

G. A. Peterson VI. 3535 H. F. Rodick 

109 W. 18th St.— Kansas City, Mo. 


TWO MO. EXHIBITORS 
HONORED AS MAYORS 

Kansas City — People like exhibitors, ex- 
changemen to the contrary, as is evidenced 
by the election of a couple of them as 
mayors of their home cities. 

Robert Shelton of the Star at Warrens- 
burg. Mo., was named mayor there. The 
house is a unit of the Commonwealth cir- 
cuit. 

Rex Barrett, manager of the Uptown, 
Columbia, Mo., another Commonwealth 
house, was scheduled to go in as mayor of 
the Missouri University city. 


Vaughan Bros. Expand 

Kansas City — L. and F. G. Vaughan, 
veteran showmen in this territory, have 
leased the Lyric Theatre in Runge, Tex. 
The brothers also operate a theatre in 
Poth, Tex. L. Vaughan formerly was asso- 
ciated with the Fox Midwest Theatres in 
Dodge City and Wichita. F. G. Vaughan 
at one time was employed by the Griffith 
Amusement Co. in Oklahoma City. 


LARGE CARRIER INSTALLATION 

Hutchinson, Kas. — The new Wolcott 
Building here, the newest and one of the 
largest buildings in Kansas, will be com- 
pletely Carrier air-conditioned when it 
opens April 15. In addition to a central 
plant system for conditioning the first floor 
stores in the building, 138 Carrier year 
around unit air conditioners have 'been in- 
stalled in the offices. 


Independent Theatre Owners Association 

3501 Gladstone — BEnton 5456 
E. Rolsky, Pres. Ed Hartman, Sec'y 


K. M. T. A. 

128 W. 18th St. — Harrison 4825 
John Staple, Pres. R. R. Biechele, Sec.-Treas. 


SCREEN PUBLICITY 


Alexander Film Company 

Motion Picture Advertising 
E. L. Harris, Dist. Mgr., Mo., Kan., Neb., Iowa. 
1000 E. 76th St.— Phone, Hiland 2694 


K. C. SOUND SERVICE 

Syncrofilm Sound Equipment and Service 
W. L. 130 W. 18th St. W. P. 

Norris HA 4783 Humston 




TRADE DIDECTCDr 

WJWMW A HANDY QUIDE FOR THE EXHIBITOR 

KANSAS CITY 


EQUIPMENT AND SUPPLIES 


EXHIBITOR ASSOCIATIONS 


AIR CONDITIONING 

Peterson Freezem Mfg. Co. 


SOUND SERVICE 


70 


BOXOFFICE :: April 10, 1937. 


K A Y C IE IE 

EXHIBITORS on Filmrow this week in- 
cluded Mr. and Mrs. Bessier, Humboldt, 
Kas.; L. M. Robison, Albany, Mo.; F. J. 
Ledoux, Holton, Kas.; George Nescher, Val- 
ley Falls, Kas.; J. W. Davis, Higginsville, 
Mo.; A. E. Jarboe, Cameron, Mo.; Mervin 
Otto, Pleasanton, Kas.; Ray Mathis, An- 
derson, Mo. ; Ray McKittrick, Kansas, Osa- 
watomie, Kas.; Stanley Schwan, Lawrence, 
Kas.; Mr. and Mrs. Joe Ghosen, Sedalia, 
Mo.; S. F. Wilson, Camdenton, Mo.; C. R. 
Allen, Buffalo, Mo., who has been in in a 
long, long time; Frank Anderson, Kirks- 
ville. Mo.; E. M. Mullikin, Springfield, Mo.; 
Hanson Lacy, Humansville, Mo.; Harry 
Moulton, Sabetha, Kas., who brought in a 
restaurant operator to give him the right 
kind of advice on buying a new cooling 
system for his restaurant; Jess Binney, 
Pattonsburg, Mo. 

Curiosity of exhibitors was aroused the 
vast week by the question, “Are you on 
the honor roll?” which made its appear- 
ance on all Republic- Midwest letters. 
Here's the answer: A series of 40x60 cards 
framed in a bright blue are going up on 
the loalls of the exchange. They contain 
the names of all exhibitors completely 
booked up for June, “Bob Withers Month.” 
Three of the frames were up early in the 
week, with 36 names in each frame. Nice 
idea. 

Orchids to Miss Catherine Donohue, 
cashier at M-G-M, who last Thursday eve- 
ning (April 1) entertained Metro office 
girls at her home, 3909 Windsor. Approxi- 
mately 30 attended. That everyone en- 
joyed it is indicated by the fact that a 
couple of lads, A1 Adler and Walter Lam- 
bader, Metro bookers, crashed the gates of 
the all-girl affair. 

Signs of Spring: the boys from Twenti- 
eth Century-Fox pitching horseshoes and 
tossing baseballs on the empty lot back of 
the Fox exchange. 

“The Good Earth” is harvesting out 
plenty to the acre at the Orpheum box- 
office. Governor and Mrs. Walter A. Hux- 
man of Kansas attended the show the 
other evening with a party. 

William Leucht, and his son, William, 
who formerly operated the Olive, Savoy 
and Valley theatres in St. Joseph, Mo., 
were on Filmrow this week with the report 
that they are lining up two or three shows 
in northwest Missouri. 

M. B. Pressley of the Globe Theatre, 
Savannah, Mo., is buying new RCA sound. 

Mike Roth, Columbia exploiteer, just re- 
turned from five weeks spent on “When 
You're in Love” in Omaha, Des Moines, 
Waterloo, Iowa City and Davenport. Roth 
will have charge of the roadshow of “Lost 
Horizon” here this month. 

A new name suggested for movie moguls 
— colossal stupenders. 

John E. Huston of Florida, who formerly 
ran a show at Stanberry , Mo., was visiting 
on Filmrow this week. 

B. J. Nicoley replaces Eva Hunter as 
cashier at the Grand National Film Ex- 
change. Nicoley formerly was chief audi- 


tor for the Dickinson theatre circuit and 
previously had been associated with the 
First National Bank at Lawrence, Kas. 

Dick Sachel of the National Screen Serv- 
ice in Chicago has been a visitor here the 
past week, conferring with Charley Greg- 
ory, local branch manager. 

Roy Dunnock of the Madrid Theatre at 
Atchison, Kas., was his usual festive self 
along Filmrow last week. In the past he 
has been such a regular visitor that we 
never bothered to print his name, but Roy 
would like his wife to know that he was 
attending to business, so we’ll vouch for 
him. 

“Tain't so,” affirms Miss Kay Griffith of 
the Republic -Midwest office when asked 
about a marriage license report in the 
Times of April 1. The Kathryn F. Griffith 
listed is not her and she has been telling 
so to almost everybody she meets. 


BOWLING LEAGUE 


Kansas City — League leaders lost two to 
Film Delivery in last Monday’s skirmish. 
The Fox Theatres team still holds second 
place, with 23 won to date, two more add- 
ed to their crown in Monday’s battle with 
Independent Poster. The Erpi boys took 
all three games from the Barkers, rating 
fourth place. 


LKAGUK STANDINGS 
(As of Montla.v, April .5) 


HrA-UKO. . . . 
Fox Theatres .. 
Cresswell. . . . 




Won 
... 25 

... 23 

2*^ 

Lost 

14 

16 

17 

18 
22 

Finton-Jones . . 





Film Delivery 





0 0 , 

Indep. Poster . 




... 1 () 

23 

Barkers 




... 15 

24 

RESULTS LAST 

MONDAY 

Won 

Lost 

PJrjii 


789 

721 

2299 3 

0 

Barkers 

... 788 

786 

702 

2276 0 

3 

Fox Theatres . 

... 851 

790 

8-10 

2487 2 

1 

Indei>. Posters 

... 796 

822 

748 

2360 1 

2 

Film I>elivery . 

. SOS 

801 

70.3 

2309 2 

1 

RCA-RKO. . . 

... 796 

795 

789 

2380 1 

2 

Cresswell. . . . 

... 736 

930 

8 43 

2509 2 

1 

Finton-Jones. , 

. . 833 

790 

804 

2427 1 

2 


INDIVIDGAG HIGH SCORKS 

Godson, 595; F. Hensler, 568; F. Lambader, 565 ; 
Cres.swell, 22.5; J. L,ewis, 225; .Tack Cameron, 203. 

NKXT WKKK’S SCHFDUGK 


Film Delivery vs. Erpi Alleys 19-20 

RCA-RKO vs. Barkers Alleys 21-22 

Cresswell vs. Fox Theatres Alleys 23-24 

Finton-Jones vs. Indep. Posters Alleys 25-26 


LOWE BUYS BRILES'S 
NUEVA AT STAFFORD 

Kansas City — The Nueva, E. A. Briles’s 
theatre at Stafford, Kas., has been acquired 
by F. L. Lowe, who operates houses also 
in Hays, Lyons, Lucas and Sterling, Kas. 
The Stafford acquisition gives “Doc” five. 

Briles publishes the Stafford newspaper 
and represents his community in the Kan- 
sas house of representatives. 

Fire almost completely destroyed the 
Nueva last month. It is being rebuilt and 
is expected to open around May 1. 


"LOST HORIZON" IN K. C. APRIL 22 
Kansas City — Columbia’s “Lost Horizon” 
will go into the Orpheum here for road- 
showing beginning April 22. Other key 
spots throughout the territory will follow. 


• DON 

“High Fidelity” 

Says: 

DON'T MISS SEEING 
That Great Picture, 

“THE GOOD EARTH” 

at the Orpheum 
Now. 

Also Don't Forget 
That Loew's 
Is Using 

RCA 

HIGH FIDELITY 
De Luxe 

for this 

Superb Picture. 

The Two Make 

a Real Combination. 

See and Hear 

for Yourself 


D on 

AVIS 

90G Davidson Bldg — 17th & Main 
KANSAS CITY, MO. 



BOXOFFICE ;: April 10, 1937, 


71 


Neb. Bank Night 
Battle Is Ahead 

Lincoln — Attorney generals, past and 
present, will lock horns in the battle test- 
ing the legality of Bank Night in Nebraska, 
the prosecution represented by Attorney 
General Richard C. Hunter, and the de- 
fense with William Wright, who preceded 
him in the office. 

Hunter has his entire staff working on 
the case — Paul Chaney, Francis V. Robin- 
son and Barlow Nye. Besides Wright, the 
Bank Nighters have S. Halpern, Minne- 
apolis, and John Mullen, Omaha. 

Prefer Trial on Stipulation of Facts 

Tiff of the two office heads brings to a 
boil the differences of opinion in the two 
administrations. Wright always ruled 
Bank Night legal if complying with the 
copyrighted plan and if no one needed buy 
tickets to the theatre to be eligible to win, 
which the Bank Nighters claim to have 
lived up to rigidly. Hunter ruled it was in 
violation of the lottery laws and picked 
the Beatrice. Neb. situation. Rivoli and 
Fox. Foxwesco houses, for the test when 
the Bank Night people refused to adhere 
to his ruling. 

Conferences are being held semi-weekly 
between the opposing attorneys, argument 
being whether the case shall be tried on a 
stipulation of facts, or on evidence. Both 
sides prefer the former action, but the at- 
torney general’s office is having some 
trouble getting the defense to admit, or 
agree to admit, some of the “facts.” 

No trial date has been set yet. 


AWARDS PASSES TO 

24 BEST DRESSED 

ScoTTSBLUFF, Neb. — Clcvei' Easter day 
business buildup stunt was pulled by Man- 
ager Bill Boston of the Egyptian when he 
had a local roving reporter-photographer 
“shoot” Easter paraders in their finery. 

From the pictures Boston picked the 24 
whom he considered the best dressed in 
Scottsbluff. posting pictures of 12 in his 
theatre lobby the night following Easter 
and 12 more the next night. Each one se- 
lected rated two passes to the Egyptian. 


Usher Wins Drawing 

Lincoln- — Kenneth Freeman, usher at 
the Varsity, came off lucky this week. A 
local gas station has a $100 drawing each 
week pulling numbers which have been 
taken from auto license plates. Freeman 
nulled the $100 this week and knocked 
people down getting to the bank to have it 
cashed before somebody found out it was 
a mistake, or a dream. 


Schiller Opening Waits 

Lincoln — No definite date has been set 
by Harry Schiller, Grand Island, for the 
opening of the New Grand Theatre, al- 
though it’s expected around April 27. 'Work 
on the interior is slow and is taking more 
time than expected. 


IIL I M C €> IL M 

^ARL ROSE, the York, rascal, had a good 

time at the expense of Boxoffice here. 
Heard about us going to Grand Island last 
weekend to pick up a new car, so when we 
came back through his town. Rose had 
erected a huge sign right in front of the 
theatre which read: “This parking space 
reserved for Barney Oldfield and his new 
car.” Spreading feet atop his desk for a 
short chat. Martin Coopersmith made it 
look like old home week by dropping in 
for a handshake. Coopersmith is cur- 
rently enamoured of a gal who lives in the 
town and was weekending scandalizing her 
parents. 

In Grand Island, tried to catch William 
Youngclaus, but everytime showed up at 
either of his theatres, he’d just left for 
somewhere. Chatting with Eddie Forrester, 
he became very cagey on the matter of his 
forthcoming move and would not even 
hazard a guess as to his ultimate destina- 
tion ivith Tri-States. Move won’t be made 
until May 1, anyway. 

Pulled up to the Harry Schiller palace 
(no kiddinl and congratulated him on be- 
coming a large potato in the Grand Island 
movie garden. Could have shut eyes and 
sworn it was Bob Livingston talking. Same 
words came out: “Trouble with this situa- 
tion is that there are too many theatres 
operating.” Which seems to be an almost 
universal complaint. Harry is planning a 
big to-do late this month when his house 
opens and it looks like the show biz will 
be rollcalled and found present to a man 
to wish him well. 

Chuck Doty, exploiteer here, fancied this 
week by getting the unicameral to pass a 
resolution asking for a command appear- 
ance of tha Major Bowes amateur show on 
the floor rf the legislature. Will rate some 
good newspaper copy, it is likely. 

Milton Overman can hang up a sign in 
front of the Varsity now heralding himself 
as a surgeon. Was playing “You’re in the 
Army Now” and didn’t like the Wally Ford 
death on the end of the picture. So he 
chopped off the last 50 feet of the last reel 
and moved the “Finis” tag up — thus sav- 
ing Ford’s life. How about that! 

Ike Hoig’s romance is hitting on one or 
two cylinders now. Reason is his new 
duties keep him tied down so much, the gal 
friend is lucky to get a telephone call. 

Mrs. Bob Livingston is now in Arizona 
where she’ll probably stay until summer. 

Glen Rutherford, whose wife is a cashier 
at the Cavitol. got a letter this week from 
Warren Krech. from Hollywood. Krech 
remembered Rutherford from army days 
together in France and told about stealing 
their pals’ shoes ivhile they slept and then 
trading them to French farmers for a good 
homecooked meal. Most people know Krech 
as Warren William on the screen. 


PAUL THACKER BUYS PENDER 
Pender, Neb. — The Pender has been sold 
by A. E. Thacker to his brother, Paul 
Thacker. 


Anti-Ascap Bill 
Reported Adverse 

Lincoln — The anti-Ascap bill facing the 
Nebraska unicameral legislature has prac- 
tically no chance of passage now, after a 
report on it from the legislature’s consti- 
tutional committee which declares that if 
passed, the supreme court will throw it out 
because it embraces too much power. 

Offered by Senator Frank Brady, an 
Atkinson rancher, the bill would make 
Ascap illegal in Nebraska and set a pen- 
alty for any similar organization to try 
and operate here. Not only were nearly 
all the showmen behind it, but dance halls 
and radio stations were in support, too. 

Would Need Amending 

The bill was being rushed through and 
came out of a hearing with excellent 
chances. Ascap was called a “vicious 
trust,” and the mention of trust before a 
body of this nature is like a red flag to a 
bull. Additional help in pushing it was 
expected from several powerful senators, 
who were either showmen or attorneys who 
had been on the losing end in Ascap court 
actions. 

Unless amended now, it’s doubtful if the 
bill will progress any further and will prob- 
ably be shelved. The unicameral is pro- 
ceeding cautiously in its initial session and 
hopes there’ll be no unconstitutional black 
marks against it. 


AP SIGNS OLDFIELD 

FOR FEATURE SERIES 

Lincoln — Barney Oldfield, Boxoffice 
representative here, has been signed by the 
Associated Press to do a feature series for 
the state service, which includes 15 daily 
sheets in Nebraska. The stint will be done 
from Hollywood. Additionally, the Box- 
office scribe will do a daily column for 
the Lincoln Star and Nebraska State Jour- 
nal, as well as a couple of Sunday features 
for the Sunday Journal and Star. 


Lincoln Likes Vaude 

Lincoln — Vaudeville is likely to continue 
at the Orpheum here until the middle of 
May, according to bookings already lined 
up. Stage shows have done excellent busi- 
ness this season. After flesh goes out, pol- 
icy will be duals. 


CHANGE HANDS AT PAXTON 
Lincoln — Harry C. Carter, of Arapahoe, 
Neb., is understood here to have assumed 
operation of the Sun in Paxton, Neb. He 
bought the theatre recently, and was form- 
erly employed by A. Benjamin, Inc. 


GARNES BUYS GIBBON 
Gibbon, Neb. — The Gibbon has been 
bought by J. O. Games from H. L. Beuck. 


WOOD RIVER OAK SOLD 
Wood River, NEB.^The Oak has been 
sold by Lillian Lyhane to M. D. Lyhane. 


72 


BOXOFFICE :: April 10, 1937. 


TWO TRI-STATE UNITS 
MAKE POLICY CHANGE 

Omaha — Policy changes for two outstate 
Tri-State Theatre Corp. houses were an- 
nounced here this week by District Man- 
ager Evert R. Cummings. 

The Rivoli at Hastings will retain double 
features only on Wednesday and Thurs- 
day nights. Programs will now be changed 
three times instead of twice a week. 

Previously the Rivoli has allowed pat- 
rons to register with attendance cards on 
Thursday and Friday nights for the Satur- 
day night cash drawings. Now these regis- 
trations will be limited to Friday night 
only. The Strand at Hastings will con- 
tinue to allow attendance registrations on 
Saturday nights only. 

Rivoli prices will be 25 cents for matinees 
and 35 cents evenings on the Sunday 
change, and 25 cents on the other two 
changes. 

Orville Rennie, Tri-States city manager 
in Hastings, also was called into Omaha 
this week to study cash award operation 
methods here. 

The Grand Island Capitol also goes to 
single features the first four days of the 
week, and retains double features the latter 
three days. 

MISKELL "SCOOPED" 

ON DAUGHTER'S BIRTH 

Omaha — Mrs. Bill Miskell and new 
daughter are doing fine, and Manager Bill 
Miskell of the Orpheum has almost re- 
covered himself, but he’s still wondering 
how Exploiteer Ted Emerson knew about 
the baby’s birth almost as soon as he did. 

Miskell dashed excitedly into Tri-States’ 
offices, grabbed Emerson and yelled: “It’s 
a girl!” 

“Sure, I knew that,” answered Emerson 
nonchalantly. “Why the story is in the 
afternoon papers already.” 

“How the heck did they know?” demand- 
ed Miskell and ran out again to buy a 
paper. 

The newspapers knew because Emerson 
had arranged with a nurse at the hospital 
to flash him the news. The baby has been 
named Mary Leith. 


New Ballantyne Sales 

Omaha — At least four Nebraska exhibi- 
tors have taken on as a sideline dealerships 
in a new cold water air conditioner being 
distributed by the Ballantyne Co. They 
are: Walter Bradley, Neligh; Ralph Fal- 
kenburg, Lexington; Harold Schoonover, 
Aurora, and Mons Thompson, St. Paul. 


Novitsky Family Moved 

Omaha — Hymie Novitsky, recently ap- 
pointed Republic-Midwest branch manager 
in Omaha, has moved his family here from 
Grand Island, Neb., where he had main- 
tained residence as salesman for 20th-Fox. 


"WAIKIKI" AND "DIARY" BREAK RECORD 
Omaha — An all-time boxoffice record for 
the Omaha Theatre under Tri-States man- 
agement was set Easter week when “Wai- 
kiki Wedding” and “A Doctor’s Diary,” 
Paramount films, grossed 235 per cent. 


€> m A IIHII A\ 

TACK SAGGAU, the athlete son of Ex- 
^ hibitor Henry Saggau of Denison, Iowa, 
will have the male lead in The Bluejay 
Revue, annual musical presented by 
Creighton University, at the Paramount 
Theatre April 12. 

Local ribbuig cham'pionshi'p has been 
awarded W. P. Bernfield, United Artists 
exploiteer from Kansas City. Visiting a 
neighborhood exhibitor here the other 
night, Bernfield called in the manager and 
said: “Looks to me like your film is wob- 
bling a bit.” The exhib looked for himself. 
“Sure is,” he admitted, “what’s the an- 
swer?” “Better buy some screen oil from 
Bob Ballantyne,” advised Bernfield. 

Louise Fitch, former local gal who jump- 
ed into radio from the Community Play- 
house ( which trained Henry Fonda ) , may 
get a United Artists screen test. 

Everybody's happy about the way Ted 
Emerson’s stunt on Wafford the pig final- 
ly has come out. The pig was turned over 
to the free milk and ice fund of a local 
newspaper, then purchased for $25 by Va- 
riety Club. Then Variety gave the pig to 
Father Flanagan’s Home for Boys. 

Local friends have learned that Sherman 
Lowe, the Hollywood writer, once was 
known as Sherman Lowenstein here, and 
managed a local women’s ready-to-wear 
store’s shoe department before bitten by 
the film bug. 

Miss Ethel Good celebrated the an- 
nounceme7it of her engagement by catch- 
ing a heavy cold. Now she can hardly talk 
about HIM above a whisper. 

Local houses were hit hard by the Shrine 
circus at Ak-Sar-Ben coliseum this week, 
the attendance of 40,000 exceeding that of 
two years ago by nearly 6,000 and setting a 
new record. 

Biller Tibbye Wolfson of 20th-Fox an- 
nounces her betrothal to Ed Himelstein of 
Omaha. 

M-G-M’s office party celebrating the ex- 
change’s victory in the recently-completed 
national drive has been set for late in May. 

Charles (Toby) Stewart of the Shenan- 
doah (la.) Mayfair strutted along Filmrow 
last week with his baby daughter. He’s as 
proud of her as he is of daughter Kay, 17, 
who recently signed a Paramount contract. 

Hazel Anderson, M-G-M’s booker, is 
elated that this year she gets to go to the 
national convention in Los Angeles in May. 
This will be her first convention trip and 
first sight of Hollywood. 


Nips Booth Fire 

Omaha — When the end of a broken film 
film caught fire in the projection booth 
of the Gem Theatre, Operator A1 Lewis 
tore it from the machine and played a fire 
extinguisher on the blaze. The fire was 
confined to the booth and quickly extin- 
guished, Lewis escaping uninjured. 


Omahan Sues Over 
Bank Night Prize 

Omaha — Suit attempting to collect a $1,- 
000 Bank Night prize has been filed in 
municipal court by Mrs. Walter a Rosen- 
berg of Omaha against Tri-States Theatre 
Corp., Frank Houston of the Minne Lusa 
Theatre and Affiliated Enterprises of Den- 
ver, owners of the Bank Night copyright. 

Mrs. Rosenberg bases her suit on the 
allegation that the Bank Night drawing 
had been advertised for 9 p. m. each Wed- 
nesday, but that on Feb. 24, 1937, it was 
held at 8:20 p, m, and that her name was 
drawn as the winner. 

Inquiry Conducted 

She asserts she left home at 8:30 p. m., 
expecting to be at the theatre in time for 
the drawing. When she arrived, however, 
she was informed that the drawing was 
over and that she had lost the prize by vir- 
tue of not being present. She attempted 
then to claim the money, but was refused. 

At that time Mrs. Rosenberg carried 
her complaint to city councilmen, who in- 
quired of the Bank Night pool why the 
drawing had been held at 8:20. District 
Manager Evert R. Cummings of Tri- 
States, as chairman of the group, replied 
that no time had ever been definitely set 
for the drawing. He added that the time 
of each drawing was never set until the 
same day because of the difficulty of syn- 
chronizing programs of all the 25 theatres 
in order to avoid picture breaks. 

Denies Advertising Drawing Time 

Furthermore, Exploiteer Ted Emerson of 
Tri-States, who has written all the trailer 
advertising used for Bank Night since its 
inception, asserts that no time was ever 
advertised. Also the theatres were early 
forbidden from mentioning Bank Night in 
any form in their newspaper copy. 

It is believed Tri-States was named a 
party to the suit since the drawing is held 
on the stage of that circuit’s Orpheum 
Theatre each week. 


Many Overhauling Jobs 

Omaha — Through the cooperation of 
local exchanges, who detect scratched film 
and recommend overhauling jobs on pro- 
jection machines, many exhibitors in the 
Nebraska territory have had the work done 
this spring, according to Robert Ballan- 
tyne of Scott-Ballantyne Co, Among the 
exhibitors are: Charles Prokop, Wahoo; 
Jack Galbreath, Superior Neb.; Roy Dres- 
her, Spencer, Neb.; C. N. Robinson, Blair, 
Neb.; Faye Honey, Tecumseh, Neb.; Moon 
Theatre Co., Wilber Neb.; and L. C. Ehlers, 
Minden, Neb. 


LATEST WESTERN SALES 

Omaha — Western Theatre Supply an- 
nounces sale of lamps, rectifiers and screen 
to P. G. Held for the Strand at Griswold, 
la.; lamps, rectifiers, screen, decorations, 
carpet and 475 seats to F, E, Rider, who is 
replacing the fire-destroyed Crystal Thea- 
tre at Wauneta, Neb,, and complete air 
conditioning to Henry Hower for the 
Grand, Worthington, Minn, 


BOXOFFICE :: April 10, 1937. 


73 




J^R. AND MRS. A. H. BLANK are receiv- 
ing congratulations on the birth of a 
grand-daughter, Beverly Ann, to their son 
and daughter-in-law, Mr. and Mrs. Myron 
Blank, last Sunday in Iowa Methodist hos- 
pital. The baby’s maternal grandparents 
are Mr. and Mrs. L. J. Navran of Kansas 
City. 

Ronald ^ Dutch) Reagan, 26, sports an- 
nouncer for station WHO for the last four 
years, has signed a contract with Warner 
Brothers studio. Reagan took a screen test 
while in California last month on his an- 
nual inspection trip of Chicago baseball 
teams in connection with his sports an- 
nouncmg job. More as a lark than any- 
thing, Joy Hodges, Des Moines girl, in the 
movies and in radio work, secured the test 
for him. 

Bored with the usual adjectives like 
“colossal, stupendous, magnificent, etc.,” 
Harold Lyons, manager of a Burlington, 
Iowa, theatre recently put a unique mar- 
quee billing “out front.” It said, “Two 
features — neither one is any good.” 

Herbert Ashton jr. of New York City, 
leading man at the Princess here in 1926, 
returned to Des Moines this week as direc- 
tor of the federal theatre players project 
which opens April 15 at the President 
Theatre. 

The front of the new Monogram office 
has a Monogram trade mark in silver leaf 
blue and black. A lightning bolt metal 
sign above the window carries the words, 
“Independent Major” below a full sign 
“Monogram” in raised aluminum letters. 

Maxine Farr, former secretary to the 
registrar at Drake U., is now secretary to 
F. E. Judd, manager in the new Monogram 
office. 

Republic-Midwest has made arrange- 
ments with station WHO artists’ bureau for 
a personal appearance of A1 Clauser and 
his Oklahoma Outlaws in connection with 
the engagement of the picture, “Rootin’ 
Tootin’ Rhythm,” which they just finished 
making with Gene Autry in Hollywood. 

A. H. Blank and G. Ralph Branton left 
this week on a business trip to New York 
City. They expect to be gone a week. 


Griswold Theatre Set 

Griswold, Ia. — For the first time in 
nearly two decades Griswold will have two 
theatres with the opening of a new 300- 
seat house in a few weeks by Mervin Neeley 
and Arch Conklin. They have leased the 
lower floor of the Odd Fellows building and 
plan a contest for a name. 


Takes Keokuk Post 

Keokuk, Iowa — H. E. Stevens, formerly 
manager of the Avalon at Lawrenceville, 
Ind., arrived here Monday to take over 
the Frisina circuit as city manager. "Vin- 
cent Helling, formerly manager of the 
Grand here, takes Stevens’ place at the 
Lawrenceville Avalon helm. 


MINNEAPOLIS 


(Continued from page 69) 


tended a sales meeting. And also gave the 
once over to “The Great Horizon” which, 
he declares, is the “greatest picture ever 
and doing turnaway business.” 

Arnold Dobrin, maintenance man, and 
Audrey Lutz, biller, are newcomers at 
Paramount. 

A1 Jacobs is new assistant booker at 
Columbia. 

Margaret Cragin of the RKO office staff 
has the sympathy of Filmrow in the loss 
of her brother. 

“Sandy” Gottleib, back from a long 
honeymoon and looking better than ever, 
finds himself promoted from assistant to 
head booker at M-G-M, with Walter Mc- 
Keen advanced from head booker to sales- 
man. 

The local RKO branch moved into sec- 
ond place in the national Jules Levy sales 
contest — considerable of a jump and re- 
flecting great credit on “Nickey” Gold- 
hammer and his staff. Aiid it’s in fourth 
place in the national "March of Time” 
competition. 

Although the temperature continues to 
flirt with the twenties, Fred Finnegan, 
Universal office manager, is making prep- 
arations to move to his summer home at 
Lake Minnetonka. 

Eddie Marshall, RKO theatre auditor 
from New York, in the Twin Cities for a 
brief business visit. 

The University of Minnesota 1936 foot- 
ball pictures were shown at the Variety 
club monthly Monday dinner gathering 
this week and all those present voted them 
“ a great show.” Guests included Eddie 
Marshall and Bill Sears, Orpheum man- 
ager. 

Rud Lohrenz, Warner Brothers’ exchange 
manager, back from a Chicago busmess 
trip. 

“Good Earth” goes into the Alvin April 
23 for a roadshow engagement. 

All local theatres contributed acts to the 
annual police stag which drew a 10,000 
capacity crowd to the Auditorium. Harry 
Hirsch, Gayety impresario, put the show 
on arid did a dandy job. 

Leon Erroll’s “Hollywood Follies,” on the 
Orpheum stage the past week, had a 
Minneapolis tinge. Jimmy Hadras, sensa- 
tional featured dancer, is a Minneapolitan; 
so is Mrs. Lou Galt, wife of the singer. 

S. D. Kane, Northwest Allied executive 
secretary, confined to hotel by illness for 
several days, but now is recovered and back 
on job. 

When Maurice Moorman and Florence 
Edleman of National Screen wed within the 
next several months — not to each other — 
it will make five from that office who have 
marched to the altar in an 18 months’ 
period. 

Don Woods is happy because he has set 
the Grand National-Jimmy Cagney picture. 


"Great Guy,” into Publix houses for its 
Minneapolis and St. Paul first runs. 

Out-of-town exhibitors visiting Filmrow 
included Mr. and Mrs. W. J. Carter, Plain- 
view, Minn.; Andy Anderson, Detroit Lakes, 
Minn., who just has returned from a Cali- 
fornia vacation; Floyd Perkins, Mora, 
Minn., and Ray Hiller, Marshall, Minn. 

Moe Levy is out on a tour of the 20th- 
Fox exchanges that are under his super- 
vision. 

Bill Elson, off for Kansas City to look 
after the Mainstreet and Newman theatres 
which he is supervising. 

Bill Grant, National Screen salesman, 
back in town after three consecutive weeks 
on the road, says the old berg looks mighty 
good to him. 

“Duke” Hickey, Universal special exploi- 
teer from Chicago, in town working on 
“Top of the World,” current at the 
Orpheum. 

Joe Podoloff, 20th-Fox branch manager, 
ivorked North Dakota with Salesman Bill 
Mussman this week. 

Business is so good with Universal here 
that it’s running into a little difficulty in 
taking care of accounts on “Three Smart 
Girls.” The difficulty lies in obtaining 
sufficient prints. The strike in the east- 
ern laboratory complicated matters consid- 
erably. 


Anti-Zoning Bill 

(Continued from page 68) 

IH’inc’ipal business place in Minnesota a schedule 
of prices for the sale, rental or leasing of said 
film api>li<ahle to exhibitors in such class in such 
municipality, which said schedule shall also show 
the date on which such film will become available 
to the exhibitors of each class in such munici- 
pality, and said distributor shall thereafter collect 
from such exhibitors neither more nor less, direct- 
ly or indirectly, than the price or tariff so posted. 
Every distributor shall thereafter make said film 
available to each exhibitor in such class in such 
municipality at a time prior to the availability 
date so posted. Each distributor may reserve to 
itself the right to rent or lease such film for cash 
in advance or upon terms of credit and upon such 
terms of rental or leasing as to such distributor 
may seen fitting and proper, provided that the 
compensation for such rental or leasing such film 
shall be the same for all exhibitors in the same 
class in any one municipality. 

Section 5 

Each exhibitor, before acquiring the right to rent 
or lease such film, shall file with each distributor 
a copy of his certificate of classification. Every 
exhibitor desiring to obtain such film shall make 
written application to the distributor for rental 
thereof at least five days before such film is to 
become available to the exhibitors of his class in 
his municipality. 

Violations of the provisions of the act 
are deemed a misdemeanor. It would be 
in force on and after June 1, 1937. 


Circuit Cuts Prices 

Minneapolis — Film exchange managers 
here now are compelled to pay when they 
wish to visit Minnesota Amusement Co. 
(Publix) theatres. They formerly held 
season passes, but the big chain is con- 
tinually getting tougher in the matter of 
free ducats. 


PLAINVIEW OPENING DECORATION DAY 
Elgin, Minn. — W. J. Carter, Plainview, 
Minn., exhibitor, will open his new theatre 
here around Decoration Day. Construction 
is proceeding rapidly. 


74 


BOXOFFICE :: April 10. 1937 



TRI-STATES MPTO MEETING SET 


Dave Prince Named 
Atlanta UA Head 

Atlanta — Dave Prince has been made 
branch manager of the Atlanta office for 
UA effective April 17, according to an- 
nouncement made this week by Robert 
Mochrie, southern division manager. 

Rohrs to Washington, D. C. 

Prince succeeds Fred Rohrs, who has 
been promoted to the manager’s desk of 
the Washington, D. C., exchange. Rohrs, 
who came here from the Charlotte office, 
formerly was identified with the company 
in Kansas City, Mo. 

Prince has been connected with the film 
industry for the past 24 years, most of 
the time being spent with Paramount Pic- 
tures. 

He began his career with Swanson & 
Crawford in St. Louis in 1913, later join- 
ing the General Film Co. of Dallas, as 
booker under Claude Ezell. In 1916 he 
went to Detroit as branch manager. 

He came to Atlanta as branch manager 
for Paramount in 1919 and after brief ap- 
pointments in Dallas and Charlotte was 
re-transferred here in 1921 to retain the 
position of branch manager until his re- 
cent connection with UA. 


CECIL HOUSE HEADS 
ATLANTA PARAMOUNT 

Atlanta — Cecil House of San Antonio, 
Tex., has been made manager of the At- 
lanta office for Paramount, according to 
announcement made by Oscar Morgan, dis- 
trict manager. 

House has been associated with Para- 
mount for the past 12 years. 

He joined Paramount as salesman in the 
Dallas office, later being promoted to 
branch manager of the San Antonio office, 
where he has been the past five years. 


Interstate-R. & R. Deal 
Expected This Week 

Dallas — The latest reports Thurs- 
day that the Interstate circuit had 
made a deal with Robb and Rowley 
for the Mirror, Downtown and Texas, 
Rosewin, and Midway in Oakcliff, 
remained unconfirmed throughout 
the day, but were expected to be 
consummated this week. 

Interstate Circuit 
Ups 7 Dallas Men 

Dallas — Seven local theatre men under 
James O. Cherry, city manager, have been 
shifted to higher responsibilities by the 
Interstate circuit. 

Fred McFadden, publicist at the Majes- 
tic, is now assistant to Mrs. Bess Short in 
merchandising short subjects over the en- 
tire circuit. This department was insti- 
tuted three years ago by R. J. O’Donnell 
and has grown into an important phase of 
Interstate’s operation. 

Charles Meeker, SMU graduate and in 
charge of publicity at the Palace, succeeds 
McFadden at the Majestic. Forest Thomp- 
son, assistant to Meeker, has replaced him 
at the Palace. 

Thomas Howell is assistant manager at 
the Melba and Tower succeeding Charles 
Snyder who becomes assistant to City Man- 
ager Cherry in charge of promotion for 
Interstate’s neighborhood theatres in 
Dallas. 

A. D. Deason was transferred to Wichita 
Falls as assistant manager of the Majes- 
tic. Cecil Barham, manager of the Dal- 
Sec, is now a theatre manager in Ama- 
rillo. 

J. O. Cherry also came in for a move 
in that his office was moved from the 
Majestic Bldg., where remodeling and a 
new private screening room has been com- 
pleted, down to the Palace. 


April 18-19 Announced as 
Dates for Convention 
in Memphis 

Memphis — April 18-19 are the dates set 
for the semi-annual Tri-States MPTO 
meeting, M. A. Lightman, general chair- 
man of the convention committee, an- 
nounced this week after a conference with 
officials. The two-day spring session will 
be held at the Chisca Hotel here and will 
be climaxed with a gala banquet for ex- 
hibitors, film men and their friends on 
Monday night. 

Prominent Visitors 

A number of prominent visitors have 
been invited to attend the session, includ- 
ing O. C. Lam, Rome, Ga., exhibitor; 
Charles Picquet of the N. and S. C. MPTO; 
Fred Wehrenberg, St. Louis MPTO head; 
Dave Palfreyman, MPPDA; L. C. and H. C. 
Griffith, Griffith Amusement Co., Okla- 
homa City, and L. E. Wolfson, who made 
the MPTOA convention such a success for 
visiting delegates in Miami. 

Ed Kuykendall, of Columbus, MPTOA 
president, will make the principal address 
of the convention. 


"NUISANCE" TAXES 

REMOTE IN FLORIDA 

Tallahassee — The film and other indus- 
tries in Florida may reasonably expect a 
measure of freedom from sales taxes, ad- 
mission taxes and other “nuisance” taxes 
here, judging from Comptroller Lee’s re- 
port, quoted in the Wall Street Journal, 
that the state’s revenue was “sufficient.” 

Legislature Now In Session 

The comptroller’s statement, in part, de- 
clared: “The state of Florida is in the best 
financial condition it has been in 50 years, 
and this condition continues to improve 
under the present revenues . . . the state 
can carry on without tapping any new 
sources of revenue.” 

He reported that the state treasury has 
$10,000,000 in the bank. The 1937 legisla- 
tive session began April 6. 


SOUTHERN EDITION Is One of the Seven Sectional Edi- 
tions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: NEW ENGLAND, MIDEAST, CEN- 
TRAL, MIDWEST, WESTERN, EASTERN, 



V. W. CRISP, Southwestern Editor, 210 S. Harwood St., Dal- 
las, Tex. NELL BENEDIC, Southeastern Editor, 162 Wal- 
ton St., N. W., Atlanta, Ga. J. W. LEIGH, 1509 Bodenger 
Blvd., New Orleans, Phone AL-1495. 




TERRITORY TOPICS 


Coiintij Attornei] Stops 
Nacogdoches Cash Plans 


Nacogdoches, Tex. — Bank Nights, Jumbo 
Nights and similar cash awards are dis- 
continued because the county attorney held 
that money drawings in theatres are il- 
legal. 

Permission was gained from two local 
theatres, it was said, to hold a final draw- 
ing on the initiative of Holland Smith, dis- 
trict manager of theatres for the Jeffer- 
son Amusement Co. 

Smith said that people of Nacogdoches 
had expressed their desire for a weekly 
drawing by their attendance on Tuesday 
nights. 

However, due to local pressure, money 
awards in Nacogdoches theatres are an- 
nounced as being a thing of the past, for 
the present at least. 


New Corporation 

Youkon, Okla.— Sanger Amusement 
Corp., with $10,000 capital stock, has been 
formed here. Incorporators: E. E. Sanger, 
E. B. Sanger and Alta B. Sanger, all of 
Youkon. 


ATO WILL MOVE TO 
JEFFERSON QUARTERS 

Dallas — With the Jefferson Amusement 
Co. making a long term lease on the sec- 
ond floor of H. B. Robb’s building at 314 
S. Harwood, the Allied Theatre Owners 
took advantage of the vacancy to be cre- 
ated by Jefferson and have leased one- 
half of the second floor at 2009 1/2 Jack- 
son St. Allied’s Harwood street lease ex- 
pires May 31. It is believed, however, that 
these organizations will switch places be- 
fore that time. 

Although he is pleased with the new 
location and its advantages over present 
quarters. Col. Cole said the space will be 
slightly crowded for Allied’s requirements. 


MERCEDES CAPITOL NOW STATE 

Mercedes, Tex. — The Capitol, after ex- 
tensive remodeling and redecoration, has 
changed its name to the “State.” New up- 
holtered seats, more elevation of the floor, 
remodeled lobby and a skylight were part 
of the improvements. 


ALABAMA 

Auburn — Foreman A. Rogers, manager of 
the Tiger Theatre here, announced that 
he has installed the new Mirrophonic 
sound. 

Moulton — The Ritz Theatre is being 
redecorated and new equipment installed. 

Oneonta — New sound has been installed 
in the Strand here. 

Talladega — The old Elks Theatre build- 
ing which was destroyed by fire several 
years ago, has been sold and will be torn 
down immediately. 

FLORIDA 

Foley — The new Foley Theatre, recently 
opened here, is larger and more modern 
than the one destroyed by fire several 
months ago. George E. Porter is manager. 

GEORGIA 

Jefferson — Many improvements are be- 
ing made on the Roosevelt Theatre by 
manager S. C. Ware. 

Lincolnton — Mrs. Willingham Wood of 
Washington has begun the remodeling 
work on a building here, which is to be 
converted into a modern motion picture 
theatre. 

Reidsville — S. G. Tos, owner of the 
Italian Garden Theatre in Claxton, has 
begun construction on a moving picture 
theatre here. 

Sylvester — ^L. R. Stein, owner of the 
Sylvia Theatre, has closed a deal here for 
the remodeling of a building into a 700 
seat theatre. 


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76 


BOXOFFICE :: April 10, 1937. 




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Atlanta Dallas St. Louis 



GRIFFITH ANNEXES LONG CHAIN 


Half Interest Acquired in 
Circuit of 22 Texas 
Houses 

Dallas — The R. E. Griffith circuit an- 
nounces the purchase of a 50 per cent in- 
terest in the 22 theatres of the J. G. Long 
chain in south Texas. The interest is ac- 
quired jointly by the Westex Theatres, 
Inc., and the Consolidated Theatres, Inc., 
which are controlled by R. E. Griffith and 
L. C. Griffith, respectively. 

The transaction was scheduled to be- 
come effective after the close of business 
on May 8. 

Acquisition of these houses gives the 
combined Griffith companies a total of 
175 theatres located in Texas, Oklahoma 
and New Mexico. The negotiations were 
conducted with Long by F. L. Stocker and 
R. I. Payne representing Griffith. 


Announce Releases 

San Antonio — Latin-American Film Ex- 
change, distributors for Azteca Films Dis- 
tributing Co. of El Paso, announces the 
following new releases for April: “Asi Es 
La Mujer,” “Tras La Reja,” both in Span- 
ish, and “Sing While You’re Able,” the 
Melody special, and “Phantom of Santa 
Fe,” all-color Western feature, distributed 
in this territory by Adams Film Exchanges. 


NATT REPORTS SALE 

OF 20 PROJECTORS 

Dallas — A purchase order from the In- 
terstate circuit, operated by Karl Hoblit- 
zelle and R. J. O’Donnell, for 20 more pro- 
jectors, was announced Tuesday by J. I. 
Roberts, manager of National Theatre 
Supply. 

A broadside announcing a 36 per cent 
reduction in genuine parts was mailed spe- 
cial delivery by National to all theatres, 
according to Roberts, who said the re- 
duction was in line with a nation-wide 
policy on the part of his company. 

Screen sales were reported to the Mis- 
sion at Amarillo together with lamp con- 
version units; the Rialto at Amarillo; Ma- 
jestic at Tyler, and Strand, Waco. 

Conversion lamp units went to the State 
at Wichita Falls and a three-unit ticket 
machine to the Metropolitan at Houston. 
R. J. Cooper, Palace, Kirbyville, purchased 
two rectifiers, and the Mexican Amuse- 
ment Co., El Paso, bought a Photoscope. 
A. Lewis, Pastime at Houston, purchased 
two projectors with pedestals and maga- 
zines. A level for pedestals went to the 
R. & R. Texas Theatre at Sherman. 


Interstate Circuit 
Adds Department 

Dallas — Following the success of his pro- 
gram building and short subject booking 
department, which has been in operation 
for three years under the direction of Bess 
Short, R. J. O’Donnell, Interstate cir- 
cuit vice-president and general manager, 
this week added a publicity, advertising 
and exploitation division to the depart- 
ment. This new step divorces all phases 
of short booking and selling from the fea- 
ture department. Fred McFadden has been 
appointed by O’Donnell as head of the new 
division to handle short subject advertis- 
ing and sales campaigns throughout the 
circuit. 

McFadden takes up his new duties after 
five years with Interstate in publicity and 
advertising for the Majestic, Palace and 
Melba theatres. He came to Dallas in 1930 
after graduating from the University of 
Illinois and prior to his association with 
the theatres spent a year as English in- 
structor in a private school and another 
year as assistant to John Rosenfield jr., 
amusements editor of the Dallas News. 


Cooling Boosts Assets! 

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where only a blower doesn't constitute a cooling plant. 

WITH US, time and experience has made available 
the most economical and advanced equipment in both 

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Every one of our many installations are satisfactory 
to the Exhibitor. 

DONT OVERBUY OR UNDERBUY YOUR COOLING 
REQUIREMENTS. Let us honestly solve your COOLING 
problem with modern equipment at the lowest prices. 

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210 SOUTH HARWOOD 


DALLAS, TEXAS 


78 


BOXOFTICE :: April 10, 1937. 


A T IL A MT A 

gRANCH Manager W. W. Anderson of 
Columbia Pictures, still basking in the 
glowing tributes paid “Lost Horizon” by 
trade and press after its sensational road- 
showing at the Rialto at $1.65 tops, stated 
that Atlanta was bending every effort to 
make the last four weeks of the “Abe Mon- 
tague Sweepstakes” the best, and that they 
expected to come in with flying colors. 

Universal Salesmen E. F. Cox, H. M. 
Williams, C. P. Jordan and Randolph El- 
liott were in for the weekend. 

Miss Roberta Robkin, secretary to A. C. 
Bromberg of Republic Pictures, left Sat- 
urday for an extended trip to New York. 

Nat Shiren, home office representative 
for Columbia, left Sunday for New York 
after a two weeks’ stay in Atlanta. 

Cupid’s still on the job at Strickland 
Films, according to an announcement re- 
ceived of the resignation of Miss Mildred 
Eaves, secretary to C. D. Beeland, mana- 
ger, to become the bride of P. M. Kelly, 
local business man, at a “Maytime” wed- 
ding. Miss Patricia Rowley is the new sec- 
retary who will replace Miss Eaves. 

Mr. and Mrs. Marvin Rogers of Univer- 
sal Pictures spent Easter weekend with 
relatives in Knoxville, Tenn. 

H. C. Kaufman of New York, manager 
of exchange operations of Columbia Pic- 
tures, spent two days in Atlanta last week. 

“Si” Falis, ad-sales manager for Univer- 
sal, has just returned from a weeks’ trip 
in Jacksonville, Fla. 

J. W. Andrews, formerly of the Ensley 
Theatre, Ensley, Ala., has announced that 
he is opening the new Avon Theatre in 
Birmingham, Ala. 

Mrs. Thos. A. Brannon of Affiliated Pro- 
ducers drove down to Sarasota, Fla., this 
week for a visit with friends. 

Exhibitors on the Row this week wei’e: 
Mack Jackson, Alexander City, Ala; J. L. 
Long, Scottsboro, Ala.; Bob Dunn, Camilla, 
Ga.; C. A. Schuler, Ashland, Ala.; R. J. 
Poster, Old Hickory, Tenn.; Frank Dowler 
jr. and son Bill from Chattanooga, Tenn.; 
Prank Merritt, Birmingham, Ala.; J. C. 
Peters, Blakely, Ga., and Lukie Stein, Jack- 
sonville, Fla., sporting a new Packard. 


usEVISUGRAPHIC 
TRAILERS of 
COMING ATTRACTIONS 

$1:^ EACH Plus Postage 

No Order Filled For Less Than 
Three (3) Trailers 

Vfsugraphfc Film Corp. 

P. O. Box 385 ATLANTA, GA. 


Major Distributors File 
Replij in Fuller Case 


SIMMONS IS NEW 

GN ATLANTA HEAD 

Atlanta — Maurice Simmons, well known 
film man, has been made office manager 
for GN Pictures in the Atlanta office, re- 
placing Lane Howard, resigned. 

Simmons has 20 years experience in the 
film business to his credit, having been 
associated with Fox, UA and Warner Bros. 


Wilby-Kincey Shift 

Spartanburg, S. C. — A switch in mana- 
gers of the Wilby-Kincey houses places 
Jack Hendricks, former manager of the 
Strand Theatre here, as manager of the 
Carolina in Greenwood, while Harvey 
Smith, present manager of the Carolina, 
assumes the managership of the Strand 
here. 


HELEN BURGESS DEAD 

Hollywood — Helen Burgess, youthful 
screen actress, is dead here of pneumonia. 


New Orleans — Vitagraph, Inc., impli- 
cated in the suit for alleged conspiracy 
along with 20th Century-Fox and other 
major film exchanges, alleged by George 
FuHer of Pensacola, Fla., has filed its 
answer, denying all items on the bill of 
complaint, especially stressing the fact that 
Vitagraph never had a contract with 
Fuller. 

Hearing Set April 29 
The trial of the Fuller case has been set 
for April 29, and is expected to take two 
days, according to Fuller’s attorney, J. 
Studebaker Lucas. Fuller, a Fairhope, Ala., 
exhibitor, who claims to have locations in 
Warrenton, Pensacola Beach and Pensa- 
cola, Fla., declares he could not get films 
for these spots because of a conspiracy 
based on orders issued by two Saenger 
executives not to sell him. He specifically 
charges that Vitagraph cut off service un- 
der an alleged contract already in opera- 
tion. 

All defendants who have answered to 
date have denied conspiracy or monopoly, 
especially RKO, who in addition to con- 
spiracy denials says it was willing to sell 
(Continued on next page) 



T 

A DREAM 


A VERY WELCOME 

FACT. 


ONE PRICE TO ALL 
CLASSES OF THEATRES 



BOXOFFICE ;: April 10, 1937. 


79 



m IE Ml P IIHII III s 

gRANCH managers and film salesmen are 
full of theatre news this week on their 
return from territory trips. They report 
that: Nathan Flexner is building a new up- 
to-date house with 350 seats at Waverly, 
Tenn., at a cost of $15,000 . . . Bryant 
Hines’ new theatre at Walnut, Miss., is 
under construction. When complete it will 
have 400 seats and cost approximately 
$20,000 . , . John Leveek will show the latest 
film releases in the school house at Benoit, 
Miss. . . . R. R. Bernander will do the same 
thing in the school at Money, Miss. . . . The 
C. H. Gooches, contemplating a theatre two 
weeks ago, have definitely decided to build 
at Selmer, Tenn., at a cost of about $35,000, 
one of the nicest theatres in the territory. 

Miss Louise Mack is installing all new 
seats and redecorating her year-old house, 
the Louez, at Bolivar, Tenn. 

Sidney Wharton of the Pastime and Ava- 
lon at Warren, Ark., has affiliated with 
Malco interests. 

M. A. Lightman, just back from Hot 
Springs where he reports he ‘‘bought’’ a 
horse at the Oaklawn races, off again for 
Little Rock to look after his interests in 
the Arkansas capital. 

W. F. Sonneman, veteran exhibitor of 
the Ozark and Palace at Fayetteville. Ark., 
on the Row for the first time in several 
weeks. 

“Pop” Stockard. field supervisor of Vita- 
graph, Inc., back after a several weeks’ 
tour of the territory . . . Nate Shiren, from 
Columbia’s New York office, arrived Mon- 
day to spend two week’s checking Jimmy 
Rogers’ branch office here . . . W . M. Snel- 
son. Republic branch manager, called to 
Atlanta for a confab with Arthur Brom- 
berg. 

Count Arthur DeStefano. manager of 
National Theatre Supply Co., showed up 
on the Row Sunday with a new “go cart” 
— a low-slung, high powered La Salle sedan, 
a grayish green in color. 

Byron Adams, Vitagraph manager, ivill 
take his two salesmen, Ollie Williamson jr. 
and Ted Hammond to the annual national 
convention in New York May 10 . . . Eight 
days earlier, J. Frank Willingham. Metro 
manager, and Louis Weber, office manager, 
will hie to Los Angeles for their national 
confab. 

The Norman Calquohouns have two min- 
iature additions to their family. Two rac- 
ing turtles, duly dubbed “Kate” and “Cal” 
arrived this week from Henry Glover jr., 
former Republic manager here, now sta- 
tioned in the same position at Tampa. Fla. 

Mrs. Tommy Haynes, wife of the crack 
Columbia salesman, is out of danger after 
a recent serious operation, and unless fur- 
ther complications develop, will be able to 
be removed from the hospital to her home 
Thursday. 


SAVINrS MOTHER IS 

HURT IN ACCIDENT 

Atlanta — Mrs. C. U. Savini of New York, 
mother of N. Emile Savini of Savini Films 
here, and Robert M. Savini, Atlantic and 
Astor Pictures of New York, was serious- 
ly injured in an automobile accident near 
Lynchburg, Va., en route from New York 
to Atlanta, to visit Emile. Mrs. Lola Burke, 
a daughter, and her 2-year-old child, who 
accompanied Mrs. Savini, were also in- 
jured. 

The Negro chauffeur was jailed for rec- 
less driving. The accident occurred when 
he attempted to pass a truck on the high- 
way and lost control of the car as it hit 
the shoulder of the road and crashed into 
a tree. 

Robert Savini Flies In 

Mrs. Savini, 74, suffered a crushing blow 
on her chest and internal injuries. Mrs. 
Burke, the daughter, a broken right leg, 
lacerations and head wounds, and Mrs. 
Burke’s infant daughter, cuts on the head 
and a fracture of the femur. 

The injured were taken to a Lynchburg 
hospital where attendants said they hoped 
for their recovery. 

Robert Savini arrived by special plane 
from New York Sunday night, upon being 
notified of the accident. 

REPUBLIC MANAGERS 

MEET IN ATLANTA 

Atlanta — A. C. Bromberg, president of 
Republic Pictures Corp. of the southeast, 
held a managers meeting in Atlanta Sat- 
urday. 

Managers present were : Henry Glover, 
Tampa; Wm. Snelson, Memphis; Cy Dil- 
lon. Charlotte; Leo Seicshnaydre. New Or- 
leans, and Carl Floyd, Atlanta. 


Texas Sues Alexander 

Dallas — The state of Texas is suing the 
Alexander Film Co. for doing business in 
the state without a permit and asks 
$110,000. The company has been doing 
business in the state since 1928 without a 
permit. It is i-eported that an injunction 
is granted against Alexander till payment 
is made for a license. 


THEATRES 

WANTED 

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In Towns of 2,000 to 5,000 
ADDRESS 

BOX "S' BOXOFFICE 
210 S. Harwood, Dallas 


iLinnrLiE mock 

^^ORK on the new Crittenden Theatre, 
West Memphis, started last week. The 
new building will be completed about the 
first of June and will have a seating ca- 
pacity of 700. 

The new State Theatre at Corning has 
opened under the same management as the 
old State. The house was to have opened 
on Easter, but delays in construction pre- 
vented the opening. 

L. A. Launius, Corning, opened a new 
theatre at Judsonia last Thursday. 

Contract for remodeling the old King 
Opera house at Van Buren was let Thurs- 
day by Malco Theatres, Inc. Work on the 
building will begin this week. Remodeling, 
redecorating, and new equipment will cost 
in the neighborhood of $16,000. The Malco 
chain bought the Rio Theatre at Van Bu- 
ren last year. 


Fuller Case 


• Continued from preceding page) 

Fuller newsreels for his Florida spots, but 
could not sell features, which are under 
contract to Saenger for Pensacola, Fla. 
The Saenger houses were dark at the time, 
due to a tax fight with the Pensacola city 
government, Warrengton, Fla., and Pensa- 
cola Beach are apparently considered sub- 
urban locations. 

Defendants are: Saenger executives Gas- 
ton Dureau jr., Harold Wilkes; Paramount, 
RKO, United Artists, Universal, M-G-M, 
Twentieth Century-Fox and Vitagraph. 


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BOXOFFICE :: April 10, 1937 





P A IIL IL A S 

/^OLONEL COLE of Allied plans to leave 
soon on a 10-day trip through south 
Texas mingling with exhibitors. 

Rubin Frels of Victoria was booking on 
the Row Monday and also conferred with 
attorneys in his coming damage suit 
against Jefferson Amusement Co., distrib- 
utors and others. 

Lester Dollison, who is getting along 
nicely with his Texas Theatre at Kermit, 
came a long way to Dallas on a booking 
trip returning to far west Texas Tuesday 
night. He made the rounds with Forrest 
White of Index Booking Service, who is 
handling Dollison’s accounts in Kermit and 
Iraan. 

Forest Dunlap, the American Desk 
Manufacturing Co.’s theatre seating repre- 
sentative, is back in the field after a brief 
vacation on his rancho in Bosque county. 
He left a few hours after arrival in Dal- 
las for a trip through Oklahoma. 

Will Wade of the Augus at San Augus- 
tine was buying miscellaneous equipment 
and supplies on the Row Tuesday and con- 
ferred with Forest White of Index Book- 
ing Service who is handling the San Au- 
gustine house. 

Joe C. Poole of Stamps, Ark., has been 
in Dallas several days buying equipment 
for a new theatre, the location of which 
he would not give at this time. 

P. G. Cameron, owner of the Astor, is 
on another of his frequent jaunts to Los 
Angeles where he visits his daughter and 
grandson several times a year. This time, 
however, he expects to buy one or more 
theatres on the coast, he said. 


STAG PARTY BEFORE 
VARIETY GOLF EVENT 

Dallas — Variety Club’s big golf tourna- 
ment will be preceded by a stag party in 
the Danish room of the Adolphus Hotel 
April 18. The contest on the links is 
scheduled for April 19, at the Lakewood 
Country Club, starting at 7:00 o’clock that 
morning. 

The banquet and presentation of hun- 
dreds of dollars in prizes will be attend- 
ed at Lakewood by the ladies. Theatre 
men throughout the southwest are com- 
ing in for the event. Unusual trade in- 
terest is shown in what appears to be the 
biggest event in the history of the local 
Variety Club. 

Duke Evans is chairman of the golf 
tournament. 


RAY ELKINS MANAGES 

TEXAS SUPPLY CO. 

Dallas — Ray Elkins, purchasing agent 
for the Robb & Rowley circuit, has been 
made manager of the Texas Theatre Sup- 
ply Co. and moved his office to Jackson 
St. late last week. 

P. L. Caruthers, from the Jefferson 
Amusement Co. general office at Beaumont, 
has moved to Dallas to be bookkeeper for 
the supply company. 

Henry Sorensen, who has been manager 
since he started the company some two 
years ago, will devote his time to road 
work, according to information received at 
the Texas office. 

It is a general understanding on the 
Row that the R. & R. and Jefferson cir- 
cuits have acquired interests in the sup- 
ply company, but official information on 
that angle has not been forthcoming. 



QRESSON SMITH, division manager; 

Harry Michalson, short subject mana- 
ger, and Herbert McIntyre, southern di- 
vision manager, all RKO officials, arrived 
in New Orleans Sunday morning. “Deep 
Stuff” is supposed to be the reason of 
their visit. 

Sam Moscow of Columbia rushed to New 
Orleans Sunday afternoon. Too many in- 
junctions against Columbia is supposed to 
be the cause of the visit. 

Despite three adverse decisions that 
money giveaways allotted by chance are 
illegal and a lottery at that, the practice 
continues, though with patronage decreas- 
ing in practically all houses. Premiums 
wherein everyone buying a ticket is en- 
titled to something, at least, is slowly 
again coming into favor. 

T. O. Tuttle, veteran premium man, after 
a six weeks’ siege of pneumonia, is back 
on the job. 

The theatre at Pineville, La., operated 
in the local hospital for patients and vil- 
lagers, has been closed because of influ- 
enza. 

The Oil City Theatre, located in Oil 
City, La., operated by L. W. Watts has 
been rebuilt and reopened. 

A. B. Blanchard has erected and opened 
a new house in Napoleonville, La., with 
a seating capacity of 750 at a cost of ap- 
proximately $20,000. No name has as yet 
been chosen for the theatre, but it proba- 
bly will be called the New Theatre. 


Automatically you turn to an 
Electric switch when you want 
light. 


Ray Murrell has resigned as representa- 
tive of the Alexander Film Co. to join Tad 
Screen Advertising, Inc., and ordered his 
Boxoffice to 503 W. llth St., Austin, which 
will be his headquarters. 

Walter B. King attended the opening of 
Earl Jones’ new Rialto in Brownfield Tues- 
day night. King remodeled and decorated 
this house from front to back into one of 
west Texas’ finer houses. 

Al Mertz, Grand National’s Dallas man- 
ager, was called to Toledo on the suddeyi 
death of his father who was killed when 
his car crashed with a locomotive. He was 
73 years old. 

W. O. Jorgensen of the Standard Engi- 
neering Co. at Abilene, selling cooling 
equipment, was a Dallas visitor confer- 
ring with George Thornton, distributor for 
Buffalo Forge Co. in this territory. Jor- 
gensen has worked the southwest out of 
Dallas for several years, but established his 
own business in Abilene early this season. 

P. V. Williams of Munday and H. S. 
Leon of Haskell, who have an association 
in the operation of several west Texas 
theatres, were on the Row figuring on 
cooling for the Texas at Haskell and also 
doing regular booking for their houses. 


Hudnal Stop Theatre 

Dallas — A new suburban theatre at 
Hudnal Stop, just outside the city limits, is 
being built by property owners and has 
been leased to C. J. Stevens, formerly of 
Temple and Cisco where he operated the- 
atres. It was said that Stevens has had 
several propositions to sell his lease. 


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BOXOFFICE :: April 10, 1937. 


81 



J^ISS PHYLLIS FRASER, former Okla- 
homa City girl, and now a movie act- 
ress in Hollywood, is here visiting her par- 
ents, Mr. and Mrs. J. M. Nichols. Miss 
Fraser sang two numbers from her newest 
picture over radio station WKY. 

John Hein, factory representative for 
W. and J. Sloane, carpets. New York City, 
visited in the city Friday, exploiting his 
goods and wares. 

L. C. Griffith and bride returned last 
Tuesday from their honeymoon trip to 
South America. The bride and groom have 
decided to make El Reno, Okla., their fu- 
ture home. Mr. Griffith found time enough 
Saturday night, however, to visit the 
Shrine, and to help out with a $1,000 sub- 
scription to help buy the Shrine’s new 
home. 

The boys and girls at Warner Bros, 
think that Walter Dolin, head booker, is 
the best dressed man on Filmrow, said one 
of ’em. 

Elmer Plummer, for past five years with 
Standard Theatres, Inc., has been added 
to Clark’s Poster Service force. 

Leonard White of Weatherford, Okla., 
who recently sustained a serious automo- 
bile accident near Hobart, Okla., is re- 
covering and soon will be at work again. 

R. B. Williams, RKO branch manager, 
spent several days on business in 'Tulsa 
last week. 

The Square Deal Fibn exchange has ac- 
quired the Monogram franchise for Okla- 
homa. 

C. P. Anderson, branch manager for Na- 
tional Theatre Supply Co., is back from 
a trip to Atlanta, where he attended a 
district sales meeting. 

Norman Moray, short subject sales man- 
ager for Warner Bros., New York City, vis- 
ited the local offices Sunday and Monday. 

William Kitchen has been added to Dyer 
Theatre Supply Service force. 

H. K. Buchanan, branch manager of the 
combined A. &i M. and Allied Film ex- 
changes, is covering the territory, getting 
a little biz. 

Paul Kearns, head shipper for the Co- 
lumbia exchange, is sporting a new car. 

Harry Silverman of the Crescent Film 
exchange now has the entire floor of 
70512 West Grand, and has his dish deal 
and film business all together for the first 
time. 

Comment has been made that it looks 
like Paramount Pictures Co. would repair 
the sign on the front of its building. The 
“N” has been broken for several months, 
but repairs are on the way, said busy Sid 
Simpson, branch manager. 

Manager Lyles is remodeling his Gem 
Theatre here, both inside and out, and will 
spend several thousand dollars before the 
job is completed. 


NORVAL PACKWOOD 
TO CRITTENDEN UNIT 

West Memphis, Ark. — Norval E. Pack- 
wood will assume the managership of the 
Crittenden Theatre Co. here on May 1, 
having resigned his position with the St. 
Louis Amusement Co. Packwood will 
supervise final construction details of the 
new Crittenden Theatre being built here. 

Prior to his associations with St. Louis 
Amusement Co., Packwood was connected 
with Warner Bros., and the Schoenstadt 
circuit of Chicago. 


IF IL O R II » A 

pRANK MEYERS of the Dixie, West 
Palm Beach, has installed all new sound 
equipment. 

Virginia Gough, manager of the Park, 
Avon Park, recently married Frank Wilkes. 
Wilkes is connected with Badcock Furni- 
ture Co. of Avon Park. 

Alexander Film Co. has signed exclusive 
screening arrangements with the Casino 
Theatre, Jacksonville. The Casino is oper- 
ated by L. D. Joel. 

Ted Cason is justifiably proud of recent 
improvements made at the Circle Theatre, 
Sebring, Fla. 

The new Central in Tampa opened last 
week. Clyde Pierce is manager, Shirley 
Singletary is house manager and W. P. 
Mills, operator. 


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In the Heart of Film Row 



^ILLIAM TALLEY, booker for GN Pic- 
tures here, has been promoted to the 
sales force, traveling this territory. 


W. S. Swinson of La Grange on the Row 
this week stated that his new house would 
open in the next few weeks. 

Mr. and Mrs. Watt Parker have just re- 
turned from a delightful vacation trip to 
Havana. 

O. D. Chapman of New Orleans was 
house guest of the R. L. McCoys of Warner 
Bros, this week. 

Walter Lowe of UA is back on the job 
after several days sojourn in the local hos- 
pital. 

N. A. Gregg, father of Murphy, manager 
of the Criterion Theatre, has returned 
from a trip through Florida. 

Exhibitors on the Row this week were: 
R. S. Rogers, State, Cheraw, S. C.; B. B. 
Benfield, Broadway, Myrtle Beach, S. C.; 
Ed Stewart, Concord, N. C.; J. M. High- 
smith jr.. Trio, Robersonville, N. C.; L. M. 
Wade, Raleigh, N. C.; R. C. Dean, Costal, 
Ridgeland, S. C.; Jimmie Earhardt, Tay- 
lor, Edenton, N. C.; George Hughes, Stan- 
ley, Albemarle, N. C.; C. G. La wing, Ba- 
din, N. C., and Pageland, S. C.; J. W. 
Watts, Williamston, N. C., and Jim Rey- 
nolds, Carolina, Shelby, N. C. 


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82 


BOXOFTICE :: April 10, 1937. 




SELLS AND BUYS EQUIPMENT. THEATRES. SERVICES 


s^Uatlna 4jou5q 


CloasiUed Ads 10c Per Word. Payable in Advance. Minimum Sl.OO Display Rates on Req.uest* 


GENERAL EQUIPMENT 

DON’T BE CONFUSED — THERE’S 
ONLY ONE S. O. S. GET OUR ANNIVER- 
SARY SALE BULLETIN — Free to every 
exhibitor. Cut prices on projection lenses, 
screens, speakers, amplifiers, opticals, reels, 
film cabinets — hundreds of others. Typical 
Value. Latest Sterling Suprex Lamps, re- 
conditioned, guaranteed, cut to $129.50. 
Write or wire S.O.S., 636-BM Eleventh 
Ave., New York. 4-10 


NEW EQUIPMENT 

MORE THAN 40 UNIQUE FEATURES 
MAKE S.O.S. AMPLIFIERS BEST BUY. 
Now with famous Audio-Matic Volume 
Control. Size for every theatre, from 
$39.50. Unique trial plan. For proof, write 
S.O.S. , 636-BM Eleventh Ave., New York. 

4-10 

SPECIAL DIVIDEND VALUES TO THE- 
ATRE OWNERS. Our big annual Clear- 
ance Event is on now! Savings 20 to 50% 
on Projectors, Sound Equipment, Chairs, 
Screens, Air Conditioners, Accessories, Sup- 
plies, etc. Send today for Bargain Catalog. 
Consolidated Theatre Supply Corp., 1600-C 
Broadway, New York. tf (b4-3) 


SOUND EQUIPMENT 

WEBSTER TA3 amplifier, $30. Will ship 
on trial. Theatre Sound Service, Box 395, 
Rochester, N. Y. 4-10 

12-VOLT GENERATOR and 600 volt 
generator for RCA equipment, like new, 
both $25.00. Box 395, Rochester, N. Y. 4-10 


THEATRE CHAIRS 

PLEASE YOUR PATRONS WITH BET- 
TER SEATS — 15,000 Opera Chairs, 75c up. 
Thousands of others, famous makes, re- 
conditioned, refinished. Bulletin 15-L 
free. S.O.S., 636-BM Eleventh Ave., New 
York. 4-10 


COOLING AND VENTILATING 

BARGAINS — Reconditioning Arctic Nu- 
AIR blowers, noiseless drives, air washers. 
Write for prices. Southern Air Condition- 
ing Corp., 101 Walton, Atlanta, Ga. b2-27 
NOW available used ARCTIC NU-AIR 
Blowers and Air Washers at low prices. 
Give auditorium size and seating capacity. 
Write U. S. Air Conditioning Corporation, 
Northwestern Terminal, Minneapolis, 
Minn. 5-8 


DEODORIZERS 

KOZONO, the machine that eliminates 
all odors electrically. Used by theatres in 
27 states. Small cost. No upkeep. Write 
for catalogue. Representatives wanted. 
The Kozono Co., Charlotte, N. C. tf (b3-13) 


THEATRE PREMIUMS 

DIRECT FACTORY AGENTS. Now suc- 

cessfully serving over 200 theatres with 
china, glassware and cutlery deals. Lester 
S. Tobias, Inc., 19 West 44th Street, New 
York. tf (10-17) 


USED EQUIPMENT 

BEFORE BUYING your operating room 
equipment compare our prices with others. 
Free trials on all used and new merchan- 
dise. Tell us your needs. Used sound heads 
for Simplex projectors, $39. Western Fea- 
ture Film and Supply Co., 1018 S. Wabash 
Ave., Chicago. 4-17 

COMPARE OUR LOW PRICES ON 
REALLY GOOD USED AMPLIFIERS. Op- 
eradio, Webster, Radiart, Mellaphone, RCA, 
from $19.50. Soundheads for Powers, Sim- 
plex, Good values, $15.00 up. S.O.S., 
636-BM Eleventh Ave., New York. 4-10 
800 REBUILT theatre chairs — spring 
cushion seats — full upholstered backs. 
Cinema Seating Co., 8920 S. Ada, Chicago, 
Ilh ^ 

PAIR SIIVIPLEX portables, complete with 
sound, list $1,450; cash $700. A. & S. Stein- 
berg, 82 Van Braam St., Pittsburgh, Pa. 

4-10 

REDUCE YOUR TOWEL EXPENSE— 
We offer singly or in lots 22 electric Sani- 
Dri hand drying machines at less than half 
original cost. First class condition. Will 
demonstrate. 1550 Dierks Bldg., Kansas 
City, Mo. HArrison 8450. 4-3 

SACRIFICE pair matched Ross lenses, 
6" E. F., $35 each. L. Holmes, 54 Fayette 
St., Watertown, Mass. 4-17 

SIMPLEX PROJECTORS and Parts— 
Lamphouses — Chairs — Sound Equipment 
and Parts — Generators — Rectifiers — Tick- 
et Machines and Choppers — Screens — 
Lenses — Parts for All Machines. ASK US. 
We have what you need. Midwest Thea- 
tre Supply Co., 1223 So. Wabash Ave.. 
Chicago. tf (b3-13) 


FILMS FOR SALE 


SHOOTING OPIUM ADDICTS IN 
CHINA — Talking Sensational Short. Ac- 
tual executions by Chinese police. New 
prints including stills and posters reason- 
able. Send for price and pictorial press 
sheet. DeRonda, 220% South Spring Street, 
Los Angeles. 4-10 


EQUIPMENT WANTED 

WILL BUY veneer chairs. SS, Box- 
office, 1701 Blvd. Allies, Pittsburgh, Pa. 

4-10 

YOUR USED EQUIPMENT IS WORTH 
MONEY. Need Simplex, Powers Projec- 
tors, Arc Lamps, Rectifiers, Generators, 
Lenses. Stocks Liquidated. Quick acticn 
assured. B-808, Boxoffice, 4704 E. 9th St., 
Kansas City, Mo. 4-10 


THEATRES FOR SALE 

HAVE STRING of four shows lor sale at 
bargain. Write R. M. Cronister, Jay, Okla. 

4-10 


THEATRES WANTED 

BUY OR LEASE Theatre anywhere; 
population 1,000 to 2,000. Box 245, Com- 
frey, Minn. 4-17 

TO BUY OR LEASE theatre in central 
U. S. town, 2,000 to 7,000 population. B-810, 
Boxoffice, 4704 E. 9th St., Kansas City, 
Mo. 4-10 


POSITIONS WANTED 

PROJECTIONIST experienced with 
Western Electric, RCA sound and Simplex 
projectors. References. James Egly, Box 
H. Chandler, Ariz. 4-3 

THEATRE MANAGER — Now employed, 
desires making change. B-802, Boxoffice, 
4704 E. 9th St., Kansas City, Mo. 4-10 


BUSINESS OPPORTUNITIES 

PARTNER — New game for theatres; fast, 
peppy. Prize money furnished thru ad- 
vertising. $2,000 for half interest. Bernett, 
5806 St. John, Kansas City, Mo. 4-10 

WANTED — Partner or capital for one- 
half interest in one of the best manufac- 
turing and sales propositions in the United 
States. High class product thoroughly de- 
veloped, well established, with tremendous 
demand in United States and foreign coun- 
tries. Will require $25,000. B-809, Box- 
office, 4704 E. 9th St., Kansas City, Mo. 

4-17 


HERE IS YOUR HANDY ORDERS' BLANK 

BOXOFFICE^ I lOc ct word 

4704 East Ninth St., J 4 insertions 

Kansas City, Mo. | at price of 3 

Kindly insert the following ad times in your ''CLEARING 

HOUSE" section, running through ALL seven sectional editions of BOXOFFICE: 

Blind ads — 10c extra to cover cost of postage. 

(Don't forget to count words in name and address that is to appear in the ad.) 


BOXOFFICE ;; April 10, 1937. 


■Adclres.s copy to 150XOFFICK, 4704 F. Ninth St., Kansas City, Mo. 
Forms close Monday noon preceding; publication date. 





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WAS IT RAIN? 
LOVE IS GOOD 

for anything that ails you 

LAST NIGHT 

I Dreamed of You 

SWEET HEARTACHE 




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APRIL 17, 1937 


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“Ti’e got 
a million 
of ^emr 


Telegrams! 

Phone calls! 

Letters! 

Hold-overs! 

New records! 
Happy patrons! 

-that’s M-G-M’s 


MAYTIME 


BDXDFFICE 


THE NATIONAL FILM WEEKLY PUBLISHED IN SEVEN SECTIONAL EDITIONS 




UBLiISHED WEEKLY BY 

ASSOCIATED 

>UBLICATIONS 

BEN SHLYEN 
Editor -in-Chiet 
I and Publisher 
WM. G. FORMBY 
Editor 

A. L. FINESTONE 
Associate Editor 
JESSE SHLYEN 
Managing Editor 
' J. HARRY TOLER 
Modern Theatre Editor 
J. H. GALLAGHER 
director of Advertising 

Publication Office; 4704 
last 9th St., Kansas City, 
lo. Phone. Chestnut 7777. 
ten S h 1 y e n, Publisher. 
lEW YORK: 551 Fifth 
Ive., Joseph H. Gallagher, 
jigr. Phone, Vanderbilt 
i-7138. CHICAGO: 908 So. 
Vabash Ave., Calvin Her- 
ler. Mgr. Phone, Webster 
1233. HOLLYWOOD: 6404 
'lollywood Blvd., Ivan 
pear. Mgr. Phone, Glad- 
lone 1186. SECTIONAL 
, liFFICES; BOSTON, 14 
■j’ledmont St.; PITTS- 
tURGH, 1701 Blvd. of the 
Hies; CLEVELAND: 12805 
ledar Road; DETROIT. 
425 Cass Ave.; MINNE- 
li.POHS, 801 Wesley Tem- 
le Bldg.; DALLAS, 210 S. 
[arwood; ATLANTA, 162 
Valtpn St.; SAN FRAN- 
jlSCO, Golden Gate Bldg. 
)c Per Copy. Per Year $2, 
Foreign $5 

ntered as Second Class 
I atter at the Postoffice at 
jUansas City, Mo., under 



Cost Hurdle Too High 


D ISTRIBUTORS as well as exhibitors are 
commencing to show real concern over mounting 
production costs. Distributors are concerned with 
the problem of rental incomes to get an even 
break, let alone a profit, on the multi-million dol- 
lar specials; and exhibitors are even more wor- 
ried about the impending higher film rentals, not 
to mention the greater expense of selling such 
productions to the public. 

It is true that it costs money to make good 
pictures. But how many two and three million 
dollar specials can the market absorb? Higher 
film rentals seem to be indicated to justify these 
higher production costs. But exhibitors already 
are up against rising labor costs, increased fed- 
eral and state taxes and, in numerous cases, in- 
creases in ground and property rents, plus gen- 
erally higher operating costs in every other direc- 
tion. 

Granting that big pictures cost big money 
to make, the expenditure of big money does not 
always assure a big picture. Putting half a mil- 
lion dollars into two star names, for instance, is 
quite an initial load with which to start a pro- 
duction. And that kind of a load calls for higher 
expenditures all along the line to make good the 
gamble on the two big names. Then there is 
the current example of two musicals, one of which 
cost over a million and the other slightly more 
than a quarter million. The lower-cost production 
is packed with more entertainment values, bet- 
ter-known and better-draw names and is head 
and shoulders above the more costly picture ex- 
cept from the standpoint of lavish sets. The pre- 
designed "big hit" isn't proving such. The more 
carefully planned picture, because it had to be 
made on a smaller, tighter budget, is more than 
was expected of it. 

Of course pictures costing upwards of a 
million have been known to return their costs, 
plus handsome profits, to their producers and 
even to satisfy exhibitors. But, until now, there 
have been only a handful of such pictures. The 
public wants good pictures; the industry needs 
good pictures — yes, and even prestige pictures 
on which a loss is expected; but prestige without 
profit won't sustain the industry. And another 
thing — we hear talk of increasing the cost of small 
groups of so-called "A" pictures at the expense 
of the "B's" on which budgets are to be reduced. 
Better to be less lavish on the "A's" and use the 
surplus to improve the "B's". 

Grossing possibilities are not as unlimited 
as some production budgets seem to be. This 
business used to make a lot of money for a lot of 
people when $100,000 was a terrific picture cost 


and 25 cents was top admission price. It isn't 
how much you take in, but what is left after 
all expenses are paid that counts. Making the 
cost limit too high a hurdle is dangerous business. 


Retaliation? 

Recently several large department stores 
began showing motion pictures as a means of 
attracting customers to their stores. They argued 
that theatres had gone into the merchandising 
business, so why shouldn't they go into the pic- 
ture business. Comes now from New England 
the report — and verified — that several retail 
stores are using Bank Night to bring people into 
their stores. And, as further evidence that retail 
merchants are following exhibition practices, 
there is the growing popularity of "two-for-one" 
sales in drug and other retail stores. 


^'Here to Stay^ 

Speaking of "two-for-ones" we are re- 
minded of the double-feature policy that goes 
on apace despite all agitations and arguments to 
the contrary. We are reminded further that, 
when sound first broke loose, every important 
industry figure interviewed for his reaction to 
the possibilities of sound invariably responded, 
"Sound is here to stay." And this retort came 
from many who originally had looked upon sound 
as a passing fad. 

Quite some time ago a very large circuit 
affiliated with a producing and distributing com- 
pany took a ballot among its millions of patrons 
as to their preferences for single or dual-feature 
programs. The result was about 9 to 1 against 
duals. Yet that circuit has continued the dual 
policy in the majority of its theatres, including 
first runs. Recently another large circuit, also 
producer-owned, made a similiar survey with 
the results again favoring single-feature pro- 
grams. But the dual-billing policy of this chain 
has not been changed. 

Our reporters were sent out to interview 
prominent industry figures on this current exhi- 
bition problem. And the result? "Duals are here 
to stay." 




IT STARTED OUT MAKING BOX-OFFICE HISTOI 


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IVALTER WAN6ER 


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. . . and now iVs making 


IVER HISTORY! 


DUS WEEK AT THE N.Y. RIVOLI! 
>Y WEEK AT THE ALDINE, PHILA.! 
H WEEK at the U. A., SAN FRANCISCO! 
^RD WEEK KEITH’S, WASHINGTON! 
E WEEK AT THE LIBERTY, SEATTLE! 
/EEK AT THE PRINCESS, MONTREAL! 

)ther hold-overs, move-overs and continued first-run playdates still pouring in! 



MADEATNICHT 


LLOand CLIVE ’ Directed by FRANK BORZAGE 

r Gene Towne and Graham Baker • Released thru United Artists 


TWEVE THODSAND FAMILIES GIVE 
DATA ON RADIO -FILM HABITS 


MOTION PICTURE HABITS 


Total 

Times Per Cent 


1770 

Persons 

go 

4 

times 

a 

month 

7080 

39.3 

758 

Persons 

go 

8 

times 

a 

month 

6064 

33.7 

191 

Persons 

go 

12 

times 

a 

month 

2292 

12.8 

727 

Persons 

go 

2 

times 

a 

month 

1454 

8.2 

39 

Persons 

go 

16 

times 

a 

month 

624 

3.5 

40 

Persons 

go 

6 

times 

a 

month 

240 

1.33 

6 

Persons 

go 

18 

times 

a 

month 

108 

.61 

10 

Persons 

go 

10 

times 

a 

month 

100 

.55 

2 

Persons 

go 

14 

times 

a 

month 

28 

.01 


3,543 17,990 Times 100 

Average attendance 5 times per month. 


Dial Twisting Not Screen 
Menace, Says Radio 
Guide Survey 

Radio deiinitely is a stimulus to motion 
picture attendance. 

Confirmed radio fans are, overwhelmingly, 
also motion picture fans. 

Air programs featuring motion picture play- 
ers bring radio listeners to film theatres by 
a ratio of two and one-half such patrons to 
one who is not influenced. 

Those findings were tabulated this week 
by Radio Guide, weekly fan magazine, as 
the results of the first comprehensive sur- 
vey of its kind undertaken since radio 
broadcasting was considered to have be- 
come competition to motion picture the- 
atres. 

These facts gain increased significance 
as the radio committee of the Motion pic- 
ture Theatre Owners of America swings 
into action to determine what, if anything, 
can be done “to protect theatres against 
unfau- and destructive competition” from 
radio, which, according to the exhibitor 
organization, menaces the entire motion 
picture industry. 

The statistics adduced from the returns 
sent to Radio Guide by its readers have 
implications sufficient to jolt those within 
the film industry who have been vocifer- 
ously protesting radio broadcasting and 
the use of film stars on the air. Calmer 
heads have been calling for the facts on 
which to base practical conclusions. Such 
authentic data hitherto has been lacking. 

First Authentic Data 

Boxoffice, by exclusive arrangement 
with the publishers of Radio Guide, now 
is able to present to the motion picture 
industry the first statistics available on 
the subject. Breakdowns of the essential 


Response to Question: 

“HOW OFTEN DO YOU GO TO THE 
MOVIES?" 


Response 

No. 

Per Cent 

1-2 A MONTH 

727 

14.3 

3-4 A MONTH (once a week) L770 

34.7 

5-6 A MONTH 

40 

.8 

7-8 A MONTH (twice a week) 

758 

14.9 

9-10 A MONTH 

10 

.2 

11-12 A MONTH (3 times a 
week) 

191 

3.9 

13-14 A MONTH 

2 

.0 

15-16 A MONTH (four times a 
week 

39 

.8 

17-18 A MONTH 

6 

.1 

NEVER 

195 

3.8 

NO RESPONSE 

214 

4.3 

OTHERS 

1,115 

22.2 


— 

— 

TOTAL 

5,067 

100 


information obtained in the poll are shown 
in the tables herewith. 

The only other known survey to deter- 
mine the influence of radio on boxoffice 
receipts was made some months ago by the 
Motion Picture Producers and Distributors 
of America. Studied were theatre grosses 
over a period of months in a number of 
cities to learn whether attendance fluctua- 
tion has any relation to evening broadcast 
hours, with particular attention to pro- 
grams in which leading Hollywood stars 
are featured. The factual results of that 
study, if any, have never been made pub- 
lic. 

Long Showman’s "Enemy” 

From the storm of exhibitor protests it 
would appear that a majority of theatre 
operators sincerely feel that radio is their 
“Enemy Number One.” It is one of the 
traditions that showmen blame a boxoffice 
slump on a convenient “goat.” In recent 
years more often than not the plaint has 
been “radio hurts our boxoffice.” 

However, the survey among film fans 
shows that while Mr. and Mrs. John Q. 
Public may have become decidedly radio- 
minded, at the same time they go to “the 
movies” and take the kiddies. 

The controversy raging over the radio- 
film issue and the absence of authentic 
data prompted the publishers of Radio 
Guide, which goes into a half million 
homes every week, to find out for them- 
selves just how ether programs affected 
the motion picture habits of its readers. 
In a questionnaire published in the issue 
of February 13, the magazine asked: 

“How often do you go to the movies?” 

“Do you make it a practice to attend 
movies featuring radio stars?” 

Answers were requested from families. 
More than 12,000 families — a cross sec- 
tion of typical American homes — filled out 
and returned the questionnaire. The an- 
swers thus are representative of 48,000 per- 
sons, on the basis of the accepted average 
of four persons to a home. 

To insure accuracy, the replies were tab- 


ulated by the International Business Ma- 
chines Corp., and the figures were given 
to Boxoffice as tabulated. 

The replies showed that confirmed dial 
twisters attend picture shows on an aver- 
age of five times a month — more than once 
a week. Here are the indicated film-go- 
ing habits : 

39.3 per cent go 4 times monthly. 

33.7 per cent go 8 times monthly. 

12.8 per cent go 12 times monthly. 

8.2 per cent go 2 times monthly. 

3.5 per cent go 16 times monthly. 

Only 3.8 per cent of Radio Guide read- 
ers said that they never attend motion pic- 
tures, and most of these negative voters 
qualified their answers by explaining that 
they were unable, for physical reasons, to 
leave their homes. 

In answer to the second question, “Do 
you make it a practice to attend movies 
featuring radio stars?”, 64 per cent gave 
answer with a ringing “Yes!”; 25 per cent 
said “No” and the other 11 per cent failed 
to answer. 

Potent Talent Medium 

The deduction to be gained is that ra- 
dio, by virtue of its descent on the Holly- 
wood studios and wholesale enlistment of 
players, is a potent medium for exploiting 
up-an-coming talent and a powerful chan- 
nel for sustaining interest in established 
stars, with direct results at the boxoffice. 

This probably will deliver an electric 
shock to thousands of exhibitors. But, 
says Radio Guide, look at the record. 


Response to Question: 

■DO YOU MAKE IT A PRACTICE TO AT- 


TEND MOVIES 
STARS?" 

FEATURING 

RADIO 

Response 

No. 

Per Cent 

YES 

3,243 

64.0 

NO 

1,279 

25.2 

NO RESPONSE 

545 

10.8 

TOTAL 

5,067 

100 


6 


BOXOFFICE :: April 17, 1937. 


I 



A FRANK ANNOUNCEMENT ABOUT 
OUR NEXT ATTRACTION.... 


BETTE DAVIS 


In The Finest Role Of Her Career 


To Every Woman Sheltered By A Good Name 


To every Mother who fights her daugh- 
ter's yearning for gay night-life ; to 
every sister and sweetheart--and the 
men who love them- -we believe "MARKED 
WOMAN" is the most significant drama 
of life, filmed in the past decade. 


Some women may be offended by the 
bold reality. . .some may be shocked by 
the honesty of a fearless story. . .but 
none will deny they have been spell- 
bound by the powerful portrayal of 
life that sheltered women never see! 


Warner Bros. Present 


BETTE DAVIS 


HUMPHREY BOGART- EDUARDO ciannelli-allen 

JENKINS-LOLA LANE-JANE BRYAN-ISABEL JEWELL 
ROSALIND MARQUIS-MAYO METHOT-JOHN LITEL 
Music and lyrics by Harry Warren and Al Dubin 
A First National Pi ctu re • D i rected by LLOYD BACON 


N.Y, STRAND THEATRE 


It’s the 40x60 lobby frame that had a 2 -week display in advance 
of the Strand‘’s smash opening last Saturday. The unusual copy 
slant proved a whale of an attention-getter — so remember it for 
your showing of Bette’s rarin’ return triumph from 


e 




THIRD NATIONAL EmBITOR GROUP 
MOVEMENT AIMS HIGH FOR LEAOffl 


New York ITOA Head Is 
Militant in Plans for 
New Body 

By A. L. FINESTONE 

New York — James A. Farley, postmaster 
general and formerly chairman of the 
Democratic national committee; Attorney 
General Homer S. Cummings and Jesse 
Jones, chairman of the Reconstruction Fi- 
nance Corp., are being contacted with a 
view to heading a national organization of 
independent exhibitors. Only one will be 
chosen for the job, however. 

Boxoffice was so advised this week by 
Harry Brandt, president of the Indepen- 
dent Theatre Owners Ass’n, Inc., of New 
York, who recently launched a movement 
for a third national exhibitor group. 
Brandt said that an outstanding figure of 
the calibre represented by the three would 
be selected. 

Five Millions Yearly Cost 

He also said that plans for the pro- 
posed organization include providing as- 
sistance to independent theatre owners in 
all directions, even to the extent of set- 
ting up a producing company with well 
known executives and talent. He estimated 
that $5,000,000 a year would cover all ex- 
penses. 

Declaring that a leader for the new na- 
tional group would be obtained before or- 
ganizational activity among independents 
throughout the country is much advanced, 
Brandt informed Boxoffice: 

“We need a man of outstanding ability. 
One who can weld the independent exhibi- 
tors of the nation into a unit. Who 
will command the respect of independent 
exhibitors, of the motion picture industry, 
of the country’s financiers, business men 
and the public. Someone comparable to 
Will H. Hays, who is the producer-distribu- 
tors’ leader.’’ 

“Need for Leadership’’ 

He added that “there is a great need for 
the kind of leadership that can get things 
done for the broad membership of the in- 
dependent exhibitor ranks throughout the 
country.” 

Reminded that an executive of such 
standing would require considerable com- 
pensation, Brandt said: “The first year's sal- 
ary is assured for the right type of leader." 

More than 200 letters have poured into 
the office of the New York ITOA in re- 
sponse to Brandt’s suggestion for a new 
organization recently broached in The In- 
dependent, the ITOA’s bi-weekly organ, he 
said. Many of these came from members 
of existing exhibitor groups, he continued, 
naming some who have been prominently 


Predicts Third National 
Exhib Unit Flop 

New York — Ed Kuykendall, presi- 
dent of the Motion Picture Theatre 
Owners of America, this week pre- 
dicted failure for Harry Brandt’s 
movement to establish a third na- 
tional organization. ‘‘Where will 
prospective members get the money 
to pay the high salary that a figure 
in pxLblic life ivould demand to head 
such an organization?” Kuykendall 
asked. 


associated with local units of the estab- 
lished national organizations. 

The plan, Brandt explained, is to or- 
ganize regional units in Congressional dis- 
tricts. these to form a homogeneous na- 
tionwide organization which will be power- 
ful enough to push through Congress leg- 
islation for the relief of the independents. 
In addition, he said, the local units would 
sponsor state legislation and would per- 
form various services for its members, such 
as film buying. 

Raps Existing National Bodies 

Brandt said he was determined to push 
through his plan to consummation “be- 
cause the existing national exhibitor or- 
ganizations have failed to give indepen- 
dent exhibitors the protection they need 
against the steady encroachments and 
aggressions of the trustified major inter- 
ests.” 

Provoked by a statement in Boxoffice. 


VOL. 30 APR 17 


Reg- U. S. Pat. Office 

CONTENTS 


Editorial 3 

News Briefs 9 

Review Flashes 12 

First Run Reports 14 

Eastern Edition 15 

Exploitation Previews 23 

Feature Reviews 27 

Short Subject Reviews 29 

Selling Seats 30 

Production Index Section 33 

Hollywood Edition 43 

New England Edition 59 

Mideast Edition 67 

Central Edition 75 

Midwest Edition 79 

Southern Edition 87 


April 10, which quoted an anonymous Al- 
lied States Ass’n “leader” in Boston as 
ridiculing Brandt’s move, the ITOA head 
declared: 

“I defy the Motion Picture Theatre Own- 
ers of America and Allied States to show 
me a single result they have achieved na- 
tionally for independent exhibitors. 

“Locally, I believe they have done a lot 
of good, through their local units. The 
New York ITOA would have affiliated with 
Allied States long ago if we thought they 
could achieve the desired results. 

“The independents’ problem is not pure- 
ly a local one. Viewed broadly, in the 
light of distributor unreasonableness and 
rapacity and affiliated circuit aggression, it 
is the same all over the country. 

“Supposing Nathan Yamins, former pres- 
ident of Allied States, who exclusively con- 
trols the theatre situation in Fall River, 
Mass., should feel the encroachments of a 
distributor-affiliated chain which would 
seek to build in opposition. Yamins would 
go to court and seek an injunction. Let us 
concede that he would obtain the desired 
protection. That would be only one spot; 
how about similar situations in the rest of 
the country? 

"The handwriting is on the wall for the 
independent exhibitor," Brandt went on. "The 
time is approaching when there will be no 
independents. They are slowly being push- 
ed out of existence and will either have to 
be absorbed in the affiliated chains or go 
out of business. 

“In 1932 there were 400 theatres affili- 
ated with the New York ITOA. Today there 
are only 240. Why? Because they have 
been forced for competitive reasons to join 
the affiliated circuits. 

“The Brandt theatres will never become 
affiliated. They were affiliated at one 
time with a national circuit. That taught 
us a bitter lesson.” 

New Suits Planned 

Brandt said that the Brandt Theatres 
circuit suit pending in the New York su- 
preme court to prevent the Loew circuit 
from dividing its playing time into a week 
of five and two days, in reversal of long- 
established custom of a week split into four 
and three days, was only the first step in 
a legal campaign New York independents 
would sponsor against the major distribu- 
tor-theatre interests. Incidentally, he re- 
vealed that this action, which is also aim- 
ed at five principal distributing compa- 
nies, would be heard on its merits for a 
permanent injunction. 

Brandt said that there would be other 
litigation, and that ITOA attorneys are 
completing papers in a suit to be filed in 
federal district court against major dis- 
tributors involving “a small exhibitor” in 


8 


BOXOFFICE :: April 17, 1937. 


Radio-Film Committee 
Holds MPTOA Mandate 


this area and alleging conspiracy under 
the Sherman anti-trust act. The ITOA 
also has instructed counsel to ask the gov- 
ernment for an investigation of film trade 
practices generally. 

“These actions may cost me my business, 
after 21 years of affiliation with the indus- 
try,” he continued. “I may be forced out 
of exhibition as a result of them, but if 
the present trend continues I would event- 
ually go broke and if I have to give up my 
blood I will make sure that there will be 
plenty of blood spilt on the other side as 
well.” 

Returning to Allied States, Brandt said 
that “Nathan Yamins is sincere, but some 
of the Allied leaders seek only their own 
financial aggrandizement.” He said that 
he could not belong to an organization 
which has this type of leadership and that 
he had so informed Abram F. Myers, Al- 
lied’s chairman of the board. 

Cites New York Competition 

The independent in New York City is 
unable to operate under present buying 
conditions and with the type of affiliated 
circuit competition that exists among the 
subsequent runs, Brandt asserted. 

“The distributor makes you buy pictures 
at 35 per cent of the gross while admit- 
ting that the exhibitor would lose money,” 
he said. “Their explanation is that they 
need increased revenue to encourage the 
production of fine pictures. 

“They point out to you that the first 
run pays 35 per cent for its film. But 
where the subsequent run has an over- 
head of 75 per cent, where is the equity 
of a 35 per cent film rental? 

"In addition, they extend the first runs to 
squeeze all they can out of an attraction be- 
fore it reaches the subsequents. They make 
you play pictures nine months after your 
next-door neighbor which is an affiliated 
house charging the same admission price 
as you do. Alter you buy a contract, the 
distributors change the terms. We will in- 
sist on the distributors' performance of con- 
tractual terms next season. The ITOA mem- 
bers would very much like to call a buying 
strike.” 

Brandt said that there are 71 theatres in 
Greater New York in which the Brandt in- 
terests have a stock ownership and that 
they spend $1,500,000 a year for film. 

“No Consideration” 

“At the start of last season I gave the 
companies contracts for approximately 
$200,000 each,” he went on. “In the shoe 
business a customer who placed an order 
of that size would be king. In this busi- 
ness he gets no consideration.” 


PERMIT UNIVERSAL 
TRADING IN COMMON 

New York— Trading in common stock 
voting trust certificates of Universal Pic- 
tures Corp. has been authorized by the 
curb exchange here, which has approved 
listing of 1,014,914 voting trust certificates 
of which 525,681 are outstanding. Included 
in the certificates listed are 222,556 re- 
served for possible excise of warrants at 
$10 a share and 266,667 issuable upon con- 
version of debentures. 


NEWS BRIEFS 


Government's "Plow" 

Attendance Is Heavy 

More than 7,500,000 psople have viewed 
Resettlement Administration film in thea- 
tres within past ten months, says that de- 
partment. 

Kuykendall on Swing 

for Concession Talk 

MPTOA president touring country in 
continuance of efforts to obtain major 
concessions in trade practice reform plat- 
form; will sound conciliation board senti- 
ment. 

Special Master Named 

in RKO Revamping 

George W. Alger, New York attorney, 
will hear proceedings on plan for reor- 
ganization and report on testimony. 

Stipulations Delay 

Start of Dallas Suit 

Several weeks more may be required to 
complete preliminaries in government’s 
case against Interstate circuit and majors 
in Texas on price and duals restrictions. 

Industry Asked to Aid 
Music Week Observance 

Celebration from May 2 to 8 would en- 
able exhibitors to cash in on interest, it 
is argued. 

Motion Pictures Supply 
Most Amusement Gross 

Slightly more than 72 per cent of $699,- 
051,000 total receipts in 1935 came from 
12,024 theatres, department of commerce 
census reveals. 

Educational Stock Sale 

to Retire Erpi Interest 

Herrick, Heinzelman and Ripley, under- 
writers, offer 150,000 shares of preferred 
stock, proceeds of which also will be used 
to clear up indebtedness and start feature 
production. 

Trade Members Attend 

Hearing on Copyright 

Testify before sub-committee on en- 
trance of United States into the Berne 
Convention for effecting international 
copyright understanding. 


New York — The MPTOA committee ap- 
pointed to seek a solution to the problem 
of radio competition with motion picture 
theatres, and other factors in the film-ra- 
dio situation, has a “very difficult job, but 
will deliberate with common sense and both 
feet on the ground,” Walter Vincent, chair- 
man of the committee, said this week. 

The first session has been tentatively set 
for April 20, in New York. Others on the 
committee are Lewen Pizor, Philadelphia; 
Samuel Pinanski, Boston, and Arthur Lock- 
wood, Middletown, Conn. All are MPTOA 
directors. 

Vincent said that the problem would be 
approached from every possible viewpoint. 
He added he was aware “you cannot sat- 
isfy everybody” in such a complex situation 
and for that reason the committee would 
proceed cautiously with due regard for its 
responsibility. 

To Work Independently 

The committee will probably start from 
scratch, Vincent said, and he had no in- 
tention of using any of the information 
obtained in a study of theatre grosses in 
relation to film stars’ radio programs which 
was conducted some time ago by the Hays 
office. 

The committee will confer with repre- 
sentatives of the major film companies, 
such as Loew’s and Paramount, which per- 
mit many of their stars to appear on the 
air. Meetings with broadcasting compa- 
nies’ executives will be held after some sort 
of procedure has been formulated, Vincent 
said. Meanwhile, radio spokesmen said 
they welcomed the committee’s efforts as 
the problem, if it is a problem, affected 
them as well from a standpoint of quality 
of programs. If, as declared, inferior radio 
programs injure participating film stars 
with resultant effects at the boxoffice, the 
same is true of the repercussions felt by 
the broadcasters, according to radio 
spokesmen. 

“Three Grounds of Complaint” 

The Vincent committee was appointed 
by Ed Kuykendall, MPTOA president, pur- 
suant to a mandate of the organisation’s 
recent convention in Miami. Kuydenkall 
listed “three grounds of complaint”: 

1. That free professional entertainment 
brought into the homes by radio is 
direct competition with the theatre, 
more so when the same talent is used 
in both radio and screen entertain 
ment. 

2. That constant use of a screen star in 
radio broadcasts damages their box- 
office value, destroys their prestige by 
familiarity and by inadequate staging. 

3. That excerpts from current pictures 
and condensed versions of a photo- 
play given over the air destroys in- 
terest in the picture when it plays at 
the local theatre. 


BOXOFTTCE :: April 17, 1937. 


9 


WAGNER ACT DECISION OF COURT 
IS IMPETUS TO DNIOHIZATION 


Theatres Bear Brunt of La- 
bor Drives on All 
Fronts 

New York — The U. S. supreme court’s 
action on Monday in upholding constitu- 
tionality of the Wagner labor act will 
greatly stimulate labor unionization activ- 
ity among unorganized classes of employes 
in the motion picture industry, according 
to informed industry circles here. 

Minor union groups not affiliated with the 
American Federation of Labor hailed the de- 
cision as greatly in their favor, while the 
AFL unions regarded them as their guaran- 
tee to collective bargaining with employers 
on wages, hours of work and other condi- 
tions. 

The film industry was considered to be 
a vulnerable target under the supreme 
court’s majority interpretation since the 
distribution branch particularly has been 
declared by the courts in numerous cases 
to be in interstate commerce, and that is 
now generally conceded. 

Drive on Theatres 

Theatres are expected to bear the brunt 
of the unionization drives now forming in 
various sections of the country. The lATSE 
is known to have deferred its campaign 
for a vertical union of all classes of thea- 
tre employes until the supreme court’s de- 
cision on the Wagner act. This drive is 
now expected to proceed without much de- 
lay. The lATSE’s new move to include 
film exchange workers in its fold, under 
AFL sanction, also is considered to have 
received encouragement from Monday’s 
rulings. 

New' Group Lays Plans 

Meanwhile, the United Theatrical and 
Motion Picture Workers of America, not 
affiliated with the AFL but claiming 
‘•friendly relations” with the Committee 
for Industrial Organiatzion, this week ex- 
pressed its determination to push its drive 
for an all-inclusive union and announced 
a decision to include publicity and adver- 
tising men in its ranks. So far this union 
has made no visible headway in the east 
other than calling a strike at the Consoli- 
dated Film Industries plant, Ft. Lee, N. J. 

Developments in several exchange cen- 
ters where film workers’ unions have been 
formed indicate that negotiations will be 
carried on by American Federation of La- 
bor officials with major distributor head- 
quarters in New York. 

Detroit reported this week that although 
no confirmation was obtainable union 
members said that distributor home offices 
had indicated to branch managers they 
should recognize the union. Wage scales 
presumably were to be worked out in New 
York. 

Demands for higher wages for Cleve- 


Regulatory Power 
Strengthened 

New York — The majority opinion 
in the Wagner labor relations act 
cases decided by the U. S. supreme 
court aifirms the broad powers of 
Congress to regulate industry and 
under this mterpretation any legis- 
lation passed by Congress to regu- 
late the motion picture industry 
would be held constitutional, accord- 
ing to informed observers hi the trade 
here. 

The court gave a new interpreta- 
tion of the commerce clause of the 
Constitution when it held industries 
organized on a national scale, even 
though their products are manufac- 
tured locally, come within the reg- 
ulatory powers of Congress. 

The decision was the major topic 
of coiiversation in film circles here 
this loeek, both from the labor stand- 
point as well as the modernized hi- 
terpretation of the commerce clause. 
Legal opinion held that motion pic- 
ture exhibition and production clear- 
ly fall within the new interpretation. 
While it has been established for a 
long time that film distribution as set 
up was in interstate commerce, it had 
not been definitely established by the 
courts to what extent the commerce 
clause applies to the other two divi- 
sions. 


land shippers, poster clerks and inspectors, 
presented last week to local branch mana- 
gers, will be settled in New York by AFL 
representatives and home office executives, 
it was reported by usually reliable sources. 

It is understood that while members of 
the Cleveland exchanges originally joined 
the local Packers and Wrappers union, 
they will eventually become affiliated with 
the lATSE or form a separate AFL unit. 


BLANK, PARAMOUNT 

APPROACH ACCORD 

New York — Main features of the new 
agreement between A, H, Blank and Para- 
mount Pictures, Inc,, for the operation of 
the theatres owned jointly by the two par- 
ties, have been arrived at and will be 
ironed out next week in conferences to be 
held in New York. 

The agreement contemplates the con- 
solidation of the Paramount-Blank thea- 
tres with the Blank circuit for purposes 
of operation and is expected to be signed 
by both parties before May 1 when the 
present temporary agreement expires. The 
agreement under which Blank has operat- 
ed the theatres since 1932 expired last De- 
cember and has been extended twice to 
permit the negotiation of the new contract. 

Eliminate Repurchase Clause 

There were no counter conditions be- 
tween the two parties but certain circum- 
stances arising from the situation of 
the theatres in three different states 
created difficulties in arriving at a 
contract which would be equitable to both 
parties. The repurchase clause which was 
a feature of the old contract has been 
eliminated in the broad outlines of the 
new one to be consummated. 


CRASH IN ENGLAND 

KILLS RALPH INCE 

London — Ralph Ince, American motion 
picture director, was instantly killed on 
April 11 when his automobile, which Mrs. 
Ince was driving, crashed into a safety 
zone in the middle of the road near Ken- 
sington. 

Member of a noted theatrical family, 
Ince was 50 years old and had just com- 
pleted a film for "Warners at the Tedding- 
ton studios here. 


HEADQUARTERS FOR EXHIBITORS WHEN IN BOSTON 

mUP C* If ¥7 A V 455 Columbus Ave. 

A M%Em V U Ih Boston, Mass. 

BETWEEN DARTMOUTH STREET & MASSACHUSETTS AVENUE 

Six minutes’ walk from film <li^t^ict 

Three minutes from all Back Bay Mations. Klevatecl hus line hy door. 

Transfers to all parts of Boston aiul suhiirhs. 

150 ROOMS, ALL WITH BATH 

Suites for families of four; parlor, two hedrcMnus, hath — S4.00, $5.h(). SO. 00 a day. 
Bouhle rooms— S2..50. $3,00, $3.50, .$4.00 a day Sin-le rooms — $2.00, $‘>,r>0 a day 

SPECIAL WEEKLY RATES 

Oarage nearhy — ('ars called for and delivered. Rale 50<* for 24 hours. 

Excellent New England Food Served in the Savoy Cafe 

t'liih Breakfast loo to e.lc .Also a la earte menu 

l.uneh.Mtns ‘I.'ie to -sOe No l.ieense Dining: Boom 

Dinners 50e, 75c, $1.00 No room service charge 

GEORGE E. CLARK, Manager 


10 


BOXOFFICE :: April 17, 1937. 




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Envisions Vast Growth 
for Commercials 

New York — Predicting that com- 
mercial films would be a $50,000,000 
industry by 1938, E. Hamilton 
Campbell, executive of the Jam 
Handy Picture Service, told the New 
York Advertising Club that the 
business film industry has won a 
definite place in national merchan- 
dising. Advertising agencies, he said, 
were keenly aware of the possibilities 
of sales films, “not as a threat to ad- 
vertising appropriations, but as a 
cheap means of increasing effective- 
ness of advertising at point of sale.” 


DUNLAP FILLS TWO 

MONOGRAM POSTS 

Hollywood — Technical director for 
Monogram Pictures will be Ernest R. Hick- 
son who was associated with the old 
Monogram company in the same capacity, 
according to the announcement of Scott 
R, Dunlap, vice-president in charge of pro- 
duction, 

Hickson has been Trem Carr’s technical 
director for the past year. 

Another appointment was that of George 
E. Kann as production manager, Kann 
was associated with M-G-M for nine years. 
Recently he functioned as an independent 
producer. 

Also William Nigh has been engaged to 
direct “The Thirteenth Man,” slated to 
start around May 1. 


HOWARD SIGNS METRO PACT 
New York — Willie Howard, stage, film 
and radio star, has been signed to a mo- 
tion picture contract by Metro-Goldwyn- 
Mayer. 


Asks Exhibitors Report 
on "Jcickrabbits" 

Dear Mr. Shlyen: 

“l7i reading your issue of March 
20th, I ivas very happy to read your 
editorial, “Stop the ‘Jackrabbits’ 
Now,” especially your reference to the 
position taken by Federal Judge Pat- 
rick T. Stone. 

“You are so right when you state 
that ‘this is the time of the year 
when the itinerant shows begin their 
movements,’ and I think it would be 
most timely if you had occasion in 
one of your next editorials to remind 
these exhibitors that Copyright Pro- 
tectio7i Bureau has bee7i trying to 
help the mdustry, and especially the 
exhibitors whose business has been 
7naterially interfered with, and ask 
them to refer all their complaints 
a7id suspicions to the Bureau (RKO 
Bldg., Rockefeller Center, New York 
City), so that we may be able to 
track down these itinerants and keep 
them from further mushrooming .” — 
J. H. Levin, Copyright Protection Bu- 
reau. 


Hirliman Explains 
EEC's Hearing Call 

New York — George A. Hirliman, presi- 
dent of Condor Pictures, Inc., this week 
issued a statement explaining why Securi- 
ties and Exchange Commission called a 
public hearing in Washington on the com- 
pany’s registration statement. The hearing 
was advanced to April 13 after being set 
for the 19th. 

Condor’s registration had been suspend- 
ed pending investigation of “the appear- 
ance of untrue statements of material facts 
and omissions of material facts” in the 
registration statement and in the com- 
pany’s prospectus. 

Complied, Says Hirliman 

Hirliman said SEC called the hearing 
“to afford Condor an opportunity to ex- 
plain the details of two of the minor 
clauses in their original prospectus.” He 
also said that the company had filed “in- 
numerable financial statements, memoran- 
dums, etc.,” all certified by public account- 
ants, and that during the period required 
for investigation of such data Condor also 
filed, at SEC’s request, “telegraphic de- 
tails of their studio rental arrangements 
with Grand National Studios.” 

Hirliman said that on receipt of the full 
written lease SEC claimed that such 
items as “Minimum Shooting Day Re- 
quirements” and “Rental Clauses Pertain- 
ing to Extras” were not included in a tele- 
gram submitted prior to the final filing 
of the written lease. 

Condor attorneys on Monday requested 
an immediate hearing “at which time they 
will give evidence and substantiate their 
claims that the clauses are the usual ones 
contained in studio leases.” 


Condor Is Heard 

Washington — George A. Hirliman, pres- 
ident of Condor Pictures, summarized at 
the Securities and Exchange Commission 
hearing here Tuesday the proposed studio 
rental arrangement with Grand National. 

It developed at the hearing that the 
Condor registration had not been suspend- 
ed, such action being contingent upon the 
results of the hearing itself. 

The trial examiner’s report on the hear- 
ing will be ready in ten days after written 
transcript has been submitted. 


Richard Dix for Series 

New York — Richard Dix has been signed 
to star in a series of productions for Con- 
dor Pictures, George A. Hirliman, presi- 
dent, announced at the company’s execu- 
tive conferences here this week. George 
O’Brien and Conrad Nagel have also been 
signed by Condor for starring roles in 
productions for RKO and Grand National 
respectively. A series of 12 Condor musical 
shorts were recently added to the com- 
pany’s 1937-38 production program, prob- 
ably for RKO release. 

Condor is at present shooting on features 
to be delivered to RKO and Grand Na- 
tional and is making Spanish versions of 
features for Metro. 


20TH-FOX COMPLETES 
SEASON'S RELEASES 

Hollywood — With the final scene of 
“Sing and Be Happy” completed this week, 
20th Century-Pox has finished all pictures 
scheduled for release during the remainder 
of the present season which ends Septem- 
ber 20. 

Other pictures completed and ready for 
release are: “Wake Up and Live,” “Fifty 
Roads to Town,” “Cafe Metropole,” “This 
Is My Affair,” “Slave Ship,” “Wee Willie 
Winkie,” “Angel’s Holiday,” “That I May 
Live,” “The Great Hospital Mystery,” 
“Charlie Chan at the Olympics,” “I Will Be 
Faithful,” ‘She Had to Eat” and “Big 
Business.” 

Darryl P. Zanuck, production chief, plans 
to have 12 pictures for 1937-38 completed 
prior to the opening of the season August 1. 

» REVIEW 
FLASHES • 

BIG BUSINESS (20th-Fox)— This episode in 
the life of the Joneses holds to the stand- 
ard set in previous pictures and will prove 
to be more than adequate entertainment 
for the followers of the series. Jed Prouty, 
Shirley Deane. 

GIT ALONG LITTLE DOGIES (Rep)— Gene 
Autry's ingratiating personality and pleas- 
ant singing voice receives the able sup- 
port of Will and Gladys Ahem and sev- 
eral other specialty artists in an above- 
average musical western. Judith Allen and 
Smiley Burnette also in the cast. 

HILLS OF OLD WYOMING (Para)— With a 
batch of Indians added to this Hopalong 
Cassidy, the some pace of adventure, sus- 
pense and good entertainment which show- 
men and the public hove come to expect 
of this series is maintained. William Boyd. 
George Hayes. 

PUBLIC WEDDING NO. 1 (WB)— The attempt 
to make a fast stepping comedy out of a 
conglomeration of unrelated ideas fails to 
click. Jane Wyman, William Hopper. 

WAKE UP AND LWE (20th-Fox) — With no 
angle of smart, money-making showman- 
ship overlooked, this musical comedy is all 
set to roll up thundering grosses for every 
exhibitor. Jack Haley, Walter Winchell. 
Ben Bemie. 

WHITE GODS (Trekelog State Rights) — Well- 
photographed travel adventure film con- 
taining several thrilling episodes has un- 
usual exploitation possibilities. Introduc- 
tion of an unimportant plot merely impedes 
the action. Andre Roosevelt, Cyril von Bau- 
man and native cast. 

COMPLETE REVIEWS on the above 
pictures will appear in an early issue 
of BOXOFFICE. 


12 


BOXOFFICE :: April 17, 1937. 



THE PERFECT SCHEDULE FOR 





SMALL TOWN BOY featuring Stuart Erwin— Produced by Zion Myers. 
James Cagney in DYNAMITE produced by Richard A. Rowland. 

THE GIRL SAID NO— An Andrew L. Stone production— featuring for the 
first time the famous Gilbert and Sullivan operettas. 
SOMETHING TO SING ABOUT directed and produced by Victor Schertzinger. 


"Lost Horizon" Continues as Topnotcher 


BOSTON 

Boston — She’s Dangerous (Univ). with stage 

show 100 

Fenway — Her Husband’s Seeretary (FN); 

Out<'ast (Para) 90 

MeTnorial — Top of the Town (Univ); Man Who 

Found Himself (UKO) 125 

Orpheuni — Maytime (M-G-M), 2d wk 85 

Metropolitan — .Seventh Heaven (20th-Fox). 

witli stage show 105 

raraniount— Same as Fenway 90 

CINCINNATI 

Albee — ((iialit.> Street (ItKO) 120 

I'apitol — Ma.itiine (M-G-M), 3rd wk 120 

Family — t'hinu Passage (RKO) 120 

Grand — Heady, M illiiiM: and Able (WB). 

2d wk 100 

Keith's — lyove Is News (20th-Fox). 2d wk,...120 

lyyric — roiidenined How (RKO) 110 

Palare — Waikiki Wedding (Para), held over.. 175 
•Shuhert — We’re on the Jury (RKO). plus 

stage sliow 110 

CHICAGO 

<'hi'ago — Marked Woman (WB) 100 

T’alace — Top of the Town (Univ) 105 

Roosevelt — Waikiki Wedding (Para). 2d loop wk 90 
United Artists — Ma>time (M-G-M) 115 

CLEVELAND 

Allen- Parole Kaeket (Col) 120 

Hanna — The (iood Karth (M-G-M). r''adshow . . 1 40 

HiTjpodrome — Seventh Heaven (20th-Fox) 115 

T'alare — Naney Steele Is Missing (20th-Fox). 

vaudeville with Stepin Fetchit as headliner .. 1 25 

state— History Is Made at Night (UA) 75 

Stillman - Ma>tlme (M-G-M). 2d wk downtown. 185 


DALLAS 

<'apitoI — Mama Steps Out (M-G-M) 80 

^''aT)itol — House of Sec^rets (Ches) 100 

Ma iestic — Ma> time ( M-G-M ) 125 

Melba — lender (k»ver of Night (M-G-M) 100 

Palare — Seventh Heaven (20t!i-?''ox) 110 

Tower— History Is Made at Night (T'A). 

2d wk no 


DENVER 

Aladdin- -Seventh Heaven (20th-Kox). fol- 
lowing a week at the Denver 120 

Broadway — I.ost Horizon (C*ol). r'dshow 2d wk . . 225 

Itenham- — AVa'kiki Wedding (Para) 175 

Denver — Histo»-y Is Made at Night tUA) 125 

Ornhf'nm^ — Personal Proi>ertj (M-G-M); 

C'hina Passage <RKO) 180 

Paramount — You Only Idve Onee (l^A); The 

Mighty Treve (Univ) 110 

DETROIT 

Adams — Seventh Heaven (20th-Fox). 2d wk.; 

Fair Warning {20th-Fox) 100 

t'lnema — Natalka Poltavka (.Amkino) 110 

r>owntown — Kestasy (JeTvel). held for 5th wk...l00 
Fox — Head Over Heels in Fove (GB). stage 

show 

Madison- Waikiki We<lding (Para). 2d wk....ll5 
Michigan — Marke<l Woman (WB). stage .show.. 95 
State — Under Cover i>f Night (M-G-M); Her 

Husband I/ies (Para) 90 

United Artists — Maytime (M-G-M). 2d wk 100 

INDIANAPOLIS 

Alam^) — Join the Marines (Rep); Brand of 

the Outlaw (Rep) 190 

Alamo (last half) — Mighty Treve (Univ); 

1 f'onntier th#* Sea (Ches) 100 

Ambassador — We Mho Are About to Die (RKO) 90 
Apollo — The King and the Choms Girl (WB)..100 

^’ircle — History Is Made at Night (UA) 90 

Loew’s — Ma>time (M-G-M) 125 

I,,yric — We Have Our Moments (Univ). i)lu.s 

stage show 105 

KANSAS CITY 

Maln^treet — The King and the Ch<»riis Girl 

(WB); Her Husband’s Secretary (FN) 95 

Midland — Personal Property (M-G-M); Find the 

the AVitness (Col) 135 

Newman — AA'aikIki Wedding (Para); Midnight 

Court tWB) 2d wk 110 

Tower — Time Out for Koman<'e (20th-Fox); 

stage show 95 

Uptown — Seventh Heaven (20th-Fox) 2d wk.... 95 

Orpheum — -The Gmal Earth (M-O-M) . . . very good 


LOS ANGELES 

Chinese — Lloyds of l.ondon (20th-Fox) 120 

Downtown — King and the (horus Girl (WB)..105 
Hillstreet — Quality Street (RKO); AVe Have 

Our .Moments (Univ) 90 


(AVERAGE IS 100%) 


Top Hits of the Week 

Lost Horizon (roadshow), 2d wk 


Denver 225 

Personal Property (dual) 

Providence 200 

Maytime (2d wk) — Cleveland 185 

Personal Property (dual) — 

Denver 180 

Waikiki Wedding — Cincinnati 

and Denver 175 

Love Is News — Minneapolis 150 

Maytime — Oklahoma City 150 

Ready, Willing and Able — 

Oklahoma City 150 


Waikiki Wedding (dual) Omaha. .150 

EXTENDED RUNS 

GockI Earth, 9th wk. of two-a-day Astor. 
New York; 5th wk. at St. Francis. San 
k'rancisco. 

Ecstasy, 5th wk. at Downtown. Detroit. 
Lost Horizon, 5th wk. of two-a-day at 
Globe, New York; 4th wk. at Geary. San 
Francisco. 

Maytime. 3rd wk. at Capitol. New York; 
3id wk. at Paramount. San Francisco. 


Hollywood — Same as Downtown 105 

Pantages — Same as Hillstreet 90 

Paramount — Outcast (Para), Kenny Baker 

in person 75 

State — ^Same as Chinese 120 


MILWAUKEE 


Palace — Swing High, Swing I,ow (Para); Her 

Huribaiid Lies (Para) 120 

Riverside — The Big Show (Rep); Gene Autry 

on stage 125 

-Strand — Maid of Salem (Para); Clarenee 

(Para) 100 

Warner — The King and the Chorus Girl (WB); 

We Who -Are About to Hie (RKO) 100 

Wisconsin — Seventh Heaven (20th-Fox); 

Kspionage (M-G-M) 105 

MINNEAPOLIS 

Aster — She Hangerous (Univ); Off to the 

Kaees (20th-Fox) 90 

Century — Swing High, Swing T.ow (Para), 

2 d wk 100 

Minnesota — Waikiki Wedding (Para) 100 

Orpheum — Love Is News (20th-Fox). stage 

show 150 

state — When’s Your Birthda.vf (RKO); I nder 

Cover of Night (M-G-M) 90 

World — Ga.v I)es|>erado (UA) 90 

NEW HAVEN 

Uollege — Ma.vtime (M-G-M). 2d wk 125 

Paramount — Swing High, Swing l,ow (Para); 

Murder Goes to College (Para), 2d wk 50 

Poll — Seventh Heaven (20th-Fox); We’re on the 

•Jury (RKO) lOO 

Roger Sherman — History Is Made at Night 

(UA); Penrod and Sam (FN) 110 

NEW ORLEANS 

Center — Roberta (RKO), revival 00 

Globe — ^Three Smart Girls (Univ), revival 95 

Liberty — AViiigs of the Morning ( 20th-Fox ) . . . 95 

Loew's State — Ma.'vtime (M-G-M), held over... 125 

Orpheum — Stolen Holida.v (I-N) lOO 

Saenger — Swing High, Swing Low (Para) 140 

St. Charles — The Plot Thickens (RKO); on 

-stage, Mary McCormic 165 

Strand — The Good Karth (M-G-M) 100 

Tndor — A Midsummer Night’s Dream (WB), 

revival 125 

NEW YORK CITY 

Astor — The (iomi Earth (M-G-M). 9th wk. of 

two-a-day, capacity lOO 

Capitol — Maytime (M-G-M), 3d wk 140 

Central — The Crime NobcKly Saw (Para) 95 

Criterion — Silent Barriers (GB), 2d wk. of 

two-a-day 90 

Globe— Ta»st Horizon (Col), 5th wk. of two- 

a-day, near capacity 95 

Palace — iStep Lively, Jeeves (20th-Fox). l.st 

run plus Nancy Steele Is Missinfi: (20th-Fox). 90 


Paramount — AA'aikiki A\e<ldin!R- (Para), stage 

show. 2d wk 130 

Radio <'ity Music Hall — Seventh Heaven 

(20th-Fox). stage show: 2d wk 115 

Rialto — Elephant Boy (UA ) 125 

Rivoli^ — History Is Made at Night (UA), 2d wk..ll0 

Roxy — Top <»f the Town (l^niv). stage show; 

2d wk 130 

Strand — The King and the Chorus (iirl (WB), 

2d wk 95 


OKLAHOMA CITY 

t ’riterion--Ma.> time (M-G-M) 150 

Liberty — Don’t Tell the Wife (RKO); Sea 

Devils (RKO) 100 

Midwest^ — M'aiklUi Wedding (Para) 125 

State— Theodora tioes Wild (Col), held over 

a 2d wk 125 

Warner — Keady, Willing and Able (WB). stage 
show 150 


OMAHA 

Brandeis — The Soldier and the l^ail.v (RKO); 

Her Husband’s Seeretary (FN) 110 

t^maha — Waikiki Wedding (Para); A Do<*tor’s 

Diar> (Para). 2d wk.. 11% davs 150 

(Orpheum — History Is Made at Night (I^A); 

We Have Our Moments (Univ) 120 


PORTLAND. ORE. 

Blue Mouse — Sea Devils (RKO); AVings of the 


Morning (20th-Fox). 2d d. t. wk 100 

Broadway — Personal Property (M-G-M); 

Breezing Home (Univ). 2d wk 105 

Mavfair — Black l.egion (WB): Once a Doctor 

(FN) 105 

Orpheum — Keady, AA illing aiul Able (AA^B) ; 

So'dier and the l.Jtdy (RKO) 110 

Paramount- — L<»ve Is Ne^^s (20th-Fox); Her 

Husband Ides (Pa-ra) 115 

Fnited A rt i.sts— Alaytime (M-G-M). 2d wk 120 


PROVIDENCE 

Albee — Histor> Is Made at Night (UA); 

tiiiiia Passage (RKO) 

Fays — Htmrs Leave (GN). .stage sliow.. 
Majestic — Naiu*y Steele Is .Missing (20th-Fox) 

That Man's Here Again (FN) 

}<tate — Personal Pr<»perty (M-G-M); Tr<»uble 
in Morocco (Col) 

SALT LAKE CITY 

Capitol — Her Husband’s Secretary (FN); Per- 
sonal Property (M-G-M) 

Orpheum — King an4l the Chorus (iirl (AA'B): 

Aligbty Treve (Univ) 

Paramount — May time (M-G-M ) 

Studio — Personal Ih-operty (M-G-M) ........ 

Victory — Breezing Home (t^niv); Make AA'ay 
for a IJidy (RKO) 


. . 95 
. .120 

’..115 

. .200 


SAN FRANCISCO 

Embassy— Love in Exile (GB); Tundra (Prin) .80 
Kox— AVaikiki AAeddiiig (Para); Her Husband's 

Secretary (FN), 2d wk 

r;eary — Lost Horizon (C’ol); 4th wk ID' 

Golden Gate — tjuality Street (RKC>) 105 

Orpheum — I Promise to I’a.> (Col): AA> Have 

Our Moments (Univ) 

Paramount — Maytime (M-G-M). 3d wk 110 

Wt. Francis — Good Earth (M-G-M). 5th wk 80 

X'nited Artists— History Is AIa<le at Night flTAl.ins 
AA'arfield — King and the Ch<»rus (iirl (AA'B) .. .115 


SEATTLE 

Blue Mouse — Personal Property ( M-G-M) ; 

Outcast (M-G-M). 2d wk 105 

Fifth Avenue— Ma.vtime (M-G-M). 2d wk....ll5 

Liberty — History Is Made at Night (UA); 

Let’s Get Alarrietl (Col) HO 

Metropolitan— lyost Horizon (Col), roadsliow. 

price 50 cents to $1.50 plu.s tax 130 

Music Box — I.)Ove Is News (20th-Fox); Man of 

the People (M-G-M). 3d d. t. wk 110 

Orpheum — (Jiiality Street (RKO); AA'e Have Our 

Aloments (I'niv) 120 

Palomar — They AA’anted to Alarr.v (RKO) iilus 

.stage show HO 

Paramount — AA'aikiki AA'e<ldiiig (Para) ; Doctor’.s 
Diar.^' (Para) 120 


WASHINGTON 

(’anitul — Se\entli Heaven (20th-Fox). stage 

sliow 105 

Columbia — Step Lively. Jeeves (20th-Fox) . . . . 90 

Earle — Swing High, Swing Low (Para), stage 

show H5 

Keith’s — History Is Made at Night (l^A) 120 

Met — I Promise to Pa.v (Col) 105 

Palace — Maytinie (Af-G-M), 2d wk 150 


14 


BOXOFFICE :: April 17. 1937. 



KUYKENDALL ON CONCESSIONS TOUR 


Roxy Sale Plan 
Hearing Near End 

New York — Hearings on the plan for the 
sale of the Roxy Theatre to 20th Century- 
Pox Film Corp. are expected to terminate 
next week. The hearings have been of 
daily occurrence over the past three weeks. 

Interest Boost Sought 

About 62 per cent of the bondholders of 
the bankrupt theatre have assented to the 
plan but at the request of some dissenting 
bondholders application was made to Sid- 
ney R. Kent, president of 20th Century, 
for an increase in the interest rate of the 
new bonds to be issued in exchange, under 
the plan, for the present bonds. Kent and 
other officials of the company met with 
the attorneys for the various parties rep- 
resented at the hearings and stated that 
the offer, as filed with the court, was the 
best that the company would make and 
emphasized that it was drawn up in detail 
only after months of negotiations in which 
efforts were made to be as generous to the 
equity holders as good business would per- 
mit. 

Decision Before May 1 

After the close of the hearings Special 
Master Addison S. Prall is expected to for- 
ward his findings to Federal Judge Caffey 
within a few days. Judge Caffey, in order- 
ing the hearings before a special master, 
declared that a decision in regard to the 
plan would be given before May 1, on which 
date the 20th Century offer expires. 


Rebate to 20th-Fox 

Washington- — The Bureau of Internal 
Revenue has announced the award of $46,- 
717 income tax credit to 20th Century-Pox 
as a result of redetermination of the com- 
pany’s taxable income for the fiscal year 
ended May 31, 1935. 


75% Philly Exhibitors 
Oppose Shorts Plan 

Philadelphia — Seventy -five per 
cent of the exhibitors in the Phila- 
delphia territory have gone on record 
as being opposed to the weekly pay- 
ment plan on shorts, according to an 
announcement made here by George 
P. Aarons, secretary and counsel for 
the UMPTO of E. Pa., So. N. J. 
and Del. This response followed an 
appeal made last week by the or- 
ganization to its members. 


LOEW FESTIVAL TO 

HONOR MOSKOWITZ 

New York — Loew’s annual spring festi- 
val got under way here Thursday, and in 
honor of the execu- 
tive vice-president of 
the theatre circuit 
will continue for four 
weeks as “C. C. Mos- 
kowitz Month.” 

A heavy exploita- 
campaign will call at- 
tention to forthcom- 
ing “hit” attractions, 
including “Romeo and 
Juliet,” “Maytime,” 

“Personal Property” 
and others. Appro- 
priately inscribed plaques will be awarded 
managers showing the best grosses for the 
period. 


Song Wins Prize 

New York — Frederick Hollander, Para- 
mount composer, has been awarded the 
Ascap prize for the best song for the first 
quarter of the year. The composition was 
“Moonlight and Shadows,” for which Leo 
Robin wrote the lyrics, introduced in Para- 
mount’s “The Jungle Princess.” 


Will Contact Exhibitors 
for Conciliation 
Boards 

New York — Continuing his year-old 
campaign to obtain major concessions from 
the distributing companies, Ed Kuyken- 
dall, president of the MPTOA, this week 
began a swing around the country in which 
he will attempt to mobilize exhibitor opin- 
ion for conciliation boards and other re- 
forms. 

No “Divorce” Support 

Kuykendall said he had “a plan” to pre- 
sent to exhibitor groups but refused to 
divulge it until the round of sessions is 
concluded. 

“I will talk with exhibitors to determine 
what they want in the way of concessions 
from distributors,” he said. “I will report 
back to the MPTOA executive committee 
and will ask for instructions on further 
procedure.” 

What that might be Kuykendall was un- 
willing to venture, adding, however, “t’nere 
won’t be any support for ‘divorce’ meas- 
from exhibition or a ‘buying strike,’ ” in- 
dicating that similarly drastic moves 
would be shunned by the MPTOA. 

20 Per Cent Cancellation Wanted 

Among the further concessions wanted 
by exhibitors Kuykendall named as fore- 
most a 20 per cent cancellation and re- 
jection privilege. He said that with 
M-G-M virtually conceding abolition of 
the score charge, this was not the prob- 
lem that it once constituted, considering 
that similar promises have been made by 
other companies. 

The MPTOA head was scheduled as the 
principal speaker at the semi-annual con- 
vention of the MPTO of Arkansas, Missis- 
sippi and Tennessee at Memphis, start- 
ing April 18. Returning to New York, he 
was scheduled to confer later with exhibi- 
tor groups and individual operators in 
Chicago, Minneapolis, Seattle, Portland, 
San Francisco, Los Angeles, Salt Lake City, 
Denver, Oklahoma City and Dallas. He 
planned to complete his itinerary in about 
two months. 



C. C. Moskowitz 


EASTERN EDITION Is One of the Seven Sectional Edi- 
tions in Which BOXOFFICE Is Published Weekly. The 
Other Six Editions Are: NEW ENGLAND, MIDEAST, CEN- 
TRAL, MIDWEST, WESTERN, SOUTHERN. 


ALFRED L. FINESTONE, Eastern Editor, 551 Fifth Ave., 
New York, N. Y., Phone Vanderbilt 3-7138. PRESCOTT 
DENNETT, Bond Bldg., Washington, D. C., V. W. MOR- 
ROW, 73 W. Eagle St., Buffalo, N. Y. 



Warner Picks New York 
for Annual Sales Meet 


New York — Warner is the first major 
company definitely to choose the east for 
its annual sales conference, Gradwell L. 
Sears, general sales manager, having set 
the date as May 10 to 13 inclusive at the 
Waldorf-Astoria Hotel here. Sears will 
preside over the business meetings to be 
held daily with the entire body of dele- 
gates representing the sales, theatre, pro- 
duction and advertising staffs of Warner 
Bros, Pictures, Inc.: First National, Inc.; 
Cosmopolitan Productions, Inc,; Vitagraph, 
Inc.; Warner Bros. Theatres Inc., and their 
affiliated concerns. 

Participating in the conference meet- 
ings will be H. M. Warner, president: Jack 
L. Warner, vice-president in charge of 
production; Major Albert Warner, vice- 
president: Sam E, Morris, vice-president in 
charge of foreign distribution; Edward 
Hatrick, vice-president of Cosmopolitan 
Productions; Hal B. Wallis, associate pro- 
duction executive: Joseph Bernhard, gen- 
eral manager of Warner Theatres; S. 
Charles Einfeld, advertising and publicity 
director; Carl Leserman, assistant general 
sales manager; Norman H. Moray, in 
charge of Vitaphone shorts and trailers: 
Sam Sax, head of the Vitaphone studio in 
Brooklyn: Roy Haines, eastern and Cana- 
dian sales manager, and Herbert J, Ochs, 
southern and western sales manager. 

Four Select Los Angeles 

To date four companies have definitely 
selected Los Angeles as the scene for na- 
tional sales conferences, two others have 
tentatively picked the west and another 
will hold one of two regional meetings in 
the cinema capital. Edward J. Peskay, 
general sales manager of Grand National, 
having set May 16, 17, 18 and 19 at the 
Ambassador, Los Angeles, for the first an- 
nual convention of that organization, left 
New York early this week with Edward 
Finney, advertising and publicity director, 
to make several stopovers at GN exchanges 
before arriving on the west coast before 
the convention train, leaving here May 12, 
arrives. Edward L. Alperson, president, 
will preside at the convention with ap- 
proximately 70 delegates expected to at- 
tend. Others from the home office will 
be Sidney M. Biddell, executive aide to Ed- 
ward L. Alperson; Ann Rosenthal, head of 
the home office legal department: Sol Ed- 
wards, eastern division manager, James 
Winn, westei-n division manager; Saul 
Krugman, their assistant; Jack L. Barn- 
styn, head of foreign sales, and his assist- 
ant Edward Ugast, 

Monogram Pictures has set the first 
meeting of its franchise holders in Chi- 
cago on May 7 and 8, according to W. Ray 
Johnston, president. 


AIR CONDITION BALTO EUREKA 

Baltimore, Md. — The Eureka, 404 South 
Fremont Ave., has installed air-condition- 
ing. 


Federal Anti-Trust Suit 
Faces Delay 

New York — Several weeks viay he 
required to complete the stipulations 
of fact in the anti-trust suit brought 
by the Department of Justice against 
major distributors and the Hoblit- 
zelle circuit at Dallas. Attorneys for 
the defendants are meeting at the 
Hays office on this matter. George 
Wright, Dallas counsel for the de- 
fendants, was here late last tveek to 
confer with home office counsel. The 
suit is aimed at dual billing restric- 
tions and admission price fixing at 
subsequent runs. 

Want Reservations 
in Copyright Pact 

Washington, D. C. — Leading representa- 
tives of motion pictures, radio, and the 
music publishing field appeared Monday be- 
fore the sub-committee, headed by Senator 
F. Ryan Duffy of Wisconsin, of the foreign 
relations committee to present testimony 
regarding the entrance of the United States 
into the International Copyright Conven- 
tion. 

With Ed Kuykendall, president of the 
MPTOA, present but not taking an active 
part, Edward P. Kilroe, speaking in behalf 
of the MPPDA, told the committee that 
there should be drawn up a document 
which would state definitely that the rights 
of this country would be respected by other 
member countries. 

“England at the present time is urging 
our immediate entrance into the conven- 
tion,” Kilroe stated, “but there are neces- 
sary reservations to be made before we 
take such an important step.” 

Revision Trend Worldwide 
Kilroe pointed out that due to modern 
devices there has been a tendency to revise 
copyright laws in all countries, as well as 
a movement to give authors more rights 
than they have had before. The motion 
picture representative explained that there 
had been a tendency to make scenario writ- 
ers the authors of films thereby making 
it possible for such authors if they so de- 
sired to share in the royalties of the films. 
Such a situation, he said, would of course 
work a hardship upon the industry. 

Other countries now members of the 
convention, Kilroe said, had all signed 
with reservation, and in order to join one 
must be familiar with the technical pro- 
gram of the convention and with the reser- 
vations. 


JUDGES NAMED TO 

MAKE AMPA AWARDS 

New York — Judges for the second an- 
nual Ampa advertising awards, exhibits of 
which will be held April 26 to 30 in Loew’s 
State building here, have been named as 
follows: 

Best advertisement to the trade: William 
F. Rodgers, M-G-M; G. C. Bacheller, Frank 
Presbrey Co.; Edward Golden, Monogram; 
George W. Weeks, GB; A. W. Smith, Uni- 
ted Artists: J. R- Grainger, Universal; Ed- 
ward J. Peskay, Grand National; Gradwell 
Sears, Warner; Neil F. Agnew, Paramount; 
Abe Montague, Columbia; J. J. Milstein, 
Republic: Jules Levy, RKO. 

The awards will be presented on May 1 
at the Ampa’s annual dinner dance in the 
Hotel New Yorker. 

Judges for the best poster, best press 
book and the best advertisement to the 
public have already been announced. 


SEVERAL NEWSREEL 

OFFICIALS UPPED 

New York — Promotions in executive per- 
sonnel of two newsreels were announced 
this week. Edmund Reek, former news 
editor, has been made general manager of 
Movietonews, Inc., and Allyn Butterfield 
succeeds Harold E. Wondsel as editor of 
Pathe News. 

The post taken over by Reek has been 
vacant since Truman Talley was made 
president of Movietonews about six months 
ago. Talley named Jack Haney, former 
assignment editor, to succeed Reek. 

Wondsel left Pathe to become president 
of Sound Masters 16 mm. Film Co., re- 
cently organized. Butterfield was formerly 
assistant editor. He has been replaced by 
Bert Kalisch. 


MONOGRAM BRANCH 

FOR PHILLY MAY 1 

Philadelphia — Monogram will open a 
Philadelphia branch exchange about May 
1, following an inspection tour of the 
available locations on Vine street, which 
was made last week by Edward Golden, 
Monogram salesmanager, and Herschell 
Stuart, treasurer. A manager has been 
selected. 

The pair left for Washington to select 
a location for an exchange there. 


Two Paramounteers West 

New York — R. M. Gillham, director of 
publicity and advertising for Paramount, 
left here April 16 for conferences on 1937- 
38 product which get under way next week 
at the Hollywood studios. Neil Agnew, 
vice-president in charge of distribution, 
leaves Tuesday for the same purpose. 


CRITERION RESUMES REGULAR SHOWINGS 

New York — “You’re in the Army Now,” 
GB film directed by Raoul Walsh, opened 
at popular prices at the Criterion Theatre 
here Thursday morning, the theatre revert- 
ing to continuous showings following three 
weeks of a twice-daily run of “Silent Bar- 
riers.” 


16 


BOXOFFICE :: April 17, 1937. 



^^HETHER it be Ypsilanti or Tibet — a 
spade’s a spade — but in the state of 
Washington the term “apple-knocker” is 
regarded as an idiomatic variant of the 
equally idiomatic “hick” and “rube.” All 
of which has given rise to a protest from 
the Wenatchee (Wash.) chamber of com- 
merce to the Hays office and a request that 
“apple-knocker” be eliminated from the 
motion picture vocabulary. A “no offense 
intended” communication has gone out and 
the concluding incident will probably be a 
retaliatory gesture in the form of a barrel 
of apple sauce. 

Before long some very deserving publicists 
will be given awards for the best exhibits 
of motion picture advertising and publicity, 
the second such contest sponsored by 
Ampa. An explanatory brochure is already 
in the mails. It was conceived by Vincent 
Trotta, general chairman of the awards 
committee. It should be respectfully con- 
sidered by the judges as a praiseworthy 
contribution in the field of reader appeal. 

In the very best Broadway tradition the 
eighth annual ball of the Press Photogra- 
phers Assn, was presented to an audience 
of about 2,000 at the Hotel Commodore 
Friday night. From start to finish the af- 
fair was conducted with considerable fin- 
esse, reflecting the sure-footedness that 
accompanies these Knights of the Lens — 
whatever they tackle. Among those enjoy- 
ing the cream of the talent crop and the 
music of three orchestras were Hortense 
Schorr, Charlie Curran, Irving Windisch, 
Rutgers Neilson, “Hap” Hadley (and 12 
other Hadleys), Will Gordon, Gilbert 
Golden, Jimy Sileo and Joe Heppner. 

Knots and such: M. B. Shanberg, Kansas 
City film man, well known among Goth- 
amites, was married to Mrs. Pauline Marks 
in Miama Beach . . . The daughter of Lee 
Balsly, manager of sales advertising for 
20th Century-Fox, was married to Edward 
P. Orsenigo, the company’s Indianapolis 
ad sales representative . . . Rudolph Bruce, 
Boston trade paper correspondent, came 
into a $12,000 fortune through winning a 
newspaper cartoon contest, paving the way 
for a dive into the matrimonial sea. (He’s 
sea-bound on a honeymoon) . . . Mrs. Beta 
Bijur, daughter of the late Samuel (Roxy) 
Rothafel, has been granted a divorce from 
George Bijur, advertising executive. 

Attention theatre men! Troubled with 
fretting children in your audience? Get 
the new “cry room.” Guaranteed to end 
your problem. It’s a glass-enclosed con- 
traption with loud-speaker attachment so 
that youngsters may hear as well as see 
the pictures. They can bawl their heads 
off without disturbing the other patrons (if 
any) in your house. Also recommended for 
grown ups, who like a good cry with their 
celluloid. There’s one in a new Monticello, 
111., theatre. 

A. H. Schwartz, head of Century circuit, 
his son Fred, and their wives are Key West 
bound for sun, swimming and fish . . . Al 
Adams, director of publicity for Republic, 
heads for the coast Monday . . . Maurice 
Conn, independent producer, is in town 
from Hollywood anent new season product 
(Continued on page 21) 


Augmented Program for 
Season, Announces GN 


Reserve Decision on 
Sam Katz Suit 

New York — The U. S. circuit court 
of appeals this week reserved deci- 
sion on the appeal taken by Irving 
Trust Co., Paramount trustees, from 
the order of Federal Judge Coxe 
awarding Sam Katz $265,000 for 
breach of contract. Katz alleged he 
was employed as vice-president of 
the company on a two-year contract 
as of Jan. 1, 1932. His claim is for 
salary allegedly due him after the 
pact was terminated on Oct. 26, 1932. 
Judge Coxe's ruling reversed the de- 
cision of Special Master Joyce who 
found that Katz was not entitled to 
any salary. 

Tobis Will Submit 
Films for Approval 

New York — In order to avoid recurrence 
of picketing activities aimed at importers 
of film with an alleged Nazi background, 
American Tobis Corp., subsidiary of Ger- 
man Tobis this week announced a policy 
of submitting “voluntarily” all picture for 
approval of the Joint Boycott Council of 
the American Jewish Congress before 
release. 

American Tobis has sold to the newly 
formed Broadcast Pictures the Viennese 
musical “Thank You, Madame,” starring 
Jan Kiepura, continental concert star, and 
Lull Desti, now under contract to Columbia. 
Tobis will handle physical distribution and 
exploitation and has set the film’s premiere 
for April 26 at the newly renovated Esquire, 
8th Ave. and 44th St. Opening night will 
be a reserved seat affair at $2.20, follow- 
ing which a popular price scale will prevail. 

Made in Vienna, and directed by Car- 
mine Gallone, the picture was formerly 
known as “Im Sonnenschein.” For musical 
background there is the Vienna Philhar- 
monic orchestra and choir and a long 
sequence of Pucini’s opera, “Turondot,” 
which was played in America several years 
ago by the Metropolitan Opera Co. 


“STAR IS BORN" SHOWS APRIL 22 

New York — ^“A Star Is Born,” David O. 
Selznick technicolor production co-star- 
ring Janet Gaynor and Fredric March, will 
open at Radio City Music Hall April 22. 


New York — Grand National Films will 
release 65 features in 1937-38, the com- 
pany’s home office announced this week. 
Sixteen of these will be westerns, in two 
series of eight each. 

This represents an increase in the west- 
ern list. Edward Finney will produce one 
series to star Tex Ritter. The other, fea- 
turing Ken Maynard, will be produced by 
Condor. 

GN Marks Anniversary 

Grand National is observing its first an- 
niversary as a producing-distributing com- 
pany. Still in its embryo stage when E. L. 
Alperson, president, signed the incorpora- 
tion papers on April 18, 1936, the com- 
pany has grown to embrace the activities 
of 11 producers confined under one roo-: 
of its own Hollywood studio, a nationwide 
system of distribution through 30 ex- 
changes and sales representation in for- 
eign countries. 

Among Grand National’s producers are 
Douglas MacLean, Richard Rowland, B. F. 
Zeidman, Victor Schertzinger, Zion Myers, 
George A. Hirliman, Raymond Friedgen, 
Andrew L. Stone and Max Alexander. 

“Scooped” Cagney 

The company scored a “scoop” when it 
signed James Cagney for two pictures, the 
first of which was “Great Guy” and the 
second the forthcoming “Dynamite.” An- 
other well known personality in the GN 
ranks is Anna Sten, scheduled to appear 
in “Gorgeous.” Stuart Erwin is under con- 
tract for two pictures. 


FITZPATRICK WILL 

MAKE 3 FOR METRO 

New York — On the eve of his departure 
Wednesday for England aboard the Nor- 
mandie, James A. FitzPatrick announced 
he would make three features for M-G-M 
release in Great Britain. 

Between pictures he will take a Techni- 
color unit to Sweden, Estonia, Vienna and 
other places for a series of TravelTalks 
for M-G-M release next season. A group 
of technicians leaves New York May 29 to 
meet FitzPatrick in Sweden. 


Skouras Talks Slated 

New York — With the return from Flori- 
da of George P. Skouras, the executive 
personnel of the metropolitan Skouras cir- 
cuit is scheduled for a series of talks over 
the outcome of a single bill experiment 
with a view to extending the policy to 
other houses. It is understood favorable 
reaction resulted from a test of singles at 
the Manhasset, Manhasset, L. I., a highly 
developed suburban situation. 


BOXOFFICE :: April 17, 1937. 


17 


CONCEDE COLLECTIVE BARGAINING 


Unionization Activity and 
Conciliation Mark 
Gotham Trade 

New York — On the heels of the supreme 
court’s decision upholding the Wagner act 
on Monday, labor developments sizzled in 
the New York area as labor felt itself for- 
tified and employers conceded that union- 
ization and collective bargaining with em- 
ployes is “inevitable.” 

Developments here this week were: 

1. Mayor La Guardia will meet interest- 
ed parties to seek reinstatement of eight 
discharged members of the Empire State 
Motion Picture Operators Union. 

2. Consolidated Film Industries will rec- 
ognize new union formed among strikers at 
its Fort Lee, N. J., plant if it proves ma- 
jority representation. 

3. Joseph Kelban, business agent of Lo- 
cal 306, was convicted of endangering the 
safety of persons in a public place. Sen- 
tence will be imposed April 24. 

4. Argument will be heard April 22 in 
the suit of Harris circuit to enjoin signa- 
tories to a master operators’ union agree- 
ment from enforcing the pact in Harris 
theatres. 

5. De Luxe Film Laboratories signs one- 
year closed shop agreement with the 
lATSE, providing for 10 per cent wage in- 
crease over the basic scale. 

6. Argument will be heard April 29 on 
disorderly conduct charges brought against 
four Empire union men for picketing Globe 
Theatre. 

7. Empire union withholds decision to 
apply for CIO charter. 

8. Unionization move among unskilled 
employes at Rialto, Newark, fails. 

9. CIO attempt to demand collective bar- 
gaining agreement among workers of elec- 
trical industry may reach film sound equip- 
ment manufacturers. 

10. Conferences continue in demand of 
Theatrical Protective Union of stage em- 
ployes for restoration of 12*2 per cent wage 
cut from theatre circuits. 

11. lATSE reported gaining foothold to 
organize exchange employes. 

With the Mayor’s board of survey failing 
to get recognition of its demand that eight 
discharged members of the Empire State 
union be reinstated in four Harry Brandt 
theatres in Brooklyn, the Mayor will meet 
next week with those involved. Settlement 
of the differences was reported “probable.” 

Consolidated Workers Split 

Dissension among strikers at the Con- 
solidated plant has resulted in a group 
breaking away from the United Theatrical 
and Motion Picture Workers Union, claim- 
ing CIO affiliation, and forming the M. P. 
Workers’ Union of Bergen County. If the 
new union shows a majority Consolidated 
has indicated it will be recognized. 

Joseph Kelban, business agent for Local 
(Continued on page 20' 


Predicts New Labor 
Legislation 

Washington — Following a meeting 
here Thursday of the house labor 
committee, Congressman Connery of 
Massachusetts, chairman, declared 
flatly that Congress would write new 
labor legislation at the present ses- 
sion as the result of the supreme 
court’s favorable decisions on the 
'Wagner labor act. Connery said he 
still believed the best approach to 
the unemployment problem was a 30- 
hour week for all industry. What- 
ever legislation is adopted toward 
shortening working hours, he said, 
would be uniform but flexible enough 
to permit exceptions “where neces- 
sary.’’ 

Whitford Drake 
Named Erpi Head 

New York — Whitford Drake was elected 
president of Erpi Tuesday at a board of 
directors meeting, succeeding Edgar S. 
Bloom, president of 
the parent company. 

Western Electric. 

Daniel C. Collins 
was named to suc- 
ceed Drake as vice- 
president. He will 
also be in charge of 
public relations and 
licensing. 

Others named were 
T. Brooke Price, as 
a director of Erpi to 
succeed Edward E. Whitford Drake 
Shumaker, whose term has expired, and 
E. S. Gregg to succeed Collins as Erpi 
comptroller. Paul L. Palmerton, export 
manager, was named general foreign man- 
ager. 

Drake first became associated with 
Western Electric in 1924 as assistant su- 
perintendent of the Kearny, N. J., plant. 
In 1926 he became European commercial 
manager. He joined Erpi at its formation 
in 1927 as a director and vice-president. 
In 1936 he was made executive vice-presi- 
dent. 

Collins has been with Erpi since 1931 
as comptroller. Before that he was con- 
nected with General Electric as general 
commercial accountant since 1931. 


Beal to Address SMPE 

Hollywood — Ralph R. Beal, research 
supervisor of Radio Corp. of America, will 
talk on “RCA Developments in Television” 
at the Society of Motion Picture Engineers’ 
convention at the Hollywood-Roosevelt Ho- 
tel here May 24 to 28. 


Sound Equip. Firms 
See No Organizing 

New York — Executives of theatre sound 
equipment companies in the east this week 
pleaded ignorance of reported attempts of 
the Committee for Industrial Organization 
to demand collective bargaining agree- 
ments in electrical manufacturing plants. 

The CIO was said to have begun a cam- 
paign to organize the 270,000 employes of 
the American Telephone and Telegraph 
Co., which would include Western Electric 
and Bell Laboratories plants and also, pre- 
sumably, Electrical Research Products. 
The United Electrical and Radio Workers 
of America, CIO affiliate, was reported to 
have completed weeks of guarded “mis- 
sionary” work in plants of the A. T. & T. 
and subsidiaries. Eight locals would be 
chartered within the next two weeks, an- 
nounced James B. Carey, union president. 

RCA Recognized United 
However, at the Western Electric offices 
Boxoffice was informed that not only has 
investigation failed to disclose any senti- 
ment among employes for such a union but 
any demand by the CIO group for negoti- 
ations would be challenged until it could 
prove majority representation. 

A labor dispute at the plants of Radio 
Corp. of America, affecting RCA Photo- 
phone, in northern New Jersey last year 
was settled when the United union was ac- 
cepted as one of the employes’ bargaining 
agencies. Though the agreements provided 
for monthly meetings to conciliate labor 
differences, RCA officials declared that no 
new demands have been made. 

Erpi Feels Excepted 
Whitford Drake, executive president of 
Erpi, said that in view of his company’s 
limitation of activity to installment and 
service phases of sound and electrical sys- 
tems, it did not anticipate attempts to or- 
ganize its employes into the CIO electrical 
workers’ union. 


S. 6rC. Denial 

New York — Charges of alleged unli- 
censed exhibition of pictures in Springer 
& Cocalis houses brought by Paramount 
Productions, Inc., Republic Pictures Corp., 
Mascot Pictures Corp., Metro-Goldwyn- 
Mayer Corp., and M-G-M Distributing 
Corp. were denied in federal court here 
when Cora A. Springer, executrix of the 
estate, filed her answer to the suits. All 
knowledge of the complaints were denied. 
The answer asked dismissal of the action, 
which seeks $250 damages, under the copy- 
right law, for each alleged violation. 


PEERLESS HANDLES "SAM SMALL" 
Philadelphia — Peerless Distributing Co. 
has closed with Astor Pictures to handle 
the “Sam Small” color cartoons in this 
territory. 



18 


BOXOFFICE :: April 17. 1937. 



PlHimLADIIElLPHHA 

QUPID must have worked overtime in the 
offices of Grand National, for two of 
the most efficient ladies there have been 
nicked by one of the little fellow’s arrows 
. . . Prances Axler is flashing a big ring on 
the proper finger — placed there by Iz Bor- 
owsky, the Rex Theatre impresario . . . 
Dorothy Stein will say “I do” any day now 
to Max Mosicant, well-known Philadelphia 
musician. 

It was hound to happen. Boh Sidman, 
Columbia’s demon press agent had been 
plugging “Lost Horizon’’ for so long that 
when he bought that swell new chateau 
out at Bywood he promptly named it 
“Shang-Ri-La” after the lamasery in that 
film. 

William Rovner, operator of the Berlin 
Theatre, Berlin, N. J., will open a night 
club on the White Horse Pike, half way 
between Philly and Atlantic City, this 
summer. 

Earle W. Sweigert, Paramount’s boss, 
and Warner’s Leonard Schlesinger left here 
Thursday for Omaha to attend the na- 
tional Variety Club convention. 

Herman Greenberg of Columbia Pictures 
has bought a flock of reducing machines 
to get back his once svelte schoolboy figure. 
He couldn’t take the kidding . . . Inci- 
dentally his brother, Dave, Variety Club’s 
steward non-pareil, is expecting the stork 
to light on the chimney of his West Philly 
home in the near future . . . Happy land- 
ings, Dave. 

The Variety Club rounders gave a fare- 
well party to Jackie Green, the me at 
Benny -the-Bum’s drinkerie on Wednesday 
night. Among the guests were Ted Lewis. 
Anne Corio and Little Jackie Heller, all 
appearing at local theatres. 

The testimonial dinner for Ed Moss of 
Pox is reported to be a complete sell-out 
with film men from all over the area all 
set to pay tribute to Ed at the Warwick 
April 19. 

It’s been reported that Jack H. Green- 
berg ivill open a new house in Avalon, 
N. J., this summer. Jack operates the Park- 
Stone Theatre in nearby Stone Harbor. 

William Goldman is said to be looking 
over several spots in Coates ville. 

Sam Blatt has returned to his old job 
at Quality Premiums. 

The Alexander Film Co. will entertain 
local film men on its yacht expected to 
cruise in these waters in a couple of weeks. 

Vine Streeters were tickled to death to 
hear that Milt Rogazner is out of danger. 

The UMPTO is flashing a brand new 
blue banner outside of its Vine St. office. 

Oscar Neufeld’s two mangled digits are 
all healed. 


AMPA NOMINATES ROLAN 
New York — Ralph Rolan heads the offi- 
cial slate of officers nominated by the 
AMPA. Election has been set for April 29. 


Translux Is Building 
National Circuit 

New York — With one theatre re- 
cently opened in Washington and two 
projected for downtown Manhattan, 
Translux Movies Corp. has formed a 
syndicate to build a nationwide cir- 
cuit in “carefully selected locations.” 


RICHARD JONES 3rd 
NAMED TO KAO BOARD 

New York — Richard Jones 3d, of the 
Radio Corporation of America, was elect- 
ed to the board of directors of Keith-Al- 
bee-Orpheum Corp. on Wednesday to fill 
the vacancy caused by the resignation of 
M. H. Aylesworth. All other directors were 
re-elected. 

The election of Jones maintains the bal- 
ance on the board which was established 
last year when the membership was re- 
duced from 13 to 7 and RKO interests al- 
lotted three places, the M. J. Meehan in- 
terests three places, and a neutral to be 
agreed upon to fill the other place. Donald 
K. David is the neutral re-elected; Leo 
Spitz and Lunsford P. Yandell, the RKO 
representatives, and Malcolm Kingsberg, 
P. J. Maloney and Monroe Goldwater the 
Meehan representatives. 


BIGWIGS ATTEND 

NEW REED OPENING 

Washington — Across the Potomac where 
Alexandria thrives six miles distant from 
the capital virtually all of the bigwigs 
gathered last Monday night to help launch 
the opening of the new and modern Reed 
Theatre. 

Constructed of brick and ornamental 
stone by Baltimore’s noted John J. Zink 
and seating 1,400, the nev/ house is a most 
ornamental one. Six murals depicting var- 
ious episodes in Virginia history contribute 
to the interior beauty. A parking lot adja- 
cent to the theatre has space for 1,000 cars. 
It is an Alexandria Amusement Co. house. 



Ned Kornblite, third from left, oper- 
ating the Meco Theatres Corp. with 
headquarters m Binghamton, N. Y., is 
shown as he visited the RKO studios 
in Hollywood with friends recently. 
Leon Errol, RKO shorts star, is second 
from the right. 


See RKO Expansion 
in Theatre Buy 

New York — With the first independent 
theatre acquisition in some time, RKO is 
in the throes of an expansion program that 
would indicate extension of its metropoli- 
tan circuit on a par with the Loew chain. 

The Parkway, Mt. Vernon 600-seat house 
owned by M. Squires, has been acquired 
by the circuit. RKO will not take over 
active operation until the new season’s 
product comes through. 

While no RKO official would comment, 
it has been learned that deals are progress- 
ing for two parcels, one in East Bronx, the 
other in the Bronx, on which 1,800-seat de 
luxe theatres would be erected. 

Operate With Reade 

The circuit this week announced it has 
entered into a partnership with Walter 
Reade for the construction of a theatre in 
Trenton, N. J., the eighth the combine 
controls in that city. Also within two weeks 
ground will be broken for a 3,500-seat 
RKO house on the site of the Grand Opera 
House, 8th Ave. and 23 St., Manhattan. 

RKO recently acquired an interest in 
the Leferts and Republic, Brooklyn houses 
operated by Randforce. 


REVAMP PLAN GIVES 

FABIAN B'KLYN FOX 

New York — Fabian Brooklyn Theatres, 
Inc., has acquired under lease the Brook- 
lyn Fox Theatre, according to a plan of 
reorganization of the office building in 
which the theatre is located. The plan was 
tentatively approved by Federal Judge 
Bondy this week. 

The plan of theatre lease calls for the 
payment of a minimum of $150,000 annu- 
ally as against 15 per cent of the annual 
gross up to $1,000,000. If the annual gross 
amounts to more than $1,000,000 and less 
than $1,500,000, Fabian will pay 11 Vz per 
cent of the amount, and if over $1,500,000, 
the lease requires a 20 per cent payment. 
The lease is for 20 years. 

Right to Alter Plan 

Judge Bondy, in approving the plan of 
reorganization of the building, reserved the 
right to alter certain phases of the reor- 
ganization plan, but it is not thought that 
any part of the theatre lease will receive 
such attention from him. 

The new approved lease will not make 
any difference in the management of the 
theatre as Fabian Enterprises, Inc., has 
had a lease on the theatre since July, 1934. 


Big RKO Profit 

New York — A profit of $2,485,911 after 
deducting all charges was shown by RKO 
and 19 subsidiaries for 1936, as compared 
with the company’s 1935 profit of $684,733 
after charge deductions. The company 
paid the government a surtax of $66,575 
on undistributed profits last year. 


BOXOFFICE : : April 17, 1937. 


19 


Para. Refinancing 
Saves on Interest 

New York — Nearly $350,000 in annual 
interest charges has been saved Para- 
mount Pictures, Inc., through the first 
major refinancing of the company. This 
was disclosed through a report filed with 
the Securities and Exchanges Commission 
covering the operation of the exchange of 
the outstanding 6 per cent debentures o 
the company for a new 31/4 per cent con- 
vertible debenture which occurred during 
the early part of March. By the end of 
March, according to the report, the lower 
interest debentures had been substituted 
for $12,502,800 of the six per centers. 

This exchange leaves about $12,500,000 
of the six per cent debentures still out- 
standing, of which $2,308,926 is in the 
treasury of the company. There is a bal- 
ance of about $2,500,000 of the 3 >4 per 
cent debentures authorized for the ex- 
change of the same amount of the out- 
standing debentures, and the company has 
instructed the Manufacturers Trust Co. to 
accept deposits of the 6s for exchange un- 
til further notice. 


BACKERS PLAN TOUR 
FOR "ETERNAL ROAD" 

New York — “The Eteimal Road,” Max 
Reinhardt’s religious spectacle which took 
two years to produce, will close on May 15 
at the Manhattan Opera House here after 
a run of 151 performances and an esti- 
mated loss of $480,000. However its back- 
ers, among whom are Stanton Griffis, of 
the board of Paramount Pictures, and 
Louis Phillips, of the firm of Phillips and 
Nizer. motion picture attorneys, are hope- 
ful of recouping a portion of their invest- 
ment by a road tour scheduled to start in 
Hollywood in June. 

Philadelphia. Cleveland, Chicago. St. 
Louis and Los Angeles have “guaranteed 
runs of from three to eight weeks,” said 
Meyer W. Weisgal, producer of the show, 
in predicting a tour of at least forty weeks. 
The film rights, when and if sold, will also 
return part of the money invested. 

"White Horse Inn,” spectacular musical 
backed by Warner Bros., finally closed on 
April 10 after chalking up a run of 223 
performances. 


Albany Welcomes Player 

Albany — A large group of admirers, in- 
cluding a number of childhood friends, 
were among those who paid respects to 
Barbara Pepper, RKO player, who stopped 
off here this week for a short visit en route 
to Hollywood from a vacation in New York, 
Miss Pepper, who has earned the designa- 
tion of “the Bret Harte girl” as a result 
of her work in two films from the pen of 
that author, who, incidentally, was born in 
this city, was presented to Mayor John B. 
Thatcher, and later visited a Bret Harte 
shrine. The young actress lived here for 
six years. 


Springer Estate Wins 
in Appellate 

New York — The appellate division 
of the N. Y. supreme court, reversing 
a lower court decision, has granted 
the application of the estate of Jack 
W. Springer that the election of 
Monroe E. Stein as president of Esco 
Operating Corp. he set aside, that a 
new election of a director and a pres- 
ident of Esco he held, and that the 
corporate management he restored to 
the equal control of the two equal 
interests. 

The Esco group of five houses in 
the Bronx is operated hy the Springer 
estate, which the late Jack Springer 
and Sam Cocalis controlled. The 
present action is a result of Cocalis' 
attempt to replace the former direc- 
tors of Esco with his own men, in- 
volving the election of Stem, which 
the plaintiffs held was in violation 
of an agreement made with them. 



J^NNOUNCEMENT has been made of the 
forthcoming summer convention of the 
MPTO of Virginia, which will be held on 
June 14, at the Cavalier Hotel at Virginia 
Beach. 

George Dorsey and Jimmy Corrigan 
hopped down to Richmond last tveek to 
shoot the Virginia finals of the Golden 
Gloves houts for Rathe News. Al Nowitsky 
of the Colonial and 'Walter Coulter and 
Stewart Tucker of the Byrd, were on hand. 
Al to award one of the cups . . . Bob Fol- 
liard was in Richmond over night with the 
latest reelful of qumtuplets . . . Kenton 
Franklin came down ahead of his United 
Artists pictures and is enjoying the Vir- 
ginia iveather. 

Mark Silver, recently installed in the ex- 
ploitation department for UA. dashed 
through town last week with Charles Stern, 
district manager . . . Carrington Wadell, 
manager of the Princess in South Boston, 
spent a day in town . . . Carol Winchester 
of the Wilson in Arlington, arrived in Rich- 
mond last Thursday to spend a week in his 
home-office theatres. 

Neighborhood Theatres will take over 
the Ashton in Arlington, around May 1 . . . 
The National Theatre had a bit of excite- 
ment last week when a projection room 
blaze destroyed the last two reels of the 
feature being shown in conjunction with a 
stage show. The fire occurred during the 
last sho7v. and a new print was rushed 
down from Washington in time for the 
7iext day's performance. 


Jam Handy Transfer 

Detroit — Stephen Czufin has been trans- 
ferred from the group selling staff of the 
Jam Handy Picture Service, Inc., to the 
eastern contact staff, with headquarters in 
New York City. 


N. Y. PARAMOUNT 

BOOKS 7 FEATURES 

New York — Seven Paramount features 
have been booked to play the Paramount 
Theatre during the next three months, 
the schedule for the current season being 
concluded with “Easy Living” opening on 
April 16. Following the current “Swing 
High, Swing Low,” the following have been 
dated in: 

“Internes Can’t Take Money,” May 7; 
“Turn Off the Moon,” May 14; “I Met 
Him in Paris,” May 28; “Mountain Music,” 
June 18; “Things Begin to Happen,” July 
2, and finally “Easy Living.” 


Concede Bargaining 


(Continued from page 18) 


306, was convicted in the Brooklyn special 
sessions court for violating the Penal Law 
dealing with the commission of an act en- 
dangering the lives of other persons. He 
was accused of pulling a switch in the Folly 
Theatre December 12 when the manage- 
ment allegedly refused to pay what he 
claimed was back wages owing to Local 
306 operators. 

Harris Exclusion Plea Up 

Argument will be heard April 22 in N. Y. 
supreme court in the action brought by 
Harris Theatrical Enterprises to be ex- 
cluded from the master contract recently 
executed between Local 306 and the ITOA. 
Harris contends that as a former employer 
of Allied Union operators he should not 
be bound by the new contract because he 
served notice on the ITOA that it had no 
power to execute an agreement for him by 
which Allied was absorbed by Local 306. 
He claims the new agreement costs him 
$27,000 a year more than his old one with 
Allied. 

Ben Golden, conciliator for Mayor La 
Guardia in the operators’ union field, and 
Harry Brandt, ITOA president, will be on 
hand in magistrate’s court April 29 to tes- 
tify in connection with the hearings on 
disorderly conduct charges brought against 
four Empire union men for picketing the 
Globe Theatre. Coumsel for Empire will 
seek to prove that they have a right to 
picket inasmuch as they lost their jobs in 
ITOA houses through an apparent error in 
formulating the written agreement. 

Though the membership of Empire voted 
to apply for a CIO charter, Abraham 
Kindler, president, this week said no action 
will be taken until it has been determined 
that the affiliation will definitely prove 
beneficial. 

Musicians’ Union Acts 

Doormen, ushers, cleaners and janitors 
who struck in Harry Brandt’s Rialto, New- 
ark, N. J., have been replaced. The group 
has failed to get recognition from either 
the CIO or AFL. 

As part of its drive to put “live” music 
back in RKO and Loew theatres here. Lo- 
cal 802, American Federation of Musicians, 
this week refused permission to union 
members to perform as volunteers in the 
finals of a local newspaper’s film contest, 
held at the RKO Albee in Brooklyn. 


20 


BOXOFFICE ;; April 17, 1937. 


BROADWAY 


(Continued from page 17) 


distribution . . . Walt and Roy Disney are 
among the coast arrivals . . . Mort Spring, 
assistant to Arthur Loew, foreigri head for 
Loeiv’s, his wife and daughter, sailed on 
the Normaridie Wednesday on a four- 
month inspection tour of the company’s 
European offices, sans Spain and Russia. 

Following Bill Peirce’s departure for the 
coast as western publicity head for Mono- 
gram, his former duties at Grand National 
have been divided between Helen Harrison, 
as publicity manager, and Harry Blair, in 
charge of exploitation. William C. Mur- 
phy, former trade paper man, has been 
added to the GN publicity staff . . . Gilbert 
Gabriel, dramatic critic of the New York 
American, has joined Paramount’s script 
department on the coast, the immediate 
business being a story for “Victor Herbert” 

. . . Sidney Pox, otherwise Mrs. Charles 
Beahan, scenario head of Universal, has 
replaced Margo in the leading role of “The 
Masque of Kings.” Margo left the cast in 
favor of Hollywood and the starring role 
in Samuel Goldwyn’s “The Hurricane.” 

Not Johnny Weissmuller, and all reports 
to the contrary, not Lou Gehrig (P. A.’s 
ears must be burning) — but Glenn Morris 
it is who has been chosen by Sol Lesser for 
the role of Tarzan in the forthcoming 
Edgar Rice Burroughs series. The decath- 
lon champion of the world has a seven- 
year contract to prove it. 

One of those gala shindigs that only 
publicity men know how to enjoy is 
scheduled to take place April 19 at Tony’s. 
It’s for Ray Bell, Loew press representa- 
tive in Washington, winner of the Selz- 
nick “Garden of Allah” exploitation con- 
test. After the party Ray sails for Italy, 
a part of the prize. Monroe Greenthal has 
asked and will probably get the following 
to take part in the send-off: George 
Schaefer, Harry Gold, Charles Leonard, 
Meyer Beck, Oscar Doob, C. C. Moskowitz, 
Ernest Emmerling, Art Smith, Andy Smith, 
Morris Helprin, Sam Cohen and a mess of 
trade paper muggs. 

Ken O’Brien of the UA publicity staff 
won’t be on hand. He’s decided to get 
married instead. He left Saturday to take 
unto himself one Katherine Keller of Del 
Mar, Cal., where the ceremony will take 
place April 24. The couple leave for New 
York on the Virginia for a sea honeymoon, 
arriving here May 10. Bert Champion will 
take over while O’Brien is away. 

Andre Kostelanetz has long envied the 
LP 13 license plates on fiancee Lily Pons’ 
auto. Much pulling of political strings has 
brought the desired results on the band- 
master’s four-wheeler. Front and rear tags 
read AK 13. 

Almost a carload of filmites were aboard 
the Normandie when she steamed out of 
the harbor Wednesday for points east. 
The newly wed Mr. and Mrs. M. B. Shan- 
berg led the parade, with a two-month con- 
tinental sojourn in the offing. Herbert M. 
Woolf and Barney Allis of Kansas City 
were on hand to see them off. For com- 
( Continued on next page) 


ASCAP COLLECTIONS 

EXCEED $1,250,000 

New York — Improvement in show busi- 
ness generally, including motion picture 
theatres, is credited with Ascap’s music 
tax collections of more than $1,250,000 in 
the first three months of this year. This 
year’s collections may reach a new high. 

Prepare to Fight Legislation 
Ascap is preparing for a fight to defeat 
various legislative drives and measures that 
have been passed in some states aimed at 
the Society. John G. Paine, who resigned 
as chairman of the Music Publishers’ Pro- 
tective Ass’n, has been confirmed as gen- 
eral manager of Ascap, beginning May 1, 
to permit E. C. Mills, whom Paine succeeds, 
to devote his time to legislative and other 
matters. 

Montana Ouster Hearing 
Mills, who becomes chairman of Ascap’s 
administrative committee, is laying the 
groundwork for a test of Montana’s new 
law which would oust Ascap from the state. 
A hearing on the measure is scheduled 
April 23 in federal court at Helena, Mont., 
at which time Ascap’s attorneys will seek 
to impeach the law’s constitutionality. The 
decision may serve as a precedent for rul- 
ings on similar legislation in other states. 


MUSIC WEEK TIEUP 

ASKED OF INDUSTRY 

New York — The film industry has been 
asked to cooperate in the observance of 
Music Week, May 2 to 8, and the major 
motion picture companies have agreed, 
with the stipulation that arrangements for 
the tieup in each situation be left to the 
exhibitor and the local committee. 

The chief advantage to the exhibitor will 
be the additional publicity that the local 
committee can give him and turning the 
possible competition of local music pro- 
grams into assets by staging them in his 
theatre, according to “music week” head- 
quarters. 


Durkee Building 

Baltimore, Md. — Work is under way on 
a new motion picture theatre at Hartford 
avenue and Northern Parkway, being con- 
structed by the F. H. Durkee Enterprises, 
which already operates 21 houses. The 
new theatre is scheduled to be ready for 
opening this fall. 


Walker on Drive 

New York — Frank C. Walker has been 
appointed chairman of the motion picture 
industries division of the Special Gifts 
committee for the 1937 drive by the New 
York Catholic Charities. The appeal will 
be held during the week of April 18. 


PRE-RELEASE FOR ’’THUNDER'' 

New York — “Thunder in the City,” an 
English-made production starring Edward 
G. Robinson, opens a pre-release engage- 
ment at the Criterion here on April 22 
following the four week two-a-day run of 
“Silent Barriers.” 


Two Planned in 
Metropolitan Area 

New York — Plans have been filed for 
two theatres, with construction to start at 
once, in nearby situations. Walter Reade 
will build in Hamilton Township. Trenton, 
N. J., and Gerald Kuehne has taken a 
plot in Flushing, L. I. 

Reade Will Operate With RKO 

The Reade project is at South Broad St. 
and Maddock Ave., and will be operated 
in conjunction with RKO, comprising the 
eighth unit the partnership controls in 
Trenton. Estimated cost of the house, 
which is expected to be ready in Septem- 
ber, is $150,000. Reade also said a permit 
has finally been obtained for the theatre 
he recently announced for Morristown, 
N. J., the fifth unit in his American Com- 
munities Theatres development. A de luxe 
affair, the theatre will have 1,500 seats 
and cost an estimated $300,000. Opening 
has been set for September. 

The house Kuehne will put up in Flush 
ing will have 850 seats and is located at 
189th St. and Northern Blvd. It is under- 
stood Gulkis & Rosenzweig. metropolitan 
operators, are negotiating for a lease. 

Other Theatre Notes 

Arthur J. Siegel has bought an interest 
in the Rex, East Rutherford, N. J. 

Fred Faulkner has been elected vice- 
president of the Harry A. Stock Amuse- 
ment Corp., which operates the Strand, 
Seaside Park, N. J., and will henceforth 
represent Harry Stock at the film ex- 
changes. 

Consolidated Amusement Enterprises, of 
which Laurence Bolognino is head, opens 
the Esquire, its 27th metropolitan unit, 
April 26. The house, which is located at 
44th St. and Eighth Ave., contains 525 seats 
and will be devoted to a first-run foreign 
film policy. Extensive alterations, includ- 
ing air-conditioning, new sound equipment 
and indirect lighting, have been made. The 
opening attraction is “Thank You, Mad- 
ame,” starring Jan Kiepura and Luli Desti. 


Komheiser to Coast 

New York — Sidney Komheiser has been 
appointed manager of Famous Music Corp., 
a Paramount subsidiary, succeeding Abe 
Frankl, who has been transferred to the 
Hollywood studio as assistant to Eugene 
Zukor to act in an advisory capacity on 
music. 


Committee Favors Sal- 
ary Puff Nix 

Washington — A bill repealing the 
federal law requiring publication of 
corporation salaries in excess of $15,- 
000 annually was ordered reported 
favorably by the house ways and 
means committee on Wednesday. 


BOXOFFICE 


April 17, 1937, 


21 



y^HEN Harry Hunter hopped to Australia 
a vacancy was created on Variety 
Club’s Board of Governors, but that condi- 
tion no longer prevails since genial Arthur 
DeTitta, Movietone’s ace contact man, has 
been elected to that post this week . . . Joe 
Kaliski, who bachelors six months out of 
the year, is back from his N. Y. preview 
looksee at “Silent Barriers,” which must 
have provoked considerable silence as Joe 
has refused to discuss his trip . . . Dick 
Herrity has gone on to UA’s home office 
as his reward for an ingenious campaign 
here on "History Is Made at Night,” with 
Hardie Meakin aiding and abetting. 

Sam Wheeler and Carter Barron will he 
in the entourage journeying to Philly arid 
the Edgar Moss testimonial dinner . . . 
where, or where, the girls all ask, is Willie 
V/ilcox? . . . Howard Huddleston, who was 
chief aide to Eddie Gilmore when that ace 
was Loew publicist here five years ago, has 
been named publicist for Leonard Schloss’ 
Glen Echo Park which has already begun 
its season. 

Sidney Lust was again in his glory as he 
presided at a massing of officialdom at 
the opening of his new Alexandria Theatre, 
the Reed, seating 1,400 and said to be Vir- 
ginia’s most modern cinematic palace . . . 
Lou Rome is grieved, as are his friends, 
over the passing of Lou’s brother-in-law, 
Herman Brown, of Federalsburg, Md. . . . 
Lou will thus forgo his trip to Omaha as 
local delegate to the national Variety con- 
vention. Joe Morgan has been delegated 
to go in Lou’s place. 

Jacob Wilk, head of Warner’s story and 
scenario department, journeyed here all 
the way from cinemaland to present a full 
sound print to the Folger Shakespeare 
library . . . The Norman Goldsteins hopped 
in from Baltimore for an over-night visit 
. . . Gene Eord will spend the next few 
weeks in the Monumental City ogling ap- 
plicants for the Century’s Okay Baltimore 
Revue. During Gene's absence Century 
Manager Fred Greenway will fill the Cap- 
itol’s managerial post . . . Joe Kavanagh is 
house manager for the road showing of 
“Good Earth.’’ 

Nelson Eddy scored another triumph and 
was nearly mobbed by the local lassies fol- 
lowing his concert . . . “Maytime” has gone 
into its third week at the Palace . . . Char- 
lie Kranz, after many years here as head 
of the UA branch, has handed in his resig- 
nation. His post has been filled by Fred 
Rohrs, who comes here after managing 
that company’s branches in Charlotte and 
more recently, Atlanta, Gaw-ga. 

The Ray Bells, thanks to that coveted 
United Artists campaign prize, are off this 
Tuesday for Naples, Rome, Venice, Paris, 
London and all points between . . . Sidney 
Lehman rvrites us from Buffalo that all's 
well and that he and Helen are scanning 
the skies for a July stork . . . Carlton Duf- 
fus is handling M-G-M exploitation in this 
area on “Good Earth," while Norman Pyle 
is handling special assignments from Bill 
Ferguson . . . Frank Hornig again heads 
the Maryland MPTO. 


UA SLATES SERIES 

OF 3 SALES MEETS 

New York — United Artists will launch a 
series of regional sales conferences with a 
three-day meeting here on June 14 to 16, 
followed by similar meetings in Chicago 
June 17, 18 and 19 and in San Francisco 
June 21, 22 and 23. 

Present at the eastern meeting will be 
District Managers Cnarles Stern, Robert 
ivxocnrie, Tom Spry and Bert Steam. Also 
tne managers and salesmen from tne Bos- 
ton, Buffalo, New Haven, New York, Phil- 
aueiphia, Washington, Cincinnati, Cleve- 
land, Indianapolis, Pittsburgh, Dallas, At- 
lanta, New Orleans and Cnariotte ex- 
cnanges. And Harry Gold, Paul Lazarus, 
Phil Dow, Ed Raftery, Paul O Brien, Harry 
.Buckley, Bob Hilton, George Harvey, Jack 
Wrege, Steve McGrath, Cnarles Leonard, 
Artnur Kelly and Samuel Cohen, all from 
Uie home office here. 

Attending the three-day meeting at the 
Dr axe Hotel, Chicago, in addition to the 
nome office contingent, will oe District 
Managers Jack Goldhar and Haskell Mas- 
ters and the managers and salesmen irom 
uie cnicago, Milwaukee, Kansas City, St. 
Louis, Omaha, Minneapolis, Detroit, Cal- 
gary, Montreal, St. John, Toronto, Van- 
couver and Winnipeg exchanges. 

The third and final three-day meeting 
at the St. Francis Hotel, San Francisco, 
will have District Manager Ben Fish and 
the managers and sales staffs of the Den- 
ver, Salt Lake City, Seattle, San Francisco 
and Los Angeles exchanges, in addition to 
the group from the home office, in at- 
tendance. 


NAT FINKLER RITES 

New York — ‘Funeral services for Nat 
Finkler, manager of the contract depart- 
ment of 20th Century-Fox, were held here 
on Wednesday, followed by burial at Mt. 
Hope cemetery. Finkler, who was 41 years 
old, had been with the company’s contract 
department for the past 25 years. 


Anti-Trade Bills Fall in 
Maryland 

Annapolis, Md. — A 10 per cent ad- 
mission tax and three attempts to 
obtain recognition of dog racing bills 
were among the measures affecting 
theatres that were defeated when 
Maryland’s legislature adjouriied 
April 6. 

Governor Nice signed a bill for 
Sunday openings in Oakland, which 
was approved by referendum by a 
vote of three to one. A similar bill for 
Anne Arundel comity, which passed 
both senate and house, awaits the 
governor’s signature. No action was 
taken on a daylight saving bill, which 
remained in committee, as does a 
proposal for approval of pictures for 
adults only, which would exclude 
children under 18. 

A bill providing for the name of 
the judge who overrules the censor 
board to appear in the film passed 
the senate, but was defeated in com- 
mittee. The dog racing bills that were 
defeated were intended for Anne 
Arundel county. 


B lU IF IF A IIL O 

^HOMAS J. WALSH, former manager of 
RKO in this territory, and Charles 
Boasberg, salesman for the same company, 
were honored April 12 at a testimonial 
dinner at the Variety Club. Walsh is leav- 
ing Buffalo to join the Comerford chain 
in Scranton, Pa., and Boasberg has been 
promoted to fill the position of manager 
of RKO here. In addition to film execu- 
tives and salesmen, a large number of pub- 
lic officials attended the affair. 

The Hollywood Theatre at Gowanda en- 
joyed record breaking crowds during the 
celebration last week of its Wth anniver- 
sary. 

The situation brought about by a series 
of Bank Night incidents for the present, 
at least, has quieted down. The police or- 
der banning Bank Nights has been with- 
drawn and most of the theatres are con- 
tinuing to run these events. 

Recent theatre improvements in west- 
ern New York include seats for the Lyric 
at Bolivar and a new marquee for the 
Grant at Westfield. The Rialto at Glen 
Falls has reopened after making improve- 
ments. 

Jarvis is the new name for the old Lau- 
rel at Binghampton, recently acquired by 
the Jarvis Theatre Co. 


BROADWAY 


(Continued from preceding page) 


pany they have Truman Talley of Movie- 
tonews, J. Robert Rubin, gerieral counsel 
of M-G-M ; Frank and Mrs. Capra, Robert 
Riskin, Mrs. William K. Howard, wife of 
the film director; Harry Richman, Skeets 
Gallagher, Sain Jaffee, coast agent, and 
Mort Spring, Loew’s foreign department 
executive. 

A few minutes before Ray Friedgen, 
Grand National producer, entrained for the 
coast Wednesday he was informed that he 
had become a granddaddy. The wife of 
his son Lloyd, film cutter for Republic, 
gave birth to an eight-pound boy. He’s 
known as Lloyd Velois Friedgen II. 

Spring stuff: Educational tossed its 
first annual studio employes party at Bag- 
ley’s Cafe, near the Astoria studios. A heap 
of Educational players were on hand to 
liven things up for about 400 . . . The 
Columbians are giving a spring dance at 
the Hotel Astor April 30. It’s called Monte 
Carlo Nite, with Vincent Lopez at the baton. 
Buddy J. Markus, M-G-M librarian, is in 
possession of a sparkling diamond ring. 
The groom-to-be is Jesse E. Brand. 

Harold Rinzler of the Randforce Rinz- 
lers is bouncing a baby boy, which makes 
Eddie Schnitzer a grand uncle for the third 
time . . . Irene, wife of Dinty Moore, di- 
rector of Warner’s metropolitan theatres, 
was so overjoyed with hubby’s high spirits 
over the business at the Strand (“Marked 
Woman”) that she baked and delivered an 
immense and highly delicious cake to 
Dinty’s colleagues. 


22 


BOXOFFICE :: April 17. 1937. 




EXPLOITATION 


ANALYZING COMING YKODUCTIONS FKOM THE BOXOFFICE ANGEE 


Each Exploitation Preview Is Arranged Conven- 
iently for Clipping and Filing for Future Reference. 


WOMAN CHASES MAN 

—UNITED ARTISTS 

The Cast: Miriam Hopkins, Joel McCrea, Charles Winninger, Leona 
Maricle, Erik Rhodes, Ella Logan, Broderick Crawford, Producer: 
Samuel Goldwyn. Director: William Wyler, Original: Sam and Bella 
Spewack. Screenplay: Dorotliy Parker, Alan Campbell, Lewis R. Foster. 

Whal it's about: 

Virginia Travis (Miriam Hopkins), an unemployed usherette, 
promotes herself a job with Nolan (Charles Winninger), an in- 
ventor, who in turn is trying to promote $100,000 from his 
wealthy son Kenneth (Joel McCrea). But Kenneth is unduly 
afraid of his father’s ideas. Discovering that he becomes ex- 
pansive with the second drink of wine, Virginia lures Kenneth 
into the garden and plies him with champagne. He makes love 
to her and agrees to finance his father and “build a new em- 
pire in the wilderness.” Virginia suddenly realizes that Kenneth 
is quite drunk, and unwilling to take advantage of him now that 
she loves him, she attempts to prevent his signing the checks. 
He, however, insists on signing, protesting that he loves her — 
and being expansive. 

WHAT to do and HOW to do it: 

Give Joel McCrea and Miriam Hopkins equal billing in all 
ad and marquee billing also stressing the fact that the picture 
was produced by Samuel Goldwyn and directed by William Wyler. 

Erect a large display board for the lobby, depicting the way 
women have chased men since the beginning of time. Use fig- 
ures representing Adam and Eve and work on up through the 
various ages until the present day, in which Miss Hopkins is 
shown in pursuit of McCrea. 

This is the first comedy role Miss Hopkins has had in sev- 
eral years. As such it can be made the subject of a newspaper 
strip layout. Use stills from “These Three,” “Becky Sharp” and 
“Barbary Coast” illustrating her serious portrayals, and photo- 
graphs from “The Richest Girl in the World” and “Woman 
Chases Man” for the comedy side. Readers are asked to indi- 
cate which type of role they prefer to have her take. 

TIEUPS. USING STILLS 

The title suggests tieups, using stills, with women’s shoe 
stores, cosmetic and beauty parlors, and drugstores. Also plant 
stills with a stationery store illustrating Winninger’s fantastic 
invention, the Writ-O-Graph, comparing it with a modern foun- 
tain pen. 

Other still tieups can be made on Winninger, cooking a meal 
on a barbecue pit, and some of McCrea and Miss Hopkins caught 
in a large tree. 

With the cooperation of the local newspaper’s “Heart Throbs” 
editor, a contest among the women readers can be promoted on 
the subject “How To Win a Man.” Ask all the readers to send 
in a short essay, telling what they believe to be the best ap- 
proach in winning a man. To tie in with the picture, explain 
the novel way in which Miss Hopkins won her suit with McCrea. 
Award prizes for the best letters received each day. 

SQUIBS ON RADIO PAGE 

As title ballyhoo before the picture opens, have one of the 
house ushers run down the aisle, across the stage and up the 
other aisle to the exit, pursued by a determined-looking woman. 
As they depart darken the house and flash a spot on the stage, 
where a placard advertising the picture has been placed. 

Winninger, as well as being a well-known character actor, 
has achieved fame with millions of radio listeners as “Cap’n 
Henry” on the “Show Boat” program. Capitalize on this by 
planting ads and publicity on the radio page of a local paper. 
Adlines: 

He Wa.s Young . . . Handsome . . . and Rich . . . But He and Cupid 
Weren't on Speaking Terms! 

She Stole His Money and His Heart . . . and Made Him Like It! 

He Could Keep the Wolf From His Door . . . But Cupid Walked Righl 
in . . . Without Knocking! 


BOXOFFICE April 17, 1937 




THINK FAST, MR. MOTO 

— 20TH CENTURY-FOX 

The Cast: Peter Lone. \’iighiia Siy Puiuami. Thomas Beek, 

Murray ICiiuiell. John lioKers, Lotus Long, l-ioward Wilson, Virginia 

Sale. i*ro(luet*r: Sol M. Wiutzel. I)ireet<M*: Norman Foster. Original 

Story: J. P. Marciuancl. Screenplay : Norman Foster, Howard Smith. 

Photographer: Harry Jackson. 

What it's about: | 

Mr. Moto (Peter Lorre), a Japanese detective, gets on the 
trail of diamond smugglers in San Francisco. He books passage 
to the Orient and discovers, among his fellow-passengers, Robert 
Hitchings (Thomas Beck), son of the steamship line’s owner, 
and Gloria Andre (Virginia Field), who have fallen in love. ' 

Hitchings, carrying a confidential letter to the steamship line’s ' 

agent, Mr. Wilkie (Murray Kinnell), learns that Gloria is an 
entertainer in a notorious night club run by Marloff (Sig Ru- ] 

mann ) . He and Wilkie go there, where Hitchings finds Gloria 
and discovers she has been sent there to spy on him by the 
smugglers, who have been using the Hitchings line to carry their 
illicit jewels. Mr. Moto comes on the scene, exposes Wilkie as 
the head of the smugglers, and Robert and Gloria embrace. 

WHAT to do and HOW to do it: 

The initial feature in a new detective series launched by i 

20th Century-Fox, this brings to the screen the picturization of 
the stories by J. P. Marquand, whose Japanese detective, Mr. 

Moto, is portrayed by Peter Lorre. Give Lorre star billing in 
advertisements and on the marquee. He is known as the “One 
Man Chamber of Horrors” for his roles in “M,” “Secret Agent,” 
and others. Place a giant photographic enlargement of his head 
above I he marquee with an electrical flasher arrangement to 
shoot rays of light through his eyes. Virginia Field and Thomas 
Beck should also receive marquee mention. 

SATEVEPOST TIEUP 

Marquand’s Mr. Moto series have been appearing in the 
Saturday Evening Post. Have an enlargement of a Post cover in 
the lobby with Lorre breaking through it. Place theatre billing 
in all Posts sold in town through the local distributor’s co- 
operation. 

Use the Oriental style of lettering in newspaper advertising, 
lobby letter cutouts, etc. 

Build up the theatre front and foyer into a replica of a 
street in Shanghai, through such inexpensive devices as a color- 
ful display of Chinese lanterns. Through the co-operation of 
nearby storekeepers perhaps the whole block can be transformed. 

Costume ushers and usherettes in mandarin coats and slippers, 
and obtain Chinese phonograph records to play in the lobby. 

Contact a local art dealer to arrange a display of Oriental art 
goods in the lobby. Burn Oriental incense in the theatre. 

Plant stills with local Japanese and Chinese chop suey 
houses and restaurants, and insert teaser copy in the rice cakes 
usually furnished in these places. Perhaps a few passes could 
be enfolded in the cakes. 

"THINK FAST" CONTEST 

Conduct a “Think Fast” contest through the newspapers, 
with a list of twenty or more questions on current events, brain 
teasers, puzzles, etc. With copy reading “Mr. Moto solved these 
in three minutes — how long will it take you?” offer free passes 
to the theatre to the first 50 persons submitting a correct list of 
answers. 

If possible, obtain a quantity of old Japanese or Chinese 
daily newspapers, tear them into rough six-by-eight-inch sizes, 
and have imprinted on them picture billing in red ink. These 
should make effective throwaways. 

Pick up some Chinese “cash” — coins with holes through their 
centers — and attach tags to them with picture billing, reading: 

“A souvenir from Shanghai. Compliments of Mr. Moto.” Have 
the cashier give them out to ticket purchasers with their change. 

A<dlines: 

The King of ( 'i iiiiinologists . . , Mr. Moto . . . Solves His First Baf.fling 
( 'ase ! 

Where There’s .Mastery . . . and Mnr<ler . . . Voii’ll Fhul the Fast- 
Thiiiliiiig Mr. Moto! 

A Glamorous Girl . . . an<l Mr, Moto, Peerless Japanese lietective . . . 

Unravel a Strange Shanghai Mysler> ! 

Death Stalks the Streets ot Shanghai . . . I'litil Mr. .Moto Puts the 

Hainleiiffs on Him! 

BOXOFFICE : : April 17, 1937 


LOOKING FOR TROUBLE 

— RKO RADIO 

The Cast: Georse O'Biien, Cecilia I'arker, Maude Ehunie, Joe Gaits, 
Charles Middleton, Frank Milan, Uan VVollieiin, Walter DePalina, 
Stanley Blystoiie, A1 Jlernian, Bill Hoyle. I'roclueer: George A. Hir- 
liman. Director; Flwing Scott. Urigiiial Sereeiiplay: Dan Jarrett, 
ilwing Scott. Photographer: Frank B. Good. 

What it's about: 

Doc Kramer (Charles Middleton) and his gang of bigtime 
racketeers transfer their activities to Wyoming, where they form 
the Cattlemen’s Protective Association, charging ranchers for al- 
leged protection against striking cowboys. Kramer’s thugs com- 
mit the crimes blamed on striking ranch hands. Jeffrey Carson 
(George O’Brien), cowboy film star on location, rescues Joyce 
Butler (Cecilia Parker) from a group of Kramer’s men. Joyce 
and her aunt, Violet Parker (Maude Eburne), ranch owner, of- 
fer Jeffrey a job as a ranch hand, which he accepts as a lark. 
Unsuccessful in attempts to get Violet to join the association, 
Kramer stampedes her cattle by means of an airplane. Joyce 
accidentally discovers Jeffrey’s true identity and profession, and 
shuns him. He redeems himself by flying over the range in an- 
other plane and capturing the marauding aviator, rounding up 
the gang and winning the girl. 

WHAT to (do and HOW to do it: 

George O’Brien’s popularity as a western-action star should 
assure this of a good draw among his followers. He is teamed with 
Cecilia Parker, who some years ago made her film debut oppo- 
site him in “The Rainbow Trail.” Use this fact as an interesting 
advertising sidelight, and give the two stars billing on the mar- 
quee. 

To illustrate the title, mount a large-sized figure of O’Brien 
in fighting pose atop the marquee. Decorate the lobby in the 
usual western ranch-house style, garbing ushers and usherettes 
as cowhands. Play ballads of the range over the public address 
system in the lobby. 

CIGARETTE-ROLLING CONTEST 

Promote a unique cigarette-rolling contest through the co- 
operation of a local tobacconist. Capitalizing on the well-known 
cowboy habit of rolling his own cigarettes, offer free admission 
tickets each day to the person who buys a certain brand of 
tobacco and makes the fastest time in preparing a hand-made 
cigarette. Have the tobacco salesmen time each effort. 

Pass out free tickets liberally to the police department in 
return for which they cooperate on a street ballyhoo stunt. Hire 
a man dressed as a cowboy, mounted on a horse, travel through 
the most congested streets in town, tieing up traffic, and re- 
ceiving citations from police officials. The cowboy should carry 
theatre and picture billing on his back. The stunt will make a 
good tieup on the film’s title. 

Plant stills of the spectacular cattle stampede in butcher 
shops on the “Here they come! Always rely on us for fresh 
meats!” angle. 

Use scenic stills for vacation-resort tieups. Create a title 
tieup with optometrists on: “You’re looking for trouble if you 
neglect your eyes!” and with other merchants along similar lines. 

Garage tieups can be arranged on the angle: “We’re pro- 
fessionals at ‘Looking for Trouble’ in automobiles!” 

JUVENILE ROUND-UP 

One of O’Brien’s chief claims to fame is his exceptionally- 
well developed physique. Stills of him which display his build 
to advantage can be used to tie in on displays of health-foods 
and tonics, and might form the basis of a contest to find “Blank 
City’s healthiest or most athletic man.” Award a prize to the 
entrant whose physical measurement most closely approximates 
that of O’Brien. 

Make the usual tieups with magazine distributors on western 
pulp publications, and hold a juvenile round-up at a nearby 
playground. Hand out throwaways as “personal guarantees” 
from O’Brien that this is the best action picture he has ever 
made. 

Print throwaways enclosed in a sealed envelope, on which is 
printed: “If You’re Looking for Trouble, Read This!” 

Adlines: 

The Closest He’d Evei' Gotten to Rustlers , . . Was in the Movies . . . 
Till He Actually Rescued a Beautiful Girl! 

This Cowboy Actor Knew All the ('ainera Anffles . . . and Proved Him- 
self a He-Man When Ileal Hustlers llode the Ilan^e! 

The Fastest, Funniest, Fighting'est Picture George O’Brien Has Made 
for Years! 



BOXOFFICE :: April 17, 1937 




I MET HIM IN PARIS 

—PARAMOUNT 

Tile Cast: Claudette Colbert, Robert Vouiig:. Melvyn iJouglas, Mona 
Barrie, Lee Bowman, George Uavi.s, Jane Bryan, Alexander Cross, 
William Haade, Fritz Feld, Randolph Amendt. Producer: Wesley 
Ruggles. Director: Wesley Kuggles. Original: Helen Meinhardi. 
Screenplay: Claude Binyon. 

What it's about: 

Kay Denham (Claudette Colbert) in Paris for a “fling” 
meets two fellow Americans, Gene (Robert Young) and George 
(Melvyn Douglas* both of whom fall for her. The three go to 
a winter resort where Gene presses his romance, but neglects to 
inform Kay that he is already married. George sees that Kay 
is about to become involved and plans to tell her that Gene is 
married when the wife arrives and informs Kay that her hus- 
band is in the habit of having these little flirtations. Tired and 
discouraged, Kay returns to Paris. Gene arrives a few hours 
later with the news that his wife has agreed to divorce him. 
Kay, however, informs him that their little flirtation is over, 
and that she really loves George. 

WHAT to do and HOW to do it: 

Give Claudette Colbert the top billing in this picture, list- 
ing Robert Young and Melvyn Douglas in the supporting roles. 
Use a giant blow-up of these three for the lobby and get across 
the locale of the story by using photo blow-ups of the Eiffel 
Tower, the Arc de Triomphe and similar world-famed Paris 
landmarks. 

WINTER-RESORT DECORATIONS 

Decorate the lobby with cotton snow and cellophane icicles, 
skis, snowshoes and skates to carry out the winter resort motif. 
With decorations of this type to add to the general air of cool- 
ness an ad tieup can be made for the summer months, stress- 
ing the fact that: "It’s 20 degrees cooler inside. See the per- 
fect picture in perfect comfort.” 

These same decorations can be used as the basis for a con- 
trast lay-out selling summer vacation clothes, bathing suits and 
general summer clothing. Use stills which show the principal 
cast members in their ski suits and have copy which reads: 
“These ski suits are fine for winter sports — but they are hardly 
suitable for beach wear. And that 1930 model bathing suit is 
almost as out of place, so why not stop in and look over our 
selection of ultra-modern beach wear before leaving on your 
vacation?” 

BANK TIEUP 

The title of the film offers many opportunities for tieups 
with travel agencies offering summer cruises to France and the 
Swiss resorts. 

Banks can also be used for a tieup stressing the import- 
ance of using travelers’ cheques when abroad, or selling the idea 
of opening a savings account to save the money necessary for a 
trip. 

Make an art lay-out in the form of a triangle, pointing out 
that this film presents the eternal triangle in a new and ex- 
citing form. Then use the lay-out as the basis for ad tieups 
with any local firms that use the triangle as their trade or firm 
name. The tieup can be made at nearly any grocery store of 
Triangle Brand Salt. 

DRUG STORE TIEUP 

Women’s wear shops tieups can be made on the basis of 
the popularity of Paris models for gowns and hats. Use tear 
sheets from Vogue, Vanity Fair and Harper’s Bazaar to illus- 
trate the display, working in a title plug in the copy. 

The title also suggests a tieup with “Evening in Paris” per- 
fume, to be made with local drug stores. Copy might read: 
“Wear ‘Evening in Paris’ When You Have a Date to Go See 
‘I Met Him In Paris’ at the Rialto.” 

For local cocktail bars or restaurants, use an idea similar to 
this. “After seeing ‘I Met Him In Paris’ why not meet the gang 
at Tony’s for a delightful Italian dinner?” 

Adlines: 

Cupid Got Frozen Feet . . . Wliile Milady Tried to Choose Between 
Men ... in This Alpine Romance. 

She Had a Heart of Ice . . . But It rhauetl Out Aniona: the Alpine Snows. 

She Changed Her Mind . . . Like Women Will . . . and Married the 
Man She Thought She Didn't Love. 

Koinaiitio Pari?>» . . . the Beauti.iil Swiss Alps ... as the Backgrounds 
for This Thrilling Koinance. 

BOXOFFICE :: April 17, 1937 



OPINIONS ON CURRENT FEATURE PRODUCTIONS 




eviewi 


RKO Radio (723) 60 Minutes Rel. April 9, '37 

A farce comedy that smacks of the old silent days, this 
mild effort is short on laughs, weak on acting talent and 
tedious in direction. Audiences will find it nothing more 
than another program feature that is below the standard 
of the usual RKO Radio product. That competent come- 
dian, Gene Lockhart, steals the acting honors in a brief 
sequence, and John Morley, a vigorous newcomer, handles 
the lead in a manner suggesting that he has possibilities. 
Morley, an unemployed college graduate, talks himself into 
a job as “fall guy” for a newspaper publisher, shielding the 
tycoon from threats of bodily violence and lawsuits. Dur- 
ing the course of events the loss of a $10,000 postage stamp 
from Lockhart’s collection and Morley’s attempts to re- 
cover it furnish the plot motivation. Ben Holmes directed. 
John Morley, Anne Shirley, Gene Lockhart, Dudley Clem- 
ents, Barbara Pepper, Frank Melton, Charles Coleman. 

Too Many Wives F eo.„edy 


20th-Fox ( ) 70 Minutes Rel. 

This first in the series of Mr. Moto films is quality en- 
tertainment. It sets a high mark for production excellence 
at which others in the series may aim. With a smooth 
blend of action suspense, mystery and comedy, the result 
is a thrilling picture, bound to please all and destined for 
boxoffice success. Peter Lorre, in the title role, creates a 
sterling character as the mild but merciless detective. Vir- 
ginia Field is very attractive as the mystery woman, while 
excellent support is given by Thomas and Beck and Sig 
Rumann. Moto, an amateur detective, sails for Shanghai 
to break up a smuggling ring. He moves calmly and slow- 
ly through a series of adventures, solving the mysteries and 
killing the villains with ease, until the case is closed. The 
direction by Norman Foster is admirable. 

Peter Lorre, Virginia Field, Thomas Beck, Sig Rumann, 
Murray Kinnell, J. Carrol Naish, Joint Rogers. 

Think Fast, Mr. Moto F 

GB (3608) 100 Minutes Rel. April 1, '37 

Built on epic proportions, this ambitious melodrama 
woven around the hazards encountered during the building 
of the Canadian Pacific Railroad recalls the adventures of 
the American railroad pioneers to whom “The Iron Horse” 
of silent film days was dedicated. There is excitement and 
thrills aplenty, but the players in this romantic story are 
frequently dwarfed by the awesome grandeur of the au- 
thentic mountain backgrounds. Suspense runs high in the 
final sequences during which a small band of intrepid rail- 
road workers brave avalanche, forest fires and near-star- 
vation to discover a pass through the mountain barriers. 
Photography is superb throughout and Milton Rosmer ex- 
cels in the direction of the outdoor and the mob scenes 
somewhat to the detriment of the human tale of the re- 
formation of a young gambler through honest toil. 

Richard Arlen. Antoinette Cellier, Berry Mackay. 

Silent Barriers F SrSL 

First National ( ) 115 Minutes Rel. May 8, '37 

Mark Twain’s classic has been brought to the screen in 
magnificent style. Graced with inspired production and 
with a cunning eye turned to forthcoming events in Eng- 
land, the picture is as timely as tomorrow’s newspaper and 
interesting enough to make the kids swap machine guns 
and gangsters for rapiers and royal intrigue. Errol Flynn 
adds to his laurels with a swashbucking performance as 
the insouciant Miles Hendon and Montagu Love’s Henry 
VIII ranks among the best portraits of that oft-limned in- 
dividual. Claude Rains. Henry Stephenson, Alan Hale and 
others give enthusiastic and forceful support. In the lead- 
ing roles, Bobby and Billy Mauch establish themselves as 
two fine actors. Laird Doyle’s screenplay is entirely equable 
to Twain’s original. Directed by William Keighley. 

Errol Flynn, Claude Rams, Henry Stephenson, Barton 
MacLane, Billy Mauch. Bobby Mauch, Montagu Love. 

The Prince and the Pauper F i,nuna 

Fanchon Royer ( ) 64 Minutes Rel. 

A strictly formula action yarn played out against the 
rather novel background of speed-boat racing, this low- 
budget production by Panchon Royer hits a satisfactory 
standard and will be entirely acceptable as an independent 
offering. The cast, headed by William Bakewell, turns in 
a competent job, with notable performances by Bakewell 
and Duncan Renaldo. Story is of a speed-boat mechanic, 
Bakewell, who is seeking the backing of a rich sportsman 
to perfect a super-charger which the boy has invented. 
Renaldo, pursuing a confidence game, poses as a Spanish 
speed-boat champion, and gains a job with the millionaire 
driving his boat in the big race. In a fast and furious fis- 
tic combat Bakewell exposes him, wins the girl, and proves 
his invention has what it takes. Elmer Clifton directed. 

William Bakewell, Arietta Duncan, Duncan Renaldo, Vivien 
Oakland, Wilfred Lucas, Earle Douglas, Etta McDaniels. 

Mile-a-Minute Love F 

Republic (6302) 61 Minutes Rel Mar. 22, '37 

Gene Autry, the cowboy star with the ingratiating per- 
sonality and pleasing singing voice, has been transplanted 
in the Texas oil fields to give an exhibition of his riding, 
fighting and crooning talents in an entertaining comedy 
drama. The story, however, is frequently sidetracked to 
permit such specialty artists as Will and Gladys Ahearn 
and the Maple City Four to put over their vaudeville turn 
and the finale even employs a community sing with the 
lyrics printed on the screen and audiences urged to join 
in the songfest. The action treats of the heroic efforts of 
Autry to oppose the digging of an oil well in cattle coun- 
try, the star later aiding the project when he is convinced 
the development will benefit the ranch owners. A thrilling 
race between rival forces to dynamite the well and start 
the gusher provides an exciting climax. Jos. Kane directed. 
Gene Autry, Judith Allen, Weldon Heyburn, Smiley Burnette. 

Git Along Little Dogies F 

Warner Bros. ( ) 70 Minutes Rel. 

This is a synoptical version of “The Charge of the 
Light Brigade,” except that it has no charge and lacks the 
magnitude of production, the spectacle and dynamic action 
of that epic. The rank and file of film patrons will find 
its action unnatural, its dialogue drawn out and boring 
and its plot structure stereotyped, dealing as it does with 
the love of two men for one woman in a faraway British 
army outpost, with formula emoting and sacrifice, so typi- 
cal of English colonial triangles where men place honor 
and dressing for dinner above all else. The part allotted 
to Kay Francis is hardly one to enhance her popularity, 
try as she does to do something with it. In all, the fea- 
ture can be rated no higher than just another programmer. 
Directed by William Dieterle. 

Kay Francis, Errol Flynn, Ian Hunter, Frieda Inescort, 
Herbert Mundin, G. P. Hmitley jr., Billy Bevan. 

Another Dawn F 


Paramount ( ) 75 Minutes ReL April 9, '37 

A highly dramatic story based on the life of an interne 
in a metropolitan hospital, this film presents a mixture of 
drama and romance well suited to the tastes of any audi- 
ence. It is a class production in every detail, from the 
excellent story and screenplay to the casting of the last 
part. Joel McCrea and Barbara Stanwyck give their roles 
a refreshing and honest tone while among the supporting 
cast Lloyd Nolan, Stanley Ridges and Barry Macollum dis- 
tinguish themselves. The story deals with a young interne 
who is given $1,000, which he cannot keep, and a young 
girl who is desperately in need of the money. When she 
attempts to steal the money he leaves her and only after 
he has learned the whole story about the attempted theft 
are the two runited. Directed by Alfred Santell. 

Barbara Stanwyck, Joel McCrea, Lloyd Nolan, Stanley Ridges, 

Lee Bowman, Barry Macollum, Irving Bacon, Fay Holden. 

Internes Can't Take Money F omma 


CLASSmCATION— A - ADULT — F - FAMILY - (UVENILE 


BOXOFFICE April 17, 1937. 


27 


SUGGESTIONS FOR SELLING THE PICTURE 


AD AIDS 



SELLING ANGLES: “Think Fast, Mr. Moto" 

Billing on this should be given to Lorre, and the 
title should be plugged to impress on the patrons 
that it is the first in a new series of films. Ar- 
range a “Think Fast” contest, awarding tickets to 
those who can answer simple, but tricky problems 
within a stipulated time. Secure Japanese coins 
to distribute, with a card attached explaining that 
the money is a gift from Mr. Moto. Run a series 
of articles on Jiu Jitsu in the local sports page, 
using stills showing Moto demonstrating the art. 
CATCHLINES: 

Mr. Moto Solves the Mystery of the Murdered 
Man in the Wicker Basket. 

Meet Mr. Moto . . . Master Mind of the Macabre 
. . . and the Cleverest Sleuth of Them All. 

Death Strikes in Shanghai’s Waterfront Dens 
. . . With Moto Pitted Against a Ring of Murderers. 



SELLING ANGLES: "Too Many Wives" 

Early sequences showing Morley and Miss Shir- 
ley walking their dogs in the park suggest a pet- 
shop tieup. Make tieups with dealers in postage 
stamps, giving inexpensive packets to juveniles at 
matinee performances as awards in a stamp-collec- 
tion contest. Give Anne Shirley, Morley and Lock- 
hart marquee credits. Tie up on Morley’s unique 
“dog-walking” service by holding a contest to dis- 
cover the person in the most unusual employment. 
CATCHLINES: 

He Had to Be Fired at Least Three Times a Day 
... or He’d Lose His Job! 

He Was a Fast-Talking Go-Getter . . .But He 
Pound It Difficult to Explain Away a Wife! 

Too Many Wives . . . Spoil the Romance . . . 
Especially 'When the Girl You Love Won’t Believe 
You’re Not Married! 


SELLING ANGLES: "The Prince and the Pauper" 

Build up the front of the theatre to resemble an 
old English castle, in gray compo board painted 
like a stone wall. Tie up with members of the local 
Mark Twain society. Turning over the theatre to 
the organization for one night for a benefit per- 
formance. Conduct a school essay contest on “Little 
Incidents Which Might Have Changed History.” 
Allow twins and triplets free admission. See Ex- 
ploitation Preview printed in Boxoffice Jan. 30, 
1937. 

CATCHLINES: 

They Looked Alike ... Yet One Was a Prince 
. . . the Other a Beggar! 

Seasoned With the Sharp Wit of America’s 
Greatest Humorist . . . With All Its Humor, Action 
and Adventure! 

The Prince Changed Places With the Pauper . . . 
and Then Couldn’t Get His Throne Back! 


SELLING ANGLES: "Silent Barriers" 

The first GB production to be filmed on the 
American continent has endless possibilities for ex- 
ploitation of the tieup sort with railroad and local 
travel agencies who will cooperate with displays 
and posters. Fit up the lobby to resemble a rail- 
road station, using authentic or similar uniforms 
on the ticket taker and other attendants. Have a 
ballyhoo man, also in railroad attire, distribute 
heralds in the form of oversize tickets. A rail- 
road bell or siren, if permitted to be rung at inter- 
vals, is a sure method of attracting attention, 

CATCHLINES: 

Rails of Steel That Spanned a Continent — Bonds 
of Love That United a Man and a Woman! 

Out of the Pages of History Comes the Thrilling 
Document of a Strong Man’s Reformation Through 
the Love of a Brave Girl! 


SELLING ANGLES: "Git Along Little Dogies" 

Play this up as a different type of western with 
more than the average amount of songs and spe- 
cialties — in short a real roundup of entertainment. 
Stress Autry's musical accomplishments and use 
a loud speaker attachment to a phonograph play- 
ing his latest records. Feature Will and Gladys 
Ahearn. the Maple City Four and the Cabin Kids, 
all well-known in radio and vaudeville. Announce 
a roundup matinee with passes to boys and girls 
bringing five or more customers to the show. Mu- 
sical stores will cooperate with displays. 
CATCHLINES: 

Come One, Come All and Join Gene Autry in a 
Western Community Sing! 

Gene Autry Swinging Down the Trail and Sing- 
ing His Way Into Romance and Adventure! 

Adventure and Action in the Oil Fields Where the 
West Meets the South! 


SELLING ANGLES: "Mile-a-Minute Love" 

Promote the loan of an outboard motor-boat to 
plant in the foyer. Stress the speed idea in lobby 
decorations, with layouts depicting the world’s 
speed champions in every mode of travel. Have 
local sports editor plug the motor-boat racing sport 
in a series of articles. If your city is near a river, 
lake, or the ocean, promote an outboard or inboard 
motor boat race. Give William Bakewell and Dun- 
can Renaldo marquee credits. 

CATCHLINES: 

A New Action Thrill . . . Daredevils Who Risk 
Their Lives for Speed on the Water! 

Keyed to the High-Pitched Tempo of Modern 
Life ... a Laugh-a-Second, Mile-a-Minute Thrill. 

He Risked His Life for the Thrill of Speed . . . 
the Action-Packed Story of Speedboat Racing! 


SELLING ANGLES: "Internes Can't Take Money" 

Promote an essay contest among children on the 
subject: “Why I Am Going to Be a Doctor When 

I Grow Up.” Title tieups can be made with banks 
on: "Internes can’t take money — but we’ll be glad 
to accept your deposits. Make a lobby display of 
Stanwyck and McCrea showing them in past roles 
together. They have starred together in “Banjo 
on My Knee” and “Gambling Lady.” Run an ad 
in the personal columns of a local paper, stating 
that: "Received your check for $1,000 but must 
return it. Internes Can’t Take Money.” See Ex- 
ploitation Preview printed in Boxoffice Jan. 23, ’37. 
CATCHLINES: 

He Worked for Glory . . . and Gratitude . . . 
Among the 111 of a Great City Hospital. 

He Worked for $10 a Month . . . And Had to 
Return a $1,000 Fee ... Or Be Discharged. 


SELLING ANGLES; "Another Dawn" 

Put a false front on the theatre, making it look 
like a military garrison. Mount an old cracked-up 
airplane fuselage on a truck for street ballyhoo. 
Conduct a letter contest on the ending of the film 
in which entrants make their choices and give 
reasons why they think either Flynn or Hunter 
should have renounced Miss Francis. Tie up with 
various merchandise on the “As new as ‘Another 
Dawn’ ” angle. See Exploitation Preview printed in 
Boxoffice Dec. 19, 1936. 

CATCHLINES: 

A Flip of a Coin . . . and One Man’s Life Is 
Staked Against Another Man’s Honor. 

They Had Both Lived Too Long With Death to 
Lie About Life . . . They Both Wanted to Live . . . 
and to Love One Woman! 

Three Tangled Lives in a Distant Military Out- 
post . . . With One of Them Marked for Disaster! 



FOR MORE SELLING IDEAS CONSULT HOLLYWOOD EXPLOITATION PREVIEWS REGULARLY IN BOXOFFICE 


28 


BOXOFFICE :: April 17, 1937. 




Skott ^ulrSect 


Bad Housekeeping 

RKO Radio 19 Minutes 

Slightly burlesqued but based on believ- 
able domestic situations, this two-reeler 
will furnish plenty of honest laughs and 
put audiences in a happy frame of mind. 
Edgar Kennedy and Vivian Oakland deftly 
portray their roles as a quarrelsome cou- 
ple who agree to switch their respective 
daily grinds as each feels the other has the 
easier job. Of course Vivian messes up 
matters at the office while the harassed 
Edgar balls up the housework so com- 
pletely that he is compelled to hire an 
agency to set the house in order. Frank- 
lin Pangborn, as a fussy piano tuner, is 
responsible for much of the general hilar- 
ity. Good fun. 


Cinema Circus 

M-G-M 19 Minutes 

Starring Lee Tracy supported by an im- 
pressive array of present-day film stars 
as well as several former screen favorites 
in brief appearances, this elaborate Tech- 
nicolor short merits marquee billing and 
can very well replace the second feature 
on twin programs. Against the colorful 
background of a Hollywood charity fete, 
Tracy acts as a fast-talking, smooth- 
tongued ringmaster introducing Bob Burns, 
who plays a ditty on his bazooka; Boris 
Karloff, the horror man, in a comic cos- 
tume, and Fred Stone in a rope-spinning 
act. The circus parade of animals is led by 
masked figures representing Clark Gable. 
Eddie Cantor, Jimmy Durante with Ben 
Turpin, Charlie Murray, Chester Conklin 
and the never-forgotten William S. Hart 
also contributing short turns. At least a 
dozen others take a bow in this miniature 
musical — a veritable 25-star circus. 


Gilding the Lily 

M-G-M 8 Minutes 

Another Pete Smith specialty which 
takes audiences backstage into the make- 
up department of the M-G-M studio where 
Jack Dawn demonstrates his unusual art 
which transforms a girl of average looks 
into a glamorous beauty. The ace com- 
mentator gives the process just the proper 
touch of humor and simplifies the tech- 
nical details to make them understand- 
able to all. Smith then delves into medie- 
val and ancient history to prove that the 
male of the species originally had a 
monopoly on these beauty aids but the 
women gradually employed these artifices 
in order to captivate their wandering 
sweethearts. The men will be entertained 
but their wives or girl friends will find this 
exposition of the art of makeup informa- 
tive and enlightening. 


€HORT 

THE WEEK 


Wrestling, It's a Laugh 

Paramount 10 Minutes 

A laugh riot from start to finish, 
this Grantland Rice Sportlight, ex- 
posing the ups and more frequent 
doxons of the wrestling racket, is a 
winner. Practically every kind of a 
bout is given some footage, starting 
off with the funny match between 
Man Mountain Dean and a livewire 
opponent. Following some profession- 
al bouts in Florida, the audience gets 
some closeups of a unique mat con- 
test. This is between two women 
and equals the previous matches for 
hard hitting and serious intensity. 
Concluding the reel is one of the 
craziest bouts on record — Jack Eric- 
son grapples with himself and omits 
none of the customary strangle-holds 
and canvas throws apparently so as 
not to spare his feelings. Ted Hus- 
ing's narration is well gagged and in 
a kidding vein. 







My Artistical Temperature 

Paramount 7 Minutes 

Another mad and merry mixup between 
Popeye and Bluto over the affections of the 
gangly-legged Olive Oyl with the excite- 
ment reaching its height during a slam- 
bang battle using paint and sculptor’s 
clay as weapons. The hardboiled little 
sailor man and his massive rival are dis- 
covered sharing an artist’s studio and 
working in harmony until Olive enters with 
a request for a statue or a portrait of her- 
self. Both geniuses frantically start their 
masterpieces but soon each is trying to 
destroy the other’s craftmanship. However, 
the indispensable can of spinach turns 
Popeye’s apparent defeat into victory and 
Olive is immortalized in sculpture. A car- 
toon that ranks high among Max Fleisch- 
er’s laugh-getters. 


Paramount Pictorial 

Paramount 10 Minutes 

Scenic beauty, color and music by prom- 
ising juvenile talent are nicely blended in 
an interesting subject containing three 
varied episodes. The amazing tides of the 
Bay of Fundy which rise and fall 40 feet 
in a few hours are shown washing the 
shores of Nova Scotia and the effect of this 
natural phenomenon on the inhabitants is 
explained by Alois Havrilla. Robert Bruce 
photographs the Hawaiian rainbows in 
Technicolor, these beautiful sky effects be- 
ing an almost daily occurrence there, and 
the short closes on musical selections by 
the seven Loria Brothers, ranging in age 
from three years up to 12. The seven older 
boys play and sing the melodies of their 
native Mexico, while the little tot keeps 
time with a tiny rattle. 


The Romance of Robert 
Burns 

Vitaphone 16 Minutes 

The gorgeous Technicolor photography 
is the feature that places this short above 
the average Broadway Brevity. The lilting 
strains of “Flow Gently Sweet Afton” and 
“Auld Lang Syne’’ and the recitation of 
several of Burns’ best known verses are 
introduced in a natural manner and add 
to the appeal. The story treating of high- 
lights in the career of the great Scotch 
poet is little different from hundreds of 
similar romances laid in a modern set- 
ting. Burns leaves his country sweetheart 
to go to Edinburgh to seek his fortune 
but after several opportunities to observe 
and become acquainted with the shallow 
society folk he picks a quarrel with an 
insufferable snob and returns home in time 
to prevent the marriage of Jean Armour 
to a rural bumpkin. The stage coach race 
along the picturesque country roads is an 
exciting and well-photographed sequence. 


Scrambled Eggs 

Columbia 10 Minutes 

A sure laugh-provoker which audiences 
will remember as the high-spot of any av- 
erage program. Starting off strong with 
the four Dusek brothers knocking each 
other around the ring, this short touches 
only the roughest spots in the history of 
gcofy wrestling. All the shots except the 
introduction look real and stimulation is 
added to this when that old-time fighter, 
Gunboat Smith, appears as a referee and 
proves that three can fight more effective- 
ly than two can wrestle. Some amusing 
shots of kid wrestlers and even women 
champions are included to make the two- 
reeler appeal to all types of audiences. 


BOXOFnCE April 17, 1937. 


29 



SqUIii^ Saat5 


P H A C T I C A.L IDEAS 


PRACTICAL SHOWMEN 


DRAWS PATRONS WITH 
LITERARY APPROACH 

Providence, R. I. — Injecting a literary 
note into his selling campaign on RKO’s 
“The Soldier and the Lady,” adapted from 
the novel, “Michael Strogoff.” William 
Brown, manager of the RKO Albee Thea- 
ti'e here, secured additional patronage for 
the showing. In addition to increased 
space in his newspaper ads, Brown placed 
mounted one-sheets in the lobbies of the 
larger hotels, distributed 10,000 book- 
marks in the public libraries and per- 
suaded them to display stills from the 
film in the reading rooms. 

Professor Hastings of Brown University 
lectured on “Michael Strogoff” during the 
engagement, and three of the larger de- 
partment stores dressed their windows 
with Russian blouses and a card with copy 
for the picture. 

Attracting the most attention from the 
general public, however, was the airplane, 
engaged by Brown, which flew over Provi- 
dence, Pawtucket and other nearby towns 
with a 120-foot banner. This flying was 
done at noon hour each day for a week 
before the opening. 


GN HAS COMMERCIAL 

TIEUPS AVAILABLE 

New York — Exhibitors will benefit from 
a number of commercial tieups on “23 y 2 
Hours’ Leave” and “Girl Meets Boy” when 
these Grand National pictures are ready 
for booking. American Legion and other 
veteran organization groups have been 
contacted by the company to assure co- 
operation for showings of the first-named 
feature and several advertising campaigns 
for children’s clothing have been effected 
by Grand National on “Girl Loves Boy.” 

Parents’ Magazine is devoting consider- 
able space to this picture in its May issue 
and is distributing newsstand cards to its 
dealers plugging the picture because of 
the juvenile leads, Buster Phelps and 
Patsy O’Connor. 


LAST SHOW NOTICE 

Hollywood — An “A” board in front of 
Grauman’s Egyptian here notifies “Last 
Complete Show Has Not Started Yet.” 



Running past crowds lined up along 
Constitution Ave., Washington, fleet- 
footed waitresses near the finish of the 
“waiterthron” or waiter’s race in con- 
nection with the opeyiing of “History 
Is Made at Night” at Keith’s Theatre. 
Manager Hardie Meakin arranged this 
stunt. 


CROWDS FLOCK TO 

WAITERS' CONTEST 

Washington, D. C. — A “waiterthron” in 
connection with the opening of “History 
Is Made at Night” at Keith’s Theatre here, 
made the front pages in local papers and 
caused crowds to jam Constitution Ave. 
during one of the greatest publicity 
stunts staged here in a long time. The Wal- 
ter Wanger production being about a 
headwaiter and a chef, Hardie Meakin, 
manager of Keith’s, rounded up 85 waiters 
from seven leading Washington hotels 
who were willing to participate in a race 
to prove supremacy in prompt service. 
Constitution Ave. was blocked off, and at 
the sound of the gun contestants were off, 
a steaming hot plate of soup clutched in 
each hand. It was -a swell stunt. 


BAKERY TIEUP FOR KIDDIES 
San Antonio, Tex. — Johnny Floore of 
the Texas Theatre provided a special Sat- 
urday morning kiddie show in a tieup 
with a local bakery which bought the house 
flat for $100. For this show a special 
program was booked. 



^HE lobby of the RKO Temple in Roches- 
ter, N. Y., recently looked more like a 
rogue’s gallery rather than a theatre lobby. 
Reason was that Manager Harry Holt, in 
exploiting Warner’s “Midnight Court,” 
borrowed real criminal flyers from the lo- 
cal postoffice, then proceeded to tack them 
onto bulletins which were placed in the 
theatre lobby. Since the picture deals pri- 
marily with the problem of crime. Mana- 
ger Holt captioned the attention-compell- 
ing display with the provocative question, 
“Can you turn in any of these crooks and 
claim the reward? Come and see ‘Mid- 
night Court’ to learn whether crime pays.” 

Attention grabber pulled by Warnermen 
Herb Copelan and Sid Blumeiistock before 
the opening of “The King and the Chorus 
Girl” at the Stanley in Atlantic City con- 
sisted of a four-page herald announcing 
in bold type that an “Ex-King Weds” and 
that the “Newlyweds Will Visit in Atlan- 
tic City Soon.” Heralds were passed out 
at busy city intersections and corners. 

Over a two-week stretch Manager Noble 
Arnold of the Carolina, Durham, N. C., fed 
his film patrons partial takes of pretty 
Deanna Durbin in a teaser trailer until 
the entire likeness of the young Universal 
star was offered for consumption. The idea 
was used to exploit Deanna’s smash debut 
picture, “Three Smart Girls.” 

Metro’s vibrant motion picture epic, 
“The Good Earth,” by last week was a liv- 
ing part of Kansas City. For two weeks 
prior to roadshowing the film, trailers an- 
nouncing the coming of the picture, were 
carried on the Loew’s Midland screen. 
Luxurious oil paintings and compelling 
Chinese displays were arranged for the 
lobby. Four attractive sing-song girls were 
hired to walk Kansas City’s busy streets 
and distribute Chinese lucky coins. An ad- 
caster on the city’s main intersection drew 
plenty of attention from the ready curious. 
Telegrams and letters were sent to a se- 
lect mailing list. Innumerable book store 
and window tieups were effected. Giant 
billboards announced the film’s coming. 
For which credit goes to Metro’s exploi- 
teer, Claud Morris. 

Cash and ticket prizes were awarded 
by Manager J. R. Rogers of the Fox, Phoe- 
nix, Ariz., for the three best 50-word sce- 
narios based on three love scenes from 
20th-Fox's “Lloyds of London.” Contest 
was promoted in conjunction with a local 
sheet and created considerable interest. 


Riders dressed in Russian cossack cos- 
tumes covered principal streets of 
Rochester, N. Y., as part of exploita- 
tion campaign arranged by W. W. Ris- 
ley, manager of RKO Palace. Title and 
playdate were given on horses’ blankets. 



BOXOFFICE :: April 17, 1937. 




pi A C T I C A I, ■ IDEAS BY PRACTICAL’ S H O W M E N 


SaUln^ SQat5 


CASHIER AND USHER 
BALLY "DANGEROUS" 

Syracuse, N. Y. — One of the features 
of J. J. Weber’s livewire campaign on 
“She’s Dangerous’’ created considerable ex- 
citement in downtown streets and attracted 
plenty of attention to the picture’s show- 
ing at the Strand here, although the stunt 
cost Weber nothing. 

The stunt was a “mystery girl” mas- 
querading as Tala Birell, star of the pic- 
ture, escorted by motorcycle police down 
the main highways. Weber induced his 
cashier to pose as Tala, dressed in a high- 
collared sealskin coat, a luxurious muff 
and a half mask. The coat was loaned by 
a local furrier and the muff was the 
cashier’s own with title, theatre and play- 
date advertised on it. 

“Tala” rode around town in a 1937 
Packard sedan promoted in return for 
cards on door windows reading; “ ‘She’s 
Dangerous’ Now at the Strand But Every- 
one Is Safe in the New Packard.” One of 
Weber’s ushers, dressed as a footman, rode 
beside the chauffeur and whenever the car 
stopped he jumped out and opened the 
door for the lovely passenger. 

NEW "TOP OF TOWN" 
GAME AIDS SELLING 

New York — Backed up by a promotion 
campaign which started with a series of 
ads in Esquire and other magazines and 
followed up with newspaper ads in key 
cities when the picture plays “Top of the 
Town,” a new game inspired by and pat- 
terned after Universal’s musical of the 
same name, is proving a new fad and also 
a great selling aid to the picture. 

The object of the game is to move the 
“stars” from the bottom to the “Top of 
the Town,” paralleling the situation in the 
picture whereby the stars try to move up 
from the Coral Cove in the basement of 
a large office building to the Moonbeam 
Room above the city skyline. The “stars” 
are checkers adorned with heads of the 
film’s featured players, and the checker- 
board contains a futuristic pyramid with 
the title in large letters across the top. 

In New York one of the largest depart- 
ment stores gave over an entire counter to 
the game with plenty of display cards, 
stills and lobby cards from the picture. 


Harnesses Weather 

Rochester, N. Y. — Quick to turn the 
quirks of the weather man into selling 
aids for his forthcoming pictures, Lester 
Pollock, manager of Loew’s Rochester here, 
treated his patrons to the unusual sight 
of signs which from a distance merely 
read “MAYTIME,” placed on banks of 
snow near the theatre. Closer inspection 
revealed the names of the stars, theatre 
and playing date of a picture with a title 
suggesting the very antithesis of the 
weather during Rochester’s first heavy 
snowfall of the season. 



In connection loith the showing of 
GB's “Head Over Heels in Love” Herb 
Jennings, manager of the RKO Keith 
Theatre, White Plains, N. Y., secured 
a prominent window spot in a local 
five-and-ten-cent store for the “best 
guessers” contest on Jessie Matthews 
pins. Theatre tickets were given as 
prizes. 


SELLS DOG SHORT 

WITH DIRECT APPEAL 

Rochester, N. Y. — In conjunction with 
the “National Be Kind to Animals” week, 
Lester Pollock, manager of Loew’s Roches- 
ter, exploited the Pete Smith short, “Want- 
ed — a Master,” by addressing 1,500 cards 
to dog owners in this city. Copy on the 
card reminded patrons that “Be Kind to 
Animals” week was being nationally ob- 
served and that “Wanted a Master” was 
the first amateur film ever to achieve 
recognition, is packed full of human inter- 
est appeal especially to lovers of dogs. Clos- 
ing paragraph said : “We urge you to see it.” 


Simulated flames, created by a small 
red bulb back of a revolving wheel 
similar to those used in artificial 
fireplaces, drew attention to this huge 
animated display, 8x4 foot, in a Fifth 
Avenue Postal Telegraph window dur- 
ing the run of “Fire Over England” 
at the Radio City Music Hall, Hew 
York. 


Harnessed Hen 
Race for "Girls" 

CoNNEAUT, Ohio — As “Three Smart 
Girls” continues to roll up cheering grosses 
and extended runs throughout the country 
some of the original and interest-creating 
stunts come to light, many of these being 
adaptable to other pictures stressing the 
youthful angle. 

As one of the features of his “Three 
Smart Girls” campaign, E. L. Weppler, 
manager of Shea’s State here, staged a 
three-girl race, choosing his entrants from 
65 girls who applied in answer to a want 
ad in the local paper. Each of the trio 
was given a banner plugging the attrac- 
tion, three goggled chickens in dog har- 
ness and leashes were turned over to them 
and they raced down the main street from 
the City Hall to the theatre. Weppler got 
his idea from a “Stranger Than Fiction” 
short subject which featured the widely- 
publicized fighting hens, which are equip- 
ped with metal specs. 

Teaser Ads Attract 

A campaign of teaser newspaper ads 
whetted the appetites of Durham, N. C., 
fans for a glimpse of “Three Smart Girls.” 
Noble Arnold, manager of the Carolina, 
ran ads every day for two weeks in advance 
of the showing, the first using a photo of 
Deanna Durbin with only a portion of her 
face showing. More and more of her fea- 
tures were revealed with each successive 
ad, the copy reading: “Here’s a Girl You’ll 
Never Forget!” 

Manager Joe Borenstein and his assist- 
ant, Joe Miklos, of the Embassy Theatre, 
New Britain, Conn., featured specially-bak- 
ed cakes named after Deanna Durbin in 
the store windows of a local bakery com- 
pany for their campaign on “Three Smart 
Girls.” A huge Deanna Durbin cake was 
placed on display in the theatre lobby to 
be awarded to the youngster on a local 
kiddie radio program receiving the most 
votes. The entire “Kiddie Revue” cast 
was invited to see the picture as the thea- 
tre’s guests. Stunts received radio plugs. 


SEHD IN YOUR IDEAS. 

THEY MAY HELP ANOTHER. 



BOXOFnCE :: April 17, 1937. 






Showmen See Bank Night 
in a Competitive Role 


By BRAD ANGIER 

Boston — Bank Night, the "Bad Boy" of 
the motion picture business, has occa- 
sionally parried theatrical rebuffs with 
threats to run away from its parental film 
home. While such talk has been regarded 
in no serious light, there has always been 
some doubt as to just what would happen 
if, by some freak of circumstances. Bank 
Night should quit the cinema domicile. 

Massachusetts and Rhode Island film 
men, where Bank Night is already operat- 
ing in stores in four cities, are having a 
practical opportunity to witness just how 
much dynamite may be contained in the 
Affiliated Enterprises, Inc., chatter. 

Admitting that the complaints made 
against Bank Night by its severest cellu- 
loid critics may be justified, as many of 
them no doubt are, the impartial question 
arises about just how much damage this 
cash plan can do to theatre business if 
operated in competition with it. Also to 
be considered, if the film big boys couldn’t 
control the “Bad Boy” while it was more 
or less under their supervision, how can 
they hope to counter it if it should leave 
their ranks? 

Escapes Lottery Stigma 

Roy E. Heffner, Bank Night franchise 
holder in New England and Philadelphia, 
has placed Bank Night in stores in Paw- 
tucket, Rhode Island, and in Lawrence, 
Quincy, and Fall River, Mass. He is work- 
ing on other such tieups. Bank Night op- 
eration by such commercial houses en- 
tirely escapes any possible lottery stigma, 
as registration and attendance at draw- 
ings is entirely free. Purchases made at 
the store in question are separate and 


apart from the giveaway, the only idea be- 
ing to bring out the crowds. 

The Chamber of Commerce, whose or- 
ganization has often been associated with 
Bank Night opposition, had this to say 
about the cash plan as used in Quincy. 
A letter from E. J. MacEwan, secretary of 
the Quincy Chamber of Commerce, is 
quoted in its entirety: 

"I am very much interested in following 
the progress of Bank Day which has been 
held each week since last spring in the 
City of Quincy. 

"It might interest you to know that, in 
my opinion, each Tuesday morning looks 
like Saturday afternoon along our main 
street. About 9:30 a. m. you commence 
to see streams of women headed toward 
Quincy Square from all sections of the city, 
many carrying empty shopping bags that 
are filled when they return home. 

"As a judge of many drawings, I must 
also say that I have never seen such good- 
natured enthusiasm and interest as dis- 
played by those who are waiting for the 
winning name to be called. 

“Frankly, I have never seen anything 
like Bank Day as a means of promoting 
mid-week interest in shopping. I very 
much appreciate the opportunity I had as 
a judge to get first-hand information on 
these events. I wish to assure you that 
the Quincy Evening News which sponsored 
the event showed great vision and should 
be congratulated.” 

Store-Owner Enthusiastic 

Nor is such success located solely in 
this Bay State locality. A letter from W. 
E. Donovan, manager of the Super Store 
in Lawrence, reads in toto: 

“As you know, we started Bank Day in 


This scene shows the crowd drawn 
by the United Public Markets, Paw- 
tucket, R. I., to the Bank Day cash 
giveaway at 10 a. m., March 9. 


our store at 7:30 p. m., Tuesday, March 16. 

“Prior to the time we started Bank Day, 
our business on Tuesday evening was not 
very heavy. On the night of our first 
drawing on March 16 at 7:30 p. m., we 
estimated the crowd at about 3,000. On 
our second drawing on March 23, at 7:30 
p. m., we estimated the crowd at over 
5,000. 

“Our business has shown a decided in- 
crease. As a matter of fact in two weeks’ 
time the plan has shown an increase of 
approximately 12 1/2 per cent over our 
weekly business. 

“We believe that your plan is by far 
the greatest promotional plan we have ever 
seen operate, and we know that it not only 
builds business but builds goodwill as well. 

“We are glad to recommend it to any 
store which might be interested.” 

It is something to think about. 

NO LETUP IN WAR 

ON NAZI PICTURES 

New York — Answering press dispatches 
from Berlin which described the boycott 
against the French UFA-financed “Amphi- 
tryon” as a "failure” in the United States, 
the Joint Boycott Council of the American 
Jewish Congress this week denied this was 
in accordance with the facts and renewed 
its pledge to “boycott every production 
tainted with Nazi influence.” 

A Berlin cable to the New York Times 
said that the German film press was “re- 
joicing over the failure” of the boycott, 
“one paper hailing it as a ‘great moral 
victory for a German film in the United 
States.’ ” 

Film Was Withdrawn 

In a statement to Boxoffice, Dr. R. S. 
Marcus, associate director of the Council, 
pointed to the fact that “Amphitryon” 
recently was withdrawn from the Belmont 
Theatre here after only a week’s run as a 
result of a systematic picketing campaign. 
He recalled that the film received similar 
treatment last fall at the 55th St. Play- 
house, despite a fine reception from the 
New York newspaper critics. 

“Should the Globe Distributing Co., 
which has the American rights to the pic- 
ture, attempt again to exhibit it in New 
York or anywhere else, the Council will 
picket the theatres,” Dr. Marcus said. “The 
German press has a right to express its 
opinions, if it finds any consolation in the 
facts as it states them and if it considers 
the results a moral victory for a German 
film. Let me say that they will achieve 
many such ‘victories,’ since the Council 
will boycott every production tainted with 
Nazi influence.” 


Picture Pleases 

Berlin — Official Germany was pleased 
with the premiere on March 24 of “Daugh- 
ters of Samurai,” a film emphasizing Ger- 
many’s and Japan’s doctrine of “blood and 
soil.” 


32 


BOXOFnCE :: April 17, 1837. 



A CHECK-UP ON CURRENT RELEASES U 


Numerals Following Title Indicate Running Time. Unless Otherwise Speci- 
fied, Dcrtes are 1935. Letter in Parenthesis Indicates Suitability Classification. 
(A) Adult. (F) Family. (I) Juvenile. Dale is National Release. Numerals 
Following Date Indicate Production Number. 


TQatUtQ6 



Columbia 

Beloved Vagabond, The (68) — Drama, with music. 
An architect who gives up a career and worldly 
success for the life of a vagabond singer tries 
to resume his place in society but goes back to 
a real but humble love. Maurice Chevalier, 
Margaret Lockwood, Betty Stockfield. Director, 
Kurt Bernhardt. (F). Dec. 14, ’36. (7019). 

Counterfeit Lady (60) — Action drama. A girl who 
steals a valuable gem gets caught but after 
disclosing that it had previously been stolen 
from her father causes the arrest of the real 
thieves. Ralph Bellamy, Joan Perry, Douglass 
Dumbrille. Director, D. Ross Lederman. (F). 
Dec. 31, ’36. (7032). 

Criminals of the Air (..) — Romantic action drama. 
A government undercover agent and a girl news- 
paper reporter accidentally combine forces to 
quash the activities of a border smuggling gang. 
Rosalind Ke'ith, Charles Quigley, Rita Cansino. 
Director, C. C. Coleman jr. (F). April 30, '37. 

Devil Is Driving, The (..) — Drama. An unscrup- 
ulous attorney, elected district attorney, wages 
a safe driving campaign but is disbarred upon 
confessing his past dishonesty. This wins him 
the girl he loves and an honest job. Richard 
Dix. Joan Perry, Frank Wilson. Director, Harry 
Lachman. (F). May 21, ’37. 

DeviPs Playground (74) — Romantic drama. A 
woman cheats with her husband's pal, making 
enemies of the two former divers. Her con- 
fession reveals her heartlessness just in time for 
the husband to save his pal, trapped in a sub- 
marine. Richard Dix, Dolores Del Rio. Chester 
Morris. Director, Erie C. Kenton. (A). Jan. 

24, ’37. (7911). 

Dodge City Trail (62) — Western. A ranch foreman 
breaks up a gang which had refused to release 
one of its members, the father of a girl who 
unaware of his criminal activities. Charles Star- 
rett, Marion Weldon, Donald Grayson. Director, 
C. C. Coleman jr. (F). Feb. 5, ’37. (7039) 

Find the Witness (57) — Action drama. A newspa- 
per man, wrongfully accused of double crossing 
his informant, proves his innocence by unmask- 
ing a murderer. Charles Quigley, Rosalind Keith, 
Henry Mollison. Director, David Selman. (F). 
Jan. 8. ’37. (7030). 

Frame-Up (formerly Right Guy) (..) — Action dra- 
ma. The chief of a racetrack detective bureau 
uncovers a trail of crooked gamblers, bribery, 
kidnaping, murder and blackmail before stop- 
ping a scheme to upset a sweepstakes. Paul 
ICelly, Jacqueline Wells, George McKay. Direct- 
tor, D. Ross Lederman. (F). May 1, ’37. 

I Promise to Pay (70) — Action drama. A hapless 
clerk finds himself a victim of a loan shark 
racket and risks his life to aid in bringing the 
leader to justice. Chester Morris, Leo Carrillo, 
Helen Mack. Director, D. Ross Lederman. (F). 
Apr^il 21, ’37. (7013). 

Law of the Ranger (57) — Western. Two strangers 
subdue a gang carrying on a re'ign of terror in 
order to gain control of valuable water rights. 
Bob. Allen, Elaine Shepard, John Morton. Di- 
rector, Spencer F. Bennet. (F). Feb. 26, *37. 

(7217). 

League of Frightened Men (..) — Mystery drama. 
A sleuth goes through a maze of escapades be- 
fore uncovering the man responsible for a series 
of murders among members of a college fra- 

ternity. Walter Connolly, Lionel Stander, Irene 
Hervey. Director, Alfred Green, (F). May 

25, ’37. 

Let’s Get Married (68) — Romantic drama. The 
daughter of a social-climbing politician bolts at 
the marriage that has been “fixed” for her and 
turns to a meterologist whose weather perdic- 
tions make him famous. Ralph Bellamy, Ida 
Lupino, Reginald Denny. Director, Alfred Green. 
(F). Mar. 25, ’37. (7016). 

More Than a Secretary (77) — Romantic drama. A 
spinster rehabilitates an editor and his maga- 
zine but he falls for another, announces their 
engagement and causes the spinster to switch 
affections to the editor’s friend. Jean Arthur, 
George Brent, Lionel Stander. Director, A1 
Green. (F). Dec. 21, ’36. (7012). 

Parole Racket (62) — Action drama. A detective 
has himself sent to prison in order to get to the 


bottom of a ring responsible for the wholesale 
paroling of prisoners and finds that his man Is 
the head of the parole board. Paul Kelly, Rosa- 
lind Keith, Thurston Hall. Director, C. C. Cole- 
man jr. (F). March 4, '37. (7027). 

Racketeers in Exile (65) — Drama. A minister’s son, 
turned big-shot racketeer, returns home. Al- 
though his mob insists on action, the influence 
of a childhood sweetheart and his early relig- 
ious training makes him reform. George Ban- 
croft. Evelyn Venable, Wynne Gibson. Director, 
Erie Kenton. (F). Mar. 30, ’37. (7016). 

Rio Grande Ranger (55) — Western. A ranger is 
sent into dishonest ranchers’ territory to lure 
the leaders across the border where the troop- 
ers can legally arrest them. Bob Allen, Iris 
Meredith, Paul Sutton, Director, Spencer Gor- 
don Bennett. (F). Dec. 11, ’36. (7211). 

Speed Mad (..) — Action drama. Unscrupulous in- 
terests intent on having tkeir entry win a speed 
boat race try various methods to keep a rival 
out of the way, but law, order and love pre- 
vail. Rosalind Keith, George Meade, George 
Ernest. Director, D. Ross Lederman. (F). Mar. 
20. ’37. 

Speed to Spare (formerly Racing Luck) (..) — 
Action drama. The differences of two speedway 
drivers are settled when the younger one dis- 
covers that the other, whose seemingly arbitrary 
actions were really for the best, is his brother. 
Dorothy Wilson, Charles Quigley, Eddie Nugent. 
Director, Lambert Hillyer. (F). April 15. ’37. 

Thunder in the City (76) — Comedy drama. A Mgh 
pressure American salesman, fired and told to 
go to England to learn about dignified selling 
methods, uses his dynamic personality and 
charming disregard for accepted customs to con- 
quer the inhibitions of the Old World. Edward 
G. Robinson, Lull Deste, Nigel Bruce. Director, 
Marion Gering. (F). April 25. ’37. (7014). 

Trapped (formerly Raiding Guns) (65) — Western. In 
an effort to avenge his brother's death, a cow- 
boy accuses a crippled neighbor who pretends 
innocence. When an attempt is made on his 
life the cowboy, by proving the neighbor’s af- 
fliction false, pins the murder on him. Charles 
Starrett, Peggy Stratford. Robert Middlemass. 
Director, Leon Barsha. (F). Mar. 5, ’37. (7204). 

Trouble in Morocco (65) — Action drama. A young 
couple, rival newspaper reporters, decide to quit 
attempting to scoop each other and get married 
after their adventures almost cost them their 
lives among Arab gun runners. Jack Holt, Mae 
Clarke, O. Henry Gordon. Director, Ernest 
Schoedsack. (P). Mar. 27, ’37. 

Two Gun Law (56) — Western. The adopted 
son of a bandit who tries to go straight sets 
everything to rights when schemers try to ex- 
pose him by presenting damaging evidence. 
Charles Starrett, Peggy Stratford, Ed Le Saint. 
Director, Leon Barsha. (P). April 7, '37. (7205). 

Venus Makes Trouble (..) — Romantic drama. A 
small-town promoter comes to the big city, al- 
most starves, becomes successful and then is 
made the victim of an unscrupulous real estate 
operator. But an idea turns a swampland into 
a “dream city” and success again. James Dunn, 
Patricia Ellis, Gene Morgan. Director, Gordon 
Wiles. (F). May 14, ’37. 

Westbound Mail (58) — Western. A disguised fed- 
eral officer comes along in time to spoil the 
plans of a gang intent on wresting a gold mine 
a g-lT'i Charles Starrett. Rosalind Keith. 
Edward Keane. Director, Folmer Blangsted. 
(F). Jan. 22, ’37. (7203). 

When You’re in Love (110) — Musical. A foreign 
opera star marries an acquaintance so that she 
may re-enter this country, and what was meant 
to be a business deal turns out as real love. 
Grace Moore, Cary Grant, Alice MacMahon. Di- 
rector, Robert Riskin and Harry Lachman. (F). 
Feb. 27, 37. (7001). 

Woman in Distress (68) — Romantic drama. A 
woman reporter and a rival newspaperman are 
thrown together, eventually for life, when both 
are sent on a story that winds up with an art 
thief being apprehended. May Robson, Irene 
Hervey, Dean Jagger. Director, Lynn Shores. 
(F). Jan. 17. '37. (7028). 

Women of Glamour (70) — Drama. A wealthy 

young painter meets a night club girl and trans- 
forms her views against the odds of fiance and 
family so that she marries him and enters his 
world. Virginia Bruce, Meivyn Douglas, Leona 


Maricle. Director: Gordon Wiles. (F). Jan. 
28, ’37. (7012). 

COMING RELEASES: 

Awful Truth, The — Irene Dunne. 

Lost Horizon — Ronald Colman, Jane Wyatt, Ed- 
ward Everett Horton. 

Once a Hero — Richard Dix, Joan Perry. 

Shooting Showdown — Charles Starrett and Bar- 
bara Weeks. 

Sound of Your Voice — Grace Moore. 

With Best Regards — Claire Trevor, Ralph Bel- 
lamy. 

TITLE CHANGES: 

Right Guy, changed to THE FRAMEUP. 

Miss Casey at the Bat, changed to FIELDER'S 

FIELD. 

First National 

Draegerman Courage (60) — Drama of the heroic 
work of rescue squads in the event of mine 
disasters, depicting a recent Nova Scotia cave- 
in. Jean Muir, Barton MacLane, Henry O’Ne'ill. 
Director, Louis King. (F). May 15, '37. 

Gold Diggers of 1937 (95) — Musical comedy. A 

theatrical producer whose partners would like to 
benefit from his insurance money stages a smash 
show in spite of efforts to get him out of the 
way. Dick Powell, Joan Blondell, Victor Moore, 
Glenda Farrell. Osgood Perkins. Director, Lloyd 
Bacon. (F). Dec. 26, ’36. 

Green Light (85) — Drama. A young doctor as- 

sumes responsibility for a death from an oper- 
ation to keep above reproach the name of the 
surgeon he worships. Resigned, he takes up 
work to eliminate an epidemic scourage and, 
near death, he is saved by the man he pro- 
tected. Errol Flynn, Margaret Lindsay, Anita 
Louise. Director, Frank Borzage. (F). Feb. 
20. ’37. 

Guns of the Pecos (56) — Musical western. A Texas 
Ranger foils the plot of a band of outlaws in- 
tent on seizing some property left to the niece 
of a murdered man. Dick Foran, Eddie Acuff. 
Anna Nagel. Director, Noel Smith. (F). Jan. 
2. ’37. 

Her Husband’s Secretary (58) — Drama. A girl 
about to become married asks her fiance to hire 
her friend as secretary. The girl finds her 
friend to be disloyal but, in the face of damag- 
ing evidence, stands by her husband. Jean Muir, 
Beverly Roberts, Warren Hull. Director, Frank 
McDonald. (F). Mar. 20, ’37. 

Little Buckaroo, The (58) — Western. Justice comes 
to a thriving town when a crusading lawyer who 
had been thwarted in staking his land rush 
claim pins a murder on the same man respons- 
ible for his loss. Dick Foran, Jane Bryan, 
David Carlyle. Director, Noel Smith. (F). May 
15. 

Marked Woman (96) — Action drama. The organ- 
izer of “clip joints” and his ruthless methods, 
responsible for a trial of murders and kidnap- 
ings, is rubbed out when a group of girls risk 
their lives by testifying against him. Bette 
Davis, Humphrey Bogart, Isabel Jewell. Direc- 
tor. Lloyd Bacon. (A). April 10. ’37. 

Men in Exile (60) — Romantic drama. The in- 
trigues of cunning minds intent on getting con- 
trol of a government involve an attempted South 
American revolution, the mystery of an island 
inhabited by fleeing criminals, a huge arms and 
ammunition smuggling plot and a romance. 
Dick Purcell. June Travis, Alan Baxter. Direc- 
tor. John Villiers Farrow. (F). April 3. ’37, 

Mountain Justice (83) — Drama. A young nurse 
overcomes the prejudices of her hill-billy folk 
and the stigma of a murder charge to bring 
modern medical science to the mountains. Jos- 
ephine Hutchinson, George Brent, Guy Kibbee. 
Director, Michael Curtiz. (F). April 24, ’37. 

Once a Doctor (58) — Drama. The shameless phil- 
andering of a doctor’s son causes his foster 
brother’s career as a surgeon to be ruined. In 
an emergency the latter saves his benefactor’s 
life and he is reinstated. Donald Woods, Gordon 
Oliver, Jean Muir. Director, William Clemens, 
(F). Jan. 23, ’37. 

Penrod and Sam (64) — Drama. The scrapping 

sons of a banker and his employe cause the 
latter to be fired. There is forgiveness all 
around, however, when the juvenile G-Men 
headed by the employe’s son get credit for cap- 


BOXOFFICE :: April 17, 1937, 


33 


THE COMPLETE CHECK-UP ON CURRENT RELEASES 


TQatutQ5 


turin^ the bank robbers. Billy Mauch. Frank 
Craven, Spring Byington. Director, William Mc- 
Gann (F). Feb. 27, ’37. 

Prince and the Pauper, The ill5) — Drama. The 

celebrated Mark Twain story of two hoys, a 
prince child of fortune and a pauper child of 
misfortune, both of whom are ntade victims of 
adult political intrigue and criminal rapacity. 
Mauch twins. Errol Flynn, Claude Rains. Di- 
rector, William Keighley. (F). May 8, ’37. 

Sing Me a I.ove Song (79) — Musical comedy. The 
heir to a department store pretends he’s a clerk 
in order to avoid social climbers. When he’s 
forced to reveal his true identity, the store girl 
he has fallen for misconstrues his intentions but 
Its all cleared up. James Melton. Patricia Ellis, 
Hugh Herbert. Zasu Pitts. Director. Raymond 
Enright. (F). Jan. 9, ’37. 

Slim (..) — Drama. The hazards e.’cperienced dur- 
ing the life of adventure surrounding two men 
working as high tension electrical linemen. Pat 
O’Brien, Henry Fonda, Margaret Lindsay. Di- 
rector, Ray Enright. (F). May 1. 3(. 

Stolen Holiday (SO) — Romantic drama. A manne- 
quin is ricocheted to international fame as a 
fashion arbiter by an adventurer who, in the 
transition, causes her to become involved m a 
scandalous financial swindle. She is cleared 
and accepted by the man she loves. Kay Fran- 
cis, Claude Rains, Ian Hunter. Director, Michael 
Curtiz. (F). Feb. 6. ’37. 

That Man’s Here Again (..) — Dramatic romance. 
A hapless young girl goes through life surmount- 
ing numerous obstacles until she finds happi- 
ness with the lad that first befriends her. Mary 
Maguire, Hugh Herbert. Tom Brown. Director, 
Louis King. (F). Apr. 17. ’37. 

COMIKG KELE.VSES: 

Gentleman Prom Kimberley', The — tVarner Baxter, 
Anita Louise. 

San Quentin — Pat O’Brien, Humphrey Bogart. 

Slight Case of ^larder, A — Ed. G. Robinson. 

.Slim — Pat O'Brien, Henry Fonda. 

Story of Emile Zola, The — Paul Muni, Josephine 
Hutchinson. 

Stuttering Bishop, The — Donald Woods, Ann 
Dvorak. 

Talent Seout — Donald Woods. Jeanne Madden. 

TITLE CH.VNGES: 

Cherokee Strip, changed to THE LITTLE BUCK- 

AROO. 

GB Pictures 

Backstage (70) — Musical. An obscure street singer 
is discovered by an equally obscure girl dancer 
in a show. He becomes famous but turns his 
cheek to admirer's in favor of the dancer. Anna 
Neagle, Arihur Tracy, Tilly Losch. Director, 
Herbert Wilcox. (F) Mar. 15, ’37. (3614) 

Everytjody Dance (75) — Farce with rnusic. A 
night club queen gets into a series of compli- 
cations when she assumes the role of a lady 

farmer to play hostess to her sister’s children. 
Cicely Courtneidge. Ernest Truex, Percy Par- 
sons. Director, Charles Relsner. (F). Feb. 15. 
’37. (3613). 

Heatl Over Heels in Love (81) — Romantic musical. 
A cabaret singer, reduced to povert